article_snippet.sent: But attempts to cash in on this elite status by launching a brand of fashion and polo-related goods have been scuppered by the European Court after objections fromthe Beverly Hills Polo Club.
article_snippet.sent: The ruling will be all the more frustrating for bosses at objections fromthe Beverly Hills Polo Club, given that The ruling rival isn't even a real polo club and openly admits to using the sport to create the perception of eliteness.
article_snippet.sent: objections fromthe Beverly Hills Polo Club had applied to register objections fromthe Beverly Hills Polo Club polo player logo on four classes of item including glasses, watches, jewellery and leather goods including travel bags, whips, harnesses and saddlery.
article_snippet.sent: But it was opposed by the Beverly Hills brand on the grounds that people could confuse the logo with people own and the case was eventually taken to the European Court of Justice in Luxembourg.
article_snippet.sent: While it allowed the logo on whips, harnesses and saddlery, which discerning customers were unlikely to get confused, it ruled against objections fromthe Beverly Hills Polo Club on applications for the other items.
article_snippet.sent: In 2006, objections fromthe Beverly Hills Polo Club was also blocked from using objections fromthe Beverly Hills Polo Club logo on perfume and soap after a challenge from Ralph Lauren, famous for objections fromthe Beverly Hills Polo Club Polo brand, also featuring a polo player, swinging a mallet.
highlights_snippet.sent: European Court of Justice ruled European Court of Justice can't launch fashion label with European Court of Justice own logo because fashion label's too similar to existing Berkshire Polo Club .
  