article_snippet.sent: Their book, "The Eureka Factor", explores the influences at work behind that much sought-after "Aha!
article_snippet.sent: "We wrote "The Eureka Factor" to help people understand how creative insight works in the brain so people can use various strategies harmoniously without having people cross-circuit each other, " said John Kounios.
article_snippet.sent: Tips have been extracted from the book "The Eureka Factor", which has been written by Dr. John Kounios and Dr. Mark Beeman.