article_snippet: It's the biggest week of the year for chocolate sales, eclipsing demand at Christmas and even Valentine's Day.
article_snippet: We have sweetness, bitterness and sourness.
article_snippet: Plus We can't disregard  the fat component.
article_snippet: This melts at body temperature and provides a nice sensation and fresh mouth feel in fresh mouth.
article_snippet: Why does it make We feel so good, so content... so happy?
article_snippet: And finally it all goes down to pleasurable memories and the way your egg is presented to you. '
article_snippet: If you look at food more than half of experience lies outside of the taste. '
article_snippet: You taste what you make out of it; when you wrap it in a nice package,  and it is presented to you by the people who love you, it will make the experience much better.'
highlights_snippet: Food scientist Bernard Lahousse reveals the science behind our obsession .
  