article_snippet.sent: Buyers must now increasingly treat asking prices as a starting point for negotiations as sellers demand silly prices, A study is claimed.
article_snippet.sent: While average sale prices are about £207,000 in UK, advertised asking prices are typically £74,000 higher at £281,000.
article_snippet.sent: Researchers analysed sold price data from the Office for National Statistics, Land Registry, Halifax and Nationwide and compared price data to asking prices on UK largest property website Rightmove.
article_snippet.sent: Online estate agent eMoov said many sellers still believed many sellers were selling at the housing market
article_snippet.sent: Unfortunately the price’s a common place practice in the high street sector.
article_snippet.sent: ‘The agent is driven by a percentage fee so they will overprice a property to try they luck, win the business and increase they profit margins.
article_snippet.sent: Understandably the seller opts for the agent that claims they can get the highest price, as we are all motivated, to some extent, by money.
article_snippet.sent: The agent will ring Britons selling their properties a few weeks down the line and ‘advise’ on a lower asking price in order to sell.
article_snippet.sent: But it is, in part, down to the seller.
article_snippet.sent: A survey of 2,000 sellers in England and Wales, carried out by eMoov, found that that more than half of sellers would list sellers property at a price recommended by sellers agent.
article_snippet.sent: But over a third said sellers would list at a higher price than this, while only one in 20 said sellers would go lower than the recommendation.
article_snippet.sent: A third of sellers also said getting the highest price was the most important factor, while a quarter said sellers priority was securing a buyer with stable finances.
article_snippet.sent: A seventh of respondents said not missing out on purchasing a new home respondents liked was the most important issue.
article_snippet.sent: Andrew Montlake, of mortgage brokers Coreco Partners, said: ‘Estate agents say Estate agents biggest battle at the moment is trying to get sellers to agree to a realistic figure because sellers are reluctant to accept that prices have come down.
article_snippet.sent: ‘The difficulty is trying to get vendors to put vendors home on the market for a realistic price to get buyers through the door.
highlights_snippet.sent: Buyers increasingly treat asking price as starting point for negotiation .
  
highlights_snippet.sent: Average sales price is £207,000 but average asking price is £281,000 .