article_snippet: the worst marketing campaign could have been the photo of Australian cricket captain Michael Clarke batting with an electric toothbrush, or holding a winning trophy labelled 'The Gnashes,' or even going undercover as a dentist for Oral B, but whichever it was, keyboard warriors acted immediately.
article_snippet: Clarke has dropped the bat and picked up the toothbrush for Clarke new 'True Blue Challenge' campaign with Oral B .
article_snippet: Clarke had donned these new pair of whites for a campaign called the 'True Blue Challenge,' aimed to boost Australia's oral health and overtake England by 'bowling these new pair of whites over.' '
article_snippet: This is outrageous Australia, the Poms are laughing at us, it's time to take action,' Clarke says in Clarke Oral B adverts . '
article_snippet: It's time to do it again with my oral health,' Clarke says in Clarke advert .
article_snippet: One of Clarke ads pictures Clarke holding a trophy labelled 'The Gnashes' advertising the 'True Blue Challenge' for Oral B . '
article_snippet: Can't score more than 40 in grade cricket...may as well advertise mouthwash,' one disgruntled viewer said. '
article_snippet: Clarke even took to going undercover as a dentist for Clarke Oral B endorsement deal .
highlights_snippet: Ads see Australian cricket captain Michael Clarke bat with electric toothbrush and pose with 'Gnashes' trophy .
  