article_snippet: Adore Me, a rapidly growing lingerie start-up based in New York, has revealed that its television ad featuring a plus size model quadrupled online sales when compared to the brand's commercial starring a group of blondes. '
article_snippet: Online retailer Adore Me has revealed that new research shows that Online retailer Adore Me television ad starring a plus size brunette sold more lingerie that Online retailer Adore Me commercial featuring a group of blondes .
article_snippet: When Adore Me debuted the company first national television campaign last January, the company used the  testing method for the company three different commercials, which aired on channels such as Bravo, Lifetime and MTV.
article_snippet: Adore Me didn't do any digital retouching to the ad featuring multiple brunette models - and that commercial was the one that was favorited by consumers.
highlights_snippet: Adore Me has revealed that its television ad featuring a plus size model generated more sales than the commercial starring a group of blondes .
  