article_snippet: However, for those seeking perfection - a runny yolk - every time, help might soon be at hand.
article_snippet: And the egg overflowth...a runny yolk is many people's idea of egg heaven .
article_snippet: New Egg Company managing director Ian Hetherington told trade journal The Grocer that the product was the result of improving on an earlier prototype called 'the Dippy Egg' back in 2013.
article_snippet: New Egg Company managing director Ian Hetherington said: 'It didn't take off the first time but the concept was still in It infancy. '
article_snippet: We have undertaken a lot more testing to get the product right.'