evidence: Henry Ford was famously quoted as saying, "If I had asked people what they wanted, they would have said faster horses," in response to complaints that he ignored customer input in favor of his own vision when it came to the Model-T. While it is debatable if Ford actually uttered those exact words, most historians would agree that Ford had a vision for manufacturing automobiles that was often at odds with customer demands – "Any color as long as it is black." It is also not debatable that Henry Ford was able to marry this homogenous design approach with the assembly line process to drive down the cost of manufacturing automobiles and create a new market that the Ford Motor Company was able to dominate from 1908 to 1920.