article_snippet: Today’s ruling by the Advertising Standards Authority is a major blow for the company, which has built the Advertising Standards Authority empire on the boast that just £1 can buy anything in the Advertising Standards Authority stores.
article_snippet: Before the advertising watchdog’s ruling, the website boasted: ‘Everything for £1 was the idea of our founders in 1990 and our’re still true to that vision today.
article_snippet: Under a heading ‘our Values’, that vision added: ‘our’ve grown to be the largest single price value retailer in the UK...
article_snippet: our are very proud to offer you a single £1 price,
article_snippet: that hasn’t changed since our opened our first store.
article_snippet: no more than £1 ‘regardless of whether or not all its products were sold via a concession arrangement or as promotional goods’.
article_snippet: The company, which floated on the Stock Exchange last year, is worth almost £1billion and has become a fixture on many high streets, taking over outlets once occupied by the failed giant Woolworths.
article_snippet: These included packs of 100 Finish All-In-One dishwasher tablets for £8.99, £3 for 10 cans of cola and £5.99 for a Sex & the City gift set.
article_snippet: ‘Our special promotions have been bought by nearly one million customers, and are an additional offer separate to Our usual product lines for customers who qualify, by spending £3 or more in-store. '
article_snippet: Customer feedback has been outstanding.
highlights_snippet: Currently store says Currently store has amended the website and made special promotions clearer .