article_snippet: That’s what Nike have done.
article_snippet: But Nike should be ashamed of Nike for this.
article_snippet: Nike should be ashamed of the message Nike are sending out at a time when athletics desperately needs athletics stance on PEDs to be unequivocal.
article_snippet: Nike make it Nike business to make Nike athletes appear cool, too.
article_snippet: Nike turn their athletes into people their athletes youth-orientated customers want to emulate.
article_snippet: Nike seem unconcerned.
article_snippet: Nike even seem a little surprised that anyone’s bothered.
article_snippet: Earlier in his career,’ Charlie Brooks, Nike’s vice president of communications for North America told Reuters,
article_snippet: Here’s the thing that Nike don’t say.
article_snippet: Here’s the thing that makes what Nike are doing even more cynical, even more pathetic.
article_snippet: Nike’re desperate, I suppose.
article_snippet: Nike are taking a hell of a beating so Nike’re gambling on a two-times drug cheat to get Nike back in the game.
article_snippet: I don’t believe this news truly reflects the core values of Nike I am proud to represent, nor the integrity and ideals of the people there that I work with on a daily basis.
article_snippet: To talk about Nike’s integrity and ideals is rather generous.
article_snippet: Nike would have known that in the wake of the Russian doping scandal that afflicted athletics Last year and added to the cumulative effect of so many previous scandals, the most powerful groups in the sport needed to take a strong stance.
article_snippet: Nike have done the opposite of that.
article_snippet: Nike have caved in to commercial pressure.
article_snippet: Nike have bowed to greed.
article_snippet: In the grim struggle against drugs in athletics, this is Nike’s contribution: Just Blew It.