evidence: Twenty-somethings sit glued to their laptops- most at their desk, some on bean bags overlooking the Chennai skyline - in the 11th floor office of a co-working space in the heart of the city. Music blares from one corner of the large office set-up. This isn’t your average start-up. These youngsters are cogs in the machine that is the Indian Political Action Committee. I-PAC, a political consultancy group founded by Prashant Kishor, has received a large chunk of the credit for election victories of Prime Minister Narendra Modi in 2014, and thereafter Nitish Kumar in Bihar, Captain Amarinder Singh in Punjab, Jagan Mohan Reddy in Andhra Pradesh and Arvind Kejriwal in New Delhi. Ahead of the 2021 Assembly elections, the team is now managing the election strategy of the DMK in Tamil Nadu and West Bengal Chief Minister Mamata Banerjee.