article_snippet: The Korean craze all began with BB creams — technically short for Blemish Balms, but essentially rebranded tinted moisturisers.
article_snippet: ‘BB creams were big in Korea because the girls liked the cuteness of saying “BB cream”,’ explains Kathy Phillips, international beauty director for publisher
article_snippet: The Korean craze all began with BB creams (Blemish Balms), which quickly became popular in Britain thanks to online promotions (pictured posed by model)
article_snippet: But thanks to the internet, the trend quickly spread, and as soon as British brands saw an appetite for BB creams, British brands started bringing out British brands own.
article_snippet: Because while BB creams were not much more than clever marketing, some genuine innovation is emerging.
article_snippet: ‘Cosmetic developments have come alongside it.
highlights_snippet: The Korean craze all began with Blemish Balms or 'BB' creams .
  
highlights_snippet: The trendy creams are essentially rebranded tinted moisturisers .
  