article_snippet: Ameritest, which has tested thousands of ads for the industry and conducted the Carl's Jr. report for research purposes, found that only 27 per cent of the study's viewers planned to visit the fast food chain in 30 days after watching the Superbowl spot.
article_snippet: That's in stark contrast to the 43 per cent of viewers, on average, who have answered yes to the same question when Advertising research firm Ameritest has tested other restaurants' commercials, according to Advertising Age.
article_snippet: Advertising Age also found that 52 per cent of viewers found the ad offensive and 51 per cent found Advertising Age irritating and annoying.
article_snippet: Ameritest found that 52 per cent of viewers found the ad offensive and 51 per cent found Ameritest irritating and annoying .
article_snippet: Only 27 per cent of Advertising Age's viewers planned to visit the fast food chain in 30 days after watching the ad, compared to 43 per cent who have answered yes to the same question for other restaurants' commercials .
article_snippet: According to the survey, thirty-two per cent of viewers felt worse about the restaurant after seeing the ad, a 24 per cent increase compared to how they felt after watching an average fast-food ad.
article_snippet: Scott said the ad does 'nothing for the brand long-term'.
highlights_snippet: In comparison, 43 per cent of viewers have answered yes to the same question for the average restaurant ad .
  
highlights_snippet: 51 per cent found the commercial 'offensive' and 52 per cent found it irritating .