SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.
Does social media really influence SEO?
Google's core ranking algorithms are a closely guarded secret, and for good reason – if everyone knew exactly how to propel their sites up the rankings, people would be focusing more on gamesmanship rather than producing high quality content which warrants high visibility and large amounts of traffic.
As a business owner, it can feel as if the monumental task of achieving long-term profitability for your company rests solely on your shoulders.
If you're a business owner, effective use of social media can help you to build relationships with your fans, boost brand awareness, demonstrate knowledge and drive organic traffic to your site.
Running a successful blog has numerous benefits, including increased brand awareness, positioning yourself as a source of valuable information for your industry and increasing rapport with your customers and potential clients. And with recent updates to Google's search engine algorithms, generating high value, in-depth content via your company's blog is more important than ever.
The mailing list is probably the most underused facility in the average marketing toolkit. With social media being 'hot' and at the forefront of every strategy, the email is often left languishing in a far-off second, third, fourth or even last place.