article_snippet.sent: Now, former White House aide Kristina Schake, who left the East Wing in June 2013, is reportedly behind the drive to get another first lady - ex-secretary of state, Hillary Clinton - elected president.
article_snippet.sent: Ms Schake, 45, who has worked as chief communications officer at L'Oreal USA for the past two years, has been brought on to Mrs Clinton's 2016 communications team to help recast Mrs Clinton's image.
article_snippet.sent: Image makeover: Former White House aide Kristina Schake (left), who left the East Wing in June 2013, is reportedly behind the drive to get  ex=secretary of state, Mrs Clinton's (right), elected president next year .
article_snippet.sent: Ms Schake's attempts could also be hindered by some voters' views that the politician and Ms Schake's husband Bill - parents to daughter Chelsea - are detached from the issues of 'normal' Americans.
article_snippet.sent: To counter Mrs Clinton apparent inaccessibility, Ms Schake, whose work with Obama helped to turn Obama into an online video star and magazine cover model, could draw on the politician's hobbies.
article_snippet.sent: Ms Schake (pictured), who previously co-owned a LA-based PR firm that handled media relations for Maria Shriver, is the daughter of a stay-at-home mother and a commercial airline pilot .
article_snippet.sent: The adviser, from California, 'did a really great job of keeping Mrs Obama  at the forefront of the conversation but in a way that continued Mrs Obama  ability to be accessible and relatable,' Ms Schake predecessor Camille Johnston told the newspaper, adding: 'No small feat during a presidential election cycle.'
article_snippet.sent: Indeed, Ms Schakefeat' saw Mrs Obama  feature on the front covers of both Vogue  (twice) and Better Homes & Gardens magazine.
article_snippet.sent: Ms Schake, who previously co-owned a Los Angeles-based PR firm that handled media relations for Maria Shriver, is the daughter of a stay-at-home mother and an airline pilot, it is reported.
article_snippet.sent: After Ms Schake left the White House in 2013, Maria Cristina 'MC' Gonzalez Noguera, 39, was hired as the Obamas' communications director.
highlights_snippet.sent: Kristina Schake, 45, 'is part of Mrs Clinton's 2016 communications team'
  Mrs Clinton will help to transform politician into a softer, more accessible figure .
  
highlights_snippet.sent: Ms Schake has been working as L'Oreal's chief communications officer .
  