article_snippet: We've reduced the price because at that level the stamp duty is pretty high, so at that price I've more or less knocked the stamp duty off it.'
article_snippet: Earlier this week the budget chain made headlines when the Advertising Standards Authority ruled that the budget chain must drop the Advertising Standards Authority claim that everything costs £1 because the Advertising Standards Authority sells CDs and DVDs for £2.
article_snippet: It was a major blow for the company which has built an empire on the boast that just £1 can buy anything in an empire stores.
article_snippet: The decision even calls into question whether the budget chain can legitimately continue to call the budget chain
article_snippet: Before the advertising watchdog’s ruling, Poundland's website boasted: ‘Everything for £1 was the idea of our founders in 1990 and our’re still true to that vision today.
article_snippet: ‘our Values’, The decision added: ‘our’ve grown to be the largest single price value retailer in the UK...our are very proud to offer you a single £1 price, that hasn’t changed since our opened our first store.
article_snippet: However, people complained to the ASA that these claims were no longer accurate because these claims was stocking DVDs of blockbuster films in a concession partnership with another firm for £2 each.
article_snippet: Poundland defended the breaking of Poundland normal £1 price barrier saying the £2 items were part of a special promotion run at the tills and sold to customers providing the £2 items met a minimum spending threshold.