PLAYBOY ENTERPRISES INC
PLEDGE AGREEMENT
<DOCUMENT>
<TYPE>EX-10.9(L)
<SEQUENCE>40
<FILENAME>d54629_ex10-9l.txt
<DESCRIPTION>PLEDGE AGREEMENT
<TEXT>
                                                                 Exhibit 10.9(l)

                                PLEDGE AGREEMENT

            This PLEDGE AGREEMENT (this "Agreement") is dated as of March 11,
2003 and is between Playboy Enterprises, Inc., a Delaware corporation
("Company"), and Bank of America, N.A., as agent for "Lenders" (as defined
below).

                               W I T N E S S E T H

            WHEREAS, pursuant to a Credit Agreement of even date herewith (as
the same may be amended, modified or supplemented from time to time, the "Credit
Agreement") among PEI Holdings, Inc. ("Borrower"), the various financial
institutions as are, or may from time to time become, parties thereto
("Lenders"), and Bank of America, N.A., as a Lender and as agent for the Lenders
("Agent"), Lenders have extended commitments to make credit extensions to
Borrower;

            WHEREAS, pursuant to a Master Corporate Guaranty of even date
herewith (as the same may be amended, modified or supplemented from time to
time, the "Guaranty") among Company, various other affiliates of Borrower,
Lenders and Agent, Company has guaranteed the Borrower Obligations (as defined
in the Guaranty);

            WHEREAS, it is a condition precedent to the making of the initial
Credit Extension and extension of other financial accommodations under the
Credit Agreement that Company shall have granted the pledge and security
interests contemplated by this Agreement, and Company desires to grant such
pledge and security interests in order to induce Lenders to extend credit to
Borrower under the Credit Agreement;

            NOW, THEREFORE, in consideration of the premises and in order to
induce Lenders to make Loans and provide other financial accommodations under
the Credit Agreement, Company hereby agrees with Agent, for the benefit of Agent
and Lenders as follows:

            1. Reference to Credit Agreement. Terms defined in the Credit
Agreement and not otherwise defined herein shall have the respective meanings
provided for in the Credit Agreement. In addition, "Permitted Liens" means those
Liens permitted by Section 7.01 of the Credit Agreement.

            2. Pledge. To secure the payment and performance of the "Secured
Obligations" (as defined in Section 3 below), Company hereby pledges and
hypothecates to Agent, for the benefit of Agent and Lenders, and grants to
Agent, for the benefit of Agent and Lenders, a security interest in, the
following (the "Pledged Collateral"):

            (a) the shares of stock of Borrower identified on Schedule I hereto
held by Company (the "Pledged Shares") and the certificates representing the
Pledged Shares, and all stock dividends, cash dividends, cash, instruments,
chattel paper and other rights, property or proceeds and products from time to
time received, receivable or otherwise distributed in respect of or in exchange
for any or all of the Pledged Shares;

<PAGE>

            (b) all additional shares of stock of Borrower at any time acquired
by Company in any manner, and the certificates representing such additional
shares (and any such additional shares shall constitute part of the Pledged
Shares under this Agreement), and all stock dividends, cash dividends, cash,
instruments, chattel paper and other rights, property or proceeds and products
from time to time received, receivable or otherwise distributed in respect of or
in exchange for any or all of such shares; and

            (c) all proceeds of any of the foregoing.

            3. Security for Obligations. This Agreement secures the payment and
performance of the Obligations (as defined in the Credit Agreement) and the
obligations of Company under this Agreement (all such debts, obligations and
liabilities of Company being collectively called the "Secured Obligations").

            4. Delivery of Pledged Collateral. All certificates representing or
evidencing the Pledged Collateral shall be delivered to and held by or on behalf
of Agent pursuant hereto and shall be in suitable form for transfer by delivery,
or shall be accompanied by duly executed undated instruments of transfer or
assignment in blank, all in form and substance reasonably satisfactory to Agent.
Agent shall have the right, at any time in its discretion and without notice to
Company if an Event of Default has occurred and is continuing to transfer to or
to register in the name of Agent or any of its nominees any or all of the
Pledged Collateral. In addition, in connection with the exercise of its remedies
pursuant to Section 12 below following the occurrence and during the continuance
of an Event of Default, Agent shall have the right to exchange certificates or
instruments representing or evidencing Pledged Collateral for certificates or
instruments of smaller or larger denominations.

