article_snippet: But it will be seen in the context of the forthcoming election and comes after it emerged David Cameron was privately uneasy with the tone of the current Tory election campaign.
article_snippet: David Cameron is under pressure to pressure to create a more upbeat, positive tone to the Tory campaign.
article_snippet: Downing Street insisted David Cameron had 'full confidence' in A Tory minister.
article_snippet: Reports emerged at the weekend that David Cameron fears the current Tory pitch to voters was boring, focussed narrowly on a long-term economic plan, welfare and jobs.