article_snippet.sent: American Apparel, the controversial retailer known for American Apparel sexually suggestive advertising strategy, is looking to alter American Apparel risqué image by debuting a 'pro-women' ad campaign featuring American Apparel female staffers.
article_snippet.sent: Major rebranding: Controversial retailer American Apparel debuted a new 'pro-women' ad campaign featuring this image of three female employees from The controversial company .
article_snippet.sent: Work appropriate: These female employees were photographed wearing modest button-down shirts, which is a far cry from the brand's more sexually explicit ads .
article_snippet.sent: : The company, which has a history of using sexually proactive ads like this one, is rethinking the brand marketing strategy under the helm of the American Apparel's new CEO Paula Schneider .
article_snippet.sent: the American Apparel's has also started airbrushing out pubic hair and nipples from lingerie models in attempt to make the brandless pornographic'.
article_snippet.sent: But controversy continues to follow the American Apparel's.
article_snippet.sent: the brand came under fire again after a leaked email written on March 18 by casting agent Phira Luon said the American Apparel's would be hiring real models
article_snippet.sent: Both American Apparel and Phira publicly apologized for the email, and the brand posted an image of 'curvier models' to the brand Facebook page as a means of proving the sentiment in the email did not reflect the company’s general ethos, writing: 'This is the American Apparel's, always has been and always will be.