article_snippet.sent: Since the media will likely be the stand-in primary opponent for Hillary, their belief in Hillary authenticity is a critical factor in whether Hillary can reframe Hillary in voter's eyes.
article_snippet.sent: Clinton's team may have begun to create an empathetic relationship with voters that has eluded Clinton in the past, most crucially when Clinton lost the nomination fight to Barack Obama in 2008.
article_snippet.sent: There are those, of course, who will be alienated, if not disgusted, by the way Clinton campaign has unfurled such a sophisticated marketing plan.
article_snippet.sent: In a day when voters are yearning for authenticity, how do voters know this is the real Clinton or a candidate in a mask?  
article_snippet.sent: But for better or worse, mass marketing has become the staple of presidential campaigns -- that's where most campaign dollars go.
article_snippet.sent: What we know is that over time, voters see a lot of unscripted moments of a candidate where the real character comes through.
article_snippet.sent: And if they spot hypocrisy between ads and the candidate, her campaign will get into trouble fast.
article_snippet.sent: That's why the key to Clinton success in reframing Clinton message and movement will be consistency.  
article_snippet.sent: Clinton must not only take the essence of a humble, empathic relationship with voters and integrate the essence of a humble, empathic relationship with voters into all elements of Clinton communication, Clinton must also live the essence of a humble, empathic relationship with voters every day.
article_snippet.sent: Otherwise there will be messaging "schizophrenia," the solid start with flashes of brilliance will peter out and Clinton'll be facing the same voter perceptions that doomed Clinton race in 2008.