article_snippet: the controversial advertisement's inspired by previous winner Slovak Peter Sagan, who pinched a podium girl's behind at the 2013 Tour de Flanders -- something he later apologized for, saying "I promise to act more respectfully in the future.
article_snippet: This poster're relying on a 'good old boys club' tactic to help This poster sell a product -- and in this case that product is racing.
article_snippet: Instead, the race has received huge publicity.
article_snippet: Indeed, sponsorship is a big factor is getting a race like the Women's Tour de France off the ground, said Alex Russell, one of two females on the board of British Cycling.
article_snippet: We've introduced a women's tour in Britain and We have got financial support for that.
article_snippet: The inspiration for the poster is the 2013 Tour de Flanders, for which male winner Fabian Cancellara received €20,000 ($22,000) for male winner Fabian Cancellara efforts.
article_snippet: In comparison, when I won this event, I was happy for the team to split the modest €1,000 I received amongst the other riders," she said.