evidence: Corporate activism is every bit the oxymoron that corporate courage is, and at its core, the selling of Kaepernick as an inspirational figure without the accompanying action of denouncing the NFL and the reckless conduct of police or of taking a tangible business risk is to profit off dead black people. At the hands of the state. To look cool. To sell sneakers. To be on the right side of history but only at the slightest of first glances. [...] He remained equally present, committed to his Know Your Rights camps but curiously noncommittal as a public figure. What was missing was an emphasis on the continuing problem of dead black bodies at the hands of the state. The #TrueTo7 hashtag implied that justice for him was now the center of the story and not police officers being indemnified from their own police reports. In a little over a year Kaepernick had become an even more established part of the celebrity class, selling jerseys and hair-care products, with an agreement for a television show about his life with the director Ava DuVernay and, as of March 2019, a stunning streak of not having given a public interview in more than two years.