article_snippet.sent: At this time I can confirm that Ben & Jerry's Ben & Jerry'sand New Belgium are collaborating to raise awareness around issues we are passionate about, and that the results will be delicious," New Belgium's Director of Sustainability, Jenn Vervier, said in a statement.
article_snippet.sent: Ben & Jerry's and New Belgium have a history of social activism, and the new project will be no different, Ben & Jerry's and New Belgium say.
article_snippet.sent: Ben & Jerry's and New Belgium release doesn't say what the campaign will be all about, but Ben & Jerry's Ben & Jerry'sSenior Global Marketing Manager Jay Curley promises it will be "impactful."
article_snippet.sent: New Belgium and Ben & Jerry's are New Belgium and Ben & Jerry what are called "B Corporations," a certification issued by the private non-profit B Labs to companies that meet New Belgium social, environmental, accountability and transparency standards.
article_snippet.sent: New Belgium supports sustainable agriculture, climate change and other initiatives, while Ben & Jerry's -- now a subsidiary of global conglomerate Unilever -- stays true to New Belgium hippie roots with support for environmental initiatives, fair trade efforts, marriage equality and more.