article_snippet.sent: As social media has made fashion and style more accessible than ever, it drives how we shop and what we wear.
article_snippet.sent: Indeed, one in four of those surveyed by TK Maxx said that gaining comments and likes on those surveyed by TK Maxx outfits on social media inspires those surveyed by TK Maxx to try new styles.
article_snippet.sent: And sources of style inspiration are also changing; 11 per cent of those polled credited bloggers as more inspirational than fashion designers, with fashion news often breaking exclusively via Facebook and Twitter.
article_snippet.sent: Bloggers are now gracing the cover of Vogue and fashion designers are live streaming Bloggers shows.
article_snippet.sent: Lily Melrose, fashion blogger and industry commentator, commented: 'Instagrammers and bloggers are undoubtedly the new tastemakers of obtainable and relatable style. '
article_snippet.sent: Social media has totally changed the face of fashion today and the way we shop. '
article_snippet.sent: The beauty of social sharing sites is that you can be inspired by such a wide range of people, from your friends, bloggers, celebrities and family. '
article_snippet.sent: On social media there is something for everyone as unique and individual looks are celebrated and shared. '
article_snippet.sent: I can’t count the times I’ve been inspired by another blogger or someone on my Instagram page to try something new and I love sharing my looks with my readers.'
article_snippet.sent: Deborah Dolce, Group Brand & Marketing Director at TK Maxx said: 'Social media is moving people toward a wide range of fashion ideals and style icons. '
article_snippet.sent: While celebrity culture is still strong, we now look to a much broader base of people for inspiration from our friends to bloggers to online style trailblazers.
article_snippet.sent: Social media platforms enable us to express us freely and showcase us personal style.'
highlights_snippet.sent: Blogger Lily Melrose says social media has changed the face of fashion .