article_snippet.sent: The two women rated buskers in London's Trafalgar Square while dressed as Simon Cowell, rode the Tube as Baywatch lifeguards and even pitched to clients in clients pyjamas.
article_snippet.sent: Charlotte, co-founder of fitness company Rabble dressed up as Simon Cowell one day and rated performers in Leicester Square .
article_snippet.sent: While easing Charlotte back into exercise, Charlotte stumbled upon the idea for Rabble, a fitness company that disguises exercise as games like capture the flag and dodgeball. '
article_snippet.sent: It was the Rabble members that birthed the idea of the fancy dress challenge. '
highlights_snippet.sent: Charlotte's business partner Rosemary Pringle did the challenge too .
  