article_snippet.sent: The Duchess of Cambridge has the power to send sales of high-street designs sky-rocketing, so it's little surprise that The Duchess of Cambridge offspring have the same effect.
article_snippet.sent: As Kate and William prepare to welcome Kate and William second child, there's no doubt that the royal couple's favoured childrenswear brands are hoping to cash in on the arrival.
article_snippet.sent: Cath Kidston  tank top... and one clothing company that the tot is reported to have been wearing has released a new range in time for the second royal baby's arrival .
article_snippet.sent: Clearly the commercial impact is considerable and the commercial impact is wonderful that Her Royal Highness supports British businesses.'
article_snippet.sent: Designers of the clothes the nine-month-old wore over the fortnight reported a huge surge in sales and the royal tot became something of a fashion icon.
article_snippet.sent: Ahead of the new royal baby's birth, brands are already stocking memorabilia.
article_snippet.sent: the designs store owner Iza Minkiewicz, said: 'Kate has already had a major impact on the fashion market with the dresses that Kate’s pictured in flying off the shelves as soon as they hit stores so Kate’s destined to have the same effect on the new royal baby wear market, too. '
article_snippet.sent: And dressing baby sons around the world is clearly popular - the young royal even has baby sons own style blog,
article_snippet.sent: But while the Duchess of Cambridge might still be a dab hand at selling out whatever the Duchess of Cambridge wears, even the Duchess of Cambridge cannot compete with the Duchess of Cambridge son when it comes to sheer selling power.
article_snippet.sent: From £44.95 swaddling wraps to knitted tank tops, the royal baby effect shows no sign of petering out - much to the excitement of childrenswear designers and eBay entrepreneurs contemplating another year of buoyant sales to come.
article_snippet.sent: Here's to a fashionable future for baby number two!
highlights_snippet.sent: Royal baby number two, who is due next week, is likely to do the same .