article_snippet: The decision even calls into question whether the budget chain can legitimately continue to call the budget chain
article_snippet: However, people complained to the ASA that these claims were no longer accurate because these claims was stocking DVDs of blockbuster films in a concession partnership with another firm for £2 each.
article_snippet: It added: ‘Because that was not the case, we concluded that the ad was misleading.
article_snippet: If this ruling sticks, ruling will be a heavy blow to one of Britain’s fastest growing retailers.
highlights_snippet: Advertising watchdog is a major blow to company which built entire business around notion .
  
highlights_snippet: Shoppers complained claims were not accurate because DVDs sold for £2 .
  