evidence: A controversial theory that some Hindu groups call "Love Jihad" - which claims that many Muslim men are taking part in a plot to seduce Hindu women and convert them - has circulated in India for years, despite lack of evidence. Now a reverse theory - that Hindu men are deliberately trying to seduce Muslim women - is going viral online. It's called the "Bhagwa Love Trap", and again, evidence for the claim is scant. But that hasn't stopped it spilling over into real-world violence. [...] The theory is a reversal of an older, and better known idea: "love jihad". It puts forward the opposing narrative, claiming Muslim men are trying to seduce Hindu women, and has been pushed online by Hindu nationalists for many years. Like the "Bhagwa Love Trap" theory, these claims have spread in an absence of proof and have led to real world violence. [...] Perhaps predictably, Mr Kumar believes "love jihad" is real. "There is a large section of Muslim men… who lure Hindu women into their trap," he says.