article_snippet: A BBC boss has insulted nearly half the country by dismissing them using marketing jargon.
article_snippet: The executive, who earns around £330,000 a year, insisted that BBC BBC appeals to all sorts of audiences because it airs programmes that ‘reach out to… C2s
article_snippet: so ‘out of touch’ they thought it was a spoof.
article_snippet: Mr Yentob – who earns more than £180,000 a year as creative director as well as an estimated £150,000 fee for editing and presenting the BBC arts series
article_snippet: There are quite a lot of programmes which reach out to audiences which are C2s, DEs, which aren’t the metropolitan elite.
article_snippet: Others questioned whether the BBC the BBC really were keen to make programmes that appealed to all audiences .
article_snippet: A the BBC spokesman said: ‘
article_snippet: There’s nothing elitist about making programmes and services used by 97 per cent of people every week, and that’s the point Alan made.
highlights_snippet: Denied BBC was elitist as programmes attract audiences that are