HASBRO INC
EXHIBIT 10(J)
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<P ALIGN="RIGHT"><FONT SIZE=2><B>Exhibit&nbsp;10 (j)  </B></FONT></P>

<P ALIGN="CENTER"><FONT SIZE=2><A
NAME="ki1522_amendment_to_agreement_of_strategic_relationship"> </A>
<A NAME="toc_ki1522_1"> </A></FONT> <FONT SIZE=2><B>AMENDMENT TO AGREEMENT OF STRATEGIC RELATIONSHIP    <BR>  </B></FONT></P>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;This Amendment to Agreement of Strategic (the "Amendment") is made and entered into as of January&nbsp;30th, 2003, by and between Lucasfilm&nbsp;Ltd., a
California corporation ("Lucasfilm"), on the one hand, located at P.O.&nbsp;Box 2009, San Rafael, CA 94912 and Hasbro,&nbsp;Inc., a Rhode Island corporation, located at 1027 Newport Ave.,
Pawtucket, R.I. 02862-1059 ("Hasbro"), on the other hand. </FONT></P>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Reference
is made to that certain Agreement of Strategic Relationship between Lucasfilm and Hasbro dated as of October&nbsp;14, 1997, as heretofore amended ("Agreement"), pursuant to
which Agreement Lucasfilm granted to Hasbro certain rights of first refusal and first negotiation. Capitalized terms not otherwise defined herein shall have the same meaning as set forth in the
Agreement. </FONT></P>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;NOW
THEREFORE, for good and valuable consideration, the receipt and sufficiency of which are acknowledged, the parties hereby agree to further amend the Agreement as follows: </FONT></P>


<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Paragraph&nbsp;2.1
(Term) shall be deleted in its entirety and replaced with the following: </FONT></P>

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<P><FONT SIZE=2>"2.1
Term. The term of Hasbro's rights pursuant to this agreement with respect to the First Negotiation Right and First Refusal Right (the `Term') shall consist of the time period commencing as of the
date hereof and ending on December&nbsp;31, 2017." </FONT></P>

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<P><FONT SIZE=2>Except
as expressly modified herein, the Agreement shall remain in full force and effect and is reaffirmed by the parties. </FONT></P>

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<TD COLSPAN=2><FONT SIZE=2>LUCASFILM&nbsp;LTD. ("Lucasfilm"),<BR>
a California corporation</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD COLSPAN=2><FONT SIZE=2>HASBRO,&nbsp;INC. ("Hasbro"),<BR>
a Rhode Island corporation</FONT></TD>
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By:</FONT></TD>
<TD WIDTH="43%"><FONT SIZE=2><BR>
/s/ GORDON RADLEY</FONT><HR NOSHADE></TD>
<TD WIDTH="3%"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="6%"><FONT SIZE=2><BR>
By:</FONT></TD>
<TD WIDTH="43%"><FONT SIZE=2><BR>
/s/ DAVID D.R. HARGREAVES</FONT><HR NOSHADE></TD>
</TR>
<TR VALIGN="TOP">
<TD WIDTH="6%"><FONT SIZE=2>Title:</FONT></TD>
<TD WIDTH="43%"><FONT SIZE=2>President</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="6%"><FONT SIZE=2>Title:</FONT></TD>
<TD WIDTH="43%"><FONT SIZE=2>Senior Vice President and Chief Financial Officer</FONT></TD>
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