CLOROX CO /DE/
EXH. 10(XIII):   EIC PLAN
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<DESCRIPTION>EXH. 10(XIII):   EIC PLAN
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<p align="left"><u>EXHIBIT 10(xiii)</u></p>

<p align="right"><b></b></p>

<p>THE CLOROX COMPANY</p>

<p align="center"><b>EXECUTIVE INCENTIVE COMPENSATION PLAN</b></p>

<p align="center">Amended and Restated Effective</p>

<p align="center">as of July 20, 2004</p>

<p></p>

<p>PURPOSE</p>

<p></p>

<p>The purpose of The Clorox Company Executive Incentive
Compensation</p>

<p>&nbsp; Plan (the &ldquo;Plan&rsquo;) is to provide an incentive
for executives who are</p>

<p>members of the Clorox Leadership Committee
(&ldquo;Executives&rdquo;) and to</p>

<p>recognize and reward those Executives.&nbsp; The Company&rsquo;s
Executives are</p>

<p>eligible to earn short-term incentive awards under this Plan and
under</p>

<p>the Company&rsquo;s Annual Incentive Plan.</p>

<p></p>

<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2.&nbsp; DEFINITIONS</p>

<p></p>

<p>
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
The following terms will have the following meaning for purposes of
the Plan:</p>

<p></p>

<p>
(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Award&rdquo; means a bonus paid in cash, Stock and/or
restricted Stock.</p>

<p></p>

<p>
(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Board&rdquo; means the Board of Directors of the
Company.</p>

<p></p>

<p>
(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Code&rdquo; means the Internal Revenue Code of 1986, as
amended.</p>

<p></p>

<p>
(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Committee&rdquo; means the Management Development and</p>

<p>Compensation Committee of the Board, or such other Committee</p>

<p>designated by the Board to administer the Plan provided that the
Committee</p>

<p>shall consist of two or more persons, each of whom is an
&ldquo;outside director&rdquo;</p>

<p>within the meaning of Section 162(m) of the Code.</p>

<p></p>

<p>
(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Company&rdquo; means The Clorox Company.</p>

<p></p>

<p>
(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Participant&rdquo; means an Executive of the Company or a
Subsidiary</p>

<p>selected by the Committee to participate in the Plan.</p>

<p></p>

<p>
(g)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Performance Criteria&rdquo; means the following measures of
performance:</p>

<p>total shareholder return, Stock price, economic value added,
profit</p>

<p>margin (gross or net), asset turnover, sales growth, asset
growth, return</p>

<p>on investment, earnings per share, return on equity, return on
assets,</p>

<p>return on capital, operating cash flow, cost of capital, net
income,</p>

<p>market share, working capital, customer satisfaction, and
employee satisfaction.</p>

<p></p>

<p>A Performance Criterion may be applied by the Committee as a
measure</p>

<p>of the performance of any, all or any combination of the
following:</p>

<p>the Company, a Subsidiary, a division, group or other unit of
the</p>

<p>Company or a Subsidiary, or a particular product category or
categories</p>

<p>of the Company or a Subsidiary.&nbsp;</p>

<p></p>

<p>
(h)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Performance Goal(s)&rdquo; means the goal or goals
established for a</p>

<p>Participant by the Committee in accordance with Section
4(a).</p>

<p></p>

<p>
(i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Retirement&rdquo; means termination of employment with the
Company, other</p>

<p>than by reason of death or disability, (1) at age 65, (2) at
least age 55 with</p>

<p>at least ten years of vesting service under The Clorox Company
Pension</p>

<p>Plan or (3) with at least 20 years of vesting service under The
Clorox</p>

<p>Company Pension Plan.</p>

<p></p>

<p>
(j)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Stock&rdquo; means common stock of the Company.</p>

<p></p>

<p>
(k)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Subsidiary&rdquo; means any corporation in which the
Company, directly</p>

<p>or indirectly, controls 50 percent or more of the total combined
voting</p>

<p>power of all classes of stock.</p>

<p></p>

<p>
(l)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&ldquo;Target Award&rdquo; means the amount of the target award
established for</p>

<p>each Participant by the Committee in accordance with Section
4(a).</p>

<p></p>

<p>TERM</p>

<p></p>

<p>The Plan shall be effective as of July 1, 1996 and shall
continue until</p>

<p>June 30, 2006, subject to stockholder&rsquo;s approval unless
reapproved by the Company&rsquo;s stockholders or unless amended or
terminated pursuant to Section 9 hereof.</p>

<p></p>

<p>4)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; AWARDS</p>

<p></p>

<p>(a)
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Within 90 days after the beginning of each fiscal year of the</p>

<p>Company (a &rdquo;year&rdquo;), the Committee will select
Participants for the</p>

<p>year and establish in writing (i) an objective Performance Goal
or</p>

<p>Goals for each Participant for that year based on one or more of
the</p>

<p>Performance Criteria, (ii) the specific Award amounts that will
be</p>

<p>paid to each Participant if his or her Performance Goal or
Goals</p>

<p>are achieved (the &ldquo;Target Award&rdquo;) and (iii) the
method by which</p>

<p>such amounts will be calculated.&nbsp; The Committee may specify
as</p>

<p>to each Target Award the form of payment of the Award (cash,</p>

<p>Stock, restricted Stock, and/or other property), provided that
if restricted</p>

