article_snippet: The Kantar figures show Aldi continues to thrive with sales up 19.3per cent on a year ago, giving in a market share of 5per cent, which means it is almost on a par with Waitrose.
article_snippet: Sales at Lidl are up by 13.6per cent in a year, giving Sales at Lidl a market share of 3.5per cent.
article_snippet: Both Aldi and Lidl are thriving by deliberately target middle and higher income shoppers by peppering Both Aldi and Lidl aisles with high profile luxury or award winning food and drink.
article_snippet: Just last week, Aldi launched packs of two gourmet beef Wagyu burgers at £2.99, which compares to £29 for the price of a similar burger at fashionable restaurants such as the London’s Dorchester Hotel.
article_snippet: Supermarkets have been competing with Aldi (pictured) and
article_snippet: Lidl, which increased its sales by targeting middle class shoppers .
article_snippet: By contrast, Waitrose continues to do well with sales up
article_snippet: 4.9per cent on a year ago, giving Waitrose a market share of 5.2per cent.
article_snippet: Essentials’ whole chicken from £4.23 to £2.11 – a saving of 50per cent – making Waitrose even cheaper than Aldi and Lidl.