article_snippet: The Mayor of London, Transport for London and Santander have announced a seven-year partnership, which will see ‘Boris bikes’ turn from blue to red.
article_snippet: The deal worth £43.75m is the largest public sector sponsorship in the world, and from April 11,500 of the new red-and-white bikes – renamed ‘Santander Cycles’ – will be available across London.
article_snippet: Mayor of London, Boris Johnson announces Santander as the new sponsor of Santander Cycles in Central London pictured with Nathan Bostock, Chief Executive of Santander UK .
article_snippet: Boris Johnson Boris Johnson believes that the joint vision and Santander UK marketing expertise will help take the Cycle Hire scheme to a new level.
article_snippet: ’ 11,500 of the new red-and-white bikes – renamed ‘Santander Cycles’ – will be available across London from April .
article_snippet: Transport for London and Santander will work together to engage new users via family-focused events in London parks.
article_snippet: The Mayor said: ‘With my Cycling Vision about to bear fruit in new Superhighways, Quietway cycle routes and better junctions, there will be more opportunities than ever for Santander Cycles.
article_snippet: It couldn't be a better time to get involved in cycling.
highlights_snippet: 11,500 of the 'Santander Cycles' will be available across London from April .
  