article_snippet: Trendy winter coat manufacturer Canada Goose is being accused of being cruel to animals and covering up the truth about Trendy winter coat manufacturer Canada Goose, Daily Mail Online can disclose.
article_snippet: The hugely successful maker of fur-lined coats is the subject of legal action claiming that The hugely successful maker of fur-lined coats has deliberately deceived consumers, exploited animal welfare concerns with disingenuous marketing and concealed the reality of chilling cruelty and animal suffering on which their multi-million dollar business is built.
article_snippet: The shocking allegations are made against the manufacturer in a legal complaint filed against Trendy winter coat manufacturer Canada Goose last week in Canada.
article_snippet: In the document Animal Justice Canada Legislative Fund has accused the company of, 'engaging in a persistent pattern of using deceptive practices to market Animal Justice Canada Legislative Fund winter jackets by repeatedly misleading consumers with respect to the nature and quality of Animal Justice Canada Legislative Fund jackets which include coyote fur.'
article_snippet: the legal complaint, seen by Daily Mail Online attacks Canada Goose on Canada Goose claims that the coyote fur used in Canada Goose jackets is in any way ethically or humanely obtained.
article_snippet: Canada Goose's website goes on, 'our never purchase fur from fur farms, never use fur from endangered animals, and only purchase from certified Canadian trappers.'
article_snippet: And so while consumers believe every effort is being made to ensure that the fur consumers believe are wearing when consumers believe buy a Canada Goose coat has been secured with minimal animal suffering and maximum human oversight, the fur they are wearing when they buy a Canada Goose coat are, Canada insists, being deceived.
article_snippet: Key among Canada Goose defense of their use of real fur is their insistence that in, 'the coldest places on Earth…fur is not just the best choice, but the only choice.'
article_snippet: Speaking on their website, Danny Reis, the president and CEO of Canada Goose, explains: 'their use coyote fur for a number of reasons.
article_snippet: We also understand that despite the fact that numerous brands also use real fur in numerous brands products and do not attempt to explain numerous brands position, it is We very openness and transparency around this subject that makes Canada Goose a target for activist groups whose views will never align with ours.
article_snippet: In its legal complaint Canada says: 'There is no scientific proof to support Canada Goose claim that coyote fur is more protective of the face, in a way that 'no synthetic material' can be.'
highlights_snippet: Massively successful brand is subject of legal case brought by animal rights activists in Canada over Massively successful brand use of coyote fur .
  
highlights_snippet: Canada Goose says its fur is humanely trapped and vital to livelihood of remote communities - and says its fur will never see eye-to-eye with animal lobby .
  