article_snippet: Take the case of Justine Sacco, a young New York PR who tweeted this:
article_snippet: One of Justine’s 130 followers on Twitter retweeted this, then others re-re-retweeted this.
article_snippet: When Justine landed at Cape Town airport, there was a text from Justine best friend.
article_snippet: the number one worldwide trend on Twitter right now.
article_snippet: All I want for Christmas is to see @Justine Sacco’s face when Justine plane lands and Justine checks Justine inbox/voicemail.
article_snippet: A man was waiting at Cape Town airport, took a photo of Justine and posted a photo of her online.