evidence: PMBJP (Pradhan Mantri Bhartiya Janaushadhi Pariyojana) with an objective of making quality generic medicines available at affordable prices to all was launched by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, Government of India in November, 2008. Under the scheme, dedicated outlets known as Janaushadhi Kendras are opened to provide generic medicines at affordable prices. As on 31.10.2022, 8819 Janaushadhi Kendras are functional across the country. Target is to increase these kendras to 10500 by March 2025. Product basket of PMBJP comprises 1759 drugs and 280 surgical items. The Scheme is implemented by a society registered under the Societies Registration Act, viz., Pharma & Medical Bureau of India (PMBI) [erstwhile Bureau of Pharma PSUs of india (BPPI)] [1] [9] [10]. [...] The PMBJP ensures that the generic medicines sold at Jan Aushadhi Kendras meet the required quality standards. The medicines are sourced from WHO-GMP (World Health Organization - Good Manufacturing Practices) certified manufacturers and undergo various quality checks before they are sold to the public. [...] Moreover, the PMBJP scheme also provides various incentives and subsidies to Jan Aushadhi Kendras to encourage them to sell medicines at affordable prices. This includes a 20% margin for retailers and a 10% margin for distributors, along with a reimbursement of up to Rs. 2.5 lakh for setting up a Jan Aushadhi Kendra.