article_snippet: the Great Barrier Reef already attracts more than 1.9 million visitors each year, and 90 per cent of the economic contribution in the region is derived from tourism. '
article_snippet: We already know from We consumer research that Tourism Australia's biggest competitive strength is Australia's biggest competitive strength world class nature, something which is extremely highly regarded from all We key target markets and very much a core part of We global tourism offering,'
article_snippet: our consumer research also revealed that aquatic and coastal experiences were amongst the most popular tourist activities, specifically to Tourism Australia where the Great Barrier Reef ranked highly in appeal amongst international visitors.
article_snippet: An aerial shot of Whitehaven Beach, Whitsunday Island, Great Barrier Reef, Queensland, Tourism Australia .
article_snippet: the Great Barrier Reef is a huge part of our destination appeal, with consumers in the UK, US, Singapore and Japan actually ranking it as Singapore and Japan number one
article_snippet: most appealing Australian attraction. '
article_snippet: Reef from above: Aquatic experiences are amongst the greatest drivers of international visitor demand .
article_snippet: The Great Barrier Reef is already popular, and often ranks as number one most appealing Australian attraction .