evidence: Kelce treated Reid like a long-lost friend more than a new acquaintance. He called the veteran coach "big fella." [...] Reid isn't much for yelling and screaming, preferring more subtle ways to get his point across. One is the look he uses when he knits his eyebrows and glares at a player. [...] But the ways in which he helped Reid go beyond what's happened on the field. Dealing with a player such as Kelce helped Reid understand it's OK to allow for personalities to show, as long as that doesn't affect what happens on the field.