evidence: Under the Pradhan Mantri Matru Vandana Yojana, every pregnant woman and lactating mother, except those in the organised sector covered by other maternity benefits, is entitled to maternity benefit for the first child in the family. This is expected to encourage health seeking behaviour among women during pregnancy and also improve maternal and child health by incentivising early registration of pregnancy, institutional deliveries and immunization. The four phases of Mission Indradhanush have reached more than 25.3 million children and 6.8 million pregnant women with life-saving vaccines, increasing the rate of complete immunisation of pregnant women and children by five times.