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The Burri: Sleep, Sweet Sleep....
Sleep, Sweet Sleep....
Post op day two. I was warned that most pain comes at the 48 hour mark post op for wisdom teeth extraction. So far so good. However, one of my pain meds has decided to start causing me to itch. Not like a rash. More like an annoying, dry skin, sort of itch. I called the doctor and they told me it is likely the narcotic causing it, so I might try to go without it tonight and see what happens. Honestly, I'd rather itch than be in pain, so if I have to tolerate a little itchy scratchy stuff, I'll deal. It isn't enough to drive me batty....yet.
Sleep. Sleep has eluded me for some reason the last week or so. Of course, I started losing a little sleep here and there prior to the procedure because I was so darn nervous about the silly thing. I thought for sure surgery day and day one I would spend knocked out in bed. Not true! Once I shook off the initial anesthesia on surgery day, I was wide awake till bed. Day one post op and I was up at 4:30AM. My mother in law was here all day so I thought for sure I'd get some good naps in. Nope. I think I dozed, but that is it.
Day two, post op. My "helpers" are slowing down because I am feeling better and able to do well on my own. I don't need to be "supervised" or waited on. Today, sleep decided to arrive. Not good when you are home alone with a two year old!! I slept like a ROCK last night and did not even hear my sister in law arrive in the house this morning to get Jacob up. Thank goodness she came over to get him this morning....I think I likely would have slept till 10 and never known he was in the house! Jacob is generally a great napper, so my sister in law stayed till we put him down for a nap today. I figured he would nap till about 4, Chris would be home sometime later in the evening...we would be fine. Of course, you know what they say about the best laid plans..... Jacob did NOT eat lunch today (literally, not one bite). He went down for his nap at 12:30 hysterical and with an empty belly. (Sorry dude. You get what mommy prepares. Won't that be yummy reheated for dinner tonight?!) Anyhow, we put him down for his nap, I take my pain meds and settle in on the couch for some rest. Just as I doze off around 1:45.....I hear....."MOMMY!" Are you kidding me? So....I left him in his bed like any fantastic mommy would (ha ha) for at least another 30-40 minutes with him just talking to himself. Despite leaving him in bed, he was still keeping me up with all his chattering, so I just got him up. UGH.
I hate to be the mom that parks your kid in front of the TV to keep him entertained, but Chris is working late tonight, and I am due another pain med. Looks like an early dinner for us (since I'm on mush diet I get hungry fast and Mr. Grumpy Pants didn't want lunch) and then we'll put on some Sesame Street and perhaps mommy can nod off for just one brief moment of bliss.
Why is it, while I had all the help in the world, I was WIDE awake and now that all the days of sleeplessness catches up to me and all I want to do is sleep, I can't?! Isn't that just how it goes?
I shouldn't complain. Praise God for my health, for a good baby boy who is sweetly entertaining himself "reading" the junk mail, and for a relatively easy recovery so far.
Tomorrow is a new day. Perhaps then I will get to enjoy some sleep. Sweet sleep.....
Posted by Katrina at 4:50 PM
A Visit From Andue!
Mee-sick
Rocking is the Greatest Gift
Jacob Loves Granddaddy

value: Blogger is an American online content management system (CMS) which enables multi-user blogs with time-stamped entries. Pyra Labs developed it before being acquired by Google in 2003.


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English 810, Paper 4: Common Theories and Methods in Travel Writing | Bildungsroman
English 810, Paper 4: Common Theories and Methods in Travel Writing
diariesEnglish 810Imperial Eyes:Travel Writing and Transculturation by M.L. PrattPhD Assignmentspostcolonial theorytravel writing 11/03/2016
As I’ve discussed in an earlier post, studying travel writing requires scholars to first contextualize the writing to understand concepts such as genre, authorship, veracity, etc. This can be incredibly difficult as writing with travel themes overlaps across genres. Despite the division among travel writing scholars’ perspectives, the two overwhelmingly dominant theoretical frameworks to view travel literature are postcolonial and feminist criticism.
Postcolonial Framework
Foundational postcolonial critic, Edward Said borrows Michel Foucault’s theory of discourse to explore the term “orientalism” as a “system of knowledge” (73) the West (namely America, France and Britain) uses to explain, think / write about the Middle East and India. Said affirms that this discourse not only perpetuates cultural, social, imperialistic expectations of the the Orient, but it also helps shape Western identity (68). As this discourse exists, “European culture was able to . . . produce . . . the Orient politically, sociologically, militarily, ideologically, scientifically, and imaginatively during the post-Enlightenment period” in an effort to simultaneously dominate the Orient and define itself as superior (70).
The varying types of writers- journalists, missionaries, tourists, scientists, novelists- perpetuates “positional superiority” over the Orient, providing “a whole series of possible relationships with the Orient without ever losing him the upper hand” (73). Moreover, Said argues that Orientalism is produced by agents involved “in his own circumstances” (77); in other words, there are no pure individuals studying a the Orient- there are “Americans”, “Europeans”, etc., who bring with them all the traditional and preconceived expectations of the Orient, but most importantly, they bring positions of dominance. It is because of this framework that Said insists that Orientalism has “less to do with the Orient than it does with ‘our’ world,” reaffirming power roles (79).
For travel writing scholars, the work of feminist historians is invaluable. For example, The 1970s movements in feminism saw a resurgence of interest in women’s travel writing that had long been “superficially ... strongly associated with men” (Thompson 3), namely the travel writing from the 19th-century American West; the discourse of the frontier (both in fiction and nonfiction) provides feminist historians a plethora of first person narrative accounts of a time of great mobility, cultural exchange, warfare and political and global restructuring.
In this short news report, it becomes quickly obvious how difficult using diaries as objects of study can be, but with 21st century digitization technology, diaries and travel logs are more accessible to a wider audience.
The majority of the hundreds of diaries of the 1800s in America document the experience of The Overland Trail, linking the east with California or Oregon. John M. Faragher, author of Women and Men on The Overland Trail, estimates that from 1840 through 1870 as many as “half a million individuals traveled the overland route to the Pacific Coast and other parts of the West” (11), and Lillian Schlissel, author of Women’s Diaries of the Westward Journey, describes how “Over 800 diaries and day journals kept by those who made the overland journey have been published or cataloged in archives, and many more are still in family collections” (11).
These diaries became important objects of study for feminist historians like Armitage and Jameson who conclude that despite the dailiness that overwhelms female frontier diaries, they are still relevant and perhaps can divulge more authentic information about life on the frontier, exchange with natives and non-white peoples, allowing, at times, rare insights.
Actually, this kind of critical theory is what coaxed me into studying travel writing as a sub-discipline, so it is easy for me to see the benefits of these kinds of conversations- shedding a feminist light on a traditionally male-dominated writing space allows readers with cliché assumptions, like myself, to become curious and ask questions which overlap across disciplines.
What these Theories Share
The leading publisher of travel writing studies is certainly Routledge, and a quick look at Routledge’s research in Travel Writing Studies webpage shows how significant feminist and postcolonial theory continues to be to the study of this genre for the past decade; notable works include Women, Travel Writing, and Truth and Travel Writing, Form, and Empire. The obvious effect that travel writing studies has on the academy is the varying historical, social and political perspectives divulged in, often, private travel diaries of people (works from / about females, workers or the non-elite/ non-military traveler) during times of great movement. The archival of such travel writings allows students to “read against the grain of what they are now regularly taught to see” (Campbell) and rethink sources that shape knowledge (epistemology). Moreover, Pratt’s Imperial Eyes: Travel Writing and Transculturation, a postcolonial study of travel writing, (re)introduced critical vocabulary such as: “contact zones” (7-8), “transculturation” (7), and “autoethnography” (9) in the early 1990s, placing valuable significance on the “other” in travel writing while simultaneously adding to debates on how English scholars “shape-re-member-[an alternative] rhetorical presence" (Glenn 8). With that in mind, both postcolonial and feminist frameworks allow travel writing to highlight themes of power, exploitation, “other” and control.
Tags: diariesEnglish 810Imperial Eyes:Travel Writing and Transculturation by M.L. PrattPhD Assignmentspostcolonial theorytravel writing

