evidence: Ford’s latest campaign, Built Ford Proud, celebrates the greater community of drivers who have broken the mold, driven, innovation, and defied stereotypes for nearly 120 years. It showcases actor Sydney Sweeney, stunt driver Dee Bryant, and professional surfer Kai Lenny. Erica Martin, Ford Marketing Communications Manager, said Built Ford Proud has always been about the immense pride the brand feels for its vehicles and the employees who build them. "Today, we are putting the spotlight on the drivers, because who they are, and what they accomplish with our vehicles, is a huge part of what makes this brand special. [...] The Built Proud campaign draws a clear distinction about a company that invented "how to build" speaks honestly and proudly about Ford’s cars and trucks, and positions the brand uniquely suited to take on the future.