Overwatch and pornography

Blizzard Entertainment's 2016 video game "Overwatch" inspired a notable amount of fan-made pornography. The game's distinct and colorful character designs drew the attention of many online content creators, resulting in sexually explicit fanart. Character models were ripped from the beta versions of the game and subsequently spread, edited, and animated on the Internet.
Animated pornography shorts and sexualized imagery featuring official character models constitute the main content of "Overwatch" pornography. Original pornography fan artists (animators and illustrators) are most commonly based on social media platforms such as Twitter, Reddit, and Tumblr, while they upload their works to file hosting services like MEGA, Gfycat, Webmshare, and Google Drive. Pornographic content is created primarily through Valve's Source Filmmaker (SFM), with the more detailed art being made via Blender, Cinema 4D, or Autodesk Maya.
"Overwatch" pornography usually consists of short pieces of video featuring characters such as Tracer, D.Va, and Mei. Blizzard has been issuing cease-and-desist orders to some prolific creators through an independent security firm, though the game's director has described the situation as "an inevitable reality of the internet in 2016." Video game journalists have described the abundance of (pornographic) fan works as a positive indicator for the game's longevity.
"Overwatch" and its pornographic community has inspired various groups and companies to produce adult content related to the game. Brazzers produced a "porn parody" based on "Overwatch" in September 2016. The website Overpog.com started producing a "Playboy"-style magazine about the game in late 2016, until they were forced to stop in February the following year. "Overwatch" has inspired both sexualized cosplay and pornographic virtual reality works.
Background and history.
"Overwatch" is a multiplayer online shooter game developed by Blizzard Entertainment. The game sports a cast of various characters, each with a unique design. Pornographic fan works of online multiplayer games like "Overwatch" has always been relatively common: according to Pornhub vice-president Cory Price, the most popular video-game related search queries on Pornhub were "Minecraft", "Halo", "Clash of Clans", and "Call of Duty". Aoife Wilson of "Eurogamer" asserted that a cursory search on websites like Pornhub reveals pornography inspired by many high-profile video game franchises.
"Overwatch" entered a closed beta in late 2015, during which time various people ripped the character models of "Overwatch" from the game and spread them over the Internet. When Blizzard made an open beta of "Overwatch" available on May 5, 2016, Pornhub registered a spike of 817% in searches for pornographic material related to the game. Searches for "Overwatch" pornography originated somewhat evenly worldwide, though South Korea and Belarus searched for such content the most. According to Jeff Grub of "VentureBeat", websites such as Tumblr were overflowing with sexualized fanart of the characters at the time.
Nathan Grayson of "Kotaku" stated that "Overwatch" makes for "good porn" because of its colorful cast of characters with distinct visual styles. Grayson pointed out that the game features a higher-than-average number of female characters, many of which wear skin-tight clothing. One fan artist stated that he "was drawn to do "Overwatch" porn because its characters ooze, well, character. They're expressive, have a unique look, and their models are high quality, which makes them a joy to animate." Grayson wrote that "Overwatch" pornography is relatively easy to make with Source Filmmaker, the community of which is built around the sharing of assets, including nude models. Many people who create and watch "Overwatch" pornography have not actually played the game, but know the characters from the teaser trailers they have appeared in.
"Overwatch" director Jeff Kaplan stated in an interview that he and his team have purposefully kept the romantic relationships and sexual identities of their characters vague in order to not "pander" to the audience. Kaplan described the porn scene as "an inevitable reality of the internet in 2016." When Randy Pitchford, CEO of Gearbox Software, tweeted about the existence of pornographic content based on "Overwatch"s competitor game "Battleborn", he was immediately mocked and trolled by fans of the more popular game. Pitchford was accused of "desperately trying to put the spotlight back on his game", and the Reddit website he linked to was flooded by "Overwatch" references.
In January 2017, Pornhub announced that "Overwatch" was the 11th-most search term on their website in the previous year, beating out searches for words such as "anal" and "threesome".
Pornographic content.
Many of the "Overwatch"-related videos on Pornhub during the game's open beta featured the official models of the characters with some slight alterations to show more skin. Amateur animators then used the free Source Filmmaker tool by Valve to make those partake in sexual activities. The character Tracer was by far the most commonly searched "Overwatch"-related subject during this time, followed by Widowmaker and Mercy. Futanari imagery was also popular among Pornhub users. After the release of "Overwatch"s competitive mode at the end of June, the query "Mei Overwatch Rule 34" became the most popular search target related to the game. Mo Mozuch of "iDigitalTimes" called the popularity of Mei significant, noting that she initially wouldn't seem as a likely target and that much pornography of her is fairly body positive, describing exaggerations of her form as "more Venus of Willendorf than Barbie." On September 12, pornography website YouPorn revealed that Tracer was the second-most searched female video game character on the site, behind only Lara Croft. In January 2017, Pornhub released a list of top "Overwatch" character searches over the previous year, revealing that Tracer, D.Va, Mercy, Widowmaker, and Sombra had been the top 5 most popular female characters on the website, and that Lúcio was the most popular male character on the website.
