Yellow (convenience store)

Yellow (Hebrew: יילו) is an Israeli chain of Convenience stores owned by Paz Oil Company Ltd. and established in 1999. As of 2021, the chain operates about 280 convenience stores throughout Israel. Most stores operate 24 hours a day, seven days a week. They mainly sell food-to-go (coffee, Sandwiches, Snacks, Soft drinks, etc.) and food for complementary purchases. Like with other convenience stores, the products are priced slightly higher than at Grocery stores and Supermarkets to account for the convenience of immediate availability.
History.
Background.
Major companies operating convenience stores in Israel: Paz with the Yellow brand, Delek with the Menta brand, Sonol with the Sogood brand, Dor Alon with the Alonit and Si Espresso brands, Sadash with the Mon Cheri brand, Ten with the Ten Plus brand, Mika with the Mika brand, and Tapuz with the Tapuz brand. As of 2012, these companies operated approximately 720 convenience stores throughout Israel. In the 2000s, there were only about 120 convenience stores in Israel. Dor Alon was the pioneer in the field. When ‘Super Alonit’ branches opened (mini-markets inside their gas stations), Dor Alon had the largest number of such stores, until 2004.