type: global


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Must Love Books: Top 5 favorite Universal Studios characters
Paperback WriterSeptember 13, 2010 at 8:57 PMI was just there in June. I was there for opening week of Harry Potter! I hope you have a wonderful time there this week. I love the mummy ride, the simpsons, olive oil's ride, make sure to hit up the big jurassic park ride too! I blogged about my Harry Potter vacation, can't wait to hear about yours!ReplyDeleteAdd commentLoad more...


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US20140278932A1 - Methods and systems for determining relevance of advertising categories for devices - Google Patents
Methods and systems for determining relevance of advertising categories for devices Download PDF
US20140278932A1
US20140278932A1 US13/840,444 US201313840444A US2014278932A1 US 20140278932 A1 US20140278932 A1 US 20140278932A1 US 201313840444 A US201313840444 A US 201313840444A US 2014278932 A1 US2014278932 A1 US 2014278932A1
US13/840,444
Bryant Y. Chou
VUNGLE Inc
2013-03-15 Application filed by VUNGLE Inc filed Critical VUNGLE Inc
2013-03-15 Priority to US13/840,444 priority Critical patent/US20140278932A1/en
2013-07-09 Assigned to VUNGLE, INC. reassignment VUNGLE, INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: FRAGKOS, IOANNIS, CHOU, BRYANT Y.
2014-09-18 Publication of US20140278932A1 publication Critical patent/US20140278932A1/en
Methods and systems are described for determining relevance for advertising categories for devices. In one embodiment, a system determines parameters for relevancy scores for advertising categories for a device. The system generates engagement factors for the advertising categories for the device. The system can generate the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors.
Embodiments of the invention are generally related to methods and systems for determining a relevance of advertising categories for devices.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. Advertisements (ads) can be presented to the intended user in the form of banner ads, text boxes, and video ads. However, these advertisements may be difficult to distribute to a targeted user that is likely to be responsive and interested in the advertisements.
In another embodiment, a system compares a first profile of advertising categories for a first device to a second profile of the advertising categories for the second device and determines how similar at least one category of the advertising categories of the first profile is in comparison to at least one category of the advertising categories of the second profile. The system can then predict a relevancy of at least one category of the advertising categories for at least one of the first and second devices.
Other embodiments are also described. Other features of embodiments of the present invention will be apparent from the accompanying drawings and from the detailed description which follows.
FIG. 1 shows an embodiment of a block diagram of a system for providing advertising services.
FIG. 2 illustrates a flow diagram of operations for providing advertising services including ad campaigns based on device profiles in accordance with certain embodiments.
FIG. 3 illustrates a flow diagram of operations for detecting a network and utilizing the network in accordance with certain embodiments.
FIG. 4 illustrates a flow diagram of operations for optimizing ad selection through device and category scoring in accordance with certain embodiments.
FIG. 5 illustrates a flow diagram of operations for predicting category relevancy in accordance with certain embodiments.
FIG. 6 illustrates Device X's category profile overlaid with Device Y's category profile in accordance with one embodiment.
FIG. 7 illustrates a diagrammatic representation of a machine in the exemplary form of a computer system 700 within which a set of instructions, for causing the machine to perform any one or more of the methodologies discussed herein, may be executed.
Methods and systems are described for providing advertising services based on device profiles. In one embodiment, a system determines parameters for relevancy scores for advertising categories for a device. The system generates engagement factors for the advertising categories for the device. The system can generate the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors.
In mobile video advertising, high performing campaigns are needed for advertisers, publishers, and users of the publishers. Advertisers include organizations that pay for advertising services including advertisements on a publisher network of applications and games. Publishers provide content for users. Publishers can include developers of mobile applications and games. The publishers are interested in generating revenue through displaying video ads to their users.
Performance can be defined in terms of click-through rates (CTR), conversion rates, and video completion rates. The process in which a user selects an ad is referred to as a click-through, which is intended to encompass any user selection. The ratio of a number of click-throughs to a number of times an ad is displayed is referred to as the CTR of the ad. A conversion occurs when a user performs a transaction related to a previously viewed ad. For example, a conversion may occur when a user views a video ad and installs an application being promoted in the video ad. A conversion may occur when a user views a video ad and installs an application being promoted in the video ad within a certain time period. A conversion may occur when a user is shown an ad and decides to make a purchase on the advertiser's web site within a certain time period. The ratio of the number of conversions to the number of times an ad is displayed is referred to as the conversion rate. A video completion rate is a ratio of a number of video ads that are displayed to completion to a number of video ads initiated on a device. Advertisers may also pay for their ads through an advertising system in which the advertiser bid on ad placement on a cost-per-click (CPC) or a cost-per-mille (CPM) basis with a mille representing a thousand impressions.
FIG. 1 shows an embodiment of a block diagram of a system 100 for providing advertising services. The system 100 includes an advertising engine 130 with processing logic 132, device profiles 134, optimization logic 140 with processing logic 142, and storage medium 136. The system 100 provides advertising services for advertisers 184 to devices 102, 104, and 106 (e.g., source device, client device, mobile phone, tablet device, lap top, computer, connected or hybrid television (TV), IPTV, Internet TV, Web TV, smart TV, etc.). The publishers 182 publish content along with ads. The system 100, devices 102, 104, 106, advertisers 184, and publishers communicate via a network 180 (e.g., Internet, wide area network, etc.). The advertising services provided to the devices may include a video ad that includes a preview (e.g., video trailer) of an application (e.g., mobile application) with at least one selectable option. The optimization logic 140 may determine parameters of relevancy scores for different advertising categories (e.g., action games, arcade games, communication, fashion, etc.) for a device and also engagement factors for the advertising categories for the device.
In one embodiment, the system 100 includes a storage medium 136 to store one or more software programs. Processing logic (e.g., 132, 142) is configured to execute instructions of at least one software program to generate a device profile for a device 102, 104, 106, etc.) based on at least two parameters including location (e.g., GPS coordinates, IP address, cellular triangulation, etc.) of the device, a social profile for a user of the device, and categories or types of applications installed on the device. The social profile may include a user's history and preferences for a variety of different types of social media applications. The processing logic is further configured to determine a likelihood or probability for each of a set of uninstalled applications that the user will install the respective uninstalled application. The processing logic is further configured to select an ad for an uninstalled application having a highest likelihood of being installed. The processing logic is further configured to send the ad (e.g., video trailer of the selected uninstalled application) to the device and determine an appropriate time or times to display the ad for the selected uninstalled application on the device. The processing logic is further configured to display the ad for the selected uninstalled application on the device at the appropriate time or times. The device profile may be generated based on at least one of a language used by the user of the device and a gender of the user. The device profile may also be generated based on peer applications installed on devices of peers of the user. The device profile may be based on any combination of parameters including location of the device, social profile of the user, categories or types of applications installed on the device, language used by the user, and gender of the user. Parameters of the device profile may be used to infer with statistical heuristics other parameters. For example, the categories or types of applications (e.g., movie, sports, games, fashion, communications, collaborative applications, action, applications typically installed by females, applications typically installed by males) installed on a device may be used to infer a demographic of the user.
In one embodiment, an ad selection algorithm of the ad engine 130 receives location data for the device and then selects relevant ads for the device to display to the user. For example, an automobile dealership in close proximity to the user may be detected by the device and cause the ad engine to select an ad for the automobile dealership. A restaurant in close proximity to the user may be detected by the device and cause the ad engine to select an ad for the restaurant.
FIG. 2 illustrates a flow diagram of operations for providing advertising services including ad campaigns based on device profiles in accordance with certain embodiments. The operations of method 200 may be executed by an apparatus or system, which includes processing circuitry or processing logic. The processing logic may include hardware (circuitry, dedicated logic, etc.), software (such as is run on a general purpose computer system or a dedicated machine or a device), or a combination of both. In one embodiment, a system performs the operations of method 200.
At block 202, the system generates a device profile for a device based on one or more parameters. For example, the device profile may be based on at least one parameter of a group of parameters including a location (e.g., GPS coordinates, IP address, cellular triangulation, etc.) of the device, a social profile for the user of the device based on social applications accessed by the user, applications installed on the device, a primary language used by the user of the device, a gender of the user, and peer applications installed on devices of peers (e.g., friends, friends within a social network, friends within a business network, etc.) of the user, but not installed on the device of the user. At block 204, the system determines a likelihood or probability that the user will install an uninstalled application on the device for each of a grouping of uninstalled applications. The uninstalled applications may be similar applications to currently installed applications, peer applications, or any application that the user may potentially be interested in installing. For example, the system may determine the likelihood based on a score for each of the grouping of uninstalled applications. At block 206, the system selects an advertisement for an uninstalled application having a highest likelihood (e.g., highest score) of being installed. At block 208, the system sends the ad with a preview (e.g., video trailer) of the selected uninstalled application to the device. At block 210, the system determines an appropriate time or times to display the ad of the selected uninstalled application on the device. At block 212, the system displays the ad of the selected uninstalled application on the device at the appropriate time or times.
