article_snippet: By focusing on just a few items and cutting out the middleman so the middleman can sell directly to customers through the middleman website and storefront in Venice, California, the middleman say.
article_snippet: With the help of the Internet and social media, the middleman have been able to build the middleman brand and find an audience without the help of chains or department stores.
article_snippet: Brands selling directly to customers is nothing new in retail, and it's still a big gamble for most.
article_snippet: Traditional middlemen such as department stores, chains and boutiques help legitimize brands and expose Traditional middlemen such as department stores, chains and boutiques help to consumers faster than brands may be able to build Traditional middlemen such as department stores, chains and boutiques help own fan bases.
article_snippet: By selling directly to consumers, brands increase brands margins, control inventory based on brands
article_snippet: brands also have complete control over pricing and may be able to offer lower prices to consumers, said Plunkett.
article_snippet: Unlike Noble, which is sold in a few stores, Victor will be sold directly to consumers through the company's website and the company brick and mortar store in Cincinnati.
article_snippet: Cutting out the middleman allows Noble to control Noble brand instead of relinquishing control to wholesalers and create "stability" in terms of sales expectations, Chris Sutton said.
highlights_snippet: American-made clothing brands try to cut out middleman, selling directly to consumers .
  