article_snippet: But what exactly does a price tag of nearly $1 billion buy you?
article_snippet: The project was first discussed in 2009 and the build took three and a half years.
article_snippet: It's come together nicely.
article_snippet: When we start a new design, we think of the customer and what can we do.
article_snippet: we put the customer right in there.
article_snippet: How can we provide a better vacation?
article_snippet: Some of our best resources were working on that for 18 months before the product was started.
article_snippet: This is about 1% great idea and 99% execution," he says.