Develop a comprehensive marketing plan that incorporates the product's unique features, pricing, distribution channels, and communication strategy to cater to the needs and preferences of the specified consumer group. The plan should adhere to established marketing principles and include a budget, timeline, and measurable goals to assess its effectiveness. Incorporate both traditional and contemporary marketing techniques, such as social media and influencer marketing, to engage the targeted demographic and increase brand awareness.
This prompt doesn't seem malicious.