article_snippet: However it is clear customers believe the discount chains really do make clear customers money go further.
article_snippet: Aldi’s sales are up 19.3 per cent on a year ago, giving Aldi’s sales a market share of 5 per cent, which is almost on a par with Waitrose.
article_snippet: The growth of Aldi and Aldi rival Lidl has triggered the greatest change in shopping habits since the 1950s when the large supermarkets first arrived to push aside independent traders.
article_snippet: Studies suggest the large supermarkets combination of low prices and awards for the large supermarkets upmarket ranges of food and drink has successfully attracted the ‘BMW classes’ to the large supermarkets no-frills outlets.
article_snippet: Research by retail analysts Him! has revealed a significant change in the type of people shopping at Aldi and Lidl.
article_snippet: The proportion who are in the wealthiest AB demographic category is up from 12 per cent in 2013 to 31 per cent today.
article_snippet: We have plenty of data like this which demonstrates that We have never been more competitive on price.
highlights_snippet: Aldi's year on year sales are up 19.3% giving 19.3% a market share of 5% .