article_snippet: food giant Nestle USA (to which I am, alas, not related) last month announced plans to remove all artificial flavors and colors from Nestle USA chocolate candies, Nestle USA understandably made headlines.
article_snippet: According to Marion Nestle, by the end of 2015, none of a group of 250 chocolate products including Butterfinger and Baby Ruth will contain artificial flavors or colors such as Red #40 or Yellow #5.
article_snippet: With the expectation that these chemicals will also disappear from Marion Nestle's other candies, it looks like the end of the use of artificial flavors and colors in anything but the cheapest food products.
article_snippet: Nestle USA intends to advertise the reformulated products with a "No artificial flavors or colors" claim on package labels.
article_snippet: If sales of the "no artificial" candies grow as expected, Nestle USA will surely extend the removal to all of Nestle USA other colored and flavored food products.
article_snippet: In substituting natural for artificial flavors and colors, Nestle USA is responding to what Nestle USA customers are saying.
article_snippet: Nestle USA's own research indicates that Americans prefer Americans beloved candy brands to be free of artificial flavors and colors, while other surveys find majorities of respondents saying that artificial chemical additives negatively influence artificial chemical additives buying decisions.
highlights_snippet: Nestle USA plans to remove all artificial flavors and colors from Nestle USA chocolate candies .
  