article_snippet.sent: A more modest sales increase of between £60 and £70m is predicted, with most of that spent on champagne and cake rather than royal souvenirs.
article_snippet.sent: However, the new baby is expected to make more of an impact in the long term - especially if the child turns out to be a girl.
article_snippet.sent: The Duke and Duchess of Cambridge's second child will have a lesser effect at the tills . '
article_snippet.sent: It’s not so much of a major event when you have another baby,' explains Professor Joshua Bamfield, director of the Centre for Retail Research. '
article_snippet.sent: I think It will have an impact on the sales of prosecco and champagne and cake but not much more than that.'
highlights_snippet.sent: The newest royal is expected to have a big long term impact however .
  
highlights_snippet.sent: Sales boost will be particularly noticeable if the new baby is a girl .