evidence: Public information films (PIFs) are a series of government-commissioned short films, shown during television advertising breaks in the United Kingdom. The name is sometimes also applied, faute de mieux, to similar films from other countries, but the US equivalent is the public service announcement (PSA). Public information films were commonplace from the 1950s until the 2000s. However, they became obsolete with the closure of the Central Office of Information. [...] Notable public information films [edit]- AIDS: Don't Die of Ignorance: A major British information campaign in 1987 with a leaflet delivered to every household in the UK and short public information films ′Monolith′ and ′Iceberg′ with doom-laden voice of John Hurt. [...] - ^ "Children And Disused Fridges 1971 UK Public Information Film". Youtube. Retrieved 28 March 2022.