In recent years the marketing function has grown significantly in scope, complexity, and sophistication. Today’s marketing executives are architects and drivers of integrated strategies requiring expertise across the many disciplines that have become central to their field. They face managerial pressures such as responsibility for top-line growth as well as for corporate profitability. In addition, to demonstrate the value of their function and instill consistent expectations, marketing executives must understand the requirements of and communicate effectively with constituents across functional areas. New marketing officers must quickly learn about issues ranging from strategy and operations to company values to make realistic commitments. Conversely, for innovative marketing thinking to take root, an organization sometimes needs to undergo a cultural shift. It should come as no surprise that average tenure for marketing executives is typically short.
What makes our team unique is the quality of their insights and execution, their ability to access the best talent, and the breadth of complementary support they provide to ensure that placements and organizations are successful together. Learn more about our multi-disciplinary executive development services. Learn more about our multi-disciplinary executive development services.
How does an organization's culture impact its ability to embrace innovative marketing strategies?
This prompt doesn't seem malicious.