evidence: Social media campaign, urging Hindus to give a missed call to 9090902024 as a mark of support for UCC. No such pro-UCC drive, missed call campaign was part of BJP’s mega outreach programme ahead of the 2024 general elections to mark its nine years in power. Several social media users are circulating what appears to be a campaign for the implementation of the Uniform Civil Code (UCC), urging Hindus to give a missed call to 9090902024, so as to indicate their consent for UCC. "Already in two days 4 crore Muslims and 2 crore Christians have voted against UCC. Therefore, before the deadline, 6th July, all Hindus in the country are requested to vote in favour of the UCC. Please give missed call on 9090902024 to support UCC and save the country (sic)," read a Whatsapp forward.