article_snippet.sent: With a growing focus on the fashion industry to be more widely representative of all body shapes and sizes, one woman has just become a poster girl for this cause - literally.
article_snippet.sent: The curvy Londoner mainly wants to encourage other plus-size women to appreciate other plus-size women bodies.
article_snippet.sent: The curvy Londoner added: 'The main thing I want to do is send out a positive message to all women that every shape and size is beautiful, we all have bits we all like and bits we all do
article_snippet.sent: like about we all bodies but embrace every inch of it!'
article_snippet.sent: The brand are known for The brand use of non-professional models, using 'real' women to show The brand consumers how The brand lingerie will fit on a variety of body shapes.
article_snippet.sent: Curvy Kate recently used their top ten finalists to spoof Victoria's Secret campaign of 'The Perfect Body', instead contesting the idea that there is a 'perfect body'.
article_snippet.sent: Victoria's Secret's tagline purported: 'Perfect fit.
article_snippet.sent: Whereas Curvy Kate's tagline argued: 'Every body is beautiful.' '
article_snippet.sent: Every body is beautiful': The ten finalists recently took part in a spoof of Victoria's Secret exclusive 'Perfect Body' campaign .