article_snippet: I always sit down and think about what everyone wants in a collection, I look on twitter, ask my friends and my mum and look at trends.
article_snippet: I’m always looking in magazines at celebrity style and campaign shots.
article_snippet: I style my friends sometimes and my friends style me
article_snippet: I’ve tried hard to break out of that TOWIE box
article_snippet: I was only on there for two seasons but people instantly pigeon hole you as "Essex", but that’s not what I’m about and my collection is for everyone; I don’t just design for TOWIE fans.'