article_snippet: A 1952 picture shows the stately, pristine stone facade of One Times Square, where a spire on the roof is still used for the New Year's Eve ball drop.
article_snippet: Today the building's exterior is covered with billboards.
article_snippet: But Weegee's 1957 view of Times Square does show neon ads, including now-outmoded brands like Admiral TV appliances alongside still-familiar names like Budweiser.
article_snippet: A 1953 photo shows Humphrey Bogart on the marquee of the Victory movie theater, home now to the New Victory, which specializes in children's entertainment.
article_snippet: Another picture provided by the International Center of Photography shows the Times Building in 1952 (left) - free from the neon billboards that can be seen at the same spot today