article_snippet.sent: BOYCOTT all second-hand seller of Target's Lilly Pulitzer Collection
article_snippet.sent: Just say no: Angry Lilly Pulitzer fans took to social media to start a boycott against second-hand sellers of merchandise .
article_snippet.sent: Different opinion: Not everyone was a fan of the collection; this Twitter user named Ponta couldn't believe that women were willing to spend so much on the patterned designs .
article_snippet.sent: Many of the thousands of re-sellers bought pieces in bulk with the intention of auctioning them online for a profit - a practice that angered some shoppers, who complained that these scalpers ruin the fun for 'true' fans of the brand. '
article_snippet.sent: There's a special place in hell for those who bought items just to resell on eBay,' one woman wrote on Twitter.
article_snippet.sent: Kathee Tesija also addressed the outrage over second hand re-sellers of the collection.
article_snippet.sent: When we see product that we’ve created for we guests being resold on the secondary market for a profit, it’s disheartening because it takes away from the very intent of these programs.'
highlights_snippet.sent: Outraged customers have formed a social media campaign to boycott the merchandise from second-hand sellers .