article_snippet: Last week, Howard Schultz ran full-page advertisements in the New York Times and USA Today, highlighting race tensions in the country.
article_snippet: in the centre, and Howard Schultz logo at the bottom.
article_snippet: The campaign will continue on Friday, when every copy of USA Today will carry an insert about racism, which will also be stocked at branches of Starbucks.
article_snippet: Schultz kicked off The campaign last December with a letter that appeared in TIME magazine. '
article_snippet: Schultz has a track record of using Schultz public profile to highlight issues close to Schultz heart.
article_snippet: Schultz also spearheaded a petition to end federal shutdown in the same year, and launched a scheme to boost job creation in the U.S. by selling bracelets in its cafés in 2011.
article_snippet: Traditionally, those who oppose Schultz' views get short shrift: in 2013, when an investor said that the company's open support for gay marriage was harming sales, Schultz' responded by suggesting that Schultz' sell Schultz' shares.