article_snippet: ‘The Apple reveal finally answered all of our questions on pricing and availability, but the all-important "why" remained elusive.
article_snippet: Apple is asking our to pay for a level of technical craftsmanship and prestige - but this is unchartered territory and Apple is stepping into one of the few arenas where unchartered territory’s still outclassed.
article_snippet: Sales will be driven by the novelty factor as well as the draw of Apple.
article_snippet: Plus Apple has an exceptional track record.
article_snippet: Apple made our buy into the tablet in our millions when sceptics questioned whether there’d be enough demand.
article_snippet: There’s no reason Apple can’t do the same again.