article_snippet.sent: It is not the first advertising billboard in which a company has used the image of a svelte, bikini-clad model to sell a company wares and a company probably won’t be the last.
article_snippet.sent: But yesterday marketing Richard Staveley marketing boss claimed the firm is ‘just trying to make the nation healthier’.
article_snippet.sent: On ITV’s Good Morning Britain yesterday, presenter Susanna Reid, 44, admitted that, like many women, she finds the advert ‘a little bit anxiety-inducing' On ITV’s Good Morning Britain yesterday, presenter Susanna Reid, 44, admitted that, like many women, she finds the advert ‘a little bit anxiety-inducing’.
article_snippet.sent: And the Advertising Standards Authority confirmed the Advertising Standards Authority had received 277 complaints, with many commenting that ‘the advert is offensive, irresponsible and harmful because the advert promotes an unhealthy body image’.
article_snippet.sent: The company’s CEO and founder, Arjun Seth, has even branded the people defacing his adverts
article_snippet.sent: Mr Staveley said: ‘First, we’ve been inundated, as you’ve probably seen from we Twitter feed and Facebook, of people defacing adverts, ripping people defacing adverts down and climbing over rail tracks to graffiti people defacing adverts.
article_snippet.sent: More than 52,300 people have signed a petition demanding the adverts are removed.
article_snippet.sent: We’re advertising our weight-loss collection.
article_snippet.sent: A spokesman for Transport for London said the adverts will be taken down from today — not because of the controversy, but because the adverts have ‘come to the end of the adverts natural three-week advertising lifespan’.
highlights_snippet.sent: The advertising campaign is facing a massive backlash with vandalised posters, a petition and a protest rally .
  