Academic Research December 20th, 2013 stern
David's research is published in all of the premier academic marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Management Science, Marketing Science, and Quantitative Marketing and Economics. He is a recipient of several prestigious research awards including the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist Awards, and two INFORMS Marketing Science Long Term Impact Finalist Awards. His work in digital and e-commerce received the Workshop in Information Systems and Economics Best Overall Paper Award and First Place in the Production and Operations Management Society Applied Research Challenge. David is an Academic Trustee of the Marketing Science Institute in Cambridge, MA.
David's research articles and working papers can be accessed here:
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David R. Bell
David is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania where he studies how we use the Internet and related technologies to search, shop, and sell. David is an award-winning teacher and researcher and developed Wharton's first course on digital marketing and e-commerce.
Forecasting the internet's impact on business is proving hard
How to Win in an Omnichannel World
'Location, location, location.' How where you live influences how you shop online.
Hey, four eyes! A start-up's new vision for eyewear
Tweets by @davidbnz
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