article_snippet: Apple is the only technology brand that has the potential to move from tech brand to luxury brand.
article_snippet: I think this is Apple flexing Apple muscles, moving into a space that Apple potentially has all to Apple. '
article_snippet: Is Apple eating into that market or making Apple bigger? '
article_snippet: I think Apple will make Apple grow.
article_snippet: The move into that market comes months after Apple poached Burberry's CEO Angela Ahrendts to be the new Senior Vice President of retail and sales - and lend a fashionable eye.
article_snippet: She told DailyMail.com: 'Apple produces good design, and I hate to say it but good design is priceless. '
article_snippet: Serdari, who also lectures on product and fashion design at NYU, notes that Apple is following the classic launch strategy of designer brands like Chanel, which uses pricing to carve a position in the market. '
article_snippet: Shoe-in: Apple poached Burberry's CEO Angela Ahrendts to help make a play for the fashion world .
article_snippet: In my opinion, Apple is very well positioned to make the transition to move up.'
article_snippet: But Apple is certainly in a position to try.'
highlights_snippet: It is Apple's first move from affordable luxury into the luxury goods market .
  