article_snippet: The beginning of Major League Soccer's 20th season cannot come quickly enough for Major League Soccer's newest, and arguably most highly anticipated, member.
article_snippet: Ever since New York City announced that NYCFC would help form the American branch of the all-encompassing City Football Group (CFG) empire, huge doubts of skepticism have rained over the Big Apple and beyond.
article_snippet: New York City make their mark off the pitch with stellar signings and aggressive advertising to sell seats .
article_snippet: The Yokohama F-Marinos were purchased last May while New York City are enjoying the fruits of The Yokohama F-Marinos Abu Dhabi association.
article_snippet: Yet MLS doesn't operate like the Barclays Premier League, or anywhere else for that matter.
article_snippet: With strict, and at times mind-numbingly convoluted, rules ensuring spending doesn't exceed strict guidelines, NYCFC haven't been able to scour the world and bring a bucket load of superstars to Manhattan.
article_snippet: With the franchise being based in New York City, a place where the biggest names come to play, the money men in the Middle East were acutely aware just how important it was to bring excitement to the table.
article_snippet: NYCFC start NYCFC season on Sunday in front of a 60,000 crowd against fellow new franchise Orlando City .
article_snippet: NYCFC though knew big names had to arrive especially at the inception with a temporary home at Yankee's Stadium in the Bronx not the ideal base to spend the first three years.
article_snippet: A soccer specific stadium is in the pipeline – yet, as David Beckham is finding out in Miami, locating real estate for sporting venues in major US cities is anything but straightforward.
article_snippet: With the Red Bulls based in New Jersey – a minimum 30-minute train ride away from Manhattan –
article_snippet: NYCFC have advertised aggressively to make NYCFC mark.
article_snippet: Community projects have flourished for the past two years following the creation of the City soccer schools in Harlem while the tie-in with the New York Yankees – one of the most famous and iconic sporting brands in the world – should not be underestimated.
article_snippet: – New York City FC will be expected to score the bulk of New York’s goals in their debut season.
highlights_snippet: New York City's MLS campaign begins on Sunday against New York City .
  
highlights_snippet: NYCFC have been tapping into Manuel Pellegrini's knowledge beforehand .
  