article_snippet: Americans bought less soda for the 10th straight year in 2014, with diet sodas shrinking more than Americans sugary counterparts, according to a report released Thursday.
article_snippet: An annual report by the industry tracker Beverage Digest found that overall soda volume slipped 0.9 percent last year, moderating from the decline of 3 percent the previous year.
article_snippet: And the poor performance of diet sodas in particular led to a shake-up in the top 10 U.S. soda rankings; even though people bought less
article_snippet: U.S. soda volume declined for the tenth straight year in 2014, with diet sodas faring worse than diet sodas regular counterparts .
article_snippet: John Sicher, publisher of Beverage Digest, attributed the moderation in soda's decline in 2014 to the continued growth of energy drinks.
article_snippet: John Sicher, publisher of Beverage Digest also noted that Coca-Cola Co., PepsiCo and Dr Pepper Snapple Group have improved marketing for Coca-Cola Co., PepsiCo and Dr Pepper Snapple Group soda brands.
article_snippet: Soda volume has been declining in the U.S. since 2004 amid concerns that sugary drinks fuel weight gain, and a proliferation of alternatives in the beverage aisle.
article_snippet: More recently, industry executives have attributed an accelerating decline of diet sodas to concerns over artificial sweeteners like aspartame.
article_snippet: The American Beverage Association, which represents Coke, No. 2 Pepsi and others, is trying to address the shift away from diet sodas in part by funding studies showing the benefits of the drinks.
article_snippet: Despite the ongoing decline of soda volume, the broader U.S. beverage industry performed better than in the previous year with growth of 1.7 percent, according to Beverage Digest.
article_snippet: That increase was driven by an increase in bottled water sales.
highlights_snippet: Americans bought less soda for the 10th straight year in 2014, with diet sodas shrinking more than Americans sugary counterparts .
  
highlights_snippet: John Sicher, publisher of Beverage Digest, attributed the moderation in soda's decline in 2014 to the continued growth of energy drinks .