article_snippet: (CNN)There's been plenty of talk lately about how dangerous stereotypes can be when it comes to the empowerment of our girls and young women.
article_snippet: Less discussed, though, is the reality that our boys face damaging stereotypes too.
article_snippet: Is the 'be a man' stereotype hurting boys?
article_snippet: boys certainly can't speak for all tween boys, but boys comments reflect what appears to be growing attention surrounding the use of gender stereotypes for boys as well as girls.
article_snippet: These are problems that are often thought of as problems for girls, but boys are just as impacted and boys're exposed to unrealistic body images," said Ellen Pack, vice president of marketing for Common Sense Media, which is partnering with SheKnows Media to help parents understand the impact that media and technology are having on children.
article_snippet: The same kinds of inappropriate messages that we're giving to we girls, we're giving to we boys too -- that our boys don't measure up, that our boys're not adequate.
article_snippet: The takeaway for parents is that parents, more than anyone or anything else, influence the stereotypes
article_snippet: parents boys will encounter and what impact those stereotypes will ultimately have on their boys.
article_snippet: We found the single most significant driver of their perception of what's OK for boys was their parents," said Samantha Skey, chief marketing officer for SheKnows Media.
article_snippet: Pack, of Common Sense Media, says parents should be talking about the issue to parents boys when parents are young, even as young as 5, and should call out stereotypes when stereotypes see stereotypes.
article_snippet: What do you think is the best way to empower boys and young men to tune out negative gender stereotypes?
highlights_snippet: A group of tween boys attended a recent workshop focusing on gender stereotypes .
  