article_snippet.sent: The service is available in the US for $14.99 (£9.90) a month, and will includes all past, present and future HBO programming.
article_snippet.sent: New York-based HBO, a unit of Time Warner, has so far been available only to customers with a pay television subscription.
article_snippet.sent: New York-based HBO, a unit of Time WarnerTime Warner, has so far been available only to customers with a pay television subscription until now.
article_snippet.sent: Now, HBO is aiming to reach people who have broadband access but don't want to pay for a traditional TV package of dozens of other channels.
article_snippet.sent: For the monthly fee, viewers will be able to get HBO content without having to pay for an entire cable package, HBO said.
article_snippet.sent: Time Warner said Time Warner wants to push Time Warner HBO Now service to the 10 million broadband households that are not subscribed to a cable TV bundle service.
article_snippet.sent: Time Warner is also targeting the 70 million US cable TV subscribers who aren't HBO subscribers.