evidence: No sooner was the film’s trailer released, than Hindutva activists found frivolous excuses calling for a boycott of the film, with a BJP minister even objecting to the saffron-colored bikini worn by the female actor Deepika Padukone. The color saffron is considered sacred by the Hindu right wing. Hindutva activists also demanded a song with the lyrics "besharam rang" (shameless color) be scrapped. They even labeled the film as "love jihad" and threatened to vandalize film screenings; soon #BoycottPathaan was the top trend on Twitter.