article_snippet.sent: A few years ago, Gemma Collins was selling secondhand cars in Romford, but it appears Gemma Collins real knack is for designing clothes.
article_snippet.sent: Gemma Collins showcased the collection this evening at one of the high street chain's flagship stores in Manchester.
article_snippet.sent: Gemma, who has expanded Gemma Collins popular range with seven new curve-flattering tops and dresses, looked like a breath of fresh spring air in a floral number from Gemma Collins collection.
article_snippet.sent: Speaking to FEMAIL yesterday ahead of the launch, Gemma revealed much of Gemma triumph comes from inspiring voluptuous women to feel more confident.
article_snippet.sent: Speaking about Gemma ever-evolving line last month, the bubbly blonde said: 'I love feedback from my customers and my collection is definitely based on that.
article_snippet.sent: Gemma looked proud to be showing off Gemma new designs with the store .
article_snippet.sent: Gemma tells FEMAIL. '
article_snippet.sent: Gemma continued: 'There’s some ruching, illusion panels and some pretty wow shapes that are magic at slimming and flattering. '
article_snippet.sent: Gemma explains that Gemma started the collection because Gemma wanted to show curvy women out there how to embrace curvy women curves.
article_snippet.sent: Gemma said: 'You know big IS beautiful.'
article_snippet.sent: Everyone needs a bit of "Gemma Collins confidence," baby!'
article_snippet.sent: Sharing Gemma top tips for how women can flatter women come spring, Gemma, who cites Beth Ditto, Oprah Winfrey and Dawn French as Gemma muses, said: 'Not all girls are brave enough to try something new and be a bit bold so this range is amazing for flattering girls so that girls can be brave and experiment a bit more. '
article_snippet.sent: It is surreal,' said Gemma of Gemma latest gig. '