article_snippet: Color is also key to hotel operator Carlson Rezidor, which is hueing (sic) toward Red and Blu.
article_snippet: Blu came about in 2009, after airline SAS withdrew from a partnership with Radisson.
article_snippet: After the split, Radisson SAS, a collection of European design hotels, needed a new name.
article_snippet: We wanted to replace airline SAS with an equally short name," says Rose Anderson, vice president of branding for the Carlson Rezidor Hotel Group.
article_snippet: the Carlson Rezidor Hotel Group recently announced a new Red brand that will, according to Anderson, "build on the Blu concept and further leverage Radisson's brand awareness.