article_snippet: But many executives now believe the Internet will be key to driving future sales, particularly among the so-called Millennials, web-savvy customers born between 1980 and 2000.
article_snippet: Online luxury is not yet very profitable: Both Yoox's and NAP's operating margin is less than 5 percent compared with more than 25 percent for most big luxury brands such as Gucci or Prada.
article_snippet: I'm positive on the outlook for the online luxury market.
article_snippet: I believe it's a structural change that will gain traction as younger generations of more 'digitally minded' managers get to the top,' said Gian Luca Pacini at Intesa Sanpaolo in Milan.
article_snippet: Luxury moving online: 
article_snippet: The online luxury goods industry is still in The online luxury goods industry infancy, making up only around 5 percent of total luxury sales but many executives now believe the Internet will be key to driving future sales .