article_snippet: ’s Foxhunter Chase Challenge Cup, will be at Cheltenham on Wednesday to gain more knowledge of racing.
article_snippet: Pendleton will be a guest of Pendleton sponsors Betfair, who have PR company Pitch and racing strategist John Maxse to plot Pendleton course.
article_snippet: This looks like a fanciful promotional ploy but everyone involved insists This is a serious venture.
article_snippet: ’s Foxhunter Chase Challenge Cup .
article_snippet: Have 4,335 for the road!
article_snippet: Paddy Power, who specialise in causing mischief at Cheltenham, were tame by Paddy Power, who specialise in causing mischief at Cheltenham standards on Tuesday, handing out a proposed 4,335 pints from a pop-up pub on the way to the course to recognise Tony McCoy’s career winning rides.
article_snippet: Tony McCoy’s representatives complained about the stunt, which the bookmakers are not repeating.
article_snippet: Meanwhile, the name of Cheltenham’s new £40million grandstand is to be decided by racecourse management and Jockey Club owners.
article_snippet: But as the royal box is situated in the building, and given the make-up of the selection committee, a royal name is odds-on favourite.
article_snippet: West Ham, who have many racing enthusiasts in their squad, will be envious of Cardiff City and Aston Villa being Cheltenham guests of Betway - the Hammers’ new kit sponsors.