article_snippet.sent: The size of Sky Sports’ gamble in paying an astonishing £11millon a game to retain their Premier League TV rights has led to 11millon having to re-address their entire sports strategy.
article_snippet.sent: ‘Fit for the Future’ - with the station needing to make considerable changes to afford their gigantic football bill.
article_snippet.sent: This will see Sky concentrate on their live rights in every sport while reducing the support programming and those leaving the network are not being automatically replaced.
article_snippet.sent: Sky Sports will pay £11millon a game to broadcast Premier League football for three years starting in 2016 .
article_snippet.sent: Sky claim the strategy talk - rather than plain cost cutting - was preparing the station for the varied demands of a multi-platform future where a Thierry Henry video on Sky’s YouTube channel can become more important than traditional programme making.
highlights_snippet.sent: Sky Sports will be paying £11millon a game to broadcast games in 2016 .
  
highlights_snippet.sent: Three-year deal means Sky are re-addressing Three-year deal entire sports strategy .
  