article_snippet: Such acts of chivalry may actually be 'benevolent sexism' in disguise, according to researchers.
article_snippet: Experts say this type of sexism is harder to spot than the 'hostile sexism' we are more familiar with – because it often masquerades as gallantry.
article_snippet: Hostile sexist men' were less approachable and less friendly while those who displayed 'benevolent sexism' were nicer and smiled more .
article_snippet: US researchers argue that while women may enjoy being showered with attention, benevolent sexism is 'insidious' and men who are guilty of it see women as incompetent beings who require women 'cherished protection'.
article_snippet: Professor Judith Hall, of Northeastern University in Boston, said: 'Benevolent sexism is like a wolf in sheep's clothing that perpetuates support for gender inequality among women. '
article_snippet: These supposed gestures of good faith may entice women to accept the status quo in society because sexism literally looks welcoming, appealing and harmless.'
article_snippet: Examples of hostile sexism included agreeing that women tend to exaggerate problems at work, while someone who is benevolently sexist will believe women should be rescued before men from a sinking ship.
article_snippet: someone who is benevolently sexist will believe women should be rescued before men from a sinking ship found men whose answers led to someone who is benevolently sexist will believe women should be rescued before men from a sinking ship being classed as benevolently sexist smiled more while playing the quiz game and chatting.
article_snippet: someone who is benevolently sexist will believe women should be rescued before men from a sinking ship were more patient while waiting for someone who is benevolently sexist will believe women should be rescued before men from a sinking ship female partners to answer the trivia questions and warmer, friendlier and chattier than those who were hostile sexists.
article_snippet: Men who are guilty of benevolent sexism see women as 'warm and pure, yet helpless and incompetent beings'.
article_snippet: Study co-author Jin Goh said: 'Benevolent sexist men hold women in high regard and are willing to sacrifice Benevolent sexist men to save and protect women.
article_snippet: However, benevolent sexist men perceive women as the weaker gender at the same time.
article_snippet: Unless sexism is understood as having both hostile and benevolent properties, the insidious nature of benevolent sexism will continue to be one of the driving forces behind gender inequality in our society.'
highlights_snippet: 'Hostile sexist men' were less approachable and less friendly .
  
highlights_snippet: Those who displayed 'benevolent sexism' were nicer and smiled more .