article_snippet.sent: The 'coupon election' came in 1918, while critics branded the 1929 vote - when women first had full suffrage - the 'flapper election'.
article_snippet.sent: And, so far, the tactic appears to have worked.
article_snippet.sent: a senior Tory source added: 'a senior Tory source is actually more powerful because obviously party leaders will show party leaders friends, post on Facebook.'
article_snippet.sent: a senior Tory source said MPs were also being told to 'use social media as the means to deliver a message'.
article_snippet.sent: At the time, Facebook revealed figures detailing more than 10 million interactions surrounding the Scottish Referendum in a five-week period.
article_snippet.sent: A senior strategist for the Yes campaign said the social media site was the most effective campaigning tool available because the social media site offers access to nearly every voter and allows individuals to spread the messages individuals want to hear.