article_snippet: Traditional British cooker manufacturer AGA, favoured by TV chefs Mary Berry and Nigella Lawson, has today launched in China with a brand new feature: a wok burner.
article_snippet: Gamble: British manufacturer AGA has been selling cookers in Britain since 1929 and launching in China is seen as a big gamble.
article_snippet: British staple: British manufacturer AGA is a favourite of Merry Berry and Nigella Lawson.
article_snippet: But British manufacturer AGA is targeting China's new middle class and chief executive William McGrath told MailOnline MailOnline was confident MailOnline could convince people to spend between £5,400 and £27,000 on the British favourite.
article_snippet: ’ AGA products are synonymous with cosy comfort food such as Sunday roasts and Victoria sponges.
article_snippet: AGA chief executive William McGrath (pictured) denied that succeeding in China was essential for the company but added: ‘the company want to win some away games' Cooker model: British fashion model Daisy Lowe was enlisted to advertise the popular cooker, which has not launched in Asia .
article_snippet: As such, the RedFyre AGA models being launched in China resemble those available in Britain but with a crucial difference: a wok burner on top.
article_snippet: Although The AGA sales were up in 2014 in the UK, the company is reaching near saturation point in China – after all, you’re only likely to buy The AGA
article_snippet: The RedFyre AGA models being launched in China resemble those available in Britain but with a crucial difference: a wok burner on top .
article_snippet: The AGA has been selling these popular ovens in Britain since 1929 but hopes to break into the Asian market .
highlights_snippet: British manufacturer AGA has launched a cooker with wok burner in China .
  