Olo (online ordering)

Olo is a New York City-based B2B SaaS company that develops digital ordering and delivery programs for restaurants. The company’s platform allows customers to place restaurant orders from multiple origination points – from a brand’s own website or app, third party marketplaces, social media platforms, smart speakers, and home assistants. It also provides restaurants with order analytics and other services. <ref name="Marston, The Spoon, 10/2/2019"></ref>
History.
Olo was founded as GoMobo in 2005 by Noah Glass in New Haven.<ref name="WSJ, Ali, 9/20/2006"></ref> Its initial product was a mobile phone app that allowed users to pre-order food via text message from coffee shops for pick-up. 
In 2010, the company changed its name to Olo ("online ordering") to reflect its change from being a customer-facing application to being a B2B software company, “invisible” to customers,<ref name="CNBC, Little, 6/6/2016"></ref> used by restaurants to manage mobile device orders.
"Fortune Magazine" reported in 2015 that restaurants using Olo software had served approximately 10 million customers. 
In 2017, Shake Shack launched the Shake App created by Olo; other restaurant brands using Olo software include Denny’s and Wingstop. That year, Olo reported having served 40 million users. 
In 2019, Olo formed a partnership with Google to provide the interface between Google Search and other Google applications to connect customers with local restaurants, allowing them to place orders directly, without using third-party ordering apps such as Doordash and Postmates. ChowNow, a competitor B2B restaurant order-management SaaS company, has a similar arrangement with Google.
Olo launched its IPO on March 17, 2021.
Funding.
The company has raised USD $63.25 million in total funding from Founder Collective; RRE Ventures; Core Capital; PayPal; Staley Capital; the Raine Group; and Danny Meyer, CEO of Union Square Hospitality Group; and members of Olo's board.
In January 2020 Bloomberg reported that Olo might be seeking an IPO with a valuation of $1 billion.