The brand was Anheuser-Busch's first widely-distributed light beer, and was originally priced at Budweiser levels, which has traditionally been considered part of the "premium" priced-segment.
The brand was Anheuser-Busch's first widely-distributed light beer, followed by Michelob Light and Bud Light, introduced in 1978 and 1982, respectively. Natural Light was originally priced at Budweiser levels, which has traditionally been considered part of the "premium" priced-segment.