article_snippet: Television companies must try and stop children from embarrassing children on air, amid fears that children parents may not always have their parents best interests at heart.
article_snippet: Ofcom, the broadcasting regulator, called for the crackdown after a flood of viewer complaints about the way children are treated on shows like Benefit Street or Jeremy Kyle, where children are openly mocked or shown in severe distress.
article_snippet: In a new set of guidelines, which raise worrying questions about the lengths people will go to for fame, Ofcom has now told television producers to be wary about parents’ motives for allowing television producers children on air.
article_snippet: ‘form Broadcasters own judgements’ about how much children should be allowed to do or say on camera, and
article_snippet: The warning comes amid growing concerns that parents allow parents children to embarrass their children on television in exchange for a fee, or because their children are offered all-expenses paid hospitality, including restaurant meals and overnight stays in hotels.
article_snippet: Other parents allow Other parents offspring on air in the hope that Other parents will become celebrities, a source said.
article_snippet: Broadcasters should continue featuring children in children programmes, but Broadcasters must take care that Broadcasters are emotionally and mentally mature enough to cope with the public exposure, Ofcom said.
article_snippet: Children form strong views and feelings from a very early age and these deserve to be seen and heard in programmes.
article_snippet: Ofcom warned television companies to watch children’s body language, and made it explicit that television companies have a choice to opt out of appearing on television, in order to ensure that television companies are not being pushed into it by adults.
article_snippet: The crackdown follows a string of controversies about the way children are treated on air.
highlights_snippet: Ofcom calls for action after children openly mocked or shown in distress .
  