article_snippet.sent: Cleanse, tone and moisturise is a mantra for millions of women, sold by the beauty industry as a sure-fire way to fresh, glowing skin.
article_snippet.sent: But while the benefits of cleansing and moisturising are obvious, part of the routine is simply habit for many women - and few
article_snippet.sent: question its benefits: toning.
article_snippet.sent: Toning is meant to remove the last traces of dirt and grime, leaving skin dewy and pores closed.
article_snippet.sent: As does limiting application to once or twice a week in the case of products with high concentrations of acid exfoliating ingredients or cleansers with particularly rough scrub particles.'