article_snippet: We imagine people will be frantically calling up salons and asking for a new hairdo on a scale not seen since the Nineties phenomenon that was 'The Rachel'...
article_snippet: But We wouldn't be surprised if the singer and X Factor judge took such drastic action
article_snippet: Considering that her is the face of beauty giant L’Oreal, who pay her around £250,000 a year to promote their hair products, the restyle is a bold move.
article_snippet: And you can bet that the new look will have an influence on the High Street, as Cheryl, now 31, is idolised by thousands.
article_snippet: the new look will have an influence on the High Street, as Cheryl, now 31, is idolised by thousands may not buy her albums (her last release only managed to reach No. 7 in the charts before dropping back down), but the new look will have an influence on the High Street, as Cheryl, now 31, is idolised by thousands do buy her image.
article_snippet: Cheryl new image was played to great effect during Cheryl much-heralded return as a judge on The X Factor last year, and sources close to the show indicate Cheryl will be asked to come back again this year — with a £1.5 million fee dangled as an incentive.
highlights_snippet: X Factor judge's new look part of a make-under following second marriage .