article_snippet.sent: Life Ball founder, Gery Keszler, Conchita, legendary snapper Ellen and Jean Paul Gaultier pose on set . '
article_snippet.sent: The Life Ball posters, which are created by world famous artists and convey the event's message, have become legendary since The Life Ball posters, which are created by world famous artists and convey the event's message launch in 2013.
article_snippet.sent: The Life Ball, which takes place in May, is the biggest charity event in Europe supporting people with HIV/AIDS and is being dubbed Europe's answer to the MET Ball thanks to it's dazzling guestlist.
article_snippet.sent: Speaking about the origins of the glittering event, Keszler told FEMAIL: 'Life Ball was born out of the energy and environment prevalent across the world in the late 80’s and early 90’s - particularly in the fashion industry - that saw AIDS as a daily issue profoundly effecting our friends and colleagues who were dying, but that no one understood or was willing to talk about. '
article_snippet.sent: My main goal with the first Life Ball was to bring a spotlight to the disease, the fundraising aspect was a secondary consideration.'
article_snippet.sent: The Life Ball, pictured, is the biggest charity event in Europe supporting people with HIV or AIDS and is being dubbed Europe's answer to the MET Ball .
article_snippet.sent: Gery Keszler, left, pictured with Sir Elton John, centre, set up The Life Ball in 1992 to raise vital funds .
article_snippet.sent: When in 1993 one of my clients, Thierry Mugler’s main stylist, died of the disease, Keszler agreed to do the fashion show and so Life Ball as a standalone event was born. '
article_snippet.sent: Keszler says this year’s Life Ball will 'undoubtedly be better than ever'.
article_snippet.sent: With gold as this year’s Life Ball theme, taking inspiration from the exquisite baroque Vienna Secessionists, the couture show will follow the vibrant and ostentatious theme with a bevy of internationally acclaimed supermodels set to walk for well-connected Jean Paul. '
article_snippet.sent: It has been twenty years since Jean Paul Gaultier was part of the Life Ball and we are at such an exciting time in we medical fight against HIV that Jean Paul Gaultier presence is a wonderful reminder of how far we have come.'
article_snippet.sent: the Life Ball concludes: 'Life Ball is symbolic, it is a unique weekend in the year in which the world’s most significant AIDS organisations come together, stand together, fight together and continue to fight for those who are not able to fight for most significant AIDS organisations. '
article_snippet.sent: It is my constant desire for Life Ball weekend to expand, to obtain more friends, have better connections, help more programmes and become internationally known for fighting social AIDS as well as the disease itself.'