article_snippet: As such, owners of the sets would see an improvement in picture quality regardless of whether the broadcast was in 4K. An offer of a 'free trial' of Amazon's Prime delivery service has been banned after the watchdog found the online retail giant misled consumers about subscription fees.
article_snippet: The direct mailing sent to consumers with Amazon accounts included a plastic card stating '30-day free trial', information about the associated Amazon Prime Instant Video and a letter.
article_snippet: Small text at the bottom of a letter said: 'Paid subscription starts automatically after free trial unless cancelled.'
article_snippet: Six people complained that the ad was not sufficiently clear that a paid subscription would start automatically if not cancelled during free trial and did not state the cost of the subscription.
article_snippet: The Advertising Standards Authority (ASA) said a paid subscription starting automatically at the end of free trial was a commitment and a significant condition of the 'free' offer, and should therefore be made clear to consumers.