although writers in antiquity recognized that the environment could influence an organism 's appearance , this did not receive theoretical consideration until lamarck . for lamarck , adaptation was the result of the interplay between development and the environment . darwin , in the origin of species , although not denying the possibility of the inheritance of acquired characters , focussed on adaptation in a way that downplayed the significance of environmental modifications . with selection acting on chance variations , the apparent unimportance of environmental modification was confirmed by johannsen   who showed that selection of extreme phenotypes in inbred lines did not result in evolutionary change . by the beginning of the 1900s , neo - darwinists and neo - lamarckians were divided on the importance of environmental modifications in evolution . however , there were problems with both positions . the neo - lamarckians pointed out the difficulty of explaining neo - darwinian adaptation in a new environment , since the chance production of fortuitous variation seemed implausible , while the slow pace of adaptation could not match the rapidity of environmental change . on the other hand , no less an authority than romanes had disavowed most of the evidence for the inheritance of acquired characters . it was into this context that a  not - quite - third  position , that of the organicists ( see appendix a for glossary ) , was developed , with a synthesis of positions articulated by baldwin . the so - called baldwin effect   has proven to be both prescient ( appendix b ) and misunderstood ( appendix c ) . because of this , it is worth briefly discussing the organicist position , before highlighting modern evidence for the significance of plasticity in new and changing environments . before discussing the organicist position , it is important to recognize what this position was not : it was not a compromise between neo - lamarckism and neo - darwinism . it brought lamarck 's first law of use / disuse ( and other forms of plasticity ) firmly in the camp of neo - darwinism , but gutted neo - lamarckism in the process ( poulton , quoted in appendix of ) . in the points that follow , the primary role of natural selection will be readily apparent ; baldwin 's organic selection was a supplement to , not a replacement of , natural selection . ( 2 ) if all individuals produce unfit phenotypes in the new environment , the population will go extinct . ( 3 ) any organisms that can plastically alter their phenotypes to meet the challenges of the new environment will survive . ( 4 ) natural selection will thus weed out nonplastic or maladaptively plastic individuals , while adaptively plastic individuals will survive and reproduce . ( 5 ) the plastic modifications made in the parental generation will not be passed on to their offspring . ( 6 ) plastic individuals will make up a larger proportion of the offspring than in the parental generation . therefore , many offspring will have the capacity to modify their phenotypes in the same manner as their successful parents . it will look as if they had inherited acquired characters , when in fact they had inherited genetically based plasticity . ( 7 ) there is now time for genetic variation to arise to improve the fit between the population and the environment . this can occur in at least one of four ways : ( a ) coincident variation can occur . some of these variants may reduce plasticity such that the plastically modified phenotype is negatively affected . these variants will perform poorly and will be weeded out by selection . thus , although the phenotype itself appears the same from generation to generation , it becomes correspondingly less plastic , until a change in environment will no longer induce a change in phenotype . these coincident variants would be particularly likely to be favoured if there was some cost to plasticity . for instance , learning through imitation could permit offspring to resemble their parents , but the time it takes to learn could be prohibitive , and thus an instinct could evolve through the imitated phenotype becoming genetically assimilated . steps ( 1 ) through 7(a ) are generally what is referred to as the baldwin effect ( , but see appendix c ) , which was baldwin 's primary means of differentiating the organicists from other perspectives ( figure 1 ) . 7(b ) variants could arise that increase plasticity , thereby furthering the fit between organism and environment and furthering the extent to which evolution could be directed ( as in ( a ) ) . ( c ) plasticity could , however , increase to the point that genetic change became prohibitive . as a psychologist baldwin focussed on learning and argued that genetic inheritance could give way to social inheritance brought about by particularly plastic learners . ( d ) correlated variants could occur that improve the modified phenotype or other phenotypes permitted to survive by plasticity ( in particular , phenotypes that would have contributed to population demise in the absence of plasticity , or phenotypes that could supplant the need for plasticity  see appendix c for an example of this latter possibility ) . collectively , baldwin referred to stages ( 1)(7 ) as organic selection , and stage 7(a)(d ) as orthoplasy , or the  directive determination  of evolution through organic selection . for simplicity i will refer to stages ( 1)(6 ) as plasticity - mediated persistence ( pmp ) , while stage 7(a)(c ) involves the numerous possibilities of plasticity evolution ( changes to slope and/or elevation of the reaction norm ) . 