evidence: In a world where brand identity is as crucial as the product itself, a recent flurry of social media posts claiming that global coffee behemoth Starbucks has rebranded to ‘Vista Coffee’ has caused quite the stir. Specifically, a Facebook post dated January 12, featuring images of a bustling coffee shop at an airport with the Vista Coffee signage, has sparked widespread speculation and misinformation. [...] Company’s spokesperson Jaci Anderson explicitly addressed the rumors, stating, "We have not rebranded in any way – this is a false claim." This statement was further corroborated by the absence of any credible news reports or official announcements from the company regarding a name change. Instead, the temporary Vista Coffee brand is a stopgap arrangement, continuing to serve Starbucks beverages until a new, permanent brand takes over the space later in the year. [...] The claim that Starbucks has changed its name to Vista Coffee is unfounded and misleading. Such rumors serve as a reminder of the rapid spread of misinformation in the digital age and the need for vigilance in discerning fact from fiction.