article_snippet: Premiership Rugby has confirmed Premiership Rugby longest-ever television rights deal after completing a four-year contract extension with BT Sport.
article_snippet: a deal that will no doubt boost English clubs' spending power is expected to help Premiership clubs in Premiership clubs ongoing battle to compete with cash-rich French sides in recruiting and retaining top talent.
article_snippet: This is the longest TV agreement in the history of Premiership Rugby,' said McCafferty, confirming the extension with New BT from 2017 to 2021. '
highlights_snippet: The four-year contract extension is the league's longest ever TV rights deal .
  
highlights_snippet: the league's longest ever TV rights deal is expected to help Premiership clubs keep hold of Premiership clubs players and in competition with cash-rich French sides .
  