article_snippet: Amazon is taking aim at Google and Roku with the launch of Amazon Fire TV Stick in the UK.
article_snippet: Amazon's Fire TV launched in the UK in October and costs more than double the price of its Fire TV Stick in the UK, at £79.
article_snippet: Amazon's Fire TV (pictured) launched in the UK in October and costs more than double the price of its Fire TV Stick in the UK, at £79.
article_snippet: The Fire TV Stick is available to pre-order from Amazon for £35 and will ship from 15 April.
article_snippet: After this date The Fire TV Stick will also be sold in John Lewis.
article_snippet: And for the first two days Amazon Prime members get the Fire TV Stick for £19. '
article_snippet: When we launched Fire TV in the UK last September, The Fire TV Stick quickly became we fastest-selling Amazon device,' said Jeff Bezos, Amazon founder and boss.
article_snippet: we're excited to introduce Fire TV Stick in the UK.
article_snippet: The Fire TV Stickpictured) is available to pre-order from Amazon for £35 and will ship on 15 April.
article_snippet: After this date this date will also be sold in John Lewis, and for two days Amazon Prime members get the Fire TV Stick for £19 . '
article_snippet: The team has packed a huge amount of power and selection into an incredible price point - Fire TV Stick is just £35.'
highlights_snippet: Fire TV Stick is available for pre-order today and the £35 device will ship on 15 April .
  