article_snippet: The rise in unsolicited mail has proved lucrative for Royal Mail, which is struggling from increased competition in the parcels market and a fall in the number of ordinary letters being posted.
article_snippet: Revenue from ‘marketing mail’ – addressed and unaddressed – has soared to £1.1bn a year, earning Revenue from ‘marketing mail’ – addressed and unaddressed – £3million a day.
article_snippet: Royal Mail said the rise in marketing mail was due to the improved British economy, as companies found companies had more money to advertise companies goods and services.
article_snippet: A spokesman said: ‘Marketing mail is mail like any other –
article_snippet: it is our job to deliver Marketing mail.
article_snippet: Companies use direct mail because direct mail has proven results.
article_snippet: ‘Many households find the information useful.
article_snippet: Three in five people have acted in response to a piece of advertising mail in the last 12 months as a direct result of receiving door-to-door marketing material.
article_snippet: As people increasingly stop posting letters in favour of email and text messages, Royal Mail said marketing mail was an important source of income.
article_snippet: Royal Mail said profit from marketing mail was important to ensure the survival of the universal service – the universal service obligation to deliver to every address in Britain, six days a week, for the same price.
article_snippet: its obligation to deliver to every address in Britain, six days a week, for the same price added that revenue from marketing mail helped to ‘keep UK stamp prices among the best value in Europe’.
highlights_snippet: Rise has proved lucrative for Royal Mail with revenue soaring to £1.1bn .
  