article_snippet: They used to say that when America sneezed, the world caught a cold, but this year, in the world of beauty at least, we’re all going to be catching the Korean bug.
article_snippet: Because the newest, most exciting products all have a distinctly Eastern flavour.
article_snippet: Conde Nast’s Asian division.
article_snippet: There was nothing special about Conde Nast’s Asian division, it was just another way of selling an existing product.
article_snippet: British brands also started to keep a close eye on what was happening in Korea.
article_snippet: There’s a big pharmaceutical industry there which the government has ploughed money into,’ says Kathy.
article_snippet: So, among this year’s slew of Korean-influenced new products, which ones are worth looking out for?
article_snippet: Masks are a huge Korean trend — from gel and fabric ones that make you look like Hannibal Lecter to conventional mud and cream varieties.
highlights_snippet: This year has seen a slew of new Korean-influenced products .