article_snippet: Move has been welcomed by consumer groups as the telecoms giant attempts to spread BT empire from home telephone, internet and pay TV into mobile phones.
article_snippet: BT hopes that it will be able to sign up millions of households to packages that include the four services to cement it place as Britain’s dominant media company in the 21st century.
article_snippet: Executive director at Which?, Richard Lloyd, suggested the BT move will boost competition and so could be good news for consumers.
article_snippet: Any impact on competition in the mobile market will depend on the terms of BT’s agreement with EE,’ BT’s said.
article_snippet: BT should use BT entry into the mobile market to drive improvements in customer service and to innovate for BT customers.
article_snippet: Any positive changes must not be set back by the merger of BT and EE.’
article_snippet: ‘BT 4G SIM-only launch is exactly the kind of shake up that was needed.