evidence: In a move that reverberated through the sports and entertainment industries, basketball legend Michael Jordan made a bold statement by turning down a massive $400 million project with Disney. His reason? A staunch stance against working with ‘woke’ companies. This decision by Jordan, a figure synonymous with both athletic excellence and savvy business acumen, has sparked a wide-ranging discussion on the intersection of culture, politics, and business in today’s world. [...] The term ‘woke’ has become a polarizing one in contemporary discourse. Originally a call for awareness about social injustice, particularly in matters of race and equality, it has recently been co-opted into a catch-all term used by some to describe a perceived overemphasis on political correctness and social justice issues. In rejecting the Disney deal, Jordan positioned himself in opposition to what he perceives as the company’s ‘woke’ agenda. [...] Michael Jordan’s refusal to work with Disney over its ‘woke’ policies is more than a business decision; it’s a reflection of the times we live in. It underscores the growing intersection between culture, politics, and business and highlights the challenges that come with navigating this complex landscape. Whether one agrees with Jordan’s stance or not, it is a clear indication of the evolving role of public figures in our society.