article_snippet.sent: The campaigners are seen talking to residents about the dangers of not looking up from one's phone, including the fact that 37 people died from being hit by cars last year.
article_snippet.sent: While other safety programs are directed at keeping motorists from hitting and killing pedestrians, the City of Brotherly Love's is focused on those walking around the City of Brotherly Love's.
article_snippet.sent: It is aimed at 18 to 25-year-olds who the campaign says are most likely to be hit by cars while on their phones.
article_snippet.sent: More than 40 per cent of drivers who hit pedestrians and 30 per cent of the 1,800 pedestrians that are hit are 18 to 34, Mayor's office planner Ema Yamamoto said, according to Plan Philly.
article_snippet.sent: A 'Tech guy' in a helmet with flashing lights on his body also gave information to residents, including that 37 pedestrians died last year .
article_snippet.sent: It's road safety, not rocket science' and 'jaywalking can lead to not walking', also includes signs meant for drivers on its website.
article_snippet.sent: One says 'Cars have bumpers, people don't'.
article_snippet.sent: Some have criticized the Philadelphia campaign for focuses too much on pedestrians and blaming Some for getting hit by cars.
article_snippet.sent: Certainly everybody is responsible for paying attention to their surroundings.
article_snippet.sent: But a car can kill people.
article_snippet.sent: Drivers should be a million times more the focus of the Philadelphia campaign because a driver bears the responsibility for not killing people,' local planner Victoria Harris said.
article_snippet.sent: Some have found Philadelphia's safety slogans such as 'jaywalking can lead to notwalking' to be 'tone deaf' Some pedestrian advocates and urban planners have criticized certain safety education efforts for placing blame on those who are hit by cars.
article_snippet.sent: The pedestrian safety coordinator for Montgomery County said that the Philadelphia campaign was to help humanize pedestrian victims of accidents .
article_snippet.sent: Yamamoto said that the Philadelphia campaign was simply explaining good behavior for smartphone users, who 'need to be aware of the Philadelphia campaign surroundings'.
article_snippet.sent: Posters with tire marks over young people's faces were seen as blaming young people for young people own deaths, though the pedestrian safety coordinator told WTOP that the Street Smart campaign was an attempt to humanize victims.
article_snippet.sent: New York City's Vision Zero campaign against accidents, which has included speed limit reductions, focuses on drivers.
article_snippet.sent: The metropolis saw 132 pedestrians die last year, the lowest number on record, according to the New York Times.
highlights_snippet.sent: Campaign says that 37 people pedestrians killed each year in Philadelphia .
  
highlights_snippet.sent: Some have criticized program for blaming those hit rather than motorists .