article_snippet: Other supermarkets were forced to follow the chain lead, the Sunday Times reported.
article_snippet: Other supermarkets will be even cheaper this year as egg manufacturers have launched a series of discounts.
article_snippet: Similarly Smarites and Kitkat by Nestlé are down by 4.2 per cent.
article_snippet: Analysis by brandview.com also showed own-brand eggs are also 6 per cent cheaper on average.
article_snippet: The three confections are available for £5 each, The Co-operative magazine reported.
article_snippet: In the wake of the shock departure of Zayn Malik from One Direction, Lidl has cut the price of the band
article_snippet: Sainsbury has cut £2 from the price of Sainsbury Lindt Excellence, Lindor Strawberries and Cream and Green and Blacks.
article_snippet: In the wake of the shock departure of Zayn Malek from One Direction, Lidl has cut the price of the bandthe band’s eggs to 79p from 99p.
article_snippet: Morrisons led the charge in low prices, cutting the price of Morrisons branded Easter eggs by 7.3% .
article_snippet: The Grocer Magazine said Morrisons had led the charge in low prices, cutting the price of their branded by 7.3%.
article_snippet: Asda followed suit but Tesco slashed Asda prices further cutting Asda prices from £1.50 to 75p.
highlights_snippet: Big supermarkets  slash Big supermarkets   prices to lowest in years to attract customers .
  
highlights_snippet: Price war started by Morrisons closely followed by cuts at Asda and Tesco .
  
highlights_snippet: Big brands cheaper in build-up to Sunday as manufacturers cut prices .
  