evidence: While highly successful, some of CP+B's commercials were derided for perceived sexism or cultural insensitivity. Burger King's new owner, 3G Capital, later terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen to begin a new product-oriented campaign with expanded demographic targeting. [...] - ^ "the History of Burgers". worldsgreatesthamburgers.com. Archived from the original on February 15, 2008. Retrieved March 28, 2008. [...] - ^ "Burger King Goes to the Heartland of the USA To Test The Next Big Thing – The Great American Burger". PRNewswire (Press release). Burger King Corporation. September 28, 1999. Archived from the original on February 19, 2006. Retrieved October 12, 2007.