Home equity loan demand is on the rise, fueled by rising home prices and lower inventories. Kathleen Ayer, managing director of NFP's financial institutions division, bylined an article in Credit Union Times on why now is the time to get in the home equity loan game and how to best serve account holders. Alongside Traci Mottweiler, director of product management for Allied Solutions, she shares tips on evaluating loan-to-value limitations and expanding underwriting guidelines.