article_snippet.sent: An estimated 957,000 shoppers in the US alone ordered Apple Watches on Friday and this popularity surpassed expectations - even Apple's.
article_snippet.sent: An estimated 957,000 American shoppers ordered Apple Watches on Friday .
article_snippet.sent: Apple Watches data from online shoppers showed an average of 1.3 watches bought per customer, with $503.83 (£337) spent per item - although Apple has not officially confirmed any sales figures.
article_snippet.sent: In a recent Goldman Sachs survey, more than 10 per cent of iPhone owners say iPhone owners will buy an Apple Watch, a new survey has found.
article_snippet.sent: Goldman Sachs surveyed 1,000 people, and found 11% of people who own an iPhone are 'very likely' to buy the $349 smart timepiece this year.
article_snippet.sent: Goldman Sachs said the demand for the watch was 'encouraging', and says sales are likely to hit hit traditional watch firms.
article_snippet.sent: It's important to remember that the watch is not just a new product but an entirely new category for us,' Ms Ahrendts memo continued. '
article_snippet.sent: Will the Watch in stores change your life?
article_snippet.sent: Well, possibly more than many realise until the Watch in stores start using it. '
article_snippet.sent: After a day or two with the Watch in stores, a strange thing happened - I completely stopped checking my phone. '
article_snippet.sent: While Apple may be the firm that really creates phone addiction, meaning we are constantly checking our handsets, with the Watch in stores
article_snippet.sent: Apple undoubtedly has another hit on Apple hands with the Watch in stores. '