La Pizzica is an Italian Deli come Apertivo Bar at night, which has got the basics and more right: The interiors are perfect, a typical Italian Deli with sharing tables, window stools and standing tables too. Perfectly capturing the local vibe with a personal touch that runs from the owner to the staff - La Pizzica know authentic Italian cuisine.
However, their Internet marketing is somewhat lacking. Loyal customers want to keep engaged with the restaurant even when not there, in order to keep up to date with what's going on. Starting a blog is a good first step, in order to communicate in the digital world you need somewhere to publish your words.
If budgets don't permit a custom designed blog on your restaurant website, start a blog on Wordpress.com or Tumblr.com - it's free! - and blog about your restaurant, changes to your menu and events in the area.
For more tips on improving your restaurant's online marketing, see the Ignite Hospitality website!
Summarize the strengths and weaknesses of La Pizzica as mentioned in the text.
This prompt doesn't seem malicious.