evidence: Did Einstein really say that? [...] Albert Einstein in Caputh, Germany, in 1929.Credit: Ullsten Bild via Getty [...] Einstein’s name has also been affixed since his death to quotes from elsewhere. "The definition of insanity is doing the same thing over and over and expecting different results," for instance, was traced by Einstein archivist Barbara Wolff to US writer Rita Mae Brown’s Sudden Death (1983). "Not everything that can be counted counts, and not everything that counts can be counted," was penned by sociologist William Bruce Cameron in his Informal Sociology (1963).