evidence: Prashant Kishor does not like to be referred to as a political consultant or an election strategist. Not any more. Exactly a year since he left the consultancy space, Kishor has announced that he is returning to his roots by launching an initiative called Jan Suraaj (people’s good governance). [...] What makes him special, according to I-PAC members who worked with him, is his ability to analyse statistics and survey results. He also introduced a more focused approach to electioneering and greater efficiency in the usage of resources. "Earlier, the pamphlets would be boring, with a lot of text and poor-quality images," said an I-PAC member. "He changed that to bring in simple, precise messaging and the use of only one leader’s picture." [...] It is not just within the Congress that Kishor has his detractors. There are also those who say that he has either been plain lucky or smart enough to hitch his cart to the winning horse—leaders he worked with were anyway expected to win.