VALUEVISION MEDIA INC
EX-10.1
<DOCUMENT>
<TYPE>EX-10.1
<SEQUENCE>2
<FILENAME>exhibit1.htm
<DESCRIPTION>EX-10.1
<TEXT>
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 3.2//EN">
<HTML>
<HEAD>
<TITLE> EX-10.1 </TITLE>
</HEAD>
<BODY TEXT="#000000" BGCOLOR="#FFFFFF" ALINK="#0000FF" HLINK="#FF0000" VLINK="#800080">

<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="right" style="font-size: 10pt"><FONT style="font-size: 12pt"><B>EXHIBIT 10.1</B></FONT>



<P align="center" style="font-size: 12pt"><B>VALUEVISION MEDIA, INC.</B>



<P align="center" style="font-size: 12pt"><B>2004 OMNIBUS STOCK PLAN</B>



<P align="center" style="font-size: 12pt"><FONT style="font-variant: SMALL-CAPS"><U><B>Incentive Stock Option Agreement</B></FONT></U>


<DIV align="center">
<TABLE style="font-size: 12pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="25%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="9%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="10%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="9%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="10%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="9%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="10%">&nbsp;</TD>
</TR>
<TR style="font-size: 12pt" valign="bottom">
    <TD nowrap align="left" colspan="15" style="border-bottom: 1px solid #000000">Full Name of Optionee:</TD>
</TR>
<TR style="font-size: 12pt" valign="bottom">
    <TD nowrap align="left" colspan="7">No. of Shares Covered:</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="7">Date of Grant:</TD>
</TR>
<TR style="font-size: 12pt" valign="bottom">
    <TD nowrap align="left" colspan="7" style="border-bottom: 1px solid #000000">Exercise Price Per Share:</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="7" style="border-bottom: 1px solid #000000">Expiration Date:</TD>
</TR>
<TR style="font-size: 12pt" valign="bottom">
    <TD nowrap align="left" colspan="3" style="border-bottom: 1px solid #000000">Exercise Schedule:</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="7">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3">&nbsp;</TD>
</TR>
<TR style="font-size: 12pt" valign="bottom">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="7">No. of Shares As to</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3">&nbsp;</TD>
</TR>
<TR style="font-size: 12pt" valign="bottom">
    <TD nowrap align="left" colspan="3">Initial Vesting</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="7">Which Option Becomes</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3">Expiration</TD>
</TR>
<TR style="font-size: 12pt" valign="bottom">
    <TD nowrap align="left" colspan="3" style="border-bottom: 1px solid #000000">Date</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="7" style="border-bottom: 1px solid #000000">Exercisable as of Such Date</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3" style="border-bottom: 1px solid #000000">Date</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<!-- End Table Body -->
</TABLE>
</DIV>



<P align="left" style="font-size: 12pt">This is an INCENTIVE STOCK OPTION AGREEMENT (&#147;<B>Agreement</B>&#148;) between ValueVision Media, Inc., a
Minnesota corporation (the &#147;<B>Company</B>&#148;), and the Optionee identified above (the &#147;<B>Optionee</B>&#148;) effective
as of the date of grant specified above.


<P align="center" style="font-size: 12pt"><FONT style="font-variant: SMALL-CAPS"><U><B>Recitals</B></FONT></U>



<P align="left" style="margin-right:4%; font-size: 12pt; text-indent: 4%">A. The Company maintains the ValueVision Media, Inc. 2004 Omnibus Stock Plan (the
&#147;<B>Plan</B>&#148;).


<P align="left" style="font-size: 12pt; text-indent: 4%">B.&nbsp;The Company has appointed a committee (the &#147;<B>Committee</B>&#148;) with the authority to determine the
awards to be granted under the Plan, and the Board has maintained the Authority to exercise the
powers and duties of the Committees at their discretion.


<P align="left" style="font-size: 12pt; text-indent: 4%">C.&nbsp;The Committee or its designee has determined that the Optionee is eligible to receive an
award under the Plan in the form of a Stock Option (the &#147;<B>Option</B>&#148;) and has set the terms and
conditions thereof.


