Gen Urobuchi

 is a Japanese novelist, visual novel writer and anime screenwriter. He is known for being the co-creator of the highly acclaimed and commercially successful anime series "Madoka Magica", which earned him the Tokyo Anime Award for Best Scriptwriter, as well as the writer of the 2003 visual novel "Saya no Uta", the 2012 anime "Psycho-Pass", the light novel and anime "Fate/Zero", and the 2013–2014 tokusatsu show "Kamen Rider Gaim". He currently works at Nitroplus and Nitro+chiral. Urobuchi is one of the most renowned and prolific writers in the anime industry. 
Urobuchi's works often contain dark and nihilistic themes, tragic plot twists, and heavy usage of gore, for which he earned the nickname "Urobutcher" with fans. Anime written by Urobuchi that have won the Newtype Anime Award have been "Puella Magi Madoka Magica" in 2011, "Fate/Zero" in 2012 and "" in 2015.
History.
Urobuchi graduated from Wako University. He aspired to become a novelist and after seeing Shizuku and Kizuato by Leaf, he felt confident about the range of expression that games have. He then started working at Nitroplus and worked on "Phantom of Inferno" as his debut series.
Writing style.
In choosing names for the characters he develops, Urobuchi has stated that he shies away from selecting generic names that would match their personalities and instead opts for more unusual names that he believes would eliminate noise when fans try finding information on the characters with search engines. In a discussion with Urobuchi, manga writer Kazuo Koike contrasted this decision with the naming style in his own works, which emphasized more forthright names that were easier to remember. However, he found that Urobuchi's method could be effective for allowing viewers to "involve themselves deeper into the story and actively work to understand the characters." Urobuchi also said he attempts to keep at least one trait in common between each individual character and himself so that he can always identify with them on some level.