evidence: Evian Water is widely considered the creme de la creme of bottled water. Hailing from a small town called Evian-Les-Bains, the prestige of the light blue-capped Evian bottle has outgrown its humble home. [...] Pricing certainly goes beyond popularity, however, Evian relies heavily on its respect amongst those in Hollywood and recording studios to maintain its image as the bottled water of the stars. [...] As mentioned earlier, Evian compares favorably with most other bottled brands when it comes to the price point. In fact, one of its direct competitors in the market - Fiji Water - costs nearly twice as much for a 12-pack of one-liter bottles.