article_snippet: This is unprecedented,' Jan Dawson, chief technology analyst for Jackdaw Research, told DailyMail.com. '
article_snippet: Analysts say the shift into wearables will be a major breakthrough for the firm targeting China .
article_snippet: I wouldn't be surprised if customers have the option of keeping the strap and the casing but updating the software, which would create loyalty and longevity.'
article_snippet: Venturing into watches and potentially other wearables, with Ahrendts at the helm, could be the leap that clinches it.
article_snippet: Dawson said: 'They could really move into anything - necklaces, bracelets, brooches...