7(a ) is commonly referred to as genetic assimilation , and 7(a)(c ) as genetic accommodation . it is worth pointing out that , for baldwin , plasticity was largely an adaptation in its own right , a consequence of natural selection , and so maladaptive plasticity and its consequences ( such as genetic compensation , ) were not envisioned by him . now that we have revisited the groundbreaking work of the organicists , it is time to discuss the evidence for the integral role of pmp in adaptation to novel environments . evidence for the association between plasticity and persistence will first be reviewed , and then some conceptual and methodological issues that require further attention will be discussed . the first step of the baldwin effect involves the persistence of individuals and populations in novel environments , with such persistence attributable to phenotypic plasticity ( figure 2 ) . ( 1 ) no evolution : all individuals produce optimal plastic responses in the new environment . ( 2 ) persistence awaiting evolutionary rescue : all individuals produce suboptimal plastic responses in the new environment that permit persistence long enough for more fit genotypes to arise and spread . ( 3 ) selection on standing genetic variation : some individuals are adaptively plastic and are favoured in the new environment . a wealth of empirical and theoretical evidence has accumulated that suggests or directly demonstrates pmp in natural populations , particularly from studies on evolutionary rescue during climate change , work on invasive species and colonization success , and a disparate group of experiments on natural populations . when populations encounter novel environments through dispersal or climate change , genotypes that were fit in the old environment may no longer be fit in the new environment ( figure 2 ) . the time it takes for more fit genotypes to arise may be prohibitively long , resulting in population extinction . yet , successful colonization via adaptive evolution does occur , a scenario known as evolutionary rescue ( er ) [ 11 , 12 ] . er can take the form of de novo mutations , standing genetic variation , or the introduction of adaptive alleles from migrants . plasticity , by slowing the rate of population decline , can overcome this hurdle , providing time for beneficial mutations to arise . this has been confirmed empirically : the likelihood of extinction for great tits increased 500-fold in the absence of plastic responses to climate change . this was largely true in thirteen other bird species , although faster generation times offset the need for plasticity . climate change has resulted in population declines of numerous nonplastic species , suggesting that er does not have time to work in the absence of plasticity [ 18 , 19 ] . for instance , rising temperatures shifted flowering time but not west greenland caribou calving time , producing a trophic mismatch that declined calf production fourfold . species that can plastically maintain synchrony with peak food production have shown no such population decline [ 21 , 22 ] . however , there is no consistent rule . costs and limits of plasticity can constrain plastic responses , resulting in higher fitness for populations that do not plastically improve synchrony [ 23 , 24 ] , while er can operate to improve synchrony in the absence of plasticity . the above evidence therefore supports the prediction that plasticity is sufficient but not necessary to promote persistence , and that er can occur in the absence of plasticity . invasion is a three - step process : dispersal , establishment , and range expansion . factors besides plasticity have been identified in invasive success ( e.g. , [ 2729 ] ) , but plasticity may also play a role . in order to successfully invade a new environment , individuals must first disperse to that environment . pmp predicts that species with high dispersal rates should also be highly plastic , as dispersal involves encountering spatial heterogeneity . indeed , dispersal of nonplastic organisms can reduce the likelihood of successful colonization by introducing maladaptive alleles to colonizing populations . hollander   tested the relationship between dispersal and plasticity in 258 species of marine invertebrates and found that on average dispersing species were more plastic than nondispersing species . presumably , without such plasticity dispersers modelling work has shown that the relationship between the period of environmental sensitivity and the timing of dispersal matters : if plastic modifications to the organism occur irreversibly before dispersal , colonization success is low ; if it occurs after dispersal , colonization success is much higher . however , it is clear that many species have high dispersal rates and low levels of plasticity , so plasticity is again sufficient but not necessary for colonization . rapid generation times , for instance , may allow colonizing populations to rapidly evolve to meet the demands of the new environment . traits associated with dispersal can be plastic in a way that maximizes dispersal within a habitat but limits the possibility of encountering new habitats . on the other hand , dispersal can increase under stress , exposing offspring to novel environments . invasive species may therefore exhibit higher dispersal immediately upon colonization of stressful environments , simultaneously expanding their range   while decreasing their probability of establishment through a reduction in population size . invasive species often display a suite of