article_snippet: Plus-size fashion is a hard market to crack but with the average UK dress size hitting 16, many women are left frustrated by designers that seemingly have little knowledge of the female form or how women want to dress.
article_snippet: And that is exactly why Evans, who pioneered the first-ever plus-size fashion week, want to change that.
article_snippet: Evans, which falls under Sir Philip Green's Arcadia umbrella, is giving plus-size fashion a trendy edge .
article_snippet: Evans Head of Design, Rebecca Vann Reicher, wanted to change the way the next generation of fashion designers view plus-size.
article_snippet: I love the innovation and was totally inspired by the creativity and the vision that the students have for plus size women.'
article_snippet: So what do the plus-size industry think?
article_snippet: Rivkie Baum, editor SLiNK magazine, an aspirational fashion and lifestyle for women with curves, said: 'It is great to see that Evans continue to support students breaking into fashion and, of course, continuing to encourage fashion students to think about designing for the growing plus-size fashion market. '