article_snippet.sent: Usually, Apple launches generate long queues outside stores.
article_snippet.sent: But City analysts believe Apple feared the queues might be embarrassingly small and so opted to launch The Apple Watch with more of a whisper than a bang.
article_snippet.sent: Analysts believe Apple is sitting on some two million pre-orders and that sales could top 20 million this year.
article_snippet.sent: The biggest problem Apple looks to be facing, is not if people will buy one, it's whether people are going to be happy to wait until people can get one,' he said.
article_snippet.sent: £300 or more is a lot to pay for a first-generation device, especially as Apple will learn a lot about making it better once it's in the market. '
article_snippet.sent: However, waiting would mean missing out on the fun of living with an entirely new, cutting-edge gadget right now, and for early adopters, that will be too much to bear.'
highlights_snippet.sent: Analysts believe Apple feared queues may have been embarrassingly small .
  
highlights_snippet.sent: However, Apple is believed Apple is sitting on some two million pre-orders .