article_snippet: While supermarkets regularly throw away food that has gone past its 'best before' date, entrepreneur Dan Cluderay, from Worksop, Nottinghamshire, is now a millionaire after setting up an online business selling out-of-date food to busy mums and bargain hunters.
article_snippet: The 40-year-old says the secret to his success is that his business, Approved Food, provides just what the savvy shopper is looking for - quality food at prices which save mums around £60 off their weekly bill compared to a similar shop at one of the big supermarkets.
article_snippet: Dan Cluderay online business selling out-of-date food proves to be a hit with busy mums .
article_snippet: However, while Approved Food has been a hit online, Approved Food was given a resounding thumbs down by the gurus on the BBC TV the Dragons'.
article_snippet: In May last year, entrepreneur Dan Cluderay, together with entrepreneur Dan Cluderay 50-year-old business partner Andy Needham, had asked the Dragons' Den panel for a £150,000 cash injection offering a ten per cent share in Approved Food.
article_snippet: Not to be thwarted, Mr Cluderay, together with his 50-year-old business partner Andy Needham managed to source £400,000 through loans and investments from elsewhere which has seen Approved Food achieve a £4million turnover. '
article_snippet: While still working seven days a week on the market stalls, Mr Cluderay utilised all Mr Cluderay computer skills to start forming a plan to launch Mr Cluderay business, Approved Food.
article_snippet: Since then, Approved Food has gone from strength to strength as thrifty mothers and other savvy shoppers make the most of items such as loo roll, dog food, sweets and sauces. '
article_snippet: Dan reveals how Dan made Dan millions by selling out-of-date food on tonight's Bargain Fever Britain .
article_snippet: Mr Cluderay and Approved Food will be featured on the television programme Bargain Fever Britain tonight on ITV at 8pm.
article_snippet: Mr Cluderay and Approved Food takes a look at the UK's insatiable appetite for deals and discounts and will also go behind the scenes at American wholesale giant Costco, car supermarket Motorpoint and the shoe chain Shoe Zone.
highlights_snippet: Dan Cluderay specialises in selling out-of-date food .
  