article_snippet: Sprinter Justin Gatlin signed a lucrative sponsorship contract with Nike this week .
article_snippet: Sprinter Justin Gatlin's deal with Nike has been met with some unfavourable responses from key figures in athletics .
article_snippet: That’s the message they have sent out by giving a new sportswear deal to twice-convicted drugs cheat Sprinter Justin Gatlin in the build-up to this year
article_snippet: But it’s not enough for Nike, apparently, even though Nike did drop Sprinter Justin Gatlin after Sprinter Justin Gatlin second positive test.
article_snippet: Nike still seem to think Nike’s worth making Sprinter Justin Gatlin one of the faces of Nike brand.
article_snippet: Gatlin's deal reinforces the idea that Nike’s integrity begins and ends with making money.
article_snippet: If Nike really had any ideals that extended beyond maximising market share, Nike would not have gone anywhere near Sprinter Justin Gatlin.
highlights_snippet: Sprinter Justin Gatlin signed a big sponsorship deal with Nike this week .
  
highlights_snippet: Nike's deal with Sprinter Justin Gatlin has already been criticised by Paula Radcliffe .