evidence: The new chief executive of fact-checking charity Full Fact says he wants to attract more funding by boosting its public profile. [...] His role, as such, "is to be the public face" of Full Fact alongside a "great senior management team", ensuring they "are prominent enough in what we know is a real battle out there to ensure that people have access to good information… "Yes, we are branded as the UK’s only independent fact-checking charity, but we do quite a lot more than fact-checking." [...] Citing the fact checks Full Fact is paid to provide to Facebook, he said that "some of them are things which you might think: ‘Well, that’s obviously not true.’ "But if it’s spreading anyway via Facebook groups and by Whatsapp group… I think it’s important not to think: ‘Oh that’s too obvious to fact check’… It is amazing how stuff will spread if it isn’t stopped."