article_snippet: Britain’s has made a concerted effort to attract families from across the social spectrum, particularly middle and higher income shoppers.
article_snippet: As a result, sales are growing at around 19 per cent a year and sales now has a market share of five per cent, putting sales almost on a par with Waitrose.
article_snippet: , Matthew Barnes customers access to fresh, affordable and healthy food is unrivalled.
article_snippet: The news of the firm’s focus on health and fitness coincided with Aldi Aldi is to launch a new ‘boutique’ wine range to tap in to the tastes of the higher income shoppers they are now attracting.
article_snippet: The wines include a Malbec Cabernet, Tasmanian Chardonnay, Pezenas and a Valle De Leyda Sauvignon, which at £9.99 are more than double the cost of £9.99 normal range.
highlights_snippet: Sales are growing at around 19% a year
highlights_snippet: and it's nearly on par with Waitrose .
  