article_snippet: For what could be David Cameron last appearance at the Dispatch Box today as Prime Minister, David Cameron will have been coached for hours by David Cameron officials.
article_snippet: Cameron, a former political apparatchik-turned-PR man may have assumed Cameron, a former political apparatchik-turned-PR man would not walk into any bear traps – but Cameron, a former political apparatchik-turned-PR man could not have been more wrong.
article_snippet: Then there was a trip to the butcher’s in his Oxfordshire town, where his made a rather tortured joke about fellow Chipping Norton set member Jeremy Clarkson also being a customer.
article_snippet: And then his allowed the cameras into his constituency home.
article_snippet: Perhaps if his spin machine had exerted ruthless control of events, as Alastair Campbell once did for Tony Blair, his spin machine could have been a different story.
article_snippet: As the political fallout continues, Downing Street surely has only Downing Street to blame.
article_snippet: Downing Street was completed at lunchtime on Saturday, giving Downing Street 48 hours to decide how to handle the story and try to control Downing Street to best advantage.
article_snippet: Officials could have leaked Downing Street in advance to try to ensure a positive spin on the revelation.
article_snippet: Or does the absence of any damage limitation strategy suggest that PM got out exactly the message he wanted – even if he hadn’t worked out PM explosive implications?
highlights_snippet: David Cameron said two terms were 'wonderful' but three 'might just be too many'
  Named Boris Johnson, Theresa May and George Osborne as successors .
  