article_snippet: Dentists are profiting from a huge rise in cosmetic treatment as more of us spend thousands of pounds to get a winning smile.
article_snippet: Top-earning UK dentists   made a collective turnover of almost £1billion in 2014 – up 22 per cent on 2010 – with treatments including ‘smile analyses’ and sonic polishing, research shows.
article_snippet: One of the increasingly popular procedures is so-called smile analysis, when a dentist assesses the width of the mouth, a dentist symmetry and the extent to which teeth are even and white.
article_snippet: Dentists are profiting from a huge rise in cosmetic treatment as more of us spend thousands of pounds to get a winning smile .
article_snippet: Some private dentists have renamed Some private dentists surgeries
article_snippet: Separate figures from the British Association of Cosmetic Dentistry estimate the number of people seeking such treatments is growing by 40 per cent a year.
article_snippet: Experts say adults are becoming more self-conscious and worry that adults personal life and career may be hindered if adults don’t have nice teeth.
article_snippet: Peter Alderson, of LDF, said: ‘British people have taken to cosmetic dentistry in a big way, and that’s reflected in rising incomes for top dentists.
article_snippet: ‘The biggest dental groups are able to invest very heavily in The biggest dental groups practices’ equipment, furnishings and IT systems, and that has raised the stakes in the profession markedly.
article_snippet: The younger generation of dental clients – those that are more comfortable with paying for cosmetic dentistry – expects enhanced services such as online booking and text message reminders as well as cutting-edge treatments.
article_snippet: ‘If dentists want to make the most of the demand for cosmetic dentistry, dentists need the type of apparatus and environment that brings in clients, but that type of equipment routinely costs tens of thousands of pounds.
article_snippet: Nissit Patel, of Progressive Dentistry in Putney, south-west London, said: ‘Over the past five years, I have seen a huge increase in adult orthodontics, primarily for cosmetic reasons.
highlights_snippet: Dentists in Britain are profiting from a huge rise in cosmetic treatment .
  
highlights_snippet: Top-earning UK dentists  made collective turnover of  