evidence: The PM realises private doctors can help fulfil his mission which ensures every pregnant woman registered under PMSMA receives free, comprehensive and quality antenatal care services in their second and third trimesters across India. Some numbers offered by health minister JP Nadda are encouraging. Since its launch, over 1.30 crore antenatal checks ups has been conducted by voluntary participation of over 5000 private and public sector obstetrician- gynaecologists in rural, urban and hard to reach government health facilities. This has resulted in identifying more than 6,50,000 high-risk pregnancies, considered to be a major contributor in preventable maternal deaths. More than 13,000 government healthcare facilities are at work. Improved access to maternal health services has, in turn, led to an increase in institutional births and contributed to a groundbreaking reduction in Maternal Mortality Rate (MMR) to 130 in 2014-16 from 167 in 2011-13. Pushed by the Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA), the idea is to get MMR below 70 in 12 years time.