article_snippet.sent: The new YouTube Kids mobile app targets young children with unfair and deceptive advertising and should be investigated, a group of consumer advocates told the Federal Trade Commission in a letter Tuesday.
article_snippet.sent: and more, your kids can watch new series from YouTube channels your kids already like.
article_snippet.sent: In a statement early Tuesday, YouTube said:  'YouTube worked with numerous partners and child advocacy groups when developing YouTube Kids. '
article_snippet.sent: While YouTube are always open to feedback on ways to improve the app, YouTube were not contacted directly by the signers of this letter and strongly disagree with their contentions, including the suggestion that no free, ad-supported experience for kids will ever be acceptable. '
article_snippet.sent: Since it inception in 2005, YouTube has become the world's most popular online video site, with more than 1 billion users.
article_snippet.sent: Now, parents can rest a little easier knowing that videos in the YouTube Kids app are narrowed down to content appropriate for kids,' wrote Shimrit Ben-Yair, the app's product manager, in a February blog post.
article_snippet.sent: Like most parents, I love helping my kids learn more about something most parents're interested in,' said Shimrit Ben-Yair, mother of two and YouTube Kids Group Product Manager. '
article_snippet.sent: For example, right now, I spend a lot of time on YouTube with my 3-year-old son, who loves watching videos of car washes, Super Simple Songs, and about the universe. '
article_snippet.sent: Today, we're introducing the YouTube Kids app, the first Google product built from the ground up with little ones in mind. '
article_snippet.sent: Ben-Yair, the project's group product manager, told USA Today that the site has seen a 50 per cent increase in viewing time year-on-year, but that the growth has been around 200 per cent for family entertainment channels. '
article_snippet.sent: Parents were constantly asking us, can you make YouTube a better place for us kids,' she said.
article_snippet.sent: Research show that children are just three clicks away from adult content on YouTube .
article_snippet.sent: The news that YouTube plans to launch a kid-friendly video app will be welcomed by security savvy parents,' said David Emm, principal security researcher, Kaspersky Lab.
article_snippet.sent: Our research shows that children can be as little as three click away from inappropriate or adult content on the video platform. '
article_snippet.sent: Examining YouTube's 'suggested' videos which sit visibly alongside clips or episodes of popular children's television programmes such as Peppa Pig, Rastamouse and Dora the Explorer, our researchers have found that, on average, users are just three clicks away from content better suited to a more mature audience.'
article_snippet.sent: YouTube is owned by the search giant.