article_snippet.sent: Items on sale in Poundland are sometimes up to 50 per cent more expensive than those sold in supermarkets, new research has shown.
article_snippet.sent: New research has found that certain items on sale at Poundland, pictured, are up to 50 per cent more expensive than those sold in supermarkets .
article_snippet.sent: But according to research in the Sunday Times, shoppers in Poundland are being charged more per unit of certain products compared with bigger retailers.
article_snippet.sent: However, the research does point out that there are still many products cheaper at Poundland compared to other supermarkets.
article_snippet.sent: However, a spokesman for Poundland told the newspaper: 'We conduct price surveys every two weeks against the supermarkets and We believe We are 40% cheaper or more against 1,000 branded products.
article_snippet.sent: On a like-for-like comparison Poundland’s value, across our whole range, is compelling.'
article_snippet.sent: Poundland's discounting strategy has since been adopted by bargain chains such as Aldi and Lidl, all of which have eaten into a market once dominated by the supermarket chains such as Waitrose, Tesco and Sainsbury's.