article_snippet: SeaWorld Entertainment Inc. is mounting a public defense of
article_snippet: SeaWorld Entertainment Inc.  animal handling in a new advertising campaign following the release of a highly critical documentary, Blackfish - which left the park with declining revenue and attendance.
article_snippet: SeaWorld Entertainment Inc.  has faced backlash since the release of the 2013 documentary that examined what led killer whale Tilikum to drown trainer Dawn Brancheau in 2010 at SeaWorld's Orlando park.
article_snippet: The print and YouTube campaign that began on Monday also comes only a day before former SeaWorld trainer John Hargove is set to release a book detailing former SeaWorld trainer John Hargove experiences at the park, which could bring more negative attention to SeaWorld Entertainment Inc. .
article_snippet: However, SeaWorld senior corporate affairs officer Jill Kermes claims the timing of a new advertising campaign has nothing to do with Hargrove's book release, according to the Orlando Sentinel.
article_snippet: SeaWorld is mounting a public defense of SeaWorld animal handling in a new advertising campaign following the release of a highly critical documentary, Blackfish - which left the park with declining revenue and attendance the park .
article_snippet: SeaWorld Entertainment Inc. has faced backlash since the release of the 2013 documentary that examined what led killer whale Tilikum to drown trainer Dawn Brancheau in 2010 at SeaWorld's Orlando park the 2013 documentary that examined what led killer whale Tilikum to drown trainer Dawn Brancheau in 2010 at SeaWorld's Orlando park killer whale Tilikum SeaWorld's Orlando park . '
article_snippet: I think there's been a lot of misinformation out in the public about who we are and what we do,' said SeaWorld senior corporate affairs officer Jill Kermes. '
article_snippet: There's been a lot of misinformation and even lies spread about SeaWorld, and we recognize that it has caused some people to have questions about the welfare of killer whales in human care,' said David D'Alessandro, Chairman and Interim Chief Executive Officer of SeaWorld Entertainment, Inc. in a memo on Monday. 'a new advertising campaign will address those questions head on.
article_snippet: Critics of a new advertising campaign said SeaWorld failed to explain that like orca whales and dolphins, sea lions fare poorly in captivity, as documented in an editorial by The Dodo.
article_snippet: An official for the animal rights group PETA called SeaWorld's campaign 'a last-ditch effort.'
article_snippet: PETA has led organized campaigns against SeaWorld. '
article_snippet: The tide has turned for SeaWorld,' said Jared Goodman, PETA's director of animal law.
article_snippet: It was reported in February that SeaWorld had a wider loss in SeaWorld fourth quarter of $25.4 million as attendance to SeaWorld theme parks continued to fall - due in part to Blackfish.
highlights_snippet: SeaWorld has been battling negative publicity after a 2013 documentary, 'Blackfish,' said treatment of animals led to the deaths of trainers .
  
highlights_snippet: SeaWorld claims timing of campaign  has nothing to do with a former trainer's book release set for Tuesday which could bring more bad press .
  