evidence: A Threads user wrote, sharing a still from the ceremony and another photo of the Samsung logo wrote: "Breaking: Samsung Drops Out of $1 Billion Advertising Campaign with Olympics, ‘They’ve Gone Woke’." Its archive can be seen here. An article published on July 29 by a website called "UK Discoverer" was also mentioned in the Threads post. The article reads, "In a surprising and highly publicised move, Samsung Electronics has announced its withdrawal from a $1 billion advertising campaign with the International Olympic Committee (IOC). The decision comes in response to what the company describes as the Olympics’ increasingly ‘woke’ agenda, a stance that has stirred significant debate within both corporate and sporting worlds." [...] A keyword search did not yield any credible reports about Samsung pulling out from the Olympics advertisement campaign. If something like this happened, it would surely be reported widely globally. We went through Samsung’s official social media accounts and saw several Olympics posts with hashtags like #officialpartner and #Paris2024.