article_snippet: Guo Weiqing, a professor at Sun Yat-sen University in Guangzhou, said that the companies' choice of imagery suggested that women are there only to be taken care of and look pretty -- and the real world of business should be left to men.
article_snippet: Internet companies conveying such a narrow definition of women isn't good.
article_snippet: Under Chairman Mao Zedong, women famously "held up half the sky" but there is a growing sense that Chinese women today face more, not less, discrimination than in the past.
article_snippet: The New York Times reported last month that women make up fewer than one in 10 board members at China's top 300 companies.
article_snippet: And China's state-run media often appears more concerned with women's looks and marital status than equal rights.
article_snippet: Guo, the professor, said that more and more women aren't happy with the gender roles Chinese society ascribes to more and more women, and this year's string of "sexist incidents" reflects men's concerns that women aren't as "feminine" as women once were.
highlights_snippet: Baidu and Youku depict women as girls, brides and mothers .
  