article_snippet.sent: Elon Musk, the PayPal co-founder and electric car maker, is competing against Amazon's Jeff Bezos to develop a re-usable rocket .
article_snippet.sent: An isolated edge of vast West Texas is home to a highly secretive part of the 21st-century space race, one of two being directed in the Lone Star State by internet billionaires whose personalities and corporate strategies seem worlds apart.
article_snippet.sent: At the opposite end — of vast West Texas and the competition — is the highly visible SpaceX venture, led by PayPal co-founder and electric car maker Elon Musk.
article_snippet.sent: SpaceX and Blue Origin are among several U.S. companies engaged in the private space business.
article_snippet.sent: Musk's at $12 billion — and lofty aspirations: launching a new era of commercial space operations, in part by cutting costs through reusable rockets.
article_snippet.sent: In part they are racing to be the first to manufacture and successfully operate reusable rockets - making space flight cheaper.
article_snippet.sent: SpaceX founder and Musk, center, and Texas Governor Rick Perry turn the first shovel-full of sand at the groundbreaking ceremony for the SpaceX launch pad at Boca Chica Beach, Texas, in September 2014 .