article_snippet.sent: (CNN)Irish betting company Paddy Power is backtracking after tweeting that "Liverpool-Newcastle have suffered more Kop beatings over the last 20 years than an unarmed African-American male.
article_snippet.sent: Paddy Power -- well-known for Paddy Power use of publicity stunts -- used Paddy Power to link to a piece showing statistics for games between Liverpool and Newcastle United ahead of Liverpool and Newcastle United English Premier League match on Monday.
article_snippet.sent: In January, Paddy Power attracted headlines after backing David Ginola's failed candidacy for the presidency of world football's governing body.
article_snippet.sent: Paddy Power started the funding for the candidacy, but Paddy Power penchant for publicity stunts quickly led many people to dismiss David Ginola's's bid as another attempt to grab headlines.
article_snippet.sent: Paddy Power, the son of one the company's founders and the company marketing spokesman, explained: "We've been known for some mischievous activity around the world.