evidence: To mark World Homeless Day on 10 October 2017, the Simon Community NI launched an awareness campaign that included posters with the claim that 100,000 adults in Northern Ireland have no home. [...] The Homeless Monitor: Northern Ireland 2016 characterised the claim that 100,000 adults in Northern Ireland have no home as an estimate: "It is estimated that there are between 76,000 and 136,000 adults currently living as concealed households in Northern Ireland who would prefer to live independently." It bases this estimate on "a number of large-scale/household surveys", which reveal "concealed households; households who are sharing accommodation; and overcrowded households". Specifically, it refers to "potential" hidden homelessness, and states, "Not everyone living in these situations will be homeless, but these phenomena are indicative of the kinds of housing pressures that may be associated with hidden homelessness." [...] In regards to the claim that there are 100,000 adults in Northern Ireland with no home, this figure was explicitly taken from The Homeless Monitor report, which offered it as a suggested estimation and with considerations (acknowledging the lack of survey data in calculating its estimations). The Simon Community NI presented this estimation without qualification as a headline fact on its outdoor poster advertising and some of its online messaging, which could be construed as misleading; elsewhere the claim is made with qualification (i.e. "could be" not "are").