evidence: A rumor that Samsung dropped out of a $1 billion advertising deal with the 2024 Paris Olympics due to a "woke agenda" circulated widely online. For example, TikTok user @friends4_.life posted the claim on July 30, 2024, writing, "Breaking: Samsung Withdraws $1 Billion Sponsorship from Paris Olympics, 'Woke Agenda.'" While it's true Samsung is a long-time, official sponsor of the Olympics, the rumor claiming the company withdrew from a $1 billion sponsorship deal with the Paris Olympics originated with SpaceXMania — a network of online pages describing its output as being humorous or satirical in nature. [...] In a dramatic shift in corporate sponsorship dynamics, Samsung Electronics has announced its decision to withdraw from a $1 billion advertising campaign with the International Olympic Committee (IOC). This move has stirred significant controversy, as Samsung cited the Olympics' "woke agenda" as the primary reason for its withdrawal.