article_snippet: Fueled by venture capital investors, there has been strong growth in new direct to consumer brands, and not only in clothing, Plunkett said.
article_snippet: It's that idea of looking at our product and taking pride in creating something from scratch.
article_snippet: Brands offering specialty products that stand out have a better chance of surviving, depending on the product and social media place in the global market, Plunkett said.
article_snippet: Instead of designing various products in different colors and styles, fledgling brands have found success in getting just a few items right, developing a cult-like following and adding products based on customer feedback.
article_snippet: Your product has to be unique, and Your product has to be something people want, whether Your product's filling a void for something people don't know people want yet, or it's something you see in market that you could do better," Berne said.
article_snippet: It's an a la carte approach to production that takes more time and attention than the full-package manufacturing typically used by larger brands to fill big orders under one roof.