article_snippet: The one thing you can count on at Poundland – according to Poundland bosses – is that everything costs £1.
article_snippet: And now Poundland has been told Poundland must drop that claim after selling DVDs and CDs for £2.
article_snippet: Poundland has been told Poundland must drop the claim 'everything costs £1' after selling DVDs and CDs for £2 .
article_snippet: Poundland defended the breaking of Poundland normal £1 price barrier saying the £2 items were part of a special promotion run at the tills and sold to customers providing the £2 items met a minimum spending threshold.
article_snippet: the ASA the ASA said: ‘the ASA stated that an average Poundland store stocked approximately 4,000 products and that the ‘conditional spend’ promotion was created in response to consumer demand.
article_snippet: ‘In October 2014, Poundland obtained feedback from consumers regarding the promotion and found that a significant proportion agreed that consumers would buy items from Poundland that cost more than £1, provided consumers were clearly marked and located in a special place in the shop.
article_snippet: Poundland said the stock of £2 DVDs and CDs were on a specific display that was separated from the normal £1 products and there was no chance of shoppers being confused or misled.
article_snippet: ‘we told Poundland Ltd that Poundland Ltd future advertising must not state or suggest that every item Poundland Ltd sold cost £1.’
article_snippet: Poundland Ltd recently announced a plan to spend £55million to take over Poundland Ltd deadly rival the 99p Stores chain, which will add some 251 outlets to an existing empire of 534 stores.
article_snippet: Poundland Ltd was told to stop claiming everything costs £1 after Poundland Ltd was found selling more expensive products under the heading ‘manager specials’.
article_snippet: Poundland confirmed some ‘special promotion’ items cost more than £1.
article_snippet: ‘Poundland sells over 4,000 products at £1, including over 1,000 well-known brands and our are proud of the amazing value our offer, to over 5.5 million customers every week.
highlights_snippet: Advertising watchdog ruled Poundland must drop claim everything is £1 .
  
highlights_snippet: Poundland defended breaking price barrier if Poundland's part of special promotion .
  