article_snippet: As Andrew Barton at Urban Retreat at Harrods explains: 'Don’t rub your scalp too vigorously.
article_snippet: Stylists also say it's imperative to rinse your hair for twice the amount of time as lathering on product and never use hot water. '
article_snippet: When drying, avoid rubbing with towels, this creates friction and can damage the cuticle leaving hair dull and lifeless, blot dry instead to prevent damage .
article_snippet: DON'T RUB TOO HARD AND NEVER TOWEL DRY YOUR HAIR .
article_snippet: You may be in a rush but all hairdressers emphasise the importance of avoiding towel drying. '
article_snippet: When drying, avoid rubbing with towels, this creates friction and can damage the cuticle leaving hair dull and lifeless, blot dry instead to prevent damage,' said Issie Churcher.
article_snippet: Dabbing your hair with the towel, followed by a quick squeeze to get rid of excess water is the way forward.