article_snippet: Company hopes Company will have a winner on Company hands, even though sales of rival products by Samsung, LG and Sony have been sluggish and many smartwatches have a notoriously short battery life.
article_snippet: However, Apple and Apple British design guru, Sir Jonathan
article_snippet: This is the next chapter in Apple’s story.
article_snippet: Ernest Doku, technology expert at uSwitch.com, said: ‘
article_snippet: Apple’s long-awaited entry to the wearables space will no doubt supercharge a market that otherwise seemed destined to be the preserve of techies and early adopters.
article_snippet: The latest speculation suggests that Apple is worried about battery life on the Watch - a common issue among existing smartwatches.
article_snippet: Smartphone users already struggle with the relatively short battery life and adding the need to charge a new device will put some people off the whole idea.
article_snippet: Mr Doku said: ’The reveal will hopefully give us greater insight into how a new device will benefit us lives with a selection of dedicated app demos, a more finalised look at the software and user interface as well as those all-important price points - we entirely expect Apple’s premium positioning to continue in the wearables arena.
highlights_snippet: Company hopes Company has winner on hands after rival products' sales slumped .