article_snippet.sent: And Apple boss Tim Cook Tim Cook is rewarding Apple boss Tim Cook staff by offering his staff a 50 per cent discount on the device.
article_snippet.sent: Mr Cook added: 'Congratulations to everyone who has worked to help this product reach our customers. '
article_snippet.sent: And thanks in advance to the thousands of retail employees around the world who will start placing it on people's wrists starting Friday.'
article_snippet.sent: Although it could be seen as a way to boost sales, Ernest Doku telecoms expert at uSwitch.com, told MailOnline the plans will benefit customers: 'Apple knows Apple's wading into unchartered territory with a costly, and as yet unproven, device. '
highlights_snippet.sent: The plans were revealed in a leaked memo from Apple boss Tim Cook .
  
highlights_snippet.sent: He thanked staff for their help and offered employees a 50% discount .
  
highlights_snippet.sent: Apple staff already receive discounts on all products at around 30% .