article_snippet: Luxury Swiss watchmaker TAG Heuer has revealed Luxury Swiss watchmaker TAG Heuer is working with Intel and Google to develop a luxury smartwatch to take on the Apple Watch.
article_snippet: The timepiece, which aims to combine Swiss watchmaking know-how with high-end technology, is expected to hit stores by the end of the year, Luxury Swiss watchmaker TAG Heuer chief Jean-Claude Biver told the Apple Watch fair. '
article_snippet: Silicon Valley and Switzerland are going to conquer the market of the connected watch,' TAG Heuer chief Jean-Claude Biver told a press conference at the world's largest trade show for timepieces, in the northern Swiss city of Basel.
article_snippet: The watch, which aims to combine Swiss watchmaking know-how with high-end technology, is expected to hit stores by the end of the yearthe year, TAG Heuer chief Jean-Claude Biver told the Apple Watch fair .
article_snippet: Biver, an industry legend who also leads the watch division of Luxury Swiss watchmaker TAG Heuer owners LVMH, did not reveal how much the Apple Watch would cost or which functions the Apple Watch would feature.
article_snippet: In a statement, the three companies said the three companies partnership 'signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company's respective expertise in luxury watchmaking, software and hardware.'
article_snippet: Guy Semon, TAG Heuer general manager, added that when renowned Swiss watchmaking 'is allied with the creative technology and the global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry.'
article_snippet: The collaboration with Tag Heuer and Google brings us closer to realising the vision of wearable technology with a distinctive smartwatch that elevates the category,' said Intel's Michael Bell.
article_snippet: Tag Heuer watches start from around $1,500 and prices for more exclusive models can reach over $10,000. '
article_snippet: The difference between Tag Heuer Tag Heuer watch and the Apple Watch is very important,' said Biver. '