Associated Press, 24 September 2008 Armstrong's participation saw visitor numbers doubled, the economic impact more than doubled (from $17.3 million in 2008 to $39 million in 2009) and media coverage increased five-fold.
Associated Press, 24 September 2008 Armstrong's participation in the 2009 Tour Down Under saw it break all previous records for sporting events held in South Australia. Visitor numbers doubled, the economic impact was more than doubled (from $17.3 million in 2008 to $39 million in 2009) and media coverage increased five-fold.