article_snippet: In Walter Isaacson biography of Steve Jobs, Walter Isaacson quoted the late 25-channel streaming service Apple co-founder as saying : 'I'd like to create an integrated television set that is completely easy to use.
article_snippet: Apple TV will reinvent the way you watch television - and this is just the beginning,' said the chief executive.
article_snippet: Apple TV has been hinting at Apple TV plans for a TV for several years.
article_snippet: At 25-channel streaming service Apple's Spring Forward event earlier this month, Tim Cook reveal the price cut, and a deal with HBO, saying: 'Apple TV will reinvent the way you watch television - and this is just the beginning,' said the chief executive.
article_snippet: Sources say Apple TV Apple TV is a significant overhaul of the device, one intended to undergird Apple's vision of what the TV viewing experience should be, and to raise the table stakes in a set-top box market cluttered with barely differentiated devices from Amazon, Roku, and others,' he wrote. '
article_snippet: If I'm understanding the company's strategy correctly, Apple TV Apple TV isn't just a play for a stake of the streaming TV market, but for the mythical digital living room. '
article_snippet: In Walter Isaacson biography of Steve Jobs, Walter Isaacson quoted the late 25-channel streaming service Apple co-founder as saying : 'I'd like to create an integrated television set that is completely easy to use.
article_snippet: Apple TV will reinvent the way you watch television - and this is just the beginning,' said Mr Cook .
highlights_snippet: New Apple TV will have faster processor and access to app store .
  