article_snippet: A Michelin star chef and protégé of Heston Blumenthal has been hired by Lidl as the discount supermarket chases the ‘BMW classes’.
article_snippet: A Michelin star chef and protégé of Heston Blumenthal will also feature in the chain’s commercials, help develop ‘Deluxe’ range products with ‘a few cheffy twists’ and offer recipe and cooking tips.
article_snippet: Heston Blumenthal has had a long relationship with Waitrose to create luxury meals .
article_snippet: Heston Blumenthal was key to Lidl's Christmas campaign.  
article_snippet: Subsequently, Heston Blumenthal saw Heston Blumenthal on TV and set Heston Blumenthal sights on working for Heston Blumenthal culinary hero.
article_snippet: Within three months of starting at the Hinds Head Heston Blumenthal was made head chef and later won a Michelin star and three AA Rosettes.
highlights_snippet: New face of Lidl was award-winning chef at Heston Blumenthal restaurant .
  