article_snippet.sent: FA Cup, the oldest knockout football competition in the world, is set to be rebranded as FA Cup in a new £30million sponsorship deal .
article_snippet.sent: In a move that will upset traditionalists, FA Cup FA Cup are understood to have secured a three-year contract with Emirates Airlines.
article_snippet.sent: Arsenal won last season's FA Cup competition, which will be rebranded FA Cup .
article_snippet.sent: And FA Cup needed a bit of luck to attract Emirates Airlines, who have a massive sports sponsorship portfolio across the world that includes Arsenal stadium and kit.
article_snippet.sent: And Emirates are no longer involved, either, in the tender for a Champions League airline sponsor, allowing FA Cup FA Cup to offer a major football sponsorship alternative.
article_snippet.sent: The new FA Cup deal with Emirates will also allow for a further six subsidiary sponsors for the competition, with Budweiser, Nike and William Hill already signed up.
article_snippet.sent: Emirates Emirates deal, likely to be officially announced nearer to an Emirates FA Cup an Emirates FA Cup on May 30, is also well-timed for the FA Cup’s commercial department with the new chief executive Martin Glenn arriving at Wembley next month.
highlights_snippet.sent: FA Cup is set to be named Emirates FA Cup as part of sponsorship deal .
  
highlights_snippet.sent: FA Cup is understood FA Cup have agreed a three-year sponsorship deal with Airline .
  