article_snippet: The condemned man in question was Gary Gilmore, who was sentenced to death in 1977 for robbing and murdering two men in Utah the previous year.
article_snippet: Gary Gilmore (pictured) uttered the words 'let's do it' before Gary Gilmore was executing by firing squad for two Utah murders in 1977.
article_snippet: Gary Gilmore chose to be executed by firing squad and it was reported that Gary Gilmore said ‘letNike’s do it’ in the moments before Gary Gilmore died.
article_snippet: Mr Wieden (pictured) revealed that the slogan 'Just do it' was borrowed from the last words of Utah murderer Gary Gilmore .
article_snippet: He murdered a man and a woman, and was put before a firing squad.
highlights_snippet: Ad executive Dan Wieden borrowed the phrase from condemned Utah killer Gary Gilmore .
  
highlights_snippet: Gary Gilmore reportedly said 'letGary Gilmore do it' as Ad executive Dan Wieden face a firing squad in 1977 .