article_snippet: Being 'shared' or 'liked' on social media is worth social media weight in gold these days, with plenty of companies looking to reward users and gain publicity for users brands.
article_snippet: It's a good time to be a popular person on Facebook, Instagram or Twitter, as travel companies and hotels have started to offer  'freebies' in exchange for recognition on social media.
article_snippet: Hotels and airlines are opening up to the commercial  opportunities of  tourists posting rave reviews or impressive holiday snaps through social media channels to Hotels and airlines thousands of followers.
article_snippet: It pays to be socially active .
article_snippet: However, discounts are only for those who have a large number of friends and followers on Twitter, Facebook, Google+, LinkedIn and Instagram.
article_snippet: These 'tastemakers', as the website describes those with an active online presence, will be offered customised concessions tailored to those with an active online presence social media profile.
article_snippet: It means that the more popular a Hotelied member is online, the larger the  discount will be offline.
article_snippet: Visitors can still be awarded money off if Visitors have a substantial number of friends or followers.
article_snippet: The Belgrade Modern Hostel has introduced a sliding scale of discount depending on online popularity.
article_snippet: The size of your social media network is the basis for a discount ranging from five per cent up to free hostel stays.'