article_snippet.sent: And how did one man turn Burberry into the world's coolest brand, notching sales for the six months to April up to £1.42bn?
article_snippet.sent: Prince Charles is presented with a gabardine walking jacket by Burberry's Christopher Bailey as the Prince officially opened the new Burberry global headquarters in London back in 2009 .
article_snippet.sent: The fashion label credited the 12-year-old son of David and Victoria for The fashion label rise in sales in the US, Europe and the Middle East after he starred in Europe and the Middle East Christmas advert last year.
article_snippet.sent: Sales were particularly strong in the UK and Europe, not least because hordes of tourists from China flocked here to buy designer clothes and bags.
article_snippet.sent: Burberry saw ‘double digit’ sales growth in the United States and Europe and trading was particularly buoyant in Britain, France and Italy, from both locals and tourists.
article_snippet.sent: ‘Burberry remains in fashion following a trading update which underscores Burberry ability to capitalise on Burberry chosen markets.
article_snippet.sent: It seems that everything about Burberry is premium – Burberry brand, Burberry products and perhaps of late Burberry share price – a 25 per cent increase over the last year compares to a 7.5 per cent rise for the wider FTSE100.
article_snippet.sent: Speaking to MailOnline, Burberry boss Christopher Bailey said: 'It's all about involving people around the world and making people around the world feel part of the experience - even if people around the world can't be there in person.
article_snippet.sent: Burberry boss Christopher Bailey said: 'It's about doing something that makes people smile, that makes people want to engage, whether it's online, whether it's physical, whether it's at the show like this.'