article_snippet: Now the Facebook chief operating officer is giving men some specific answers by aligning with one of the most popular athletes on the planet.
article_snippet: The significance of the message and the men who are relaying it is twofold, says Sandberg.
article_snippet: Another huge goal, Sandberg says, is showing men they won't lose out in the workplace when there is more equality in the executive suites and in boardrooms.
article_snippet: Sandberg will be one of the opening night speakers at a four-day conference on engaging men and boys that begins Thursday in New York.
article_snippet: a four-day conference on engaging men and boys that begins Thursday in New York is sponsored by The Center for the Study of Men and Masculinities at Stony Brook University.
article_snippet: An overriding message repeated at a four-day conference on engaging men and boys that begins Thursday in New York was that we can't keep telling men what to do.
article_snippet: Sandberg says we need to recognize and support the new definitions of masculinity and hopes the message from stars like James and Wade goes a long way toward doing that.