article_snippet: Every season has one, a big trend or  specific piece of clothing that sends shoppers into a buying frenzy and garments flying off shelves in seconds.
article_snippet: There was the pink coat craze of Autumn 2013, the blanket scarf trend of the winter just passed and who can forget the crop top and high-waisted skirt look worn day-in-day-out by celebrities including Kim Kardashian last summer?
article_snippet: hopes on for a much-needed fashion revival.
article_snippet: After first debuting their hero design at the Spring/Summer 2015 collection preview for the industry's key fashion editors, there's been a buzz surrounding the Seventies-inspired item.
article_snippet: Known for Alexa Chung mix of chic and edgy style, Alexa Chung has sparked more than a few fashion trends in Alexa Chung time .
article_snippet: Of Alexa Chung fourth collection for the high street giant, and complete revamp of M&S's failing fashion offering, style director Belinda Earl told British Vogue: 'Everything is coming together.
article_snippet: The quality, the new styles, the ad campaigns - it's all filtering through.
article_snippet: Inspired by the Seventies trend popular on the Spring/Summer 2015
article_snippet: Seventies icons Ali MacGraw and Jane Birkin are also a key influence on this season's M&S collection, with wearable style and practical glamour running through its core.
article_snippet: The seventies fashion trend is set to be a big look for spring and summer, with designers including Gucci (pictured), Mulberry, Alice Temperley and more showing off plenty of brown suede at fashion week SS15 .
highlights_snippet: Can the skirt turn the British brand's falling sales figures around?
  
highlights_snippet: Inspired by Seventies fashion icons Jane Birkin and Ali MacGraw .
  