article_snippet.sent: (Except Guy Fieri would probably have been recognized by the crowd at Chipotle.
article_snippet.sent: it seems less effective and more oddly incongruent.
article_snippet.sent: Maybe it's that the old lessons of message discipline don't work in the informal environment
article_snippet.sent: We like to call it authenticity, but it's probably not.
article_snippet.sent: But if you're too different, you're not relatable.