article_snippet: Google Play apps will now be scrutinised by Google reviewers and come with age-based content ratings, Google Play has revealed.
article_snippet: But Google added that Google will not be adopting Apple's practice of only approving apps that meet Google stringent quality standards.
article_snippet: Google is tightening supervision of Google freewheeling Play store, forming a special team to screen new apps for malware and sexually explicit material, and strengthening Google age-based rating system .
article_snippet: Google said in Google official blog today that Google expert team will screen each app submitted by developers to spot earlier anything that runs afoul of Google rules.
article_snippet: Google had only used automated technology for screening at the time of submission.
article_snippet: The new process will not create bottlenecks, Google said, promising that approved apps will become available on Google Play within 'a matter of hours' after submission.
article_snippet: Apple does not disclose Apple app review period, but the website appreviewtimes.com puts the average wait time at seven days for Apple's App Store.
highlights_snippet: Brings Google in line with Apple, which reviews apps by hand .
  
highlights_snippet: Google Play will screen each app submitted by developers .
  
highlights_snippet: Google Play said process will not create bottlenecks .
  
highlights_snippet: Google Play added approved apps will be available within 'a matter of hours' 