functionally relevant plastic modifications upon encountering a new environment ( e.g. , [ 3638 ] ) , but it is not always clear if this plasticity is necessary for persistence or if , in the absence of plasticity , invasive success would still be high . this model received empirical support through the repeated evolution of increased plasticity for ion - motive enzyme activity during multiple colonization events of freshwater by a marine copepod , likely through repeated selection on preexisting standing genetic variation . but this only shows that plasticity was beneficial , not that it was necessary for colonization . a model by thibert - plante and hendry   deserves empirical support , as it demonstrates a 40% colonization success rate for nonplastic individuals but an 87% colonization success rate for plastic individuals , with the importance of plasticity increasing with the strength of selection . the pmp hypothesis has led to predictions about the degree of plasticity that should be evident in invasive species : ( 1 ) invasive species should be plastic for relevant adaptive traits ; ( 2 ) invasive species should be as or more plastic than their ancestors ; ( 3 ) invasive species should be more plastic than the species they displace ; ( 4 ) plasticity should be greater in invasive species than in noninvasive species . the last year alone has seen numerous studies testing these predictions ( table 1 ) , while several reviews discuss the current state of the matter ( table 2 ) . a related prediction , that plastic species should have greater geographic ranges , has received limited empirical support [ 4245 ] . the most common research program simply measures plasticity in invasive species and concludes that such plasticity may have contributed to invasive success . it is usually unknown if plasticity evolved in the new environment or preexisted prior to invasion . comparison between populations of invasive species from their native and introduced ranges helps address this question  if plasticity is similarly present in both forms , it suggests the preadaptive significance of plasticity , while if plasticity is higher in the invading populations it suggests that plasticity was imperfect but adaptive . resurrection studies , where seeds from plants collected during the initial phase of invasion are grown with seeds collected generations later , have confirmed that plasticity often increases during invasion [ 47 , 48 ] . such studies are still not ideal , as they do not address whether plasticity itself was essential for invasive success . one way to address pmp is to compare plasticity between invasive species and their native competitors . if plasticity is essential for colonization , theory suggests that invasive species will be more plastic than the species they displace . meta - analyses , however , support pmp ( table 2 ) : although there is variation among comparisons , invasive species are on average more plastic than their competitors [ 49 , 50 ] . invasive species may only need to be as plastic as their competitors in order to meet the challenges of a new environment (  join - the - local  hypothesis ) . more alarmingly , these studies are usually performed under isolation and for contrived phenotypes and environments , but the extent and significance of plasticity for invasive success can only be assessed under natural conditions with competition . invasive and native species of daphnia were raised in the presence and absence of predators , separately and while competing . the nonplastic native species outperformed the plastic invader while competing in the absence of predators , but morphological plasticity in the invader gave the invader a competitive edge under predation . in this case clear predictions about the significance of plasticity could be made and assessed ; for many phenotypes measured in invasive species the significance of plasticity is less clear . a second way to establish pmp is to compare plasticity between invasive species and noninvasive conspecifics that have been introduced to but did not become established in new environments . ( note that some studies compare invasive species and  noninvasive  species , where the noninvasive species is simply the species being displaced by the invaders . these studies address prediction number 3 above and are prone to its limitations ( see , e.g. , ) . ) invasive birds and mammals tend to have greater plasticity in learning than their noninvasive conspecifics ( appendix d ) . one particularly interesting study compared invasive and noninvasive populations of the same species . in the plant centaurea stoebe , both diploid and tetraploid populations occur across its natural european range , but in north america tetraploids have been the only successful invaders . a comparison in plasticity of physiological and life - history traits in all three groups showed greater plasticity in tetraploids , but no difference in plasticity between american and european tetraploids . the direction of plasticity appeared to be adaptive under north american climatic conditions , suggesting plasticity 's important role in invasive success in this species . plastic responses in the native species may facilitate persistence in the face of such introductions . for instance , behavioural plasticity upon exposure to an introduced predator may prevent the collapse of the prey population [ 36 , 56 , 57 ] . plasticity in the native species may even prevent successful invasion of the introduced species . on the other hand , for instance , genotypes of impatiens capensis that