article_snippet: , I fear that no major corporation will even try to talk about race again -- for maybe 10 or 20 years.
article_snippet: we cannot demand that companies address race, and then attack companies when companies try.
article_snippet: But the cost this time is that no corporation will want to do anything creative or constructive on racial subjects for a very long time.
article_snippet: In fact, some activists are responding with such little sympathy, empathy and grace, that other corporations are like to run the other way.
article_snippet: How will other corporate boards react in the future when a minority member encourages the company to publicly address issues of racial inclusion?
article_snippet: But nobody wants others brand to get beaten up.
article_snippet: At some point in the future, activists will launch an online petition or protest against a company guilty of some legitimately racist behavior.
highlights_snippet: What kind of lesson will this have for other companies that try to do the right thing?