article_snippet.sent: Always understated, Benaud knew when to let the pictures do the talking before entering our living rooms with just the right words.
article_snippet.sent: They included these: never ask a statement; there are no teams in the world called we or They; avoid cliches and banalities; remember that the Titanic was a tragedy and the Ethiopian drought
article_snippet.sent: A master with the microphone to Benaud lips, Benaud also was well aware of the power of silence .
article_snippet.sent: What I want most from being a television commentator is to be able to feel that, when I say something, I am talking to friends.'
article_snippet.sent: My mantra is: put your brain into gear and if you can add to what's on the screen then do your brain, otherwise shut up.'
article_snippet.sent: The key thing was to learn the value of economy with words and to never insult the viewer by telling them what them can already see.'
article_snippet.sent: Out in the field, you haven't got anyone whispering into your ear saying all sorts of things, you've got to do your ear yourself.'