article_snippet: In a bid to show visitors what the far north of Scotland has to offer, the North Highland Initiative, backed by Prince Charles, has launched the spectacular North Coast 500 route (NC500), which they hope will become as iconic as the American highway.
article_snippet: NHI chairman David Whiteford said: 'NC500 is one of the most exciting and innovative developments for tourism in the northern Highlands for some time.
article_snippet: Across the globe, touring routes have become famous and often the very reason for visitors making the journey to that country. '
article_snippet: We have, in the northern Highlands, an opportunity to create a globally significant route that captures the essence of the wonderful landscapes and seascapes, people, stories, culture, history, adventures, food and drink and much more.'
article_snippet: Mike Cantlay, chairman of VisitScotland said: 'There really is nothing quite like the open road, and Route 66 really does take in some of the most picturesque parts of that country.
article_snippet: You never know, at the end of the 500 miles, visitors might just be tempted explore 500 more.'
highlights_snippet: The NC500 is a brand new driving route in the Highlands, promoting The NC500 spectacular scenery .
  
highlights_snippet: The initiative, backed by Prince Charles, aims to showcase local Scottish food, drink, accommodation and activities .
  