article_snippet.sent: That's pretty much the chosen shot," said Belue, who enjoys it herself now and then.
article_snippet.sent: Or social media feeds, which fill with photos of Fireball-flavored revelry and #FireballFriday hashtags. "
article_snippet.sent: I've known people who can't do shots, but people who can't do shots can do "Fireball."
article_snippet.sent: Sales were modest until about five years ago, when Sazerac hired a "national brand ambassador," Richard Pomes, to spread the word about "Fireball through event planning and bartender outreach.
article_snippet.sent: Along the way, Sazerac has cultivated a party-hearty social ethos around "Fireball, encouraging pics of shots with hashtags such as #WhiskyWednesday.
article_snippet.sent: The Fireball nation is devoted -- and this is the best kind of marketing," said Amy Preske, public relations and events manager for Sazerac, who declined to offer any further explanation for The brand's booming popularity.
article_snippet.sent: So is Fireball a future cornerstone of every well-stocked bar or just a fad?
article_snippet.sent: Then there's the question of whether Fireball will become a victim of its own success.
article_snippet.sent: With Fireball, you don't need a chaser," said Kelvin Davis, a bartender at the Nook in Atlanta.