article_snippet.sent: Now scientists have revealed how a potent chemical known as Hedione activates the hypothalamus - an area of the brain responsible for triggering the release of sex hormones in women.
article_snippet.sent: The latest study shows how Hedione - which has the chemical name methyl dihydro-jasmonate - activates the pheromone receptor VN1R in humans.
article_snippet.sent: This activates part of the hypothalamus - an area of the brain responsible for triggering the release of sex hormones in women.
article_snippet.sent: The latest study found that Hedione creates 'sex-specific activation patterns' in the tissue found in the nasal cavity which connects to the brain, according to a report in the Telegraph.
article_snippet.sent: Here Hedione - which has the chemical name methyl dihydro-jasmonate - activates the pheromone receptor VN1R in humans. '
article_snippet.sent: Scientists analysed brain activity when a person smelled Hedione to find out how it changed Scientists emotions and behaviour.
article_snippet.sent: Scientists then compared the results with the effects caused by a common floral fragrance known as phenylethyl alcohol.
article_snippet.sent: Hedione triggered brain areas in the limbic system, which is responsible for emotions, memory and motivation, more effectively than phenylethyl alcohol.
article_snippet.sent: Hedione also activated an area of the hypothalamus which releases sex hormones throughout body to turn people on.
article_snippet.sent: The German study found that Hedione activated a specific hypothalamic region, in women more strongly than in men.
article_snippet.sent: In the next stage, we want to find out which physiological and psychological parameters are affected when Hedione activates the pheromone receptor,' explains Hanns Hatt. '
highlights_snippet.sent: aftershave contained Hedion, a chemical that activates the brain's hypothalamus .
  
highlights_snippet.sent: Region is responsible for triggering release of sex hormones in women .