evidence: Rumours about Samsung withdrawing from its billion-dollar advertising campaign for the Paris 2024 Olympics have been debunked as false. [...] The article in question, published on the satirical site Esspots, stated that Samsung pulled out of the Olympics sponsorship due to the games becoming "too woke." [...] The IOC also confirmed to Reuters that the claims about Samsung withdrawing from its sponsorship are incorrect. The false news went viral due to the deceptive presentation of the satirical article, which included fabricated quotes and references to an anonymous IOC representative.