article_snippet: She's the queen of the glossy, bouncy blow-dry and has She own successful haircare range, so it was only a matter of time before Tamara Ecclestone channeled She expertise into opening a salon.
article_snippet: FEMAIL's Martha Cliff, left, and London, right, joined Tamara Ecclestone, centre, at the launch of FEMAIL's Martha Cliff new blow-dry bar, Show Dry, a swanky but affordable new salon in London .
article_snippet: Speaking to FEMAIL, the Formula One heiress and founder of Show Beauty (FEMAIL's Martha Cliff luxurious haircare range) explained that the salon combines sumptuous interiors, the service of sleek designer boutiques and exclusivity of private members clubs.
article_snippet: Martha Cliff, pictured, left, before, and, right, after, had never had a blow-dry before so tested out Tamara's £35 signature and felt like a Disney princess .
article_snippet: Despite the swanky surroundings, getting your hair styled a la Tamara will only set you back between £18-£45.
article_snippet: FEMAIL's Bianca London and Martha Cliff - who had never had a blow-dry before - tested out Tamara's £35 signature blow-dry.
article_snippet: Speaking about her first-ever blow-dry experience, Martha said: 'I would never have bothered to spend money on a blow-dry, I felt like it was a waste of time
article_snippet: This is a look you can't achieve at home, I feel like a Disney princess,' said Martha of Martha new 'do, which survived a post-salon decorating session at home.
article_snippet: so her hair isn't in the best condition
article_snippet: Show Dry will be offering and a blow dry will set you back between £18-£45 .
article_snippet: Tamara launched Show Beauty last year and £18-£45 includes dry shampoos and styling essentials, priced at around £35 per product .
highlights_snippet: Tamara, 30, is extending Show Beauty range with Show Dry blow-dry bars .
  