Selfie (TV series)

Selfie is an American romantic comedy series starring Karen Gillan and John Cho. The program, which was created and executive produced by Emily Kapnek for Warner Bros. Television, debuted on ABC during the 2014–15 television season. The series premiered on September 30, 2014. The pilot was made available early through video on demand and online streaming media on August 20, 2014.
The show was canceled by ABC on November 7, 2014. On November 13, after broadcasting the seventh episode, ABC announced that they would pull the remaining episodes of "Selfie" and replace them with encore episodes of "Shark Tank" and Thanksgiving/Christmas specials.
On November 25, 2014, the first of the remaining six episodes was released online on Hulu, WatchABC.com, and other video on demand platforms. The rest followed on a weekly basis, with the last episode airing on December 30, 2014.
Premise.
The series follows the life of Eliza Dooley, a junior executive at KinderKare Pharmaceuticals. She is obsessed with the idea of achieving fame through the use of social media platforms, including Instagram, where she regularly posts selfies. She begins to worry that "friending" people online is not a substitute for real friendship, and she seeks help from co-worker Henry Higgs, a marketing image guru.
The character names are a reference to Eliza Doolittle and Henry Higgins, the main characters of the 1912 George Bernard Shaw play "Pygmalion", further popularized by the 1956 musical "My Fair Lady". In the play and musical, Henry is tasked with improving Eliza's social status, and ends up falling in love with his own creation. The Shaw play is in turn inspired by a story from Greek mythology, that of Pygmalion, a sculptor who fell in love with a statue he had created. The series featured modern social problems and music.
Broadcast.
The series premiered in Australia on streaming platform Stan in 2015. The series began on TV2 in New Zealand on August 30, 2015. It will be available on Netflix in New Zealand from 29 March 2018.
Awards and nominations.
"Selfie" was nominated for the "Favorite New TV Comedy" People's Choice Award for 2014.
Cancellation.
Despite reasonable potential for the series, "Selfie" had problems attracting an audience. Ratings slipped after the first episode to an undesirable 0.9, and remained stagnant through the season. As a result of this, ABC announced that "Selfie" would be cancelled on November 7, 2014. On November 19, Kapnek tweeted that all remaining episodes of the series would be released online on Hulu, Hulu Plus, and ABC.com, with official confirmation coming a few days later.