article_snippet: Lewis Hamilton is heading into the new Formula One season as the favourite to seal Lewis Hamilton third world championship, but the Briton is only the fourth-most marketable driver in the sport.
article_snippet: Fernando Alonso, who will miss the season opener in Australia, is the sport's most marketable driver .
article_snippet: But the McLaren driver
article_snippet: ’s popularity in the McLaren native Spain sees the McLaren top the 'most marketable' list ahead of the Fernando Alonso driver of Felipe Massa, with four-time world champion Sebastian Vettel snatching the final podium spot.
article_snippet: ‘Consumer brands will gravitate naturally to where the leading drivers are and with the dominance of Alonso’s profile off the track, a strong first season at the McLaren could well see the McLaren pull even further from the pack,’ said Nigel Geach, Senior Vice President of Motorsport.
article_snippet: However, a strong first season at McLaren, the one to watch is Lewis Hamilton.
article_snippet: With a host of personal endorsements to Lewis Hamilton name already and being a part of a team everyone was chasing last year, Lewis Hamilton has an opportunity to grow Lewis Hamilton reputation internationally as potentially one of F1’s finest.
article_snippet: Lewis Hamilton has a high profile domestically brands will be watching the performance of the Williams driver of Felipe Massa in 2015 very closely.
article_snippet: ’ Felipe Massa, pictured playing Aussie Rules on Wednesday, is third on the list of most-marketable drivers .
article_snippet: Jenson Button is fifth on the list of most-marketable drivers, with Nico Rosberg, Daniel Ricciardo, Romain Grosjean, 17-year-old Max Verstappen and Sergio Perez completing the top 10.
highlights_snippet: Fernando Alonso is most marketable driver, according to Repucom survey .
  
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