article_snippet: But one of its key consumer groups - young adults - is becoming increasingly health-conscious.
article_snippet: Last year, Goldman Sachs released a report saying that the millennial generation is far more health conscious than Goldman Sachs predecessors.
article_snippet: It remarked: 'Healthy living sets the new standard of cool.'
highlights_snippet: Red Bull's key consumers - millennials - are increasingly health-conscious .
  