On 25 November 2016, Hearn announced on Twitter that Haye and Bellew would face each other in a heavyweight bout on 4 March 2017 at The 02 arena, London.
On 25 November 2016, Eddie Hearn announced on Twitter that Haye's next heavyweight bout would be against fellow Brit and reigning WBC Cruiserweight champion Tony Bellew. The fight date was set for 4 March 2017 at The 02 arena, London.