Storecasting
Karl Lagerfeld Is Opening an NYC Flagship Store
By Rebecca Jennings Jun 8, 2015, 5:30pm EDT
Via Karl, G-III Sign Deal to Expand Lagerfeld Line in U.S. [WWD]
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Chanel's creative director (and sometimes existentialist poet) is bringing his defunct contemporary label back to the states. WWD reports that Karl Lagerfeld Paris, a partnership between the designer and G-III, will debut a spring 2016 collection "tailor-made" for North America, with a New York flagship set to open as early as next year.
What will it look like, exactly? Initially, the focus will be on womenswear, handbags, and men's outerwear that'll be distributed in department stores, followed by the New York store—of which there could eventually be more: "We definitely see the potential for several flagship stores," Pier Paolo Righi, CEO of Karl Lagerfeld Group BV, told the paper.
Though Lagerfeld has an eponymous label that's currently sold in Europe, this one will be "targeted to a broader audience" (insert Americans-are-fat comment here). "I don't think there's any preconceived notion of what the style should be," Morris Goldfarb, CEO of G-III, said, adding that they'd like to "translate his iconic DNA into product that is commercially viable in the U.S." We won't be able to see it, however, until it hits stores next spring.