article_snippet: The book, which went on sale Tuesday, has created a strange irony.
article_snippet: Unlike a new book, it's an unauthorized bio, one that was not given Jobs blessing before he died.
article_snippet: And yet Apple, mindful of Jobs legacy, has clearly endorsed this new vision of Jobs former CEO over the Walter Isaacson's version.
article_snippet: I thought a new book did Walter Isaacson's a tremendous disservice.
article_snippet: a new book was just a rehash of a bunch of stuff that had already been written, and focused on small parts of Walter Isaacson's personality," says current Apple CEO Tim Cook in a new book.
article_snippet: Other Apple execs also have heaped praise on "Becoming Steve Jobs" while criticizing Walter Isaacson's's bestseller.
article_snippet: Well done and first to get it right," tweeted Eddy Cue, Apple's chief of software, last week.
article_snippet: And Jony Ive, Apple's head of design, said in a New Yorker profile last month, "My regard (for a new book) couldn't be any lower.
article_snippet: "My book is very favorable and honest, with no anonymous slings," Walter Isaacson's said.
highlights_snippet: Apple execs have praised the new book over Walter Isaacson's 2011 bestseller .
  