Obey (Bring Me the Horizon and Yungblud song)

"Obey" is a song by British rock band Bring Me the Horizon and English singer Yungblud. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2020 commercial release "". The track was released as the second single from the EP on 2 September 2020.
Promotion and release.
In May 2020, Yungblud tweeted out a cryptic tweet asking Oliver Sykes and Jordan Fish to check their inboxes. This led to a lot of speculation and teasing of a collaboration between the band and the singer. Sykes later revealed that the band and Yungblud "have something coming". The track was then officially teased when Sykes posted a QR code leading to a website with a snippet of the music video.
Within a week until the song's release, both of the artists revealed promotional pictures for the collaboration which pictured Sykes and Yungblud being half naked and covered in blood, that would feature a caption that said "u ain't ready".
Composition and lyrics.
"Obey" has been described as a "massive, genre-bending call-to-arms" industrial metal and pop metal song, including elements of nu metal, electronic dance music and rave music. It was written and composed by Oliver Sykes, Jordan Fish and Yungblud during quarantine times for the COVID-19 pandemic. The lyrics talk about the oppression that people suffer because of world leaders and politicians. It is written mostly from the point of view of the oppressor, as Sykes told "Forbes":
Music video.
The music video for "Obey" was released on the same day as the single. Directed by Sykes himself, the video features two giant robots which look like a Power Ranger/Transformer hybrid, that are both controlled by Sykes and Yungblud. Before confronting, the two robots dance and then engage in a fight where the robot controlled by Yungblud knocks the other robot down. When the robot controlled by Sykes gets up, they both seem to lose control of their respective robots who then make out with each other and then stroll off into the sunset.
The song surpassed 1 million views within the first 24 hours after premiering on YouTube. In its first week, the video for the song reached 4.4 million views.
As of March 2021, the song has 13 million views on YouTube.
In other media.
In 2021, "Obey" was used as the theme song for WWE's PPV.
Personnel.
Credits adapted from Tidal.
Bring Me the Horizon
Additional personnel