article_snippet: the Apple Watch was described as 'both luxurious and seamlessly connected to the Apple Watch wearer's daily life.' '
article_snippet: David Singleton, head of engineering for Android Wear, said Google was 'thrilled' with the project, telling the news conference the three companies were ready to 'a better, beautiful, smarter watch.'
article_snippet: Connecting wirelessly to a user's iPhone, Apple Watch is designed as a wrist device for messaging, calls and a cornucopia of apps, especially those geared toward health or fitness.
article_snippet: The smartwatch market already has a number of players, from South Korean giants Samsung and LG, to Japan's Sony and startups such as Pebble.
article_snippet: CEO Jean-Claude Biver, Intel's new device general manager Michael Bell and Google's engineering director for Android David Singleton during the announcement.
article_snippet: The smartwatch market may rise to 28.1 million units this year, from 4.6 million in 2014, with Apple capturing more than half of Apple, reported Bloomberg citing researcher Strategy Analytics. '
article_snippet: But in so doing, Apple will bring very valuable attention to The smartwatch market, essentially releasing a rising tide that will float all Apple boats,' said Forrester analyst James McQuivey after the Apple Watch unveiling.
article_snippet: And the new smartwatch partnership hopes to launch the timepiece equivalent of a yacht. '
highlights_snippet: Firms will create new luxury smartwatch platform .
  
highlights_snippet: Believes system will use Google's Android Wear software .