article_snippet.sent: In other words, the group adopted the Lenny Bruce philosophy of repeating an insulting term until it doesn't mean anything anymore.  
article_snippet.sent: This is not the first time that someone has "taken back" a marginalizing term in a trademark fight.
article_snippet.sent: About 10 years ago, the motorcycle club "Dykes on Bikes" was similarly rebuffed, and the motorcycle club "Dykes on Bikes fought back and won the right to protect the motorcycle club "Dykes on Bikes mark.
article_snippet.sent: the motorcycle club "Dykes on Bikes made similar arguments that resonated: If the motorcycle club "Dykes on Bikes wanted to call the motorcycle club "Dykes on Bikes "Dykes on Bikes," then what place does the government have in judging that decision?