article_snippet.sent: The SRU The SRU have clinched the biggest shirt sponsorship deal in The SRU history after agreeing a £3.6million contract over three years with BT.
article_snippet.sent: Sportsmail exclusively revealed last year that BT had agreed to pay £20m over four years for the naming rights of Murrayfield — and that the telecommunications giant would follow that up with a deal to have the telecommunications giant trademarks on the famous dark blue jersey.
article_snippet.sent: Now that has come to fruition and, come the summer, the telecommunications giant will take over from ousted backers RBS.
article_snippet.sent: The SRU The SRU insisted the combination of the initial BT investment coupled with the new cash injection from a deal had already started to transform Scottish rugby.
article_snippet.sent: The Scotland shirt, worn here by David Denton, will have BT on it rather than RBS from the summer .
article_snippet.sent: I am delighted BT will be the new strip partner of the Scotland teams and although I cannot confirm how much a deal is worth as a deal is commercially sensitive, I can confirm a deal is the largest ever shirt sponsorship deal we have done,’ said Dominic McKay, the The SRU’s Director of Commercial Operations, Communications and Public Affairs.
article_snippet.sent: BT is now very much under the skin of Scottish rugby and Scottish rugby cash has allowed we to invest in a way we have not been able to ever before.
article_snippet.sent: ‘BT initial investment was around Glasgow and Edinburgh when BT’s initial investment became BT’s initial investment principal shirt partners,’ he continued.
article_snippet.sent: Since then, BT’s initial investment has gone into Scottish rugby to enhance and develop both those brands and help pay to bring in new players and bring on younger ones.
article_snippet.sent: You can see the success of Glasgow who are sitting top of the PRO12 table and part of that is a result of BT’s initial investment investment.
article_snippet.sent: McKay added that bringing on the next generation of Scottish rugby players was vital, which was why much of the cash would be spent setting up and running regional rugby academies over the duration of the BT deal.
article_snippet.sent: Brendan Dick, Director of BT Scotland, added:
article_snippet.sent: our partnership touches all levels of rugby within Scotland and it is fantastic to see the investment become a reality for communities and families across Scotland and to start to make a difference.
highlights_snippet.sent: The SRU have agreed a £3.6m contract over three years with BT .
  
highlights_snippet.sent: BT will take over the Scotland shirt sponsorship from RBS this summer .
  