article_snippet: And so why should that be different on the international stage in a sporting context?"
article_snippet: Humility and having a common touch is a very big skill that people forget.
article_snippet: Martin agrees that having a strategy for Martin career beyond sport is absolutely essential to maintaining a high profile.
article_snippet: but it's not about living in the moment
article_snippet: , it's about having a plan that evolves," Lewis added.
article_snippet: "You need to create a story around somebody to have ongoing appeal," says Martin.