article_snippet.sent: ‘Other lenders will now look to compete, but there is only so low Other lenders can go before Other lenders profit margins start to become too squeezed.
article_snippet.sent: They are laying down a marker for other lenders.
article_snippet.sent: Increased competition from new banks such as TSB and Virgin has forced major banks and building societies to compete harder, according to experts.
article_snippet.sent: Increased competition from new banks such as TSB and Virgin said banks had a ‘high appetite’ to lend at the moment as the economy continues to recover, and were desperate to attract custom.