The company, founded in 1921, originally manufactured watches, telephone timers and taximeters but founder's son, Göte Borgström, redirected its focus towards fishing reels during World War II, when demand for those products grew scarce.
The company, founded in 1921, originally manufactured watches, telephone timers and taximeters. However, the founder's son, Göte Borgström, a fishing enthusiast, soon redirected its focus towards fishing reels during World War II, when demand for those products grew scarce.