article_snippet.sent: As a company, I think they became old and stale,' Ron Friedman, a retail expert at consulting and accounting firm Marcum, told The Los Angeles Times. 
article_snippet.sent: A decade later in 2000, his namesake company, which once had pin-up icon Bettie Page modeling pin-up icon Bettie Page lingerie, declared bankruptcy.
article_snippet.sent: After emerging from bankruptcy in 2003, his namesake company went public in 2006.
article_snippet.sent: Two years ago the struggling brand was purchased by a consortium that includes HGI Funding, a subsidiary of New York-based Harbinger Group Inc., and some of the struggling brand own shareholders.
article_snippet.sent: Hollywood Group Inc. Hollywood has changed the way it does business, one A-list celebrity has recently been reminiscing about one A-list celebrity relationship with the struggling brand.