article_snippet.sent: The radical move could have a significant impact on the election with the advert set to be seen by millions of potential voters.
article_snippet.sent: Dan Brooke, Channel 4's chief marketing officer said: 'Less than half of under-25s voted at the last election so we've engaged the most powerful weapon that we have at we disposal to try and boost that number - switching off their favourite TV channel for the day.'
article_snippet.sent: E4's sister station Channel 4 will also run a special advertising campaign encouraging youngsters to vote.
article_snippet.sent: Voters aged between 18-24 and 25-34 are by far the least likely to take part in elections, prompting fears that politicians have given up trying to appeal to politicians concerns .
article_snippet.sent: May 7 is election day and Darren is going to turn E4 off so you might as well go and vote.
article_snippet.sent: But viewers will only be able to take advantage of the TV switch-off if viewers have already registered to vote – with the deadline having already passed.
article_snippet.sent: Meanwhile, Channel 4 will present an 'alternative' to the election night coverage on the BBC and ITV, with a programme co-anchored by Jeremy Paxman and comedian David Mitchell.
article_snippet.sent: Paxman, who left BBC Two's Newsnight last June, said: 'Elections matter.
article_snippet.sent: But that doesn't mean the coverage has to be dull.
article_snippet.sent: The BBC's coverage of the election will be anchored by David Dimbleby, while Tom Bradby presides over ITV's election show and Adam Boulton anchors Sky's coverage.
highlights_snippet.sent: Instead, E4 will show a special advert encouraging people to vote .
  
highlights_snippet.sent: The radical move could have a significant impact on the election .
  