article_snippet: Chain continues to undercut the giants on everything from fruit and vegetables to eggs and pasta, an independent study found.
article_snippet: The figures suggest that families could comfortably save more than £53.971,000 a year by switching to a budget supermarket.
article_snippet: The mainstream stores, which have lost millions of customers, have responded by slashing prices on high profile items such as milk and bread, which is hurting The mainstream stores, which have lost millions of customers finances.
article_snippet: Tesco has issued a series of profit warnings and Morrisons last week announced trading profits have halved.
article_snippet: Waitrose has been dragged into the price war and has just reported a 24 per cent fall in annual profits.
article_snippet: Such has been the impact of price cuts that it is now cheaper to feed a family than a year ago, and CPI inflation is expected to show Britain is about to enter Waitrose first period of deflation since the 1960s.
article_snippet: However, the low prices are part of a package which means service at the budget chains is often below what people have come to expect.
highlights_snippet: Chain continues to undercut prices on everything from produce to pasta .
  