evidence: As profitable as the children’s market for ADHD drugs might prove, it was also inherently limited. On the horizon, however, a much larger market for adults glimmered like gold. "But how should a doctor diagnose adult ADHD," Schwarz notes, "when a few of DSM’s official criteria, like ‘runs about or climbs excessively’ and ‘has difficulty waiting turn,’ sounded so childish?" Schwarz describes how Eli Lilly sponsored the efforts of some academic ADHD specialists at Harvard and New York University to create a diagnostic ADHD questionnaire that could be used in adults. The team subsequently slimmed it down, and the World Health Organization endorsed it, "an imprimatur that forever obscured its Big Pharma roots," Schwarz says. [...] Finally, if there is one overarching lesson here, it is that we need a sweeping reform of the way drugs are developed, studied, marketed, priced, and sold. Big Pharma has deeply corrupted the mission—and the methods—of medical research. It has squeezed families by pricing drugs at the maximum the market will tolerate (and then some). And it has been reckless and dishonest in its promotion of addictive drugs, with grave consequences for the public’s health. Those with ADHD deserve much better—indeed, as we all do. For we are all patients, now or later, with lives more valuable than Big Pharma’s silver.