article_snippet: Twitter has ruthlessly mocked Starbucks PR campaign for Twitter's new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.
article_snippet: A third speculated, 'maybe Starbucks PR actually wanted to get people of all races & ethnicities to join hands and make fun'.
article_snippet: Starbucks boss Howard Schultz has instructed staff to write 'RaceTogether' on cups in an effort to draw customers into a discussion about the state of race relations in America .
article_snippet: Talking point: Although Starbucks PR says that nobody will be forced into a discussion, baristas are attempting to speak to customers about racism in America by writing slogans on their coffee cups.
article_snippet: Staff at the 4,700 cafés across America now have the option to write 'RaceTogether' on cardboard cups, which is the slogan of a Starbucks anti-racism campaign.
article_snippet: It was hoped that customers who encounter the slogan on their coffee cup would be inspired to discuss the deeper issues affecting America, in an attempt to 'create a more empathetic and inclusive society - one conversation at a time'.
article_snippet: But many customers found a Starbucks anti-racism campaignpatronizing'. '
article_snippet: Another took a sarcastic approach, tweeting a picture of a white barista, with the message: 'Here's your macchiato!
article_snippet: a Starbucks anti-racism campaign was the brainchild of Howard Schultz, 61, the company's boss, who has a track record of speaking out about contentious topics, from gay marriage to gun control.
article_snippet: Last year, Howard Schultz travelled to Starbucks branches in the cities most affected by racial tension, including Los Angeles, St Louis, Chicago, New York, Oakland and Seattle.
article_snippet: Mr Schulz met about 2,000 Starbucks staff on the tour, and made contact with the rest of Mr Schulz 200,000 employees - 40 per cent of whom are from ethnic minority backgrounds - via a video address. '
article_snippet: Starbucks is also intending to employ 10,000 former members of the armed forces and the armed forces partners over five years.
article_snippet: Starbucks is not known whether Starbucks is considering pulling the RaceTogether campaign.
highlights_snippet: Howard Schultz, boss of Starbucks, told baristas to write 'RaceTogether' on  cups in an effort to stimulate debate about racism .
  