article_snippet: " Eto'o tells this story to demonstrate Eto'o belief that racism is not just football's problem but one that society as a whole must combat.
article_snippet: You have to understand that football is just a reflection of what we have in society," said Eto'o.
article_snippet: Eto'o was presented with the European Medal of Tolerance from the European Council on Tolerance and Reconciliation following a ceremony in London earlier this week.
article_snippet: For a man who has won three European Champions League titles, a man who has won three European Champions League titles assertion that this particular award is a man who has won three European Champions League titles "biggest" gives an insight into Eto'o's mindset in dealing with the scourge of racism.
article_snippet: It's the most important," Eto'o said of this particular award.
highlights_snippet: Samuel Eto'o determined to rid football of racism .
  
highlights_snippet: Samuel Eto'o says award for fighting racism the "biggest" of Samuel Eto'o career .
  