evidence: Meta (META) announced today (Oct. 30) that it will charge Facebook and Instagram users in Europe a subscription fee for an ad-free experience starting in November. The subscriptions will cost €9.99 ($ 10.60) per month for web and €12.99 ($13.79) for mobile apps. Initially, one subscription will cover all accounts linked to its owner. But starting March 2024, users will have to pay an extra fee for each additional account, which will be €6 ($6.37) per month for web and €8 ($8.49) for mobile. The rollout came just days after Meta CFO Susan Li shared an update on the company’s European ad strategy.