evidence: Big rebound for Wisconsin tourism spending but it's not quite back to 2019 levels WISCONSIN TOURISM | $12.9 BILLION IN 2021 [...] Milwaukee County was first with $1.8 billion in direct spending, an increase of 33.2%. Dane County ranked third as spending increased 34% to $1.04 billion. In 2020, spending in Dane County plunged 42.5% to $782 million, a decline of $618 million, the largest drop in the state.