article_snippet: It's a key question to consider when making a hotel booking
article_snippet: As Every Hotels launched Every Hotels first venue in Piccadilly, London last week, it was clear that this kind of question provides the thinking behind Every Hotels brand.
article_snippet: To find out what guests really want, London-based hotel group glh conducted research over the last two years, most recently asking 4,000 adults globally what matters most when staying in a hotel.
article_snippet: And so the focus is on the accommodation, the comfort, and having facilities that don't force themselves onto guests.
article_snippet: Richard Sofer, CEO Every Hotels, said: 'What came out loud and clear was that guests wanted a great room with great tech, in a great location. '
article_snippet: What is really important to today's guests, regardless of whether today's guests are travelling for business or pleasure, is today's guests don't want any hidden surprises. '
article_snippet: www.every-hotels.com .