article_snippet.sent: However, a movement of fledgling organisations such as the South China Nature Society, run by student conservationists, is challenging centuries of tradition by trying to change consumer appetites in China.
article_snippet.sent: Rising incomes have allowed more consumers to indulge in exotic foods once considered exclusive delicacies for the rich.
article_snippet.sent: In recent years, consumption has recovered.
article_snippet.sent: But, with 15 million people and 2,000 years of history real changes are going to take time.'
highlights_snippet.sent: Network of fledgling organisations are now challenging centuries of tradition in bid to change consumer appetites .