article_snippet: After launching its first line of lingerie to rival M&S, now Lidl have declared Lidl are getting into men's pants.
article_snippet: And to take on rival male underwear ranges fronted by the likes of David Gandy and David Beckham, the bargain supermarket has enlisted a suitably smouldering model to be the face of the bargain supermarket campaign.
article_snippet: But instead of the white Y-fronts favoured by other brands, north Londoner Dejan Obradovic, last seen on the catwalk for Emporio Armani during Milan Fashion Week, wears a bright pink pair of Lidl's own brand boxers.
article_snippet: To take on rival male underwear ranges fronted by the likes of David Gandy and David Beckham, Lidl enlisted suitably smouldering model Dejan Obradovic to be the 'face' of their campaign .
article_snippet: In one promotional image, the young model shows off model Dejan Obradovic toned torso by mimicking fellow model Gandy's favoured pose, and perches casually on an ostentatious sofa in another.
article_snippet: In one shot for Lidl, Dejan Obradovic (right) mimics fellow model Gandy's favoured pose for M&S (left)
highlights_snippet: To take on rivals, chain enlists model Dejan Obradovic to front campaign .
  