evidence: Made from food grade ingredients, Apeel’s colourless, odourless, and tasteless technology is safe to eat. It is prepared as a powder and diluted with water prior to application. "Due to the versatility of Apeel, the product may be applied via a variety of approaches, including spray, dip, or brush on methods," noted the start-up. [...] "We are really excited to be working with Apeel – bringing the great work they’ve been doing globally to our UK customers," said Asda senior director Dominic Edwards.