evidence: "Failing to Prepare is Preparing to Fail": (Intro) In business, the notion that "failure to prepare is essentially preparing to fail" remains consistently significant and thought-provoking. This profound quote, commonly associated with Benjamin Franklin, a prominent figure in American history and frequently referenced by John Wooden, an iconic basketball coach, summarizes a core principle that applies universally in diverse business sectors, ranging from emerging startups to well-established multinational companies. It strongly reminds us that success in any endeavor is not just a result of luck or skill, but primarily the outcome of careful planning and anticipation. The brilliance of this saying lies in its timeless and universal truth that applies across various fields and eras. Proper preparation lays the foundation for achieving success.