article_snippet.sent: ’s boss has admitted.
article_snippet.sent: The minutes of The BBC Trust’s February meeting, published yesterday, revealed that director general Tony Hall highlighted the fall.
article_snippet.sent: director general Tony Hall, BBC director general, highlighted the decline to The BBC Trust, according to minutes of The BBC Trust February meeting .
article_snippet.sent: Earlier this month, Matthew Postgate, the BBC’s chief technology officer, said the Corporation would adopt a new ‘digital first’ strategy, to help the Corporation target a new generation of users.
article_snippet.sent: Lord Hall said the Corporation needed to ‘learn lessons’ if the Corporation want to the Corporationcompete with organisations that were born in the digital age’.
highlights_snippet.sent: The BBC Trust has cleared the way for firms to buy firms way into lifestyle programmes on the World News channel in a product placement experiment.
highlights_snippet.sent: For example, publishers could pay to have publishers books reviewed on Talking Books.
highlights_snippet.sent: The BBC Trust will review the scheme in a year.