evidence: The $400 million deal with Disney, had it gone through, would have marked another significant chapter in Jordan’s illustrious post-basketball career. Disney, a conglomerate known for its global influence in media and entertainment, has delved into a variety of projects that touch on social and political themes. In recent times, Disney has been at the center of discussions regarding ‘woke culture’ – a term that has evolved to often represent a critical stance on entities or individuals that are perceived as being overly politically correct or excessively progressive.By rejecting this deal, Jordan has made it clear that his business decisions are not just about financial gain but are also deeply rooted in his personal beliefs and values. This move is a reflection of his stance against what he perceives as the overreach of corporations into social and political activism. It’s a bold statement from someone who has traditionally maintained a distance from overtly political or socially charged statements, preferring instead to let his work and achievements speak for themselves.The concept of ‘woke culture’ in corporate America has been a contentious topic. Originally a term denoting awareness of social injustices, particularly regarding race, ‘woke’ has evolved in public discourse.