article_snippet: It's a market-based approach to road safety," says Sussock, an economist, who believes that as word spreads about the skills of his drivers, the income -- and safety -- of his drivers will rise and reflect this.
article_snippet: Since it inception in November 2014, the fleet of drivers at SafeBoda has reached 50, currently occupying four areas towards the north and center of the city.
article_snippet: The main need for safe driving is in the congested streets of downtown Kampala where the company plans to expand into next.
article_snippet: If we train people and make people good and responsible drivers, we're going to save lives," says Ricky Rapa Thomson, who manages the drivers.
article_snippet: The team are dreaming big, with plans to expand to 100 by the end of March and 800 by the end of 2015.
article_snippet: With over 1,000 drivers we can begin to change the entire boda industry," says Sussock.