FOSSIL INC
EX-10.1
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<p align="right" style="margin:0in 0in .0001pt;text-align:right;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Exhibit 10.1</font></b></p>

<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman">&nbsp;</font></p>

<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">2280 North
Greenville Avenue, Richardson TX 75082</font></b></p>

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  <h2 style="font-weight:normal;margin:0in 0in .0001pt;page-break-after:auto;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Contact:</font></h2>
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  <h2 style="font-weight:normal;margin:0in 0in .0001pt;page-break-after:auto;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Mike Kovar</font></h2>
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  <p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Chief Financial Officer</font></p>
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  <p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Fossil, Inc.</font></p>
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  <p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(972) 699-2229</font></p>
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  <p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Investor Relations:</font></p>
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  <p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Allison Malkin</font></p>
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  <p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Integrated Corporate Relations</font></p>
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  <p align="left" style="font-weight:bold;margin:0in 0in .0001pt;text-align:left;"><b><font size="2" face="Times New Roman" style="font-size:1.0pt;font-weight:normal;">&nbsp;&nbsp;&nbsp; </font></b></p>
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  <p align="left" style="font-weight:bold;margin:0in 0in .0001pt;text-align:left;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:normal;">(203)
  682-8225</font></b></p>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman">&nbsp;</font></p>

<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">HAROLD BROOKS JOINS FOSSIL AS FASHION WATCH
DIVISION PRESIDENT</font></b></p>

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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Richardson, TX. November 1,
2004 &#150; Fossil, Inc. (FOSL - Nasdaq NMS) announced today the addition of Harold
Brooks, who has joined Fossil as President of the Fashion Watch Division, which
includes the FOSSIL and RELIC brands, as well as the licensed watch brands,
DKNY, DIESEL, STARCK, COLUMBIA, and MICHAEL KORS. Mr. Brooks brings over 25
years experience in retail, in both domestic and international markets, most
recently serving as President and CEO of Koret, an apparel division of
Kellwood.</font></p>

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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&#147;We are very pleased to have
Harold as part of our team.&#160; His
background, knowledge and merchandising experience will be a big benefit to
Fossil&#148;, said Kosta Kartsotis, Fossil&#146;s Chief Executive Officer. &#147;We look
forward to his contributions and overall leadership in the development and
growth of the Company&#146;s fashion watch division.&#148;</font></p>

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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Prior to Kellwood, Mr. Brooks&#160; served in
various senior management positions at Famous Barr and Hecht&#146;s, two divisions
of May Department Stores.&#160; At Famous
Barr, Mr. Brooks served as President and Chief Executive Officer. At Hecht&#146;s,
he served in several positions including those of Sr. Vice President, General
Merchandise Manager and Divisional Vice President.</font></p>

<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman">&nbsp;</font></p>

<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Fossil is a design, development,
marketing and distribution company that specializes in
consumer products predicated on fashion and value. The company&#146;s principal
offerings include an extensive line of fashion watches sold under the company&#146;s
proprietary and licensed brands. The company also offers&#160; complementary lines of small leather
goods, belts, handbags, sunglasses, jewelry and apparel. The company&#146;s products
are sold in department stores and specialty retail stores in over 90 countries
around the world, in addition to the company&#146;s e-commerce website at
www.fossil.com. Certain product, press release and SEC filing information
concerning the Company is available at the website.</font></p>

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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">END OF RELEASE</font></p>

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