article_snippet.sent: Burberry advert, sales of the brand's classic £1,500 trench coats shot up a substantial 10 per cent.
article_snippet.sent: This week This week was revealed that sales of the brand's poncho carrying a personal monogram and costing more than £1,000 have been central to a sales boom at the very British prestige brand.
article_snippet.sent: The ponchos - together with heritage trench coats and scarves - have boosted Burberry sales by 10 per cent over the winter.
article_snippet.sent: Famous names including Victoria Beckham, Rosie Huntington-Whiteley, Sienna Miller and Sarah Jessica Parker were all seen sporting the ponchos, each monogrammed with Famous names including Victoria Beckham, Rosie Huntington-Whiteley, Sienna Miller and Sarah Jessica Parker initials.
article_snippet.sent: Famous names including Victoria Beckham, Rosie Huntington-Whiteley, Sienna Miller and Sarah Jessica Parker said Famous names including Victoria Beckham, Rosie Huntington-Whiteley, Sienna Miller and Sarah Jessica Parker scarves and trench coats were a hit with customers and ‘investment and innovation in ponchos drove exceptional growth.
article_snippet.sent: Chief financial officer, Carol Fairweather, described the impact of the ponchos as ‘phenomenal’ and suggested new variants are in the pipeline adding: ‘
article_snippet.sent: There’s lots more to come from the poncho story.
article_snippet.sent: Burberry's iconic ponchos  have boosted Burberry sales by 10 per cent over the winter.