evidence: Samsung Officially Kicks-off Olympic and Paralympic Campaign in Final Countdown to Paris 2024 Samsung releases ’Open always wins’ campaign and opens new Olympic Showcase, Olympic™ rendezvous @ Samsung, in the heart of Paris 4/30/2024 [...] "As a Worldwide Olympic and Paralympic Partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences at the Games for nearly 40 years," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "The way we enjoy the Games has evolved dramatically over time, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are excited to bring Olympic fans and athletes closer than ever by opening up new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign."