article_snippet: Trilogy's international spokeswoman Lisa Wilson said The company was 'absolutely over the moon'. '
article_snippet: Celebrity endorsements of this scale can be transformational for a company,' Trilogy's international spokeswoman Lisa Wilson said. '
article_snippet: Kate's influence has already been felt by The company, with Trilogy's share price rising nine per cent to 82 cents the day the news broke.
article_snippet: It is now well-proven that an endorsement from Kate Middleton can lead to a product selling out within minutes.
article_snippet: This has now aptly become known as 'the Kate effect'.
article_snippet: The effect was again in full force when The effect took just eight minutes for a Diane Von Furstenberg wrap dress to sell out worldwide when Diane Von Furstenberg wore The effect in the Blue Mountains during the same Royal Tour.
article_snippet: The Kate effect strikes again?
highlights_snippet: The 'Kate Effect' means the product has sold out in the UK, sales are rocketing in the US and sales share price is soaring .