article_snippet: Like the next thing these two presumed 2016 presidential hopefuls will tell America is being black or not, it's no wonder Jeb Bush is emerging as the Republican Party's 2016 frontrunner.
article_snippet: Of course, there is that awkward little name thing, something Jeb Bush seems fully aware of -- despite only being in the exploratory phase of a potential campaign, Jeb Bush has already declared Jeb Bush's not just another Jeb Bush.  
article_snippet: Jeb Bush father George H. W Bush and my brother used in his father George H. W Bush and his brother George W. Bush presidential campaigns.
article_snippet: So, what exactly is in a name like Jeb Bush?
article_snippet: The same playbook that helped get Jeb brother and father get elected president isn't going to work for BushBush.
article_snippet: Jeb (let's face it, the Republican Party won't nominate a woman) will have to hire minorities and women in meaningful campaign positions and have a strategy to aggressively compete for minority votes.
article_snippet: But Jeb appears to be assembling a lot of the same old (white) faces of recent losing Republican campaigns we've seen before.
article_snippet: As a black conservative who would like to see a Republican in the White House again, I hope Jeb isn't Romney 2.0.
highlights_snippet: Jeb Bush emerging as GOP's 2016 frontrunner .
  
highlights_snippet: Jeb Bush playbooks won't work this time, Jeb Bush emerging as GOP's 2016 frontrunner .
   says .