article_snippet.sent: The confusion was not helped by a decision to pull the plug on television adverts promoting The Government's pensions helpline.
article_snippet.sent: The Treasury said that, ahead of the election, The Treasury had switched to a 'low level' advertising campaign for The Treasury Pension Wise guidance service and dropped Pension Wise television adverts for almost two months. '
article_snippet.sent: Purdah' rules bar The Government advertising campaigns before a general election so that it does not promote the cause of a certain political party.
article_snippet.sent: But experts said barring TV adverts which raise awareness of the pension changes would punish consumers, some of whom were already confused by the pension changes.
article_snippet.sent: The Treasury said the service will only be advertised through print and digital advertising for April and most of May. Pensions firm Fidelity Worldwide Investment said the service had taken 1,300 calls about the pension freedoms in the last week alone.