evidence: Shark Tank India's Vineeta Singh Recreates 3 Idiots Viral Meme In Her Own Style, Leaves Twitter ROFL — Watch Vineeta recreated the funny scene from the movie 3 Idiots where Raju's mother can be seen cribbing about the soaring prices of Bindi (lady figures), paneer (cottage cheese) and gold. New Delhi: Vineeta Singh, one of the Sharks on Shark Tank India and Co-Found & CEO Of SUGAR Cosmetics, has recently responded to a viral meme comparing her to Amardeep Jha, the actress who played the character of Raju Rastogi's mother in the movie 3 Idiots.