            5. Representations and Warranties. Company represents and warrants
as follows:

            (a) Schedule I hereto completely and accurately sets forth the
number of shares of the issued and outstanding stock of Borrower held by Company
as of the Closing Date. The Pledged Shares held by Company constitute the
percentage of the issued and outstanding shares of stock of Borrower set forth
on Schedule I hereto as of the Closing Date.

            (b) The delivery of the Pledged Shares to Agent pursuant to this
Agreement is effective to create a valid and perfected first priority security
interest in the Pledged Collateral, free of any adverse claim, securing the
payment of the Secured Obligations subject to Permitted Liens.

            (c) No consent of any other Person and no consent, authorization,
approval or other action by, and no notice to or filing with, any Governmental
Authority is required either (i) for the pledge by Company of the Pledged
Collateral pursuant to this Agreement or for the execution, delivery or
performance of this Agreement by Company or (ii) for the exercise by Agent of
the voting or other rights provided for in this Agreement or the


                                      -2-
<PAGE>

remedies in respect of the Pledged Collateral pursuant to this Agreement (except
(i) as has already been obtained or taken , (ii) as may be required in
connection with any disposition of the Pledged Collateral by laws affecting the
offering and sale of securities generally and (iii) as to which the failure of
which to obtain would not be reasonably likely to have a Material Adverse
Effect).

            (d) None of the Pledged Shares constitutes margin stock, as defined
in Regulation U of the Board of Governors of the Federal Reserve System.

            6. Further Assurances.

            (a) Company will, from time to time, at Company's expense, and upon
Agent's reasonable request, promptly execute and deliver all further instruments
and documents and take all further action that may be reasonably necessary, in
order to perfect and protect any security interest granted or purported to be
granted hereby, to enable Agent to exercise and enforce the rights and remedies
of Agent hereunder with respect to any Pledged Collateral or to carry out the
provisions and purposes hereof. Without limiting the generality of the
foregoing, Company will: (i) upon Agent's reasonable request, appear in and
defend any action or proceeding that may affect Company's title to or Agent's
security interest in the Pledged Collateral; and (ii) promptly after the
purchase or other acquisition thereof, deliver to Agent all Pledged Shares
hereunder.

            (b) Company will, promptly upon request, provide to Agent all
information and evidence it may reasonably request concerning the Pledged
Collateral to enable Agent to enforce the provisions of this Agreement.

            (c) Company will, promptly upon the purchase or acquisition of any
additional shares of stock of Borrower, deliver to Agent such Pledged Shares as
required by Section 4 above, together with the other documents required under
Section 4 above.

            7. Voting Rights; Dividends; Etc.

            (a) So long as no Event of Default shall have occurred and is
continuing and Agent shall not have delivered to Company notice of its election
to exercise the rights set forth in subsection (b) below:

            (i) Company shall be entitled to exercise any and all voting and
      other consensual rights pertaining to the Pledged Collateral or any part
      thereof; provided, however, that Company shall not exercise or shall
      refrain from exercising any such right if, in Agent's reasonable judgment,
      such action or inaction would have a material adverse effect on the value
      of the Pledged Collateral taken as a whole or any material part thereof.

            (ii) To the extent permitted under the Credit Agreement, Company
      shall be entitled to receive (A) any cash dividends and other cash
      distributions paid or payable with respect to any of the Pledged
      Collateral, and (B) any and


                                      -3-
<PAGE>

      all instruments, chattel paper and other rights, property or proceeds and
      products (other than cash or checks) received, receivable or otherwise
      distributed in respect of any Pledged Collateral.

            (b) If an Event of Default has occurred and is continuing:

            (i) All rights of Company to exercise the voting and other
      consensual rights which Company would otherwise be entitled to exercise
      pursuant to subsection 7(a)(i), shall cease to be effective upon notice by
      Agent to Company of Agent's intent to exercise its rights hereunder, and
      upon delivery of such notice become vested in Agent who shall thereupon
      have the sole right to exercise such voting and other consensual rights.
      In order to effect the foregoing, Company hereby grants Agent an
      irrevocable proxy to vote the Pledged Collateral and Company agrees to
      execute such other proxies as Agent shall reasonably require.

