article_snippet: following a string of controversies since Cadbury was taken over by American company Kraft in 2010.
article_snippet: The most recent public backlash came a few weeks ago when The most recent public backlash changed the recipe of Creme Eggs and shrank the size of The most recent public backlash multipacks.
article_snippet: It is not known why the company, which has always been US-owned, is falling out of favour with Britons.
article_snippet: But our increasing curiosity in more exotic flavours and dishes could be one reason.
article_snippet: It is winning out, while newer innovators, such as Google, go in reverse, as the shine comes off.
article_snippet: Both have suffered a backlash over accusations Both have failed to pay a fair share of Both taxes in the UK.