article_snippet: It could be an image from the hit television series "Mad Men," which documented the ribald world of advertising in 1960s America.
article_snippet: Unlike the wind provocatively lifting up a woman skirt, the controversial advertisement wasn't dreamed up out of thin air.
article_snippet: Such provocative imagery may have been seen by some in the 1950s and 1960s as a basis for selling products, but marketing communications are a rather more sophisticated and progressive activity than marketing communications were 50 years ago," said Simon Chadwick, Professor of Sport Business Strategy and Marketing at Coventry University.