article_snippet.sent: The latest Internet Advertising Bureau (IAB) UK Digital Adspend report, conducted by PwC, found digital advertising hit a record £7.2billion.
article_snippet.sent: IAB chief strategy officer Tim Elkington said: 'Advertisers are increasing Advertisers digital budgets to reach people as Advertisers go online through an increasing array of devices. '
article_snippet.sent: It's a win-win for consumers, because digital advertising pays for the wide range of free online services they increasingly rely on in they daily lives, but don't necessarily want to pay much for.'
article_snippet.sent: The survey found the average Briton who is online is willing to pay a maximum of £1.53 a month for the average Briton who is online email service, £1.33 to use search engines, £1.10 for video content, 92p for news websites, 88p for social media, 55p for online games and 52p for price comparison sites.
article_snippet.sent: Just over half of people said banking and finance was the area of banking and finance lives that would be most affected without the internet or mobile phone, followed by keeping up with current events (42 per cent), shopping (38 per cent) and banking and finance relationships with friends and family (37 per cent).
highlights_snippet.sent: Meanwhile, digital advertising has hit a record high of £7.2billion .