article_snippet: (CNN)A chiseled boxer's Instagram feed shows Manny Pacquiao making constant references to the Bible and enjoying gospel singing with Manny Pacquiao wife.
article_snippet: Another features Manny Pacquiao formidable opponent counting stacks of money, hanging out in strip clubs, and flashing diamond watches and Ferraris.
article_snippet: American Floyd Mayweather and Filipino Manny Pacquiao are set to officially announce American Floyd Mayweather and Filipino Manny Pacquiao heavily anticipated boxing match at a press conference in Los Angeles Wednesday.
article_snippet: With the combined purse for the May 2 bout in Las Vegas reported to touch $300 million pending viewership numbers, the incentives to self-promote could not be higher.
article_snippet: You've got the guy who throws the money around (Mayweather), that's the guy who throws the money around (Mayweather) image, and Pacquiao, the guy who throws the money around (Mayweather)
article_snippet: Although Pacquiao (57-5-2, 38 knockouts) also sports millions of followers, the guy who throws the money around (Mayweather) social media numbers lag behind that of the guy who throws the money around (Mayweather) opponent.
article_snippet: Has this disparity had an impact on Pacquiao's share of the fight's heady purse, which is reported to be split 60/40 in favor of Mayweather?
article_snippet: But Mayweather needs Pacquiao too; you need  a storyline to make a good fight ...
article_snippet: (Pacquiao is the route to make it the biggest purse in history.
article_snippet: this disparity is probably due to Pacquiao's less flashy posts.
article_snippet: Without exception, they show Mayweather in training, in church, or with family -- always with a nod to Jesus in the text -- as well as Mayweather nationality, says sports media consultant Daniel McLaren and Cast Digital chief executive officer.
article_snippet: Pacquiao's followers in Pacquiao home country are more likely to track Pacquiao moves on Facebook and Twitter, adds Daniel McLaren.
highlights_snippet: Floyd Mayweather and Manny Pacquiao bout set to be the largest purse in boxing history .
  