evidence: Among 61 women interviewed, few women perceived breast density as contributing to their risk of developing breast cancer. Most women correctly noted that breast density could make mammograms harder to read: "It’s difficult to detect subsequent lumps or potential problem areas because of the dense breast tissue." (Black woman, HL, respondent 7). When asked about their personal risk factors for breast cancer, few women noted that breast density could be a risk factor. One woman described her concern by saying, "Maybe 10% more worried than I was before because of the dense tissue issues. Just a slight uptick, but it’s not overwhelming" (Hispanic woman, HL, respondent 17). [...] When asked about actions that could reduce their breast cancer risk, many women described detection methods, such as breast self-examinations and mammograms, as prevention strategies. Among women who discussed mammograms or breast self-examinations, a small subset noted that screening methods would not prevent cancer but were useful for potentially detecting breast cancer earlier: "Well, if I go for my annual mammogram and do self-breast examination, I will catch whatever’s growing in my breast will be nipped in the bud...It will be taken care of before it gets out of control" (White woman, LL, respondent 54).