article_snippet: Customisation of phones, known as decoden, is big business in Japan - though sushi isn't always involved . '
article_snippet: Personalised customisation of phones, known as decoden, is big business in Japan.
article_snippet: Worth in the region of 10 billion yen a year decoden, a portmanteau of 'decoration' and the Japanese word for phone 'denwa, is crossing Japan's borders into Asia and inspiring smart phone personalisation elsewhere.
highlights_snippet: Popular Japanese fad for customising mobile cases is known as decoden .