article_snippet: Ten million people may have watched Carl's Jr. Superbowl ad featuring a seemingly naked model and Ten million people new 'all natural' burger - but it didn't make Ten million people want to take a bite.
article_snippet: Advertising research firm Ameritest found that, although the ad featuring model Charlotte McKinney went viral, Advertising research firm failed to help sell burgers and even offended potential customers.
article_snippet: Advertising research firm Ameritest found that Carl's Jr. steamy Superbowl ad, featuring model Charlotte McKinney, failed to help sell burgers even though Advertising research firm Ameritest received 10million views on YouTube .
article_snippet: A spokeswoman for CKE restaurants, which owns Carl's Jr., said the Ameritest study was 'not consistent' with the fast food company's 'sales results'. '
article_snippet: Sales for the Carl's Jr. All-Natural Burger reached a new high the week of the Superbowl broadcast,' Sales for the Carl's Jr.
article_snippet: But Sean Scott, Ameritest's senior brand consultant, credits Carl's Jr.'s sales with the fact that the restaurant offered $1 coupons for an All-Natural Burger combo.
article_snippet: A spokeswoman said the Ameritest study was 'not consistent' with Carls Jr.'s 'sales results', but Ameritest attributes the fast food company's sales with the fact that Ameritest offered $1 coupons for an All-Natural Burger combo .
highlights_snippet: Commercial features seemingly naked model Charlotte McKinney advertising the fast food chain's 'All Natural Burger'
  Advertising research firm Ameritest found only 27 per cent of people planned to visit the fast food chain after watching the ad .
  