article_snippet: It's set to be a happier Easter for your wallet this year with many top-selling chocolate eggs costing less than last year.
article_snippet: Cadbury chocolate eggs are on average 4.4 per cent cheaper in supermarkets, while Nestlé ones – including Smarties and KitKat – are down by 4.2 per cent, an analysis by BrandView.com reveals.
article_snippet: Supermarkets' own-label eggs are also six per cent cheaper, according to industry experts.
article_snippet: No shelling out: Cadbury chocolate eggs are on average 4.4 per cent cheaper in supermarkets this year .
article_snippet: the average price a kilo of Easter egg has fallen by 1.4 per cent.
article_snippet: Trade magazine The Grocer, which reported the price drop, said: 'In terms of retailer activity, Morrisons has driven the decline by slashing the price of branded eggs by 7.3 per cent on average, while prices rose at Tesco and Sainsbury's - by 2.6 per cent and 3.3 per cent on average respectively - and dipped 0.4 per cent at Asda. '
article_snippet: Morrisons is selling some of the most popular branded medium eggs for £1 - in line with Asda - versus £1.50 at Morrisons last year. '
article_snippet: The magazine says that looking at all Easter eggs - not only those for sale this year and last -suggests retailers are changing looking at all Easter eggs - not only those for sale this year and last -suggests retailers product mix to offer lower prices.
article_snippet: It's set to be a happier Easter for your wallet this year with many top-selling chocolate eggs costing less than 12 months ago .
highlights_snippet: Cadbury chocolate eggs are 4.4% cheaper in supermarkets this year .
  
highlights_snippet: Supermarkets' own eggs are also six per cent cheaper this Easter .