article_snippet: McDonald's clearly aims to raise consumers' perception of the quality of McDonald food.
article_snippet: However, McDonald stayed mum when questioned about the superfood, telling CNN, in part: 'CNN're always looking at new and different ingredients.'
article_snippet: The news comes after McDonald on Monday vowed to remake itself as a 'modern, progressive burger company' after aggressive competition from Chipotle, Chick-fil-A and myriad 'better burger' chains bit into U.S. restaurant sales last month.
article_snippet: Steve Easterbrook, a McDonald's insider who led two UK-based restaurant chains before returning to the company in 2013, took the helm at the Golden Arches on March 1.
article_snippet: Moving on up: Reports of the new McMenu item come just after the company's announced intention Monday to become a more 'modern, progressive burger company' The company that virtually invented fast food has struggled to find the right recipe to meet diners' growing appetite for healthier, fresher food.
article_snippet: In Easterbrook first big move as CEO, Easterbrook last week announced that McDonald's USA will switch to chicken raised with fewer antibiotics.
article_snippet: The policy, which will affect McNuggets and other products sold in McNuggets roughly 14,000 U.S. stores, will put McDonald's more in step with Chipotle and Chick-fil-A. McDonald's shares were up 0.8 percent at $97.90 at midday.
article_snippet: McDonald has been trimming complicated menus to speed up service; giving restaurant operators more control over aspects including regional food choices; testing customized burgers and sandwiches to compete with Chipotle, Subway and other popular restaurants; and tweaking advertising to emphasize 'Lovin,' a play on the company's ubiquitous 'I'm lovin'
article_snippet: Still, one pension fund adviser on Monday renewed one pension fund adviser call for McDonald to shake up one pension fund adviser board. '