article_snippet: he said: 'We want to overwhelm the negativity, to push the positivity to the front. '
article_snippet: We have to absolutely protect that because it's at the core of what We are, and We have a responsibility to We customers to project the correct image,'
article_snippet: That's not easily manageable, but that's what We'll endeavour to do.'
article_snippet: We have a responsibility to We customers to project the correct image,' said a spokesman for the event .