article_snippet: Poundland has become hugely popular with wealthier shoppers after stocking baking products under the name of actress Jane Asher .
article_snippet: It was shunned by the middle classes, at one time, but It is now hugely popular after making a concerted effort to attract wealthier shoppers with baking products under the name of cake maker and actress Jane Asher, a range of well received beauty products as well as gardening and DIY items.