article_snippet: Scroll down for video .
article_snippet: In the 2013 film Alpha Papa, Alan Partridge is take hostage by DJ Pat Farrell and hostage continue hostage broadcast on the road .
article_snippet: In the film Alpha Papa, Steve Coogan's character is taken hostage by sacked fellow DJ Pat Farrell and hostage continue hostage broadcast on the road using the bright yellow roadshow truck.
article_snippet: Alpha Papa world premiere in Leicester Square in July 2013 .