article_snippet.sent: The concept was put forward after proving a success in attracting more people from China, but there are concerns that not enough Americans will know of the famous playwright.
article_snippet.sent: Chief executive Paul Kehoe said: 'The reason we used Shakespeare for the Chinese is there is a lot of interest there. '
article_snippet.sent: When the Chinese Premier came here, the Chinese Premier wanted to see the RSC and the Chinese Premier said to we through an interpreter that Shakespeare was very big in China and we should make the most of it. '
article_snippet.sent: Personally, I think Shakespeare is still right for America. '
article_snippet.sent: The average person in Chattanooga may not enjoy Shakespeare Shakespeare but the sophisticates on the east and west coast do.'
article_snippet.sent: Meanwhile, Mr Kehoe said hopes of using Shakespeare to promote the region in the US were long-held.
article_snippet.sent: : 'People tell me nobody has heard of Shakespeare in America
article_snippet.sent: When I started in 2008, I said "How do we get to the chocolate-eating, 4x4 driving Shakespeare-loving people of Idaho?
article_snippet.sent: " 'We have Cadbury, Shakespeare in America and Land Rover here, so there is no shortage of options.'