Yatego

Yatego is a virtual shopping mall where traders are able sell their goods. Each trader has an online shop that is also integrated in the Yatego platform. After the login process customers may make their purchases throughout the platform in all shops.
Yatego was founded in Munich by Michael Ollmann in 2003. The Yatego website was launched in June 2003.
Development.
When Yatego was launched it featured about 100 traders. This table shows the growth of the Yatego platform.
According to Nielsen NetRatings the Yatego platform grew by 137% in 2006. ComScore listed Yatego as the fastest growing website in Germany.
Yatego was one of the winners of "Jobmotor 2008" (Job-engine) because the company created jobs during times of commercial and financial crisis. There are three company categories nominated to "Jobmotor 2008": Small companies (up to 20 employees), medium-sized companies (from 20 to 200 employees) and large companies (exceeding 200 employees). Yatego was the winner in the category of the medium-sized companies.
Navigation.
Yatego can be searched for merchandise in all categories and for keywords (optionally to defined prices). While entering a search term the Yatego System shows suggestions of completed terms in a drop-down menu, also displaying the quantity of articles listed for the search term. A correction tool promotes an effective search in which the system recognizes that a more common search term creates more results (for example by correcting the spelling).
Yatego also offers an advanced search option where the description of the article is also being scanned.
Yatego may be searched by brand, top sellers, bargain-priced goods, themes, traders/shops, branches, and coupons.
All goods on Yatego are published in categories divided into a maximum of three levels (Main category - mid-level category - subcategory).
Order process.
When Yatego receives an order, the buyer needs to pay directly to a trader or dealer. There are various forms of payment which vary from trader to trader. P
The trader who has received the customer's payment ships the products. Shipping methods and costs vary from trader to trader.
Quality management.
The assignation to categories is generally automated. Yatego provides a constant manual control of the category's content. To open a new online-shop, a trader must present a valid business registration.
For larger shops quality control is obligatory.
Further information.
As Yatego reached the number of 10.000 connected dealers the company celebrated that achievement by initiating an E-Commerce Fair
at the St. Georgen Civic Center, to which all dealers, partners and the interested public were invited. The event was accompanied by lectures on the subjects of online trading and online retailers.