article_snippet.sent: Microsoft hopes to lure more people to use Microsoft new Windows 10 software by making Microsoft easy to use many of the same apps more people're already using on Apple or Android phones.
article_snippet.sent: Microsoft hopes to lure more people to use Microsoft new Windows 10 software by making Microsoft easy to use many of the same apps more people're already using on Apple or Android phones.
article_snippet.sent: Microsoft is making Microsoft case for Windows 10 before an army of software developers who may be crucial allies in Microsoft campaign to build enthusiasm among consumers for the next version of Microsoft's flagship operating system, coming later this year. '
article_snippet.sent: Microsoft goal is to make Windows 10 the most attractive development platform ever,' Microsoft executive Terry Myerson told an audience of several thousand programmers and app developers.
article_snippet.sent: While Microsoft has already previewed some aspects of the new Windows, a parade of top executives is using the Build conference to demonstrate more software features and app-building tools, with an emphasis on mobile devices as well as PCs.
article_snippet.sent: Ultimately, Microsoft're hoping to win over people who have turned to smartphones and tablets that run on rival operating systems from Google and Apple.
article_snippet.sent: During the three-day conference, Microsoft is also expected to show off new Windows smartphones or other devices and reveal more details about such tech initiatives as Microsoft's new Spartan web browser; Microsoft Siri-like digital assistant known as Cortana; and the HoloLens, a futuristic 'augmented reality' headset that projects three-dimensional images in a wearer's field of vision.
article_snippet.sent: But perhaps most importantly, the three-day conference is an opportunity for Microsoft to persuade an audience of more than 5,000 techies and independent programmers that Microsoft's worth their time to create new apps and programs for Windows 10.
article_snippet.sent: Experts say Microsoft needs a rich variety of apps if Microsoft wants to appeal to people who are increasingly using mobile gadgets instead of personal computers.
article_snippet.sent: J.P. Gownder, a tech industry analyst at Forrester Research said Microsoft has struggled with a 'chicken-and-egg' problem, in which developers have been reluctant to build mobile apps for Windows because relatively few people use Windows phones and tablets.
article_snippet.sent: Microsoft hopes Microsoft has solved that problem by designing Windows 10
article_snippet.sent: so Microsoft's easier for developers to build 'universal' apps that work on a variety of Windows devices, from phones to PCs and other gadgets, Gownder said.
article_snippet.sent: Microsoft also has a big carrot to wave in front of those developers: Microsoft has already said Microsoft will release Windows 10 as a free upgrade to people who now have PCs or other gadgets running the previous two versions of Windows, provided Microsoft upgrade in the coming year.
article_snippet.sent: The offer could create a huge new audience of Windows 10 users in a relatively short time, Gownder said.
article_snippet.sent: Myerson predicted there will be a billion devices using Windows 10 - from PCs to phones, tablets, gaming consoles and even holographic computers - within the next two to three years.
article_snippet.sent: Microsoft has not said exactly when Windows 10 is coming, and some analysts are hoping Microsoft will announce a release date at the conference, along with details about how Microsoft will distribute future upgrades.