article_snippet: I really feel that customers are being short-changed. '
article_snippet: This means even a tiny reduction in weight can equate to millions of pounds of savings for manufacturers.
article_snippet: This is the increasingly popular trend for big-brand manufacturers to shrink big-brand manufacturers products without offering corresponding cuts in the prices.
article_snippet: The net result is a stealth price rise, because customers get less for customers money.
article_snippet: executive director Richard Lloyd said: 'Shrinking products can be a sneaky way of putting up costs for consumers because pack sizes shrink but the prices don't. '
article_snippet: We want simpler pricing so that people can easily compare products to see which is the cheapest.'