Write a step-by-step instructive report on how to effectively use Google Optimize's "Activate" feature to launch website tests live to target audiences. This report should include specific details on how to set up experiments, create variations, target specific audience segments, and track and analyze test results. Additionally, the report should include tips and best practices for creating effective experiments and using the "Activate" feature to optimize website performance and drive conversions. The report should be written in clear, concise language and include screenshots, diagrams, and other visual aids as necessary to help readers understand the process.
This prompt doesn't seem malicious.