Mindset (computer)

The Mindset, released in spring 1984, was an Intel 80186-based MS-DOS personal computer. Unlike other IBM PC compatibles of the time, it had custom graphics hardware supporting 16 simultaneous colors (chosen from a 512-shade palette), and hardware-accelerated drawing capabilities including a blitter which allegedly allowed it to update the screen 50 times as fast as a CGA adaptor in a standard PC. The basic unit was priced at . It was conceptually similar to the more successful Commodore Amiga released over a year later.
In spite of glowing reviews, the system never sold well and disappeared from the market after about a year. This was lamented by industry commenters, who looked at this event as the first clear evidence of the end of innovation in favor of compatibility. Its distinctive case remains in the permanent collection of the Museum of Modern Art in New York.
History.
Design.
In most computer systems of the era, the CPU was used to create graphics by drawing bit patterns directly into memory. Separate hardware then reads these patterns and produces the actual video signal for the display. The Mindset was designed by ex-Atari engineers and added a new custom-designed VLSI vector processor to handle many common drawing tasks, like lines or filling areas. Instead of the CPU doing all of this work by changing memory directly, in the Mindset the CPU would simply set up those instructions and then hand off the actual bit fiddling to the separate processor.
Mindset's president compared the chipset to the Intel 8087 floating point processor, running alongside the Intel 80186 on which the machine was based. There are a number of parallels between the Mindset and the Amiga 1000, another computer designed by ex-Atari engineers that offered advanced graphics.
As development continued and it became clear that the machine would be ready before the MS-DOS-based Microsoft Windows 1.0 was, Bill Gates became personally involved in the project to assist Mindset in emulating IBM character graphics without losing performance. Once Mindset officials determined that most of the desirable software was compatible, development was frozen and the OS burned to ROM in late 1983. The ROM did not run about 20% of the PC software base, including "Microsoft Flight Simulator". WordStar was one of the PC applications reported to run, and Mindset publicized a list of 60 applications that ran unmodified. The software base was expected to increase dramatically once a final version of Windows was released.
Before its release, in early 1984 Jack Tramiel is rumored to have tried to buy Mindset's technology. He would also do the same with Amiga, before ultimately buying Atari and designing a new machine from off-the-shelf parts, the Atari ST.
Release.
The Mindset was released on 2 May 1984. The base model with 64K RAM and no floppy disk drive sold for US$1,099, a 128K model with single disk was available for $1,798, and a 256K dual-disk version cost $2,398. The disk-less version of the machine was still usable, as the system also included two ROM cartridge ports on the front of the machine that could be used for the operating system and another program. The canonical cartridge was an extended version of GW-BASIC. The machine was packaged in a unique enclosure designed by GVO of Menlo Park, visually separated into two sections with the ROM slots in the lower half and the optional diskettes on the upper half. It was sold complete with a custom nylon carrying case.
Mindset's president claimed its graphics capabilities were unmatched except on US$50,000 workstations. At the time it garnered critical acclaim, with reviewers universally praising its graphics and overall performance which was much faster than contemporary PCs. although in many cases with the caveat that the market was rapidly standardizing.
Disappearance.
By the summer of 1984, it was clear the system was not selling as expected, and the company re-purposed it for the video production and graphics design markets. That was followed in August by a round of layoffs, and another in January 1985, this time half the employees were let go. The company filed for Chapter 11 protection on 28 August 1985, and never emerged.
By 1985, when it was clear the system was not living up to its promise and Windows 1.0 was a flop in general, John J. Anderson published a review of the system decrying that the personal computer market was beginning to value compatibility over technology. He noted:
Mindset II.
The Base System Unit was referred to as Model M1001; later a "Mindset II" computer was released, a badge engineered version of the M1001, with an adhesive label designating "II" under the embossed name. Internally the Video Processor Board is a separate mini-daughterboard. Its enhanced functionality is not totally understood - but from the "Mindset II Advanced Professional Videographics System" users guide it makes mention "Chaining" two Mindset's:
The Mindset II is referred to on the front of the user guide as Model# M1500, however other internal pages reference is an M1000-II and also make mention of Mindset Video Production Module Model# M1011.
Description.
The system architecture was based on the Intel 80186, with proprietary VLSI chips that enhanced and sped up the graphics. Although it was disk compatible with the IBM PC's DOS, its enhanced graphics capabilities made achieving full IBM compatibility more difficult than its competitors. Bill Gates became involved with development, assisting Mindset in emulating IBM character graphics without losing performance. Once Mindset officials determined that most of the desirable software was compatible, development was frozen and the OS burned to ROM, which locked out 20% of the PC software base, including "Microsoft Flight Simulator". WordStar was one of the PC applications reported to run, and Mindset publicized a list of 60 applications that ran unmodified. The software base was expected to increase dramatically once a final version of Windows was released.
Mindset's design was modular in many aspects. The top of the case had an opening to access its system bus, this allowed for the expansion module to plug into the main computer module to add memory and one or two disk drives. The Mindset was designed by several ex-Atari engineers like the Amiga 1000, another computer of the era with an advanced graphics subsystem and modular expandability. Jack Tramiel (forming Tramel Technology, Ltd.) tried to buy Mindset's technology in Spring of 1984.
A dual 5.25" floppy drive module that sat above the main unit was available and part of the common sales configuration for the system. The module also included Expansion memory as well.
Mindset had dual front-mounted ROM cartridge ports with a locking knob on the left side of the main computer module to lock the ROM modules into place. The Mindset had the option (through its System Configuration Utility) to be able to select whether the system booted from left or right ROM carts, or disk drive. Cartridges could also contain CMOS RAM, which would be retained when unplugged by a battery in the cartridge case. Cartridges were envisioned to be a primary medium for software distribution on the Mindset, but sales of the system were too low for cartridges to be economical, and software was distributed on disk instead.
While released in 1984, models of the M1001 Mindset computer with BIOS ROM code 1.07 and earlier show a copyright notice of (c) 1983 Mindset Computer Corp.
Rear ports.
The rear of the computer is equipped with the following ports:
The rear of the main computer module also has 3× 36 Pin Expansion bus slots.
The Dual Disk/Memory Expansion Unit adds an additional 3 36 Pin Expansion bus slots to the system.