evidence: "Failing to Prepare is Preparing to Fail": Part 5 [...] According to Benjamin Franklin, the idea of preparation is not something that is done once and forgotten, but an ongoing and ever-changing process. A continuous approach to preparation is vital in the current business landscape, where rapid changes, technological advancements, and evolving market demands are prevalent. Businesses seeking long-term resilience and success must understand and accept that preparation is a continuous effort. [...] In a rapidly advancing technological era, being prepared means staying up to date with and utilizing new technological advancements.