Can you summarize the benefits of using Facebook advertising for Heartland Honda to reach their target audience and increase website traffic?
Generate according to: Heartland Honda is a family owned and operated Honda Powerhouse dealer. In fact, they were the first Powerhouse dealer in the state of Arkansas. Owner/General Manager, Greg Donahoe takes a lot of pride in having a highly trained staff that has exceptional product knowledge and that has the highest customer rating on Google over any other Honda dealer in the state. Greg knows that as a single-line powersports dealership, it’s critical that they set themselves apart from all the other multi-line Honda dealers and that it’s his customers that will help set him apart.
team to tap into another way to let that influence help set him apart from his competitors and grow his business. We created a Facebook advertising campaign. The demographic on Facebook’s social media platform lands firmly in the motorcycle industry’s demographic, making the allocated budget an appropriate ad spend. Plus, with Facebook, Greg is able to target only folks in his market who have expressed an interest in motorcycles. So, no wasted money on advertising to people who don’t ride or don’t care about what he sells. And best yet, his Facebook advertising is totally quantifiable. So we set up a campaign to drive traffic to his website, instead of growing his page likes. Greg was looking for ways to generate sales, not friends. He’d let his quality customer service convert buyers into friends once they were in the dealership.
In one month, the campaign generated 834 website clicks, with a reach (how many people in his market saw his ad) of 24,037. That’s a TON of visibility and a huge increase in website traffic for only $255, which breaks down to a cost-per-click of about $.31! These results are even more impressive when you consider that each ad not only has the objective to drive website clicks, but additionally, can increase engagement on the post and increase likes to the Heartland Honda Facebook page all as a happy byproduct and for no extra cost. In fact, for the same time period, that ad campaign also generated 28 new page likes, 24 likes to the ad/post itself, and 2 people shared the post on their newsfeed. That’s an incredible value for only $255, while still targeting the right audience with quantifiable results. Greg is a business owner that’s in tune with how to leverage the most impactful marketing avenues to generate new business through the influence of friends and family.
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