article_snippet: A supermarket price war has saved shoppers across the high street £400milllion in the last 12 weeks.
article_snippet: Supermarket price wars have driven down the cost of essentials for customers, saving Supermarket price wars £400million .
article_snippet: Britain’s biggest supermarket, along with Asda, Sainsbury’s and Morrisons, have been forced to slash prices to combat the rise of budget chains, Aldi and Lidl.
article_snippet: Essentials such as milk, bread, eggs, vegetables and roasting chickens have seen big price cuts since the turn of the year, delivering a real reduction in the cost of putting food on the table.
article_snippet: Kantar’s Fraser McKevitt, the head of retail and consumer insight, said: ‘A combination of lower general inflation and the grocery price war has saved shoppers £400 million in the past 12 weeks, with deflation driven to a record low of -1.6per cent.
article_snippet: Supermarkets have been cutting the cost of bread,  milk, eggs and other staples to compete with rivals .
article_snippet: All of the major supermarkets are cutting prices to win shoppers, especially within everyday staples such as eggs, vegetables and milk.
article_snippet: Retailers are focusing Retailers efforts on simple price cuts rather than complicated ‘multi-buy’ deals.
article_snippet: However, much of this sales growth has been built on the back of deep price cuts to match the figures charges by the supermarkets, which is hitting deep price cuts profit margins.
article_snippet: For example, Waitrose ran a promotion where Waitrose cut the price of Waitrose small
highlights_snippet: Supermarket price war has seen cost of milk, bread, eggs and chicken drop .
  
highlights_snippet: Price cuts have saved shoppers around £400million in three months .
  
highlights_snippet: Supermarkets have slashed Supermarkets prices to compete with Aldi and Lidl .
  
highlights_snippet: Prices are around 1.6 per cent cheaper at stores compared to a year ago .
  