evidence: Labels of drugs sold at the government's fair price shops are being misused for the promotion of a particular political party, a section of health activists said. These are generic medicines being sold at Jan Aushadhi Kendras (fair price shops), under the Centre's Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP). [...] The Jan Aushadhi scheme was launched in November 2008 by the ministry of chemicals and fertilisers, to make available quality medicines at affordable prices. However, in 2015, the scheme was renamed by the NDA government to Pradhan Mantri Jan Aushadhi Yojana. "Subsequently, the name was changed to Pradhan Mantri Bhartiya Janaushadhi Pariyojana by inserting ‘Bharatiya’, and by changing ‘Yojana’ to ‘Pariyojana. This is a blatant attempt to insert the acronym ‘BJP’ into the name of the scheme," according to the statement. [...] The scheme is an important one for the Centre, and was much discussed after Prime Minister Narendra Modi said the country would have a law to ensure that doctors would prescribe affordable generic medicines. A month after Modi made the announcement, Union Chemicals and Fertiliser and Parliamentary Affairs Minister Ananth Kumar said the country would have more than 3,000 Jan Aushadhi Kendras by end of the year, up from the existing 1,300 stores.