article_snippet: The cloud-based software behind the integration is powered by a company called Evrything, which is delivering the mobile experience activated through the product label.
article_snippet: ‘Mobile technology is changing the way we live and as a consumer brands company we want to embrace Mobile technology power to deliver amazing new consumer experiences in the future,’ said Helen Michels, global innovation driver, at Diageo.
article_snippet: ‘Today's conventional NFC mobile marketing solutions are not technologically advanced enough to create immersive or customisable consumer experiences.
highlights_snippet: Designed to be engaging for customers and provide market intelligence .