article_snippet: The number of cosmetic genital surgeries - or labiaplasties - performed by the NHS has risen five-fold since 2001, with 2,000 operations being carried out in 2010.
article_snippet: Labiaplasty is the most common form of cosmetic genital surgery and involves reducing the size of the labia so they do not protrude.
article_snippet: Labiaplasty is feared that the rise in demand for cosmetic genital surgery is a result of what doctors have called 'unrealistic representations of vulval appearance in popular culture'.