evidence: Explore whether Michael Jordan rejected a $120M Disney deal to be the new face of the company. Get the facts on this claim. In April 2023, a headline surfaced claiming that basketball legend Michael Jordan had turned down a whopping $120 million advertising campaign with Disney, citing concerns about the company's perceived embrace of "wokeness." [...] Allegedly, the deal, if accepted, would have required Jordan to commit to a decade of participating in the Macy’s Thanksgiving Day Parade on the Disney float and making multiple appearances at Disney World, including staying in Cinderella’s castle with family and friends. Barron expressed that the compensation offered was not sufficient to overlook what he considered a significant amount of "wokeness."