FIG. 3 illustrates a flow diagram of operations for detecting a network and utilizing the network in accordance with certain embodiments. The operations of method 300 may be executed by an apparatus or system, which includes processing circuitry or processing logic. The processing logic may include hardware (circuitry, dedicated logic, etc.), software (such as is run on a general purpose computer system or a dedicated machine or a device), or a combination of both. In one embodiment, a system performs the operations of method 300.
The system determines a type of network (e.g., 4G LTE, 3G, WiFi, WiMax, etc.) being utilized by a device at block 302. The system determines types of networks capable of being utilized by the device that a software application is permitted to be downloaded to the device at block 304. A developer of the software application may choose the types of networks suitable for installing the software application. An advertising software design kit (SDK) may be integrated with an installed software application or operating system of the device. The SDK may be in communication with an ad engine or optimization logic of the system. The system determines an appropriate fidelity (e.g., high fidelity, medium fidelity, low fidelity, audio-only, etc.) for an ad (e.g., a video trailer) to be displayed on the device based on the type of network being utilized by the device at block 306. The system determines a frequency for displaying the ad (e.g., video trailer) on the device at block 308. For example, the video trailer may be limited to being displayed on the device once every 5 minutes, once per day, etc. The system may determine a lifetime maximum number of times for displaying the ad on the device at block 310. The system determines an appropriate time or times to display the ad of an uninstalled application on the device at block 312. The system sends the ad with the appropriate fidelity to the device at block 314.
FIG. 4 illustrates a flow diagram of operations for optimizing ad selection through device and category scoring in accordance with certain embodiments. The operations of method 400 may be executed by an apparatus or system, which includes processing circuitry or processing logic. The processing logic may include hardware (circuitry, dedicated logic, etc.), software (such as is run on a general purpose computer system or a dedicated machine or a device), or a combination of both. In one embodiment, a system performs the operations of method 400.
In one embodiment, the method delivers the most relevant and highest converting ads (e.g., video trailers) to devices using data about the device behavior. The system (e.g., system 100 with optimization logic 140) determines parameters of relevancy scores for different advertising categories (e.g., action games, arcade games, communication, fashion, etc.) for a device having different types of installed software applications for the different types of advertising categories at block 402. The parameters may include a percentage of each video advertisement per advertising category that was viewed by a user of the device, a number of clicks on a mobile ad network for each video advertisement, and post click actions after a video ad plays. The system may determine a percentage of each video advertisement per advertising category that was viewed by a user of the device and a corresponding video score constant (e.g., view percentage constant). The system may determine whether the device receives at least one user input for selecting or interacting with at least one video advertisement per advertising category (e.g., number of clicks) and a corresponding video score constant (e.g., click constant). The system may determine a number of post click actions for at least one video advertisement per advertising category and a corresponding video score constant (e.g., post click action constant). The system (e.g., system 100 with optimization logic 140) may generate engagement factors for the advertising categories for the device at block 404. The system may generate the relevancy scores for the advertising categories for the device based on these parameters and engagement factors at block 406. The system can update a relevancy score for an advertising category upon receiving one or more user inputs that engage with a video advertisement for the advertising category.
The relevancy score for each advertising category helps advertising algorithms of the ad engine or optimization logic provide rankings to each ad campaign. Tables 1 and 2 below show exemplary tables with relevancy scores and engagement factors for devices X and Y.
for Device X:
category score Engagement factor
Games (action) 16.2 4
Games (arcade) 14.1 7
Communication 7.9 2
Fashion −0.1 4
for Device Y:
Games (action) 15.3 4
Games (arcade) 15.1 3
Communication 5.0 2
Fashion undefined 0
The relevance score can be applied for ranking which campaigns to deliver to each device. For example, Device X will show Games (action), then Games (arcade), then Communication, then Fashion. This order is due to the user's Relevancy Score per category.
Scores are calculated based on a user's behavior and interaction with various ad campaigns. For example, if the user clicks on an arcade gaming ad, the user's score would increase by 4 points for the arcade gaming category.
Device X(games[arcade])+=4
The engagement factor keeps a count of how many times the user engaged with that ad category. The engagement factor is used to determine how engaged a device is to at least some and possibly all advertising mediums. It is calculated based on the number of impressions, factoring in the number of times a device has clicked as well as post click actions (e.g., signing up for an account, downloading an application). In one embodiment, the following equation represents how the engagement factor is calculated.
E engagement =C impressions(−0.1)+C Clicks(0.6)+C post(4)
After every interaction with an ad unit, the scores for that device's respective category will be modified according to the constants shown below in Table 3.
Mobile Video Score Constants
View <50% −0.1
View 50% 0.1
View 75% 0.4
View 90% 1.0
Click 4.0
Post Click Action 16.0
In the case where the view is not “forced” upon the user, it is important to measure how much of the video was viewed because this is an indication of whether the user thought that the video ad was engaging.
FIG. 5 illustrates a flow diagram of operations for optimizing ad selection through predicting category relevancy in accordance with certain embodiments. The operations of method 500 may be executed by an apparatus or system, which includes processing circuitry or processing logic. The processing logic may include hardware (circuitry, dedicated logic, etc.), software (such as is run on a general purpose computer system or a dedicated machine or a device), or a combination of both. In one embodiment, a system performs the operations of method 500.
The system compares a first profile of advertising categories for a first device to a second profile of the advertising categories for a second device at block 502. The system determining how similar at least one category of the advertising categories of the first profile is in comparison to at least one category of the advertising categories of the second profile at block 504. The system predicts a relevancy of at least one category of the advertising categories for at least one of the first and second devices at block 506. Predicting a relevancy of at least one category of the advertising categories for at least one of the first and second devices occurs based on how similar the at least one category of the advertising categories of the first profile is in comparison to the at least one category of the advertising categories of the second profile as determined at block 504. If a relevancy of category A is similar for first and second devices, then a relevancy for a different category B may also be similar.
For example, device relevancy is predicted by looking at how devices perform when compared next to each other. For example, given Device X earlier, and Device Y, a conclusion can be drawn that Device Y is not interested in the “Fashion” category due to its close resemblance to Device X's scoring in other categories. Thus, an opportunity can be taken to remove fashion campaigns from Device Y's candidate campaigns.
FIG. 6 illustrates Device X's category profile overlaid with Device Y's category profile in accordance with one embodiment. In the event that a system with an ad engine is trying to determine how strong of a category Fashion is for Device Y, the system can build a relevancy between Device X's and Device Y's category profiles and deduce that Fashion is not going to be a strong category for Device Y.
The calculation of how Device X can be correlated to Device Y's Category profile can be used to determine how to score that device's similarity. This can be calculated by measuring similarities between different categories. For example, if the system does not know Device Y's games action score, and if the system determines that games action is a certain percentage (e.g., 90%) similar to games arcade, then the system can roughly calculate Device Y's game action score as follows.
Difference (games arcade)=Device X's games arcade−Device Y's games arcade
Scale (games action)=Difference (games arcade)*0.9
Device Y's games action=Scale (games action)
In some embodiments, the operations of the methods disclosed herein can be altered, modified, combined, or deleted. For example, the operation of block 210 can occur prior to the operation of block 208 of FIG. 2. The operation of block 314 may occur prior to at least one of operations 308, 310, and 312. The methods in embodiments of the present invention may be performed with an apparatus or data processing system as described herein. The apparatus or data processing system may be a conventional, general-purpose computer system or special purpose computers, which are designed or programmed to perform only one function, may also be used.
The computer system 700 may further include a network interface device 708. The computer system 700 also may include a video display unit 710 (e.g., a liquid crystal display (LCD) or a cathode ray tube (CRT) or touch screen), an optional alphanumeric input device 712 (e.g., a keyboard), an optional cursor control device 714 (e.g., a mouse), and a signal generation device 716 (e.g., a speaker).
The data storage device 718 may include a machine-accessible non-transitory medium 731 on which is stored one or more sets of instructions (e.g., software 722) embodying any one or more of the methodologies or functions described herein. The software 722 may also reside, completely or at least partially, within the main memory 704 and/or within the processor 702 during execution thereof by the computer system 700, the main memory 704 and the processor 702 also constituting machine-accessible storage media. The software 722 may further be transmitted or received over a network 720 via the network interface device 708.
The machine-accessible non-transitory medium 731 may also be used to store data structure sets that define user identifying states and user preferences that define user profiles. Data structure sets and user profiles may also be stored in other sections of computer system 700, such as static memory 706.
