article_snippet: The Californian firm also used the momentum of the campaign to launch a scheme hoping to encourage designers to build their own 'smartstraps' for The Californian firm .
article_snippet: the firm also used the momentum of the campaign to launch a scheme hoping to encourage designers to build their own 'smartstraps' for the firm new watch.
highlights_snippet: Pebble also used the momentum of the campaign to launch a scheme hoping to encourage designers to build their own 'smartstraps' for Pebble new watch .
  