Placing a strong focus on premium quality knitwear and a rich British brand heritage, John Smedley matches fluid lines and soft tailoring to create a timeless appeal. The range features cardigans and v-neck jumpers, polo shirts and waistcoats utilising directional colourways accentuated by soft graphic features. Derived from a neutral colour palette that can be worn from season to season, John Smedley menswear strikes the perfect balance between classic and contemporary.