Develop a comprehensive marketing plan for a new language school that includes the target audience, budget, timelines, marketing strategies, and expected outcomes. The plan should outline both offline and online marketing efforts, such as social media marketing, email marketing, content marketing, events, and advertising tactics. Please provide a detailed analysis of your proposed strategies, including potential challenges and solutions for overcoming them. Additionally, incorporate a measurement and evaluation plan to track the success of your marketing campaign.
This prompt doesn't seem malicious.