evidence: In the UK, the male suicide rate is its lowest since 1981 – 15.5 deaths per 100,000. But suicide is still the single biggest killer of men under the age of 45. And a marked gender split remains. For UK women, the rate is a third of men’s: 4.9 suicides per 100,000. It’s the same in many other countries. Compared to women, men are three times more likely to die by suicide in Australia, 3.5 times more likely in the US and more than four times more likely in Russia and Argentina. WHO’s data show that nearly 40% of countries have more than 15 suicide deaths per 100,000 men; only 1.5% show a rate that high for women. [...] Another strategy is to focus on the impact a suicide has on loved ones. Calm’s campaign Project 84 – so named to represent the 84 men who die weekly by suicide in the UK – stresses the devastation left behind. This can counteract the sense by some men that "it's the ‘right’ thing to take themselves out of the equation", Gunning says. He emphasises: "Staying is always an option."