article_snippet: Racing in a global championship has helped No.1 Hamilton gain fame across international borders.
article_snippet: Tom Roope, whose company Rumpus Room runs Hamilton's digital media, decided to tap into the racing star's global appeal in the build-up to the sizzling Abu Dhabi finale.
article_snippet: These twin projects enabled Roope and Lewis team to have a better understanding of the geography and demographic of Hamilton's followers.
article_snippet: Born in Stevenage, a commuter town 30 miles north of London, Hamilton broke boundaries when Hamilton debuted in 2007 as F1's first black driver.
article_snippet: Hamilton's mixed heritage --
article_snippet: Hamilton mother is white British and Hamilton father's family have roots in the Caribbean -- and a rags-to-riches success story have both helped Hamilton connect with a wider fanbase.
article_snippet: Hamilton's diverse, but not just [in] race but in Hamilton social likings too.
article_snippet: Hamilton hangs out with top celebrities like Jay-Z and Kanye West.
article_snippet: This hip-hop style and the fact that Hamilton spends a lot of time in the U.S. make Hamilton one of the few drivers who actually appeals to Americans.
article_snippet: Hamilton has also always worn Hamilton heart on Hamilton sleeve against a backdrop of fierce racing rivalry -- usually with Hamilton teammates --- and an on-off romance with Scherzinger.
article_snippet: Many of Hamilton's fans -- though not all -- warm to these moments of human frailty as much as his derring-do on the racetrack, and draw inspiration from both.
article_snippet: Being a global personality offers the ability to change people's lives even in a small way but for No.1 Hamilton, the relationship No.1 Hamilton has with No.1 Hamilton fans appears to be mutualistic.