article_snippet: William is passionate about conservation and was in Yunnan Province Yunnan Province to highlight the plight of the region's wild elephants and to call for an end to the illegal ivory trade.
article_snippet: But you know I think today was very much about highlighting the illegal wildlife trade - this trip for Prince William in terms of conservation has been about watching, listening, learning about the challenges faced by conservationists here in China.'
article_snippet: the visit was designed to highlight the prince's conservation work - and raise awareness of the need to end the illegal trade in ivory.
article_snippet: A royal source has said that during William's talks with China's President Xi Jinping earlier this week wildlife protection and the illegal trade in ivory ivory were raised and that China's President Xi Jinping was pleased by Chinese leader’s pledges to clamp down on the industry.
article_snippet: In a speech before China's President Xi Jinping flew back to Britain, William described the greatest threat to elephants worldwide today as the ‘ruthless and organised poaching and trafficking’ industry.
article_snippet: China's elephants have been decimated by the ivory trade - something William hopes to change .
highlights_snippet: William is trying to raise awareness of the illegal ivory trade .
  