evidence: Ronaldo’s work with Saudi Arabia is already being criticized by rights groups who are urging the soccer player to "draw attention to human rights issues" in Saudi Arabia. [...] Another way Saudi Arabia may benefit from Ronaldo’s acquisition is that it will be able to improve commercial performance, says Chadwick, especially if this collaboration attracts further international talent. [...] What Ronaldo’s move to Saudi Arabia shows is that the kingdom aspires "to be seen as being the best" and that it wants to be perceived as a "contender and a legitimate member of the international football community," said Chadwick.