What does the M.S. in Digital Marketing and Media program at the Katz School offer?
The M.S. in Digital Marketing and Media at the Katz School is an industry-driven, project-based degree program focusing on the transformative power of digital media and the social drivers of behavior. This unique masterâs degree equips students with crucial skills in media, design, communication, behavior analysis, technical aspects, and research. Students will learn strategies for market segmentation, consumer engagement, customer conversion, and mastering in-demand digital strategies including social media, SEM, SEO, mobile marketing, email marketing, content creation, and video marketing. The program is offered full-time, part-time, or on weekends, with classes in Manhattan, and aims to prepare students for the digital-first approach required in modern marketing campaigns and brand management.