article_snippet.sent: To make matters worse, when we like someone, we are likely to believe they are truthful, even when they are lying.
article_snippet.sent: Once we form a positive impression of another person, good luck trying to change
article_snippet.sent: Once we form a positive impression of another person, good luck trying to change we mind.
article_snippet.sent: we are incredibly resistant to negative information that threatens an emotionally pleasing positive impression we have of someone we have grown to like, respect, or admire.