article_snippet.sent: Prince George's birth in 2013 sparked a £247m sales bonanza for makers of royal memorabilia but experts say the new baby is unlikely to have the same effect.
article_snippet.sent: The birth of Prince George sparked a £247m sales boom between the 1st July and 31st August 13 .
article_snippet.sent: Although no official memorabilia is planned, The Highgrove Shop, which turns over The Highgrove Shop profits to the Prince of Wales
article_snippet.sent: The flurry of royal baby memorabilia echoes that sparked by the birth of Prince George, when the market was flooded by everything from bibs to books.
article_snippet.sent: For Prince George in July 2013, the Royal Collection produced items including a pillbox (£30), a small loving cup (£39), a dessert plate (£45) and a limited-edition loving cup (£195).
article_snippet.sent: Each one cost £80 while a further 2,013 22-carat gold sovereigns, all featuring Prince George, were sold for £800 apiece.
highlights_snippet.sent: Retail experts say sales of royal memorabilia are unlikely to top £70m .
  
highlights_snippet.sent: By comparison, Prince George's birth resulted in a £247m splurge .
  
highlights_snippet.sent: Between July and August 2013, £70m was lavished on souvenirs alone .
  