article_snippet: From fridge magnets emblazoned with the king's signature, to a £14.95 Richard III-embossed silk ties, the souvenir frenzy has been led by the official visitor centre, a former school located next to the spot where the former monarch's remains were found in 2012.
article_snippet: Cashing in: A raft of memorabilia connected to Richard III's reburial is on sale at the official visitor centre, including t-shirts (pictured left) and tote bags
article_snippet: A fridge magnet, emblazoned with Richard III's signature, can also be bought by visitors to the city .
article_snippet: Fridge magnet with signature: £3.75 Visitor Centre .
article_snippet: Richard III is now the chairman of trustees of the visitor centre, which is a charitable trust.
highlights_snippet: Richard III's discovery and reburial expected to bring £50m into Leicester .