article_snippet.sent: 'we, generally, are a car company that talks to car guys but we wanted to reach a wider audience. '
article_snippet.sent: As long as I'm around, the mum on the school run will remain important - but design is important for the mum on the school run too,' added Mr Callum.
article_snippet.sent: Speaking at Milan's Salone de Mobile - an annual showcase of the world's leading furniture and light designers - Mr Callum continued: 'Generally we are a car company that talks to car guys but we want to reach a wider audience. '
article_snippet.sent: Design has always been important but we're finding you need to expand your audience.'