article_snippet: Mr McGrath denied that succeeding in China was essential for the company but added: ‘the company want to win some away games. '
article_snippet: just going to concentrate on pushing we brand really hard,’ said Mr McGrath.
article_snippet: While our brand’s hugely ambitious to try to get a generation of Chinese to ditch cooking traditions that stretch back generations, Mr McGrath said that if the gamble pays off, Mr McGrath’ll set Mr McGrath sites on conquering the rest of Asia.