article_snippet: BlackBerry way back inot the mobile phone market.
article_snippet: Pioneered in 1999 with the launch of the RIM 950, BlackBerry changed the culture by allowing on-the-go business people to access email wirelessly.
article_snippet: Then came a new generation of competing smartphones, and suddenly BlackBerry looked ancient.
article_snippet: Apple showed that phones can handle much more than email and phone calls.
article_snippet: BlackBerry was late in overhauling BlackBerry operating system to compete.
article_snippet: BlackBerry now holds a small fraction of the U.S. smartphone market after commanding a nearly 50 percent share as recently as 2009. '
article_snippet: BlackBerry is also emphasizing battery life and security. '
article_snippet: But CEO John Chen also invited people who haven't used a BlackBerry 'especially people who are young,' to try the Classic.
article_snippet: I love a BlackBerry,' Kardashian West admitted to the Code Mobile conference earlier this year. '
article_snippet: Every time I say that, people are horrified that I have a BlackBerry, and I don't understand that reaction.' 'a BlackBerry has my heart and soul, I'll never get rid of a BlackBerry,' a BlackBerry said. '
article_snippet: the Classic iwas released earlier this year, bringing back that keyboard to Blackberrys handsets.
highlights_snippet: Will run Blackberry 10 software, and include Amazon app store .
  