article_snippet: It is a pioneer of 'affordable luxury'.
article_snippet: A luxury goods analyst for Sotheby's said the design looks promising as a high-end product .
article_snippet: But according to Thomaï Serdari, Luxury Brand Strategist and Lecturer at Sotheby’s Institute of Art in New York, the details of the Edition model that have been released look promising.
article_snippet: Chanel targets a broad market and in order to maintain the air of luxury increases the prices often very steeply.
highlights_snippet: 18-carat gold, sapphire and crystal product would be firm's most expensive item since 1983 .
  
highlights_snippet: Technology analyst and luxury goods analyst both tell DailyMail.com both are confident crystal product has the potential to succeed in the market .