article_snippet.sent: The German discounter has won an increasing share of the market since the recession as cash-strapped families look for cheaper alternatives.
article_snippet.sent: The German discounter now lags behind only the The German discounterbig four’ – Tesco, Asda, Sainsbury’s, Morrisons – and the Co-Operative.
article_snippet.sent: The total market share of the
article_snippet.sent: Aldi – motto Spend a little.
article_snippet.sent: Live a lot – stocks virtually all own-branded goods and offers a far smaller selection of goods.
article_snippet.sent: By contrast middle-class rival Waitrose, part of the John Lewis Partnership, focuses on customer service and high-quality produce.
article_snippet.sent: This is some way off Tesco’s dominant 28.4 per cent share, followed by Asda at 17.1 per cent.
article_snippet.sent: But Fraser McKevitt, at Consumer research firm Kantar Worldpanel, said the success of Discount chain Aldi and Lidl meant the entire structure of the ‘supermarket landscape’ was changing.
highlights_snippet.sent: Both lag behind Tesco, Asda, Sainsbury's, Morrisons and the Co-Operative .
  