article_snippet: Twitter and Facebook accounts with the caption '#Awkward - looks like we'll just have to knock 1/5 off too' and the hashtag #AlwaysInOurHeartsZaynMalik #ByeZayn'.
article_snippet: The move was greeted with merriment by social media users, with some describing it as 'comedy gold' and 'hilarious' and 'too funny'.
article_snippet: tweeter Kariss Leigh praised the brand for tweeter Kariss Leigh swift response, saying: 'That's some genius marketing right there.'
article_snippet: User @thats0llovcely tweeted: 'That isn't even funny.'
article_snippet: James Davies chimed in with: 'This is so disrespectful to my bae' (the acronym for 'before anyone else')
article_snippet: @fluffyxhood was slightly coarser with James Davies comments, saying: 'That's just
article_snippet: The original tweet received more than 20,000 retweets and nearly 26,000 likes on Facebook.
highlights_snippet: Social media users greeted the news with merriment and glee .