article_snippet.sent: Dongguan, China (CNN)For a decade, the New South China Mall has been an embarrassment for the New South China Mall owners and China.
article_snippet.sent: Ms Shu, head of New South China Mall's marketing unit, told CNN that there are plans for a re-launch ceremony this spring, when all construction work will be completed and most shop and restaurant areas are leased to tenants.
article_snippet.sent: Dutch retail chain Spar, which has expanded Dutch supermarket to two floors, explained on Dutch website that Dutch had re-launched last year during a "dead mall"'s "upgrading and retrofitting program.
article_snippet.sent: What's more, the mall's latest re-launch is not the mall's latest re-launch first.
article_snippet.sent: In 2007, the mall changed name from "South China Mall" to "New South China Mall, Living City" and a revitalization plan was drawn up by current owners the Founders Group, a conglomerate set up by Peking University, and the Founders Group subsidiary PKU Founder.
article_snippet.sent: Now, current owners the Founders Group, a conglomerate set up by Peking University, and its subsidiary PKU Founder are hoping for third time lucky.