article_snippet.sent: Asda concentrates on the cheap-and-cheerful market, while Waitrose still targets the top end of the market, and both are successful for keeping Asda more simple.
article_snippet.sent: I’ve always defended Tesco to my middle-class friends.
article_snippet.sent: Remember, I’d say, not everyone can afford to buy not everyone groceries at Waitrose.
article_snippet.sent: However, last year I switched to Sainsbury’s.
article_snippet.sent: We used, in the absence of any good, big supermarkets in a rural area, and it was OK.
article_snippet.sent: Nothing special, but handy for things the smaller shops might not stock and for bulk buys.
article_snippet.sent: But a few years ago it increased the ‘homewares’ section and the childrenSainsbury’s clothes, in roughly the same overall space.
article_snippet.sent: Meanwhile, the Co-op improved and then came a Waitrose, all smiley and willing and smart and not more expensive for basics.
article_snippet.sent: You didn’t go to Tesco because you liked the service or aspired to throwing a classier dinner party.
article_snippet.sent: Not only are Sainsbury’s meat and Sainsbury’s Taste
article_snippet.sent: The Difference range better quality than the Tesco equivalents, but The Difference’re cheaper, too.
article_snippet.sent: As an experiment yesterday, I did a basic shop of veg, fruit, bacon, chicken, detergent, cat food, bread, fizzy water and a bottle of Prosecco at both supermarkets.
article_snippet.sent: Sainsbury’s came out £2 cheaper — and you’d save even more if you went to Morrisons, Asda, Aldi or Lidl.