article_snippet.sent: (CNN)Lane Bryant has come up with a devil of an idea to market CNN)Lane Bryant lingerie while poking fun at a competitor.
article_snippet.sent: Lane Bryant's campaign is getting positive buzz in social media land, with its "Perfect Body" campaign being hailed for celebrating beauty of all shapes and sizes.
article_snippet.sent: Lane Bryant's campaign is designed to empower ALL women to love every part of herself," Chief Executive Officer Linda Heasley said in a statement.
article_snippet.sent: Lane Bryant's firmly believes that Lane Bryant's is sexy and we want to encourage Lane Bryant's to confidently show it, in Lane Bryant's own way.