Lead singer Damian Kulash said the video was a mutually-meaningful brand partnership that more closely resembled a creative collaboration than a product placement because it allowed the band to bring an idea to life in a way that may not have otherwise been possible.
Lead singer Damian Kulash said the video was a mutually-meaningful brand partnership that was more closely resembled a creative collaboration than a product placement. He said that collaborating with State Farm allowed the band to bring an idea to life in a way that may not have otherwise been possible.