article_snippet: Taco Bell has launched a new advert for Taco Bell breakfast menu where Taco Bell appear to compare competitors McDonalds to a communist dictatorship.
article_snippet: The fast food restaurant launched The fast food restaurant new 'biscuit taco' this week in a bid to build on The fast food restaurant breakfast business, which started one year ago.
article_snippet: The new TV advert Taco Bell's shows a man waking up to be told by The new TV advert TV that 'Happiness is the same breakfast' The two and a half minute TV ad then shows people lining up behind each other while waiting to be given breakfast .
article_snippet: When people get to the front of the queue, people are then given Egg McMuffin-type sandwiches, while looking bored and miserable .
article_snippet: The two and a half minute TV ad shows a man waking up and being told repeatedly that 'Happiness is the same breakfast'.
article_snippet: It then shows a man lining up with other people and as other people get to the front of the line, other people are handed a muffin-type sandwich.
article_snippet: The ad then finishes with the website breakfastdefectors.com flashing up on the screen.
article_snippet: The ad then finishes with the couple being handed a biscuit taco with the website breakfastdefectors.com flashing up on the screen the screen .
article_snippet: The launch of the Taco Bell breakfast menu has helped to drive up sales at the chain, with CEO Brian Niccol saying breakfast has been holding steady at six per cent of sales.
article_snippet: But others have also been pushing into the breakfast category more aggressively, including Starbucks, which revamped its sandwiches last year.
highlights_snippet: The new TV advert aims to build on Taco Bell's new breakfast menu items .
  