            (ii) All rights of Company to receive and retain any cash dividends
      and other distributions shall cease upon notice by Agent to Company and
      any such dividends or other distributions paid or payable with respect to
      any of the Pledged Collateral shall be paid to Agent and held by Agent to
      secure the Secured Obligations until the earlier of (a) such time as such
      Event of Default is cured or waived and (b) such time as the Required
      Lenders elect to apply such dividends and other distributions to the
      Secured Obligations (any such application to be in such order and manner
      set forth in Section 8.03 of the Credit Agreement). All dividends and
      distributions which are received by Company contrary to the provisions of
      this subsection 7(b) shall be received in trust for the benefit of Agent,
      shall be segregated from other funds of Company and shall be forthwith
      paid over to Agent as Pledged Collateral in the same form as so received
      (with any necessary endorsement).

            8. Transfers and Other Liens; Additional Shares.

            (a) Except as permitted under the Credit Agreement and the other
Loan Documents, Company agrees that Company will not (i) encumber, sell, assign
(by operation of law or otherwise) or otherwise dispose of, or grant any option
with respect to, any of the Pledged Collateral or (ii) enter into any other
Contractual Obligations (including without limitation any voting or shareholders
agreement) which could reasonably be expected to restrict or inhibit Agent's
rights or ability to vote or sell or otherwise dispose of the Pledged Collateral
or any part thereof after the occurrence of an Event of Default.

            (b) Company agrees that it will not cause Borrower to issue any
stock or other securities (including any warrants, options, subscriptions or
other Contractual Obligations for the purchase of stock or securities
convertible into stock) in addition to or in substitution for the Pledged
Shares.


                                      -4-
<PAGE>

            9. Agent Appointed Attorney-in-Fact. Company hereby irrevocably
appoints Agent as Company's attorney-in-fact effective during the continuance of
an Event of Default, with full authority in the place and stead of Company and
in the name of Company, Agent or otherwise, from time to time in Agent's
discretion to take any action (including completion and presentation of any
proxy) and to execute any instrument that Agent may deem necessary or advisable
to accomplish the purposes of this Agreement, including, without limitation (but
subject to the other provisions hereof), to (i) receive, endorse and collect all
instruments made payable to Company representing any dividend or other
distribution in respect of the Pledged Collateral or any part thereof; (ii)
exercise the voting and other consensual rights pertaining to the Pledged
Collateral; and (iii) sell, transfer, pledge, make any agreement with respect to
or otherwise deal with any of the Pledged Collateral as fully and completely as
though Agent was the absolute owner thereof for all purposes, and to do, at
Agent's option and Company's expense, at any time or from time to time, all acts
and things that Agent deems necessary to protect, preserve or realize upon the
Pledged Collateral. Company hereby ratifies and approves all acts of Agent made
or taken pursuant to this Section 9. Except as specifically set forth in Section
11 hereof, neither Agent nor any Person designated by Agent shall be liable for
any acts or omissions or for any error of judgment or mistake of fact or law.
This power of attorney, being coupled with an interest, shall be irrevocable
until all Secured Obligations shall have been paid in full and the Credit
Agreement shall have been terminated.

            10. Agent May Perform. If Company fails to perform any agreement
contained herein, Agent may itself perform, or cause performance of, such
agreement, and the expenses of Agent incurred in connection therewith shall be
payable by Company under Section 15 hereof, and be a part of the Secured
Obligations.

