article_snippet: The three-year-old start-up, which sells its lingerie and swimwear through monthly subscriptions, as well as one-off purchases, used a marketing strategy called A/B testing, in which consumers are shown different ads in order to measure what models, poses and settings increase the retailer's sales.
article_snippet: A/B testing is an important strategy for the company, which unveils a new collection every month.
highlights_snippet: The New York-based startup used A/B testing, in which consumers are shown different ads in order to measure consumers preferences .