inhabit distinct environments and which differ in their degree of plasticity were transplanted into the respective genotype 's habitat . the plastic genotype performed better in the nonplastic genotype 's environment than did the nonplastic genotype in the plastic genotype 's environment , and this was associated with the magnitude of phenotypic convergence between native and transplanted genotypes . knowledge of the ancestor - descendent relationship between populations has provided some of the most striking evidence for pmp . yeh and price   studied a population of dark - eyed juncos on the campus of the university of california , san diego , invaders that had left a montane population and successfully colonized this new environment in the 1980s . a six - year study beginning in 1999 found that the warmer coastal environment permitted a longer breeding season , and more offspring per breeding pair , than the montane climate . despite this increased reproductive output , the population remained stable with little migration . they concluded that , in the absence of plasticity , the population would not have survived , presumably due to higher rates of predation on campus than in the wild . benthic and limnetic threespine stickleback are relatively nonplastic in the morphological features that distinguish them , but they occupy opposite ends of the morphological reaction norm of ancestral marine stickleback , suggesting that ancestral plasticity was required for these species pairs to occupy their respective niches ( the  flexible - stem  hypothesis ; [ 62 , 63 ] ; see also [ 6475 ] ) . phenotypic change is greater in populations experiencing anthropogenic disturbance than in those that are not , and this primarily occurs through plastic responses that may be adaptive [ 76 , 77 ] . studies of tolerance limits have shown that many species are not living at the edge of what they can tolerate , suggesting that physiological and molecular plasticity will permit persistence under future climate change [ 78 , 79 ] . pfennig and mcgee   hypothesized that , if pmp is true , clades with plasticity should be more speciose than sister clades of similar age that lack plasticity , due to a combination of reduced extinction risk , greater opportunities to diversify , and , unrelated to pmp , increased evolvability of plastic traits . overall , from climate change to invasive species to phylogenetic approaches , plasticity does seem to be an important contributor to persistence in new or changing environments . although the above examples demonstrate that plasticity is an important means by which species cope with changing environments , many of these examples only infer pmp without directly demonstrating it . this is in part because the definition of  mediated  in pmp is open to debate . baldwin envisioned a situation in which nonplastic individuals were less fit than adaptively plastic individuals . if no individuals were plastic , the population as a whole would go extinct , barring ( we would add today ) evolutionary rescue . this can be called hard pmp and is empirically demonstrated only when plasticity is shown to be responsible for the survival of the individual and/or production of offspring in the new environment . hard pmp can be contrasted with less ambitious but no less interesting research programs that infer that preexistent plasticity has some adaptive significance in a novel environment , what can be called soft pmp . soft pmp studies usually can not rule out alternatives to pmp ; for instance , an organism may fortuitously produce an adaptive phenotype in a new environment , but it may have been able to survive and produce offspring even in the absence of this plastic modification . in the absence of evidence for hard pmp , a consilience of evidence from soft pmp studies is required to stack the evidence in favour of pmp . ideally any study seeking to demonstrate hard pmp will be able to address the following questions . by definition , pmp can only occur if plasticity is retained within the population in the ancestral condition  that is , the potential for plastic modification must preexist the new environment . many plasticity studies that indirectly infer pmp are not geared to address this question , such as comparisons between plasticity in invasive versus noninvasive species . in such cases the evolution of plasticity after invasion can not be ruled out  perhaps invasive species have genomic architectures that are more prone to plasticity evolution . in order to demonstrate pmp , there must be some way to measure plasticity immediately upon exposure to a novel environment , or to infer preexistent plasticity from ancestor - derived comparisons or phylogenetic analyses . experimental environmental manipulation and studies on natural populations during environmental change have shown that plasticity can indeed preexist environmental change . moss grown under zero - gravity conditions developed unusual spiral morphologies ; a killer whale at marine land learned to catch gulls by baiting them with its fish food , a game it then taught to others ; the recent northern range expansion of a butterfly species resulted in the production of a novel wing colouration induced by temperature ; experiments under unnaturally high carbon dioxide levels altered flowering time and carbon stores in numerous plant species ( e.g. , [ 84 , 85 ] ) ; invasive black rat populations developed a novel strategy for accessing pine seeds . studies on developmental plasticity have shown that tissues can respond in remarkable ways to environmental