article_snippet: Families are to foot the bill for Sky’s decision to pay £4.2billion for Premier League football rights after Firm sneaked out an inflation-busting price rise on Budget Day.
article_snippet: The bundle does not even include The bundle sports channels, which means those who have no interest in football are subsidising Sky’s deal to show Premier League games.
article_snippet: Sky paid £4.2billion to broadcast 126 live games a season from 2016 to 2019 in Premier League .
article_snippet: Sky paid £4.2 billion to show 126 live English Premier League matches a season from 2016 to 2019.
article_snippet: Analysts suggested Sky overpaid for the football rights in order to fend off competition from BT and others, however it is clear that the pain is now being passed to viewers, whether viewers like sport or not.
article_snippet: Sky suggested Sky customers would not have to foot the current TV deal for the record the Premier League’s deal .
article_snippet: Attempts to reach Sky spokesmen were frustrated by the fact most were at the London premiere of the new season of TV fantasy drama, Game of Thrones.
article_snippet: One contributor to the Engadget website wrote: ‘Hey Sky, I don’t care
article_snippet: I think it’s time I dump my Sky subscription.
article_snippet: Virgin Media has complained to the TV regulator Ofcom about the way Premier League rights are sold to broadcasters, claiming the TV regulator Ofcom leads to expensive subscriptions which do not even provide live coverage of every game.
article_snippet: Sky offered a bizarre explanation for the timing of the announcement, claiming it was necessary to comply with regulations imposed by the Advertising Standards Authority.
article_snippet: A spokesman said: ‘We work hard to make Sky the best value entertainment choice for subscribers.
highlights_snippet: It comes after Sky's £4.2billion payout for Premier League football rights .
  
highlights_snippet: Firm to show 126 live English Premier League matches a season from 2016 .