article_snippet.sent: George has been seen wearing has gone on to sell out, such as this £32
article_snippet.sent: The store's CEO said: 'Clearly the commercial impact is considerable and The store's CEO is wonderful that Her Royal Highness supports British businesses' The term 'The Prince George effect' was coined just three days after Prince George birth in July 2013 when the £20 printed white aden + anais cloth in which the Duke and Duchess of Cambridge wrapped the Duke and Duchess of Cambridge baby son before leaving the Lindo Wing of St Mary's Hospital sold out almost instantly.
article_snippet.sent: The term 'The Prince George effect' was coined just three days after Prince George birth when the £20 printed white aden + anais cloth in which the Duke and Duchess of Cambridge wrapped the Duke and Duchess of Cambridge baby son before leaving the Lindo Wing of St Mary's Hospital sold out almost instantly .
article_snippet.sent: The Prince George effect is due to Prince George wearing clothes that are not designer labels but are wearable, affordable, on-trend colours and perfect for the royal spotlight. '
highlights_snippet.sent: Kate apparently shopped at King's Road store for George .
  
highlights_snippet.sent: George effect has boosted high street copy-cat sales .
  