article_snippet.sent: Guidance from the Advertising Standards Authority states that when there is payment and control from an advertiser, the sponsored tweet should be obviously identifiable.
article_snippet.sent: British celebrities have been advised to include the word 'ad' or 'spon' to show if something is an advert or sponsored.
article_snippet.sent: Marketing communications must be obviously identifiable as such. '
article_snippet.sent: If any social media account (including celebrity twitter accounts) are tweeting ads and it's not clear from the context that these are marketing communications then these are marketing communications need to be labelled as an ad.'
highlights_snippet.sent: Watchdog advises celebrities to use the word 'ad' or 'spon' if Watchdog an advert .