article_snippet: Cheltenham’s former sponsorship chief Peter McNeile fell on Cheltenham’s former sponsorship chief Peter McNeile sword two years ago.
article_snippet: Cheltenham’s former sponsorship chief Peter McNeile came after Cheltenham’s former sponsorship chief Peter McNeile told a reporter the Jockey Club, which own the course, were seeking a single, bluechip sponsor from outside the betting industry for three of the betting industry top races, including the Cheltenham Gold Cup.
article_snippet: Yet all four of the marquee races at the Festival still have bookmaker names attached to them.
article_snippet: A Jockey Club spokesman said Cheltenham’s had three new sponsors from outside the betting industry and were pleased with the portfolio.
article_snippet: Tom Scudamore and Dynaste charge away with the Ryanair Steeplechase at Cheltenham Racecourse .
article_snippet: Kate Miller, highly combative head of racing PR for William Hill, is leaving the bookmakers after Cheltenham’s to join agency GolinHarris who conveniently have just renewed Tom Scudamore and Dynaste consumer PR contract with William Hill.
article_snippet: Meanwhile, the bookmakers have still to appoint a communications director five months after the search started for a job paying as much as £200,000-a-year to the right candidate.