article_snippet: Look to millennials and psychographics -- the study of personality, attitudes, interests and lifestyles.
article_snippet: Psychologists say the millennial psychographic is made up of independent-minded, adventurous individuals in search of new experiences.
article_snippet: Thanks to social media, millennials are the first global generation," says Dr. Donna Quadri-Felitti, academic chair of New York University's School of Professional Studies Tisch Center for Hospitality and Tourism.
article_snippet: W's target customer was a fashionable, high-energy individual -- someone who'd now likely be described as having a millennial psychographic.