For the New Jeep Cherokee, an entertaining story that aims to involve and thrill the target.
The story was about a domestic Leopard.
Leo got lost and his owner asked for help on his blog, social networks and YouTube trying to find. him. The walls of 20 cities got plastered with posters calling for help in finding him.
The activity had an echo in the National press, and such unconventional marketing operation went on until its disclosure.