article_snippet.sent: But five years later, local officials say Juarez is much safer, and plans are underway to lure foreign tourists and investors back to Juarez.
article_snippet.sent: This month Juarez launched the tourism campaign "Juarez is Waiting for You.
article_snippet.sent: Mayor Enrique Serrano officially kicked off the tourism campaign, giving what Mayor Enrique Serrano called an "unprecedented" high-profile tour to regional leaders from the United States and Mexico.
article_snippet.sent: (Now) I travel to Juarez regularly to have lunch or meet people or just to go.
article_snippet.sent: In the last year, however, Longtime residents of Juarez and neighboring El Paso have definitely noticed that "life is back."
article_snippet.sent: For someone who grew up on the U.S.-Mexico border in Juarez and for someone who spent half of someone who grew up on the border life crossing the U.S.-Mexico border in Juarez on a weekly basis, it's encouraging to be crossing back to Juarez without that sort of hesitation or worry that something might happen.
article_snippet.sent: To go through what Juarez went through, you see life there again.
highlights_snippet.sent: Now city leaders are working to bring visitors and foreign investment back to Juarez .