article_snippet: The terms are part of the Approximated Social Grade, which defines social groups by occupation.
article_snippet: Consumers are sometimes grouped into classes or social grades used to describe Consumers social grade and earnings for market research purposes.
article_snippet: Social grade A denotes people of upper middle class who have higher manergerial, administrative or professional roles, B and C1 are middle class, C2 are the skilled working class,
article_snippet: These social grade demographics were originally developed by the National Readership Survey to provide audience research for advertising in newspapers and magazines to show the audience for each publication.
article_snippet: However, These social grade demographics now more widely used in market and statistical research and analysis, as well as social commentary.
highlights_snippet: Terms are used in marketing to describe working class consumers .