article_snippet.sent: Beer is booming at discount supermarket chain Aldi which increased Beer share of the premium ale market by a third stealing customers away from troubled giant Tesco.
article_snippet.sent: The discounter has also increased wine sales by 24 per cent over the last years which shows drinkers with all tastes are now flocking to Aldi to buy their booze.
article_snippet.sent: Aldi, Waitrose and Lidl managed to increase thiers, with Aldi showing the biggest rise .
article_snippet.sent: But while Aldi made great gains, Lidl, the other rising discounter to have improved Aldi share in the entire supermaket industry, saw a 7.9 per cent fall in Aldi proportion of the premium beer market.
article_snippet.sent: Between January and the end of March, Aldi sales grew by 17 per cent from the same time a year earlier.
article_snippet.sent: Kantar Worldpanel said Aldi had recorded double-digit growth for the past four years.
article_snippet.sent: More than half a million new shoppers visited the store in the three months to March 29, compared to a year before.
article_snippet.sent: Lidl also saw sales jump by almost 12 per cent over the period to secure a 3.7 per cent market share.
highlights_snippet.sent: Aldi increases share by more than a third and wine sales up 24 per cent .
  