evidence: When asked about customer input in the development of the Ford Model T, Henry Ford famously said, "If I had asked people what they wanted, they would have said faster horses." [...] Let's take a moment to explore what a "faster horse" means in this context. Ford's alleged quote doesn't really go against customer-centric innovation because, otherwise, it would have suggested that people consume mindlessly and that people don't seek solutions—they just want to spend their money. Needless to say, this is far from being a viable approach to running a business, and it will most likely be the reason for your product's failure. In reality, people wanted faster horses, and that's precisely what Ford gave them.