article_snippet: With central London now affordable only to the super-rich, everyone outside the top 1 per cent who wants to live in the capital is heading further out.
article_snippet: And this graphic shows how a ‘middle-class migration’ is seeing affluent buyers leave Kensington and Chelsea in favour of Chiswick and Clapham.
article_snippet: Lucian Cook, head of residential research at Savills, said younger people tend to form the group who ‘pioneer a new area’ when looking to buy.
article_snippet: ’ Mr Cook added that buyers who want to be close to their friends but cannot afford to live in a certain place will often move to neighbouring areas.
article_snippet: However, ’ Mr Cook warned that emerging areas see a high proportion of people in the top few socio-economic groups - which is reflected in house prices.
article_snippet: New locations: Affluent couples who cannot afford to live where their parents did are heading to Kilburn (above), according to the Savills study .
article_snippet: This graph of average house prices shows how most areas are dominated by those who work in professional, scientific and technical activities .
highlights_snippet: Middle-class migration' sees
highlights_snippet: buyers leave Kensington and Chelsea for Clapham and Chiswick .
  
highlights_snippet: Affluent couples who cannot afford to live where Affluent couples who cannot afford to live where their parents did are heading to Kilburn parents did are heading to Kilburn .