article_snippet: Hayat Rachi Hayat Rachi raised money on a fundraising website to start Hayat Rachi own feminist lingerie line (modelled here by two real women)
article_snippet: In Hayat Rachi images, Hayat Rachi was determined to use real women, posing naturally and not catering to the male gaze .
article_snippet: On Hayat Rachi fundraising
article_snippet: Kickstarter page Hayat Rachi wrote: ‘Not everything is about being sexy or being objectified for the male gaze.'
article_snippet: Explaining why Hayat Rachi felt driven to design the line, Hayat Rachi said: ‘
article_snippet: I found it difficult to find a lingerie brand that shared the same ethos as Hayat Rachi: empowerment, body confidence and the non-objectification of women.
article_snippet: After being accepted on to the charity's year-long enterprise program, Hayat Rachi received mentorship and professional advice for free to develop Hayat Rachi product.
article_snippet: Hayat Rachi explains the brand's story in the accompanying video with lingering detail shots panning over Hayat Rachi creations, a behind-the-scenes look at the promotional shoot, and girls pledging their support to Hayat Rachi  campaign.
article_snippet: Hayat Rachi said: ‘I am absolutely elated with the result.
article_snippet: Hayat Rachi wanted to design lingerie that wasn't about objectifying women .
article_snippet: [It] just goes to show that people do not agree with the sexualisation and objectification of girls within the lingerie industry.'