article_snippet.sent: Almost half of all people who have visited  discounters such as 99p Stores, Poundstretcher, B&M Bargains and Wilkinsons are middle class and among the country's highest earners, research has found.
article_snippet.sent: A new report says  57 per cent of adults in the UK claim to use a discount store like Poundland every week because the 'stigma' of shopping in budget stores has ended, experts have said.
article_snippet.sent: Of those 53 per cent are in the top A/B social class, who on average earn more than £35,000-a-year, a significant increase  from the 37 per cent figure a year ago.
article_snippet.sent: Shopping habits: Almost half of all people who have visited discounters such as 99p Stores, Poundstretcher,  and Wilkinsons are now middle class and among the country's highest earners, new research has found .
article_snippet.sent: 77% are attracted by cheap prices .
article_snippet.sent: 33% have visited a variety discounter once a week in the past month .
article_snippet.sent: 31% use variety discount stores for top-up shopping .
article_snippet.sent: Nearly a third (30 per cent) are under 34 and two in three (66 per cent) of
article_snippet.sent: Men are increasingly visiting cheap chain stores - 44 per cent of men said Men had visited a Poundland branch in the previous week, up from 37 per cent a year ago.
article_snippet.sent: Some 57 per cent of shoppers buy confectionary, 54 per cent go for food, 48 per cent for health and beauty, 40 per cent household items and 40 per cent crisps and snacks.
highlights_snippet.sent: More than half of all shoppers say More than half of all shoppers head to pound shops each week .
  