article_snippet: A group of New York City tween boys ranging in age from 8 to 10 were shown dozens of advertisements perpetuating hypermasculine stereotypes, such as images of men all muscled up and not wearing shirts.
article_snippet: In one ad for a big truck, A group of New York City tween boys ranging in age from 8 to 10 heard the tag line
article_snippet: Another advertisement, this one for a clothing company, showed a man from the waist down along with the caption
article_snippet: What was clear was that this group of boys knew what the advertisers were trying to get this group of boys to think, but this group of boys weren't exactly buying it.
article_snippet: Dad' gets a makeover in Super Bowl ads .
article_snippet: The proportion of undressed males in advertising has been steadily on the rise since the 1980s," said Pack.