evidence: The National Pharmaceutical Pricing Authority has made efforts to improve the affordability and accessibility of medicines by setting price ceilings on essential medicines and on selected commonly used medical devices.64,65 In addition, the Department of Pharmaceuticals increased the supply of generic pharmaceuticals through the launch of the Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana Kendra (PMBJP) scheme in 2008. The scheme has resulted in the establishment of kendras, specialized centers that sell brand quality–equivalent generic medicines at affordable prices.66