article_snippet.sent: One season soon, there will be more people watching each Premier League match live in the USA than in Britain.
article_snippet.sent: That is the confident expectation of broadcasting titan NBC, who hold the live rights to show matches Stateside and have more than doubled US interest in England’s elite division in the past two years.
article_snippet.sent: In 2012-13, some 13 million different Americans watched at least one top-flight English game live.
article_snippet.sent: Last season that was 32 million — or more than one in 10 people in the US.
article_snippet.sent: Every match is shown live in the USA.
article_snippet.sent: The biggest audience averaged 1.41m people — and that was before breakfast in many cities.
article_snippet.sent: The average audience in Britain for a the Premier League match across Sky Sport and BT is little more than a million (and almost 500,000 in the US) and the biggest ever audience on Sky averaged below 3 million.
article_snippet.sent: In the States we talk about the NFL getting 19 million on a Monday night.
article_snippet.sent: Jon Miller, NBC Sports’ president of programming, said: ‘the Premier League has a very passionate fan base here in the US.
article_snippet.sent: LeagueNBC’s current deal also a youthful and affluent fan base as well, relative to other sports on television.