<P align="left" style="font-size: 12pt; text-indent: 4%">This Option is issued to the Optionee under the terms and conditions set by the Committee as
follows.


<P align="center" style="font-size: 12pt"><FONT style="font-variant: SMALL-CAPS"><U><B>Terms and Conditions</B></FONT><sup></U><B>*</B></sup>



<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">1.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Grant.</B></U> The Optionee is granted this Option to purchase the number of Shares
specified at the beginning of this Agreement on the terms and conditions set forth herein.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">2.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Exercise Price</B></U>. The price to the Optionee of each Share subject to this Option shall
be the Exercise Price specified on the first page of this Agreement.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">3.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Incentive Stock Option</B></U>. This Option, to the extent permissible, is intended to be an
&#147;incentive stock option&#148; within the meaning of Section&nbsp;422 of the Internal Revenue Code of
1986, as amended (the &#147;<B>Code</B>&#148;) or any successor provision.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">4.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Exercise Schedule</B></U>. Except as provided in Section&nbsp;8, this Option may be exercised in
accordance with the Exercise Schedule set forth on the first page of this Agreement. The
Exercise Schedule is cumulative &#150; that is, if this Option has not expired prior thereto, the
Optionee may at any time purchase all or any portion of the Shares then available under the
Exercise Schedule to the extent not previously purchased.</TD>
</TR>

</TABLE>



<P align="left" style="margin-left:4%; font-size: 12pt">To the extent the total Fair Market Value (determined as of the date of grant of an Option)
of Shares with respect to which this Option and any other incentive stock options granted by
the Company or its Affiliates shall become exercisable for the first time during any
calendar year will exceed $100,000, such excess options will be treated as Non-Statutory
Stock Options. This $100,000 limit shall be applied by taking such incentive stock options
into account in the order in which they are granted.



<P align="left" style="margin-left:4%; font-size: 12pt">This Option may be exercised in full (notwithstanding the Exercise Schedule) under the
circumstances described in Section&nbsp;8 of this Agreement if it has not expired prior thereto.


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">5.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Expiration</B></U>. The right to exercise this Option with respect to the shares covered
hereunder shall expire at 4:00 p.m. Central Time on the earliest of:</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="8%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">(a)</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>The expiration date specified at the beginning of this Agreement for the
applicable portion of covered shares (which date shall not be later than five (5)&nbsp;years
after each respective vesting date for the applicable portion of the covered shares);</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="8%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">(b)</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>The last day of the period as of or following the termination of Optionee as an
employee of the Company or an Affiliate, during which this Option can be exercised (as
specified in Section&nbsp;7 hereof); or</TD>
</TR>

</TABLE>



<P align="left" style="margin-left:4%; font-size: 12pt">(c)&nbsp;The date (if any) fixed for cancellation pursuant to Section&nbsp;8 of this Agreement.



<P align="left" style="margin-left:4%; font-size: 12pt">In no event may anyone exercise this Option, in whole or in part, after it has expired,
notwithstanding any other provision of this Agreement.


<P align="left" style="font-size: 12pt">6.&nbsp;<U><B>Procedure to Exercise Option.</B></U>



<P align="left" style="margin-left:4%; font-size: 12pt"><I>Notice of Exercise</I>. Subject to the terms and conditions of this Agreement, this Option may
be exercised by delivering advance written notice of exercise to the Company at its
headquarters in the form attached to this Agreement or a similar form containing
substantially the same information and addressed or delivered to an authorized Company
representative. The notice shall state the number of Shares to be purchased, and shall be
signed by the person exercising this Option. If the person exercising this Option is not
the Optionee, he or she also must submit appropriate proof of his or her right to exercise
this Option.



