The agency was involved in the development of the McDonald's Happy Meal in 1976, and has had a 32-year relationship with Walmart, during which it helped to grow the retailer from a small Bentonville, Arkansas chain to the largest in the world.
The agency was involved in the development of the McDonald's Happy Meal in 1976, and continues the relationship today as agency of record for multiple McDonald's cooperative regions. Bernstein-Rein also had a 32-year relationship with Walmart from 1974--2006, during which time it helped to grow the retailer from a small Bentonville, Arkansas chain to the largest in the world.