article_snippet: The 54-year-old is the star of mature fashion retailer JD Williams' latest campaign.
article_snippet: the star of mature fashion retailer JD Williams' latest campaign showcases the new collection of floral dresses, bright separates and statement jumpsuits, including pieces from Lorraine’s own range for the retailer.
article_snippet: Lorraine Kelly is the star of mature fashion retailer JD Williams' new TV advert and showcases the brand's floral and feminine spring designs in the promotional video and imagery .
article_snippet: Lorraine Kelly first collection for JD Williams was targeted at the 50-plus female and came on the back of research by the brand that revealed just 20 per cent of mature women feel well catered for on the high street. '
article_snippet: Lorraine, who served as the face of JD Williams before designing the range for the brand that revealed just 20 per cent of mature women, believes that there's a big untapped market of 50-plus women who are 'in Lorraine, who served as the face of JD Williams before designing the range for the brand prime and want to look fashionable'.
article_snippet: Lorraine Kelly said: 'Women of 50-plus look better than ever and as a 55-year-old, I know that I want to look chic and on trend but also have the comfort factor.'
article_snippet: Lorraine, pictured at the NTA's in January, believes that there's a big untapped market of 50-plus women who are 'in Lorraine, pictured at the NTA's in January and want to look fashionable'
highlights_snippet: TV presenter models spring range for JD Williams .
  