evidence: The Elonization of Mark Zuckerberg: How the Meta CEO is playing it cool [...] The two billionaires have long sparred in public. In 2016, Zuckerberg criticized Musk after a SpaceX rocket exploded and destroyed one of Facebook’s satellites that was part of a project to expand internet connectivity around the world. A year later, the two traded barbs over their differing perspectives on the risks of artificial intelligence. In recent years, Musk has also advocated for deleting Facebook and criticized the platform’s role in facilitating the riots at the U.S. Capitol on Jan. 6. Now, the two CEOs are gearing up for another battle. Meta is exploring building a decentralized social media network as an alternative to Twitter, the news that prompted the challenge to battle from Musk.