<P align="left" style="margin-left:4%; font-size: 12pt"><I>Tender of Payment</I>. Any notice of exercise hereunder shall be accompanied by payment (by
cash, check, bank draft or money order payable to the Company) of the full purchase price of
the Shares being purchased; to the extent permitted by law, an Optionee may also
simultaneously exercise an Option and sell the Shares thereby acquired pursuant to a
brokerage or similar relationship so long as the cash proceeds from the sale are used
promptly as payment of the purchase price of those Shares and the Company has received
adequate assurances thereof. Notwithstanding the foregoing, the Optionee will not be
permitted to pay any portion of the purchase price with Shares if, in the opinion of the
Committee, payment in such a manner could have an adverse financial accounting consequence
for the Company.



<P align="left" style="margin-left:4%; font-size: 12pt"><I>Delivery of Certificates</I>. As soon as practicable after the Company receives a properly
executed notice and the purchase price provided for above, it shall deliver to the person
exercising the Option, in the name of such person, a certificate or certificates
representing the Shares being purchased. The Company shall pay any original issue or
transfer taxes with respect to the issue or transfer of the Shares and all fees and expenses
incurred by it in connection therewith. All Shares so issued shall be fully paid and
nonassessable. Notwithstanding anything to the contrary in this Agreement, the Company
shall not be required to issue or deliver any Shares prior to the completion of such
registration or other qualification of such Shares under any law, rule or regulation as the
Company shall determine to be necessary or desirable.


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">7.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Vesting Requirement</B></U>. This Option may be exercised only while the Optionee remains
employed with the Company or an Affiliate or is serving as a consultant of the Company or an
Affiliate, and only if the Optionee has been continuously in one or more such relationships
with the Company or an Affiliate, as the case may be; <I>provided that:</I></TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="8%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">(a)</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>The Optionee may exercise this Option during the ninety (90)&nbsp;day period
following termination of his or her employment with the Company or an Affiliate, but
only to the extent that it was exercisable immediately prior to such termination (<I>i.e.</I>
the Optionee shall not progress on the exercise schedule) and only if the Optionee&#146;s
employment was not terminated for Cause (as hereinafter defined).</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="8%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">(b)</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>If the Optionee becomes totally and permanently disabled (within the meaning of
Code section 22(e)(3)) while employed by the Company or an Affiliate, he or she may
exercise this Option during the one-year period following his or her termination of
employment.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="8%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">(c)</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>If the Optionee dies while employed by the Company or an Affiliate, the
Optionee&#146;s Successor may exercise this Option during the one-year period following the
date the Optionee dies.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="8%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">(d)</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Subject to Section&nbsp;8, if the Optionee ceases to be employed by the Company or
an Affiliate after a declaration made pursuant to Section&nbsp;8 of this Agreement, he or
she may exercise the Option at any time permitted by such declaration.</TD>
</TR>

</TABLE>



<P align="left" style="margin-left:4%; font-size: 12pt">Notwithstanding the above, this Option may not be exercised after it has expired.


<P align="left" style="font-size: 12pt">8.&nbsp;<U><B>Acceleration of Option.</B></U>



<P align="left" style="margin-left:4%; font-size: 12pt"><I>Disability. </I>This Option may be exercised in full (notwithstanding the Exercise Schedule) if
the Optionee becomes totally and permanently disabled (as defined in Code section 22(e)(3))
while employed with the Company or an Affiliate.



<P align="left" style="margin-left:4%; font-size: 12pt"><I>Death. </I>This Option may be exercised in full (notwithstanding the Exercise Schedule) if the
Optionee dies while employed with the Company or an Affiliate.



