article_snippet: Some of that is spurred on by Lewis on-off relationship with [former girlfriend] Nicole Scherzinger.
article_snippet: Those stories put Lewis in the headlines beyond the back pages.
article_snippet: Lewis split from popstar and TV personality Scherzinger for the fourth time in February after a seesawing seven-year relationship.
article_snippet: Just 10 days before the Australian GP, Lewis was partying at Paris Fashion Week with musician and producer Kanye West and Lewis wife Kim Kardashian.
article_snippet: As long as Lewis shows up to the race and does what Lewis's supposed to, everything is fine.
article_snippet: For some, that passionate impulse is exactly what draws some to Lewis.
article_snippet: Sometimes I think I will have a heart attack watching Lewis!
article_snippet: Lewis does not live by certain standards.
article_snippet: Thomas agrees: "Lewis's so popular because you see Lewis show Lewis emotions.
article_snippet: Lewis stays true to Lewis.
article_snippet: There is that Marmite-ness -- you either love Lewis or hate Lewis.
article_snippet: But I think people like the fact that Lewis's not running around trying to be perfect.
article_snippet: Being involved in charity and community work is a way Lewis can develop Lewis appeal beyond F1 and the sport audience," suggests Stainer.
article_snippet: Lewis can also touch the lives of more people but that is a difficult thing to do when you're at the peak of your career.
article_snippet: We've worked with Lewis for a number of years and Lewis's been brilliant
article_snippet: How does Lewis make sure Lewis appeal is so enduring that his appeal lasts beyond Lewis Formula One career?
article_snippet: Lewis is in a position to make it a great career and if Lewis keeps winning titles Lewis will be recognized as one of the giants.
article_snippet: Lewis Lewis is a bit like a soap opera," says Roope.
article_snippet: It's amazing how much drama there is around Lewis."