evidence: Election Commission to designate cricketer Sachin Tendulkar as 'national icon' [...] Cricketing legend Sachin Tendulkar will on Wednesday be designated as a "national icon" of the Election Commission (EC) to encourage greater voter participation in the electoral process. [...] "This collaboration would mark a significant step towards leveraging Tendulkar's unparalleled impact with the youth for increasing voters’ participation in the forthcoming elections, especially in general elections (to Lok Sabha), 2024," the EC said in a statement.