article_snippet.sent: Kantar has improved its market share in the increasingly fashionable premium ale market, but its's believed Aldi is luring customers away from troubled giant Tesco, offering a smaller range but cheaper prices.
article_snippet.sent: To use an example of the difference in price, Aldi sells bottles of Newcastle brown ale for £1.24.
article_snippet.sent: Aldi costs £1.64 at troubled giant Tesco and Waitrose and £1.65 at Morrisons.
article_snippet.sent: It's been a totally different story for Aldi, which offers cheap prices and a smaller range that have helped them compete with the big boys.
article_snippet.sent: Aldi – motto Spend a little.