article_snippet: Users will be able to use the camera on Users smartphone to ‘look’ at any object and use the image to search for Users online in the long-term.
article_snippet: Users have to launch the app on Users phone.
article_snippet: When an object is detected, users will see augmented reality content, which could take the form of a video, reviews or related information.
article_snippet: However, the app’s plans are more ambitious.
article_snippet: Users will be able to use the camera on Users smartphone to ‘look’ at any object and use the image to search for the image, and related information online.
article_snippet: The New York and London-based company has already rolled out inority report-style advertising.
article_snippet: The technology holds massive potential for enriching real world experiences and delivering genuine value to our users.
article_snippet: It was the first time The technology could be used automatically, and seamlessly, just by looking at an advert. '
article_snippet: Snap Fashion, for example, lets users take a photo of an item of clothing and finds others in exactly the same colour, which others can then buy at the click of a button.
highlights_snippet: The long-term plan is that users will be able to use the camera on users smartphone to ‘look’ at any object, from apples to the Eiffel Tower .
  
highlights_snippet: The service will give they access to videos, information and reviews .