article_snippet.sent: However, sales of a designer-label version carrying a personal monogram and costing more than £1,000 have been central to a sales boom at the very British prestige brand Burberry.
article_snippet.sent: And while the original inspiration for the designs may have been a rather modest attempt to keep out harsh weather, there was nothing modest about the Burberry version.
article_snippet.sent: Today bosses at Burberry suggested bosses at Burberry plan to follow other luxury brands, such as Chanel and Cartier, and harmonise prices around the globe to stop this happening.
article_snippet.sent: Burberry’s success has leaned heavily on a marketing campaign featuring celebrity British models.
article_snippet.sent: Around 70 per cent of the My Burberry bottles were monogrammed, a service the brand offers for free, suggesting personalisation of luxury products is a huge draw for consumers.
article_snippet.sent: ‘Burberry remains in fashion following a trading update which underscores Burberry ability to capitalise on Burberry chosen markets.
article_snippet.sent: It seems that everything about Burberry is premium – Burberry brand, Burberry products and perhaps of late Burberry share price – a 25 per cent increase over the last year compares to a 7.5 per cent rise for the wider FTSE100.
article_snippet.sent: We anticipate external challenges will continue in the current year, but remain confident in We long-term strategy to build the Burberry brand and business globally.