evidence: The EctoLife video is essentially an advert for artificial pregnancy and birth, showcasing a laboratory that is capable of growing your very own fetus in chambers that mimic the conditions of a natural womb. Evidently, it presents an intriguing concept. The video describes the facility as capable of growing up to 30,000 babies in these artificial wombs, which seems simple enough and even useful. Yet the truth is, this facility does not exist. [...] In his cameo Al-Ghaili states that he designed the concept of EctoLife, another misleading claim. According to FullFact, artificial wombs have actually been used to grow mouse fetuses (see BioNews 1190) and lambs for short periods although it has never been used to grow a human. The video deceptively frames EctoLife as a near-term reality, but scientists in the Netherlands who are actively working on this idea, say it will be at least a decade before this becomes commercially viable. Even then, babies will not be able to be grown completely outside the womb. Misinformation aside, Al-Ghaili presents EctoLife as an empathetic solution to combat severe population decline but instead it triggers an air of artificiality and cold scientific separation from fertility. In essence, it is not a very good advert. Paradoxically, it seems to be a kind of warning of what life could be like if we continue to allow scientific innovation to continue without any ethical checks and balances.