article_snippet: app Tinder launched a premium paid subscription version on Monday, but drew criticism over a pricing system that charges older users more.
article_snippet: Tinder Plus, which has been tested since late last year, has subscription fees varying by age and country.
article_snippet: In the US, users under 30 will pay $9.99 a month and older subscribers $19.99, according to a spokeswoman.
article_snippet: Pay to play: Tinder launched a new paid version of their app on Monday called Tinder Plus.
article_snippet: The new service will charge users over 30 $20 a month to use Tinder Plus .
article_snippet: We've priced Tinder Plus based on a combination of factors, including what We've learned through We testing, and We've found that these price points were adopted very well by certain age demographics,' spokeswoman Rosette Pambakian said in a statement. '
article_snippet: Tinder is no different; during We testing We've learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger.'
article_snippet: Tinder, owned by the conglomerate IAC, has not confirmed reports saying the free version of the conglomerate IAC app will include advertising.
highlights_snippet: The casual dating app launched a premium paid subscription called Tinder Plus on Monday .
  
highlights_snippet: The new paid version of The casual dating app will charge users under 30 $9.99 to use the app and those over 30 $20 a month .
  