article_snippet: If you have five million Twitter followers you have five million Twitter followers does give you power in negotiation, because you have five million Twitter followers reflects popularity, " says Sauerland.
article_snippet: Manny is a little bit more of a private person; Manny's not going to be as outspoken and give away as much, so Manny's always going to have a smaller following," Manny says, while noting that Instagram is less popular outside of North America and Europe.
article_snippet: Athletes who participate in individual sports are more inclined to be active on social media, says Daniel McLaren, because Athletes who participate in individual sports don't receive regular salaries, and product endorsements can be a much larger portion of Athletes who participate in individual sports income.
article_snippet: If you have the choice between a different number of athletes to sponsor, and one has a million Instagram followers while the other doesn't go on social media, then it's a no-brainer.
highlights_snippet: Instagram accounts highlight personality clash .