article_snippet.sent: With Hillary Clinton video, new logo and road trip, Hillary Clinton opened a long communications campaign not only to "rebrand" Hillary Clinton but to completely reframe who Hillary Clinton is, what Hillary Clinton stands for and how Hillary Clinton intends to run.
article_snippet.sent: Ruth Marcus --  a  columnist for the Washington Post -- dismissed Hillary Clinton launch video as a "relentlessly, insultingly vapid" effort of "demographic box-checking.
article_snippet.sent: But from a marketing perspective, Hillary launch may have been much more successful than critics think.
article_snippet.sent: her launch video took on the central strategic challenge for the campaign and candidate: To flip Clinton's message from self-absorbed "I" to empathetic "we."
article_snippet.sent: While critics may sneer, it is hard to deny that the image it projects of Hillary is more confident, fresher, simpler and forward-looking, with even a bit of the upstart feel of two of the most successful product launch companies, Nike and Apple.
article_snippet.sent: Also introduced last week was what will come to be the single most-ubiquitous element of Hillary campaign: Clinton's new and controversial  campaign logo.
article_snippet.sent: It is a brilliant, iconic expression of the emotional connection Hillary wants people to have with Hillary, Hillary message and Hillary movement.  
article_snippet.sent: In fact, Hillary logo is all about movement.
article_snippet.sent: Coincidentally, the way Marco Rubio announced Marco Rubio run for the Republican nomination most likely amplified the impact of Clinton's reframing.
article_snippet.sent: For all Marco Rubio posturing about being the new generation, Marco Rubio followed to a "T" the most traditional script for announcing a candidacy: traditional stage and podium, dark suit, bright tie, wife and kids on camera, a live speech, all about Marco Rubio, timed for the evening news.
article_snippet.sent: Marco Rubio's logo, the signature of Marco Rubio image, drew immediate criticism for being amateurish and unconsidered, even leaving Alaska and Hawaii off the map of America.
highlights_snippet.sent: Hillary Clinton got Hillary Clinton presidential bid launched by reframing who Hillary Clinton is, what Hillary Clinton's about .
  
highlights_snippet.sent: Hillary Clinton says Hillary Clinton took a low-key, unconventional approach, unlike Marco Rubio's standard announcement .