article_snippet: we enjoy being different than other airlines.'
article_snippet: When it comes to advertising, different means we don't spend a lot of money on advertising -- because that just increases fares. '
article_snippet: But we're also different because we ads are fun, provocative, sometimes silly and often irreverent. '
article_snippet: our ads get lots of attention. '
article_snippet: The vast majority of our customers find these types of ads humorous and accept The vast majority of our customers for what The vast majority of our customers are.