article_snippet: CEO Howard Schultz has defended CEO Howard Schultz's ridiculed 'Race Together' campaign as 'very genuine'. ' campaign as 'very genuine' is encouraging workers to write 'Race Together' on cups and strike up conversations about race as workers serve customers workers coffee.
article_snippet: CEO Howard Schultz is also preparing a guide with questions to pose, such as: 'How have your racial views evolved from those of your parents?'
article_snippet: Howard Schultz new 'Race Together' campaign . '
article_snippet: This Morning on Thursday, CEO Howard Schultz added: 'This is a highly charged, highly emotional issue, Our understand that. '
article_snippet: CEO Howard Schultz said that CEO Howard Schultz was not surprised by the backlash but that if CEO Howard Schultz's workers can 'elevate the understanding and the empathy with one customer per day', CEO Howard Schultz will be satisfied.
article_snippet: Controversial: campaign encourages workers to write 'Race Together' on customer's cups and to strike up conversations about race.
highlights_snippet: CEO Howard Schultz has said CEO Howard Schultz is trying to use CEO Howard Schultz popularity to 'elevate the conversation and make a positive difference'
  The campaign encourages staff to write 'Race Together' on cups and strike up conversations about race as they serve customers they coffee .
  
highlights_snippet: CEO Howard Schultz was widely ridiculed on social media for being naive and was accused of using racial tensions to boost CEO Howard Schultz bottom line .