article_snippet.sent: Even the luxury boutiques selling trinkets alongside designer products are designed in the shabby chic beach style .
article_snippet.sent: Locals and visitors stay understated in Locals and visitors beachwear (left) and the entrance of the village itself is posted with colourful signs by the side of the sandy roads .
article_snippet.sent: The tarmac road gives way to sand at the entrance of the village, pretty clapboard houses probably look more elegant than most, and signs pointing to chic boutiques and eateries are subtle.
article_snippet.sent: In the centre of the village is a simple square decorated with colourful flowers.
article_snippet.sent: There are no high rises, no gaudy luxury hotels, just an assortment of those shabby chic-style buildings that make the perfect romantic backdrop for fashion shoots - something which is not lost on the fashion directors of the world's glossiest magazines, who flock to the area to create stylish beach spreads.
article_snippet.sent: Chic beach houses are the order of the day in Jose Ignacio, with understated clapboard getting a modern twist and beach attire very much on the casual side .
highlights_snippet.sent: Sandy lanes, understated boutiques and casual beach bars make up the small fishing village .
  