evidence: The scenario was so improbable that even on a video streaming platform, it would have had a hard time fitting in. On Saturday, August 26, Mark Zuckerberg, CEO of Meta (parent company of Facebook, Instagram and WhatsApp), was supposed to face Elon Musk, CEO of Tesla, SpaceX and X (formerly Twitter), in an iron cage for a mixed martial arts (MMA) fight, with the world's cameras watching. In the real world, the fight might never take place but the media impact of this challenge, fueled by Musk's provocations and one-upmanship, has kept social media busy all summer. [...] While it was Musk who first challenged Zuckerberg physically, it was Meta that lit the fuse with the launch of Threads, a new service in direct competition with Twitter. Like its competitor, Threads is a text-based social media app. It lets you post messages of up to 500 characters, to which you can add photos and videos.