article_snippet.sent: Today it appears that she hard work has paid off, with general merchandise sales, which is mainly women's clothes, up 0.7 per cent - the first rise after 14 consecutive quarters of losses.
article_snippet.sent: Announcing the sales rise today, under pressure boss Marc Bolland said it proved 'us have been bang on trend'.
article_snippet.sent: we are wholeheartedly committed to seeing these innovations through.
article_snippet.sent: It said customers had responded to changes in 'product quality and styling' and It sold more full-price items, especially from It luxury ranges.
article_snippet.sent: Chief executive Marc Bolland said: 'We have made strong progress over the quarter.
article_snippet.sent: In Food We delivered another excellent performance, with sales growth ahead of the market. '
article_snippet.sent: We continued to deliver on General Merchandise gross margin, and are pleased that We have achieved this whilst also improving General Merchandise sales.
article_snippet.sent: The occasional screamer into the top corner doesn't negate smashing the ball over the bar for the last four years.'