article_snippet.sent: Known as an earworm or brainworm, the effect has been studied before - but the effect cause, and how to get rid of the effect, is poorly understood.
article_snippet.sent: The study is the first to examine the effects of chewing gum on earworms - and The study suggests The study could also be used to stop other unwanted or intrusive thoughts.
article_snippet.sent: In a previous study by the University of Reading in 2009, it was found that almost any song can become an earworm.
article_snippet.sent: A recent poll suggested over 90 per cent of the population experience them at least once a week with 15 per cent classifying them earworms as ‘disturbing’.