article_snippet.sent: A rhino’s horn is made from keratin, the same stuff as fingernails.
article_snippet.sent: The fact that it’s useless for anyone but a rhino has no bearing on demand.
article_snippet.sent: Rhino horn has for centuries been part of traditional Chinese medicine, and It’s used to treat disorders of the blood.
article_snippet.sent: ENV is trying to make rhino horn uncool.
article_snippet.sent: ENV has a public service announcement with Vietnam ’s great singing diva, Hong Nhung, standing by a poached and dehorned corpse telling the Vietnamese not to use rhino horn.
article_snippet.sent: ENV runs a hotline for information about rhino horn use and a database.
article_snippet.sent: It’s every bit as effective as a dead rhino.