article_snippet: his controversial ‘Race Together
article_snippet: The campaign, announced on Tuesday, has received criticism that the company was using racial tensions to boost the company bottom line, as it came in the wake of racially charged events such as national protests over police killings of black males.
article_snippet: One user tweeted: 'I don't have time to explain 400 years of oppression to you & still make my train.'
article_snippet: Another added: '#RaceTogether is what happens when a 1%-er without any actual anti-racist education or training has a mid-life 'white man's burden' crisis.'
article_snippet: Another Twitter user pointed out the lack of diversity in the campaign material .
article_snippet: An issue as tough as racial and ethnic inequality requires risk-taking and tough-minded action.