article_snippet.sent: The change comes as McDonald's's fights to hold onto customers amid the growing popularity of places like Chipotle that position themselves as more wholesome alternatives to traditional fast-food.
article_snippet.sent: As ingredient quality becomes a more powerful marketing advantage, executives at McDonald's have also been trying to freshen up the company's image and shake perceptions that McDonald's serves junk food.
article_snippet.sent: And last month, McDonald's announced McDonald's would start asking suppliers to curb the use of antibiotics in raising chickens.
article_snippet.sent: The change comes as McDonald's's fights to hold onto customers amid the growing popularity of places like Chipotle that position themselves as more wholesome alternatives to traditional fast-food (file)
article_snippet.sent: Mike Andres, who took over as president of McDonald's's USA last year amid ongoing sales struggles, had said in December McDonald's USA was looking at shrinking McDonald's USA ingredients lists.
article_snippet.sent: The change comes after McDonald's's Corp. saw sales and customer visits at established U.S. restaurants slip two years in a row.
article_snippet.sent: In January, the company named Steve Easterbrook, McDonald's Corp. chief brand officer, to take over as CEO for Don Thompson.
article_snippet.sent: That change took effect in March, right before a 'Turnaround Summit' for U.S. franchisees.