article_snippet: We incorporated a bright persimmon red in the design and the logo, in order to reflect the (Vib) brand's bold personality," says Lew.
article_snippet: We liked using blue from the old airline SAS logo, because it brought in the heritage of the former brand.
article_snippet: At the same time, We were looking for a word with positive worldwide connotations ... and blue is the world's favorite color.
article_snippet: So blue or bleu became Blu, a trademarkable spelling.
article_snippet: In EVEN logo, specific colors were chosen to represent elements of nature.