article_snippet: Swatch, the world's .
article_snippet: Swatch're coming for you Apple!
article_snippet: Swatch was already well positioned to compete, CEO Nick Hayek said.
article_snippet: Swatch's strategy appears to revolve around .
article_snippet: Swatch are the world champions of integrating smart functions .
article_snippet: Swatch don't want to produce a mini .
article_snippet: At 1600 GMT, Swatch shares were up 2.7 percent at 432.1 .
article_snippet: It's a fantastic opportunity for Swatch.
article_snippet: , that's not Swatch business.'
article_snippet: Swatch is also launching a range of sports-themed 'Swatch .