In one embodiment, a machine-accessible non-transitory medium contains executable computer program instructions which when executed by a data processing system cause the system to perform a method. The method determines with the system parameters for relevancy scores for advertising categories for a device. The method generates engagement factors for the advertising categories for the device and generates the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors. Determining a plurality of parameters for relevancy scores for the advertising categories for a device includes determining a percentage of each video advertisement per advertising category that was viewed by a user of the device and determining a corresponding video score constant, determining a number of clicks for at least one video advertisement per advertising category and determining a corresponding video score constant, and determining a number of post click actions for at least one video advertisement per advertising category and determining a corresponding video score constant. Generating the engagement factors for the advertising categories for the device includes determining a number of times that the user viewed at least one advertisement for each advertising category, determining a number of clicks for at least one advertisement for each advertising category, and determining a number of post click actions for at least one advertisement for each advertising category.
In another embodiment, a machine-accessible non-transitory medium contains executable computer program instructions which when executed by a data processing system cause the system to perform a method. The method compares a first profile of advertising categories for a first device to a second profile of the advertising categories for the second device and determines how similar at least one category of the advertising categories of the first profile is in comparison to at least one category of the advertising categories of the second profile. The method further includes predicting a relevancy of at least one category of the advertising categories for at least one of the first and second devices. The method includes predicting a relevancy of at least one category of the advertising categories for at least one of the first and second devices. The prediction occurs based on how similar the at least one category of the advertising categories of the first profile is in comparison to the at least one category of the advertising categories of the second profile and then applying this similarity to a different category.
In one embodiment, a system includes a storage medium to store one or more software programs and processing logic that is configured to execute instructions of at least one software program. The processing logic is configured to execute instructions of at least one software program to determine parameters for relevancy scores for advertising categories for a device, generate a plurality of engagement factors for the advertising categories for the device, and generate the relevancy scores for corresponding advertising categories for a device based on the parameters and the engagement factors. Determining the parameters for relevancy scores for the advertising categories for a device includes determining a percentage of each video advertisement per advertising category that was viewed by a user of the device and determining a corresponding video score constant, determining a number of clicks for at least one video advertisement per advertising category and determining a corresponding video score constant, and determining a number of post click actions for at least one video advertisement per advertising category and determining a corresponding video score constant. Generating the engagement factors for the advertising categories for the device includes determining a number of times that the user viewed at least one advertisement for each advertising category, determining a number of clicks for at least one advertisement for each advertising category, and determining a number of post click actions for at least one advertisement for each advertising category.
While the machine-accessible non-transitory medium 731 is shown in an exemplary embodiment to be a single medium, the term “machine-accessible non-transitory medium” should be taken to include a single medium or multiple media (e.g., a centralized or distributed database, and/or associated caches and servers) that store the one or more sets of instructions. The term “machine-accessible non-transitory medium” shall also be taken to include any medium that is capable of storing, encoding or carrying a set of instructions for execution by the machine and that cause the machine to perform any one or more of the methodologies of the present invention. The term “machine-accessible non-transitory medium” shall accordingly be taken to include, but not be limited to, solid-state memories, optical and magnetic media, and carrier wave signals.
determining a plurality of parameters for relevancy scores for advertising categories for a device;
generating a plurality of engagement factors for the advertising categories for the device; and
generating the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors.
2. The method of claim 1, wherein determining a plurality of parameters for relevancy scores for advertising categories for a device comprises:
determining a percentage of each video advertisement per advertising category that was viewed by a user of the device and determining a corresponding video score constant.
3. The method of claim 2, wherein determining a plurality of parameters for relevancy scores for advertising categories for a device comprises:
determining a number of clicks for at least one video advertisement per advertising category and determining a corresponding video score constant.
4. The method of claim 3, wherein determining a plurality of parameters for relevancy scores for advertising categories for a device comprises:
determining a number of post click actions for at least one video advertisement per advertising category and determining a corresponding video score constant.
5. The method of claim 1, wherein generating the plurality of engagement factors for the advertising categories for the device comprises:
determining a number of times that the user viewed at least one advertisement for each advertising category;
determining a number of clicks for at least one advertisement for each advertising category; and
determining a number of post click actions for at least one advertisement for each advertising category.
6. A machine-accessible non-transitory medium containing executable computer program instructions which when executed by a data processing system cause said system to perform a method, the method comprising:
7. The machine-accessible non-transitory medium of claim 6, wherein determining a plurality of parameters for relevancy scores for the advertising categories for a device comprises:
8. The machine-accessible non-transitory medium of claim 7, wherein determining a plurality of parameters for relevancy scores for the advertising categories for a device comprises:
9. The machine-accessible non-transitory medium of claim 8, wherein determining a plurality of parameters for relevancy scores for the advertising categories for a device comprises:
10. The machine-accessible non-transitory medium of claim 6, wherein generating the plurality of engagement factors for the advertising categories for the device comprises:
a storage medium to store one or more software programs;
processing logic that is configured to execute instructions of at least one software program to:
generating the relevancy scores for corresponding advertising categories for a device based on the parameters and the engagement factors.
12. The system of claim 11, wherein determining a plurality of parameters for relevancy scores for the advertising categories for a device comprises:
13. The system of claim 12, wherein determining a plurality of parameters for the relevancy scores for the advertising categories for a device comprises:
14. The system of claim 13, wherein determining a plurality of parameters for relevancy scores for the advertising categories for a device comprises:
15. The system of claim 11, wherein generating the plurality of engagement factors for the advertising categories for the device comprises:
comparing a first profile of advertising categories for a first device to a second profile of the advertising categories for the second device; and
determining how similar at least one category of the advertising categories of the first profile is in comparison to at least one category of the advertising categories of the second profile.
predicting a relevancy of at least one category of the advertising categories for at least one of the first and second devices.
18. The method of claim 17, wherein predicting a relevancy of at least one category of the advertising categories for at least one of the first and second devices occurs based on how similar the at least one category of the advertising categories of the first profile is in comparison to the at least one category of the advertising categories of the second profile.
19. A machine-accessible non-transitory medium containing executable computer program instructions which when executed by a data processing system cause said system to perform a method, the method comprising:
20. The machine-accessible non-transitory medium of claim 19, further comprising:
21. The machine-accessible non-transitory medium of claim 20, wherein predicting a relevancy of at least one category of the advertising categories for at least one of the first and second devices occurs based on how similar the at least one category of the advertising categories of the first profile is in comparison to the at least one category of the advertising categories of the second profile.
US13/840,444 2013-03-15 2013-03-15 Methods and systems for determining relevance of advertising categories for devices Abandoned US20140278932A1 (en)
US13/840,444 US20140278932A1 (en) 2013-03-15 2013-03-15 Methods and systems for determining relevance of advertising categories for devices
PCT/US2014/026468 WO2014151799A2 (en) 2013-03-15 2014-03-13 Methods and systems for determining relevance of advertising categories for devices
CN201480028695.2A CN105408928A (en) 2013-03-15 2014-03-13 Methods and systems for determining relevance of advertising categories for devices
US20140278932A1 true US20140278932A1 (en) 2014-09-18
ID=50628966
US13/840,444 Abandoned US20140278932A1 (en) 2013-03-15 2013-03-15 Methods and systems for determining relevance of advertising categories for devices
US (1) US20140278932A1 (en)
CN (1) CN105408928A (en)
WO (1) WO2014151799A2 (en)
US20160224683A1 (en) 2015-01-30 2016-08-04 Cory Michael Hicks Blending of content item types in a social network
CN101599160A (en) * 2009-07-14 2009-12-09 清华大学;北京搜狗科技发展有限公司 Method for launching advertisement and device thereof
2013-03-15 US US13/840,444 patent/US20140278932A1/en not_active Abandoned
2014-03-13 CN CN201480028695.2A patent/CN105408928A/en active Search and Examination
2014-03-13 WO PCT/US2014/026468 patent/WO2014151799A2/en active Application Filing
WO2014151799A2 (en) 2014-09-25
WO2014151799A3 (en) 2016-03-17
CN105408928A (en) 2016-03-16
KR101650117B1 (en) 2016-08-22 Conversion path performance measures and reports
AU2012294601B2 (en) 2014-08-21 Cross-media attribution model for allocation of marketing resources
US8682725B2 (en) 2014-03-25 Regional location-based advertising
US8103544B2 (en) 2012-01-24 Competitive advertising server
US20120259851A1 (en) 2012-10-11 Aggregation of conversion paths utilizing user interaction grouping
Owner name: VUNGLE, INC., CALIFORNIA
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:CHOU, BRYANT Y.;FRAGKOS, IOANNIS;SIGNING DATES FROM 20130405 TO 20130514;REEL/FRAME:030762/0828

