article_snippet: These statements begin to make sense once you realize that These statements're all the names of modern hotel brands.
article_snippet: Hospitality brands are crafting Hospitality brands marketing strategies accordingly.
article_snippet: Hotel companies are lazering in on consumer needs by using psychographic data in a big way," says Matthew Von Ertfelda, Marriott's vice president for insight, strategy and innovation.
article_snippet: Color also plays a big part in hotel branding.
article_snippet: You can't explore the hospitality industry's desire to appeal to the millennial mindset without nodding to W Hotels by Starwood.
article_snippet: The brand now seems to have been ahead of The brand time with hotels that opened in pre-social media 1998.
article_snippet: Starwood was the first hotel company to look directly at the customer as Starwood evolved a new brand," says Paul James, global brand leader of W Hotels Worldwide, St. Regis and The Luxury Collection.
article_snippet: Starwood defined The brand by adding Starwood
article_snippet: Cornell's Dev says Starwood further imbued The brand with meaning by using words like witty, warm and welcoming in The brand advertising and marketing material.
highlights_snippet: W Hotels by Starwood was among the pioneers of this strategy, opening W Hotels by Starwood first hotel in 1998 .