evidence: Maybe* profiled the UK’s supermarkets’ social media efforts in the early days of the COVID-19 pandemic, looking at the best performing social media posts over the last two months among Tesco, Waitrose, ASDA, Morrisons, and Sainsbury's to understand what the best of content looks like, and how to replicate this approach for yourself. Which supermarket has the best performing social media post? [...] All of the posts featured recognitions for key and essential workers, some sort of price drop or discount, and a sense of national duty and responsibility with the use of the #feedingthenation hashtag.