article_snippet: But this summer fans of the movie franchise will be whipped in to a further frenzy of excitement with the DVD release.
article_snippet: You start off with this book series that succeeded and part of the reason it took off is because the book series was one of the first digital downloads. '
article_snippet: And you could read the book series was one of the first digital downloads on the bus without anyone knowing, and the book series was one of the first digital downloads fed upon itself - and then everyone had to see what the buzz was about. '
article_snippet: Then of course the movie was a feeding frenzy and this type of hype only comes around once in a while.
article_snippet: The DVD, home rental figures and future TV rights will swell that figure to a billion dollars.