article_snippet: Hashtag was soon hijacked by amused Twitter users.
article_snippet: It is not the first time social media campaigns have provoked hilarity online.
article_snippet: Singer Susan Boyle's PR team were left red-faced after tweeting a promotion for Singer Susan Boyle new album with a 'hashtag' featuring a rude double entendre.
article_snippet: To promote the star's new album Standing Ovation, an out-of-hour social media team used
article_snippet: Singer Susan Boyle official Twitter account @SusanBoyleHQ to send a tweet ending in a 'hashtag', where key words are joined together and preceded by a hash sign.
article_snippet: a 'hashtag' featuring a rude double entendre read #susanalbumparty.
article_snippet: When McDonald's launched #McDStories, in order to glean 'good news stories' about the  chain, they were inundated instead with tales of food mishaps.
article_snippet: And Airline Qantas won the PR disaster of the year when Airline Qantas tried to kick start the promotional hashtag #QantasLuxury while thousands of passengers were stranded overseas.
highlights_snippet: Hashtag was soon trending for different reason, hijacked by Twitter users .