I am sure you're dying to hear what it is. Let me warn you, you may be disappointed because like most great ideas which have changed the course of history, it is simple. So simple that you may just brush it aside - and lose a real chance to change your fortunes forever. Well, you have been warned.
Let's look at a real-life example that could happen in your neighbourhood corner right now.
Picture a small business selling doughnuts at a street corner. Potential clients in their hundreds pass by and ignore the seller's smile and well displayed juicy-looking doughnuts. At the end of the day, he has barely sold a dozen.
A company selling solar panels in the heart of Africa wasn't making much headway until they bit the bullet with the following crazy selling system. They found a simple way to assess the income capabilities of rural homes that had no access to electricity. They would then knock on doors and offer to install solar electricity free of charge. They would then come back a week later and if the house owner liked it, they would pay for it and keep it. If they didn't the solar firm would simply take their equipment and leave.
The firm which tried this strategy a few years back has bluntly refused to release the response rates for publication. But I can tell you one thing, this system helped to build up the company and today it's the largest solar energy firm in East and Central Africa, having sold hundreds of thousands of solar systems in a part of the world that has one of the lowest per capita incomes on earth.
The point is that we are always trying to complicate things with elaborate new ideas when all we need to do is keep it simple and look back at the history of mankind. I can almost see that vicious looking hunter violently refusing to exchange part of his kill for a basket of fruit from the fruit-gatherer. That's until he tastes a free sample of the fruit. Then he happily gives away half his kill for the entire basket.
Let's wrap it up with Joe Karbo's amazing selling system. His offer was simple. Order his book The Lazy man's way to riches. Don't pay for it now. Simply send a post-dated cheque dated 30 days later. Receive the book (a free sample because you have the option of returning it to the sender and not paying for it) and then if you are satisfied, you keep it. Millions of words have been written about Karbo's techniques, but everybody seems to have missed this simple secret behind his success. A free sample will always do it where everything else has failed.
Christopher Kyalo has over 20 years experience in marketing and creative writing. He provides a service that dreams up brilliant article ideas, and writes and posts them on the net thus creating tremendously effective advertising for any business. Email him now at ckyalo@yahoo.com to get your first article created, written and posted FREE with no obligations. Offer for a limited period only. He is also a consultant for magazines. Based on the passage above, Can you summarize the example of the solar panel company's successful selling system in Africa?
This prompt doesn't seem malicious.