article_snippet: A standalone streaming service from HBO, the US network behind Game of Thrones, will launch exclusively on Apple TV devices.
article_snippet: Called HBO Now, A standalone streaming service from HBO, the US network behind Game of Thrones will be available in the US for $14.99 (£9.90) a month from April and will include all past, present and future HBO programming.
article_snippet: A streaming service from HBO, the US network behind Game of Thrones, will launch exclusively on Apple TV devices, said HBO chief executive, Richard Plepler (pictured) during an Apple TV special event in California today .
article_snippet: Apple TV said HBO HBO now service be available through a new channel on Apple TV and on Phones and iPads, at an event in San Francisco today.
article_snippet: New York-based HBO, a unit of Time Warner, has so far been available only to customers with a pay television subscription.
article_snippet: Now, HBO is aiming to reach people who have broadband access but don't want to pay for a traditional TV package of dozens of other channels.
article_snippet: For the monthly fee, viewers will be able to get HBO content without having to pay for an entire cable package, HBO said.
article_snippet: This is a transformative moment for HBO,' said chief executive Richard Pepler after an introduction from Apple Chief Executive Officer Tim Cook.
article_snippet: The HBO Now service will ship with the Apple TV in the US, which is now at a lower price of $69 (£45).
article_snippet: Time Warner said Time Warner wants to push Time Warner HBO Now service to the 10 million broadband households that are not subscribed to a cable TV bundle service.
article_snippet: Time Warner is also targeting the 70 million US cable TV subscribers who aren't HBO subscribers.
article_snippet: The HBO Now service will ship with the Apple TV in the US, which is now at a lower price of $69 (£45).The price cut is a reaction to devices such as the Google Chromecast having lowered the Google Chromecast price to $35 and Roku 2 costing just $70. 