evidence: Proctor & Gamble – Business Sphere and Decision Cockpits "In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment." With this quote, Charles Darwin clearly defined today’s business analytics imperative. In this posting we illustrate a best-in-class Analytics Innovation Case Study at P&G. The case study illustrates the way Business Analytics is becoming more central as retail and CPG decision making speeds up. [...] - Comminity Banks (5) [...] - Goldman Sachs (1)