Can you summarize the new lead ad unit that Facebook is currently testing for making it easier to fill out forms on mobile devices? Answer according to: New ad unit automatically populates forms with contact information that consumers have shared with the social network.
Aiming to make it easier for people to fill out forms on mobile devices and for businesses to gather that data, Facebook announced today that it’s testing a lead ad unit.
The new ad format automatically populates forms with contact information — such as email addresses — that consumers have shared with Facebook. Facebook is testing versions of the ad for signing up for newsletters, price estimates, follow-up requests and other business information.
Facebook is testing the new ad unit with a small group of businesses.
This prompt doesn't seem malicious.