evidence: AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into the experience. Today, Google says it will do something similar, detailing its plans for running Search and Shopping ads inside its conversational AI experience in Search, via the recently announced Search Generative Experience (SGE) in the U.S. [...] Despite this labeling, some ads could be mistaken for AI chatbot responses. For instance, in a query for hiking backpacks, where Google’s AI already makes specific product recommendations, the "Sponsored" results may appear in the same list. (See below image).