article_snippet.sent: One of the biggest catalysts has been "The Meatrix," a 2003 animation parody based on "The Matrix" and produced by the GRACE Communications Foundation, which crystallized the public health risks and environmental harms of factory farming.
article_snippet.sent: Recently, "The Meatrix: Relaunched" came out.
article_snippet.sent: The standard gut-wrenching images of animal cruelty and sickly calves were ineffectual and mostly turned people off instead of urging The standard gut-wrenching images of animal cruelty and sickly calves to make better food choices.
article_snippet.sent: The original "Meatrix" cartoon used pop culture references and family-friendly cartoons to educate consumers about the dangers of factory farming, compel consumers to make better food choices and spark a wave of online advocacy for better government oversight of big agriculture and meat companies.
article_snippet.sent: As a result, it became one of the first viral videos ever to effectively expose consumers to the realities happening behind the doors of industrial farms and the damage these facilities were doing to the environment, our public health and surrounding communities.
highlights_snippet.sent: Tom Colicchio: "The Meatrix: