article_snippet: largest watchmaker unveiled largest watchmaker riposte to Apple's smartwatch.
article_snippet: largest watchmaker plans to put cheap .
article_snippet: programmable chips in watches that will let wearers from China .
article_snippet: Swatch will start offering watches with near .
article_snippet: field communication (NFC) chips within two months, said at a news conference on Swatch's .
article_snippet: Andrew Sheehy, chief analyst at Generator Research, sees the retail value of wearable Internet-connected devices at $93.1 billion by 2018, versus $4.1 billion in 2014, with smartwatches accounting for about two thirds of the market's value in 2018.
article_snippet: Apple's move into watches would open up a market where .
article_snippet: firm, to create all-in-one smartwatches combining many .
article_snippet: Apple's watch will go on sale in nine countries starting in .
article_snippet: April, priced from $349 for the smaller model and $549 for the . standard version, although a high-end 'Edition' watch will sell .
article_snippet: The new connected watch 'Swatch Touch Zero One'which will go on sale within months .
article_snippet: For its near-field chips, which will cost around 2 francs .
article_snippet: ($2) per watch, Swatch has teamed up with China UnionPay, the .
article_snippet: Touch' smartwatches which will be able to 'buddy up' with a . smartphone via a Bluetooth connection.
article_snippet: The first model will retail at 135 francs, about twice the . cost of a regular Swatch watch with an NFC chip.
highlights_snippet: Swatch will use low cost NFC chips to add payment capabilities to watch .
  