article_snippet: Mr Sylvan, who co-founded the company with Peter Dragone, added that the unique plastic used in the K-Cups - known as plastic #7 - is only recyclable in a small number of cities in Canada, and cannot as yet be processed yet in the United States.
article_snippet: they have started a Kill The K-Cup campaign, which features a YouTube video showing the world being destroyed by the plastic coffee capsules.
article_snippet: Mr Sylvan insists that Mr Sylvan has managed to create a new design for the K-Cups which would be far more environmentally-friendly than the ones currently being used .
article_snippet: Mr Sylvan insists that Mr Sylvan has come up with an alternative design to Mr Sylvan original creation which would involve relying on the same kinds of materials used for foil ketchup packets.
article_snippet: But while Mr Sylvan is convinced that Mr Sylvan holds the answer to Keurig's ongoing environmental concerns, Mr Sylvan added that the company have thus far refused to trial Mr Sylvan new design. '
article_snippet: I told the company have thus far refused to trial his new design how to improve his new design, but the company have thus far refused to trial his new design don't want to listen,' Mr Sylvan added to The Atlantic. '