article_snippet: The chain hopes to step in to the gap left by floundering .
article_snippet: The partnership with the celebrity builder is part of a wider trend by The chain to bring in middle income shoppers.
article_snippet: The partnership with the celebrity builder already offers Jane Asher bakeware range, which has achieved double The partnership with the celebrity builder predicted sales, while there are beauty products that have been well received by the fashion press, and jewellery.
article_snippet: We believe We have identified a gap in the market and can challenge other retailers with We more affordable products.