evidence: Aesthetic [edit]The aesthetic is utilitarian, inspired by public sector materials in the United Kingdom such as public information films and posters issued by the Central Office of Information and British Transport Films during the 1970s. Digitally altered photographs and illustrations parody publicity campaigns of the period such as Protect and Survive, Charley Says and The Finishing Line, as well as contemporary Penguin and Pelican paperback book covers and children's toys, such as Action Man. Images are altered to convey a sinister or potentially violent message and are deliberately distressed to appear worn and dog-eared.[3][2][4][5]