article_snippet.sent: the couple are one of the world's most famous couples - and have quickly gained respect among the fashion elite.
article_snippet.sent: And now, one esteemed designer has revealed why Kim Kardashian and Kanye West have the midas touch.
article_snippet.sent: Olivier Rousteing has revealed that Olivier Rousteing chose Kim and Kanye for Balmain to star in Balmain's latest campaign because Kim and Kanye for Balmain 'represent a family for the new world'.
article_snippet.sent: Fashion's most well-connected designer, Olivier Rousteing, has revealed why Olivier Rousteing snapped Kim Kardashian and Kanye West Kanye West up to front Balmain's latest campaign .
article_snippet.sent: Olivier - who regularly dresses Kim, 34, and Kim Kardashian siblings for the red carpet - explained that when Kendall Jenner and Kim wear Kim clothes, Kendall Jenner and Kim look like a 'fashion army'.
article_snippet.sent: The whole family seem enamoured with Rousteing's designs and Kim and Kanye often sport matching outfits by the French fashion house.
article_snippet.sent: Kim, Kanye and North have become a fashionable family.
highlights_snippet.sent: Olivier Rousteing has revealed why Olivier Rousteing chose Kim and Kanye for Balmain .
  
highlights_snippet.sent: Designer says the couple are 'among the most talked-about people'
  Fashionable couple love wearing matching designs by Balmain designer .