article_snippet: The launch is the chain's latest attempt to lure families from across the social spectrum and particularly to tap into the taste of middle and higher income shoppers.
article_snippet: The supermarket's continuing success means sales are growing at around 19 per cent a year.
article_snippet: The supermarket also now has a market share of five per cent - almost the same as Waitrose.
article_snippet: Collaborating so closely to produce such a beautiful range - whilst still offering excellent value to our shoppers - has been a real challenge, but our have relished it.'
highlights_snippet: Range is German discounters latest bid to attract 'upmarket' customers .