article_snippet: David Beckham set the trend for celebrity underwear ranges with a range of tighty-whiteys for H&M in 2012 .
article_snippet: But the trend for cheaper, sexier underwear for men was set by David Beckham, who launched a range of tighty-whiteys for H&M in 2012.
article_snippet: In a series of collaborations with the high street giant that followed, the David Beckham Bodywear collection offered mens underwear for as little as £7.99.
article_snippet: Model David Gandy's efforts led to M&S selling 250,000 pairs from Model David Gandy's range last year.
article_snippet: These day, an increasing number of celebrities have followed in the footsteps of David Beckham, including Justin Bieber for Calvin Klein.
highlights_snippet: David Beckham kicked off trend of cheaper underwear for men with H&M range followed by David Gandy's best-selling range for M&S .