evidence: The country has 13,822 Jan Aushadi Kendras (generic medicine shops) which recorded ₹200 crore in sales in September, reflecting a 42 per cent increase year-on-year. Sales from these generic medicine shops — set up under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana — were ₹141 crore in the same period last year (September 2023). [...] Nearly 10 lakh people purchase medicines from Jan Aushadhi Kendras on a daily basis. [...] Under the scheme, a medicine is priced based on the principle of a maximum of 50 per cent of the average price of the top three branded medicines. The prices of Jan Aushadhi Medicines, surgical devices and nutraceutical products are at least 50 per cent lower; in some cases, they are reduced by 80-90 per cent of the market price of branded medicines.