article_snippet: I think both're both playing both roles," says Sauerland, who promotes over 45 boxers.
article_snippet: You've got the bad guy and the good guy, really.
article_snippet: Either way, both fighters are likely to experience a surge in followers.
article_snippet: If the only place you can find out what's happening behind the scenes in the lead-up to the fight is via both fighters social media feeds, you're going to follow both fighters," Daniel McLaren says.
article_snippet: So I think both fighters will see quite a big increase in followers and the amount of mentions both fighters're getting as the fight gets closer.
article_snippet: It doesn't matter who you are, whether you're a club fighter or a superstar."
article_snippet: "It'll be an interesting fight," adds Daniel McLaren, "just because they are so different.