In his role at the BRC, he regularly clashed with the British government's media relations department, and pressure groups, and payed a part in forcing Stephen Byers to scrap the Rip-Off Britain campaign.
In his role at the BRC, he regularly clashed with the British government's media relations department, and pressure groups. In this role, he has also been credited with out-foxing Jo Moore and playing a large role in forcing Stephen Byers to scrap the Rip-Off Britain campaign.