query: main_subject naked conversations
supports: Rackspace Inc. is a managed cloud computing company based in Windcrest, Texas, USA, a suburb of San Antonio, Texas. The company also has offices in Australia, the United Kingdom, Switzerland, Israel, The Netherlands, India, and Hong Kong, and data centers operating in Texas, Illinois, Virginia, the United Kingdom, Australia, and Hong Kong. The company's email and apps division operates from Blacksburg, VA; other offices are located in Austin, Texas. In 2016, Rackspace closed its San Francisco office. 
  Rackspace became public in 2008, and in 2016 was purchased and taken private by Apollo Global Management LLC. Naked Conversations : How Blogs Are Changing the Way Businesses Talk with Customers ( ISBN 978 - 0 - 471 - 74719 - 2 ) , is a book written by Robert Scoble and Shel Israel , published in 2006 by John Wiley & Sons . The book is about how blogs , bloggers and the blogosphere is changing how businesses communicate with their consumers and other stakeholders . The authors discuss more than 50 case studies of companies and business leaders , some that have been helped and hurt by their interactions with bloggers and encourages businesses about the best and most successful ways of blogging . The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can publish their opinions. Since the term has been coined, it has been referenced in a number of media and is also used to refer to the Internet. A social networking service (also social networking site, SNS or social media) is an online platform that is used by people to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections. The variety of stand-alone and built-in social networking services currently available in the online space introduces challenges of definition; however, there are some common features: Microsoft Corporation (commonly referred to as Microsoft or MS) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface tablet lineup. As of 2016, it was the world's largest software maker by revenue, and one of the world's most valuable companies. A technology evangelist is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. An evangelist promotes the use of a particular product or technology through talks, articles, blogging, user demonstrations, recorded demonstrations, or the creation of sample projects. The word "evangelism" is taken from the context of religious evangelism due to the similarity of relaying information about a particular set of beliefs with the intention of converting the recipient. There is some element of this although most would argue it's more of showcasing the potential of a technology to lead someone to want to adopt it for themselves. An author is narrowly defined as the originator of any written work and can thus also be described as a writer (with any distinction primarily being an implication that an author is a writer of one or more major works, such as books or plays). More broadly defined, an author is "the person who originated or gave existence to anything" and whose authorship determines responsibility for what was created. The more specific phrase published author refers to an author (especially but not necessarily of books) whose work has been independently accepted for publication by a reputable publisher , versus a self-publishing author or an unpublished one . Shel Israel (born August 1944) is a writer and speaker on social media issues. He co-authored with Robert Scoble the book "Naked Conversations, How Blogs are Changing the Way Businesses Talk with Customers" (John Wiley & Son 2006); in 2014 he released another book with Scoble, titled "Age of Context: Mobile, Sensors, Data and the Future of Privacy". In September 2015 he self-published "Lethal Generosity: Contextual Technology and the Competitive Edge" discussing why technology and social changes are causing companies to lose control of their brands as their customers gain it. The three books are a trilogy that reveal the amazing changes technology has imposed on work and life over a ten-year-period. Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, "Scobleizer", which came to prominence during his tenure as a technology evangelist at Microsoft. He later worked for Fast Company as a video blogger, and then Rackspace and the Rackspace sponsored community site "Building 43" promoting breakthrough technology and startups. He currently works for Upload VR a new media site covering virtual and augmented realityas its entrepreneur in residence, where he develops new shows, events, and works with other entrepreneurs in the Upload Collective, a co-working space for virtual reality-focused startups.  A community is commonly considered a social unit (a group of people) who have something in common, such as norms, values, or identity. Often - but not always - communities share a sense of place that is situated in a given geographical area (e.g. a country, village, town, or neighborhood). Durable relations that extend beyond immediate genealogical ties also define a sense of community. People tend to define those social ties as important to their identity, practice, and roles in social institutions like family, home, work, government, society, or humanity, at large. Although communities are usually small relative to personal social ties (micro-level), "community" may also refer to large group affiliations (or macro-level), such as national communities, international communities, and virtual communities.
candidates: company computing family india internet israel life microsoft netherlands publishing reality technical standard technology writer
answer: internet