evidence: The most compelling example of Fox News consciously lying to its viewers, however, arrived yesterday with the evidence in the defamation lawsuits filed by the voting-machine company Dominion, over claims aired on Fox News echoing Trump’s lie that the 2020 election had been fixed by compromised voting machines. Dominion’s latest filing argues that privately, Fox News hosts admitted that the allegations of election fraud being floated by Trump allies were baseless, but they kept airing them, in part because they feared that another right-wing network, Newsmax, was stealing their audience. The filing shows that when Fox News reporters shot down the allegations publicly, the network’s big personalities were livid, complaining internally that telling their viewers the truth was hurting the network’s brand. [...] There is also a story here about how social media and analytics can compel even powerful media institutions to meet a strong demand for falsehoods. Fox News executives understood that the election-fraud allegations were nonsense, and they also understood that their audience wanted to hear them. Misinformation and propaganda are not novel problems, but modern technology renders the incentives to lie to an audience particularly clear, and the means to reach that audience particularly easy to access. There will always be a potentially profitable demand for self-flattering lies; ethical people and institutions resist supplying them. The ability of individual hustlers to amass an audience of sycophants by feeding them conspiracies puts pressure on more mainstream outlets to gently appease conspiracism, if not to fully capitulate to it.