Create a news release announcing a new fitness challenge that emphasizes the benefits of physical activity and encourages participants to adopt a healthier lifestyle. Please include specific details about the challenge, such as the duration, type of exercise, and any prizes or incentives offered. Additionally, use a professional and concise writing style that grabs readers' attention and clearly communicates the message. Finally, don't forget to include quotes from organizers or participants that add personal perspectives and insights to the story.
This prompt doesn't seem malicious.