article_snippet: Toilet paper has become the barometer for how confident people are in people economy and whether people can afford a minor splurge - like a luxury brand .
article_snippet: Sales of luxury toilet paper are being heralded as the newest way to measure the economy - and judging by our current spending habits things in Britain are looking up.
article_snippet: A report by market intelligence firm Euromonitor International found UK UK stands out among the European countries as only 5.3 per cent of £1.9billion toilet paper sales were made up from the cheaper brands.
article_snippet: The analysts said in A report by market intelligence firm Euromonitor International: 'While the idea of luxury toilet paper may be slightly odd, the idea of luxury toilet paper performance suggests otherwise.'
article_snippet: The analysts added that toilet paper has become the barometer for how confident people are in people economy and whether people can afford a minor splurge.
article_snippet: Abid Ditta from Star Tissue UK told newspaper: 'Abid Ditta from Star Tissue UK have definitely seen an increase in demand for better quality products since Abid Ditta from Star Tissue UK have invested in a new state-of-the-art toilet tissue production line.'
article_snippet: Meanwhile sales of luxury toilet paper are also being enjoyed in the US with the market hitting $1.4 billion last year - and sales are still growing.
article_snippet: A report by Euromonitor International found UK stands out among the European countries because only 5.3 per cent of total toilet paper sales were made up from the cheaper brands - like this Morrisons Value pack .
article_snippet: The Washington Post reported luxury toilet paper sales have grown more than 70 percent since 2000.
article_snippet: Toilet paper is not the only unusual way to measure the improved economy.
article_snippet: Toilet paper sales in the UK have grown by 2 per cent over the last year - the industry is worth £1.9 billion .
highlights_snippet: British people are buying luxury toilet roll rather than cheaper alternatives .
  
highlights_snippet: Only 5.3 per cent of toilet paper sales in UK is made up of cheaper brands .
  
highlights_snippet: Toilet paper sales in UK has grown by 2 per cent and is worth £1.9 billion .
  
highlights_snippet: Meanwhile sales of luxury toilet paper in the US hit $1.4 billion last year .