article_snippet: Heidi Klum Intimates has been on a busy schedule, promoting the Bendon-made line - which Heidi Klum Intimates's now the face of following Elle Macpherson's departure - on Good Morning America in New York just a day before.
article_snippet: Heidi Klum Intimates said on GMA about Heidi Klum Intimates new venture: '[Bendon] asked me to take over the reins and continue to design for her new venture.
article_snippet: Now [Bendon’s called the Heidi Klum Intimates line and I’m so excited because I’ve been doing lingerie and wearing lingerie for many, many years. '
article_snippet: So basically I kept most of the styles that women have loved for the last 25 years that Elle Macpherson's created, and now I give women different laces, different colours, and then I added on a few new styles that weren’t existing – racer backs or beautiful strapless bras. '
article_snippet: Stepping in: Heidi Klum Intimates recently became the face of the line following Elle Macpherson's October departure .
article_snippet: CEO Justin Davis-Rice said: 'Elle Macpherson's has been a great partner to Bendon, however it’s time to take the brand to even greater heights, and Heidi Klum Intimates is perfectly positioned to do just that.
article_snippet: Tried and tested: Heidi Klum Intimates said that Heidi Klum Intimates has kept most of the styles designed by Elle, adding Heidi Klum Intimates own twists .
article_snippet: Shades of change: Among the changes Heidi Klum Intimates has incorporated are different laces and colours .