article_snippet: One television ad featured a cast of all blonde models, another showcased all brunette models and the third starred one plus-size brunette.
article_snippet: After the company monitored online traffic and sales throughout the month, they came to the -perhaps surprising conclusion - that the 30-second commercial featuring the dark-haired plus-size model generated four times as many sales than the one featuring the blondes.
article_snippet: Making sales: A curvy brunette can be seen modeling a pink lingerie set for one of the brand's commercials .
article_snippet: Even better news for the thriving company is that the plus size clip only cost one-tenth of the other commercials' production expenses to make.
article_snippet: the thriving company also learned that the thriving company female consumers preferred the commercial that left the thriving company models unretouched.
article_snippet: Keeping that information in mind, the thriving company wasn't surprised when the thriving company commercials featuring brunette models fared better than the ones that starred blondes during this year's round of testing. '