article_snippet.sent: Eyeko London's Bespoke Mascara (£28) comes in dozens of brush shapes .
article_snippet.sent: Eyeko London is just one brand taking advantage of the trend with the launch of Eyeko London new Bespoke Mascara (£28), offering more than 100 different combinations of brush shape and formula to suit your lashes.
article_snippet.sent: At Eyeko's Bespoke Eye Wardrobe in London's Harvey Nichols, which launched earlier this month, customers can choose between dozens of brush shapes - from thick wands for a dramatic Sixties look to skinnier ones for lengthened, separated lashes.
article_snippet.sent: The mascaras, containing natural ingredients like conditioning shea butter and hydrating keratin, are created on site and then wrapped in monogrammed packaging to complete the personalised theme.
article_snippet.sent: Co-founder Nina Leykind said: 'It's like the Baskin Robbins of mascara.