article_snippet: The night before [a meeting with Nike] I got concerned because… there wasn't an overlying sensibility to them all.
article_snippet: I wrote about four or five ideas.
article_snippet: And they asked He if He had any final thoughts
article_snippet: and He said: "Let's do it.
article_snippet: How do you ask for an ultimate challenge that you are probably going to lose, but you call it in?"
article_snippet: So I thought, well, I didn't like "Let’s do it"