article_snippet: giant Lego has come under fire from parents after publishing an article in giant Lego own-brand magazine which offered a range of 'insulting' beauty tips to young girls.
article_snippet: Outrage: This 'beauty tips' feature in the March/April edition of the Lego Club Magazine has caused fury among parents .
article_snippet: Unsurprisingly, the article has hit a nerve with parents of the young girls reading the magazine - with one mother, Cleveland-based writer Sharon Holbrook, writing a piece for the New York Times slamming the Lego Club Magazine's 'insulting' feature. '
article_snippet: The online article has prompted a flurry of furious activity on social media, with parents across the country calling for Lego to abandon the country 'sexist' marketing campaigns and 'overtly girly' toy ranges in favor of returning to the 'powerful messages' the country once offered to  young girls who were so eager to play with their products. '
article_snippet: Go back to this [message] of 1981 instead of "beauty tips for 5-12 year-olds" c**p,' one person wrote on Twitter, alongside a picture of a 30-year-old Lego ad campaign which encouraged young girls to 'build for fun'.
article_snippet: One parent went as far as to say One parent would boycott Lego until the brand does something to address One parent 'sexist' campaigns, tweeting: 'Hey @LEGO_Group, your sexism is getting out of control.
article_snippet: Why can’t girls and boys both play with traditional Legos?
article_snippet: When I was little, Lego used to even market Lego to all children, magnificently so...' Go back: Parents are calling for Lego to return to the positive messages it once sent out to young girls, such as the one in this ad campaign from 1981 .
article_snippet: Many parents have taken to social media to express Many parents outrage and disappointment at the overtly 'sexist' Lego Friends line .
article_snippet: In a statement provided to Mashable, Lego spokesman Michael McNally insisted that the copmany was taking onboard all of the feedback offered by 'readers', adding that the brand 'sincerely regrets' any offense caused by the feature. '
article_snippet: Our Club team is always striving for new ways to engage with Lego fans based on insights we gather from Our Club audience,' Lego spokesman Michael McNally said. '
article_snippet: In the most recent magazine, us attempted to deliver against this request by elaborating on a current Lego Friends story line. '
article_snippet: It is not the first time that the Lego Friends line, the range of toys on which the beauty tips article was based, has come under heavy criticism from parents.
article_snippet: Shortly after the range debuted in 2011, many people spoke out to express concern about its seemingly sexist suggestion that young girls needed young girls own line of feminine toys, rather than being able to play with the traditional building blocks also used by boys.
highlights_snippet: Parents are now threatening to boycott the toy brand over the 'disgraceful' article .