<p>Stock is offered as an incentive to Participants to take some or
all</p>

<p>of their Award in Stock the amount of the restricted Stock shall
be</p>

<p>specified and the Target Award, including such restricted
Stock,</p>

<p>shall not exceed the maximum Award permitted under Section
4(b).&nbsp;</p>

<p>The Target Award may provide for payment of all or part of
the</p>

<p>Target Award in the case of retirement, death, disability or
change</p>

<p>of ownership of control of the Company or a Subsidiary
during</p>

<p>the year.</p>

<p></p>

<p>(b)
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
The maximum Award that may be paid to any Participant under the
Plan</p>

<p>for any year will be $4 million.</p>

<p></p>

<p>(c)
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
The Committee may reduce or eliminate, but may not increase,
any</p>

<p>Award calculated under the methodology established in
accordance</p>

<p>with paragraph (a) in order to reflect additional
considerations</p>

<p>relating to performance.</p>

<p></p>

<p>(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; As soon as practicable
following each year while the Plan is in</p>

<p>effect, the Committee shall determine and certify, for each</p>

<p>Participant, the extent to which the Performance Goal or
Goals</p>

<p>have been met and the amount of the Award, if any, to be
made.&nbsp;</p>

<p>Awards will be paid to the Participants following such</p>

<p>certification by the Committee and no later than ninety (90)</p>

<p>days following the close of the year with respect to which the
Awards are made.</p>

<p></p>

<p>(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The Company shall withhold
from the payment of any Award</p>

<p>hereunder any amount required to be withheld for taxes.</p>

<p></p>

<p>TERMINATION OF EMPLOYMENT</p>

<p></p>

<p>Except as may be specifically provided in an Award pursuant
to</p>

<p>Section 4(a), a Participant shall have no right to an Award
under the</p>

<p>Plan for any year in which the Participant is not actively
employed by</p>

<p>the Company or its Subsidiaries on June 30 of such year.&nbsp;
In</p>

<p>establishing Target Awards, the Committee may also provide that
in the</p>

<p>event a Participant is not employed by the Company or its
Subsidiaries</p>

<p>on the date on which the Award is paid, the Participant may
forfeit his</p>

<p>or her right to the Award paid under the Plan.</p>

<p></p>

<p>6)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ADMINISTRATION</p>

<p></p>

<p>The Plan will be administered by the Committee.&nbsp; The
Committee will</p>

<p>have the authority to interpret the Plan, to prescribe rules
relating to</p>

<p>the Plan and to make all determinations necessary or advisable
in</p>

<p>administering the Plan.&nbsp; Decisions of the Committee with
respect</p>

<p>to the Plan will be final and conclusive.</p>

<p></p>

<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 7)&nbsp;&nbsp; UNFUNDED PLAN</p>

<p></p>

<p>Awards under the Plan will be paid from the general assets of
the</p>

<p>Company, and the rights of Participants under the Plan will</p>

<p>be only those of general unsecured creditors of the Company.</p>

<p></p>

<p>8)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; CODE SECTION 162(M)</p>

<p></p>

<p>It is the intent of the Company that all Awards under the
Plan</p>

<p>qualify as performance-based compensation for purposes of</p>

<p>Code Section 162(m)(C) so that the Company&rsquo;s tax
deduction</p>

<p>for such Awards is not disallowed in whole or in part under
Code</p>

<p>Section 162(m).&nbsp; The Plan is to be applied and interpreted
accordingly.</p>

<p></p>

<p>9)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; AMENDMENT OR TERMINATION OF THE
PLAN</p>

<p></p>

<p>The Committee may from time to time suspend, revise, amend
or</p>

<p>terminate the Plan; PROVIDED, that any such amendment or
revision</p>

<p>which requires approval of the Company&rsquo;s shareholders in
order to</p>

<p>maintain the qualification of Awards as performance-based
compensation</p>

<p>pursuant to Code Section 162(m)(C) shall not be made without
such approval.</p>

<p></p>

<p>10)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; APPLICABLE LAW</p>

<p></p>

<p>The Plan will be governed by the laws of California.&nbsp;</p>

<p></p>

<p>11)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; NO RIGHTS TO EMPLOYMENT</p>

<p></p>

<p>Nothing contained in the Plan shall give any person the right to
be</p>

<p>retained in the employment of the Company or any of its
Subsidiaries. The</p>

<p>Company reserves the right to terminate any Participant at any
time for</p>

<p>&nbsp; any reason notwithstanding the existence of the
Plan.&nbsp;</p>

<p></p>

<p>12)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; NO ASSIGNMENT</p>

<p></p>

<p>Except as otherwise required by applicable law, any interest,
benefit, payment,</p>

<p>claim or right of any Participant under the Plan shall not be
sold, transferred,</p>

<p>assigned, pledged, encumbered or hypothecated by any Participant
and shall</p>

<p>not be subject in any manner to any claims of any creditor of
any Participant or</p>

<p>beneficiary, and any attempt to take any such action shall be
null and void.&nbsp;</p>

<p>During the lifetime of any Participant, payment of an Award
shall only be</p>

<p>made to such Participant.&nbsp; Notwithstanding the foregoing,
the Committee</p>

<p>may establish such procedures as it deems necessary for a
Participant to</p>

<p>designate a beneficiary to whom any amounts would be payable in
the event of</p>

<p>any Participant&rsquo;s death.</p>

<p></p>

<p>13)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; STOCKHOLDER APPROVAL</p>

<p></p>

<p>This Plan shall be subject to approval by a vote of the
stockholders of the</p>

<p>Company at the 2001 Annual Meeting, and such stockholder
approval shall</p>

<p>be a condition to the right of any Participant to receive any
benefits hereunder.</p>

<p></p>

<p></p>
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