evidence: ‘My 100-year-old mother was treated in govt hospital…’: PM on ‘brand Modi’ in elections [...] The prime minister referred to his late mother, who spent her final days in a government hospital, as a testament to his "unpretentious lifestyle". "A person, who has worked as CM of a state for 13 years and as PM for 10 years… and his 100-year-old mother spends her last days in a government hospital, then that country doesn’t need a brand; the country can understand that (my) life is somewhat different," Modi said in the interview. Modi's mother, Heeraben, passed away in 2022. Heeraben used to live with Modi's younger brother, Pankaj Modi, at Raysan village near Gandhinagar. The PM would regularly visit Raysan and spend time with his mother during his Gujarat visits.