article_snippet.sent: In an effort to counter rival Netflix's entry into the Australian market, cable TV's Foxtel will launch the third season of the critically acclaimed US women's prison drama Orange is the New Black by screening every episode in a full season marathon.
article_snippet.sent: A kink in the agreement with US studio Lionsgate - under which both Foxtel and rival Netflix share the rights - allows Foxtel to offer episodes of the series as an on-demand streaming title as well.
article_snippet.sent: TV website reports that the one lingering issue that adversely affects Netflix's operations in MTV Australia is pre-existing distribution deals cut for MTV Australia original shows in markets where, previously, MTV Australia didn't exist.
article_snippet.sent: In MTV Australia, this applies to the way Orange is the New Black was shown 'legally' in the country, leaving the door open for Foxtel to screen the series.
article_snippet.sent: Foxtel's priority distribution is the traditional one episode at a time airing method.
article_snippet.sent: And all episodes must air in this manner before all episodes can offer the program as an on demand option.
article_snippet.sent: However, when the third season of the prison drama premieres on Netflix on June 12, Foxtel will also begin showing the entire season in one continuous marathon, beginning at the same time.
article_snippet.sent: Doing this means that when the marathon is completed around 14 or so hours later, Foxtel can then upload the entire season and offer the episodes on an on-demand basis for customers.
highlights_snippet.sent: Foxtel to screen critically acclaimed US women's prison drama .
  
highlights_snippet.sent: Cable TV organisation will screen every episode in a full season marathon .
  
highlights_snippet.sent: Lionsgate allows Foxtel to offer episodes of the series as an on-demand option too .
  