value: Google Patents is a search engine from Google that indexes patents and patent applications.


text:
Gas station customer attacked with tire iron in Seal Beach fights back
Jun 30, 2015 | 10:00 AM
A Seal Beach surveillance videoshows a man striking another man with a tire iron while the victim was filling up his gas tank.
Police were asking for the public's help Tuesday in finding a man who randomly attacked a customer at a gas station in Seal Beach with a tire iron, leaving the victim with a bloody gash to his head.
Investigators have not identified the attacker or concluded why he went after the customer but think it may have been an attempted carjacking or robbery that went wrong, and the customer fought back, Sgt. Philip Gonshak said.
The attack occurred after 10 p.m. Sunday at a Mobil gas station on Seal Beach Boulevard near shopping centers and an apartment complex.
In a security camera video of the incident, a 26-year-old man from Cypress is seen filling up his truck when a man carrying a tire iron runs into the camera frame and smacks the customer in the head with it.
The customer fought back, and the attacker ran off. The customer called 911 to report the attack and said he was bleeding from the head, according to KTLA.
The attacker was described as a 5-foot-11, cleanshaven Latino with a thin build and dark complexion, wearing black tennis shoes with white knee-high socks, long khaki shorts, a blank tank top and a black-on-white baseball cap. Anyone with information is asked to call Seal Beach police Det. Mariana Martinez at (562) 799-4100.

