article_snippet: Mr Cameron dressed down for the event in front of trendy advertising and new media types by wearing an open-necked shirt for the interview with BuzzFeed in central London .
article_snippet: a BBC interview was part of the American website's BuzzFeed Brews series that usually sees people answer questions over a beer.
article_snippet: Mr Cameron dressed down for the event in front of trendy advertising and new media types by wearing an open-necked shirt, but Mr Cameron declined an alcoholic drink and instead sipped water during the interview in central London.
article_snippet: BuzzFeed, which is well-known for its list-based articles, has become increasingly popular with young people on both sides of the Atlantic, but Mr Cameron faced embarrassment at a No 10 Christmas drinks party in December last year when Mr Cameron asked a group of the site's writers: 'What is 'the BuzzFeed'?'