article_snippet.sent: Evangelicalism at it best wants to be innovative and reach people," said " Larsen.
article_snippet.sent: Turn your hurt into a halo?" said Balmer, citing one such phrase.
article_snippet.sent: It may be bad theology, but It's brilliant marketing.
article_snippet.sent: With his genial smile, priestly robes and gray hair, his looked and talked like a guy who wanted nothing more than to see his flock succeed.
article_snippet.sent: The message was clear to many: The road to the former ran through the latter.