evidence: In Hungary, the use and abuse of state advertising has reshaped the media market. While state advertising takes up only about one-sixth of all advertising, it has grown exponentially in the past few years.[14] In 2018, state ad spending was five times more than under previous governments a decade earlier, with a whopping 85 percent of contracts awarded to government-friendly companies. Since 2014, several new progovernment outlets have been set up, with some tripling or quadrupling their profits in the span of a few years without any indication of an increased audience. The progovernment weekly Figyelő, which published a list of government critics in 2018 deemed "Soros mercenaries" (referring to the billionaire and philanthropist George Soros), has increased its income from government advertising tenfold since its takeover by a government ally in 2016; by 2018, three-fourths of its ad money came from state contracts.[15]