article_snippet.sent: In a move that will upset traditionalists, the Emirates FA Cup are understood to have secured a three-year contract with Emirates Airlines.
article_snippet.sent: But the Emirates FA Cup, after a highly embarrassing season without any the Emirates FA Cup backer that has put huge pressure on the Emirates FA Cup commercial department, needed to offer more to attract a significant sponsor to the table.
article_snippet.sent: the Emirates FA Cup proved hugely difficult even after the Emirates FA Cup the Emirates FA Cup revamped the Emirates FA Cup sponsorship team to bring in expertise honed at Manchester United.
article_snippet.sent: And the Emirates FA Cup needed a bit of luck to attract Emirates Airlines, who have a massive sports sponsorship portfolio across the world that includes Arsenal stadium and kit.
article_snippet.sent: Emirates have big money to spend after deciding last November not to renew Emirates £30m-a-year FIFA sponsorship for the 2018 and 2022 World Cups.
article_snippet.sent: And Emirates are no longer involved, either, in the tender for a Champions League airline backer, allowing the Emirates FA Cup the Emirates FA Cup to offer a major football sponsorship alternative.
article_snippet.sent: Emirates Emirates have Emirates arch
article_snippet.sent: Abu Dhabi airline rivals Etihad as Manchester City
article_snippet.sent: The deal with Emirates will also allow for a further six subsidiary sponsors for the competition — with Budweiser, Nike and William Hill already signed up.
article_snippet.sent: Emirates Emirates deal, likely to be officially announced nearer to an Emirates FA Cup an Emirates FA Cup on May 30, is also well-timed for the the Emirates FA Cup’s commercial department, with the new chief executive Martin Glenn arriving at Wembley next month.