article_snippet: They are two of the nation's most famous scientists, famed for They ground-breaking work in the world of physics.
article_snippet: But now, Hawking and Brian Cox also share the honour of becoming fully fledged brands by turning Professors Stephen Hawking and Brian Cox names into trademarks.
article_snippet: A spokesman for Cambridge University, where he is a director of research at the Department of Applied Mathematics and Theoretical Physics, told the Sunday Times: 'It's a personal matter, It is not a university issue, but he has taken measures to protect he name and the success it has brought.' TV science presenter Brian Cox has also turned he name into a trademark to prevent retailers cashing in on his name .
article_snippet: Retailers also offer coffee mugs bearing his face and T shirts with slogans such as 'I will do science to you', 'I am the master of the universe', and simply 'I love the brilliant Professor Brian Cox himself''.
highlights_snippet: Professors hired lawyers to turn Professors names into trademarks to sell brand .
  