article_snippet: Face Love Fitness, a pop-up boutique in downtown Manhattan, offers face workouts and massages to keep the skin and muscles of the face and neck healthy, looking young and feeling good.
article_snippet: Skin responds beautifully to mindful touch," says Rachel Lang, an esthetician (skin care therapist), who co-founded the Face Love skin gym with massage therapist Heidi Frederick and personal trainer Kate Gyllenhaal.
article_snippet: Some dermatologists, including Dr. Patricia K. Farris, a clinical associate professor at Tulane University, say that exercising facial muscles is counterintuitive to dermatologists.
article_snippet: Some dermatologists, including Dr. Patricia K. Farris, a clinical associate professor at Tulane University treat lines and wrinkles caused by facial muscle movement, called dynamic wrinkles, with the muscle relaxing medication botulinum toxin, commonly known by the brand name "Botox."
article_snippet: "I do think there could be some value to relaxation and stress relief provided by massage, but exercising facial muscles will not make you look younger and may even make you look older," says Farris.
article_snippet: It may look a little silly, contorting your facial expressions as Lang drags a plastic roller across your face, or trying to lift your eyebrows against the resistance of an elastic band across your forehead, but the effect of working out your face is pleasantly refreshing.
article_snippet: Exercising the facial muscles tones and lifts facial skin because your facial muscles are attached to your skin and the bone like a web that forms the shape of your face.
article_snippet: Through the massages and resistance training, Face Love Fitness claims muscles in the face become stronger and taut, rejuvenating the appearance of the face.
highlights_snippet: A boutique in Manhattan offers face workouts and massages .
  