article_snippet.sent: The deal, due to be rubber-stamped by the FA Cup board on Thursday, is believed to be worth at least £10million a year — but comes at a cost for lovers of the 144-year-old competition.
article_snippet.sent: Renaming Aston Villa FA Cup is a lot closer to title sponsorship than the previous ‘in association with Budweiser’ agreement, which was worth £9m annually.
article_snippet.sent: But FA Cup, after a highly embarrassing season without any FA Cup backer that has put huge pressure on FA Cup commercial department, needed to offer more to attract a significant sponsor to the table.
article_snippet.sent: The hunt proved hugely difficult even after FA Cup FA Cup revamped The hunt sponsorship team to bring in expertise honed at Manchester United.
article_snippet.sent: ’s kit and stadium sponsors.
article_snippet.sent: And the ambition is for the whole an Emirates FA Cup sponsorship portfolio to be worth £20m by 2018.
highlights_snippet.sent: The agreement is due to be rubber-stamped on Thursday and will be worth
highlights_snippet.sent: at least £10million-per-year .