article_snippet: The explosion of social media also has a starring role in the name game.
article_snippet: And since this generation is so enamored with texting and tweeting, hotels really have to think how names will play in the new media world.
article_snippet: For social media purposes, the number of characters in a name counts.
article_snippet: The odder the name, the less likely someone has already captured the," says Cornell professor Dev.
article_snippet: That's important in terms of intellectual property protection.
article_snippet: But there's nothing random about New brands.