article_snippet.sent: It's Fireball Cinnamon Whisky, and lately It's been as hot as It name.
article_snippet.sent: Fireball, which didn't exist in its current form a decade ago, is the fastest-growing big brand of liquor in America.
article_snippet.sent: Retail sales more than doubled last year, and "Fireball has come seemingly out of nowhere to become the sixth-most popular liquor brand in the U.S. as measured by retail sales -- ahead of such venerable labels as Jim Beam, Jose Cuervo and Grey Goose.
article_snippet.sent: And these figures don't include sales in bars, where "Fireball has dethroned Jagermeister as America's party shot of choice.
article_snippet.sent: To the uninitiated, "Fireball is basically made from Canadian whisky, aged in used bourbon barrels, flavored with sweetener and spicy cinnamon.
article_snippet.sent: Fireball has a kick, but "Fireball doesn't burn as much as straight whiskeys, cheap tequilas or even the Atomic Fireball hard candy that helped inspire "Fireball name.
article_snippet.sent: "Fireball is especially popular among young drinkers and women, many of whom say many of whom like that it doesn't singe many of whom throat and leaves a Dentyne-like aftertaste.
article_snippet.sent: Fireball used to be known as Dr. McGillicuddy's Fireball Whisky before "Fireball maker, the Sazerac Co., rebranded "Fireball in 2006.
article_snippet.sent: The past year has brought copycats Jim Beam Kentucky Fire and Jack Daniels Tennessee Fire, both bourbon whiskeys infused with spicy cinnamon syrup, along with cinnamon vodkas, cinnamon tequilas and other cinnamon liqueurs.
article_snippet.sent: Fireball also endured a public-relations mess last fall when several European countries briefly recalled the liquor over concerns about one of its ingredients: propylene glycol, a chemical used in a variety of food products, e-cigarettes and antifreeze.
article_snippet.sent: Sazerac responded that propylene glycol exists in Fireball "in very small quantities" -- less than 1/8th of the amount allowed by the FDA (PDF) -- and reassured customers that Fireball is "absolutely safe to drink.
highlights_snippet.sent: Fireball Cinnamon Whisky is the fastest-growing big brand of liquor in America .
  
highlights_snippet.sent: The liquor has dethroned Jagermeister as America's party shot of choice .
  
highlights_snippet.sent: Fireball Cinnamon Whisky expert: