article_snippet: Stores are set to cut back on Black Friday discounts this year to avoid another ‘delivery tsunami’.
article_snippet: The idea of Black Friday has been imported from America, where retailers offer big discounts to kick start the Christmas shopping season.
article_snippet: The web stores trade body, IMRG, has warned retailers that retailers will have to fundamentally rethink how retailers handle Black Friday this year after a catastrophe in 2014 .
article_snippet: The web stores trade body, IMRG, has warned retailers that retailers will have to fundamentally rethink how retailers handle Black Friday this year.
article_snippet: Significantly, The web stores trade body, IMRG said: ‘Black Friday can be very profitable for retailers who get Black Friday right, but discount rates will need to be rationalised and panic-discounting avoided.
article_snippet: ’ Black Friday suggests stores might want to spread the discounts and promotion over a longer period, perhaps a weekend or week, in order to avoid the spike in orders.
article_snippet: Scenes of violence: Cutomers fought tooth and nail to make the most of discount deals on Black Friday. 
article_snippet: It’s fair to say that Black Friday splits opinion, but the impact of it is so vast that it affects all retailers whether all retailers run campaigns or not.
highlights_snippet: Shops cut back US retail event to avoid deliveries overload and confusion .
  
highlights_snippet: Discounts supposed to kick-off Christmas proved disaster in the UK .
  
highlights_snippet: Scenes of violence and disappointment marred Britain's Black Friday .
  