article_snippet.sent: Various firms start with ‘soft’ questions that seem harmless before going into ones about personal finances.
article_snippet.sent: While a brief disclaimer is read, bosses admitted victims do not realise answering ‘soft’ questions that seem harmless before going into ones about personal finances will lead to dozens of calls from different companies.
article_snippet.sent: ‘soft’ questions that seem harmless before going into ones about personal finances are sponsored by firms looking to target people with specific interests, and answers are sold on.
article_snippet.sent: When you try and dig into people
article_snippet.sent: ’s lifestyles or try to find out information – with all that goes on with credit card fraud and identity theft
article_snippet.sent: When you try and dig into peoplepeople’s lifestyles or try to find out information – with all that goes on with credit card fraud and identity theft
article_snippet.sent: , you could be some lucrative crime gang, know where I live, know I earn over £50k a year, and you think right, well if he’s earning more than £50k a year, hepeople’s probably going to have a nice car, hepeople’s probably going to have some nice valuables in there.
article_snippet.sent: So we find that when you get to some nice valuables sort of questions, we leave some nice valuables to the bottom of the survey.