article_snippet: Bowman said: 'Bowman wants it to be something that's reflective of Bowman passion. '
article_snippet: Ultimately, it's Bowman.
article_snippet: Bowman added that growers who meet Nelson's standards for quality will have the chance to peddle their wares next to Willie's Reserve.
article_snippet: Bowman said: 'Let's just call it the anti-Walmart model. '
article_snippet: Personally, internally, that's what we call it. '
article_snippet: A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing. '