evidence: Twitter is now threatening to sue Meta and Elon Musk is resorting to personal attacks, tweeting "Zuck is a cuck" and literally challenging Zuckerberg to a d*** measuring contest. I wish I was kidding, but it’s real. While Musk may be furious with Zuckerberg, he only has himself to blame for Twitter’s downfall. Since the countless Facebook scandals of the 2010s, Mark Zuckerberg has likely been eager for an opportunity to rebrand himself, and Elon Musk just threw him an alley-oop. Elon Musk has done the impossible. His behavior was so openly depraved and Twitter became so insufferable, that he made a Zuckerberg platform look good in comparison. Since Musk bought Twitter eight months ago, he spent that time personally spreading far-right conspiracy theories, tweaking the algorithm to favor himself, and condescending his own users. Musk removed the legacy verification system, taking away blue checks from journalists, like myself, and giving them to anyone who pays $8. [...] Meta is definitely an imperfect facilitator given their role in the erosion of democracies around the world, teenage mental health, and more. I’ve written extensively about this and called for more regulation. I’m under no illusion about the damage Meta has done. But Elon Musk has been so overtly damaging to Twitter that users who are looking for Twitter-like functionality are left little choice but to adopt the next best popular alternative that will have similar network effects.