article_snippet: And last night there was mystery over who exactly had ended the relationship.
article_snippet: Analyst Bryan Roberts, of market research firm Kantar Retail, said: ‘
article_snippet: In marketing terms, this is absolutely the right thing to do. '
article_snippet: People turn on the television and see two incredibly wealthy lads being well paid to advertise a supermarket which is supposed to be helping us save money.
article_snippet: People are far more savvy these days and People can make that connection.
article_snippet: Scroll down for video .