value: The Los Angeles Times (abbreviated as LA Times) is a daily newspaper based in El Segundo, California, which has been published in Los Angeles, California, since 1881. It has the fifth-largest circulation in the U.S., and is the largest American newspaper not headquartered on the East Coast.


text:
EzGreensboro News & Record. EzGreensboro.com: #thematrix; "The average American is plugged into “the matrix” in some way for more than 10 hours a day"
#thematrix; "The average American is plugged into “the matrix” in some way for more than 10 hours a day"
"The following numbers come directly from Nielsen, and they show how much news, information and entertainment average Americans consume through various methods each day…
Using Internet on a computer: 1 hour, 6 minutes"
http://theeconomiccollapseblog.com/archives/it-is-about-time-that-we-had-a-president-that-was-willing-to-go-to-war-with-the-mainstream-media
"The Matrix ...depicts a dystopian future in which reality as perceived by most humans is actually a simulated reality called "the Matrix", created by sentient machines to subdue the human population, while their bodies' heat and electrical activity are used as an energy source. Computer programmer "Neo" learns this truth and is drawn into a rebellion against the machines, which involves other people who have been freed from the "dream world".
...Interpretations of The Matrix often reference Baudrillard's philosophy to demonstrate that the film is an allegory for contemporary experience in a heavily commercialized, media-driven society, especially in developed countries.
...We are living in a computer-programmed reality, and the only clue we have to it is when some variable is changed, and some alteration in our reality occurs.
...Once one accepts The Matrix as a generated reality of malicious machines invention then this is Descartes' First Meditation, or evil demon, a hypothesis that the perceived world might be a comprehensive illusion created to deceive us.
...Plato's theory of Forms, which holds that the true essence of an object is not what we perceive with our senses, but rather its quality, and that most people perceive only the shadow of the object and are thus limited to false perception.
Kant...people come to know and explore our world through synthetic means (language, etc.), and thus this makes it rather difficult to discern truth from falsely perceived views. This means we ourselves are our own agents of deceit, and so in order for one to know truth, one must choose to openly pursue truth.
...The machines had to amend their choice of programming in order to make people subservient to them, and so they conceived The Matrix...
...the machines wished to impose a perfect world on humans in an attempt to keep people content to remain completely submissive to the machines, both consciously and subconsciously..."
Abner Doon,


text:
Title: The Vow (Blu-Ray)
UPC: 043396398160
Description: Scott Speedman, Sam Neill, Channing Tatum, Rachel McAdams. Fair....
Scott Speedman, Sam Neill, Channing Tatum, Rachel McAdams. Fair. 2012 Run time: 104. Ex-rental. May have wear on packaging or disc. May be former rental. Buy with confidence-Satisfaction Guaranteed!

value: Alibris is an online store that sells new books, used books, out-of-print books, rare books, and other media through an online network of independent booksellers.


text:
BeatleWear: breaking weather
posted by happyspider @ 7:13 pm
At November 23, 2007 11:00 am, Kate said…
It is amazing how one catty remark like that can have such a destructive effect - more so than a compliment. This week has seen a few tetchy situations like that for me and I now respond straight back. Not very adult I know but at least I don't carry the resentment inside as I used to.
At November 23, 2007 11:01 am, Kate said…
"a small-minded, bigoted weiner with the wit and verve of a porridge sandwich (who believes tampons to be a 'luxury item')"
At November 24, 2007 3:42 pm, Neet said…
Yeah, it's easier said than done to not let other people's pettiness get to you isn't it?
I can relate to the relief in the weather change... The kids at the child care centre were all being a bit weird earlier in the week with all the heat and humidity. Strange how the weather affects their collective mood so much. But then I spose it affects ours a lot too!
The tank looks great :)


