article_snippet: It comes ahead of a new report which reveals how unconscious bias or outright age discrimination stops some employers from hiring the over-50s.
article_snippet: It argues that the way in which the media often portrays older people adds to the bias which can put employers off taking on older staff.
article_snippet: It includes using pictures of the very elderly and frail to illustrate stories about people in the very elderly and frail 50s or 60s.
article_snippet: Ministers are also warned that older women are more likely to lose older women roles as main newsreaders than men.
article_snippet: But media stories about older people often use clips or stock images representing much more elderly and frail people. '
article_snippet: Wizened hands and walking sticks are not appropriate depictions of older people and merely reinforce negative discriminatory stereotypes.'
article_snippet: But it is clear that old-fashioned and outdated perceptions still persist. '