article_snippet.sent: Children who watch films featuring alcohol consumption are more likely to binge drink, a new study has revealed.
article_snippet.sent: Those who had watched the most films which featured characters drinking alcohol were 20 per cent more likely to have tried alcohol and 70 per cent more likely to binge drink.
article_snippet.sent: Young people who watch films where characters drink alcohol (such as The Hangover) are more likely to binge drink .
article_snippet.sent: The research also revealed that between 1989 and 2008 almost three quarters of popular UK box office films depicted alcohol use - but only six per cent were classified as adult only.
article_snippet.sent: Lead author Andrea Waylen, from Bristol University, said children were not getting an accurate perception of drinking  - and called for films to be rated by alcohol content.
article_snippet.sent: The research revealed that between 1989 and 2008 almost three quarters of popular UK box office films depicted alcohol use - but only six per cent were classified as adult only .
article_snippet.sent: The results revealed that children who had watched the most alcohol scenes were almost two-and-a-half times more likely to have a drink more than once per week.
article_snippet.sent: children who had watched the most alcohol scenes were almost two-and-a-half times more likely to have a drink more than once per week were also twice as likely to have alcohol-related problems than those less exposed.
article_snippet.sent: the 90s study concluded that the current rating system was not adequate for parents trying to limit parents trying to limit their childrens' exposure to drinking childrens' exposure to drinking.
article_snippet.sent: Kids are more likely to identify with consuming characters in films where alcohol use is made to look cool, get you friends, win the girl or boy. '
article_snippet.sent: Adverse outcomes from alcohol use are a large societal public health problem and rating films according to alcohol content may reduce problem-related alcohol use and associated harm in young people.' the 90s study was published in the journal Pediatrics.
highlights_snippet.sent: Those who watched most films featuring characters drinking alcohol were 20% more likely to have tried alcohol and 70% more likely to binge drink .
  
highlights_snippet.sent: Researchers have called for films to be rated by alcohol content .