After viewing a Seinfeld episode with all three kinds of product placements, a recall task with participants indicated that audiovisual product placements were recalled the best, visual product placements were remembered second best, and audio placements were remembered third best.
After viewing a Seinfeld episode with all three kinds of product placements, a recall task indicated that audiovisual product placements were recalled the best, visual product placements somewhat less and audio placements least. In a recognition test audiovisual was still remembered the best but audio placements were remembered second best and visual placements were remembered third best.