article_snippet: This so-called ‘quad play’ service is seen as key by the likes of BT and This so-called ‘quad play’ service rivals Sky, Virgin and TalkTalk to future growth and profits.
article_snippet: BT entering the quad play market could lead to stronger competition but consumers need to be able to easily compare prices of the services offered.
article_snippet: Bringing about a shift in perception will not happen overnight but if BT are willing to put the marketing muscle so badly needed behind these packages, quad-play could completely change the bundles market.
article_snippet: The rapid growth of our mobile base is proof that more and more homes are reaping the benefits of Britain's best value quad-play services.
highlights_snippet: So-called ‘quad play’ service is seen as key by the mobile companies .
  