<P align="left" style="margin-left:4%; font-size: 12pt"><I>Fundamental Change. </I>At least 10&nbsp;days prior to a Fundamental Change, the Committee may, but
shall not be obligated to declare, and provide written notice to the Optionee of the
declaration, that this Option shall be canceled at the time of, or immediately prior to the
occurrence of, the Fundamental Change (unless it is exercised prior to the Fundamental
Change) in exchange for payment to the Optionee, within ten days after the Fundamental
Change, of cash equal to the amount, for each Share covered by the canceled Option, by which
the event proceeds per share (as defined below) exceeds the exercise price per Share covered
by this Option. This Option may be exercised in full (notwithstanding the Exercise
Schedule) at any time at the discretion of the Optionee following such declaration by the
Committee or, if no such declaration is made by the Committee, at any time after formal
notification of the proposed Fundamental Change has been given to the Company&#146;s
shareholders, and in any event prior to the time of cancellation of this Option. This
Option, to the extent it has not been exercised prior to the Fundamental Change, shall be
canceled at the time of, or immediately prior to, the Fundamental Change, as provided in the
declaration, and this Agreement shall terminate at the time of such cancellation, subject to
the payment obligations of the Company provided in this paragraph.



<P align="left" style="margin-left:4%; font-size: 12pt">In the case of a Fundamental Change that consists of the merger or consolidation of the
Company with or into any other corporation or statutory share exchange, the Committee, in
lieu of the declaration above, may make appropriate provision for the protection of this
Option by the substitution, in lieu of this Option, of an option to purchase appropriate
voting common stock or appropriate voting common stock of the corporation surviving any such
merger or consolidation or, if appropriate, the parent corporation of the Company or such
surviving corporation.



<P align="left" style="margin-left:4%; font-size: 12pt">For purposes of the preceding paragraphs, the &#147;event proceeds per share&#148; is the cash plus
the value (as determined by the Committee) of the non-cash consideration to be received per
Share by the shareholders of the Company upon the occurrence of the Fundamental Change.



<P align="left" style="margin-left:4%; font-size: 12pt">This Option shall not be accelerated and shall remain subject to the Exercise Schedule upon
the occurrence of an Event, unless the Committee determines in its sole discretion that this
Option shall be accelerated under such circumstances.


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">9.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Limitation on Transfer</B></U>. While the Optionee is alive, only the Optionee or the
Optionee&#146;s guardian or legal representative may exercise this Option. This Option may not be
assigned or transferred other than by will or the laws of descent and distribution, and shall
not be subject to pledge, hypothecation, execution, attachment or similar process. Any
attempt to assign, transfer, pledge, hypothecate or otherwise dispose of this Option contrary
to the provisions hereof, and the levy of any attachment or similar process upon this Option,
shall be null and void.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">10.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>No Shareholder Rights Before Exercise.</B></U> No person shall have any of the rights of a
shareholder of the Company with respect to any Share subject to this Option until the Share
actually is issued to the Optionee upon exercise of this Option.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">11.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Discretionary Adjustment</B></U>. The Committee will make appropriate adjustments in the
number of Shares subject to this Option and in the purchase price per Share to give effect to
any adjustments made in the number and type of outstanding Shares through a Fundamental
Change, recapitalization, reclassification, stock combination, stock dividend, stock split or
other relevant change; <I>provided that</I>, fractional Shares shall be rounded to the nearest whole
Share.</TD>
</TR>

</TABLE>


<P align="left" style="font-size: 12pt">12.&nbsp;<U><B>Tax Withholding</B></U><B>.</B>



<P align="left" style="margin-left:4%; font-size: 12pt"><I>General Rule</I>. The Company or an Affiliate may require, upon the exercise of this Option,
the person exercising this Option shall, upon exercise and demand by the Company or
Affiliate, promptly pay in cash such amount as is necessary to satisfy any required
withholding taxes prior to receipt of such Shares; <I>provided that</I>, in lieu of all or any part
of such cash payment, the Committee may, in its sole discretion, allow the person exercising
this Option to cover all or any part of the required withholdings, through a reduction of
the number of Shares delivered or through a subsequent return to the Company of Shares
delivered, in each case valued in the same manner as used in computing the withholding taxes
under applicable laws.



<P align="left" style="margin-left:4%; font-size: 12pt"><I>Committee Approval; Revocation. </I>The Committee may approve an election under this section to
reduce the number of Shares delivered in advance, but the approval is subject to revocation
by the Committee at any time. Once the person exercising this Option makes such an
election, he or she may not revoke it.



