col ##lid ##ing with a " goal block " ( which ends the level ) . = = development = = = = = background and character design = = = in 1990 , sega ordered its in @ - @ house development studio , am ##8 , to develop a game featuring a mascot for the company . this was a position already held by the character alex kidd , but he was considered similar to mario and deemed un ##sat ##is ##factory ; sega president hay ##ao nak ##aya ##ma wanted a character as iconic as mickey mouse . sega had competition from nintendo and its mascot , mario , in mind ; nintendo was dominant at the time , particularly after the release of the
colliding with a " goal block " ( which ends the level ). = = development = = = = = background and character design = = = in 1990, sega ordered its in @ - @ house development studio, am8, to develop a game featuring a mascot for the company. this was a position already held by the character alex kidd, but he was considered similar to mario and deemed unsatisfactory ; sega president hayao nakayama wanted a character as iconic as mickey mouse. sega had competition from nintendo and its mascot, mario, in mind ; nintendo was dominant at the time, particularly after the release of the