evidence: For example, the municipality was receiving Rs. 100,000 from a local community forest users’ group, the organization awarded to manage popular tourist site Antu Danda as tourism royalty. It was receiving Rs 51,000 for leasing out Kanyam, another popular tourism destination in Ilam. [...] "Now, the municipality’s annual revenue stands at 100 million," said Mayor Rai, "57,000 was collected from Antu Dada in a day after we initiated a campaign to revive tourism." With this successful revenue model, Rai realized one thing: tourism promotion is impossible just by branding already established tourist destinations like Antu Danda, Kanyam and Fikkal. His conclusion was that without building new physical infrastructures and local innovation to attract the younger generation, retaining the aura of tourism in Ilam was impossible. To materialize the same innovative concept, Cycle Track for Local Social, Cultural and Economic Development was initiated in Suryodaya Municipality. The program is coming into full operation soon.