ALTRIA GROUP, INC.
FORM OF RESTRICTED STOCK AGREEMENT
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 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="right"><FONT FACE="Times New Roman" SIZE="2"><B>Exhibit 10.1 </B></FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px" ALIGN="center"><FONT
FACE="Times New Roman" SIZE="2"><B>THE ALTRIA GROUP, INC. </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>2005 PERFORMANCE INCENTIVE PLAN </B></FONT></P> <P
STYLE="margin-top:12px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>RESTRICTED STOCK AGREEMENT </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>(April
23, 2008) </B></FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">ALTRIA GROUP, INC. (the &#147;Company&#148;), a Virginia corporation, hereby grants to the employee identified in the 2008
Restricted Stock Award section of the Award Statement (the &#147;Employee&#148;) under The Altria Group, Inc. 2005 Performance Incentive Plan (the &#147;Plan&#148;) a Restricted Stock Award (the &#147;Award&#148;) dated April&nbsp;23, 2008, with
respect to the number of shares set forth in the 2008 Restricted Stock Award section of the Award Statement (the &#147;Shares&#148;) of the Common Stock of the Company (the &#147;Common Stock&#148;), all in accordance with and subject to the
following terms and conditions: </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">1. <U>Book Entry Registration</U>. The Shares shall be evidenced by a book entry account maintained by the
Company&#146;s Transfer Agent for the Common Stock. Upon the vesting of Shares, no certificates will be issued except upon a separate written request made to such Transfer Agent or other agent as determined by the Company. </FONT></P> <P
STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">2. <U>Restrictions</U>. Subject to Section&nbsp;3 below, the restrictions on the Shares shall lapse and the Shares shall vest on the Vesting Date set
forth in the 2008 Restricted Stock Award section of the Award Statement (the &#147;Vesting Date&#148;), provided that the Employee remains an employee of the Company (or a subsidiary or affiliate) during the entire period (the &#147;Restriction
Period&#148;) commencing on the Award Date set forth in the Award Statement and ending on the Vesting Date. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">3. <U>Termination of
Employment During Restriction Period</U>. In the event of the termination of the Employee&#146;s employment with the Company (and with all subsidiaries and affiliates of the Company) prior to the Vesting Date due to death or Disability, or upon the
Employee reaching eligibility for Normal Retirement, the restrictions on the Shares shall lapse and the Shares shall become fully vested on the date of death, Disability, or eligibility for Normal Retirement. </FONT></P> <P
STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">If the Employee&#146;s employment with the Company (and with all subsidiaries and affiliates of the Company) is terminated for any reason other than
death or Disability prior to the end of the Restriction Period, the Employee shall forfeit all rights to the Shares. Notwithstanding the foregoing, the Compensation Committee of the Board of Directors of the Company may, in its sole discretion,
waive the restrictions on, and the vesting requirements for, the Shares. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">4. <U>Voting and Dividend Rights</U>. During the Restriction
Period, the Employee shall have the rights to vote the Shares and to receive any cash dividends payable with respect to the Shares, as paid, less applicable withholding taxes (it being understood that such dividends will generally be taxable as
ordinary compensation income during such Restriction Period). </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">5. <U>Transfer Restrictions</U>. This Award and the Shares (until they
become unrestricted pursuant to the terms hereof) are non-transferable and may not be assigned, hypothecated or otherwise pledged and shall not be subject to execution, attachment or similar process. Upon any attempt to effect any such disposition,
or upon the levy of any such process, the Award shall immediately become null and void and the Shares shall be forfeited. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">6.
