article_snippet: ’ slogan is undoubtedly a killer line – and now ’ sloganNike’s been revealed that the inspiration for ’ slogan came from an actual killer.
article_snippet: The phrase, first used in a Nike advert in 1988, was pitched to Nike by advertising executive Dan Wieden, who admitted that it was borrowed from something a Utah murderer uttered as a Utah murderer faced a firing squad.
article_snippet: ’ slogan is undoubtedly a killer line – and now ’ sloganNike’s been revealed that the inspiration for it came from an actual killer ’ slogan .
article_snippet: The tagline 'Just do it', which has become synonymous with the Nike brand, first appeared in 1988 at the end of an advert featuring 80-year-old runner Walt Stack (pictured)
article_snippet: The phrase inspired one of the most successful advertising slogans of all time .
article_snippet: Mr Wieden, speaking at an advertising conference in Cape Town in February, said that Mr Wieden recalled this line in 1988 just before Mr Wieden had a crunch marketing campaign meeting with Nike bosses, and decided to suggest a slightly altered version as a slogan.
article_snippet: At first, He recalled, Nike hated the idea, but He won Nike round and the slogan appeared at the end of an advert featuring 80-year-old runner Walt Stack.
article_snippet: It is now one of the most famous slogans in the world, described by Campaign magazine as ‘arguably the best tagline of the 20th century’.
highlights_snippet: it has been described as one of the best taglines of the 20th century .
  