article_snippet.sent: When you're a Barbie girl in an Instagram world, life in plastic isn't just fantastic - life in plastic also gets you more than 730,000 followers.
article_snippet.sent: Since Barbie's style Instagram account launched last August, swarms of fashion lovers have become fans of She 'official style feed', watching as the Mattel icon models an impressive collection of Barbie clothes that even includes pieces by top designers.
article_snippet.sent: Pretty popular: Barbie's style-centric Instagram account, @BarbieStyle, is painstakingly planned - and now has three quarters of a million followers .
article_snippet.sent: Barbie's fashion-focused Instagram page came to be when Barbie's vice president of design, Kim Culmone, realized that in addition to the official @Barbie account - which promotes the brand's products - the doll could also be presented in a more editorial way, taking inspiration from fashion magazines.
article_snippet.sent: Barbie's fashion-focused Instagram page, @BarbieStyle told Racked, tells the story of Barbie's role in pop culture today as a 'contemporary girl with an aspirational lifestyle'.
article_snippet.sent: Unlike the main Barbie account that targets children and parents, @BarbieStyle aims to attract trendy twentysomethings - so instead of mermaid and princess costumes, followers get fashion-forward outfits 'firmly rooted in reality'.
article_snippet.sent: Along with Barbie director of design Robert Best and Zlatan Zukanovic, the account's creative and photography lead, Ms. Culmone soon grew @BarbieStyle to have even more fans than the original @Barbie page, which has 434,000 followers.
article_snippet.sent: But @BarbieStyle doesn't just have more followers than @Barbie - this doll also has a much more glamorous life, juggling trips to Paris with shopping sprees rather than multiple careers as an astronaut, pastry chef, and lifeguard.
article_snippet.sent: If Barbie’s like our celebrity and our’re Barbie team, you don’t want Barbie to falter!'
article_snippet.sent: [sic].' Trendy toy: @BarbieStyle 'called in a professional' when Rachel Zoe appeared on the doll's account, left; @BarbieStyle also posts photos of only clothing an accessories, like this lookalike Dior bag, right .