text:
Pet Services in San Leandro, California with Reviews & Ratings - YP.comFind People•Advertise With UsBrowseFind PeopleFeatured CollectionsRestaurantsAutomotiveHome ImprovementHealth & WellnessAttorneysPeople Searched For...PlumbersHome Health ServicesRoofing ContractorsAuto Repair & ServiceDentistsPawnbrokersElectriciansEmployment Agencies24 Hour LaundromatsRecycling CentersFurniture StoresWindshield RepairBankruptcy Law AttorneysPest Control ServicesAutomobile Parts & SuppliesCoin Dealers & SuppliesFloristsMachine ShopsFlooring ContractorsTire DealersMoversMotelsMassage TherapistsAre you alocal business owner?Advertise with YPor call 888-367-2194What do you want to find?Search by business name, or keywordnearWhere? Address, ZIP Code, or NeighborhoodMy current locationSearchSign In•JoinHomeSan Leandro, CAPet ServicesSan Leandro Pet ServicesSort:DefaultDefaultDistanceRatingName (A - Z)FiltersFiltersMore NeighborhoodsApparel CityBeresford ParkCameron HillsCentervilleCentral OaklandClearfield ParkDowntown BerkeleyDowntown San LeandroEast EndHillsdaleIrvingtonLower Hills DistrictLower Nob HillMission DistrictMission San JoseNorth BerkeleyNorth CentralNorth HillsNorth OaklandNortheast San FranciscoNorthgateNorthwest San FranciscoPiedmont AvenuePolk GulchPotrero HillSouth of MarketSoutheast San FranciscoSouthwest San FranciscoUnion StreetWest BerkeleyDoneClear AllMore CategoriesAnimal Health ProductsAnimal SheltersAquariums & Aquarium SuppliesAquariums & Aquarium Supplies-Leasing & MaintenanceBirds & Bird SuppliesDog & Cat Furnishings & SuppliesDog & Cat Grooming & SuppliesDog Day CareDog TrainingFeed DealersKennelsPet Boarding & KennelsPet BreedersPet Cemeteries & CrematoriesPet FoodPet GroomingPet ServicesPet Sitting & Exercising ServicesPet Specialty ServicesPet StoresPet Supplies & Foods-Wholesale & ManufacturersPet TrainingPet Waste RemovalTropical FishVeterinarian Emergency ServicesVeterinariansVeterinary Clinics & HospitalsVeterinary Information & Referral ServicesVeterinary LabsVeterinary Specialty ServicesDoneClear AllCategoryPet ServicesPet Boarding & KennelsPet Sitting & Exercising ServicesMore »FeaturesCouponsBook a TableMake an AppointmentBBB Rated A+/ANeighborhoodsSoutheast San FranciscoNortheast San FranciscoMission DistrictMore »Sponsored LinksVCA LawrenceCall to Schedule an AppointmentToday! We'll Take Care of Your Pet.771 Lawrence Expressway, Santa Clara, CA 95051www.VetsNearYou.comAdd to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection1. VCA Lewelling Animal HospitalServices(4)525 Lewelling BlvdSan Leandro, CA 94579(510) 560-4049Pet ServicesWebsiteCouponsSpecial OffersDirectionsMore Infoi highly recommend Dr. Joanne Seinsheimer at VCA on lewelling in San Leandro. She is super sharp, knows her stuff & has the best bedside manner I h…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection2. VCA Bay Area Veterinary Specialists & Emergency HospitalServices(12)14790 Washington AveSan Leandro, CA 94578(510) 560-4051Pet ServicesWebsiteCouponsSpecial OffersDirectionsMore InfoI would like to start by saying that throughout my life I have been to vets from Maine to San Fransisco and have NEVER had the care that I experienc…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection3. Athens Dog Training LLCServices2489 Washington AveSan Leandro, CA 94577(510) 931-9257Pet ServicesPet TrainingPet StoresWebsiteDirectionsMore InfoFrom Business: Athens Dog Training, is focused on providing superior dog training services, with the highest levels of customer satisfaction. With a variety of offerings to choose…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection4. Kaycee's Pet & Groom(5)710 E 14th StSan Leandro, CA 94577(510) 569-1167Pet ServicesWebsiteDirectionskaycee and her staff go out of their way to make sure you are really satisfied they know what they are doing they even know what you want even if yo…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection5. VCA Albany Animal Hospital(9)1550 Solano AveAlbany, CA 94707(510) 833-7968Pet ServicesWebsiteCouponsSpecial OffersDirectionsMore InfoMy family has gone here for years. My vet is Dr Eigner and she is an angel...she was so kind helping me through my cats cancer...My cat is 100% hea…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection6. VCA All About Pets Animal HospitalServices(5)34664 Alvarado Niles RdUnion City, CA 94587(510) 972-9426Pet ServicesWebsiteCouponsDirectionsMore InfoI took my long-haired lab/retriever to get a haircut and bath at All About Pets a few times and every time I got my dog back he was COVERED in his o…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection7. VCA Bay Area Animal HospitalServices(1)4501 Shattuck AveOakland, CA 94609(510) 488-4883Pet ServicesWebsiteCouponsSpecial OffersDirectionsMore InfoWe recently had to take our BullTerrier to the vet because of a blockage in his intestines. We are new to the East Bay had not established a relatio…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection8. VCA Palo Alto Animal Hospital3944 El Camino RealPalo Alto, CA 94306(650) 542-9251Pet ServicesVeterinariansWebsiteCouponsDirectionsMore InfoFrom Business: At VCA, your pet's health is our top priority and excellent service is our goal. We treat each pet knowing it is an extension of your family. Our dedicated staff of…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection9. VCA Animal Hospitals(35)Find a Location(855) 451-8649Pet ServicesWebsiteCouponsSpecial OffersMore InfoI have never had a vet clinic so welcoming. My dog, a huge GSD is out of control with anxiety and lack of socialization but VCA understands and mak…Add to mybookRemove from mybookAdded to your fun collection!Error when adding to fun collectionThis business was removed from the fun collection10. Club K-9(4)BBB Rating: A+10671 Crow Canyon RdCastro Valley, CA 94552(510) 600-3956Pet ServicesWebsiteDirectionsMore InfoThis place is the absolute best for doggie day care or overnight boarding! The staff is amazing and creates a warm and loving environment. This plac…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection11. American Canine Institute(14)BBB Rating: A+42474 Roberts AveFremont, CA 94538(510) 468-5605Pet ServicesPet TrainingDog TrainingWebsiteDirectionsMore InfoVery good classes here. Overall, Gene gives you a good perspective of why and how you should handle your dog.Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection12. Breton's School for Dogs & Cats(1)BBB Rating: A+1455 Lawrence RdDanville, CA 94506(925) 736-6231Pet ServicesDog TrainingPet StoresWebsiteDirectionsVideoMore InfoCaring and loving care for my dog when I can't. I highly recommend Breton'sAdd to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection13. Pittsburg Pet ResortProducts(1)BBB Rating: A+671 Willow Pass RdPittsburg, CA 94565(925) 432-7387Pet ServicesKennelsWebsiteDirectionsMore InfoThe only place I would bring my "baby" Pookie....The staff is wonderful and she just loves it there....If she is there just to get groomed or spends…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection14. Paws & Claws Natural Pet Food Store & Grooming SpaServices(1)3436 Dimond AveOakland, CA 94602(510) 336-0105Pet ServicesPet GroomingPet StoresWebsiteDirectionsMore InfoThis Independently women owned business wrote the book on customer service. From the minute you walk in the door someone is there to assist you wit…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection15. ABC Pet Clinic2259 San Ramon Valley BlvdSan Ramon, CA 94583(925) 575-9460Pet ServicesPet FoodWebsiteVirtual TourDirectionsMore InfoFrom Business: **Dr. Raj Aulahk, DVM** Full Service Veterinary HospitalAdd to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection16. Steinbeckland Kennels(1)Serving the San Leandro Area.