article_snippet.sent: Late-sleeping Lilly Pulitzer fans found out the hard way that if you snooze, you lose - literally - when Target's complete stock of Lilly Pulitzer merchandise sold out almost immediately early Sunday morning.
article_snippet.sent: Now officially sold out by the retailer, pieces from The designer diffusion line have popped up on eBay - but those cruising the bidding site shouldn't expect to see the same original low prices paid by Target customers.
article_snippet.sent: Fast fashion gets faster: Lilly Pulitzer lower-priced collection for Target sold out almost immediately online and in stores; customers re-selling this $34 maxi dress were netting bids over $200 .
article_snippet.sent: The highly-anticipated diffusion lines are promoted for months in advance with ads, lookbooks and celebrity-packed parties, resulting in hordes of fashionistas adding the on-sale dates to fashionistas calendars.
article_snippet.sent: While Target won't be restocking the limited-edition collection, customers who refuse to shell out more than the retail value still have a shot at scoring Lilly Pulitzer pieces at low prices: Target has instated a 14-day return policy for the line, meaning rejected items will start popping back up in stores within the next two weeks.
highlights_snippet.sent: The designer diffusion line went on sale Sunday morning but was nearly sold out online before noon, with stores selling out minutes after opening .
  