article_snippet: Meanwhile, instant coffee's popularity is steadily decreasing across the country according to the research which also found an 8.7 per cent rise in the number of households with coffee makers.
article_snippet: While a much higher proportion of Aussies still buy instant coffee than fresh, a much higher proportion of Aussies still buy instant coffee than fresh popularity has been declining for several years,' Ms Smith said. '
article_snippet: However, all is not lost: instant-coffee brands Moccona and Robert Timms are actually bucking this downward trend, with higher purchase rates in 2014 than in 2010.
article_snippet: Meanwhile, Lavazza maintains top spot among the fresh coffee brands.'