            11. Limitation on Duty of Agent with Respect to the Pledged
Collateral. The powers conferred on Agent hereunder are solely to protect its
interest in the Pledged Collateral and shall not impose any duty on it to
exercise any such powers. Except for the safe custody of any Pledged Collateral
in its possession and the accounting for monies actually received by it
hereunder, Agent shall have no duty with respect to any Pledged Collateral in
its possession (or in the possession of any agent or bailee). Agent shall be
deemed to have exercised reasonable care in the custody and preservation of the
Collateral in its possession if it takes such action for that purpose as Company
reasonably requests in writing, but failure of Agent to comply with any such
request at any time shall not of itself be deemed a failure to exercise
reasonable care. It is expressly agreed that Agent shall have no responsibility
for (i) ascertaining or taking action with respect to calls, conversions,
exchanges, maturities, tenders or other matters relative to any Pledged
Collateral, whether or not Agent has or is deemed to have knowledge of such
matters, or (ii) taking any necessary steps to preserve rights against any
parties with respect to any Pledged Collateral, but Agent may do so and, subject
to Section 15, all expenses incurred in connection therewith shall be payable by
and for the sole account of Company.


                                      -5-
<PAGE>

            12. Remedies upon Event of Default. If any Event of Default shall
have occurred and is continuing:

            (a) Agent may exercise in respect of the Pledged Collateral, in
addition to other rights and remedies provided for herein or otherwise available
to it, all the rights and remedies of a secured party under the Uniform
Commercial Code (the "UCC") in effect in the State of Illinois at that time,
whether or not the UCC applies to the affected Pledged Collateral, and Agent may
also, without notice except as specified below, sell the Pledged Collateral or
any part thereof in one or more parcels at public or private sale, at any
exchange, broker's board or at any of Agent's offices or elsewhere, for cash, on
credit, or for future delivery, at such price or prices and upon such other
terms as Agent deems commercially reasonable. Company agrees that, to the extent
notice of sale shall be required by law, at least ten (10) days' prior written
notice to Company of the time and place of any public sale or the time after
which any private sale is to be made shall constitute reasonable notification.
At any sale of the Pledged Collateral, if permitted by law, Agent may bid (which
bid may be, in whole or in part, in the form of cancellation of indebtedness)
for the purchase of the Pledged Collateral or any portion thereof. Agent shall
not be obligated to make any sale of Pledged Collateral regardless of notice of
sale having been given. Agent may adjourn any public or private sale from time
to time by announcement at the time and place fixed therefor, and such sale may,
without further notice, be made at the time and place to which it was so
adjourned.

            (b) Company recognizes that Agent may be unable to effect a public
sale of all or part of the Pledged Collateral and may be compelled to resort to
one or more private sales to a restricted group of purchasers who will be
obligated to agree, among other things, to acquire such Pledged Collateral for
their own account, for investment and not with a view to the distribution or
resale thereof. Company acknowledges that any such private sales may be at
prices and on terms less favorable to the seller than if sold at public sales
and agrees that such private sales shall be deemed to have been made in a
commercially reasonable manner, and that Agent shall be under no obligation to
delay a sale of any of the Pledged Collateral for the period of time necessary
to permit the issuing corporation of such securities to register such securities
for public sale under the Securities Act of 1933, as from time to time amended
(the "Securities Act"), or under any other requirement of law, even if the
issuing corporation would agree to do so. To the extent permitted by law,
Company hereby specifically waives all rights of redemption, stay or appraisal
which Company has or may have under any law now existing or hereafter enacted.

            13. Remedies Cumulative. No failure on the part of Agent to
exercise, and no delay in exercising and no course of dealing with respect to,
any power, privilege or right under the other Loan Documents or this Agreement
shall operate as a waiver thereof; nor shall any single or partial exercise by
Agent of any power, privilege or right under any of the other Loan Documents or
this Agreement preclude any other or further exercise thereof or the exercise of
any other such power, privilege or right. The powers, privileges and rights in
this Agreement and the Loan Documents are cumulative and are not exclusive of
any other remedies provided by law.


                                      -6-
<PAGE>

            14. Application of Proceeds. If an Event of Default has occurred and
is continuing, the proceeds of any sale of, or other realization upon, all or
any part of the Pledged Collateral shall be applied as provided in Section 8.03
of the Credit Agreement.

            15. Expenses. Subject to the provisions of Section 10.04 of the
Credit Agreement, Company shall promptly pay to Agent all reasonable costs and
expenses of Agent (including reasonable Attorney Costs) in connection with
protecting or perfecting Agent's security interest in the Pledged Collateral or
in connection with any matters contemplated by or arising out of this Agreement
(including without limitation the enforcement of this Agreement), the Credit
Agreement or any of the other Loan Documents.

