article_snippet.sent: Designer Lilly Pulitzer's family learned that it's not always about who you know - or who you are are related to - after Designer Lilly Pulitzer's family joined the thousands of people who were unable to beat the 'Pink Sunday' rush for the late Ms Pulitzer’s eponymous brand’s brightly-colored, limited edition collaboration at Target.
article_snippet.sent: Family style: The late Lilly Pulitzer (center) and Liza wore the designer's patterns in 2005.
article_snippet.sent: The Lilly' Pulitzer merchandise - which included clothing, accessories, and homeware from the designer at Target's lower price point - attracted thousands of enthusiastic shoppers who logged online early and waited in long lines outside Target stores before they opened.
article_snippet.sent: Colorful addiction: This woman was photographed with a cart full of patterned home décor from the Lilly Pulitzer for Target collection .
article_snippet.sent: : Mary Hall encouraged people to buy 'real' Lilly Pulitzer instead of spending hundreds on the Target collaboration being sold on eBay .
article_snippet.sent: Pricey prints: Pieces like this Lilly Pulitzer bag, left, and hammock, right were quickly available at major mark-ups online, though more affordable resell prices have popped up since the initial rush . '
article_snippet.sent: she continued: 'When we look at the amount of Lilly Pulitzer for Target product being resold, Target product translates to roughly 1.5per cent of the collection.
article_snippet.sent: Celebrities including (L to R) Camila Alves, Kate Bosworth, Bella Thorne, and Ellie Kemper all wore Lilly Pulitzer for Target dresses to the line's launch party .