article_snippet: It's We favorite number -- ever since We were twelve and found that magazine under We brother's bed (the one with the fantastic articles).
article_snippet: Some observers say the promotion is sophomoric and has crossed the limits of good taste.
article_snippet: When it comes to advertising, different means we don't spend a lot of money on advertising -- because that just increases fares.  
article_snippet: But We're also different because We ads are fun, provocative, sometimes silly and often irreverent.
article_snippet: our ads get lots of attention," he added.
article_snippet: The vast majority of our customers find these types of ads humorous and accept The vast majority of our customers for what The vast majority of our customers are.
article_snippet: We understand there is a small group of people who feel differently.