evidence: A concerted campaign is under way to assert Hindu primacy and render Muslims invisible in a rewritten history, from renamed public spaces to political and other spheres of public life. The subtext of this new playbook is that Muslims must lie low in a new India where Hindus are more equal than others. "Love jihad" has consequently traveled from the fringes to mainstream legitimacy as part of a state-sponsored campaign to show the Muslim ‘other’ their place. A jewelry company last month had to withdraw its advertisement featuring the baby shower of an interfaith couple after it was set upon by the Hindu right-wing troll army, which is now hash-tagging to boycott Netflix. Hindu vigilante groups have in the past used the ruse of "love jihad" to disrupt mixed weddings and harass and intimidate interfaith couples even though investigations by state agencies in the past have found no evidence of such a conspiracy theory. Relentless online misinformation campaigns—enabled by compliant social and legacy media platforms that do the ruling dispensation’s bidding—have now established the trope of lustful and criminal-minded Muslim man as a truism and "love jihad" as a clear and present danger. In a climate of hate, love is now a conspiracy.