First Time (Robin Beck song)

"First Time" is a song recorded by Robin Beck for her second album, "Trouble or Nothin"'. Her first significant chart hit, it was released in 1988, and was originally recorded for a Coca-Cola commercial in 1987. It was initially released in the United States on January 31, 1988, and subsequently released as a single. The power ballad was released in the UK in October 1988 and climbed to No. 1 and spent three weeks there in November and December 1988, spending 14 weeks in total in the UK Singles Chart. The song additionally reached number one in Austria, Germany, Greece, Ireland, the Netherlands, Norway and Switzerland.
Critical reception.
Bill Coleman from "Billboard" wrote, "Fledgling rock vixen takes another shot at radio approval with this well-sung power ballad."
Music video.
There were two (completely different) professionally filmed music videos for the single. One is almost exclusively performance footage of Beck and her band, shot in a style used by many hair metal acts of the late 1980s. The other version is a "concept" video: At the beginning, Beck is seen in her bathroom, applying mascara and checking her hair, then makes a quick phone call. She goes through her apartment with scenes of her with her boyfriend. She looks out of a window before watching television (more scenes of her with her boyfriend). She flips through a magazine on the mantelpiece (more scenes), then makes another phone call. At the end of the video, the doorbell rings. Beck turns the television off and answers the door, but the person behind the door cannot be seen.
Cover versions.
At that time, in 1988, the song was covered in a Spanish version for the Latin American Coca-Cola campaign by Mexican singer Rocío Banquells, under the title "Primera Vez", released on her album "En El Alambre". This version became #1 for several weeks in most of the Spanish language territories.
In 1999, Polish singer Kasia Kowalska recorded a Polish-language version of the song for the Polish Coca-Cola campaign, under the title "Chcę zatrzymać ten czas". Polish singer Margaret also recorded her version of the song for Polish Coca-Cola commercial titled "Smak radości". It was released for digital download on 16 April 2015.
Unique version.
In 2003, the song was covered by Unique which achieved minor success in Switzerland.
Sunblock version.
In 2006, Sunblock, an electronic music group from Sweden recorded a cover of the song with Robin Beck for their second single and it became their second Top 10 hit, charting at #9 on the UK Singles Chart (see 2006 in British music).