article_snippet: the brainchild of George Davies was the first brand to give us affordable luxury, with the brainchild of George Davies very first campaign giving us chunky 100 per cent wool knits, soft chambray, and very British tweed.
article_snippet: A real leather weekend tote in the very first Next Directory cost £99; today a similar version is £72.
article_snippet: In 1988 a wool blazer was £60; today a synthetic version is £34.
article_snippet: And a synthetic version flourishes, of course, by offering young women instant credit: I must point out a synthetic version interest fees are ferocious – as is a synthetic version hounding of late payers.
article_snippet: (Remember the recent £345 all-wool winter coat?)
article_snippet: Younger women will opt for the shorter, £75 version at Topshop.