evidence: It’s common enough for all types of stars to lend their voices to political causes and to encourage people to vote, and much of this work is now carried out digitally. HeadCount is one of the most active in the space, and in founder Andy Bernstein’s experience, the highest-profile celebs tend to bring in perhaps a few thousand newly registered voters. The 120,000 from Dobrik’s push? "Absolutely unprecedented. Never seen anything like it," Bernstein says. "We’ve registered close to 1 million voters over our lifetime, and more than a tenth of that has now come from David." [...] "Using a social media star to push people to a digital registration site has that kind of smoothness that really facilitates immediate action," says Barry Burden, a University of Wisconsin professor who has long researched voter registration and elections. He does, reasonably, caution that voter registration does not at all translate to 100% participation in the next election. Nonetheless, Burden says, such a voter registration drive would’ve been "much harder in an analog setup where someone was communicating in a TV ad, and they wanted you to go get a form and mail it in."