article_snippet: ASOS PLC affordable style is worn by everyone from Samantha Cameron to Rihanna - and in 2012 Its affordable style became the most visited fashion website in the world for 18 to 34-year-olds.
article_snippet: But as the Duchess of Cambridge - who is one of the most emulated women in the world - stepped out in a dress by ASOS this week, Its affordable style proved how far the e-tailer has come from the e-tailer humble beginnings in 2000.
article_snippet: The Duchess dressed The Duchess bump in a spotty £35 wrap dress from the virtual high street on a visit to the Brookhill Children's Centre in London's Woolwich on Wednesday.
article_snippet: The Duchess dressed her bump in a spotty £35 wrap dress from ASOS on a visit to the Brookhill Children's Centre in London's Woolwich London's Woolwich on Wednesday, so how did the e-tailer take off so quickly?
article_snippet: Early days: Nick Robertson, CEO of internet-based fashion retailer ASOS, is flanked by models Gia, left, and Alice at the company's north London office prior to the announcement of preliminary results back in the early 2000's .
article_snippet: Just like us: Samantha Cameron wore a £42 ASOS on the final day of the Conservative Party Conference with Samantha Cameron husband, Prime Minister David Cameron, in 2013 .
article_snippet: In the past month alone, stars including Kimberley Walsh, left, and Charli XCX, right, have worn designs that cost under £50 from the site .
highlights_snippet: Worn by likes of Kate, Samantha Cameron and Taylor Swift .