evidence: The concept is simple. If an opposing player at a Washington Wizards home game misses two consecutive free throws in the 4th quarter, all fans in attendance get a free Chick-fil-A chicken sandwich. It’s called the Fowl Shot promotion, and it’s electric. (Here’s the history of how it came to be.) Bottom line, people are invested in it, whether they win free chicken or not. [...] Based on Adam’s article in 2014-15, Chick-fil-A said about 25% of fans actually redeem their ticket for a free chicken sandwich. Using the Wizards average home attendance in 2017-18 (17,973), this means they gave away 4,000+ sandwiches a game for 10 games. If the price paid for each chicken sandwich is normally about $4, this promotion cost Chick-fil- A $179,732 in free sandwiches. Without getting too deep into the marketing mumbo jumbo, as someone who works in the field, trust me when I say this is worth it.