article_snippet: — even though Sky are keeping faith with their core following by keeping the base price below £20.
article_snippet: It has taken what is described by industry insiders as ‘a very substantial offer’ for Sky to fend off fierce competition from Frank Warren’s BoxNation.
article_snippet: Since they are understood to have broken past protocol by offering the US promoters a cut of that revenue as well as a hefty up-front payment, it is expected they will have to shatter the pay-per-view record in this country to break even.
article_snippet: The current Sky record stands at 1.2million buys for Ricky Hatton’s Las Vegas loss to Mayweather in 2007.
article_snippet: Warren is believed to have offered a higher lump sum than Sky in the hope of attracting another two million customers to Warren £12-a-month subscription channel.
article_snippet: It is doubtful if Sky can reach that number at £20 per sale at 4am on a Sunday morning, but if they get 1.5m buys they should be out of the red.
highlights_snippet: Sky has been in fierce competition with Frank Warren's BoxNation .
  
highlights_snippet: Frank Warren's BoxNation has won the right to show the $300m (£200m) bout .
  
highlights_snippet: Read how Jeff Powell broke the news of Sky's deal .