The commercial success and acceptance of sports marketing as a key component of the marketing mix came with the Americanization and Commercialization of the modern Olympiad in the Summer Games of 1984 in Los Angeles, when corporate sponsors used the Games as a platform to market their brands.
The commercial success and corporate acceptance of sports marketing as a key component of the marketing mix came with the Americanization and commercialization of the modern Olympiad in the Summer Games of 1984 in Los Angeles. Corporate sponsors such as McDonalds and Coca-Cola used the Games as a platform to market their brands.