article_snippet: The move is the latest effort by Lidl to attract Middle Britain shoppers who want good food but something different
article_snippet: – and cheaper – than the mainstream supermarkets.
article_snippet: Lidl is chasing the customers of Lidl upmarket rivals, the so-called ‘BMW classes' Lidl has also won over wealthy shoppers with fine French wines at budget prices that have picked up gold medals in international competitions.
article_snippet: The company’s current adverts are based around the theme of ‘Lidl Surprises’, where ordinary people are given fine food on a market stall only to be surprised that it comes from the discount store.
article_snippet: it Christmas TV campaign took up the theme with diners enjoying a fabulous festive spread only to be told at the end that all the food and drink came from Lidl.
article_snippet: The first TV advert featuring the chef shows him cooking meals in a north London gastro pub, before wowing shocked customers by revealing the cheap cost of the Lidl-sourced ingredients.
article_snippet: In a promotional video on Lidl's website, him reveals that him will be creating new lines in the firm’s deluxe range
article_snippet: Lidl has a great foundation.
article_snippet: In addition to helping customers explore the possibilities inside every Lidl shop, himself will be a brand champion and passionate advocate for technical simplicity.
highlights_snippet: Lidl looks to take customers from up-market competitors with strategy .