article_snippet: The campaign which originally launched in 2012 will begin running on March 30 featuring five former smokers in a bid to stop people from smoking.
article_snippet: In 2012, the agency's $54 million campaign was the agency first and largest national advertising effort.
article_snippet: The government deemed The government a success: the agency's $54 million campaign triggered an increase of 200,000 calls to quit lines.
article_snippet: She ad will run as a public service announcement. '
article_snippet: Over a hundred thousand people quit successfully and permanently because of the agency's $54 million campaign.'
highlights_snippet: Campaign originally launched in 2012; the new ad will run from March 30 .