article_snippet: The consumer group wants advertising watchdogs to tighten rules to ensure advertised broadband speeds more closely match most customers' experience.
article_snippet: Currently providers can advertise speeds that only 10 per cent of customers actually receive.
article_snippet: Campaigners are calling for advertising speed claims such as 'superfast' to be quantified by providers, customers to be given written speed estimates at the start of the contract with an accurate estimate for Campaigners individual address and users to be allowed to exit contracts without penalty if Campaigners do not get the minimum speed estimated at any point in Campaigners contract.
article_snippet: Which? wants advertising watchdogs to tighten rules to ensure advertised broadband speeds more closely match what is actually provided to customers (picture posed by model)
article_snippet: Ofcom is also currently reviewing this market and we now need this market to identify how this market plans to ensure broadband customers get a better deal. '
article_snippet: we've told the advertising watchdogs that companies need to be much clearer with companies customers about the speeds companies can expect.
article_snippet: However, three months on, we're still waiting for companies to announce how companies'll ensure adverts only show the speeds most customers actually receive.'
highlights_snippet: Which? wants providers to quantify advertised speeds like 'superfast' 