<P align="left" style="margin-left:4%; font-size: 12pt"><I>Exception. </I>Notwithstanding the foregoing, the Optionee who tenders previously owned Shares
to the Company in payment of the purchase price of Shares in connection with an option
exercise may also tender previously owned Shares to the Company in satisfaction of any tax
withholding obligations in connection with such option exercise without regard to the
specified time periods set forth above for insiders. If the Company or an Affiliate is
required to withhold any taxes, upon the exercise of this Option, the person exercising this
Option shall, upon exercise and demand by the Company or Affiliate, promptly pay in cash
such amount as is necessary to satisfy such requirement.


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">13.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Forfeitures.</B></U> The Company, by action of the Committee, will have the right and option
(the &#147;<B>Termination Right</B>&#148;) to terminate this Option prior to exercise, if the Committee
determines that the Optionee (i)&nbsp;has engaged in competition with the Company or its Affiliates
during the term of the Optionee&#146;s employment with the Company or its Affiliates or within six
months after the termination of such employment (the &#147;<B>Applicable Period</B>&#148;) that the Committee
concludes is detrimental to the Company or its Affiliates, (ii)&nbsp;has made an unauthorized
disclosure of material non-public or confidential information of the Company or any of its
Affiliates during the Applicable period, (iii)&nbsp;has committed a material violation of any
applicable written policies of the Company or any of its Affiliates during the Applicable
Period or any provision of a written employment agreement between Optionee and the Company or
any of it Affiliates, (iv)&nbsp;has engaged in conduct reflecting dishonesty or disloyalty to the
Company or any of its Affiliates during the Applicable Period; or (v)&nbsp;the Optionee&#146;s
employment with the Company (or an Affiliate of the Company) was terminated for Cause.</TD>
</TR>

</TABLE>



<P align="left" style="margin-left:4%; font-size: 12pt">The decision to exercise the Company&#146;s Termination Right will be based solely on the
judgment of the Committee, in its sole and complete discretion, given the facts and
circumstances of each particular case. Such Termination Right may be exercised by the
Committee within 90&nbsp;days after the Committee&#146;s discovery of an occurrence that entitles it
to exercise its Termination Right (but in no event later than 6&nbsp;months after the Optionee&#146;s
termination of employment with the Company or its Affiliates). Such Termination Right will
be deemed to be exercised effective immediately upon the Company&#146;s mailing written notice of
such exercise postage prepaid, addressed to the Optionee at the Optionee&#146;s most recent home
address as shown on the personnel records of the Company. The Termination Right of the
Company may not be exercised on or after the occurrence of any Event.


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">14.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Certain Definitions</B></U>. (A)&nbsp;In the case where Optionee does not have a written
employment, salary continuation or similar agreement with the Company or any of its
Affiliates, for purposes of this Agreement the term &#147;Cause&#148; shall mean a termination of
employment of the Optionee due to (i)&nbsp;the inability or failure of the Optionee to adequately
perform the material duties of his or her position, (ii)&nbsp;a material act or acts of fraud which
result in or are intended to result in Optionee&#146;s personal enrichment at the direct expense of
the Company, including without limitation, theft or embezzlement from the Company or any of
its Affiliates, (iii)&nbsp;material violation by Optionee of any written policy, regulation or
practice of the Company or any of its Affiliates, (iv)&nbsp;conviction of Optionee of a felony, or
(v)&nbsp;material breach by Optionee of any obligations of Optionee as an officer or employee of
the Company or any of its Affiliates, and (B)&nbsp;in the case where Optionee has a written
employment, salary continuation or similar agreement with the Company or any of its
Affiliates, which agreement contains a definition of Cause, then for purposes of this
Agreement the term &#147;Cause&#148; shall have the meaning ascribed to such term in such other
agreement.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">15.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Interpretation of This Agreement</B></U>. All decisions and interpretations made by the
Committee with regard to any question arising hereunder or under the Plan will be binding and
conclusive upon the Company and the Optionee. If there is any inconsistency between the
provisions of this Agreement and the Plan, the provisions of the Plan shall govern.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">16.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Discontinuance of Employment</B></U>. This Agreement shall not give the Optionee a right to
continued employment with the Company or any Affiliate, and the Company or Affiliate employing
the Optionee may terminate his or her employment and otherwise deal with the Optionee without
regard to the effect it may have upon him or her under this Agreement.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">17.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Obligation to Reserve Sufficient Shares</B></U>. The Company shall at all times during the
term of this Option reserve and keep available a sufficient number of Shares to satisfy this
Agreement.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">18.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Binding Effect</B></U>. This Agreement shall be binding in all respects on the heirs,
representatives, successors and assigns of the Optionee.</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="4%" style="background: transparent">&nbsp;</TD>
    <TD width="1%" nowrap align="right">19.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD><U><B>Choice of Law.</B></U> This Agreement is entered into under the laws of the State of
Minnesota and shall be construed and interpreted thereunder (without regard to its conflict of
law principles).</TD>
</TR>

