AVENUE A INC
ADVISORY BOARD AGREEMENT
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 <DIV ALIGN="right"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000"><B>Exhibit 10.2 </B></FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV ALIGN="center"><FONT FACE="Times New Roman"
SIZE="2" COLOR="#000000"><B>ADVISORY BOARD AGREEMENT </B></FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV STYLE="text-indent:4%"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">This Agreement is made by Avenue A, Inc.
(&#147;Company&#148;), a Washington corporation and Jack Sansolo (&#147;Advisor&#148;), and is effective as of May 1, 2002 (&#147;Effective Date&#148;). Company and Advisor agree as follows: </FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV>
<DIV><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000"><B>Section 1.&nbsp;&nbsp;&nbsp;&nbsp;Engagement of Services </B></FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV STYLE="text-indent:4%"><FONT FACE="Times New Roman" SIZE="2"
COLOR="#000000">Company has requested Advisor and Advisor has agreed to act as a member of the Company&#146;s Advisory Board. As such, Advisor shall use reasonable efforts to attend meetings as requested from time-to-time by the Company&#146;s CEO
and to render advice on issues discussed at such meetings. In addition, Advisor will consult on general Company strategy, new business development, potential acquisitions and advise the Company&#146;s CEO and Board of Directors on ad hoc matters
(the &#147;Services&#148;). </FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000"><B>Section 2.&nbsp;&nbsp;&nbsp;&nbsp;Compensation </B></FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV>
<DIV STYLE="text-indent:4%"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">In consideration of the Services, Company will pay Advisor a retainer of $20,000 for the period ending one year from the date of the Effective Date (&#147;the
Term&#148;). This sum shall be compensation for up to ten days of meetings during the Term. The time and place of such meetings will be designated by the Company&#146;s CEO and shall be subject to the availability of Advisor. All services provided
by Advisor in excess of ten days per year shall be compensated at the rate of $2,000 per day or $250 per hour. In addition, Advisor will be reimbursed for his reasonable expenses incurred in rendering the Services. The retainer shall be paid
promptly upon signing of this Agreement. All other amounts will be paid within 30 days of the Company&#146;s receipt of Advisor&#146;s invoice. </FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV><FONT FACE="Times New Roman" SIZE="2"
COLOR="#000000"><B>Section 3.&nbsp;&nbsp;&nbsp;&nbsp;Confidentiality </B></FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV STYLE="text-indent:4%"><FONT FACE="Times New Roman" SIZE="2"
COLOR="#000000"><I></I>3.1<I>&nbsp;&nbsp;&nbsp;&nbsp;Confidential Information.</I>&nbsp;&nbsp;&nbsp;&nbsp;As used in this Agreement, &#147;Confidential Information&#148; means all nonpublic information disclosed by or relating to the Company that is
designated as confidential or that, given the nature of the information or the circumstances surrounding its disclosure, reasonably should be considered as confidential. Confidential Information includes, without limitation, (i) all nonpublic
information relating to Company&#146;s technology, customers, business plans, promotional and marketing activities, finances and other business affairs, and (ii) all third-party information that the Company is obligated to keep confidential.
