article_snippet: Conservatives must show Conservatives are not driven by a desire to 'punish' people on benefits, Iain Duncan Smith warned tonight.
article_snippet: his insisted the Tory pitch to voters has to be about more than tax, immigration and crime to show voters are driven by 'fairness, opportunity, and compassion'.
article_snippet: Work and Pensions Secretary Iain Duncan Smith insists the Tory pitch to voters has to be about more than tax, immigration and crime to show voters are driven by 'fairness, opportunity, and compassion' Iain Duncan Smith remarks echo the warning in 2002 from Theresa May that the Tories had become seen as the 'nasty party'.
article_snippet: It left the Tories more and more defined instead by a narrow list of policy areas including taxation, immigration, and law and order.
article_snippet: In the UK, my party, the party of Wilberforce and Shaftesbury, seemed to have forgotten that we had always had a historic mission to help people improve the quality of people lives - not just taking the easy option of sustaining people in dependency whilst looking the other way.'
article_snippet: For years Labour and the left argued that Labour and the left had a 'sympathetic approach' which was to prop people up 'on slightly better incomes'.
article_snippet: Thus as Conservatives, our purpose must be to show far from wanting to punish people, our vision is one of transforming people's lives - defined not by what we oppose, but what we stand for: putting hope back where it has gone and allying aspiration with hard work, spurred on by strong moral values of fairness, opportunity, and compassion.'
highlights_snippet: Work and Pensions Secretary urges Tories to have upbeat pitch to voters .
  
highlights_snippet: Tories must show purpose is not to punish but transform lives, Tories says .
  