evidence: Trump departed from this norm by devoting funds to a re-election campaign before even initially taking office and filing campaign documents with the Federal Election Commission on the day he was inaugurated in January 2017. He immediately adopted the slogan, "Keep America Great," a modification of "Make America Great Again" that implied, some observers noted, that Trump’s presence as president—rather than any specific action or accomplishment—was itself the key to recovering greatness. Trump held his first re-election campaign rally on February 1, 2017, less than two weeks after becoming president. He continued to raise money and hold campaign events throughout his presidency. He faced no opposition from his party for the 2020 nomination and won all state Republican primaries and caucuses. At the same time, a competitive primary campaign developed among Democrats hoping to challenge Trump, whose public disapproval ratings had remained higher than his approval ratings for nearly his entire term.