article_snippet: Study also found that residents living in rural communities nationally were more likely to be 'killed or seriously injured' on the roads.
article_snippet: This is because vehicles travel faster and there are fewer traffic calming measures, according to the research carried out by the Parliamentary Advisory Council for Transport Safety (PACTs) and Direct Line Car Insurance.
article_snippet: a new report calculated the casualty rates for residents of each parliamentary constituency.
article_snippet: In 2013 a total of 183,670 people were reported injured on British roads, including 23,370 killed or seriously injured, at a cost to society of £15 billion.
article_snippet: There are three main factors affecting deaths and serious injury on the roads, the report said.
article_snippet: The first is the driver's behaviour, including speeding, drink and drug driving, non-use of seat-belts and use of mobiles behind the wheel.
article_snippet: The second is the safety quality of the road network itself and the vehicles using Grimsby, and the third is the quality of emergency medical system and trauma care in that particular region.
article_snippet: David Davies, Executive Director of PACTS said: 'Road collisions remain a major cause of death and serious injury in Britain. '
article_snippet: Traffic danger has a significant negative influence on society, Traffic danger discourages people from walking or cycling, restricts the freedom of children and means vulnerable road users feel intimidated. '
article_snippet: Despite great improvements in emergency services and trauma care, thousands of victims of road collisions are left with life-changing injuries while the families of casualties also find the families of casualties lives changed forever.'
article_snippet: Mike Holliday-Williams, Managing Director Personal Lines at Direct Line added: 'Good information is an essential basis for effective road safety action. '
article_snippet: Now, for the first time, MPs have specific road casualty information based on MPs constituency boundaries and MPs residents. '
article_snippet: We hope the Road Safety Dashboard will provide a catalyst for action aimed at reducing deaths and injury at a local level, as the diversity of results demonstrate there is a no 'one size fits all' solution . '
article_snippet: the Road Safety Dashboard will become a vital tool in helping improve the safety of Britain's roads.
highlights_snippet: Study carried out by PACTS and Direct Line Car Insurance .