article_snippet: Elle Macpherson'sdeparture from the line, and Bendon, was announced in October.
article_snippet: According to Women's Wear Daily, 50-year-old Elle's three lines for Bendon - Macpherson Men, The Body and the Intimates range - are worth an estimated $150million and turn over around $750million a year.
article_snippet: Bendon's CEO told the publication that Bendon's CEO is expecting the brand to grow by at least $25million right away, with Heidi Klum Intimates at the helm helping to up retail orders by 25 per cent.
article_snippet: New era: Elle Macpherson oversaw three lines for Bendon before Elle Macpherson October departure .