With more than 700 sales tech vendors and countless tools, it's enough to make any sales leader's head spin. Jill recommends thinking about "the pains and the challenges that our organizations are having that can be solved, in part, by leveraging technology." Additionally, she warns that what works great for a small business might be disastrous for an enterprise company, and vice versa. Less is more Think about it: for every new piece of tech you add, that's another tool that salespeople have to get trained on, remember their login for, and remember to check. Save your tech investments for tools that are aligned with your specific business goals and that work well with your existing technology. Next, consider your existing sales tech stack. How will this new piece of technology integrate with your existing systems? That also means thinking about their existing processes and workflows—how will this fit in? Want to find out how we evaluate sales tech at Vidyard? Check out Business Development Director Dan Wardle's post Evaluating Sales Technology: An Insider's Look. What criteria do you use to evaluate new sales tech?