article_snippet: Well-wrapped up: Vast fur hats teamed with sunglasses is a classic Cheltenham combination, as these ladies demonstrate .
article_snippet: Off the course, most of the entertainment came from Gloucestershire's increasingly fashionable style set, who had pulled out all the stops on a very sunny day one.
article_snippet: Mix and match: Texture is a key party of Cheltenham style with tapestry, relaxed wool tweed and traditional Prince of Wales check all popular .
article_snippet: Unlike Ascot - and from this year, Aintree - organisers at Cheltenham refuse to impose a dress code on guests and, beyond exhortations to wrap up warm and avoid anything that might offend, say anything goes - up to and including fancy dress.
article_snippet: While fancy dress does creep in on St Patrick's Thursday, Gloucestershire's most fashionable tend to opt for a glamorous take on rural, with oversized sunglasses, pearl necklaces and twinkling diamond stud earrings deployed to up the fashion ante.
article_snippet: Like the stylish effort unveiled by Zara Phillips on day one of the 2014 event, many come festooned with pheasant feathers while elegant blooms are a perennial favourite.
article_snippet: Floral print, a perennial favourite on race day, also proved popular among guests arriving at Cheltenham .
article_snippet: All the trimmings: Fur and suede are perennial favourites when it comes to choosing a hat for Cheltenham .