2018 was an epic year of change for many companies and this was no different for Esendex. We founded and became part of Commify Group in order to bring you the best products for your business. We went to MWC in Barcelona and LA to showcase our latest developments in RCS messaging which is set to change the way businesses communicate with customers this year.
SMS gets an upgrade in the form of RCS with more networks and devices getting on board bring businesses like yours new functionality in their customer messaging. With RCS or Rich Business Messaging you can enhance your messages with images, interactive buttons, carousels calendar integrations and even complete purchases all within Androids messaging app.
Utilising rich content can see a better return on investment as coupled with SMS’s unrivalled open rates, provides customers with a more engaging and interesting experience that is sure to elevate your brand.
Mobilesquared’s research states that over 1 Billion people will use RCS messaging around the world by the end of 2019. This growth in the RCS messaging market is then due to accelerate, and predicted growth is set to be over 3 Billion users by the end of 2023.
“Our research shows adoption and usage of RCS and rich business messaging will enjoy steady growth for the next couple of years, before accelerating from 2020… That growth will be driven by brands recognising that RCS will combine the effectiveness of SMS, with the functionality of WhatsApp, and the richness of an app.
Our customers have experienced 30% lift in conversion rates when trialling rich content as part of their usual marketing campaign.
According to research done by American Express, on average, consumers will tell 15 people about a bad experience they received from a business or brand. However with today’s social media channels, an outburst around poor quality service could end up reaching many more.
Businesses are always looking for something that can elevate them over their competition and more often than not their customers can identify this better than their team can. As 64% of consumers find customer experience more important than price (Source: Gartner) it’s always a good idea to survey customers to discover how they feel about your brand.
With new start-ups and technology available in every sector, crowded markets can be hard to shine through, but it businesses are more likely to see success by focussing on their customer service rather than price.
If you’re interested to know more about how our services can help improve your business, please get in contact with our team today on 0345 356 5758 or email us at sales@esendex.com.
Hi, I'm Jake, and I'm the Head of UK Marketing here at Esendex. I love creating useful and helpful content to help businesses get the very best results from mobile marketing. According to Mobilesquared's research, what is the predicted growth of RCS messaging usage and why is it expected to accelerate?
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