article_snippet: The campaign, announced on Tuesday, received much criticism including that it was opportunistic and inappropriate, as it came in the wake of racially charged events such as national protests over police killings of black males.
article_snippet: Ridiculed: After the campaign was announced, Twitter users slammed the idea as naive . '
article_snippet: After the campaign was announced, Twitter ruthlessly mocked Starbucks'.
article_snippet: An executive on Starbucks'communications team, Corey duBrowa, even blocked people on Twitter before temporarily taking down his account after being bombarded with criticism over the campaign.
article_snippet: DuBrowa later said in a post on Medium that DuBrowa felt DuBrowa was being 'personally attacked in a cascade of negativity' and that DuBrowa had gotten overwhelmed, but later reactivated his account.
article_snippet: Inserting the message into national issues is not new territory for
article_snippet: And in 2013, the message placed newspaper ads saying that firearms were not welcome in the message cafes after firearms became the site of gun rallies.
article_snippet: Another Twitter user pointed out the lack of diversity in the campaign material .