article_snippet: However, business insiders told The Mail on Sunday that Morrisons would not renew their multi-million advertising deal because Morrisons wants future advertising to emphasise Morrisons value credentials and the quality of Morrisons food, which the duo no longer represent.
article_snippet: Morrisons reported profits down by 52 per cent to £345 million last week – Morrisons worst results in eight years.
article_snippet: And chairman Andy Higginson said Morrisons had slashed the value of Morrisons property portfolio by £1.3 billion.
article_snippet: Sources said the supermarket chain decided not to renew the advertising contract with the pair .
highlights_snippet: But the TV duo has now parted Morrisons with the supermarket chain .
  
highlights_snippet: Sources said Sources was Morrisons that would not renew the pair's deal .