article_snippet: It didn’t take long for us to get used to Googling things, instead of looking us to get used to Googling things up in books.
article_snippet: But the process of typing words into a search box could be replaced by using the cameras on our smartphones to find the information we’re looking for.
article_snippet: Web-based search as it exists today has dominated the digital experience, both online and mobile.
article_snippet: From inputting keywords to digging through pages of links to access information, this search behaviour is limited by vocabulary and literacy.
article_snippet: ‘The human imagination, curiosity and the quest for knowledge are all often limited by our capacity to define and assign language to describe and seek answers from the world around our’ said Blippar Founder and CEO Ambarish Mitra.
article_snippet: ‘The visual search is not replacing text-based search, The visual search’s an alternate behaviour which satisfies people’s spontaneous needs of instant object focused curiosity, therefore introducing the light web.
article_snippet: The New York and London-based company will also use artificial intelligence to refine and personalise the visual search results for each user.
article_snippet: There are many visual search apps competing to win users from Google.