In January 2009 the company launched the comparethemeerkat.com advertising campaign, a spoof meerkat comparison website featuring a CGI meerkat character named Aleksandr Orlov, voiced by Simon Greenall.
In January 2009 the company launched the comparethemeerkat.com advertising campaign. The campaign focuses the founder of comparethemeerkat.com-a meerkat comparison website-a CGI meerkat character named Aleksandr Orlov, voiced by Simon Greenall.