article_snippet.sent: For It' campaign, and this will mark the star's first brand collaboration.
article_snippet.sent: Scroll down for video .
article_snippet.sent: The partnership between the platinum award-winning artist and the UK's number 1 dry shampoo brand was fused together by the MILES agency.
article_snippet.sent: And It' campaign launched with a TV advertising campaign, featuring The 19-year-old singer's latest single, Mirror Man.
article_snippet.sent: Mark Hargreaves, the CEO of Crown Talent & Media Group - who manage Ella - has commented: 'It' campaign marks the very first endorsement for Henderson. '
article_snippet.sent: The synergies between both artist and brand just naturally came together and I look forward to a very exciting 2015.'
highlights_snippet.sent: TV advertising campaign features Henderson's latest single, Mirror Man .