The first Cookie Crisp mascot, Cookie Jarvis (1977--85), was a wizard in the Merlin mold, who with one wave of his wand, magically turned cereal bowls into cookie jars, usually chanting rhyming incantations along with it.
The first Cookie Crisp mascot, Cookie Jarvis (1977--85), was a wizard in the Merlin mold, with a wand, long robe, pointy hat, and big white beard. In the commercials, with one wave of his wand, Cookie Jarvis magically turned cereal bowls into cookie jars, usually chanting rhyming incantations along with it.