The project was part of the Victorian Government's "Our Water, Our Future" water plan which included associated projects such as the North-South Pipeline, the Cardinia Pipeline and a proposed interconnector to Geelong.
The project was part of the Victorian Government's "Our Water, Our Future" water plan. Marketing material was via print, digital and television advertisements, and included other associated projects such as the North-South Pipeline, the Cardinia Pipeline and a proposed interconnector to Geelong.