article_snippet: In a 30-second video of NBA and WNBA all-stars, we see LeBron James of the Cleveland Cavaliers holding up a poster, which says "All-Star Dad.
article_snippet: Dad' gets a makeover in Super Bowl ads .
article_snippet: That is why the recent focus on caring dads in ads during this year's Super Bowl was so applauded by men like Kimmel.
article_snippet: This provides a counternarrative to all the action hero, buffoon images that we see," Kimmel told me when I talked to Kimmel days before this year's Super Bowl.
article_snippet: Kimmel said very few men, fewer than 10%, can relate to the way the media depict masculinity, according to a study conducted by Dove Men+Care.
article_snippet: Kimmel was hired by the brand as an adviser to help analyze the brand research.