article_snippet.sent: It is not the first time the bookmaker has produced a controversial advert ahead of the 2012 Cheltenham Festival.
article_snippet.sent: In February 2012, a publicity stunt prior to the 2012 Cheltenham Festival featured a suited hitman firing tranquillizer darts at unsuspecting members of the public, promising to 'take care of the chavs - veterinary style.'
article_snippet.sent: It was inspired by loutish racegoers fighting at Ascot.
article_snippet.sent: Another advert released ahead of the 2012 Cheltenham Festival showed a clip of transgender racegoers and invited viewers to spot the 'stallions' from the 'mares.'
article_snippet.sent: The Irish jockey was banned from television broadcast by the Advertising Standards Authority (ASA) after the Advertising Standards Authority (ASA) received 92 complaints the ad was offensive and condoned and encouraged harmful discriminatory behaviour.
article_snippet.sent: Although banned from TV, both adverts remain easily accessible on the internet.
article_snippet.sent: Another advert ahead of the Ryder Cup last year saw UKIP leader Nigel Farage feature in a spoof political broadcast in which UKIP leader Nigel Farage was 'swinging for Europe'.
highlights_snippet.sent: Irish jockey says in clip
highlights_snippet.sent: Bookmaker is no stranger to controversial ad campaigns .