Грос: Медиите трябва да следят самите себе си, да установят етичен кодекс и недвусмислени санкции срещу нарушаването му.
Gross: The media must police themselves, establish a code of ethics and an unambiguous set of consequences for breaking this code.Even more importantly, the media must establish a mechanism by which this code can be applied, and educate audiences to demand ethical journalism.