article_snippet.sent: The company, which began as a single shop in Burton-on-Trent 25 years ago, has  become Europe's largest single-price discount retailer.
article_snippet.sent: With recession-era shopping habits entrenched, discount retailers are taking sales from Britain's 'big four' supermarkets - transforming the British High Street. '
article_snippet.sent: Discounters have always been part of the retail scene, catering for people who didn't have a lot of money,' retail analyst Clive Black told The Guardian. '
article_snippet.sent: What happened was that in 2011 the UK became a country that didn't have a lot of money and bargain hunting became a national pastime and not just the preserve of people on low incomes.'
article_snippet.sent: This strategy has since been adopted by bargain chains such as Aldi and Lidl, all of which have eaten into a market once dominated by the supermarket chains such as Waitrose, Tesco and Sainsbury's.
highlights_snippet.sent: The discount chain has now become Europe's largest single-price discount retailer .
  