evidence: The main purpose of this is to ensure that packaging waste legislation was met and to encourage the bags to be recycled (which usually earns the retailer a small amount of money per bag), and unlike with 5p carrier bags there is a (small) financial incentive to bring the bags back for recycling, lessening the environmental impact. [...] Waitrose was the first British supermarket to launch Bag For Life in association with British Polythene Industries. It was the brainchild of Gini Ekstein, from British Polythene industries. Gini Ekstein with Paul Oustedal and Nick Jones, of Waitrose, launched Bag For Life in 1998.[12] It was the first closed-loop recycling initiative; returned and broken bags are made into black benches places outside Waitrose stores. The initial marketing messages designed by Ekstein and by Beth Chiles of Message Marketing are still in use today. Later on, Sainsbury's and other supermarkets introduced the bag for life. In 2015 the UK Government introduced a tax on all carrier bags, which meant that every consumer would pay 5p for any carrier bag from any "large retailer" store.[13] [...] Ireland [edit]In Ireland, they were introduced in March 2002, when the Plastic Bag Environmental Levy was brought in to reduce the massive amount of disposable bags being used annually. Bags costing 70 euro cents or more are exempt from the levy.