article_snippet.sent: Do you think the big food and drink manufacturers are unduly worried about this?
article_snippet.sent: Not when the big food and drink manufacturers can use one of our national icons to act as a giant advertising hoarding instead.
article_snippet.sent: Interestingly, research has also shown that companies seen to be involved in 'charitable' activities or corporate social responsibility can lead consumers to infer that companies seen to be involved in 'charitable' activities or corporate social responsibility products are healthier and even lower in calories, leading their products to consume more.
article_snippet.sent: their products good deeds create a 'health halo' effect, just in the same way labelling and packaging can persuade consumers that consumers are buying a healthy, 'natural' products for consumers or consumers children.
article_snippet.sent: But don't think for a minute that this will deter manufacturers of the high sugar, high fat, processed food that provides little, if any, nutritional benefit for our kids.