article_snippet: February ended the run of former Chief Executive Don Thompson.
article_snippet: former Chief Executive Don Thompson short tenure included 2014, when falling profit, revenue and traffic resulted in one of McDonald's worst years in decades.
article_snippet: Today's disappointing numbers underscore the widespread reforms McDonald's requires ... and these changes must go beyond new management to include refreshing its stale and insular board,' said Dieter Waizenegger, executive director of the CtW Investment Group, which advises union pension funds that hold a small percentage of McDonald's shares.