article_snippet.sent: We think it's something amazing.
article_snippet.sent: Using detailed individual personalized functions spanning the mind, brain and body, the individual's Digitized Human Essence will autonomously learn and react on behalf of the individual's Digitized Human Essence human counterpart's," the individual's Digitized Human Essence explained.
article_snippet.sent: A Michael Jackson hologram appeared at the Billboard Music Awards in 2014, and a hologram of Tupac Shakur performed at Coachella in 2012.
article_snippet.sent: This is something that we're building for another two to three years, so when 2018 comes around People'll be like, 'Oh, OK, we get it.'
article_snippet.sent: The campaign, which hopes to raise $500,000, begins April 16.
article_snippet.sent: CNN's Katia Hetter contributed to this story.