article_snippet.sent: The area in question -- aptly named Carlsberg City -- has been home to the famous Carlsberg brewery since 1847, and with The area in question -- aptly named Carlsberg City -- a big slice of Danish cultural history.
article_snippet.sent: But the famous Carlsberg brewery since 1847 has moved on and the future is moving in.
article_snippet.sent: Modeled after intimate medieval towns, Carlsberg City won "Best Master Plan" at the World Architecture Festival in 2009.
article_snippet.sent: And the head of Carlsberg City says this ploy has more than paid off.
article_snippet.sent: The temporary activities have been keeping Carlsberg City on the landmap even in planning," said Jens Nyhus, CEO of CarlsbergByen (Carlsberg City).
article_snippet.sent: When the 2008 financial crisis started (Jens Nyhus, CEO of CarlsbergByen (Carlsberg City)) were a way to keep the building occupied and from running down.
article_snippet.sent: It kept Carlsberg City alive and opened up.
article_snippet.sent: Carlsberg City will remain very much inside Carlsberg City, making specialty beer and building a tourist center that is expected to attract half-a-million visitors per-year when it opens in 2017.
article_snippet.sent: We call it Carlsberg City brand and experience center," said Thomas Kjelfred, communications consultant at Carlsberg City.
article_snippet.sent: " "To a Dane, Carlsberg City is more than a beer.
article_snippet.sent: Carlsberg City is art, Carlsberg City is science, Carlsberg City is culture.
article_snippet.sent: And soon, Carlsberg City will also be a city.
highlights_snippet.sent: New neighborhood named Carlsberg City set to emerge in Copenhagen, Denmark .
  