Personalized video game

A personalized video game is created for one specific player or a group of players usually as a luxury gift, similar to personalized books. It features real names, places and events from the recipient's life. Usual occasions for such games are birthdays, anniversaries, and engagement proposals.
History.
Personalized video games were given as luxury gifts almost from the beginning of the game industry. A recent famous example includes a game given in 2002 by Kevin Smith to Ben Affleck and Jennifer Lopez. In the game Lopez has to find and rescue Affleck, who has been kidnapped.
One of the first professional personalized video games service was created by Abdel Bounane in 2011 and was called Amuze Me. The costs of one game could run up to $67,000. “Amuse Me makes personalized games in one’s image, like having your portrait made by a painter,” said Florent Deloison, one of the service's game artists.
In 2014, Netherlands-based developer TinglyGames launched its Greeting Games, an online program that lets users customize and send casual games within digital greeting cards. Unlike Amuse Me, TinglyGames worked as a self-service and the games were not hand-made.
In 2017, Australian game studio Amelus Digital launched the service HEART2GAME, which initially created hand-made custom order video games as strictly romantic gifts. In 2018 HEART2GAME expanded their services and now create personalised video games for a variety of occasions, not strictly romantic.
In 2018 Petr Hudecek - former Game Producer in Warhorse Studios - started Bday Game. It manually makes pixel-art, story-driven RPG games. Occasion was not restricted from the start and it has been used for a marriage proposal, Christmas gift, birthday gift and even for a B2B. 
Cheap personalized video games services are also offered by freelance game developers on marketplaces such as Fiverr.