article_snippet: At some point, all of us have enjoyed the cheap thrill one gets by kicking around a big company online.
article_snippet: Companies who try to further that discussion should be rewarded, even if Companies who try to further initial attempts are imperfect.
article_snippet: We can put forward suggestions and criticisms in a constructive manner:
article_snippet: "This is a great first step, Corporation!
article_snippet: Here are five ways to improve the campaign -- and make it even better.
article_snippet: I think any human anywhere would be open to hearing that kind of feedback.