article_snippet.sent: As Kate and William prepare to welcome Kate and William second child, there's no doubt that the royal couple's favoured childrenswear brands are hoping to cash in on the arrival.
article_snippet.sent: Professor Joshua Bamfield, director of the Centre for Retail Research, told The Telegraph that a little girl could bring in £150m for the British economy.
article_snippet.sent: Professor Joshua Bamfield, director of the Centre for Retail Research said: 'I think there will be an immediate boost of around £80m when the baby is born, with around £20 to £25m spent on souvenirs and the rest on food and drink such as cake and sparkling wine.
article_snippet.sent: the baby could generate a billion pounds over the baby lifetime. '
article_snippet.sent: There isn’t as much excitement when it’s the baby, but a girl would have the potential to boost the fashion industry. '
article_snippet.sent: Designers of the clothes the nine-month-old wore over the fortnight reported a huge surge in sales and the royal tot became something of a fashion icon.
article_snippet.sent: Ahead of the new royal baby's birth, brands are already stocking memorabilia.
article_snippet.sent: From £44.95 swaddling wraps to knitted tank tops, the royal baby effect shows no sign of petering out - much to the excitement of childrenswear designers and eBay entrepreneurs contemplating another year of buoyant sales to come.
article_snippet.sent: Here's to a fashionable future for baby number two!
highlights_snippet.sent: Royal baby number two, who is due within weeks, is likely to do the same .