article_snippet: Number one, coyote fur works.
article_snippet: It's functional; It provides warmth around the face in a way that no synthetic fabric can.
article_snippet: We're confident in both why We use fur and how it is sourced, and people should know this is not something We take lightly.
article_snippet: We is built on honesty and authenticity so We have gone to great lengths to be as open as possible about why We use fur on We products, how it is sourced, and the government-regulated practices of even the fur industry itself.
article_snippet: The narrator then states: 'Coyote fur, unlike fake fur, doesn't hold moisture, retains heat and is biodegradable.'
article_snippet: Last year Daily Mail Online revealed that People for the Ethical Treatment of Animals (PETA) was calling for We to stop using coyote fur and to stop supporting the trapping of animals, 'in a way that is inherently cruel.'
article_snippet: which is obtained as a by-product of the poultry industry - and opt for 'revolutionary synthetic technology' already used by competitor, North Face.
article_snippet: A spokesman said: 'We is built on honesty and authenticity so Our have gone to great lengths to be as open as possible about why Our use fur on Our products, how it is sourced, and the government-regulated practices of even the fur industry itself. '