article_snippet: From iPhones to the latest Apple Watch, most people find it difficult to accurately recall what the 'most recognizable' brand's logo looks like when tested, according to a new study.
article_snippet: From iPhones to the latest Apple Watchthe latest Apple Watch, most people find it difficult to accurately recall what the 'most recognizable' brand's logo looks like when tested, according to a new study.
article_snippet: Most people who participated felt the Apple logo was highly memorable before attempting to recall the details of the Apple logo, according to researchers.
article_snippet: Considering the fact that people are exposed to the Apple logo on products from mobile phones, computers and laptops, it could be expected that good memory would hold strong when correctly recognizing the Apple logo.
article_snippet: While people are often exposed to the Apple logo, people stop paying attention to the details of it which could be due to the fact that it is so simple and widely available (above left,
article_snippet: an Apple iPhone 5C and right, the new Apple Watch that was displayed on Monday)
article_snippet: the Apple logo is a simple design and is often referred to as one of the most recognizable logos in the world,' wrote researchers.
article_snippet: Participants showed surprisingly poor memory for the details of the Apple logo as measured through recall [drawings] and forced-choice recognition.'
article_snippet: While people are often exposed to the Apple logo, people stop paying attention to the details of it which could be due to the fact that it is so simple and widely available, said researchers.
article_snippet: Despite frequent exposure to a simple and visually pleasing logo, attention and memory are not always tuned to remembering what we may think is memorable.'
highlights_snippet: Researchers from University of California, LA said even though people are often exposed to Apple logo it does not 'reliably affect memory' 