evidence: That is a quote that I have heard tons of times in my life. What does this quote mean? Well, first what does attitude mean? According to Oxford languages, attitude is a settled way of thinking or feeling of someone or something. Now back to the first question what does this quote mean I think it means to be positive even when it seems like there is no reason to be positive. Often people who have a positive attitude remain optimistic in the worst situations. I wondered where this quote came from and after some research, I found out that Winston Churchill said it in his speech in the 1940s. If you did not know Winston Churchill was the prime minister during world war II (1940–1945) and again from 1951–1955. I for one can relate to this quote because I know when your attitude is rude and impertinent towards someone there is a high chance that they will show that same attitude towards you. Another question I have been asked is do you think this is true or do you find fault in this quote. I find no fault in this quote, this quote is most certainly correct.