article_snippet: The colour red means a greater level of an attribute, while blue is for the opposite .
article_snippet: Researcher Jason Rentfrow said some of the results can be explained by people moving to areas that better suit people moving to areas that better suit their personality personality.
article_snippet: The local economy and even the weather may have an impact – with lots of rainy days putting a dampener on happiness.
article_snippet: But with personality traits linked to various illnesses, as well as rates of crime and even the way people vote, the results are more than just a bit of fun.
article_snippet: Researcher Jason Rentfrow said: 'Geographical differences are associated with a range of economic, health and social outcomes – and hence how important resources are allocated.'