evidence: "Failing to Prepare is Preparing to Fail": Part 4 [...] Businesses can suffer severe consequences if they don’t heed Benjamin Franklin’s wise advice to prepare. His advice, which remains relevant over time, serves as a powerful reminder that being prepared is not only important for achieving success but also crucial for the long-term sustainability and growth of a business. [...] Inadequate preparation can quickly lead to falling behind in a competitive market. In today’s rapidly changing business environment, companies that cannot keep up with market trends, technological advancements, and consumer preferences will quickly fall behind their more flexible and prepared competitors.