article_snippet: But what's so bad about that?  
article_snippet: It is an example of businesses who want to serve the community, get ahead of the curve rather than pander to what rather think customers want, and show that rather care about something other than getting paid.
article_snippet: After all, the company, like any other money making enterprise, wants to make more money.  
article_snippet: And capitalism is all about making money.  
article_snippet: Perhaps you think that their approach is corny, and yes, the company has faced a lot of attacks online for their stance.  
article_snippet: Corporate America makes a great deal of money, and just as some corporations have benefited historically from slave labor and exploitation, some corporations today attempt to get ahead by cutting corners, underpaying some corporations today workers with poverty wages, cheating some corporations today customers with bad mortgages or polluting the environment.  
article_snippet: Meanwhile, other companies take a completely different approach and realize that by giving back to the community, supporting worthwhile causes, and initiating important discussions not only helps other companies bottom line, but improves society's bottom line.
article_snippet: The only thing worthy of criticism is that other companies haven't done it, and that's something that needs to change.