Most "Overwatch" pornography is only several seconds long and intended to loop indefinitely. Since the game's official release, various creators have experimented with longer and more elaborate story content. Though the characters each have a personal backstory, there is still a lot not known about them. According to "Kotaku"s Grayson, "by design, they can’t be fully fleshed out. There has to be room for player identity." Most short character clips take known character traits to a sort of "logical conclusion", such as showing former pro gamer D.Va masturbating while streaming. The superpowers and symbols of agency of the female characters are usually not integral to these fanworks, though Emily Gaudette of "Inverse" noted that Tracer is an exception to this rule, stating that this character "has achieved something not many other female characters in porn have: a unique personality that only adds to her sex appeal." Gaudette further stated that the majority of "Overwatch" pornography is "vanilla", suggesting that it is intended for a straight male audience.
Commenting upon the pornographic content available on the Internet, Aoife Wilson of "Eurogamer" said that some of the videos are of surprisingly high quality, though she criticized that female characters were commonly portrayed in a submissive manner unless they are depicted with a penis. Grayson stated that most of the "Overwatch" pornography is bad, featuring unsettlingly rigid movements and amateurish camera angles. However, he also described good content as "legitimately sexy." Grayson also noted that there exists a lot of comedy in the "Overwatch" porn scene, with people creating humorous videos or writing silly descriptions.
Erotica.
Both "Inverse" and "Kotaku" suggested that the majority of "Overwatch"s Source Filmmaker pornography community consists of straight men. However, both websites noted that users on Tumblr and various fan-fiction websites produce large amounts of romantic erotica. These communities consist in large part of women and LGBT people more interested in emphasizing the existing bonds of the characters. James Grebey of "Inverse" called Tumblr "perhaps ground zero for extremely good fanart, heartwarming comics, and other steamy user-generated "Overwatch" content." Tumblr described "Overwatch" as "rife for shipping" due to its 20 unique characters. In May 2017, the website sifted through its data in order to determine which character pairings was the most popular on Tumblr, revealing that McCree and Hanzo (McHanzo) were shipped 35% of the time.
Major works.
"Overwatch" became subject of a "porn parody" created by Brazzers in September 2016. Titled "Oversnatch XXX Parody", the video features Danny D as Reaper and Aletta Ocean as Widowmaker. The parody presents a "grudge match" between the two characters in an abandoned strip club. "Oversnatch XXX Parody" was the first time Brazzers produced a parody of a video game, but they went on to do more afterwards.
After producing several mock "Playboy" covers, staff of the website Overpog.com decided to create an "Overwatch"-themed, "Playboy"-style under the title "Playwatch". This magazine does not include any nudity, some of the images being cropped or edited in order to remove nudity where it otherwise would be. The magazine also features fictitious articles and interviews with "Overwatch" characters, as well as real-life cosplay. Overpog completed the first issue of "Playwatch" in November and it drew a large audience from Reddit. Overpog told "PVP Live" that the sexual images in "Playwatch" "were intended to titillate and impress with artistic intent rather than overtly sexual," and that the magazine was first and foremost a parody of the famous magazine. In February 2017, "Playwatch" was shut down through a cease-and-desist order issued by a copyright firm hired by Blizzard Entertainment.
In 2017, cosplay artist Stella Chuu started a group effort of sexualized "Overwatch" cosplay under the banner "Underwatch". Chuu drew up cosplay designs of each "Overwatch" hero and got to work with a group in order to present the work at Katsucon 2017. This cosplay meetup was highly successful, drawing a large crowd, and the group was asked to leave or cover up by Katsucon staff about an hour in, at which point they moved to a suite in the local MGM Grand for a photoshoot. Chuu told "Kotaku" that "many of the cosplayers approached [her] afterwards to express how confident [the event] made them feel."
Cosplay pornography company BaDoinkVR planned to release multiple virtual reality pornography projects based on "Overwatch" in 2017. Producer Dinorah Hernandez stated that "in "Overwatch", people get attached to the characters as they play them and the way they're designed amplifies sexual attraction."
Reactions.
When asked about the pornographic fan content, lead designer Jeff Kaplan stated that as someone who is "creatively responsible" for the franchise, he is concerned and hopes people realize many children play the game despite the T-rating. Regardless, Kaplan stated, "Nobody’s trying to step on anybody’s freedom of speech or any of that, like totally love people’s creative expression."
As "Overwatch" pornography primarily makes use of official character models with appended genitalia, various takedown notices have been issued to creators of such content. These notices have been issued by security firm Irdeto, which, according to news outlets, may have been hired by Blizzard to clean up unwanted fan content. Blizzard itself has not yet commented upon the large "Overwatch" porn scene. After one creator posted a screenshot of one such takedown notice on a Reddit message board, other creators started to come together in order to pressure Blizzard to stop.
Prolific video game porn developer Studio FOW stated that it would not create "Overwatch" pornography after the studio got a cease-and-desist order from Blizzard in 2015 for their "World of Warcraft"-related projects. Writing in a blog post, the studio stated that "it's not a process I'm happy to repeat because I have better things to do than argue semantics all day with jumped up, tiny, hypocrite attorneys ... there are more important things in life such as looking out for my team and feeding families."
Both Jim Sterling and "VentureBeat"s Jeff Grub described the abundance of fan works of "Overwatch", pornographic or otherwise, as a good sign for the game's longevity. The influx of "Pokémon"-related pornography shortly after the release of "Pokémon Go" was compared to that of "Overwatch".