article_snippet.sent: But their favourite celebrities determination to achieve the perfect glow appears to be fading away in favour of adopting a lighter look.
article_snippet.sent: ‘tending towards a more natural look’.
article_snippet.sent: And Sandra Vaughan, a beauty consultant for artificial tan brand Fake Bake, said the pale look is now more fashionable.
article_snippet.sent: As with total suncare, the key contributor to decline was fewer shoppers, suggesting women are tending towards a more natural look,’ she said.
article_snippet.sent: If skin is not on show, why dress skin up?