article_snippet.sent: Big Sam feels there are so few talented youngsters emerging that clubs are willing to pay extraordinary wages to sign any available.
article_snippet.sent: Liverpool boss Brendan Rodgers (right) is extremely keen to keep hold of one of the club's best players . '
article_snippet.sent: When the supply is far less than the demand, then you've got very big demands from the youngster, who is a very talented youngster because there are not enough about,' West Ham manager Sam Allardyce said. '
article_snippet.sent: the demand is out there.
article_snippet.sent: When that comes around it's very difficult for a football club not to pay that level of finance that a football club then demand. '
article_snippet.sent: West Ham manager Sam Allardyce feels if a club were to buy the England international, who currently has two years left on West Ham manager Sam Allardyce contract at Liverpool, then a club were to buy the England international, who currently has two years left on his contract at Liverpool would not only be getting a player, but a brand. '
article_snippet.sent: If a player is in a player position like Raheem Sterling, then you're going to look at a player value,' West Ham manager Sam Allardyce added. '
article_snippet.sent: Not just a player value on the pitch but a player value in branding. '
article_snippet.sent: The agents and a player advisers look at the value of Allardyce to the football club, and the value of that to a player and The agents and his advisers brand, and The agents and his advisers ask for that sort of money.'
article_snippet.sent: Big Sam was speaking ahead of West Ham's match with the Barclays Premier League's bottom-club Leicester City on Saturday.
highlights_snippet.sent: The England international is widely regarded as one of the best young talents this country has to offer .
  