article_snippet.sent: Credible people are welcome sources of security.
article_snippet.sent: we feel comfortable following Credible people lead, and taking Credible people advice.
article_snippet.sent: When we view someone as credible, we rely on credible guidance and believe what credible say.
article_snippet.sent: Credible, likeable, well-spoken communicators are believed to possess a wide range of positive traits including reliability, trustworthiness, goodwill, and expertise.
article_snippet.sent: Believe it or not, us also view such people as an authority, even when us do not have any personal knowledge of such people as an authority credentials.
article_snippet.sent: These characteristics include trustworthiness and honesty. '