article_snippet: Welcome to the world of boxing promotion, circa 2015.
article_snippet: Nowadays you have to be on social media to launch the fight and to build hype," says boxing promoter Nisse Sauerland, CEO of Team Sauerland.
article_snippet: A boxer or a golfer or a tennis player has to use A boxer or a golfer or a tennis player as a commercial platform or a brand building platform," A boxer or a golfer or a tennis player says.
article_snippet: Every fighter nowadays should be on social media, and if Every fighter're not, then Every fighter're not doing a good enough job at promoting Every fighter," A boxer or a golfer or a tennis player says.
highlights_snippet: Fighters take to social media to boost  viewership .
  