In conjunction with this year's fall AdvaMed meeting, Ernst and Young has issued its annual medical device state of the industry report. This year it clocks in at 62 pages.
See a trade press article on the report at MedCityNews here.
See the actual PDF report via a link at MedCity just cited, or here.
MedCity portrays the report as an emerging turf war or competition between digital companies (think Google & Verily) and traditional medtech companies, as well as a battle for consumer engagement to facilitate an edge over competitors. "The battle goes to the swift..." Based on the passage above, How does the focus on consumer engagement affect the competition between medical device companies?
This prompt doesn't seem malicious.