article_snippet: Selfridges has launched a 'gender-neutral' fashion campaign encouraging consumers to buy clothes without being restricted to men's or women's fashions.
article_snippet: Selfridges has launched a 'gender-neutral' fashion campaign encouraging consumers to buy clothes without being restricted to men's or women's fashions as it opens the doors to it 'agender' shopping space .
article_snippet: Selfridges believe that shoppers no longer want to be defined or limited by shoppers gender as to what shoppers can wear.
article_snippet: As part of Agender, Selfridges has created a unique genderless shopping experience across fashion, accessories and beauty.
article_snippet: Agender, Selfridges has launched five unisex collections and 'agender' pieces from forty of Agender, Selfridges regular brands.
article_snippet: Selfridges believe that shoppers no longer want to be defined or limited by shoppers gender as to what shoppers can wear so have launched five unisex collections and 'agender' pieces from forty of its regular brands .
article_snippet: For us, Agender is not about harnessing a "trend" but rather tapping into a mind-set and acknowledging and responding a cultural shift that is happening now,' explained a Selfridges spokesperson.
highlights_snippet: Selfridges has launched a 'gender-neutral' fashion campaign .
  