evidence: Under the Bharatiya Janata Party (BJP), the Indian government and media have noticeably increased discussions of Gilgit Baltistan (GB), a territory in the northwestern part of the disputed erstwhile state of Jammu and Kashmir (J&K). While the question of Kashmir’s status has dominated nationalist rhetoric in both India and Pakistan since Partition, sparked conventional conflict, and increased risk of nuclear escalation, GB has only recently emerged as a central talking point. An analysis of official Indian statements alongside media coverage reveals that the BJP is keeping the question of GB’s constitutional status alive in the policy discourse to fuel populist support. Recent manifestations of this having been the increasingly assertive statements by BJP politicians about reclaiming this territory during the recently-concluded Indian elections. Prime Minister Narendra Modi seems to want his electorate to know that India, under the BJP, has the determination to revive previously neglected territorial claims against Pakistan. The BJP may be leveraging the GB issue for votes but could inadvertently raise domestic expectations of action on this issue, with dangerous consequences for regional stability.