<U>Withholding Taxes</U>. The Company is authorized to satisfy the actual minimum statutory withholding taxes arising from the granting or vesting of this Award, as the case may be, by deducting the number of shares having an aggregate value equal
to the amount of withholding taxes due from the total number of shares awarded or the number of shares vesting or otherwise becoming subject to current </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>

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<FONT FACE="Times New Roman" SIZE="2">taxation. The Company is also authorized to satisfy the actual withholding taxes arising from the granting or vesting of this Award, or hypothetical
withholding tax amounts if the Employee is covered under a Company tax equalization policy, as the case may be, by the remittance of the required amounts from any proceeds realized upon the open-market sale of vested Shares by the Employee. Shares
deducted from this Award in satisfaction of actual minimum withholding tax requirements shall be valued at the Fair Market Value of the Shares on the date as of which the amount giving rise to the withholding requirement first became includible in
the gross income of the Employee under applicable tax laws. If the Employee is covered by a Company tax equalization policy, the Employee also agrees to pay to the Company any additional hypothetical tax obligation calculated and paid in accordance
with such tax equalization policy. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">7. <U>Death of Employee</U>. If any of the Shares shall vest upon the death of the Employee, they shall
be registered in the name of the estate of the Employee except that, to the extent permitted by the Compensation Committee, if the Company shall have theretofore received in writing a beneficiary designation, the Shares shall be registered in the
name of the designated beneficiary. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">8. <U>Board Authorization in the Event of Restatement</U>. Notwithstanding anything in this Agreement
to the contrary, if the Board of Directors of the Company or an appropriate Committee of the Board determines that, as a result of a restatement of the Company&#146;s financial statements, the Employee has received greater compensation in connection
with the Award than would been received absent the incorrect financial statements, the Board or Committee, in its discretion, may take such action with respect to this Award as it deems necessary or appropriate to address the events that gave rise
to the restatement and to prevent its recurrence. Such action may include, to the extent permitted by applicable law, causing the full or partial cancellation of this Award and, with respect to Shares that have vested, requiring the Employee to
repay to the Company the full or partial Fair Market Value of the Award determined at the time of vesting, and the Employee agrees by accepting this Award that the Board or Committee may make such a cancellation, impose such a repayment obligation,
or take other necessary or appropriate actions in such circumstances. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">9. <U>Other Terms and Provisions</U>. The terms and provisions of
the Plan (a copy of which will be furnished to the Employee upon written request to the Office of the Secretary, Altria Group, Inc., 6601 West Broad Street, Richmond, Virginia 23230) are incorporated herein by reference. To the extent any provision
of this Award is inconsistent or in conflict with any term or provision of the Plan, the Plan shall govern. Capitalized terms not otherwise defined herein have the meaning set forth in the Plan. In the event of any merger, share exchange,
reorganization, consolidation, recapitalization, reclassification, distribution, stock dividend, stock split, reverse stock split, split-up, spin-off, issuance of rights or warrants or other similar transaction or event affecting the Common Stock
after the date of this Award, the Board of Directors of the Company is authorized, to the extent it deems appropriate, to make adjustments to the number and kind of shares of stock subject to this Award, including the substitution of equity
interests in other entities involved in such transactions, to provide for cash payments in lieu of Shares, and to determine whether continued employment with any entity resulting from such a transaction will or will not be treated as continued
employment with the Company and its subsidiaries and affiliates, in each case subject to any Board or Committee action specifically addressing any such adjustments, cash payments, or continued employment treatment. </FONT></P> <P
STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">For purposes of this Agreement, (a)&nbsp;the term &#147;Disability&#148; means permanent and total disability as determined under procedures established
by the Company for purposes of the Plan, and (b)&nbsp;the term &#147;Normal Retirement&#148; means retirement from active employment under a pension plan of the Company or any subsidiary or affiliate of the Company or under an employment contract
with the Company or any subsidiary or affiliate of the Company on or after the date specified as the normal </FONT>
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<FONT FACE="Times New Roman" SIZE="2">retirement age in the pension plan or employment contract, if any, under which the Employee is at that time accruing pension benefits for his or her current
service (or, in the absence of a specified normal retirement age, the age at which pension benefits under such plan or contract become payable without reduction for early commencement and without any requirement of a particular period of prior
service). In any case in which (i)&nbsp;the meaning of &#147;Normal Retirement&#148; is uncertain under the definition contained in the prior sentence or (ii)&nbsp;a termination of employment at or after age 65 would not otherwise constitute
&#147;Normal Retirement,&#148; an Employee&#146;s termination of employment shall be treated as a &#147;Normal Retirement&#148; under such circumstances as the Committee, in its sole discretion, deems equivalent to retirement. Generally, for
purposes of this Agreement, (x)&nbsp;a &#147;subsidiary&#148; includes only any company in which the Company, directly or indirectly, has a beneficial ownership interest of greater than 50 percent and (y)&nbsp;an &#147;affiliate&#148; includes only
any company that (A)&nbsp;has a beneficial ownership interest, directly or indirectly, in the Company of greater than 50 percent or (B)&nbsp;is under common control with the Company through a parent company that, directly or indirectly, has a
beneficial ownership interest of greater than 50 percent in both the Company and the affiliate. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">IN WITNESS WHEREOF, this Restricted Stock
Agreement has been duly executed as of April&nbsp;23, 2008. </FONT></P> <P STYLE="font-size:12px;margin-top:0px;margin-bottom:0px">&nbsp;</P><DIV ALIGN="right">
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<TD VALIGN="top" COLSPAN="3"><FONT FACE="Times New Roman" SIZE="2">ALTRIA GROUP, INC.</FONT></TD></TR>
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<TD VALIGN="top" STYLE="BORDER-BOTTOM:1px solid #000000"><FONT FACE="Times New Roman" SIZE="2">/s/&nbsp;&nbsp;&nbsp;&nbsp;Sean X. McKessy&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT></TD></TR>
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<TD VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">By:</FONT></TD>
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<TD VALIGN="bottom"> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT FACE="Times New Roman" SIZE="2">Sean X. McKessy</FONT></P> <P STYLE="margin-top:0px;margin-bottom:1px"><FONT FACE="Times New Roman" SIZE="2">Corporate
Secretary</FONT></P></TD></TR>
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 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">3 </FONT></P>

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