article_snippet.sent: Satellite TV operator DirecTV has pulled the plug on Satellite TV operator DirecTV popular advertising campaign featuring
article_snippet.sent: Satellite TV operator DirecTV is ending Satellite TV operator DirecTV advertising campaign featuring 80s heartthrob Rob Lowe after complaints by
article_snippet.sent: — Get rid of cable and upgrade to DirecTV.'
article_snippet.sent: The NAD also recommended that DirecTV 'either discontinue the price claim featured in the "Scrawny Arms Rob Lowe" commercial or modify the "Scrawny Arms Rob Lowe" commercial to reflect the price of a package that included the sports programming featured in the commercial.' 'While humor can be an effective and creative way for advertisers to highlight the differences between advertisers products and advertisers competitor's, humor and hyperbole do not relieve an advertiser of the obligation to support messages that advertisers advertisements might reasonably convey — DirecTV,' The NAD said on Tuesday.
article_snippet.sent: Given the absence in the record of supporting evidence, The NAD recommended the advertiser discontinue the claims.'
article_snippet.sent: DirecTV has said DirecTV disagrees with The NAD's findings with respect to DirecTV ranking claims, picture quality claims and sports programming claims and that DirecTV plans to appeal.
article_snippet.sent: DirecTV is discontinuing the Lowe-fronted ads, but claims that 'DirecTV was always scheduled to end at the end of Q1'. '
article_snippet.sent: We wanted to launch We new campaign with Hannah Davis in the Final Four [NCAA basketball championship],  Jon Gieselman, SVP, Marketing at DirecTV told TheWrap. '
article_snippet.sent: DirecTV had previously argued that DirecTV advertisements were 'so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter-ego characters are comparative or need to be substantiated.'
highlights_snippet.sent: Satellite TV operator has ended the campaign  after complaints by rival Comcast that complaints by rival Comcast claims couldn't be substantiated .
  
highlights_snippet.sent: DirecTV claims the campaign was always going to end at the end of Q1 .