evidence: Aotearoa New Zealand (NZ) experiences over 20,000 earthquakes a year, with an average of 360 earthquakes between M4.0 to 4.9 and 30 between M5.0 and 5.9 (GeoNet, 2022). Several damaging earthquakes have occurred recently, including the Canterbury Earthquake Sequence (CES) with large events in 2010 and 2011 and the 2016 Kaikōura earthquake. With the exception of the 2011 Christchurch event, earthquakes in NZ tend to cause few fatalities. However, around 15,000 people were injured in earthquakes in the short timeframe between 2010 and 2014 (Basharati et al., 2020). Many of the injuries seen in NZ could be prevented by people undertaking appropriate protective actions (Horspool et al., 2020) such as "Drop, cover, and hold" (DCH), which is taught in the annual ShakeOut earthquake drill. Although people who participate in this drill are more likely to know and use DCH (Vinnell et al., 2020), use of these actions is still relatively low (e.g., Johnston et al., 2014; Lambie et al., 2017; Vinnell et al., 2022b), an issue not just in NZ (Bernardini et al., 2019). [...] Vinnell, L. J., Inch, P., Johnston, D. M., and Horspool, N. (2022b). Behavioral responses to earthquake shaking: video footage analysis of the 2016 Kaikoura earthquake in Wellington, Aotearoa New Zealand. Earthquake Spectra 38, 3. doi: 10.1177/87552930221086303