Ruffles (potato chips)

Ruffles (Known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets) is an American brand of ruffled (crinkle-cut) potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in or around 1948. and later merged with H.W. Lay & Co. in 1961.
The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds.
Flavors.
Ruffles are produced in a variety of flavors and presentations in addition to traditional, some of these variants are produced exclusively for regional markets, the existing varieties include: sour cream and onion, cheddar and sour cream, cheese, barbecue, salt and vinegar, cream cheese, hot wings
In Mexico it has already been sold in flavors jamón, buffalo salsa, chile con queso, tomato salsa, bacon and lemon. In Brazil it has a exclusive flavor: onion and parsley, but it also had other limited flavors like yakisoba, stroganoff, honey mustard, pepperoni, feijoada, burritos, ribs, pizza and lemon.
Marketing.
In 2013 a mascot was introduced in Brazil in the Ruffles commercials: a potato with pants and sunglasses called Batatito that at first appeared in commercials aimed at the adult audience. The character was also used in commercials throughout the rest of Latin America. Batatito's last appearance was in 2017 appearing in a commercial for the lemon flavor appearing alongside the Pepsi Twist mascots, and also being the only time he appeared on the packaging. 