evidence: Vineeta Singh Story: Sugar Cosmetic CEO & Shark Tank Judge Vineeta Singh, the co-founder and CEO of the popular cosmetic brand SUGAR Cosmetics, became famous as one of the female sharks on Shark Tank India. In Season 1, she gained attention not only for her smart investments in various industries but also for her resemblance to the famous character "Raju ki Maa" from the movie 3 Idiots. This resemblance sparked a lot of memes and added to her popularity. People appreciated her presence and business acumen on the show. [...] Vineeta Singh became a household name after her appearances on Shark Tank India. She joined the show in Season 1 and continued to appear in Seasons 2 and 3. Apart from being a smart investor on the show, Vineeta gained attention for her resemblance to "Raju ki Maa" from the popular movie 3 Idiots. This led to many memes spreading on social media, which initially saddened Vineeta, but she later took it supportively.