article_snippet: But after keeping the villagers guessing for almost ten months as to the identity of the store, it emerged that the Danish discount chain, famed for it value goods, would be moving on to the site.
article_snippet: Rob Jones, who has spearheaded the campaign against the store, said: ‘The development was described to residents as an upmarket supermarket and that the client wanted to remain anonymous until a later stage.
article_snippet: The plans for the store had originally been unveiled last May by the developers, The Brookhouse Group, which boasted of an ‘upmarket store’ creating 35 jobs with parking space for 57 cars.
article_snippet: Planning permission was approved but the identity of the retail chain was still kept under wraps.
article_snippet: ‘new look’ store in Leeds last year, in a joint venture with Sainsbury’s, promising ‘the best of the low-price discount model with a unique Scandinavian twist’.
article_snippet: New development: An artists' impression of the new supermarket site, where the brand is not revealed .
article_snippet: Sainsbury's first 'new look' store was launched in Leeds last November, promising customers 'the best of the low-price discount model with a unique Scandinavian twist'.
article_snippet: Stores offer shoppers more than 2,000 products, according to an online statement.
article_snippet: In a statement released in November, the company said that 15 stores would be launched over the coming year.
article_snippet: Lib Dem councillor Ian Marks said: ‘There is a clear impression that high quality meant an upmarket store –