Thirteen Minutes Magazine

Thirteen Minutes Magazine (sometimes abbreviated "13MinMag") is a magazine published by (IMatrix Inc.) in the United States which covers high fashion, Asian women's beauty, movies/TV, food, and popular culture. The magazine was started in 2005. It is a magazine about bicultural Asians and those interested in Asian culture. Its headquarters is in Orange County, California.
The magazine follows a typical format by featuring an editor's monthly thoughts and table of contents in the first few pages, while also featuring advertisements. While some ads are unrelated to the fashion industry, the majority of ads are typically related to high fashion, makeup, film and women's beauty related materials.
Featured celebrities.
To date, the magazine has featured the following celebrities on the covers and inside its pages:
Major Articles.
There are typically four to six major articles within the middle pages of the magazine. These articles are most commonly interviews, but there are also narrative articles as well as lists. Feature articles tend to focus mostly on celebrities, and how-to’s.
Event attendance.
Thirteen Minutes is dedicated to supporting and serving the Asian and Pacific Islanders community. Thirteen Minutes continually attends events including MAGIC trade show, the Sundance Film Festival, the Los Angeles Lunar New Year Parade, Miss Asia, LA Fashion Week (and also Japan & Hong Kong) to mention just a few.
Specialty Issues.
Every year, "13 Minutes Magazine" publishes a number of specialty issues. These issues are often published as issues larger than the normal standard.
Common specialty issues include: