article_snippet: Apple is said to have been toying with the idea of launching a TV and streaming service for years and new reports suggest Apple could finally launch as early as this summer.
article_snippet: Last month reports claimed Apple was working on a Netflix rival.
article_snippet: Sources at the time said the on-demand service would put together bundles of programming, rather than entire TV lineups.
article_snippet: And Apple is said to have shown programmers demos of the on-demand service, but talks seem to be in the early stages.
article_snippet: Apple's most recent plan has been to work with pay-TV providers like Time Warner Cable to provide a hardware/software offering to those company's customers.
article_snippet: Apple's most recent plan has been to work with pay-TV providers like Time Warner Cable to provide a hardware/software offering to those company's customers .