article_snippet: The future of the humble bar of soap may in be hot water as more people are choosing to use liquid hand wash and hand sanitiser.
article_snippet: Despite falling sales of the traditional bar of soap, people are actually washing more with over a third of adults are washing people hands more often than people were a year ago.
article_snippet: The proportion of people buying liquid hand soap at least once a month has risen from 56 per cent in 2013 to 62 per cent in 2014 .
article_snippet: The proportion of people buying liquid hand soap at least once a month has risen from 56 per cent in 2013 to 62 per cent in 2014.
article_snippet: Research by Mintel found that 87 per cent of people are more likely to purchase liquid soap than bar soap, 71 per cent.
article_snippet: More than half of us also use hand sanitiser gel, with a third buying it once a month or more.
article_snippet: Professor Isabelle Szmigin, a consumer behaviour expert at the University of Birmingham, said the shift to liquid soap was 'purely an improvement' 'The large majority of young Brits purchasing hand sanitiser shows that, despite preconceptions, this group have a particularly cautious attitude towards spreading germs,' added Ms Libby.
article_snippet: Professor Isabelle Szmigin, a consumer behaviour expert at the University of Birminghamthe University of BirminghamBirmingham, said the shift to liquid soap was 'purely an improvement'. '
highlights_snippet: Study found numbers buying liquid soap rose from 56% to 62% last year .
  
highlights_snippet: More than half also use sanitiser gel with a third buying sanitiser gel every month .
  