evidence: More than 9,500 dedicated outlets known as Pradhan Mantri Bhartiya Janaushadhi Kendras have been opened to provide quality generic medicines at affordable prices Prices of medicines sold through Janaushadhi Kendras are 50-90% less than that of branded medicine prices in the open market [...] In order to promote sale of quality generic medicines at affordable prices to all citizens, Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) has been implemented by Pharmaceuticals & Medical Devices Bureau of India (PMBI), a society under the aegis of the Department of Pharmaceuticals, wherein about 9,512 dedicated outlets known as Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) have been opened till 30.06.2023 to provide quality generic medicines at affordable prices. Prices of medicines sold through these outlets are 50-90% less than that of branded medicine prices in the open market.