article_snippet: Lake Naivasha is a big center because Lake Naivasha's a freshwater lake and Lake Naivasha is not very far from Nairobi, which makes transport easy," says John Kihia, technical director of Floralife Africa, a company which provides hydration, transport and storage for the cut-flower industry.
article_snippet: Activists have expressed concerns over the environmental impact that the trade could inflict on Naivasha Lake's, but local farmers have been working with the WWF in order to make sure that water levels are not affected: "It's about putting together a strong business case about why it's good for growers to save water and ways to manage that," says Drew McVey, the WWF technical adviser who calls the collaboration "a story of success.
article_snippet: Naivasha Lake's location 1,884 meters above sea level is particularly fertile ground for medium-sized roses which are often found in the floral sections of EU supermarkets, whereas farms in higher altitudes yield bigger blooms popular in Russia: "It's a consumer preference.