article_snippet: The RFU's chief executive, Ian Ritchie, has ignited a storm of debate in this country and attracted global attention — for saying England's inability to win the RBS Six Nations is 'unacceptable'.
article_snippet: Among those objecting to the man in charge of the union — and national coach Stuart Lancaster's boss — views was Sir Clive Woodward, who argued passionately in these pages that the timing was wrong and that RFU chief executive Ian Ritchie had scored a 'massive own goal'.
article_snippet: Imagine if RFU chief executive Ian Ritchie had declared that RFU chief executive Ian Ritchie found the outcome — another campaign without silverware — to be perfectly acceptable.
article_snippet: RFU chief executive Ian Ritchie would have been widely castigated for failing to drive standards, for setting the bar too low.
article_snippet: RFU chief executive Ian Ritchie would have been condemned for sitting on the fence and refusing to demand better.
article_snippet: Instead, RFU chief executive Ian Ritchie made it plain that RFU chief executive Ian Ritchie and the RFU are not about to settle for title near-misses.
highlights_snippet: RFU chief executive Ian Ritchie branded England's second-placed Six Nations finish as 'unacceptable'
  
highlights_snippet: Sir Clive Woodward felt RFU chief executive Ian Ritchie's comments were made at the wrong time .