article_snippet: Lewis may no longer be one half of motorsport's "Posh And Becks" but Lewis's not been shy of socializing with stars from other spheres.
article_snippet: Mixing with celebrity friends has raised Lewis's profile, and for some of Lewis fans that is part of Lewis appeal, but there is also a danger of alienating Lewis petrolhead devotees.
article_snippet: The famous friends, bright red private jet -- complete with traveling pampered pooches Roscoe and Coco -- and forays into song writing might be at odds with the perceived image of a feisty F1 world champion.
article_snippet: Marketing expert Steve Martin, who worked with Lewis in Lewis role as CEO of M&C Saatchi Sport and Entertainment, warned the driver's lifestyle could be "a bit showy."
article_snippet: I'm not sure if in any walk of life people like showy people," Lewis told CNN.
article_snippet: Christopher Thomas, a Lewis super-fan from New York, says: "Hanging out with top celebrities isn't a problem as long as a problem doesn't interfere with Lewis ability to race.
article_snippet: Lewis has often split opinion with Lewis emotional approach to racing.
article_snippet: Unlike Lewis seemingly unflappable Mercedes teammate Nico Rosberg, the Briton races with Lewis heart on Lewis sleeve.
article_snippet: Lewis is cautious and aggressive all at the same time," says Brazilian fan Melissa, who shows Lewis support for the Mercedes driver by referring to Lewis as Mel "Hamilton.
article_snippet: A lot of commentators diss Lewis for being open about Lewis emotional life," says Tom Roope, whose company The Rumpus Room creates Hamilton's digital media.