article_snippet: an advertising campaign has caused controversy in the southern Italian city, ahead of a scheduled papal visit next weekend. '
article_snippet: Other saw the 20 x30ft image in the city centre as a cynical marketing move.
article_snippet: But fashion label Rosso di Sera denied billboard  had been deliberately timed to cause a fuss.
highlights_snippet: Rosso di Sera erected billboard as part of billboard  new advertising campaign .
  