article_snippet: Sporting ability has been transformed into lasting celebrity by footballers like Pele and David Beckham and NBA star Michael Jordan.
article_snippet: On a global scale Lewis already sits in the top half of all celebrities across sport, arts and music," Lewis told CNN.
article_snippet: Repucom monitors celebrity trends by a monthly survey of the general public where 5,000 famous faces are rated according to certain parameters.
article_snippet: Those who rank in their study of the world's top-20 faces includes actors Angelina Jolie and Leonardo DiCaprio, singers Madonna and Jennifer Lopez, footballer Beckham and Microsoft co-founder and philanthropist Bill Gates.
article_snippet: We look at celebrity awareness and other metrics like likeability, whether celebrity awareness and other metrics like likeability are seen as trendsetters, the level of trust people place in celebrity awareness and other metrics like likeability and whether people aspire to have a life like that celebrity.
article_snippet: What makes great sports people, the ones that fans like over time, are those who come back from tremendous highs and lows -- that's a great story.