evidence: Supporters claim he is a strong, efficient leader who has delivered on promises. Critics allege his government has weakened federal institutions; cracked down on dissent and press freedom; and that India's Muslim minority feels threatened under his rule. [...] Mr Modi and his team have an excellent understanding of branding and narrative-control - he is highly visible but rarely anywhere journalists or citizens can ask him tough questions. He has never held a press conference in India since becoming prime minister, while the interviews he gives are rare - and he is rarely challenged. [...] Supporters praise the PM for "never taking a break". His relentless programmes and constant media coverage consolidate the impression that he is always working.