article_snippet: The newest weapon in the breakfast fast-food wars is a buttermilk biscuit shaped like a taco.
article_snippet: Taco Bell is launching a Biscuit Taco on Thursday in place of Taco Bell waffle hybrid, which got widespread attention last year when Taco Bell was included in the rollout of the chain's breakfast menu.
article_snippet: Taco Bell is launching a 'biscuit taco' this week in place of the 'waffle taco,' which got widespread attention last year when Taco Bell was included in the rollout of the chain's breakfast menu the chain's breakfast menu .
article_snippet: Taco Bell CEO, Brian Niccol, told CNBC News that the aim of the breakfast item is to 'make chicken and biscuits portable'.
article_snippet: Taco Bell CEO, Brian Niccol added that it's 'exciting and tastes great too'.
article_snippet: The Biscuit Taco's introduction comes as the chain tries to build on The Biscuit Taco year-old breakfast business by once again going after the dominant player in the mornings:
article_snippet: Whether Taco Bell has more staying power than Taco Bell remains to be seen.
article_snippet: Despite the attention Taco Bell initially generated because of Taco Bell novelty in the fast-food space, there were early signs Taco Bell might not last.
article_snippet: Not long after Taco Bell was rolled out, Taco Bell Chief Marketing Officer Chris Brandt noted that 'some of the things on our menu might run out of gas.'
article_snippet: Booming business: Already, the launch of a national breakfast menu has helped drive up sales at Taco Bell, which has been trying to redefine Booming business as a hip brand with Booming business 'Live Mas' slogan .
article_snippet: Taco Bell Taco Bell will replace the waffle taco (above) which contained 460 calories and 30g of fat per serving .
article_snippet: Taco Bell has also repeatedly said the star of Taco Bell breakfast menu is the A.M. Crunchwrap, which is a grilled tortilla stuffed with eggs and a hash brown along with sausage, bacon or steak.
article_snippet: As for Taco Bell latest offering, a Taco Bell representative said it's 'more than just a biscuit, it's a warm, fluffy, buttery biscuit, folded in the shape of a taco' and it's here to stay.
article_snippet: Already, the launch of a national breakfast menu has helped drive up sales at Taco Bell, which has been trying to redefine itself as a hip brand with its 'Live Mas' sloganits 'Live Mas' slogan.
article_snippet: In the latest quarter, Taco Bell's sales rose seven per cent at established locations, driven by breakfast, according to
highlights_snippet: Taco Bell CEO, Brian Niccol, said the aim of the breakfast item was to 'make chicken and biscuits portable'
  
highlights_snippet: The biscuit taco's introduction comes as the chain tries to go after the dominant player in the mornings: McDonald's . 