article_snippet.sent: Birmingham Airport could soon be known as 'Shakespeare's Airport' in the U.S. in order to attract more visitors, tourism chiefs have announced.
article_snippet.sent: Birmingham Airport could also be called 'Birmingham London' as the HS2 rail link will make the hub just 38 minutes from the centre of the capital - only ten minutes further away than Terminal 5 at Heathrow.
article_snippet.sent: Birmingham Airport could be rebranded 'Shakespeare's Airport' in the U.S. to attract more tourists, but there are concerns that not enough Americans will know who the famous playwright is .
article_snippet.sent: A similar rebranding in China has attracted thousands of tourists to Birmingham by advertising Birmingham proximity to Shakespeare's place of birth .
article_snippet.sent: Birmingham Airport announced in March Birmingham Airport would be re-branding in China as Birmingham Airport revealed a run of flights to Beijing.
highlights_snippet.sent: Airport bosses say re-branding in China has already brought more tourists .
  
highlights_snippet.sent: If HS2 is built the hub could also be renamed 'Birmingham London Airport'
  London would be 38 minutes away, ten minutes further than Heathrow .