            16. Termination of Security Interests; Release of Collateral. Upon
payment and performance in full of all Secured Obligations and termination of
the Credit Agreement, the security interests granted herein shall automatically
terminate and all rights to the Pledged Collateral shall revert to Company. Upon
such termination of the security interests or release of any Pledged Collateral,
Agent will, at the expense of Company, return to Company all Pledged Collateral
then in Agent's possession and execute and deliver to Company such documents as
Company shall reasonably request to evidence the termination of the security
interests or the release of such Pledged Collateral which has not yet
theretofore been sold or otherwise applied or released. Such release shall be
without recourse or warranty to Agent.

            17. Amendments, Waivers and Consents. No amendment, modification,
termination or waiver of any provision of this Agreement, or consent to any
departure by Company therefrom, shall in any event be effective without the
written concurrence of Agent and Company.

            18. Notices. All notices, requests and other communications
hereunder shall be given to Company at the facsimile number and address set
forth on the signature page hereof and to Agent in accordance with Schedule
10.02 of the Credit Agreement.

            19. Successors and Assigns. The provisions of this Agreement shall
be binding upon and inure to the benefit of the parties hereto and their
respective successors and assigns, except that Company may not assign or
transfer any of its rights or obligations under this Agreement without the prior
written consent of Agent and each Lender.

            20. Waiver. In addition to any other waivers herein, Company waives
to the greatest extent it may lawfully do so, and agrees that it shall not at
any time insist upon, plead or in any manner whatever claim or take the benefit
or advantage of, any appraisal, valuation, stay, extension, marshalling of
assets, redemption or similar law, or exemption, whether now or at any time
hereafter in force, which may delay, prevent or otherwise affect the performance
by Company of its obligations under, or the enforcement by Agent of, this
Agreement. Company hereby waives diligence, presentment and demand (whether for
nonpayment or protest or of acceptance, maturity, extension of time, change in
nature or form of the Secured Obligations, acceptance of further security,
release of further security, composition or agreement arrived at as to the
amount of, or the terms of the Secured


                                      -7-
<PAGE>

Obligations, notice of adverse change in Company's or any other Person's
financial condition or any other fact which might materially increase the risk
to Company) with respect to any of the Secured Obligations or all other demands
whatsoever. Company hereby waives, to the extent it may lawfully do so, any
requirement on the part of any holder of any Note to mitigate the damages
resulting from any default under any Note.

            21. Applicable Law.

            (a) THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE
WITH, THE LAW OF THE STATE OF ILLINOIS APPLICABLE TO AGREEMENTS MADE AND TO BE
PERFORMED ENTIRELY WITHIN SUCH STATE; PROVIDED, THAT COMPANY AND AGENT SHALL
RETAIN ALL RIGHTS ARISING UNDER FEDERAL LAW.

            (b) ANY LEGAL ACTION OR PROCEEDING WITH RESPECT TO THIS AGREEMENT OR
ANY OTHER LOAN DOCUMENT MAY BE BROUGHT IN THE COURTS OF THE STATE OF ILLINOIS
SITTING IN COOK COUNTY, ILLINOIS OR OF THE UNITED STATES FOR THE NORTHERN
DISTRICT OF SUCH STATE, AND BY EXECUTION AND DELIVERY OF THIS AGREEMENT, COMPANY
AND Agent CONSENT, FOR THEMSELVES AND IN RESPECT OF THEIR PROPERTY, TO THE
NON-EXCLUSIVE JURISDICTION OF THOSE COURTS. COMPANY AND Agent IRREVOCABLY WAIVE
ANY OBJECTION, INCLUDING ANY OBJECTION TO THE LAYING OF VENUE OR BASED ON THE
GROUNDS OF FORUM NON CONVENIENS, WHICH THEY MAY NOW OR HEREAFTER HAVE TO THE
BRINGING OF ANY ACTION OR PROCEEDING IN SUCH JURISDICTION IN RESPECT OF ANY LOAN
DOCUMENT OR OTHER DOCUMENT RELATED THERETO. COMPANY AND Agent WAIVE PERSONAL
SERVICE OF ANY SUMMONS, COMPLAINT OR OTHER PROCESS, WHICH MAY BE MADE BY ANY
OTHER MEANS PERMITTED BY THE LAW OF SUCH STATE.

