evidence: Meta has announced that it is to trial a monthly subscription cost to its Facebook and Instagram platforms, charging users a fee for additional services. [...] The announcement of the new subscriptions costs for Instagram and Facebook users were made shortly after Twitter announced that it was to remove two factor authentication for free users, with the service becoming an exclusive benefit for Twitter Blue users. [...] The introduction of paid for features for social media accounts could be seen as the platforms attempting to nickel and dime their services in response to declining advertising, an issue that both Twitter and Facebook have experienced recently.