article_snippet: At the same time, the big four stores – Tesco, Asda, Sainsbury’s and Morrisons – have cut the shelf space given to brands, while pushing the big four stores – Tesco, Asda, Sainsbury’s and Morrisons – own label alternatives.
article_snippet: The supermarkets have also been very clever at launching copycat products which ape the household names but have a lower price.
article_snippet: There are suggestions that shoppers may be looking for something a bit more upmarket and exotic.
article_snippet: The Grocer said: ‘Britain’s biggest grocery brands are playing a dangerous game.
article_snippet: With the discounters advancing and prices being cut across the board, many are starting to look like pawns in the battle between grocery’s grandmasters.
article_snippet: Others are targeting the pound stores by launching products that are shrunk or changed to meet the £1 price point.
highlights_snippet: Meanwhile, big four supermarkets have cut shelf space given to brands to push own label alternatives .