            22. Waiver of Jury Trial. EACH PARTY TO THIS AGREEMENT HEREBY
EXPRESSLY WAIVES ANY RIGHT TO TRIAL BY JURY OF ANY CLAIM, DEMAND, ACTION OR
CAUSE OF ACTION ARISING UNDER ANY LOAN DOCUMENT OR IN ANY WAY CONNECTED WITH OR
RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH
RESPECT TO ANY LOAN DOCUMENT, OR THE TRANSACTIONS RELATED THERETO, IN EACH CASE
WHETHER NOW EXISTING OR HEREAFTER ARISING, AND WHETHER FOUNDED IN CONTRACT OR
TORT OR OTHERWISE; AND EACH PARTY HEREBY AGREES AND CONSENTS THAT ANY SUCH
CLAIM, DEMAND, ACTION OR CAUSE OF ACTION SHALL BE DECIDED BY COURT TRIAL WITHOUT
A JURY, AND THAT ANY PARTY TO THIS AGREEMENT MAY FILE AN ORIGINAL COUNTERPART OR
A COPY OF THIS SECTION WITH ANY COURT AS WRITTEN EVIDENCE OF THE


                                      -8-
<PAGE>

CONSENT OF THE SIGNATORIES HERETO TO THE WAIVER OF THEIR RIGHT TO TRIAL BY JURY.

            23. Failure or Indulgence Not Waiver; Remedies Cumulative;
Severability.

            (a) No failure or delay on the part of Agent or any Lender in the
exercise of, and no course of dealing with respect to, any power, right or
privilege under the Credit Agreement or this Agreement or any other Loan
Document shall impair such power, right or privilege or be construed to be a
waiver of any Default or Event of Default or acquiescence therein, nor shall any
single or partial exercise of any such power, right or privilege preclude other
or further exercise thereof or any other right, power or privilege. All rights
and remedies existing under the Credit Agreement, this Agreement, the other Loan
Documents or by law afforded are cumulative to, and not exclusive of, any rights
or remedies otherwise available and shall be available to Agent until the
Secured Obligations have been indefeasibly paid in full and the termination of
all Commitments.

            (b) The invalidity, illegality or unenforceability of any provision
in or obligation under this Agreement shall not affect or impair the validity,
legality or enforceability of the remaining provisions or obligations under this
Agreement.

            24. Survival of Representations. All representations and warranties
of Company contained in this Agreement shall survive the execution and delivery
of this Agreement.

            25. Counterparts. This Agreement may be executed in any number of
counterparts, all of which taken together shall constitute one and the same
instrument and any of the parties hereto may execute this Agreement by signing
any such counterpart.


                                      -9-
<PAGE>

            Witness the due execution hereof by the duly authorized officer of
the undersigned as of the day first above written.

                                           PLAYBOY ENTERPRISES, INC.


                                           By  /s/ Robert Campbell
                                               --------------------------------
                                           Its Senior Vice President, Treasurer
                                               --------------------------------

                                           Address for notices:

                                           Playboy Enterprises, Inc.
                                           c/o PEI Holdings, Inc.
                                           680 North Lake Shore Drive
                                           Chicago, Illinois 60611
                                           Attn: Executive Vice President,
                                                 Finance and Operations and
                                                 Chief Financial Officer
                                           Facsimile: (312) 649-1395


                                      -10-
<PAGE>

                                   SCHEDULE I
                               TO PLEDGE AGREEMENT

<TABLE>
<CAPTION>
----------------------------------------------------------------------------------------------
                                                                                 Percentage of
                                                                                  Outstanding
                               Class of        Number of   Share Certificate      Shares of
  Name of Company               Stock           Shares          Number           Capital Stock
----------------------------------------------------------------------------------------------
<S>                             <C>              <C>               <C>                <C>
PEI Holdings, Inc.              Common           100               1                  100%
----------------------------------------------------------------------------------------------
</TABLE>

</TEXT>
</DOCUMENT>
