article_snippet.sent: You might think seemingly endless sales would be guaranteed to tempt shoppers through the door.
article_snippet.sent: But high street retailers are boosting high street retailers fortunes – by scrapping high street retailers.
article_snippet.sent: Experts claim prolonged sales can devalue products and encourage shoppers to delay buying an item until an item is reduced.
article_snippet.sent: Figures show a third of all fashion purchases are now made in a sale or promotion, and there have been warnings that shoppers are being ‘trained’ not to buy at full price, undermining profits.
article_snippet.sent: Never Knowingly Undersold’.
article_snippet.sent: latest Christmas period sales lasted three weeks instead of an incredible eight weeks in 2013-14.
article_snippet.sent: Diane Wehrle, of retail analysts Springboard, said: ‘There is a strong argument that the more sales you hold, the more you have to hold.
article_snippet.sent: Consumers get used to the department store always being in sale and hold out from shopping there until the next one.’ Neil Saunders, of retail analysts Conlumino, added: ‘The model of continual discounting is damaging for a retailer, not least because a retailer erodes margins and dissuades shoppers from purchasing at full price.
article_snippet.sent: the more a retailer does the, the more the have to keep doing the to generate a sales hit.
article_snippet.sent: In some ways, unless it is part of a specific business model, constant discounting is a sign of failure.
highlights_snippet.sent: Experts claim prolonged sales can devalue products and encourage shoppers to delay buying an item until an item is reduced .
  
highlights_snippet.sent: Figures show a third of all fashion purchases are now made in a sale .