article_snippet.sent: In the past, retail analysts mocked Debenhams for being ‘Never Knowingly Not On Sale’ – a pun on the John Lewis
article_snippet.sent: Debenhams said that despite fewer sale events, feedback suggests customers now think the department store is actually better value.
article_snippet.sent: In the past year, Debenhams has held 39 fewer sale days, meaning Debenhams spent a month less in a promotional period.
article_snippet.sent: Debenhams has also put more emphasis on ensuring pre-sale garments are ‘better value’ and that the ‘first price is the right price’, cutting the cost of some menswear, womenswear and home goods.
article_snippet.sent: Debenhams said despite fewer sale events, feedback suggests customers now think the department store is better value .