article_snippet: After ' campaign as 'very genuine' was announced earlier this week, the coffee chain was slammed on social media and was accused of using racial tensions to boost the coffee chain bottom line.
article_snippet: After campaign was announced, Twitter ruthlessly mocked Starbucks.
article_snippet: One user tweeted: 'I don't have time to explain 400 years of oppression to you & still make my train.'
article_snippet: Another added: '#RaceTogether is what happens when a 1%-er without any actual anti-racist education or training has a mid-life "white man's burden" crisis.'
article_snippet: An executive on Starbucks' communications team, Corey duBrowa, even blocked people on Twitter before temporarily taking down his account after being bombarded with criticism over campaign.
article_snippet: DuBrowa later said in a post on Medium that DuBrowa felt DuBrowa was being 'personally attacked in a cascade of negativity' and that DuBrowa had gotten overwhelmed, but later reactivated his account.
article_snippet: Ridiculed: After campaign was announced, Twitter users slammed the idea as naive .
article_snippet: Another Twitter user pointed out the lack of diversity in the campaign material .
article_snippet: Inserting Another Twitter user into national issues is not new territory for
article_snippet: And in 2013, Another Twitter user placed newspaper ads saying that firearms were not welcome in Another Twitter user cafes after firearms became the site of gun rallies.