Generate response to the question/instruction based on a piece of given material

Question/Instruction: How does Brad Marchand view his social media endeavors, and what does he hope to achieve by giving fans a peek into NHL players' lives during the season? Given material: NEWARK, N.J. — Some NHL players must have vastly different ideas on what makes a good trash-talker and a bad trash-talker, because the Bruins’ Brad Marchand managed to top both categories in an NHL Players Association poll released Wednesday. In the poll for best trash-talker, Marchand led the way with 21.3 percent of the vote. He received 12.5 percent of the worst trash-talker vote, still good enough to come out on top. Naturally, Marchand took offense to the latter. “I was a little disappointed with the worst trash-talker, but you can’t be on every time, right? You’ve got to have a couple fails. But it’s an honor and privilege, and I just want to thank everyone around the league for dealing with me. It’s been fun,” Marchand said, tongue firmly in cheek. Marchand has been working to smooth his rough edges this season. He has not run afoul of the Department of Player Safety, and he said recently he’s been trying to avoid post-whistle confrontations in order to steer clear of trouble. And in his ongoing faux feud with Torey Krug, the two height-challenged players have engaged in some family-friendly banter, taking turns belittling each other as elves, leprechauns and the like. Even coach Bruce Cassidy has been following the occasional snipes between the two. “I love the battle he has with Krug right now,” Cassidy said. “I’m waiting anxiously for Krug’s retort. And I’m not even on (social media), so I’m probably the last one to find out. I have to watch NESN or the NHL Network to get it. But I think that’s been hilarious. Marchand looks at his social media endeavors as a way to give fans a peek into what life is like for NHL players during the course of an 82-game schedule. The only other Bruins player to show up in the poll was Patrice Bergeron. He finished third on the list of most difficult players to play against (behind Connor McDavid and Sidney Crosby) and fourth in the category of players with whom you’d want to start a franchise (behind McDavid, Crosby and Auston Matthews). Bergeron did not skate at the team’s practice at the Devils training facility, but Cassidy said it was just a maintenance day.
This prompt doesn't seem malicious.