evidence: Over time this concept of attitude is everything has changed for me. While having a good attitude helps, it is not the end all be all. What do I mean? A person can have a good attitude, but if they are not equipped, educated and capable of doing the job, the attitude can only help so much. At some point they need to deliver. This is when I have the rude awakening. While attitude is important, we need to make sure we have a plan to help our people develop, because attitude can only go so far. While attitude is a key differentiator , I know that I have the responsibility to make sure people who have potential and the propensity to learn new things are given the support that can help them help the organization achieve its goal. In conclusion consider this quote from Thomas Jefferson: