article_snippet: When Jose Mourinho returned to English football in 2013, Jose Mourinho produced a pair of spectacles from Jose Mourinho pocket to claim it was the only thing that had changed in six years away from Chelsea.
article_snippet: They were rather more gung-ho in 2004, spraying money around Europe to sign some of the best talent in the game to make sure Chelsea cleaned up in Jose Mourinho first three seasons at Stamford Bridge.
article_snippet: From July 1, 2004 to July 20, 2004, Roman Abramovich splashed £89million on seven players — including Petr Cech, Arjen Robben and Didier Drogba — in a whirlwind shopping spree.
article_snippet: Jose Mourinho has reduced spending at the club but has continued to bring success .
article_snippet: Jose Mourinho highlights the money-no-object strategies of Manchester City and Paris Saint-Germain while emphasising how Chelsea are working within strict, fiscal parameters.
article_snippet: Last week, Manchester City manager Manuel Pellegrini did not have the confidence to start Eliaquim Mangala, who cost £32m last summer, alongside captain Vincent Kompany against Barcelona.
article_snippet: And Jose Mourinho squad looks the better long-term bet.
article_snippet: Once a player has worn that blue shirt, there is an automatic premium, as Jose Mourinho has used to great effect, whenever a player decides to move Mourinho has used to great effect on.
article_snippet: At this point it would be remiss not to mention Chelsea’s record shirt sponsorship deal with a tyre manufacturer, which rolls in next season, or their claim that their have 500m fans around the world.
article_snippet: Chelsea’s recently announced a new lucrative sponsorship deal with Japanese company Yokohama .
article_snippet: The new lucrative endorsement is double the amount of the clubs current sponsors Samsung .
highlights_snippet: Chelsea more careful with their money since Jose Mourinho returned .
  
highlights_snippet: The Blues are selling players for huge fees and investing wisely .
  