PXL2000

The PXL2000 is a toy camcorder produced by Fisher Price in 1987. It was also produced as Fisher-Price PixelVision, Sanwa Sanpix1000, KiddieCorder, and Georgia. It was created by a team of inventors led by James Wickstead, who sold the rights to Fisher-Price in 1987 at the American International Toy Fair in Manhattan. Its minimalist video aesthetic is made by capturing low-resolution monochrome images to a compact audio cassette for maximal economy.
It was on the market for one year with about 400,000 units produced, eventually sought by collectors, artists, and media historians.
Design.
The PXL2000 consists of a simple aspherical lens, an infrared filter, a CCD image sensor, a custom ASIC (the Sanyo LA 7306M), and an audio cassette mechanism. This is mounted in a plastic housing with a battery compartment and an RF video modulator selectable to either North American television channel 3 or 4. It has a plastic viewfinder and some control buttons.
The system stores 11 minutes of video and sound on a standard audio cassette tape by moving the tape at nearly nine times normal cassette playback speed. It records at roughly per second, compared to a standard cassette's speed of on a C90 CrO2 (chromium dioxide) cassette. The higher speed is necessary because video requires a wider bandwidth than standard audio recording. In magnetic tape recording, the faster the tape speed, the more data can be stored per second, which provides higher bandwidth. The PXL2000 records the video information on the left audio channel of the cassette, and the audio on the right.
In order to reduce the amount of information recorded to fit within the narrow bandwidth of the sped-up audio cassette, it uses an ASIC to generate slower video timings than conventional TVs use. It scans the 120 × 90 pixel CCD 15 times per second, feeding the results through a filtering circuit, and then to a frequency modulation circuit driving the left channel of the cassette head, as well as to an ADC, which created the final image for viewing.
For playback and view-through purposes, circuits read image data from either a recorded cassette or the CCD and fill half a digital frame store at the PXL reduced rate, while scanning the other half of the frame store at normal NTSC rates. Since each half of the frame store includes only in its 120 × 90 array, the same as the CCD, the display resolution was deemed to be marginal, and black borders were added around the picture, squashing the framestore image content into the middle of the frame, preserving pixels that would otherwise be lost in overscan. An anti-aliasing low-pass filter is included in the final video output circuit.
Marketing.
The market success of the PXL2000 was ultimately quite low with its targeted child demographic, in part due to its high pricing. Introduced at and later reduced to , it was expensive for a child's toy but affordable by amateur video artists. The PXL2000 was produced in two versions: model #3300 at $100 with just the camera and necessary accessories; and #3305 at $150 adding a portable black and white television monitor with a diagonal screen. Extra accessories were sold separately, such as a carrying case.
Revival.
The PXL2000 has received a revival in popularity since the 1990s among filmmakers, due to its point-and-shoot simplicity and low-grade aesthetic. Because the unit is degradable and obsolete, its use is aligned with a certain romanticized mortality, unfit for serious mainstream appropriation. Erik Saks wrote this: "Each time an artist uses a PXL2000, the whole form edges closer to extinction."
In 1990, Pixelvision enthusiast Gerry Fialka organized PXL THIS, the first film festival dedicated to projects shot exclusively on the PXL2000. The festival continues to occur annually in Los Angeles, California. Recalling the PXL2000's initial promise of accessibility, Fialka's vision includes accepting submissions indiscriminately, juxtaposing the works of established artists with those of amateurs and children.
PXL2000 cameras are still popular in the filmmaking scene, and some individuals offer modifications to output composite video, to interface to an external camcorder with a composite video input, or a VCR.
Productions.
The PXL2000 was used by Richard Linklater in his 1991 debut film, "Slacker". A roughly two-minute performance art sequence within the film is shot entirely in PixelVision.
Peggy Ahwesh's "Strange Weather" (1993), which follows several crack cocaine addicts in Florida, was shot entirely on a PXL2000. This video relies heavily on the camera's portability to maintain an intimate presence.
Video artist Sadie Benning is among the most critically acclaimed pioneers of the PXL2000, one of which was given to her by her father James Benning around the age of 15. Benning's early video diary works gained popularity in the artist market, earning her a lasting reputation as an innovator, with an important presence in video art.
Michael Almereyda used the camera for several of his films. "Another Girl Another Planet" (1992) and his short "Aliens" (1993) were shot with it entirely, it was used for point of view shots of the title character in "Nadja" (1994), and it was used by the title character to make video diaries in "Hamlet" (2000).
The camera has been used for several music videos, including "Mote" by Sonic Youth and "Black Grease" by the Black Angels.
Artist John Humphrey's 2003 video, "Pee Wee Goes to Prison" was shot on a PXL2000, employing a cast of dolls and other toys to stage the imaginary trial, incarceration, and eventual pardoning (by newly-elected president Jesse Ventura) of Pee-wee Herman for the sale of Yohimbe.
The PXL2000 was used by the characters Maggie (Anne Hathaway) and Jamie (Jake Gyllenhaal) in the 2010 film, "Love & Other Drugs", although the black and white footage from the camera is shown at full film resolution.
In 2018, Toronto filmmaker Karma Todd Wiseman used a PXL2000 to shoot key scenes, processing the footage with enhanced monochrome. The custom PXL2000 camera was fitted with windshield mount suction cups and painted with the red and white paint scheme of the Canadian flag.