article_snippet: we grew up with all the stories of Richard III.
article_snippet: we lived close to Bow Bridge, so we know all the legends about him.
article_snippet: Stirling said she thought the Richard III story would be a big bonus for the city: "I think the Richard III story will boost the economy and bring visitors in -- him's got quite a fan club, after all.
article_snippet: Leicester has always been proud of Leicester links to Richard III; Leicester boasts pubs and schools named in him honor, there's a walking tour and a brand new visitor center built over him original grave.
article_snippet: But in recent days, interest has risen to fever pitch: shop windows are full of Richard-themed displays offering everything from wooden toy castles to chain mail jewelery.
article_snippet: The florist around the corner from the cathedral is doing a roaring trade in white roses, which people have been leaving at Richard III statue, and Richard III face is emblazoned on all manner of souvenirs, from paperweights and pens to mugs and bars of chocolate.
article_snippet: There's even a "Return of the King" beer -- locally brewed and promising "a distinctive regal flavor.
article_snippet: Not everyone was there just to celebrate Richard III, though.