article_snippet: Lorinda said in the years since the POI launched their Facebook page - which has over 144,000 'likes' - their have never encouraged any consumers to boycott particular brands, but are about simply providing information.
article_snippet: The letter, which was printed and not handwritten, and featured no company markings, is the first of its kind according to the POI founder.
highlights_snippet: POI are launching an app on Wednesday evening at 7pm .
  