evidence: The fast food company is only one of several United States brands hit by boycotts and protests over their perceived support for Israel’s war on Gaza. On social media sites, lists are going around of brands accused of supporting Israel although the ties are often not clearly explained. The push is part of a larger Boycott, Divestment and Sanctions (BDS) campaign targeting Israel-friendly brands since 2005. [...] The fizzy drinks manufacturer has long been caught in the crossfire of conflict in the Middle East. From 1967 to 1991, Coke was officially boycotted by the Arab League for building a bottling plant in Israel. Now again, the brand’s red logo is on lists of brands being circulated for boycotts on social media channels. The company does not appear to have set off any recent triggers, but its past affiliations with Israel as well as its reputation as an American company seem to be enough.