article_snippet: Atsuko first discovered the fabric when Atsuko was at fashion college in Japan 20 years ago.
article_snippet: Atsuko was tasked with finding a quirky material on the high street and ventured into  a sex shop and from that day made a sex shop Atsuko mission  to create clothes using latex.
article_snippet: After moving to London, Atsuko started brand Atsuko eponymous brand in 2000 and was credited with being the first designer to offer a feminine take on latex.
article_snippet: Atsuko work quickly got picked up by Dita Von Teese and iconic photographer Steven Meisel used four pages of Eva Mendes wearing the fabric in Italian Vogue in 2007. '
article_snippet: It looked so great and sexy on Atsuko; that was the real turning point.'
article_snippet: Atsuko dressed Atsuko when Atsuko was supporting The Pussy Cat Dolls on tour, as well as for most of Atsuko music videos, including Telephone with Beyonce, who Atsuko also dressed.
article_snippet: Atsuko tried on Rita Ora and Kim's favourite blush-coloured latex shade too at the shop before finally settling on the black option, which better suited Atsuko skin tone and hair colour .