Develop a comprehensive social media marketing plan for a nonprofit organization that outlines target audiences, key performance indicators (KPIs), content strategy, tone of voice, and the frequency of posts on various social media platforms. Ensure that the plan aligns with the nonprofit's mission, vision, and objectives and includes measurable goals and objectives that contribute to the growth and engagement of the nonprofit's online community. Additionally, devise a budget, social media guidelines, and a crisis communication plan that will guide the nonprofit's social media activities and protect its reputation.
This prompt doesn't seem malicious.