evidence: County Of Maui/ZUMA Press Wire Dwayne Johnson Says He's 'Completely Heartbroken' by Hawaii Wildfires as Death Toll Continues to Rise Momoa has also been directing donors to the People’s Fund of Maui, which was established by Oprah Winfrey and Dwayne Johnson and provides eligible residents of Lahaina and Kula $1,200 a month. "I've been doing everything from [my platforms] to go to People's Fund of Maui, because I know it's going… directly to families," he tells PEOPLE. "When we were hurting, it was really beautiful to see everybody come together," he adds of the donations that have come in since August. But Momoa has other ways of getting financial support to residents of the island. All proceeds from his collaboration with clothing brand Da Hui, the Aloha J Collection, go directly to families affected by the fires. "I like being able to give something that people can buy, [or] share from afar" he says, noting that the holiday season is right around the corner. Shoppers looking to make a positive difference can "take that home," he adds. As an onscreen superhero and powerhouse Hollywood producer, too, Momoa looks for ways to support and promote his birthplace.