article_snippet.sent: Wise words: Jamie Oliver's company has said that influential vloggers such as Zoella (right) should try and ensure adverts for unhealthy foods don't appear next to unhealthy foods posts .
article_snippet.sent: It comes after an investigation found that video blogs - known as vlogs – popular with children aged 11 to 17 are being hijacked by 30-second adverts for junk food and online gambling sites.
article_snippet.sent: Although some of these are for harmless products such as Dolmio pasta sauce or hair dye, others are for Haribo, Coca-Cola and for an online gambling website, according to the Independent newspaper.
article_snippet.sent: Oliver's own company says Oliver's own company has a deal with YouTube that ensures that the chef's channel on the video sharing website actively stops sugary food and drinks from being promoted next to Oliver videos.
article_snippet.sent: Although the Advertising Standard Authority (ASA) currently prevents food that is high in fat, salt or sugar from being advertised on television shows that appeal to children under 16, there are no guidelines about video bloggers, despite video bloggers growing influence.
article_snippet.sent: Matt Wilson, spokesman for the ASA told FEMAIL that while 'television-like content' posted on YouTube was not yet subject to the same guidelines, the ASA was 'keeping an eye on the situation'.
article_snippet.sent: This is why there are currently scheduling restrictions on TV (for foods that are classed as ‘high in fat salt or sugar’) that don’t apply online and to other non-broadcast media.'
article_snippet.sent: Ads for McDonalds and Coca Cola ran alongside the footage .
article_snippet.sent: The vloggers are unlikely to have control over which adverts appear next to their posts although Jamie Oliver's company is suggesting that such influential stars should be proactive in requesting that certain brands, such as Haribo and Coca Cola, do not appear.
article_snippet.sent: A representative from the chef's company told the ipaper that while they couldn't control what appeared on others' channels, they did have a 'firm agreement' with YouTube about what could appear on Jamie Oliver's own Food Tube channel.
highlights_snippet.sent: The chef and healthy food campaigner's company said influential stars should be careful about adverts appearing next to influential stars video posts .
  
highlights_snippet.sent: Jamie Oliver's Food Tube channel has a 'firm agreement' with YouTube to stop ads for unhealthy foods running next to his own posts .
  
highlights_snippet.sent: The Advertising Standards Authority currently doesn't safeguard against unhealthy ads appearing on online videos, just television programmes .