article_snippet.sent: The 34-year-old star of The Only Way Is Essex - who has gone from selling cards in Romford to being the face and force behind Gemma Collins successful clothing brand - feels much of Gemma Collins triumph comes from inspiring voluptuous women to feel more confident.
article_snippet.sent: Speaking about Gemma ever-evolving line last month, the bubbly blonde said: 'I love feedback from my customers and my collection is definitely based on that.
article_snippet.sent: The 34-year-old star of The Only Way Is Essex is proud to have gone from selling cards in Romford to being the face and force behind a successful clothing brand.
article_snippet.sent: Gemma tells FEMAIL. '
article_snippet.sent: Gemma explains that Gemma started my collection because Gemma wanted to show curvy women out there how to embrace curvy women curves.
article_snippet.sent: Gemma said: 'You know big IS beautiful.'
article_snippet.sent: Everyone needs a bit of "Gemma Collins confidence," baby!'
article_snippet.sent: Sharing Gemma top tips for how women can flatter women come spring, Gemma, who cites Beth Ditto, Oprah Winfrey and Dawn French as Gemma muses, said: 'Not all girls are brave enough to try something new and be a bit bold so this range is amazing for flattering girls so that girls can be brave and experiment a bit more. '
article_snippet.sent: It is surreal,' said Gemma of Gemma latest gig. '
highlights_snippet.sent: Gemma, 34, gives FEMAIL a peek at FEMAIL extended clothing collection .
  
highlights_snippet.sent: The blonde star of The Only Way Is Essex says 'confidence' is key .