Murchison Products are an authorised dealer of all AEV products for the JK Wrangler and Dodge Ram. Because of this we have the best access, and best price available for all AEV products. Out of all the aftermarket brands we deal with, AEV is one of the top - in terms of quality, reliability and sheer style. If you want your Jeep or Dodge Ram to have greatest looking American made accessories on the market, look no further than AEV.
"For more than 15 years, American Expedition Vehicles has been on the cutting edge of the 4WD industry, constantly pushing the boundaries of design and innovation. Our goal is simple: to provide the highest quality Jeep Wrangler accessories available anywhere in the world, period. We’re not a wheel company making hundreds of different designs or a suspension company making products for twenty different vehicles. Quite simply, AEV is a Jeep Wrangler & Dodge Ram company."
AEV's parts are not only designed specifically to fit the Wrangler but are also designed to work in concert with each other, both in fit and function, for example, an AEV Wheel is designed to work with an AEV Suspension package and AEV Bumpers, the Snorkel designed to work with the Hood.
AEV pride themselves on creating accessories that excel in off-road and overland expedition situations, while never compromising on-road handling, safety or comfort. They strive to bring OE (Original Equipment) level design, engineering and manufacturing to the aftermarket, and in fact, many of their employees once worked at Jeep in various engineering positions. AEV work closely with Jeep on both show cars and special edition versions, like the “Call of Duty” edition that came directly from the factory with their Front and Rear Bumpers and a special version of the stamped steel Hood.
You might expect this level of professional design, engineering, testing, and manufacturing to result in a premium price, and you‘d be right. AEV is never going to compete on price with mass market brands that are built cheaply in Asia, and that’s okay. There are plenty of low-cost options out there, but AEV customers recognise that the quality, function, and longevity of our products provide great value, despite the higher initial cost. Many AEV customers have already tried the lower end brands and now realise that they would rather build their Jeep once and enjoy using it rather than working on their Jeep every weekend, fixing or replacing parts.
AEV was founded in Montana where conditions are tough and vehicles need to be dependable, and to this day all AEV parts are conceptualised, designed and tested in Missoula, Montana. However, with the goal of manufacturing the highest quality parts in the automotive industry, there was only one natural fit: Detroit, Michigan - home of the motor vehicle in the USA. In 2006, AEV expanded into Detroit and established an office, vehicle build facility and warehouse there. Today, over 90% of their products are made close to Detroit, and AEV is strongly committed to quality American manufacturing. AEV put their hearts into what they do because we believe in the final products, and we think you will too. Based on the passage above, Why do AEV's parts have a higher initial cost compared to other market brands?
This prompt doesn't seem malicious.