article_snippet: The Germans are to throw The Germans money behind Britain’s Olympic athletes and the chase for gold medals in Rio.
article_snippet: The idea of a German-owned company helping Britain’s athletes achieve a German-owned company helping Britain’s athletes sporting potential may appear incongruous, however a German-owned company helping Britain’s athletes has enormous financial muscle.
article_snippet: Britain’s has a long association with British athletics and the Paralympics.
article_snippet: Olympic legend and gold medallist, Lord Coe, the chairman of the BOA, said:
article_snippet: ‘Everyone associated with Team GB is thrilled to have a partner which has so captured the imagination of the British public.
article_snippet: They support is a huge boost in our efforts to get the nation inspired in the run up to the Rio 2016 Olympic Games.
article_snippet: the team’s success at the Rio 2016 Olympic Games.
article_snippet: ‘The BOA’s chief executive, Bill Sweeney drive for excellence matches We own and we’re looking forward to working with The BOA’s chief executive, Bill Sweeney on we community and sporting engagement programmes, as well as supporting the athletes heading out to Brazil next year.
article_snippet: Our partnership with Team GB was sealed at an event at the BOA’s London headquarters yesterday, which was attended by Team GB athletes Samantha Murray, from Modern Pentathlon, and BMX cyclist, Liam Phillips.
highlights_snippet: Will also fund youth sports schemes with the British Olympic Association .
  
highlights_snippet: Lord Coe is 'thrilled' with partnership and says support is a huge boost .