article_snippet.sent: Of course, a few celebrity endorsements and a business partner with a little black book packed with A-list contacts doesn't hurt.
article_snippet.sent: Power of the Kardashians: Kourtney (pictured above) wore an Elliott leather cap and  the brand sky-rocketed .
article_snippet.sent: And lend Robin little black book of Hollywood contacts too.
article_snippet.sent: The girls know the power of celebrity endorsements, and reveal that  the 2013 paparazzi shots of Kourtney Kardashian wearing a Elliott leather cap was a massive boost despite the 2013 paparazzi shots of Kourtney Kardashian wearing a Elliott leather cap happening 'organically.'
article_snippet.sent: As is the power of their stockists, such as 'Kyle,' one of the busiest boutiques in Beverly Hills which happens to be owned by Kyle Richards of 'The Real Housewives of Beverly Hills' fame (she is also the aunt of Nicky and Paris Hilton).