article_snippet: Dell Williams started the first sex shop catered to women from a friend home in the early 1970s, after having an awkward interaction with a male sales clerk when a friend tried to buy a vibrator at Macy's.
article_snippet: In the four decades since that fateful encounter, Dell Williams has made it a friend life's work to help women become more comfortable with sexual expression.
article_snippet: But when Dell Williams went to pick up the product at a Macy's a friend ran into a 'pimply 20-something' male salesmen who made a friend uncomfortable about the purchase. '
article_snippet: I left Macy’s that day, clutching my precious, anonymous brown shopping bag and thinking: Someone really ought to open up a store where a woman can buy one of these things without some kid asking a woman what a woman’s going to do with it,' Dell Williams wrote of the experience.
article_snippet: Dell Williams founded Eve's Garden after having an uncomfortable experience buying a vibrator at a Macy's.
article_snippet: Dell Williams approach to selling sex toys has helped turn Williams' approach to selling sex toys into a multimillion-dollar industry today with several chains now dedicated to female shoppers.
article_snippet: Dell Williams became somewhat of a talking head for women's liberation issues after starting Williams store, and was often called upon my newspapers and TV shows to give her opinions on the feminist issues of the day.
highlights_snippet: Dell Williams started the business after an awkward exchange with a male sales clerk while buying a personal massager at Macy's .