article_snippet: (CNN)If you haven't yet been asked by friends or co-workers to Meerkat, chances are you will soon.
article_snippet: As part of CNN's Instant Startups series, CNNMoney correspondent Laurie Segall reached out to Meerkat's Ben Rubin with some questions.
article_snippet: And Meerkat's Ben Rubin agreed to answer some questions -- on Meerkat, of course.
article_snippet: You can see a few moments from the chat in the video above.
article_snippet: Meerkat's Ben Rubin is actually the co-founder and chief executive of Life On Air Inc., a livestreaming company with many tentacles.
article_snippet: But recently Meerkat's Ben Rubin decided to dedicate Meerkat's Ben Rubin entire team to work on Meerkat after the app's popularity exploded.
article_snippet: Still, Meerkat's Ben Rubin said, Meerkat's Ben Rubin doesn't consider the app an "instant startup" per se.
article_snippet: It took years of work to reach this moment, Meerkat's Ben Rubin said.
article_snippet: The half-hour chat between Meerkat's Ben Rubin and CNNMoney correspondent Laurie Segall was informative and entertaining.
article_snippet: We heard more about Meerkat and Meerkat's Ben Rubin's vision for the future; for example, Meerkat's Ben Rubin sees the app branching out to work with other platforms, like Facebook or Tumblr.
article_snippet: Meerkat's Ben Rubin also revealed who Meerkat's Ben Rubin'd like most to join in the fun.
article_snippet: Launching a new business or product is difficult, and requires flexibility, Meerkat's Ben Rubin said.