evidence: On 30 October 2017, climate change denier blog "Watts Up With That?" (which bills itself as "the world’s most viewed site on global warming and climate change") published a guest essay by Leo Goldstein. This essay attempted to use a 1977 Time Magazine cover as evidence that Snopes and other news organizations had used a straw man argument in a previous debunker about Time Magazine and so-called Global Cooling. [...] Despite the fact that this article did not once mention the concept of global cooling, and despite the fact that this article was about record-setting cold temperatures in the winter of 1977 and was explicitly filed under the subject "weather," WUWT described the cover as "An example [of the] global cooling scare of the 70s." [...] It is clear that Goldstein either willfully ignored the contents of the article, or (as other prolific climate deniers proudly brag about) did not read it in the first place. The article, in brief, discussed anomalously cold temperatures during the winter of 1977, and the effect that such temperatures had on a variety of elements of American life, most notably shortages of natural gas: