evidence: Starbucks Marketing Strategy: Tips For Your Business [...] Starbucks recognized this and decided to offer free WiFi when someone buys Starbucks coffee. This was a genius move because it made Starbucks a go-to spot for people who needed to get work done outside of the office. People could have business or lunch meetings there or they could have online calls. This helped Starbucks build a reputation as a company that cares about its customers and their needs. [...] Some great promotional ideas your marketing team can take from this Starbucks marketing strategy: