evidence: Chinese entrepreneur Zhiming Bai had a bold plan - to open an upscale Chinese fast-food joint called Uncle Sam’s Famous American Burgers on Fifth Avenue, in a thicket of well-established American competitors like Shake Shack, McDonalds and Wendy’s. Its selling point? Burgers with an Asian flair that would appeal to Western palates. [...] "The tenant felt it was important for their brand to have a presence in the U.S. given the fact that they are creating an Americanized burger chain" in China, Brad Cohen, broker for the landlord, Elijah Equities, told NBC News. [...] On its Chinese-language website, Uncle Sam’s describes itself as an "American fast-food chain," noting that its headquarters is located in a "national historic landmark" - Rockefeller Center. It also says the Uncle Sam brand name originates from a man named "Sam Berg," who established it in Colorado in 1933. Then in 2014, the website says, Uncle Sam’s "officially entered China."