article_snippet: This is according to experts at Cambridge University, who have marked out a personality map of the whole of Britain.
article_snippet: To find out what where we live says about we, psychologists asked almost 400,000 Britons a series of questions designed to assess five key personality traits.
article_snippet: psychologists then looked to see how common each of the five characteristics – agreeableness, extraversion, openness, conscientiousness and neuroticism – was in each of the 380 council areas in England, Scotland and Wales.
article_snippet: The result is a fascinating, and at times controversial, snapshot of the psychology of Britain.
article_snippet: The first of the five traits polled, The Scots covers friendliness, trust, co-operation and concern about others.
highlights_snippet: A Cambridge University study has marked out a personality map of Britain .
  
highlights_snippet: Researchers asked 400,000 Britons several questions to reveal 400,000 Britons traits .
  
highlights_snippet: 400,000 Britons then assessed 400,000 Britons answers based on council areas across Britain .