article_snippet.sent: Various firms offered to sell personal information to the Mail’s undercover team using data from lifestyle surveys completed by people who had been cold-called from overseas.
article_snippet.sent: Once Various firms get people on the phone, the call centre workers ask Various firms to complete a lifestyle survey.
article_snippet.sent: So even if a caller has signed up to the TPS, saying yes to a survey question is seen to override this, giving the companies the green light to cold call the companies again.
article_snippet.sent: Asked if Mr Light's company  thought people doing surveys understood people would get sales calls as a result Mr Light's company  said 'generally I don't think some people realise that people're going to get calls
article_snippet.sent: Mr Light said any answers given before the call ended were taken as confirmation that the caller was happy to be on marketing lists in future.
article_snippet.sent: Asked if Mr Light thought people doing the surveys understood people would get sales calls as a result, Mr Light said: ‘
article_snippet.sent: Respondents to our telephone-based surveys are informed from the outset that our surveys are being carried out for marketing purposes.
article_snippet.sent: our surveys are not for market research.
article_snippet.sent: If respondents “opt-in” respondents “ clearly expect to receive calls and be contacted again.
article_snippet.sent: Market research should be just that – market research without the intention of passing on people’s details.
article_snippet.sent: only got the opt in for they answers what they’ve opted in.