evidence: More ambitiously, the Egyptian state embarked in a public campaign of turning African "hearts and minds" against Israel via a two-pronged soft-power strategy that discredited both Israel and its development assistance program. By 1960, Egyptian radio programs broadcasted in six different languages across the African continent, the Voice of Free Africa, and would reach 120 million Africans. In order to overcome the linguistic difficulties associated with this endeavor, the Egyptian Broadcasting Service recruited African students and members of diplomatic missions in Cairo who "gladly" served as program announcers in fulfilment of their "patriotic service" to their countrymen (Arab Observer, October 7, 1960). A series of radio talks in 1960 was organized around the theme of "Israeli Danger to Africa," while the Department of Information appointed a Special Officer who would direct its anti-Israeli propaganda across Africa (Remba 1961, 18). [...] ( 2006 ). " [...] United ARab Republic Information Department .