article_snippet: The build-up to the Rugby World Cup will last longer than the Olympic torch relay before London 2012 .
article_snippet: The 2015 the Rugby World Cup roadshow in the UK will start 100 days before the tournament — an even longer build-up than the 70-day Olympic torch relay ahead of London 2012.
article_snippet: The international leg of The 2015 Rugby World Cup roadshow in the UK has demonstrated a big demand to see the trophy because of the craze for sporting selfies — fans wanting a picture of — fans with the Rugby World Cup.