evidence: On- and offline, activists are urging consumers to boycott brands like Starbucks and McDonald’s over their perceived support for Israel’s ongoing military offensive in Gaza, which has killed at least 28,000 Palestinians to date. The boycotts nod to the wider Palestinian-led Boycott, Divestment, and Sanctions (BDS) movement, which seeks to mobilize international pressure on Israel to end its occupation of the Palestinian territories. [...] Organizers say the BDS movement has specific targets. It strategically boycotts a small number of companies where it believes it can have a maximum impact—including HP, Chevron, Siemens, Carrefour, AXA, and Hyundai—while targeting a larger number of companies for its divestment campaign to pressure investment funds to sell their shares. Since the war in Gaza began, BDS has also endorsed new targets it did not initiate—like McDonald’s, Pizza Hut, and Burger King—calling them "organic boycott targets" because of the public support they have received after their brand franchises appeared to support Israel.