evidence: Ford has kicked off the next chapter in its ‘Built Ford Proud’ advertising campaign featuring actor Sydney Sweeney, stunt driver Dee Bryant, and professional surfer Kai Lenny. Sweeney, Bryant, and Lenny are all Ford fanatics and each have their own stories with the brand. The carmaker says the ‘Built Ford Proud’ campaign "celebrates the greater community of Ford drivers who have broken the mold, driven innovation, and defied stereotypes for nearly 120 years." Read: Ford’s Electric Car Unit Braces For $3 Billion Loss In 2023 As It Invests In New Tech