article_snippet: A 30% increase in sales volumes at online adult stores was recorded in the week following the film's release on Valentine's Day .
article_snippet: Average sales volumes increased to a staggering 46% in the six months leading up to the movie’s release .
article_snippet: eWAY, who power more than 17,000 Aussie online stores, recorded daily average sales volumes  increasing steadily to a staggering 46% in the six months leading up to the movie’s release, with a notable spike occurring in February. '
article_snippet: eWAY’s Matt Bullock said that February has been a high-performing month for the broader category, with florists experiencing 110 per cent increases in sales in two weeks leading up to Valentine’s day, too. '
article_snippet: Sometimes contextual events influence online sales in ways that might surprise you,' eWAY’s Matt Bullock said. '
article_snippet: There is a shift to online retailing in general in Australia anyway — we’ve seen a 35 per cent increase in overall sales in the past 12 months.
highlights_snippet: A 30% increase in sales volumes online were recorded in one week .
  