evidence: She raises a concern: if pressure is put on destinations to reduce the number of tourists they admit, it feels likely they could market just to richer travellers in a bid to retain high revenues, shutting the lower end out of the market. This approach was taken in New Zealand in 2020, but it fell flat: tourism researchers noted that there's no evidence to show that big spenders contribute more to the economy and, in fact, may well be worse for the environment, while local commentators found it elitist, snobby and out of touch.