article_snippet: But unlike standard units, its first ‘shop in shop’ on London’s Tottenham Court Road - a place renowned for its technology stores will allow customers to fly over the Earth using a giant screen as well as other immersive experiences.
article_snippet: Scroll down for video .
article_snippet: ‘The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years.
article_snippet: High flier: In the shop, which opens its doors today, customers will be able to use a giant immersive screen called the ‘Portal’ to ‘fly’ over different parts of Currys PC World.
article_snippet: We think it’s a genuinely unique try-before-you-buy experience.
article_snippet: In the shop, which opens its doors today, customers will be able to use a giant immersive screen called the ‘Portal’ to ‘fly’ over different parts of the world.
article_snippet: Ainsley Sykes, Senior Project Manager for Currys
article_snippet: PC World said: ‘This will be a new and innovative way for customers to engage in store, interacting with the immersive technology as well as having fun while learning.
article_snippet: Here, people try out new laptops .
highlights_snippet: It's inside Currys PC World and aims to encourage people to try products .
  