evidence: North Dakota’s Republican Gov. Doug Burgum believes Americans are frustrated by candidates not talking about issues that matter to them, but he said his long shot presidential campaign will focus on those issues and this will give him the best chance of beating President Joe Biden. [...] Burgum, a 66-year-old former software company executive who took office as governor in 2016, compared politicians focused on culture wars issues to distracted CEOs. [...] One of Burgum’s biggest challenges in the Republican primary will be name ID. Among registered voters, 90% hadn’t heard enough about him to have an opinion, according to Quinnipiac poll released a week after Burgum announced his campaign last month. His campaign is spending big to make up the difference. In the first two weeks of his campaign, Burgum spent more than $2.9 million on ads, which is more than Trump and Florida Gov. Ron DeSantis spent in the same period combined, according to data from AdImpact, an ad tracking firm.