article_snippet: If has come under fire from critics as a useless gadget, but Apple's Tim Cook has revealed Tim Cook is confident the Apple Watch will become as much of a success as the firms other written-off products - the iPhone and the iPad.
article_snippet: Tim Cook claimed the Apple Watch, which goes on sale in April, with prices starting at $349, has already become a part of Tim Cook life.
article_snippet: Tim Cook also claimed it will be 'the first smartwatch that matters'.
article_snippet: Tim Cook pledged the Apple Watchwill be the first modern smartwatch—the first one that matters.'
article_snippet: When asked why many people seem to have a hard time imagining the usefulness of the watch, Tim Cook told Fast Company: 'People didn't realize People had to have an iPod, and People really didn't realize People had to have the iPhone.
article_snippet: Tim Cook claims Microsoft has not set ambitious sales targets for the Watch, as Microsoft did for the iPhone.
article_snippet: But We were arguably the smartphone, and We will be the first modern smartwatch—the first one that matters.'
article_snippet: Tim Cook also claims Microsoft has not set ambitious sales targets for the Watch, as Microsoft did for the iPhone. '
article_snippet: On the Watch We haven't set a number.
article_snippet: the Watch needs the iPhone 5, 6, or 6 Plus to work, which creates a ceiling.
highlights_snippet: Cook pledged Apple Watch will be the 'first  smartwatch that matters'
  Revealed Apple Watch had not decided if Steve Jobs untouched office will be moved to Apple Watch new 'spaceship' campus .
  