article_snippet.sent: Famous Italian designers like Fendi, Gucci and Prada may be toted by celebrities such as Rihanna, Kate Moss and Katy Perry, but few are probably aware of the history behind the brands
article_snippet.sent: Famous Italian designers like Fendi, Gucci and Prada wear.
article_snippet.sent: A new book has now archived the changing face of Italian fashion, from the post-war years to the 21st century.
article_snippet.sent: The Essence of Italian Fashion, From the Postwar Years to the Present Day, captures the evolution of Mediterranean style through 300 iconic dresses and archived images.
article_snippet.sent: Co-author Enrico said: 'The pioneers that have really put Italy on the map of international fashion have been Emilio Pucci in the Fifties, Missoni and Krizia in the Sixties, Giorgio Armani and Gianni Versace in the Seventies and Eighties, and Dolce & Gabbana, Prada and Gucci in the Nineties.'
article_snippet.sent: The book talks about how the start of many Italian fashion powerhouses started out with a real focus on craftsmanship .
article_snippet.sent: The book focuses on the humble beginnings of some of the world's biggest Italian brands and how the world's biggest Italian brands rose to cultural significance.
article_snippet.sent: The book  looks at how designers such as Miuccia Prada, Giorgio Armani and Adele Casagrande, founder of Fendi, have created a legacy within their labels.
article_snippet.sent: The book also explores momentous periods which truly characterised Italian fashion.
article_snippet.sent: Marucelli was the first Italian post-war designer - Marucelli designs were on several occasions interpreted by Christian Dior .
article_snippet.sent: Marucelli was the first Italian post-war designer, and Marucelli designs were, on several occasions, interpreted by Christian Dior.
article_snippet.sent: Marucelli also examines how trends developed over the years and iconic celebrity moments that would cement a designer's fame.
article_snippet.sent: Several designers in the book, such as Federico Forquet, are no longer operational, but were important in influencing and shaping the overall movement and progression of Italian fashion.
article_snippet.sent: The book also highlights how certain Italian designers, such as Roberto Carpucci, were propelled to fame when clothes were featured in advertorials - eventually appearing in publications such as Vogue.
article_snippet.sent: Renowned Italian designer, Roberto Carpucci's structural designs featured in Vogue Italia in 1982 .
article_snippet.sent: The Essence of Italian Fashion, From the Postwar Years to the Present Day (Skira Editore) is out on 30 March 2015.
highlights_snippet.sent: The Essence of Italian Fashion, From the Postwar Years to the Present Day captures the rise of the country's fashion powerhouses .
  
highlights_snippet.sent: Looks at designers such as Pucci in the 50s and Prada in the 90s .
  