evidence: Another supportive line to the same argument is attributed to Henry Ford: "If I had asked my customers what they wanted they would have said a faster horse." [...] Ford didn’t ask his customers! He simply assumed that all they wanted was a faster horse. But he invented the car instead – and good for him! It’s still unfortunate that Ford didn’t develop a habit of asking his customers what they wanted. I doubt that many of them would have said they wanted a faster horse. Most of them would have replied, as Tristan Kromer suggested, that they needed to move cargo across town. And if Ford kept asking follow-up questions – which cargo quantities, for which distances, at which speed – useful feedback would have inevitably emerged. Who knows, had Ford had a habit of talking to his customers, the first Ford truck – arguably the best Ford Motor Company’s invention ever – would have been invented earlier than 20 years after the first Ford car.