article_snippet: Apple TV will reinvent the way you watch television - and this is just the beginning,' said the chief executive.
article_snippet: Apple has made repeated attempts to crack the TV business.
article_snippet: In Walter Isaacson biography of Steve Jobs, Walter Isaacson quoted the late Apple co-founder as saying : 'I'd like to create an integrated television set that is completely easy to use.
article_snippet: Apple boss Tim Cook has also said several times  
article_snippet: Apple wants to figure out how to crack TV.
article_snippet: TV will reinvent the way you watch television - and this is just the beginning,' said Apple boss Tim Cook .
article_snippet: Apple has made repeated attempts to crack the TV business.
article_snippet: In Apple boss Tim Cook biography of Steve Jobs, Apple boss Tim Cook quoted the late Apple co-founder as saying : 'I'd like to create an integrated television set that is completely easy to use.
article_snippet: At the Code conference last May, Apple media boss Eddy Cue told Walt Mossberg and Kara Swisher that 'the TV experience sucks.' '
article_snippet: All we have today is glorified VCRs,' Apple media boss Eddy Cue said, saying the only big improvement is that now you don't have to reset the clock when the power goes out. '
article_snippet: Apple also recently bought an Israeli firm that creates technology which could mean the end of the TV remote - and even the computer keyboard and was recently granted a patent for 'Minority Report'-style 3D gesture controls.
article_snippet: Apple also recently bought Israeli technology that could mean the end of the TV remote - and even the computer keyboard, and was recently granted a patent (pictured) for 'Minority Report'-style 3D gesture controls.