In the lead up to and after the launch of the Hillsong Channel, it was identified that there was a "rapid growth of digital and on-demand platforms", which created an opportunity to share the gospel directly into homes and people's personal devices.
In the lead up to the launch of the Hillsong Channel, Ben Fields the Head of Hillsong Church TV had identified that there was a "rapid growth of digital and on-demand platforms". And that there was an opportunity to share the gospel directly into homes and people's personal devices.