article_snippet: After more than a decade of toying with alphabetical names like LS and MKS to be more like its foreign rivals, Ford's 98-year-old Lincoln brand is embracing its heritage.
article_snippet: Ford CEO Mark Fields says a Lincoln Continental a Lincoln Continental always represented the best of Lincoln.
article_snippet: Resurrecting a Lincoln Continental sets higher expectations, both within Lincoln and outside of a Lincoln Continental. '
article_snippet: Tradition: a Lincoln Continental
article_snippet: Legacy: In this June 1946 file photo, Henry Ford II, grandson of Ford Motor Co. founder Henry Ford, is seated in a Lincoln Continental .
article_snippet: a Lincoln Continental a Lincoln Continental was born in 1938, when Henry Ford's son Edsel commissioned a convertible he could use on he spring vacation.
article_snippet: a Lincoln Continental a Lincoln Continental soon became the pinnacle of American luxury.
article_snippet: a Lincoln Continental a Lincoln Continental was used by U.S. Presidents, including Nixon, until a Lincoln Continental was retired in 1978 .
article_snippet: To make its way back, Lincoln isn't trying isn't trying to be sporty like BMW or showy like Cadillac.
article_snippet: Lincoln's split-wing grille, a feature that dates to the 1940s, has been replaced by a tight, rectangular mesh grille, its shiny chrome patterned with tiny versions of Lincoln's rectangular logo.
article_snippet: Under the hood is a 3-liter V6 EcoBoost engine that's unique to Lincoln.
article_snippet: Ford isn't yet revealing more details, like whether the bigger Town Car is front- or rear-wheel drive.
highlights_snippet: Continental Continental was born in 1938, when Henry Ford's son Edsel commissioned a convertible he could use on he spring vacation .
  