article_snippet.sent: Hillary Clinton's's election will no doubt center on women voters, and the Democratic women's agenda centers on pay equity and fairness in the workplace.
article_snippet.sent: Opinion: Why Hillary Clinton should take a pay cut .
article_snippet.sent: Still, conservatives -- and by extension Republicans -- ought to be paying attention to Equal Pay Day.
article_snippet.sent: But women voters are valuable, and Equal Pay Day ought to be a reminder that Democrats aren't ready to surrender.
article_snippet.sent: And with the presidential election season just revving up, we can expect to see the "war on women" focus turn to the workplace, where Democrats will claim women are paid unfairly, not given the paid leave benefits women deserve and not given the child care support women demand.
article_snippet.sent: Many on the right fear if women try to push back on the issue of pay equity women will be skewered in the polls.
article_snippet.sent: The Independent Women's Forum conducted a randomized, controlled experiment on the issue of the wage gap, and we found that not surprisingly the progressive message in favor of the Paycheck Fairness Act -- a legislative "solution" to close the pay gap -- increased support for the bill but surprisingly was not effective at increasing support for Democrats.
article_snippet.sent: It's tempting on days such as Equal Pay Day for Republicans to want to lie low -- to ignore the rhetoric and hope the rhetoric will all go away by Wednesday.
article_snippet.sent: The public is open to hearing the real story on pay equity, and conservatives need to be ready and willing to respond.