All hierarchical models indicate that brand awareness is a necessary precondition to brand attitude or brand liking, which serves to underscore the importance of creating high levels of awareness as early as possible in a product or brand life-cycle.
All hierarchical models indicate that brand awareness is a necessary precondition to brand attitude, brand preference or brand purchase intention. In order to penetrate markets, it is essential that high levels of awareness are created as early as possible in a product or brand life-cycle.