article_snippet: Camp Quality posted the pictures on Camp Quality Facebook page.
article_snippet: Camp Quality decided to use the opportunity to start a social media campaign, inspired by the success of the 2014 craze, the Ice Bucket Challenge.
article_snippet: the Ice Bucket Challenge raised money for ALS by asking people to throw icy buckets of water on people heads, donate money to the cause and nominate friends to do the same.
article_snippet: Camp Quality set up a text donation platform, so people could donate to nominate the next friends people wanted to see post a #tighthairdo.
article_snippet: Jana Cooper, Camp Quality's Marketing Manager, said: 'The point of difference between this campaign and the Ice Bucket Challenge or the #nomakeupselfie, is that the whole idea centres around kids.' '
article_snippet: Something else that makes It unique is that It was born in Australia and It uses an Australian text donation service.
article_snippet: former Vogue Editor Kirstie Clements posted a photo on Twitter encouraging people to take part in the Camp Quality campaign .