Veterans sold its half of channel 10 to WHEC and purchased WROC-FM (now WPXY-FM 97.9) and WROC-TV from Transcontinent Broadcasting in 1961 making WHEC the sole occupant of the channel 10 frequency in Rochester.
Veterans sold its half of channel 10 to Gannett as it was acquiring its own, fully-owned station, WROC-TV (then on channel 5) from Transcontinent Broadcasting. The completion of the deal made WHEC-TV the sole occupant of the channel 10 frequency in Rochester.