Cup-bap

Cup-bap () is a food truck offering that consists of "bap" (rice) in a paper or plastic cup with a variety of toppings. Created in the 2000s for Korea street food, cup-bap has become a popular quick meal or snack for students from private cram schools known as "hagwons" ( ]) in the neighborhood of Noryangjin. 
Definition and history.
In the streets of Noryangjin, many students would come out to eat at the same time which had been causing long lines at restaurants. Noryangjin had only offered very basic quick snacks such as hot dogs, so food trucks with cup-bap then filled the demand for quick, cheap, and more satisfying meals with rice, meat, and egg. Food trucks are able to quickly fill cup-bap orders, because they stir-fry the ingredients in advance in a large frying pan; when the cup-bap is ordered, the pre-cooked toppings are put in a cup with rice and egg. Because cup-bap is convenient to eat on the go as well as a more satisfying meal than other quick snacks, it grew in popularity with students. More food trucks started offering cup-bap along with a wider variety of toppings to satisfy various tastes.
Types.
Some of the most popular kinds of cup-bap are stir-fried kimchi, Bibimbap, bulgogi, pork-belly & ham, chicken teriyaki, chicken mayonnaise, tuna mayonnaise, etc.
Main consumers.
In Korea, cup-bap is a food truck offering that academy students eat for a snack or as a meal on the Noryangjin Institutes Street, and as it became more popular, new franchises opened near the schools. The main consumers are students and others who need a quick and cheap meal.
Commercialization in food companies.
Starting from Noryangjin's food truck cup-bap, you can now find shops that sell cup-bap all over the streets of Korea, plus dried cup-bap as instant food. Convenience stores and famous Korean food companies are also launching a variety of cup-bap products. In particular, Korea's leading convenience store GS25, and food company Ottogi are making great efforts to expand its presence abroad.
About the CUP-BOP Company in the United States.
CUP-BOP is a franchise in the United States. It began when three Korean men went to a large international food fair in the U.S. They wondered: "Why don't we have Korean food? Let's do it." They started with a 20-year-old food truck. Since then, more food trucks opened and a shop near Brigham Young University. Sales grew because CUP-BOP suited the tastes of the locals. Because of the shop's unique truck appearance, it was frequently posted on social media and became well known around the university. Using social media, CUP-BOP continued to grow by constantly communicating with consumers and holding events. Since then, it has created 21 stores across the U.S. and its sales have surpassed 30 billion won. CUP-BOP has continued to break impressive records, including ‘Yahoo's selection of "27 of the Best Food Trucks in America," the establishment of the first food truck scholarship system in the U.S., and the number one food truck of Utah.