Achieving excellence in teaching, scientific research, and community service within the field of business.
1. Linking disciplinary areas of business with the needs of the community.
2. Preparing alumni with leadership skills that can stay abreast with the scientific developments in the field of business.
3. Developing the researching skills for both students and faculty members.
4. Encouraging creative entrepreneurial projects so as to contribute to the development of society.
5. Building an effective partnership with community organizations in the areas of business.