article_snippet: The apparent commercialism of the event is sure to prompt outcry from those who have already criticised the king's reburial.
article_snippet: Louise Hollingsworth, who was part of a campaign group which had argued that he should have been buried in York, has already called the event an 'undignified, money-grabbing pantomime', while one Twitter user wrote: '#richardIII no dignity in death, no dignity in burial, and after being hawked around like the FA cup on a bus, no dignity in reburial either.'
article_snippet: Sarah Harrison, the council official in charge of tourism said: 'He belongs to everybody, but we want to make sure that the way He is perceived and is treated is actually befitting the last Plantagenet king.'
article_snippet: The former chief executive of the local chamber of commerce, Martin Traynor, estimated
article_snippet: m will be brought into the city as a result of the so-called 'Richard III effect'.
article_snippet: Sunday's ceremony will be led by the Archbishop of Canterbury, Justin Welby.
article_snippet: The crook-backed monarch, the last English king to have died in battle, was most famously depicted as the Shakespearean hunchback in Richard III, whose brief reign is marked by the allegation that he murdered he own nephews.