article_snippet: Lululemon Athletica Inc told Bloomberg on Thursday that Bloomberg  ABC pants - referring to their 'anti-ball crushing' design - have given the company a 16 per cent  sales hike in the men's sector of the business last quarter.
article_snippet: The Canada-based company's website describes the pants as 'ABC (anti-ball crushing) engineering
article_snippet: Lululemon were hoping Lululemon men's ABC pants - referring to their men 'anti-ball crushing'
article_snippet: One man wrote: 'Despite the waist, the fabric is amazing however the legs were so tight and the fabric so thin.
article_snippet: If I wore these out everyone would know what underwear I have on by being able to see the lines, that's how tight the thighs are.'
article_snippet: I would say there was reduced ball crushing, but the grey are still pretty snug in the thighs and crotch.'
article_snippet: In March 2013, the company had to issue a massive recall of the company black yoga pants after women discovered women were transparent.
article_snippet: The recall, of around 17 per cent of pants sold, had a financial impact on the company.