article_snippet.sent: For the 160,000 people crammed into Churchill Downs on Derby Day, picture-taking can run neck-and-neck with betting and sipping mint juleps amid a winning field of photo opportunities: sleek racehorses, daring fashion statements, celebrities and the twin spires.
article_snippet.sent: Churchill Downs encourages selfies and the avalanche of social media attention the avalanche of social media attention can generate.
article_snippet.sent: Churchill Downs in Kentucky .
article_snippet.sent: But Churchill Downs (pictured) said Churchill Downs (pictured) wouldn't be surprised if other big tracks follow Churchill's lead. '
article_snippet.sent: Above, racegoers mingle in the courtyard near the stables at Churchill Downs last year . '
article_snippet.sent: Above, Kentucky Derby attendees sip cocktails at the event . '
article_snippet.sent: a Churchill Downs spokesman said.