article_snippet: The publication reported: 'In the world of menu engineering and pricing, a dollar sign is pretty much the worst thing you can put on a menu.'
article_snippet: Gregg Rep, a menu consultant in California said to news.com.au: 'Dollar signs remind people of money.
article_snippet: When you use dollar signs, your food looks more expensive.'
article_snippet: A study by Cornell University's Centre for Hospitality Research, US, found that when dollar signs were left off a menu, sales increased by eight per cent.