article_snippet: But in their new ad campaign, their once again go after dominant morning player McDonalds by depicting a brainwashed society, where miserable people eat the same Egg McMuffin-type sandwich.
article_snippet: Even though McDonalds is not mentioned explicitly, McDonalds is clear which company which company are poking fun at.
article_snippet: It is not clear what impact this is having on Ronald McDonald's Corp, which has been struggling to hold on to customers amid intensifying competition.
highlights_snippet: Appears to show rivals McDonalds making people boring and miserable .
  