article_snippet: In 2015, the F1 series will visit an air-mile clocking 20 countries.
article_snippet: But when the 30-year-old Briton lines up for Sunday's season-opening Australian Grand Prix, Lewis will do so as the most famous face on the grid.
article_snippet: Compared to other F1 drivers, Lewis is also right up there in most of the sport's key markets in terms of celebrity awareness.
article_snippet: Fernando Alonso is the only other [ever-present] driver.
article_snippet: Hamilton's mass appeal is not just because Hamilton's an F1 driver and now a double world champion.
article_snippet: Hamilton has something the other 17 drivers simply don't have -- a narrative to rival a bestselling novel, a blockbuster script.
article_snippet: Lewis invites a whole new set of people into F1, people who might be put off by the rich, white, middle-classness of it all.
article_snippet: In addition to Lewis talent as a wonderful driver, Lewis has a big heart, a great willpower.
article_snippet: I do not really care, I care to always do my best and be inspired by the best drivers.
article_snippet: When Lewis drives out of the garage in Australia, Lewis may be racing to end the season as No.1 but Lewis also carries the hearts and hopes of millions.
article_snippet: Does Lewis have what it takes to transcend the track and become a global sporting superstar?
highlights_snippet: Lewis Hamilton lines up for Australian Grand Prix as most recognized driver in Formula One .
  