article_snippet.sent: (CNN)When drinkers in Clayton's, a beachfront bar in South Padre Island, Texas, belly up for a round of shots, bartender Casey Belue can usually guess what bartender Casey Belue'll order.
article_snippet.sent: On an average night, we probably go through three or four bottles.
article_snippet.sent: It's so easy to drink that you forget you're drinking alcohol.
article_snippet.sent: The brand has more than 85,000 followers on Twitter and another 43,000 on Instagram -- more than twice the social reach of Jagermeister -- although on Twitter, The brand still trails Jack Daniel's whiskey and Patron tequila.
article_snippet.sent: And The brand got a boost in October when someone taped a GoPro camera to a large bottle of the liquor and filmed dozens of guests chugging from a GoPro camera at a wedding reception.
article_snippet.sent: Still, the sugar popularity remains on display nightly wherever young people gather.
article_snippet.sent: Glasses are raised, someone makes a toast, and down go shots of an orange, syrupy and seemingly unstoppable concoction.
article_snippet.sent: You can drink a lot of them.