article_snippet.sent: Snapping a selfie at the Duomo, left, and tourists at the fountain of Neptune, Piazza Della Signoria, right .
article_snippet.sent: The Save Florence campaign aims to appeal to 'true travellers' rather than tourists blitzing the city's  in a couple of hours. 
article_snippet.sent: Rather than mass tourism, Prince Ottaviano wants to attract visitors with Prince Ottaviano traditions of food and craft, Prince Ottaviano lesser known museums and smaller hotels.
article_snippet.sent: Prince Ottaviano is hoping the short films will be distributed across the world to raise awareness.
highlights_snippet.sent: A new iniative aims to appeal to 'true travellers' looking for soul of the city's  . 