</TABLE>


<P align="left" style="font-size: 12pt; text-indent: 4%">IN WITNESS WHEREOF, the Optionee and the Company have executed this Agreement effective as of
the <U> </U> day of <U> </U>, 200_.

<DIV align="center">
<TABLE style="font-size: 12pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="62%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="33%">&nbsp;</TD>
</TR>
<TR style="font-size: 12pt" valign="bottom">
    <TD nowrap align="left" style="border-bottom: 1px solid #000000"><B>VALUEVISION MEDIA, INC.</B></TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" style="border-bottom: 1px solid #000000"><B>OPTIONEE</B></TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">By:
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top"><BR></TD>
</TR>

<TR style="font-size: 1px">
    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top" style="border-top: 1px solid #000000">&nbsp;</TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Name:
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Name:<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U></TD>
</TR>

<TR style="font-size: 1px">
    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top"><BR></TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Its:
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top"><BR></TD>
</TR>
<TR style="font-size: 1px">
    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top"><BR></TD>
</TR>

<!-- End Table Body -->
</TABLE>
</DIV>



<P align="center" style="font-size: 10pt; display: none">1
<!-- PAGEBREAK -->


<P align="center" style="font-size: 12pt">Date:________________



<P align="left" style="font-size: 12pt">VALUEVISION MEDIA, INC.
<BR>
6740 Shady Oak Road
<BR>
Eden Prairie, Minnesota 55344


<P align="left" style="font-size: 12pt">Attention: Secretary


<P align="left" style="font-size: 12pt">Ladies and Gentlemen:


<P align="left" style="font-size: 12pt; text-indent: 4%">I hereby exercise the following option (the &#147;<I>Option</I>&#148;) granted to me under the ValueVision
Media, Inc. 2004 Omnibus Stock Plan (the &#147;<I>Plan</I>&#148;) with respect to the number of shares of Common
Stock (&#147;<I>Shares</I>&#148;) of ValueVision Media, Inc. (the &#147;<I>Company</I>&#148;), indicated below:

<DIV align="center">
<TABLE style="font-size: 12pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="100%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>Name:</B></DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>Date of Grant of Option:</B></DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>Exercise Price Per Share:</B></DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>Number of Shares With Respect to Which the Option is Hereby Exercised:</B></DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>Total Exercise Price:</B></DIV></TD>
</TR>

<!-- End Table Body -->
</TABLE>
</DIV>


<DIV align="center">
<TABLE style="font-size: 12pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="13%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="82%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><FONT style="font-family: Wingdings">&#111;</FONT>
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Enclosed with this letter is cash, a check, bank draft or<BR>
money order payable to the Company in the amount of the<BR>
Total Exercise Price.</TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><FONT style="font-family: Wingdings">&#111;</FONT>
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">I hereby agree to pay the Total Exercise Price within five<BR>
business days of the date hereof and, as stated in the<BR>
attached Broker&#146;s Letter, I have delivered irrevocable<BR>
instructions to <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>to<BR>
promptly deliver to the Company the amount of sale or loan<BR>
proceeds from the Shares to be issued pursuant to this<BR>
exercise necessary to satisfy my obligation hereunder to pay<BR>
the Total Exercise Price.</TD>
</TR>

<!-- End Table Body -->
</TABLE>
</DIV>



<P align="left" style="font-size: 12pt; text-indent: 4%">I agree that I will pay any required withholding taxes in connection with this exercise as
provided in the Plan.


