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Visible Signs
Visible Signs: An Introduction to Semiotics in the Visual Arts
by David Crow
David Crow studied Communication Design at ManchesterMetropolitan University. He subsequently worked as a designer in London forAssorted iMaGes and as Art Director for Island Records before running his ownconsultancy. As a freelance designer he worked for a range of clients in thecultural sector including Rolling Stones Records, Virgin Records, Phonogram andThe Royal Shakespeare Company. Crow then moved into academia as Head of theDepartment of Graphic Arts at Liverpool John Moores University, UK. He was Deanof the School of Art at Manchester Metropolitan University, UK and is now the UAL's (University of the Arts, London) Pro Vice-Chancellor and Head of Collegesfor Camberwell, Chelsea and Wimbledon Colleges of Arts. Author affiliation details are correct at time of print publication.
Fairchild Books, 2016
978-1-4742-3242-5 (paperback)
978-1-4742-3243-2 (online)
BOOK SUMMARY / ABSTRACT
Visible Signs: An Introduction to Semiotics in the Visual Arts (second edition) is an update to the popular first edition, which introduces design students and practitioners to the fundamentals of semiotics.
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. This book explains semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design.
Concepts such as signs and signifiers, language and speech are explored within the framework of graphic design and fine art.
i–iv
2. How Meaning Is Formed
3. Reading the Sign
4. Text and Image
5. Official and Unofficial Language
6. Symbolic Creativity
7. Junk and Culture
8. Open Work
Acknowledgments and Credits