article_snippet: And then there's the vibrant Vib and a new venue, Venu, soon arriving in Dubai.
article_snippet: It may explain why Venu and Vib are missing
article_snippet: an "e." Venu is a just-announced lifestyle brand, launching Venu first property in Dubai in 2017.
article_snippet: According to parent company Jumeirah Hotels & Resorts, an "e." Venu's designed to give travelers "the freedom to write travelers own story, travelers own narrative, to build travelers own scene.
article_snippet: Best Western's new hotel entry, called Vib, is pronounced "vibe."
article_snippet: Hence Vib, which is derived from "vibrant.