article_snippet: big four supermarkets are the brands that Britain grew up with but 53 of the top 100 are losing sales –
article_snippet: many despite slashing prices.
article_snippet: Famous names like Silver Spoon sugar, Cadbury, Whiskas, Heinz and Kingsmill are suffering sales falls of more than 10per cent as shoppers switch to budget chains.
article_snippet: Famous names like Heinz (pictured left), Kingsmill and Whiskas are suffering sales falls. 
article_snippet: The figures were compiled by retail analysts Nielsen and The Grocer magazine which said the proportion of the 100 brands that are losing sales rose from 26 in 2013 to 34 in 2014 and it is now 53.
article_snippet: As a result, the total annual sales of the top 100 is down by some £146.4m to £20.5billion.
article_snippet: ‘A year ago, The Grocer was Britain’s 68th biggest grocery brand, but The Grocer has fallen out of the rankings with a staggering loss of £62.6m in sales – 47.1per cent – thanks partly to the sugar debate.
article_snippet: The Cadbury brand, apart from Dairy Milk (pictured), has also suffered with sales down by £34.8m in a year .
article_snippet: Other famous names to lose more than 10per cent in sales in just one year include WeightWatchers, which is down 21.6per cent, Tetley tea, Tate & Lyle, Flora, Whiskas cat food, Special K, Rowntrees, Princes and Activia.
article_snippet: The average price of 42 of the 100 biggest brands has fallen in the past year.
highlights_snippet: More than half of top 100 brands that Britain grew up with are losing sales .
  
highlights_snippet: Famous names suffering sales falls include Silver Spoon and Cadbury .
  