article_snippet.sent: When the Digital Media Initiative (DMI) was launched in 2008, the Digital Media Initiative (DMI) was hailed by BBC chiefs as 'the single most important initiative we are working on'.
article_snippet.sent: But before a year had elapsed, the Digital Media Initiative (DMI) was floundering so badly insiders referred to the Digital Media Initiative (DMI) as 'Don't Mention the Digital Media Initiative (DMI).'
article_snippet.sent: But the Digital Media Initiative (DMI) ditched BBC in 2009 as the project floundered and took the Digital Media Initiative (DMI) back in-house.
article_snippet.sent: In February 2011, the National Audit Office condemned the corporation over the National Audit Office handling of the Digital Media Initiative (DMI) after the National Audit Office ran 21 months behind schedule.