article_snippet.sent: Bernie snaps up PR veteran .
article_snippet.sent: Bernie is hiring a public relations veteran to help promote Formula One, I can reveal.
article_snippet.sent: Norman Howell, a former journalist with the Sunday Times, is expected to return to the job Lewis Hamilton held a decade ago.
article_snippet.sent: Since then Howell’s groaning CV includes spells as publisher of the satirical paddock newspaper Red Bulletin, director of communications at the FIA and, briefly, spokesman for the European division of the Ultimate Fighting Championship.
article_snippet.sent: the FIA gave the cultured Howell little freedom to work.
article_snippet.sent: It remains to be seen how Bernie, a one-man quotes machine, will deploy Howell.
article_snippet.sent: The usual, tedious political narrative accompanied Sunday's Bahrain Grand Prix.