evidence: To provide a more "liberal" alternative to unionist voters, the UUP has changed its electoral strategy under Doug Beattie’s leadership. As confirmed by the latest elections, many unionist voters now feel politically homeless and the UUP has tried to reach out to those more liberal voters who might be tempted to vote for Alliance for example. The UUP has been campaigning for an "inclusive unionism" as opposed to an "inward-looking", "angry" unionism as stated by Doug Beattie who was appointed leader of the party in May 2021. He wrote in an article on Eamon Mallie’s blog: [...] These vote transfers might also call into question the definition of unionism put forward by these parties. Indeed, these unionist parties, when asked to give arguments in favour of the Union, tend to give the same types of ideas, although adopting slightly different positions.