article_snippet.sent: Bethany Usher's angry Tweet was typical, with the journalist writing: 'When I was little @ELCtoys were actually about Learning.
article_snippet.sent: One of the campaign's founders, Tricia Lowther, 46, a self-employed copywriter from Durham, told MailOnline: . '
article_snippet.sent: I can't speak for any of the others but what pushed me to make a stand was the realisation, after my daughter was born, that gender stereotyping in children's products had become worse than when I was a child myself back in the Seventies. '
article_snippet.sent: One mother who is throwing her weight behind The campaign is psychologist Dr Linda Papadopoulos, 44, who told MailOnline that it is essential to challenge these stereotypes. '