evidence: Meta plans to give European Facebook and Instagram users the option of paying for ad-free versions as a way to comply with new EU data privacy rules. Meta plans to give Facebook and Instagram users in Europe the option of paying for ad-free versions of the social media platforms as a way to comply with the continent's strict data privacy rules. The company wants to charge users about €10 a month to use Instagram or Facebook without ads on desktop browsers, the newspaper reported, citing unnamed people familiar with the proposal.