evidence: In any business, success will not be consistent. There will be ups and downs, and for entrepreneurs looking to lead their own organization, the shifts may feel like a rollercoaster ride. However, when optimism is the compass, there is a positive in even tough times. Seeing the opportunity in difficulties means finding the good and the advantages of what those difficulties may bring. Perhaps the benefit is a learning experience to carry into the next opportunity? Or maybe a little difficulty now will lead to something better down the road? The point is to take these moments as they come and use them all to achieve a desired goal. Focus on the positives; yet be realistic about the negatives. Winston Churchill had proven results, so carry his words with you as you go about your business.