article_snippet: So where did it all begin for the booming brand?
article_snippet: It went on to expand into beauty and big brands started getting on board after It became the first UK fashion retailer to launch a moving images ‘catwalk’.
article_snippet: Then, the e-tailer branched out into menswear and the following year, retail sales jumped 90 per cent while profits leapt 117 per cent.
article_snippet: In 2012, offices were opened in New York and Sydney and later in Berlin and Shanghai.
article_snippet: In the year when we took over as the number one most visited fashion website in the world, per day, by 18-34 year olds, we opened we first international offices - and we have plans for more.'