Toni Bruce

 Toni Bruce is an American-New Zealand sociology academic, specialising in the sociology of sport. She is currently a full professor at the University of Auckland. While teaching at the University of Auckland Bruce participated in many fields of research. Her main topics involve sports media, gender issues, and race. Bruce is an expert in many different topics including journalism, media analysis and theory, and culture study of theory. She supervises students throughout the Masters and the Doctorate programs that include her main topics of research. 
Academic career.
After a 1995 PhD titled "What we talk about when we talk about the locker room: Women sportswriters' stories" at the University of Illinois, Urbana-Champaign, she moved to the University of Auckland, rising to full professor.
Bruce's research has been discussed in the New Zealand media and they are frequently used as an expert commentator on sports issues and have written opinion pieces.
Current.
Toni is currently researching ethnographic fieldwork on netball fandom in New Zealand. This type of studies require her to observe and have conversations with the fans that are attending the netball games. This also requires her to observe the TV ratings and newspaper coverage within the netball sport. She is also doing a recent study of what the Rugby World Cups means to New Zealanders. She is doing so by observing studies from games recent games and past games during the 2015, 2011 and 2007 Cups. She is researching in particular the relationship between all blacks and other nationalities. 
Selected works