evidence: The company’s product offerings have also evolved. McDonald’s now offers Happy Meals for adults, priced between $16 to $18 before taxes, and the Big Mac is no longer as substantial, appearing more medium-sized. Consequently, McDonald’s is no longer perceived as fast or cheap. This has prompted the company to rethink its pricing strategy as reduced customer spending has impacted sales. Despite offering discounts in certain markets, the perception of McDonald’s as an affordable option is waning, exacerbated by price increases of 21 to 23 percent, aligning with general food inflation in many countries.