article_snippet: The details sold to Alchemy Direct Media by Pharmacy 2U, which has a turnover of £17million a year, include the names and addresses of people who have requested online doctor consultations using the site.
article_snippet: On its website, Alchemy described those on the list as people who had used Pharmacy 2U to ‘place their GP prescriptions and have their delivered to their home address’.
article_snippet: ‘Alchemy Direct Media (UK) Ltd work for Pharmacy2U under a strict agreement and other data was provided to other data under that agreement for internal purposes, such as understanding the recency of the data, but not for sale to external parties.
article_snippet: No medication information or data relating to medical conditions has been shared with Alchemy Direct Media (
article_snippet: UK) Ltd.’ Michael Smith, managing director of Alchemy Direct Media, said: ‘
article_snippet: UK) Ltd.’ Michael Smith, managing director of Alchemy Direct Media are an ICO registered company and are satisfied that the information held on this database complies with current data protection and ICO regulation.