evidence: Adult attention deficit disorder is the current fad-du-jour. It needs to be killed before it multiplies beyond easy taming. The best person to provide insight is Keith Conners, the man who did the first studies on ADHD—even before there was an official DSM diagnosis called ADHD. [...] A few years later, I learned to my horror that a big pharmaceutical company had lured esteemed colleagues into a quick and dirty process to capture the adult ADHD market for their drug, at home and abroad. It began innocently enough with an invitation to attend a roundtable discussion of Adult ADHD. The other attendees included a dozen or more experienced clinicians of ADHD, some of whom I had taught, several others well known for their many years of research on ADHD. The leader of this conference was a famous epidemiologist from Harvard who presented some of his findings from a large World Health Organization survey of health impairments. This included six items that sounded like ADHD. He then published a paper based on our discussions at the conference, which included my name. [...] Adult ADHD is real and of great life importance, but quite rare and easily overdiagnosed. Beware the charlatans and fringe practitioners making a new assault to capture the drug market. Also, remember that modern life is complicated. Perhaps you need to simplify your life before you decide you have ADHD.