Confidential Information may be contained in tangible materials, such as drawings, data, specifications, reports and computer programs, or may be in the nature of unwritten knowledge. </FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV
STYLE="text-indent:4%"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">3.2<I>&nbsp;&nbsp;&nbsp;&nbsp;Exclusions.&nbsp;&nbsp;&nbsp;&nbsp;&#147;</I>Confidential Information&#148; does not include any information that (i) is or becomes publicly
available without breach of this Agreement, (ii) can be shown by documentation to have been known to Advisor at the time of its receipt from the Company, (iii) is received from a third party who did not acquire or disclose such information by a
wrongful or tortious act, or (iv) can be shown by documentation to have been independently developed by Advisor without reference to any Confidential Information. </FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV
STYLE="text-indent:4%"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000"><I></I>3.3<I>&nbsp;&nbsp;&nbsp;&nbsp;Use of Confidential Information.</I>&nbsp;&nbsp;&nbsp;&nbsp;Advisor may use Confidential Information only in pursuance of his
relationship with the Company. Except as expressly provided in this Agreement, Advisor will not disclose Confidential Information to anyone without Company&#146;s prior written consent. Advisor will take all reasonable measures to avoid disclosure,
dissemination or unauthorized use of Confidential Information, including, at a minimum, those measures it takes to protect his own confidential information of a similar nature. Advisor will segregate Confidential Information from the confidential
materials of third parties to prevent commingling. </FONT></DIV>

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 <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000"><B>Section 4.&nbsp;&nbsp;&nbsp;&nbsp;Insider Trading </B></FONT></DIV> <DIV><FONT
SIZE="1">&nbsp;</FONT></DIV> <DIV STYLE="text-indent:4%"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">Advisor acknowledges that he has read the Company&#146;s Insider Trading Policy, a copy of which is attached as Exhibit A, and that he
understands his obligations under, and the restrictions imposed upon him by, such Policy. </FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000"><B>Section
5.&nbsp;&nbsp;&nbsp;&nbsp;Independent Contractor </B></FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV STYLE="text-indent:4%"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">Advisor shall be an independent contractor in the
performance of the Services. This Agreement shall not be interpreted as creating an association, joint venture, or partnership relationship between the parties or as imposing any employment, or partnership obligation, or liability on any party.
Advisor shall not be entitled to, and shall not attempt to, create or assume any obligation, express or implied, on behalf of Company. Company shall have no obligation to withhold or pay income tax, workers&#146; compensation, pension, deferred
compensation, welfare, insurance, and other employee taxes on behalf of Advisor. </FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000"><B>Section 6.&nbsp;&nbsp;&nbsp;&nbsp;General Provisions
</B></FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV STYLE="text-indent:4%"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">6.1.<I>&nbsp;&nbsp;&nbsp;&nbsp;Term.</I>&nbsp;&nbsp;&nbsp;&nbsp;This Agreement is effective as of the
Effective Date and will continue for a term of one year, to renew annually automatically, unless terminated by either party with 30 days notice. </FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV STYLE="text-indent:4%"><FONT
FACE="Times New Roman" SIZE="2" COLOR="#000000">6.2<I>&nbsp;&nbsp;&nbsp;&nbsp;Governing Law</I>.&nbsp;&nbsp;&nbsp;&nbsp;The laws of the State of Washington shall govern this Agreement. </FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV
STYLE="text-indent:4%"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">6.3<I>&nbsp;&nbsp;&nbsp;&nbsp;Entire Agreement</I>.&nbsp;&nbsp;&nbsp;&nbsp;This Agreement sets forth the entire understanding and agreement of the parties as to the subject
matter of this Agreement. It may be changed only by written amendment signed by the parties. </FONT></DIV> <DIV><FONT SIZE="1">&nbsp;</FONT></DIV> <DIV>
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<TD VALIGN="top" COLSPAN="3" WIDTH="42%"> <DIV STYLE="margin-left:2%; text-indent:-2%"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">A<SMALL>VENUE</SMALL> A, I<SMALL>NC</SMALL>.</FONT></DIV> </TD>
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<TD VALIGN="top" COLSPAN="3" WIDTH="42%"> <DIV STYLE="margin-left:2%; text-indent:-2%"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">J<SMALL>ACK</SMALL> S<SMALL>ANSOLO</SMALL></FONT></DIV> </TD> </TR>
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<TD VALIGN="top" WIDTH="2%"> <DIV><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">By:</FONT></DIV> </TD>
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<TD VALIGN="top" ALIGN="center" WIDTH="42%"> <DIV ALIGN="center"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">/s/&nbsp;&nbsp;&nbsp;&nbsp;B<SMALL>RIAN</SMALL>
M<SMALL>C</SMALL>A<SMALL>NDREWS&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</SMALL></FONT></DIV> <HR SIZE="1" NOSHADE COLOR="#000000" ALIGN="left"></TD>
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<TD VALIGN="top" WIDTH="7%"> <DIV><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">Signature:</FONT></DIV> </TD>
<TD VALIGN="bottom" WIDTH="3%"><FONT FACE="Times New Roman" SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top" ALIGN="center" WIDTH="42%"> <DIV ALIGN="center"><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">/s/&nbsp;&nbsp;&nbsp;&nbsp;J<SMALL>ACK</SMALL> S<SMALL>ANSOLO&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</SMALL></FONT></DIV>
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