article_snippet.sent: The pre-season friendly tournament began in 2007 and is hosted at Arsenal's Emirates Stadium.
article_snippet.sent: During that time, teams such as Real Madrid, Inter Milan and Juventus graced the turf to take part in two friendly matches each in a bid to win The pre-season friendly tournament.
article_snippet.sent: Emirates stretched their influence to Italian football in 2010 after sealing a £52m four-year deal with giants Inter Milan.
article_snippet.sent: In 2014, the Serie A side renewed a £52m four-year deal with giants AC Milan, stretching the Serie A side sponsorship until the 2019-20 season.
article_snippet.sent: Th new five-year deal was reportedly worth around £80m, while the new agreement also includes branding around Inter Milan’s San Siro Stadium, sponsorship of the club
article_snippet.sent: Emirates stretched ’s youth team and additional marketing rights influence to Italian football in 2010 after sealing a £52m four-year deal with Inter Milan .
article_snippet.sent: New York Cosmos joined the likes of Arsenal and Real Madrid by signing a deal with the fast-growing airline in 2013.
article_snippet.sent: New York Cosmos have reportedly been earning around £1million-a-year from Deal worth:
article_snippet.sent: PSG players have worn the Emirates brand since 2006 when the shirt sponsorship officially began for a relatively small fee of £3.5m-per-year.
article_snippet.sent: According to media reports, the £90m agreement means PSG's deal is significantly below the more lucrative shirt sponsorship deals in the Premier League.
article_snippet.sent: In 2013, Emirates secured the signatures of one of the world's biggest football clubs by agreeing a five-year shirt sponsorship deal with Real Madrid.
article_snippet.sent: a five-year shirt sponsorship deal with Real Madrid brought Madrid closer to arch-rivals Barcelona who have a shirt sponsorship agreement with the Qatar Foundation worth around £20m-a-season until 2016.
article_snippet.sent: Cristiano Ronaldo's Real Madrid signed sealed a lucrative deal with Emirates in 2013 .
highlights_snippet.sent: La Liga giants Madrid sealed lucrative deal with Emirates in 2013 .