article_snippet.sent: Many have taken to social media to voice social media disgust at the 'misleading' and 'inaccurate' advertisment .
article_snippet.sent: The campaign aims to deter people from purchasing wool products and gives a number of alternatives such as cotton, linen and fleece.
article_snippet.sent: But many shearers, farmers and wool buyers have taken to social media to defend the industry and reject that the abuse is systematic across the country as this would cause a national scandal.
article_snippet.sent: The Victorian Farming Federation also took to social media to vent social media disgust at the advertisement. '
article_snippet.sent: The campaign mainly aims to deter people from purchasing wool products and gives a number of alternatives .
article_snippet.sent: The Minister for Agriculture, Barnaby Joyce has also voiced Barnaby Joyce outrage calling The campaign a 'load of rubbish.'
article_snippet.sent: According to The Weekly Times, in their submission to the Advertising Standards Bureau, the Victorian Farmers Federation said The campaigndenigrates, offends, belittles and insults every Australian's intelligence'. '
article_snippet.sent: Australia is the world's largest wool exporter, gaining a revenue of $3 billion a year.
highlights_snippet.sent: Minister Barnaby Joyce has defended wool industry calling the ad 'rubbish' 