Initially the collection was primarily Danish but it was expanded When the Poster Museum was founded in 1993 the collection was donated to the museum where it remains central to the exhibit and overall collection.
Initially the collection was primarily Danish but it has been expanded with poster art from across the world through outreach to embassies and museums. The Poster Museum was founded in 1993 and Stougaards collection was donated to the museum where it remains central to the exhibit and overall collection.