In the mid-1990s, Nordstrom ran newspaper ads promising, for certain products, that if the size or color of an item the customer wished to purchase was not in stock at the store, Nordstrom would locate the desired item and mail it to the customer at no additional cost'both the item and its delivery were free.
Nordstrom created ads in the paper during the 1990s that promised the company would find the item of the customer's choosing if it wasn't in their color or size.