evidence: Questão da identidade nacional na fronteira Brasil - Uruguai: a influência da mídia televisiva na identidade ncional na Vila Albornoz (BR) e Massoller (UY) [...] The frontier region between Santana do Livramento and Rivera, more specifically Vila Thomaz Albornoz and Massoller constitute a frontier sui generis given their characteristics of conurbation, distance from their great centers and character of disputed territory, although pacific. Adding to this facts the apparent negligence of their centers, the strong presence of the brazilian televison media turned the largest cultural propagation in that area, transforming the national character of these populations. Considering this, came to be a place where is needed the theorical studies of cultural identity, globalized culture, nation and nationalism and the soft power theory, in the impact of the brazilian television media on the resignation of the national identity of these populations by the distance and the actual social-cultural permeability. The methods used for this study are bibliographical research, participant observer, semi-structured screen interviews.