article_snippet: Eyeko, for one, is a brand bringing a world first to beauty shelves.
article_snippet: The company, which is headed up by Nina and Max Leykind and counts Alexa Chung as an ambassador, have just launched BESPOKE - a personalised mascara service exclusively at Harvey Nichols.
article_snippet: Beauty buffs can book in or drop into the store and be assigned a 'mascara editor', who will advise and prescribe the perfect mascara custom-made for your eyes only for £28.
article_snippet: From the brush you want (there's countless options from fat bristles to slim ones), right down to the exact formula you so desire (lengthening, boosting, curling), there's over 100 combinations to help you create your dream mascara.
article_snippet: Each Bespoke Mascara is made on-site and instantly.
article_snippet: Speaking about the service, Max Leykind said: 'Eyeko was born out of a need to create the perfect mascara which led us to design us unique no waste squeeze tube packaging and develop botanical formulas with bristle brush designs to maximise mascara application culminating in the ultimate creation of us new Bespoke Service at renowned London store Harvey Nichols where us story first began.'
article_snippet: Eyeko have just launched BESPOKE - a personalised mascara service exclusively at Harvey Nichols .
article_snippet: Eyeko is headed up by Nina and Max Leykind and count Alexa Chung, centre, as an ambassador .