article_snippet: More women with children would like the This Morning star and Labour leader Ed Miliband co-host Holly Willoughby to give More women with children opinions on the big issues ahead of the general election than are willing to give the Labour leader or Nick Clegg the thumbs up.
article_snippet: More than a fifth (22 per cent) of mums under the age of 30 would like to hear from Holly Willoughby, who is currently on maternity leave from the popular daytime show.
article_snippet: The survey suggests that mums are more interested in the political views of This Morning hosts Phillip Schofield and Holly Willoughby .
article_snippet: Some 71 per cent of mums say that all the parties would be more likely to vote for someone if politicians answered questions directly and honestly.
article_snippet: Coming across as honest and not too stage-managed or polished would also woo 57 per cent.
article_snippet: Through Mumdex, we're giving mums across the country the chance to join the campaign trail and tell politicians directly what politicians want to see from next party in power. '
article_snippet: One thing is clear: it's a vote for mum if politicians take note. '
article_snippet: Mums want politicians to be honest, passionate and straight-talking, to have real-world experience, ideally gained in jobs outside of politics, and to do what's right for politicians and the country
article_snippet: it's definitely substance over style that matters most to mums.'
highlights_snippet: MumDex poll reveals what mums think about politics ahead of election .
  