evidence: Strengths: Former tech and finance executive Vivek Ramaswamy is a fresh, young diverse face for most Americans, has a sterling educational background and comes from the business world, which is traditionally valued in the GOP primary. He has been a prominent voice in conservative circles, arguing against the environmental, social and governance (ESG) movement and against "woke"-ism. That could help him with white-collar Republicans, who want an alternative to Trump.