article_snippet: So, in partnership with the Alzheimer's Association and so many inspiring women already working on the front lines to fight this disease, we have launched the Wipe Out Alzheimer's Challenge, a multipronged campaign powered by women's brains.
article_snippet: we mission is to enlist women of all ages to get educated, engaged and empowered to instigate change.   
article_snippet: us're asking women to put together women own "brain trusts" in women communities -- groups that will go out and do some muscular fund-raising.
article_snippet: Local brain trust groups'll reach out to help and encourage women whose loved ones have an Alzheimer's.
article_snippet: Local brain trust groups will be politically engaged and encourage political candidates who support increased funding for an Alzheimer's research.
article_snippet: Local brain trust groups'll push Local brain trust groups own doctors to get better-educated about cognitive health.
article_snippet: Wipe Out Alzheimer's is creating a global community of women activists, agitators and agents of change to do just that.
highlights_snippet: Wipe Out Alzheimer's Challenge is launching to fill in for lagging government funding, Maria Shriver's father says .