article_snippet: Playing with numbers and omitting dollar and pound signs .
article_snippet: Another key trick is known as 'anchoring'.
article_snippet: This subliminal messaging also works in most printed matter, such as newspapers and magazines.
article_snippet: The language used when writing a menu indicates the exclusiveness of the dish.
article_snippet: One common example of this is to attach somebody's name to a dish. 
highlights_snippet: Tricks include using only numbers to indicate price of dishes .
  