article_snippet.sent: But something about this poster for Protein World diet supplements has struck a collective raw nerve.
article_snippet.sent: Protein World’s head of global marketing, added: ‘ItProtein World’s been a brilliant campaign for us
article_snippet.sent: ’ Richard Staveley, Protein World
article_snippet.sent: Protein World has taken a strong stance on social media during the furore and has posted blunt replies to complaints on Twitter, including ‘why make your insecurities our problem’ and ‘grow up’.
article_snippet.sent: ’ Mr Staveley confirmed the model in the picture, Australian Renee Somerfield, 23, had achieved her enviable physique using Protein World products, and denied the image had been retouched or altered.
article_snippet.sent: Online fitness store Protein World, who claim that the image is entirely unPhotoshopped, have been actively engaging in the furore on social media, strongly defending social media campaign with some biting responses to aggrieved Tweeters .
highlights_snippet.sent: But head of marketing Richard Staveley added it had been 'a brilliant campaign' and Protein World had no plans to change Protein World any time soon .