The Northern Kentucky Convention and Visitors Bureau used the museum's opening as part of their overall strategy to appeal to the religious conventions since meetings with religious sponsors accounted for 20 percent of the conventions held in the Greater Cincinnati area in 2006.
The Northern Kentucky Convention and Visitors Bureau used the museum's opening as part of their overall strategy to appeal to the "religious meeting market". Julie Calvert, vice-president of the Cincinnati USA Convention and Visitors Bureau, estimated that meetings with religious sponsors accounted for 20 percent of the conventions held in the Greater Cincinnati area in 2006.