article_snippet.sent: Insta-fame' is the latest criterion for models wanting to book jobs, according to leading Australian modelling agencies.
article_snippet.sent: While being beautiful, fit and healthy is expected, it's all about a demand for the 'influencer' now.
article_snippet.sent: Gigi Hadid is one of many in-demand models whose social media following is as much a draw card as Gigi Hadid good looks for clients booking Gigi Hadid on jobs .
article_snippet.sent: Our bookers  were giving me feedback that clients wanted models who might be blonde, beachy and had a high social media following,' Mimi Elashiry said. '
article_snippet.sent: That line of just being a model is being blurred': Bloggers and influencers are now being snapped up by agencies capitalising on Bloggers and influencers following .
article_snippet.sent: Influencers are like a captain of the ship - because there is so much information out there, people turn to models, fashion people and talent and begin liking what people are liking.' '
article_snippet.sent: new up-and-coming brands want a ‘cool girl’ with vast social numbers that new up-and-coming brands can book a campaign off the back of the model's social media,' he said.
article_snippet.sent: It's this combination of 'cool girl' meets followers and a 'lust-have' lifestyle that General Manager Paul Thomas said is really drawing in clients, and models are now being trained how to self-promote on their Instagram to get work.
article_snippet.sent: Now that line of just being a model is being blurred, people want to know about a model
highlights_snippet.sent: Australian model agencies reveal new demand for social media following .
  
highlights_snippet.sent: Models are learning to self-promote as part of Models job .
  