article_snippet.sent: (CNN)At first blush, Brian Rogers and Caitlin McGuire seem like any other small business owners -- polite, hardworking and passionate about what first blush, Brian Rogers and Caitlin McGuire do.
article_snippet.sent: McGuire and Rogers are simultaneously pragmatic and optimistic about the public's opinion.
article_snippet.sent: For both of us, it was pretty easy to see this as a great opportunity to do something different," McGuire said.
article_snippet.sent: Rogers family used to tell Rogers grandmother that Rogers and McGuire ran a ski rental business.
article_snippet.sent: McGuire had a similar experience with McGuire grandma, until McGuire came to the store for the first time and saw the store legitimacy.
article_snippet.sent: But that's not what this business is about," McGuire said.