article_snippet: Barclays will definitely not be renewing Barclays title sponsorship of Premier League when Barclays £40million-a-year contract expires at the end of next season, clubs were told on Thursday.
article_snippet: Barclays first raised doubts about Barclays deal at the start of 2014, when a senior executive was alleged to have said their title sponsorship of the Premier League had ‘zero value’ in the UK.
article_snippet: Barclays have sponsored Premier League since 2001 but the 2015-16 season is set to be Barclays last .
highlights_snippet: Barclays have sponsored Premier League since 2001 .
  
highlights_snippet: Barclays will not renew Barclays agreement when Barclays expires next year .