evidence: The event resulted in our team generating 405 pieces of coverage with 100 million impressions and 8,701 impressions from our client’s social media page. Surely Benjamin Franklin would have been proud of the preparation that went into this campaign and the incredible results we delivered. Hopefully, similar preparation in my personal life will lead to similar success for me at the half-marathon in November. Has careful preparation made a difference in a project of yours – or has the lack of preparedness brought home Mr. Franklin’s point to you?