article_snippet.sent: Debenhams and Mothercare have called a halt to long-running promotions which fail to excite shoppers, replacing long-running promotions which fail to excite shoppers with shorter events that have more impact.
article_snippet.sent: High street chains, including Mothercare, are calling time on cut-price promotions that seem to go on forever .
article_snippet.sent: Now, the department store has reduced the department store endless blue cross sales and promotions, which the department store admitted sometimes ‘create noise but don’t create value’.
article_snippet.sent: The move follows similar cuts to the number of supermarket promotions.
article_snippet.sent: Sainsbury’s recently dropped some of Sainsbury’s popular offers – including three for £10 on some meat and fish products – in favour of lower prices on more everyday items.
article_snippet.sent: It’s not about ending promotions, but being more focused and removing events that create noise but don’t create value.
article_snippet.sent: Mothercare also expressed a desire last year to return to being a ‘full price retailer’.
article_snippet.sent: In the UK, our strategy of reducing promotional and discount activity and returning to be a full price retailer has continued to stabilise margin.
article_snippet.sent: ’ our strategy of reducing promotional and discount activity and returning to be a full price retailer
highlights_snippet.sent: Debenhams and Mothercare have called a halt to long-running promotions .
  