article_snippet: Fresh may conjure up images of hand-picked produce only hours old, but in fact it may only mean it hasn't been preserved by freezing, canning, high-temperature or chemical treatment,' the consumer groups says. '
article_snippet: it may have been refrigerated and spent time in processing and transport, but it's still 'fresh'.'
article_snippet: While supermarkets regularly promote fresh and natural items, it may only mean it hasn't been preserved by freezing, canning, high-temperature or chemical treatment .
highlights_snippet: While shoppers may think shoppers're buying 'fresh' food, it may mean it hasn't been preserved by freezing, canning or chemical treatment .