evidence: With an objective of making quality generic medicines available at affordable prices to all, Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) was launched by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, Government of India in November, 2008. The target of opening 3000 Kendras was achieved in December 2017. Further, a revised target of total 6000 outlets was also achieved in March, 2020. In this journey, the number of Kendras have now increased to 9000 from 8610 in the last financial year. Hence, the Government has deepened the reach of PMBJP with more than 9000 stores covering 743 out of 766 districts across the country. The Government has set a target to increase the number of Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) to 10,000 by March 2024. The product basket of PMBJP comprises 1759 medicines and 280 surgical devices covering all major therapeutic groups such as Cardiovascular, Anti-cancers, Anit-diabetics, Anti-infectives, Anti-allergic, Gastro-intestinal medicines, Nutraceuticals, etc. In addition to this, various nutraceutical products like Protein Powder, Malt-based Food Supplements, etc. and some AYUSH products like Ayuraksha Kit, Balraksha Kit and Ayush-64 tablet as Immunity boosters have been added in the product basket of the Pariyojana.