input , resulting in dramatic morphological changes within an individual . the so - called  two - legged goat effect  was named by west - eberhard   after a goat that was forced to walk on two legs due to a congenital limb defect . similar observations were made even earlier by fuld on a  kangaroo - like  two - legged dog . most recently this effect was observed in the extant stem tetrapod polypterus , a fish that can breathe and  walk  on land . when raised in a terrestrial environment , developmental plasticity resulted in morphological changes that improved terrestrial performance and pointed towards a preexistent plasticity explanation for the origins of some aspects of the terrestrial body plan . comparisons between contemporary ancestral and derived populations may also be used to infer preexistent plasticity . if both forms are similarly plastic , it is tempting to infer that plasticity permitted persistence in the novel environment . however , caution should be exercised : plasticity in the ancestral form must be tested in the derived form 's environment . if plasticity is measured in the ancestral form in the ancestral environment , it is possible that , under derived conditions , this plasticity would be hindered , necessitating its reevolution . if the derived form is not plastic but the ancestor is , care should be taken to demonstrate that canalization occurred in the derived form , and not that plasticity subsequently evolved in the contemporary  ancestral  form . this is straightforward to do if multiple derived forms exist that have nonplastic phenotypes representative of opposite ends of the ancestral reaction norm . this is the basis of the  flexible - stem  hypothesis discussed above ( e.g. , ) . simply demonstrating preexistent plasticity is not enough , as this plasticity may be maladaptive , adaptive , or neutral in the new environment . a novel colour phenotype induced by rising temperatures is interesting , but does it have fitness consequences ? others have reviewed the steps taken to demonstrate adaptive plasticity in nature , but not all of these steps apply to preexistent plasticity . for instance , associating the degree of plasticity with the extent of environmental heterogeneity will not work if plasticity is retained in ancestral organisms that do not experience the inducing environment . strong evidence for preexistent plasticity 's adaptive significance comes from flexible - stem scenarios ( e.g. , ) . barring ancestor - derived comparisons , selection experiments on individuals that differ in their degree of plasticity , under novel environmental conditions , would be ideal , but studies that logically consider the function of the modified phenotype in the novel environment would suffice . for instance , learned behaviours that exploit novel food resources do not require further justification to show that they have significance within the new environment . no matter the evidence , it is essential that the preexistence of plasticity and the significance of this plasticity in a new environment be demonstrated together ; on their own neither is sufficient to demonstrate pmp . unfortunately , most studies cited as demonstrating pmp stop here   and do not actually demonstrate that plasticity itself is essential for persistence . important modeling work and meta - analyses suggest that under some conditions at least individuals would perish without plasticity ( [ 16 , 32 , 33 ] ; however note that individual and population persistence are generally not separated ) , but direct empirical demonstrations are limited . for instance , yeh and price   discovered presumably preexistent plasticity that was of utility in the new environment and inferred its role in persistence by demonstrating that , despite the plastic increase in reproductive output , the population remained relatively stable . they associated this stability , rather than population growth , with increased cat predation and from there concluded that , in the absence of this reproductive plasticity , the population would decline . the nature of the question reveals two different ways of thinking about  mediated  that were not captured by the hard versus soft pmp distinction already made . mediated  could be relative to other genotypes in the population . under competition in a new environment , those individuals with preexistent plasticity may outperform nonplastic individuals , resulting in an increase in the frequency of plastic individuals within the population ( e.g. , ) . however , this tells us little about what would have happened had preexistent plasticity not existed . would the nonplastic genotypes have fared so poorly in the new environment in the absence of competition ? mediated  then could also refer to situations in which nonplastic individuals perish in the absence of competition with plastic genotypes . plasticity does not just give an edge over competitors  it is essential for persistence in the new environment . baldwin was not explicit in differentiating between these two forms , but current researchers should be . the most obvious way to address this question is to measure survival of plastic and nonplastic phenotypes under novel environmental conditions , together and separately ( e.g. , ) . if plasticity is favoured by selection from a pool of individuals that differ in plasticity , or if without plasticity the individual would perish , it stands to reason that such plasticity would also be responsible for the continued survival of the population in the new environment . first , individual persistence