For a modern figure--a person born after the beginning of the Meiji period--always use the Western order of "given name" + "family name" in Latin script, and Japanese style "family name + + given name" in Japanese script.
For a modern figure--a person born after the beginning of the Meiji period-give the name in Latin characters using the spelling and order found in academics texts or in a widely used encyclopedia. This is followed by the name in the order "family name + + given name" in Japanese script.