article_snippet: The initiative started in 2013 when SPARK approached Google with data showing that women and people of color were underrepresented in the popular doodles featured on Google search homepage.
article_snippet: The Google Doodles team has since made strides toward balance the ratio.
article_snippet: The encounter led to talks about another SPARK project on representation of women and people of color in parks, monuments and public spaces -- "all the places outside a school textbook where we learn about who's important in the world," SPARK Executive Director Dana Edell said.
article_snippet: The conversations led to Google's Niantic Labs, creator of Field Trip.
article_snippet: Google agreed to publish the stories if SPARK created the stories.
article_snippet: After all, SPARK's vision fit into Field Trip's goal to help people "discover the stories around people," said Google's Yennie Solheim Fuller, who worked with SPARK.
article_snippet: The initiative launched on Monday featuring 119 women in 28 countries representing the arts, science and technology.
article_snippet: Through this project and other SPARK initiatives, herself hopes to change that.