article_snippet: If we don't tamp down the backlash against Starbucks "Race Together" campaign
article_snippet: Asking baristas to hold conversations about race is a lot to demand of already hard-working employees.
article_snippet: And there are legitimate questions about what Starbucks could realistically hope to accomplish, here.
article_snippet: In the past 48 hours, racial justice activists have spilled more digital ink criticizing Starbucks for trying to fight racism than racial justice activists have against other (actually racist) companies.
article_snippet: Mellody Hobson, an African-American member of the Starbucks board and a personal friend, is a major supporter of this campaign.
article_snippet: Starbucks is trying to make a positive difference.
article_snippet: If Starbucks gets rewarded, others will follow.
article_snippet: Unfortunately, today's vicious backlash against Starbucks could become a case study in proving that -- when it comes to race -- no good deed goes unpunished.
article_snippet: Ironically, after all this is over, Starbucks will still sell plenty of lattes.
highlights_snippet: Starbucks was trashed by many online for Starbucks "Race Together" initiative .
  