is an intragenerational process , while population persistence is an intergenerational process . conclude a lengthy review on plasticity and rapid adaptation to climate change in trees , insects , and birds , by suggesting that plasticity may have immediate fitness - improving effects , but over longer time periods evolutionary change will be required for populations to persist . this is in line with baldwin 's hypothesis that plasticity could permit survival long enough for necessary genetic changes to occur . this highlights a crucial point in the definition of pmp : for pmp to be satisfied , it does not require that the population survive indefinitely due to plasticity . so long as plasticity can keep enough individuals around for er to occur , pmp has occurred . second , and in association with this , persistence is a sneaky term that researchers may define in different ways . measures of survival , for instance , will say little about fecundity ; but fecundity is required if the population is to persist . third , individuals and populations survive under different temporal scales and therefore may experience different levels of environmental heterogeneity . plasticity in some traits may permit individuals to survive in the short term but be insufficient to meet the challenges of longer - term environmental change . modeling work strongly supports the conclusion that plasticity can be essential for colonization success or population persistence under changing environments ( [ 16 , 17 ] ; see evolutionary rescue discussion above ) , but experimental work in which the long - term colonization and establishment success of plastic and nonplastic genotypes are compared is needed . soft pmp studies tend to infer yes to questions three and four based on empirical affirmations to questions one and two ( e.g. , ) . but questions one and two are not sufficient to empirically demonstrate pmp . for instance , surface - dwelling progenitors of cavefish harbour cryptic genetic variation for eye size . under cave environments , the heat shock protein 90 system is unable to maintain proper function , resulting in the phenotypic expression of this genetic variation . although this study shows that adaptive plasticity leads to the development of smaller eyes in cave - dwelling fish , it can not rule out the possibility that , in the absence of such plasticity , vestigial eyes would have still evolved . ideally , hard pmp studies will become more common in the future , by demonstrating that plasticity is preexistent , functionally significant , and directly responsible for the persistence of the individual and the population . such studies naturally produce tangential questions that are not necessary for demonstrating pmp , but which are interesting in their own right . there are numerous possibilities , the first of which has received the least amount of attention . ( a ) in the case of the colonizing environment having the same environmental fluctuations as the old environment , plasticity may have evolved as an adaptation to the old environment and maintained its adaptive function in the colonizing environment . this tends to be underappreciated because it seems obvious , but often novel environments vary in other factors that may negatively interact with the reaction norm of interest . if a phenotype adaptively responds to temperature in the old environment , the new environment may have the same temperature fluctuations but a higher salinity which inhibits the expression of the temperature - induced reaction norm . researchers tend to ignore phenotypic similarity between populations , but this is a fruitful avenue for further research , as it could uncover examples of genetic or plastic compensation [ 10 , 93 , 94 ] . ( b ) ancestral plasticity may have evolved in the old environment and be sufficient to partially meet the challenges of the new environment , favouring er [ 16 , 39 ] . of particular theoretical interest for ( c ) are instances in which populations live below their tolerance limits . as one example , sea urchins exposed to low ph increased transcript abundance for genes associated with biomineralization . this transcriptional plasticity restored the morphological phenotype , yet was responding to acidity levels never experienced in nature . physiological stress responses may be capable of compensating for these rarely - if - ever encountered environments . unexpressed plasticity may also be caused by the inherent capacity of organismal structure and behaviour to change in response to novel stimuli in a way that permits proper organismal functioning in the novel environment . this is the  two - legged goat effect  described above [ 9 , 88 ] . cgv is defined as standing genetic variation that has no impact on phenotype or fitness under normal conditions , but which is expressed under stressful or novel conditions [ 95 , 96 ] . cgv can be accumulated due to neutral mutations that occur in unexposed regions of a reaction norm , past selection in other environments , or the action of phenotypic capacitors like hsp90 that reduce the phenotypic effects of novel genetic input [ 92 , 99 ] . novel conditions express these hidden variants , resulting in increased genetic variance for the trait . the random nature of this revealed plasticity may result in some variants being more fit than others and a subset of cgv being selected . experimental evidence supports the importance of cgv for pmp and rapid adaptation ( [ 40 , 100 , 101 ] ; reviewed in ) . importantly , the very nature of plasticity enables the accumulation