article_snippet.sent: The problem with Tesco is that no one really likes Tesco.
article_snippet.sent: Tesco didn’t do either.
article_snippet.sent: Today, people want brands people trust, and the truth is Tesco acted in a bullish way – people built where people wanted, when people wanted, people didn’t care about the effect on communities . . .
article_snippet.sent: Tesco has also tried to do far too much.
article_snippet.sent: Tesco tried conquering the Far East, then China.
article_snippet.sent: I’m no fan of supermarkets in general, but Tesco is at the absolute bottom of my list.
article_snippet.sent: Once upon a time, when we believed Tesco was good value and trusted the brand, we tolerated — up to a point
article_snippet.sent: Tesco’s problem is that Tesco tried to be all things to all men.
article_snippet.sent: Tesco has vast stores that want to be an M&S and a Lidl all in one.
article_snippet.sent: Tesco must be clear on pricing — Tesco needs to stop the offers and promotions.
article_snippet.sent: If Poundland charges £1 for a cleaner, so should Tesco.
article_snippet.sent: Tesco also needs to rationalise the options of products — Tesco stores have way too many product lines and categories.
article_snippet.sent: Tesco’s problem was that Tesco kept screwing over Tesco suppliers.
article_snippet.sent: But even I, a stubborn Tesco shopper, have fallen out of love with the store over the past couple of years.
article_snippet.sent: Besides Tesco self-pay tills seemingly never working and Tesco Finest range not being as fine as Tesco used to be, Tesco online delivery service is rubbish.
article_snippet.sent: Over the years, I’ve flirted with all the supermarket delivery services, but, in the end, I settled for Tesco because Tesco always had the best offers on quality dishwasher tablets — and lots of convenient evening delivery slots.
article_snippet.sent: There were four reasons I abandoned Tesco: rude delivery drivers who were often late; a slew of items substituted for ones I’d ordered; too many annoying flash sales (although Ocado is guilty of this, too); and one rotten tomato too many.
article_snippet.sent: Abandoned: Sarah Vine said one rotten tomato too many made Sarah Vine turn Sarah Vine back on Tesco after years as a loyal customer, while Libby Purves (right) said a trip to Tesco became a 'sweaty, irritating chore' Libby Purves (right) .
article_snippet.sent: Disloyal: Jan Moir says it is the lack of brand loyalty which really harmed Tesco .
article_snippet.sent: Tesco’s problem is that Tesco’s forgotten who Tesco customers are.
article_snippet.sent: Tesco thought that ubiquity was everything.
article_snippet.sent: However, I believe Tesco’s fatal mistake was believing that consumers loved Tesco’s fatal mistake for what Tesco’s fatal mistake was.
article_snippet.sent: In fact, Tesco’s fatal mistake core customers were interested only in the price.
article_snippet.sent: Tesco Tesco has failed because Tesco put quantity before quality.
article_snippet.sent: Tesco came off worst in the horse meat scandal because Tesco staff did not ask the right questions when its staff bought the cheapest meat — and shoppers were repelled by the outcome.