evidence: It is almost halfway through Londonderry's year as the UK's first city of culture - so how well is the city selling itself beyond its own shores? [...] Derry may appear to be struggling to make a name for itself in London, but the city on the banks of the Foyle is still packed with visitors. [...] A spokesperson for City of Culture 2013, Fiona Kane, said: "External research undertaken in October 2012 showed that less than 1% of adults polled (by Millward Brown) were aware that Derry-Londonderry was the UK City of Culture.