article_snippet.sent: And ISIS does this better than anyone before them because while them gruesome videos would seem a repulsive turn-off -- and are to most -- them still work on the web.
article_snippet.sent: The shock and awe them produce makes them go viral, and thus are seen by tens of millions.
article_snippet.sent: That ensures that these videos attract those utterly alienated young men -- a few thousand among the world's 1.6 billion Muslims -- who seek revenge, glory and gore.