evidence: Big Pharma’s Influence on ADHD Awareness: The Role of Educational Campaigns In the vast landscape of healthcare, one of the key players is undeniably the pharmaceutical industry, commonly referred to as "big pharma." This sector plays a pivotal role not only in the development and distribution of medications but also in shaping perceptions about various health conditions. One of the most intriguing cases of this influence is how the industry engages with Attention Deficit Hyperactivity Disorder (ADHD). The portrayal and understanding of ADHD have undergone significant shifts over the decades, with pharmaceutical companies playing a substantial role through their educational campaigns. [...] A significant component of big pharma’s involvement in the ADHD space is through educational campaigns. These initiatives often appear to be neutral, with companies arguing that their primary objective is to raise awareness about the disorder. Such campaigns usually involve advertisements, brochures, seminars, workshops, and sometimes partnerships with educational institutions or health organizations.