evidence: But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas," said Irish playwright and critic George Bernard Shaw, who believed that putting ideas together gives you more food for thought. Exchange of ideas or brainstorming is a powerful technique used by organizations, groups and individuals to create new and meaningful ideas by sharing and discussing them. It can also be used to refine existing ideas, solve problems and encourage collaboration within teams. [...] Group sessions can be intimidating for those who work better alone -