article_snippet.sent: 80s heartthrob Rob Lowe after complaints by rival Comcast.
article_snippet.sent: 80s heartthrob Rob Lowe after complaints by rival Comcast complained to the Better Business Bureau's National Advertising Division (NAD) that the ads featured a number of false claims and the watchdog has ruled that several of the campaign's claims couldn't be substantiated.
article_snippet.sent: The series of ads, which launched last October, featured the 50-year-old actor playing two characters: a handsome Lowe in a slick suit who is always the DirecTV customer and then an 'odd or awkward alter-ego' who was a cable user.
article_snippet.sent: rival Comcast 80s heartthrob Rob Lowe after complaints by rival Comcast after complaints by rival Comcast that rival Comcast claims couldn't be substantiated .
article_snippet.sent: The ads all ended with 80s heartthrob Rob Lowe after complaints by rival Comcast saying: 'Don't be like this me
article_snippet.sent: Other issues included the 'superiority message' of 80s heartthrob Rob Lowe after complaints by rival Comcast's closing phrase, as well as DirecTV's 'rated No. 1 claim' and another that stated that it has been 'ranked higher than cable for over 10 years.'
article_snippet.sent: We always reserve the right to bring back the Rob Lowe campaign, either in the Rob Lowe campaign current form or with new spots, the Rob Lowe campaign has been extremely successful for the brand.'
highlights_snippet.sent: Launched last October, the ads had featured Rob Lowe playing a slick DirecTV customer and an 'odd or awkward alter-ego' who had cable .
  