article_snippet: The London-based company behind .
article_snippet: from Mexican telecoms billionaire Carlos Slim in 2013.
article_snippet: chief executive Rich Riley said these additional funds would help the . venture-capital backed company add to the . venture-capital backed company 250-strong staff and .
article_snippet: the . venture-capital backed company has yet to reveal details about how the . venture-capital backed company would work, but one possibility is that such a service would work based on bar codes . '
article_snippet: the home screen but will be able to do much more,' chief executive Rich Riley said.
article_snippet: This would make This similar to Amazon’s Fire phone which can already identify products by scanning these codes.
article_snippet: Our business model is real and developed, not to be .
article_snippet: determined like so many web apps or start-ups,' Riley said.