evidence: Las Vegas, Oct. 19, 2018 – Ford this weekend kicks off its new "Built Ford Proud" advertising campaign highlighting the innovation and manufacturing might of America’s favorite automotive brand ahead of an onslaught of all-new vehicles coming in 2019. Ford, working with advertising agency Wieden + Kennedy, created a multi-channel campaign infused with pride, confidence and a touch of swagger, highlighting the company’s strong legacy of award-winning cars, trucks and utilities, advanced technology and ambitions to lead in a future of smart vehicles for a smart world. [...] Ford also worked with its Marketing Dealer Advisory Board – which includes dealers from across the U.S. – on the campaign strategy and creative execution, which includes national and regional ads and digital content. These dealers endorsed "Built Ford Proud" for its fresh approach and attitude, bringing to life the soul of the Ford brand as well as the company.