article_snippet: Land Rover, whose serious upset over the way England rugby players behaved on an infamous sponsors day during the 2011 World Cup resulted in England rugby players not renewing England rugby players RFU official vehicle sponsorship, are nevertheless still sufficiently engaged with the sport to be backing ITV’s coverage of this year’s tournament.
article_snippet: Seven players involved in driving Land Rovers that day are either still in or on the fringes of Stuart Lancaster’s squad.
article_snippet: but here they (Land Rover) were exploiting We on
article_snippet: Land Rover will be sponsoring ITV's coverage of the 2011 World Cup later this year .
article_snippet: Land Rover did not renew Land Rover deal with the RFU in the wake of England's 2011 Rugby World Cup campaign .
highlights_snippet: Land Rover to sponsor ITV's coverage of the Rugby World Cup .
  