Constant Contact, Inc.
EX-10.28 2009 EXECUTIVE CASH INCENTIVE BONUS PLAN
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<DESCRIPTION>EX-10.28 2009 EXECUTIVE CASH INCENTIVE BONUS PLAN
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<DIV align="right" style="font-size: 10pt; margin-top: 12pt"><b>Exhibit 10.28</b></div>
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2009 Executive Cash Incentive Bonus Plan
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 Incentive Structure

 Quarterly weightings

 Metrics

 Weighting of metrics

 Target setting

 Target leverage and ranges
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Quarterly Weightings

For CEO

Q1 20% of annual target (25% of annual financial target)

Q2 20% of annual target (25% of annual financial target)

Q3 20% of annual target (25% of annual financial target)

Q4 20% of annual target (25% of annual financial target)

Q4 20% of total target (100% of MBO target)



For Vice Presidents

Q1 25% of annual financial &#038; MBO target

Q2 25% of annual financial &#038; MBO target

Q3 25% of annual financial &#038; MBO target

Q4 25% of annual financial &#038; MBO target



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Metrics

AMRG

Defined as average monthly gross revenue growth during a
quarter

Adjusted EBITDA Margin

Defined as GAAP operating income, plus depreciation and
amortization, plus non-cash stock based compensation,
calculated as a percentage of net revenue

Individual MBOs

MBOs will be specific, measurable, attainable, realistic and time-
based
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Weighting of Metrics

 Weighting of metrics - CEO

AMRG - 56% (Payable Quarterly)

Adjusted EBITDA Margin - 24% (Payable Quarterly)

Individual Annual MBOs - 20% (Payable Annually)



 Weighting of metrics - Vice Presidents

AMRG - 50% (Payable Quarterly)

Adjusted EBITDA Margin - 20% (Payable Quarterly)

Individual Quarterly MBOs  - 30% (Payable Quarterly)



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Target Setting

AMRG set equal to budget / reforecast levels

Set at beginning of year and mid-year

Adjusted EBITDA Margin set equal to budget / reforecast
levels

Set at beginning of year and mid-year

Individual MBOs

Set at beginning of respective quarters for Vice Presidents and at
beginning of year for CEO

Set by CEO for Vice Presidents

Set by Compensation Committee for CEO

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Target Leverage and Ranges

AMRG

Minimum threshold 85%; payout of 60% of target

Maximum threshold 140%; payout of 200% of target

Adjusted EBITDA margin

Target EBITDA Margin - minimum (- one percentage point)
payout of 95% of target

Target EBITDA Margin - maximum (+ one percentage point);
payout of 105% of target

MBOs

No minimum thresholds

Maximum thresholds 100%

Payout equal to weighted % attainment of targets





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Target Leverage and Ranges
   Achievement    85%   90%   95%   100%   105%   110%   115%   120%   125%   130%   135%   140%
   Payout Percentage1   60%   73%   87%   100%   113%   127%   140%   153%   167%   180%   193%   200%

AMRG Leverage Model
   Achievement    &#060; Target EBITDA - 1%   Target EBITDA  - 1%   Target EBITDA %   Target EBITDA  + 1%    &#062; Target EBITDA  + 1%
   Payout Percentage1   0%   95%   100%   105%   105%

Adjusted EBITDA Leverage Model

1Linear interpolation between data points

1Linear interpolation between data points
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