evidence: Apeel is a company that has come up with an innovative way to eliminate single-use shrink wrap plastic packaging on fresh fruit and veg, while at the same time tackling food waste. Apeel is a layer of edible, plant-based coating applied to fresh products that mimics and enhances the natural defences of fruit and vegetables. This slows down the two main things that cause spoilage – water loss and oxidation. [...] All fruit and vegetables have a ‘peel’ to protect them from drying out and rotting. Apeel Sciences use the building blocks that exist in the peels, seeds, and pulp of all fruits and vegetables called lipids and glycerolipids. These natural substances keep moisture inside the food and keep oxygen out.