article_snippet: Scroll down for video .
article_snippet: As Seen On Screen and they poached buyer Lorri Penn, centre, from Sir Philip Green's Arcadia to help they get in touch with what customers wanted .
article_snippet: The duo's original idea was to help customers track down the clothes and furniture seen on TV.
article_snippet: Nick explained: 'We read a stat back in 1999 that when the programme Friends aired, NBC got 4,000 calls about some standard lamp in one of their apartments asking where it could be purchased.
article_snippet: So that was the real idea behind the business.'
article_snippet: he and friend Quentin Griffiths poached buyer Lorri Penn from Sir Philip Green’s Arcadia to help he and friend Quentin Griffiths get in touch with what customers wanted and focused solely on celebrity fashion by selling near-matches of what stars were wearing.