Through a method known as "estimate and reveal", social psychologists have shown that revealing the discrepancy between students' subjective perceptions of the drinking norm and the actual norm, indeed has positive subsequent impacts on attitudes and behavior.
Through a method known as "estimate and reveal", social psychologists have attempted to reveal the discrepancy between students' subjective perceptions of the drinking norm and the actual norm (which is typically much lower). These social norm campaigns indeed evidence that increasing awareness of the actual drinking norm has positive subsequent impacts on attitudes and behavior.