article_snippet.sent: Not just in the country but in Europe in general, if not in the world. '
article_snippet.sent: the supply is minimal.
article_snippet.sent: A lot less than we want it to be.
article_snippet.sent: Hence that gives it a value.
article_snippet.sent: It reflects down the way from there on in, by the fact that the more the money goes up at the top end the more everybody else wants going down below that.'
article_snippet.sent: You have to remember that we're hitting 950 million viewers every weekend.