Heineken also incorporated Dutch producers, such as Armin van Buuren and Tiesto, into their marketing campaigns, while soft drink brand 7 Up introduced branded stages at both Ultra and EDC in 2014.
Heineken also incorporated Dutch producers, such as Armin van Buuren and Tiesto, into their marketing campaigns. Soft drink brand 7 Up introduced branded stages at both Ultra and EDC in 2014.