article_snippet.sent: Usually, Apple launches generate long queues outside stores.
article_snippet.sent: In fact, despite the high price and some skepticism that consumers are keen to adopt a new generation of wearable technology, pre-orders have far exceeded expectations.
article_snippet.sent: Analysts believe Apple is sitting on some two million pre-orders and that sales could top 20 million this year.
article_snippet.sent: Stephen Ebbett, global director of gadget insurer Protect Your Bubble, told MailOnline: 'It was rather sad not to see all those technophiles camping outside Apple Stores this week. '
article_snippet.sent: those queues are the most photographed and talked about queues in the world and I can think of no other brand gets that kind of exposure for a product launch. '
article_snippet.sent: That queue is more than just brand hype, That queue's a phenomenon, and That queue's also free global PR for Apple.'