article_snippet: The historic attraction is one of three piers which have been put on the market by owners Cuerden Leisure for a collective asking price of £12.6million.
article_snippet: But Richard Baldwin, a director at Bilfinger GVA, who are selling the piers for Cuerden Leisure, said it would be very unlikely that a new owner would make significant changes.
article_snippet: Richard Baldwin, a director at Bilfinger GVA, who are selling the piers for Cuerden Leisure said: 'In order to sustain their value and ensure that value appreciated, their would not change dramatically under new ownership. '
article_snippet: In our opinion, the value is in the existing use and this is unlikely to change at either of the Blackpool piers.'
article_snippet: The Victorian piers, which were constructed using cast iron piles, steel frames and wooden decking, all boast amusement arcades and rides and generate a collective income of around £1.6 million a year for Cuerden Leisure through annual concession agreements.
article_snippet: St John Stott, director at Cuerden Leisure - which also owns Eastbourne Pier - said the group was selling three of the four piers as the group was 'restructuring the group assets'.
article_snippet: St John Stott, director at Cuerden Leisure - which also owns Eastbourne Pier - said: 'its assets are jewels in the crown of the UK's coastline and we are delighted to offer its assets to the market either as separate lots or collectively.'
article_snippet: Mr Baldwin added: 'Each of the four piers are truly iconic structures, having been popular visitor attractions in two of the UK's best known resorts for over a century. '
article_snippet: Each pier is being offered for sale freehold, subject to the various concession agreements in place. '
article_snippet: As profitable attractions, we're confident this sale will attract major interest.'
article_snippet: A spokesman for the National Piers Society, which promotes the preservation and continued enjoyment of seaside piers in the UK, said: 'the four piers are all in good order and trading successfully, and, given that Easter is almost upon us, I have no doubt that the four piers will quickly find a buyer or buyers.'
highlights_snippet: Three 19th century piers have a collective asking price of £12.6million . 