article_snippet: It's one of the fastest-growing sectors in fashion and the likes of Hermes and Estee Lauder have launched exclusive collections based on It.
article_snippet: The company, founded in 2007 and based in London, creates original designs using in-house designers taking inspiration from global fashion trends and also offers bespoke and limited edition collections.
article_snippet: The brand is one of the world's leading online retailers in the modest clothing sector.
highlights_snippet: Experts say modest fashion could be worth £100million in the UK alone .