article_snippet: There was a point where there was a nosedive, when it was hitting the rocks because it was predominantly dependent on DVDs, and the quality of the production was poor.
article_snippet: It was successful up to a point until piracy came in and intellectual properties weren't protected and practitioners weren't getting practitioners worth.
article_snippet: So I would say right now it's getting better ... because cinema culture is beginning to come -- if you're going to shoot a cinema movie
article_snippet: then you've got to be thinking about the quality of the production and of the story.
article_snippet: So it's a long thing, unlike how we just used to do cheap movies
article_snippet: -- people could actually tell most of our stories from the beginning, people could tell the end already.
article_snippet: I want that to change, hence I don't do too many of people movies anymore, but the cinema movies are now coming out and when that starts to come out then the cinema movies would give room to people getting more from the cinema movies.