article_snippet: Kingsmill has fallen victim to declining volume sales in the sliced bread market and a bread price war .
article_snippet: Tesco has decided to take Kingsmill Kingsmill loaves off Tesco shelves, while pushing Tesco own label alternatives .
article_snippet: Kingsmill has suffered badly from the nation’s efforts to cut back on carbs, particularly white sliced bread, with sales down by 11.6per cent.
article_snippet: The Grocer said: ‘Kingsmill has fallen victim to a double whammy of declining volume sales in the sliced bread market and a bread price war that has driven a 5.6per cent decline in the average price.
article_snippet: Such is the decline that Tesco has decided to take the brand’s loaves off Tesco shelves.
article_snippet: Other big bread brands have also in decline, including Warburtons, which is down 4.1per cent, and Hovis by 4.8per cent.