article_snippet.sent: In this constantly connected digital world, the chirping of a mobile phone beside the bed is rarely a pleasant way to be woken in the morning.
article_snippet.sent: But the team behind a new app clearly feel that the tiny rendition of a rumba blaring from your mobile is not enough to drag you from beneath the covers.
article_snippet.sent: Michael Smagon, the New York-based inventor of the I'm UP Alarm, said: 'We all hit the snooze, toss and turn, and fall back asleep.
article_snippet.sent: Then We all do the morning dash because We all lose those coveted morning minutes. '
article_snippet.sent: For those who really need an extra couple of minutes, Mr Smagon says a new app does have a snooze function, but only for a set number of occasions.
article_snippet.sent: a new app will have a snooze function but a new app will only allow users to delay getting up a set number of times .
article_snippet.sent: Mr Smagon said: 'In the evening you set your alarm for 6am and you have the best intention to wake up at this time, but in the morning everything looks different. '
article_snippet.sent: Every excuse you come up with just to stay those five extra minutes in bed wins.
article_snippet.sent: We all know that those five minute snoozes quickly add up and all of a sudden we are late again. '
article_snippet.sent: alarm was invented to help people who are not one of those early birds to start the day.'
highlights_snippet.sent: I'm Up Alarm is designed to help those who have trouble getting out of bed .
  