article_snippet: ’s questions may not lie at the bottom of a bottle of whisky, but a smart label on Label side could offer some words of 'wisdom'.
article_snippet: Soon smart labels could grace the sides of Johnnie Walker whisky bottles, which would send advertising messages to consumers who scan advertising messages with advertising messages phones.
article_snippet: Soon smart labels could grace the sides of Johnnie Walker whisky bottles, which would send advertising messages to consumers who scan advertising messages with advertising messages phones (illustrated).
article_snippet: A prototype bottle has sensor tags using ThinFilm's OpenSense technology on It labels that allow the transmission of adverts either when consumers are looking to buy whisky, or afterwards.
article_snippet: A prototype bottle has sensor tags using ThinFilm's OpenSense technology on It label that allows the transmission of adverts either when consumers are looking to buy whisky, or afterwards.
article_snippet: The technology could also be useful for the London-based drinks firm in tracking the movement of drinks from shops to homes.
article_snippet: The technology could also be useful for the London-based drinks firm in tracking the movement of drinks from shops to homes .
article_snippet: ‘Our collaboration with Thinfilm allows Our to explore all the amazing new possibilities enabled by smart-bottles for consumers, retailers and our own business and it sets the bar for technology innovation in the drinks industry.
article_snippet: But Helen Michels says that the ‘smart bottle’ technology will provide Diageo with intelligence as well as creating ‘engaging experiences for as well customers’.