En 2008 Gatorade, xunto a Johnson & Johnson, ye unu de los patrocinadores de fundación National Athletic Trainerss Association (Asociación de los Entrenadores Nacionales Atléticos). Tan solo nEstaos Xuníos ye la bébora deportivo «oficial» de National Football League, Major League Baseball, National Basketball Association, Womens National Basketball Association, NBA Development League, National Ḥoquei League, US Soccer Federation, Major League Soccer y munchos equipos deportivos.