article_snippet: Ms Lu  distributes clothing to 45 countries, has 420,000 followers on Instagram and 464,000 friends on Facebook, attributing Ms Lu  success to dominating the social media platforms.
article_snippet: Ms Lu  took advantage of social media saying it was the perfect marketing opportunity for someone without much capital .
article_snippet: Ms Lu  said Ms Lu  saw a gap in the online shopping market for affordable garments .
article_snippet: After taking the online shopping market by storm Ms Lu  said it was social media that catapulted Ms Lu  to success.
article_snippet: Ms Lu  online community and small group of staff became the unofficial face of Ms Lu  brand as Ms Lu  encouraged clients to post photographs of Her online community and small group of staff wearing Her online community and small group of staff recent purchases to further showcase the latest merchandise.
article_snippet: Ms Lu  social media reach was only further extended each time a satisfied customer posts a picture on Instagram and Facebook.
article_snippet: so I needed social media to get her brand out to our community.
article_snippet: Coming into a market where big businesses hadn’t quite grasped the power of social media
article_snippet: Ms Lu said there was a huge marketing sector that could be taken advantage of.
article_snippet: Ms Lu said while Ms Lu was starting out social media remained relatively unknown with big businesses blowing it off as ‘a fad’.
article_snippet: Ms Lu used Facebook to start Ms Lu social media campaign but says a lot of consumers are migrating to Insagram .
article_snippet: It’s so important for young entrepreneurs to see someone in Jane’s position
highlights_snippet: The online store took off and now ships to 45 countries .
  
highlights_snippet: Ms Lu successfully leveraged social media to help market