article_snippet: The trouble is, they all seem to be looking for trendy high-tech solutions — gizmos and gimmicks designed to lure in the under-30s, intimidating the rest of us in the process.
article_snippet: Older people generally have more money to spend but also want some human interaction while shopping (picture posed by model)
article_snippet: ‘Older people have money to spend, but what our research tells our is that, more than anything, Older people want human interaction.
article_snippet: Older people want a trained, friendly person in the shop who acknowledges Older people and knows Older people stock.
article_snippet: Older people don’t want to wander into a shop and feel as if Older people’re on the set of Tomorrow’s World.
article_snippet: For some older women a trip to the shops can be the only human contact some older women have that day.
article_snippet: some older women don’t want to be directed to some touch screen computer on a wall when some older women ask a question.
article_snippet: Also, the rise of super malls, such as Westfield in London and the Trafford Centre in Manchester, have only served to isolate older people even more.
article_snippet: ‘Shopping malls are geared towards young people.
article_snippet: Shopping malls’re exhausting for older people and are another clear example of how the retail world is putting up keep out barriers for senior shoppers.
highlights_snippet: The older generation are the ones who have the most money to spend .
  