evidence: This is a global mega-trend and isn’t just specific to Northern Ireland. With an ageing population, it is important to consider older people as a potential audience. If older people are an audience you're interested in targeting you can check out our Audience Snapshot which presents the hard facts and figures on older people in NI. [...] 21% of the population have a disability or a limiting long-term illness. One in nine people provide care to someone with a health problem, disability or problems due to old age.