article_snippet: the Premier League sponsors Barclays will not renew their £40million-a-year deal when their agreement expires at the end of the 2015-16 season.
article_snippet: Barclays agreed a £120m three-year deal in 2012 for the present rights - an increase of almost 50 per cent on the present rights - an increase of almost 50 per cent on their previous £82m contract previous £82m contract.
article_snippet: But with Sky and BT Sport paying a record £5.1billion for TV rights from the start of the 2016 season, Barclays fear the cost of the next sponsorship will also rise considerably.
article_snippet: Barclays have sponsored the Premier League since 2001 but the 2015-16 season is set to be Barclays last .
article_snippet: Barclays advertising hoardings and ribbons adorn Manchester United's trophy lift at Old Trafford in May, 2013 .
article_snippet: Barclays have sponsored the Premier League since 2001 when Barclays first used the sponsorship to promote Barclays Barclaycard brand.
article_snippet: As well as the cost of the sponsorship, Barclays must also consider the costs of promoting it through advertising, public relations and social media.
article_snippet: The popularity of the Premier League abroad is seen as a major factor behind the bank's decision to continue with their sponsorship for almost 15 years.
article_snippet: With games broadcast into 650 million homes in 175 countries, Barclays have used Barclays agreements to promote Barclays throughout the world, particularly in Africa and Asia.
article_snippet: Arsenal lift the Premier League trophy in 2002 after Barclays first season as sponsors of the division .
highlights_snippet: Barclays agreed a £120million three-year sponsorship deal back in 2012 .
  
highlights_snippet: Barclays will not renew Barclays agreement when Barclays expires next year .
  
highlights_snippet: Barclays have sponsored the Premier League since 2001 .