evidence: In our most recent work, we’ve had to rely on statistical techniques from computational linguistics to uncover patterns of speech hiding in plain sight. These include a systematic fixation on consumer energy demand rather than on the fossil fuels that the company supplies and the systematic representation of climate change as a "risk" rather than a reality. These are subtle patterns that, we’ve now realized, have been systematically embedded into climate discourse by ExxonMobil and other fossil fuel interests.