article_snippet.sent: Getting a new brand in a new market where they don't fully understand the operating environment would be very dangerous for a new brand," explains Roberts.
article_snippet.sent: Generally the brands they buy will be more ostentatious  compared to somebody in the more developed, mature markets.
article_snippet.sent: It's going to be the Louis Vuitton, the Gucci, the Prada," says Roberts.
article_snippet.sent: They are in They late twenties or thirties
article_snippet.sent: so it's very much new wealth, and They will be looking towards luxury as a means of showing status and success," says Roberts.
article_snippet.sent: However, in spite of mainstream brand's dominance, smaller home-grown labels also see the growth in appetite for luxury goods as a valuable opportunity.
highlights_snippet.sent: However a crop of new pretenders have been expanding new pretenders millionaire count .