Neon effect make-up with pop colours. A fun, high-performance make-up. Energy, dynamism and irony.
Introducing Active Fluo, the third KIKO MILANO capsule collection, created by fashion designer Arthur Arbesser. The designer has created a unique collection that combines bold graphic motifs, patterns and colours with clean, minimalist shapes.
The make-up is vibrant and the fluo colours brimming with energy, for looks that steal the show. The passion, energy and technical performance inherent in sports are revived in specific products designed to maximize make-up hold. Comfort is at all times a must.
It was a new and fun way of learning about the world of make-up, (which I personally knew very little about) From where did you draw your inspiration when creating the KIKO collection?
The graphic work of two of my most important points of reference: the Superstudio and Memphis architecture firms.
I love combining graphic motifs, patterns, geometries and bold colours with clean, simple lines: all these aspects are reflected in my collection for KIKO.
Did you take part in Fashion Week this year? If so, where and when?
Yes, on February 26th last, in Milan.
I tried to create a dynamic packaging that would reflect the products.
Why did you choose to work with KIKO? What inspired you? What challenges did you encounter when faced with the task of developing the capsule collection?
It wasn't so much a challenge as a fun undertaking and a great new experience.
In what markets do you sell your products?