article_snippet.sent: HBO has launched HBO HBO NOW channel on the Apple TV set-top box, iPhone and iPad ahead of the series premiere of HBO hit show Game of Thrones on April 12.
article_snippet.sent: HBO has launched HBO HBO NOW channel on the Apple TV set-top box, iPhone and iPad iPhone ahead of the series premiere of HBO hit show Game of Thrones on April 12.
article_snippet.sent: HBO NOW's official iPhone and iPad app is also rolling out on the App Store today, according to MacRumours, and should become available for all users by the end of the day.
article_snippet.sent: After subscribing to HBO NOW through Apple TV or an iOS device, users can also access the HBO NOW website to stream content on the web using a Mac - similar to Netflix.
article_snippet.sent: The HBO Now service will ship with the Apple TV in the US, which is now at a lower price of $69 (£45).
article_snippet.sent: The HBO Now service will ship with the Apple TV in the US, which is now at a lower price of $69 (£45).The price cut is a reaction to devices such as the Google Chromecast having lowered the Google Chromecast price to $35 and Roku 2 costing just $70. 