of cgv in two ways [ 63 , 102 ] . ( a ) since plastic phenotypes are only expressed under particular circumstances , if conditions to produce the phenotype are not met , mutations can accumulate in the unexpressed regions of the reaction norm and be revealed in the new environment . ( b ) the development of plastic phenotypes may require more genes than nonplastic phenotypes . that is , there are situations in which a nonplastic genotype is more fit than a plastic genotype , and yet these maladaptively plastic individuals survive , reproduce , and eventually reevolve their old phenotype through a new developmental pathway . under what situations , then , is adaptive plasticity so essential that without it the individual would perish and the population would go extinct ? is it possible that under most scenarios plasticity is merely beneficial without being necessary for survival ? it is likely that many of the phenotypes essential for persistence are transitory and/or molecular or physiological and are therefore difficult to measure . researchers may not even be aware that plasticity is occurring  ancestral and derived populations may be , at a whole - organism level , phenotypically similar , while plasticity occurs behind the scenes [ 93 , 94 ] . that is , phenotypic similarity may be caused by different developmental networks induced by different environments , and without this plastic compensation , extinction may result . empirical demonstrations of pmp may become increasingly more common as these molecular phenotypes become more readily accessible . an individual 's degree of plasticity may have to do with the amount of environmental heterogeneity experienced early in life . a consistently expressed environment may cause the expression of a plastic phenotype early in life , followed by an insensitivity to further environmental change , while the experience of random heterogeneity may increase the duration of environmental sensitivity . thus genetically identical individuals of the same age class may have very different phenotypic responses to a novel environment . those individuals that persist , and that contribute to the persistence of the population , may persist for reasons other than genetic variation . furthermore , the role of cross - generational epigenetic inheritance in population persistence is only now being elucidated . for these reasons , unless genotypes are directly measured , one should be cautious about calling individuals with different plasticities different  genotypes . there are three components of ecological speciation : the colonization of distinct environments ; adaptive phenotypic and genetic divergence under divergent selection ; and reproductive isolation as a byproduct of divergent selection , with reinforcement as a potential additional step . plasticity can play an important role in each of these steps of speciation ( table 3 ) , with the most obvious step involving survival and phenotypic divergence in divergent environments . however , preexistent plasticity has the ironic role of prohibiting the next stage of ecological speciation , genetic divergence , by permitting repeated and successful migrations between phenotypically divergent populations . the direct connection between pmp and ecological speciation remains intriguing but an as yet unverified possibility . over one hundred years ago , baldwin predicted that plasticity could permit species to survive in changing environments and that plasticity could favour both coincident and correlated variants . simpson   concluded that , although intuitive and in line with current evolutionary theory , there was no compelling evidence for the baldwin effect in nature . today a consilience of evidence from soft pmp literature is highly suggestive of plasticity 's integral role in persistence . hard pmp can be demonstrated only if preexistent fortuitously beneficial plasticity is measured and directly linked with individual and population persistence . theoretical and empirical research has proven promising , but much work remains to be done .
baldwin 's synthesis of the organicist position , first published in 1896 and elaborated in 1902 , sought to rescue environmentally induced phenotypes from disrepute by showing their darwinian significance . 
 of particular interest to baldwin was plasticity 's mediating role during environmental change or colonization 
 plastic individuals were more likely to successfully survive and reproduce in new environments than were nonplastic individuals . 
 once a population of plastic individuals had become established , plasticity could further mediate the future course of evolution . 
 the evidence for plasticity - mediated persistence ( pmp ) is reviewed here with a particular focus on evolutionary rescue experiments , studies on invasive success , and the role of learning in survival . 
 many pmp studies are methodologically limited , showing that preexistent plasticity has utility in new environments ( soft pmp ) rather than directly demonstrating that plasticity is responsible for persistence ( hard pmp ) . an ideal pmp study would be able to demonstrate that ( 1 ) plasticity preexisted environmental change , ( 2 ) plasticity was fortuitously beneficial in the new environment , ( 3 ) plasticity was responsible for individual persistence in the new environment , and ( 4 ) plasticity was responsible for population persistence in succeeding generations . 
 although pmp is not ubiquitous , baldwin 's hypotheses have been largely vindicated in theoretical and empirical studies , but much work remains .