evidence: Reports being circulated on social media regarding adulteration in milk adversely affecting the health of public in the country is false and contrary to facts [...] It has come to the notice of Department of Animal Husbandry & Dairying , Ministry of Fisheries, Animal Husbandry and Dairying that a media report about a WHO advisory to the Government of India allegedly states that, if adulteration of milk and milk products is not checked immediately, 87 % of citizen would be suffering from serious disease like cancer by the year 2025. Dissemination of this kind of false information is creating unnecessary panic among the consumers. [...] The Quality of milk and milk products to be sold in market is governed by Standards laid down and enforced by Food Safety and Standards Authority of India (FSSAI). In the last nation-wide National Milk Safety and Quality Survey(NMQS-2018) conducted by FSSAI, out of 6,432 samples of milk taken, only 12 samples (0.19%) were found adulterated that render the milk unsafe for human consumption. While, this is a concern but it is far from the perception that liquid milk in the country is largely adulterated.