<P align="left" style="font-size: 12pt"><FONT style="font-size: 12pt"></FONT><FONT style="font-size: 10pt"><sup>*</sup> Unless the context indicates otherwise,
capitalized terms that are not defined in this Agreement shall have the meaning
set forth in the Plan as it currently exists or as it is amended in the future.</FONT>


<P align="center" style="font-size: 10pt; display: none">2
<!-- PAGEBREAK -->

<P align="left" style="font-size: 10pt; text-indent: 4%">Please issue a certificate (the &#147;<I>Certificate</I>&#148;) for the number of Shares with respect to which
the Option is being exercised in the name of the person indicated below and deliver the Certificate
to the address indicated below:

<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="92%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px"><B>Name in Which to Issue</B></DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px"><B>Certificate:</B></DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px"><B>Address to Which Certificate</B></DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px"><B>Should be Delivered:</B></DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px"><B>Principal Mailing Address for</B></DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px"><B>Holder of the Certificate (if</B></DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD><DIV style="margin-left:10px; text-indent:-10px"><B>different from above):</B></DIV></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="right">&#151;</TD>
    <TD>&nbsp;</TD>
</TR>

<!-- End Table Body -->
</TABLE>
</DIV>




<P align="left" style="margin-left:27%; font-size: 10pt">Very truly yours,



<P align="left" style="margin-left:27%; font-size: 10pt"><U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>
<BR>
Signature



<P align="left" style="margin-left:27%; font-size: 10pt"><U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>
<BR>
Name, please print



<P align="left" style="margin-left:27%; font-size: 10pt"><U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>
<BR>
Social Security Number


<P align="center" style="font-size: 10pt; display: none">3
<!-- PAGEBREAK -->


<P align="center" style="font-size: 10pt">Date:__________________



<P align="left" style="font-size: 10pt">VALUEVISION MEDIA, INC.
<BR>
6740 Shady Oak Road
<BR>
Eden Prairie, Minnesota 55344


<P align="left" style="font-size: 10pt">Attention: Secretary


<P align="left" style="font-size: 10pt">Ladies and Gentlemen:

<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="100%">&nbsp;</TD>
</TR>
<TR style="font-size: 10pt" valign="bottom">
    <TD nowrap align="left" style="border-bottom: 1px solid #000000"><B>Name of Optionee:</B></TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 10pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>Date of Grant of Option:</B></DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>Exercise Price Per Share:</B></DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>Number of Shares With Respect to Which the Option is to be Exercised:</B></DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>

<TR valign="bottom" style="font-size: 10pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>Total Exercise Price:</B></DIV></TD>
</TR>

<!-- End Table Body -->
</TABLE>
</DIV>



<P align="left" style="font-size: 10pt; text-indent: 4%">The above Optionee has requested that we finance the exercise of the above Option to purchase
shares of common stock, par value $.01 per share, of ValueVision Media, Inc. (the &#147;<I>Company</I>&#148;) and
has given us irrevocable instructions to promptly deliver to the Company the amount of sale or loan
proceeds from such shares to be issued pursuant to such exercise to satisfy the Optionee&#146;s
obligation to pay the Total Exercise Price.



<P align="left" style="margin-left:27%; font-size: 10pt">Very truly yours,



<P align="left" style="margin-left:27%; font-size: 10pt"><U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>
<BR>
Broker Name


<P align="left" style="font-size: 10pt; text-indent: 27%">By<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>



<P align="center" style="font-size: 10pt; display: none">4


</BODY>

</BODY>
</HTML>

</TEXT>
</DOCUMENT>
