article_snippet: FOR decades their names have been at the heart of British life but Cadbury, Heinz and Marks & Spencer have now dropped off the list of our favourite ‘superbrands’.
article_snippet: Instead, John Lewis, Lego and Häagen-Dazs are seen as integral parts of the country’s fabric.
article_snippet: – an annual survey of 2,500 shoppers by market analysts at the Centre for Brand Analysis.
article_snippet: Love lost: Cadbury, Heinz and Marks & Spencer Heinz and Marks & Spencer Spencer have now dropped off the list of Britain's top 20 favourite ‘superbrands’, having been replaced by John Lewis, Lego, Virgin Atlantic and Häagen-Dazs .
article_snippet: Heinz – famed for its baked beans, tomato ketchup and tinned soups – has also slipped off the list after appearing at No 5 last year.
article_snippet: What's not to love: Ice cream brand Häagen-Dazs is new on the top-20 superbrands list .
article_snippet: However, the demise of M & S, which was No 18 in 2014, will be particularly painful for M & S bosses, especially as rival John Lewis has leapt into the chart at No 6.
article_snippet: Marks & Spencer has endured three difficult years, fuelled by poor sales of Marks & Spencer womenswear and teething troubles with Marks & Spencer new website.
highlights_snippet: Heinz and Marks & Spencer no longer on Britain's favourite brands list .
  
highlights_snippet: Replaced by John Lewis, Lego, Virgin Atlantic and Häagen-Dazs .
  