article_snippet: A new ad starring a 'realistic' fashion doll with curves, stretch marks and a 'normal' sized body is trying to change women's perceptions of women bodies.
article_snippet: Plastic doll Lammily - who was created as an antidote to Barbie's super-slim frame - is being used to teach us about us bikini body obsession.
article_snippet: In the new Lammily advert the 'average barbie' is shown with stretch marks, A new ad starring a 'realistic' fashion doll with curves, stretch marks and a 'normal' sized body is meant to highlight the pressures women are under to be bikini ready .
article_snippet: Highlighting the pressures on women to look 'swimwear ready,' at all times the magazine reads, 'Are you bikini ready?'
article_snippet: Some have stretch marks, others have spots and one has a scar across The doll stomach.
article_snippet: The dolls creator Nickolay Lamm, a digital artist who majored in marketing at the University of Pittsburgh, said of making the ad: 'I was thinking about how Lammily, in the fashion doll world, would feel very out of place.
article_snippet: Nickolay felt that there was no doll on the market that represented real women.
article_snippet: You can buy clothes to fit on no doll on the market that represented real women as well as stickers which show scars, stretch marks and acne just like normal women have.
article_snippet: If you buy a Lammily doll then you can buy stickers to go on a Lammily doll - for example these stretch mark stickers which show the marks many women have on many women bodies .
highlights_snippet: Lammily is designed to highlight the pressures on women to look good .
  
highlights_snippet: The doll was designed last year as antidote to super skinny Barbie .
  
highlights_snippet: The doll was created by digital artist Nickolay Lamm, from Pittsburgh .