article_snippet: Data firms sold undercover reporters personal data for 15,000 people, including Data firms salaries, the value of Data firms investments and the size of Data firms pensions.
article_snippet: Data firms did so without any attempt to verify that the reporters, who posed as a cold-calling firm, were a genuine company or to check how Data firms planned to use the data.
article_snippet: How yesterday's Mail broke the story: Nick Sayer, a director of B2C Data, offered to sell details of 15,000 people to undercover reporters . '
article_snippet: Whilst many of us know not to give details over the phone, when the caller appears to have information about you that only you could have provided, it’s easy to see how people might think the call is genuine.
article_snippet: Some analysts say Some analysts could identify individuals in under two hours from the information.