article_snippet.sent: Matt Wilson said: 'A recently commissioned Independent Review into the impact of online advertising of food and soft drink products on children showed that the available evidence on advertising’s impact on children’s dietary choices is limited, and does not merit a change to the existing rules.' 'Where the TV and online rules differ is on scheduling.
article_snippet.sent: As the available evidence shows, media differ; with TV having the most persuasive, albeit a moderate, impact on children’s food preferences. '
article_snippet.sent: Professor Jason Halford, a health behaviour expert at the University of Liverpool, said: ‘Advertising does affect children in terms of what children purchase and reinforcing the brand.
article_snippet.sent: But even beyond brand, our research has found our research makes children grab the nearest sugary thing around, irrespective of children appetite.