article_snippet: Ridiculed: After the campaign that involved the messages on drink cups was announced, Twitter users slammed the idea as naive .
article_snippet: Schultz said that the phase of the campaign that involved the messages on drink cups was 'just the catalyst' for a larger conversation.
article_snippet: Schultz also said this part of the campaign that involved the messages on drink cups was always scheduled to end on Sunday.
article_snippet: An executive on Starbucks communications team, Corey duBrowa, even blocked people on Twitter before temporarily taking down his account after being bombarded with criticism over the campaign that involved the messages on drink cups.
article_snippet: DuBrowa later said in a post on Medium that DuBrowa felt DuBrowa was being 'personally attacked in a cascade of negativity' and that DuBrowa had gotten overwhelmed, but later reactivated his account.
article_snippet: Schultz has explained that workers do not have to participate in the campaign, and that stores can make customers another drink or cover up cups if workers don't like the message.