Jak Beula

Jak Beula Dodd (born John Bubeula Dodd on 4 July 1963), commonly known as Jak Beula, is a British entrepreneur and cultural activist of Jamaican heritage, who is best known for inventing the board game Nubian Jak. He is also a musician, social-worker, and former model. Beula has received recognition for developing African-centred products and campaigning to commemorate black history in the UK. He is the founder and chief executive of the Nubian Jak Community Trust, which since 2006 has been memorializing the contributions of African-Caribbean people in Britain.
Early life and career.
Beula was born in St Mary's Hospital in Paddington, to parents who were both from Jamaica, and he was raised and educated in the Paddington/Notting Hill area of West London. He had a religious early childhood, being raised by his grandmother, who wanted him to be a doctor. He attended Kynaston School, and has said (in a 2020 BBC Radio London interview with Vanessa Feltz) that in his schooldays he wanted to be a detective, a stunt man, and a singer.
His love for music led him to become a jazz musician and singer (with his 1980s band Stigma and 1990s band This Medusa); having grown dreadlocks, he also worked as a model, who between 1992 and 1995 featured in a successful long-running advertising campaign by Interflora.
Social work.
Becoming disillusioned with the music industry, Beula decided to go into social work. It was in his capacity as a social worker with Islington Council that he began to notice what he has described as society's neglect of black and white working-class youth in the social care system. Not only did it appear as if care staff were ill-equipped to deal with demands of the young people. Some of the young people were adopting sub-cultural stereotypical behaviour. Beula put this down to, in part, their educational experiences, as well as a lack of positive role models in both the media and their immediate environment. Noting that there were hardly any multi-cultural resources available within their homes, he has said:
"They were hungry for role models, because we all need a sense of identification, a sense of self and of self-esteem. Most of the role models they were being given in the media were negative and were stereotypes, it was very disappointing. So I decided to give the young people some new information, whether they wanted the information or not, I was going to give it to them."
He began to devise an educational programme that would try to address these points, out of which came the board game Nubian Jak. It immediately became a bestseller in London, prompting Beula to give up work as a social worker. By the end of 1996 educational magnates such as Time-Life were commenting on its innovation. In 1998 Beula self-published the first edition of "Nubian Jak's Book of World Facts". Dubbed "the truth with proof", it was subtitled "The Ultimate Reference Guide to Global Black Achievement". In 2001 Beula signed a publishing deal with HarperCollins in New York to reissue the book.
A Nubian Jak phone app was released in 2016.
Beula was the founder of the Nubian Jak Community Trust, Britain's only national BME commemorative plaque and sculpture scheme, which since 2006 has been honouring Black personalities of the past, and also organised Britain's first African and Caribbean War Memorial, in Windrush Square.
Beula worked alongside London 2012 with his innovated diversity project, On Track 4 Gold.
Beula was named on the 2020 list of 100 Great Black Britons.