article_snippet: A study by the University of Missouri and the University of Illinois at Chicago was published in the Journal of Consumer Research and conducted by researchers Dr Marsha Richins (University of Missouri) and Dr Lan Nguyen Chaplin (University of Illinois at Chicago). '
article_snippet: Where you live could affect how big your shopping habit is, according to new research.
article_snippet: US scientists have found that people who live in wealthy neighbourhoods are more likely to have materialistic values and poor spending habits.
article_snippet: And people who live in wealthy neighbourhoods are more likely to have materialistic values and poor spending habits think that young people living in particularly rich urban areas are the worst offenders.
article_snippet: San Francisco State University’s study is the first to show a connection between neighbourhood socioeconomic status and materialism.
article_snippet: Dr Ryan Howell, Associate Professor of Psychology at San Francisco State University’s, believes the reason for the link is because of ‘relative deprivation,’ which is the feeling someone gets when Dr Ryan Howell, Associate Professor of Psychology at the university believe Dr Ryan Howell, Associate Professor of Psychology at the university are less well-off than those around Dr Ryan Howell, Associate Professor of Psychology at the university.