(831) 663-0459Pet ServicesPet BreedersKennelsWebsiteMore InfoDavid Deleissegues is the best in the business. He has over 20 years of experience in training, competition, breeding and behavior modification. Dav…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection17. Quality Cleaning Maid To OrderServices(1)5583 Greeley PlFremont, CA 94538(510) 623-0557Pet ServicesCleaning ContractorsWebsiteDirectionsMore InfoWe've been using Maid To Order to clean our house for almost two years now and have been very happy with their service. They do a great job cleanin…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection18. Liz Reed's Pet Sitting(1)Albany, CA 94706(510) 899-9261Pet ServicesWebsiteMore InfoLiz made leaving my baby home on vacation so much easier! Highly recommend this over any boarding service!Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection19. Happiness Country KennelsServices5815 Mission RdSunol, CA 94586(925) 233-8175Pet ServicesPet TrainingWebsiteDirectionsMore InfoFrom Business: Happiness Country Kennels is a Family Owned, Full-service Boarding Kennel for Dogs and Cats in a Scenic Country Location Readily Accessible Between Pleasanton and F…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection20. Preserved Pets(2)Serving the San Leandro Area.(888) 832-4871Pet ServicesTaxidermistsWebsiteMore InfoAwesome job for a great price.Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection21. Bundocks KennelsServing the San Leandro Area.(707) 823-2342Pet ServicesPet Boarding & KennelsWebsiteMore InfoFrom Business: A Unique Facility For Dogs And Cats. Terrier Stripping. Qualified Experienced Training. Open 7 Days by Appointment only.Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection22. Bubbling Well Pet Memorial ParkServing the San Leandro Area.(800) 794-7387Pet ServicesWebsiteMore InfoFrom Business: Bubbling Well Pet Memorial Park, overlooking the world famous "Wine Country" in the Napa Valley, 2 miles beyond the Silverado Country Club, was established in 1971.…Add to mybookRemove from mybookAdded to your home collection!Error when adding to home collectionThis business was removed from the home collection23. Rapid Rodent Removal8295 Cavalier LnDublin, CA 94568(650) 383-0637Pet ServicesPet Waste RemovalWebsiteDirectionsMore InfoFrom Business: owned and operated with more than 20 years of experience, we guarantee all of our work. With more than 12 years of carpentry experience, we understand how buildings…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection24. Dog's Best Friend & The Cat's Meow IncServices525 San Pablo AveAlbany, CA 94706(510) 526-7762Pet ServicesPet GroomingWebsiteDirectionsMore InfoAdd to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection25. Bay Area Bird Hospital2145 Taraval StSan Francisco, CA 94116(415) 375-9235Pet ServicesVeterinariansWebsiteDirectionsMore InfoAdd to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection26. Albany Aquarium(1)818 San Pablo AveAlbany, CA 94706(510) 356-2343Pet ServicesWebsiteDirectionsMore InfoI really like this place and think it's one of the better fish stores in the East Bay. They have a great selection of fish--a bit more expensive th…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection27. Wizard Of Paws(1)1442 6th StBerkeley, CA 94710(510) 526-2115Pet ServicesPet GroomingWebsiteDirectionsMore InfoAfter years of going to Wizard of Paws, trying to find a groomer closer to home I took my first dog to some local Oakland and Alameda groomers back …Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection28. DoggyShirtz.comServing the San Leandro Area.(888) 287-1650Pet ServicesPet Specialty ServicesWebsiteSee Special OffersMore InfoAdd to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection29. Medical Center For Birds(1)3805 Main StOakley, CA 94561(925) 625-1878Pet ServicesWebsiteDirectionsMore InfoDr. Speer is the best and the rest of the staff here is really great. After having my bird over-diagnosed at a bird hospital here in the city an…Add to mybookRemove from mybookAdded to your pets collection!Error when adding to pets collectionThis business was removed from the pets collection30. Franklin Pet Cemetery & Crematory Inc.(1)Serving the San Leandro Area.(888) 434-7192Pet ServicesWebsiteMore InfoWhen my beloved dog was fatally injured one morning, I was worried that there would not be services available in Mariposa, and I was right. I had co…Sponsored LinksShowing1-30
of 423results12345NextAdd a New CollectionOops! There was a problem saving the new custom collection.Please try again.Collection Name cannot be emptyUpload a Photo(optional)Remaining Characters: 100Remaining Characters: 500CancelSaveMap ViewFeatured Pet Servicesin San Leandro, CaliforniaBreton's School for Dogs & Cats(1)1455 Lawrence Rd, Danville, CA 94506(925) 736-6231Family Owned And Operated Since 1970WebsiteDirectionsVideoMore InfoABC Pet Clinic2259 San Ramon Valley Blvd, San Ramon, CA 94583(925) 575-9460WebsiteVirtual TourDirectionsMore InfoVCA Animal HospitalsFind a Location(855) 451-8649Get Coupon for Pet's First Visit!WebsiteCouponsSpecial OffersMore InfoLiz Reed's Pet Sitting(1)Albany, CA 94706(510) 899-9261Vacations, weekends & Mid Day walks!WebsiteMore InfoHappiness Country Kennels5815 Mission Rd, Sunol, CA 94586(925) 233-8175WebsiteDirectionsMore InfoAlbany Aquarium(1)818 San Pablo Ave, Albany, CA 94706(510) 356-2343WebsiteDirectionsMore InfoClub K-9(4)10671 Crow Canyon Rd, Castro Valley, CA 94552(510) 600-3956WebsiteDirectionsMore InfoVCA Albany Animal Hospital1550 Solano Ave, Albany, CA 94707(510) 833-7968WebsiteCouponsSpecial OffersDirectionsMore InfoVCA Bay Area Animal Hospital(1)4501 Shattuck Ave, Oakland, CA 94609(510) 488-4883WebsiteCouponsSpecial OffersDirectionsMore InfoVCA Bay Area Veterinary Specialists & Emergency Hospital14790 Washington Ave, San Leandro, CA 94578(510) 560-4051WebsiteCouponsSpecial OffersDirectionsMore InfoVCA Lewelling Animal Hospital(4)525 Lewelling Blvd, San Leandro, CA 94579(510) 560-4049WebsiteCouponsSpecial OffersDirectionsMore InfoDoggyShirtz.comServing the San Leandro area.(888) 287-1650All Dogs Should Wear Shirtz! Contact Us for Pet Shirts, Coats, Dresses and Collars. Easy Online Ordering!WebsiteSee Special OffersMore InfoFranklin Pet Cemetery & Crematory Inc.(1)2405 Ashby Rd, Merced, CA 95348(888) 434-7192All Cremation Services Incl. Whole Horse Cremation - Burials - Caskets And Urns For Those Who Want The Best For Their Beloved PetWebsiteDirectionsMore InfoPreserved Pets(2)Serving the San Leandro area.(888) 832-4871Pet Taxidermy - Where the memory of your pet can last a lifetime!WebsiteMore InfoAnimal Medical Center of Pleasanton3901 Santa Rita Rd Suite A, Pleasanton, CA 94588(925) 271-5643WebsiteDirectionsMore InfoOcean Ave Veterinary Hospital(3)1001 Ocean Ave, San Francisco, CA 94112(415) 349-7060WebsiteDirectionsMore InfoSun Valley Animal Hospital(25)1130 Contra Costa Blvd, Pleasant Hill, CA 94523(925) 603-3909WebsiteDirectionsMore InfoVCA All About Pets Animal Hospital34664 Alvarado Niles Rd, Union City, CA 94587(510) 972-9426WebsiteCouponsDirectionsMore InfoVCA Bay Area Animal Hospital(1)4501 Shattuck Ave, Oakland, CA 94609(510) 485-0293WebsiteCouponsDirectionsMore InfoVCA Lewelling Animal Hospital(4)525 Lewelling Blvd, San Leandro, CA 94579(510) 969-2227WebsiteCouponsDirectionsMore InfoVCA Palo Alto Animal Hospital3944 El Camino Real, Palo Alto, CA 94306(650) 542-9251WebsiteCouponsDirectionsMore InfoGood Samaritan Veterinary Hospital(3)14100 E 14th St, San Leandro, CA 94578(510) 431-2846WebsiteDirectionsMore InfoVCA Albany Animal Hospital1550 Solano Ave, Albany, CA 94707(510) 982-1431WebsiteCouponsDirectionsMore InfoVCA Bay Area Animal Hospital(1)4501 Shattuck Ave, Oakland, CA 94609(510) 922-0862WebsiteCouponsDirectionsMore InfoVCA Bay Area Veterinary Specialists & Emergency Hospital14790 Washington Ave, San Leandro, CA 94578(510) 877-7856WebsiteCouponsDirectionsMore InfoDidn't find what you were looking for?magnifying glassPlease help others by helping us do better.Suggest a BusinessAboutAbout UsSite FeedbackContact UsAdvertise with UsCareers - We're HiringCorporate BlogEngineering BlogLegal

value: The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings.


text:
Welcome to Boxwood Cottage: November 2013
Of course I had to put some of my favorite star and snow flake ornaments into the panes of the old hanging room divider window again and love how the following photo turned out with the natural sun light brightening up the whites of the lace table cloth (which actually is an old bed spread) and the little white feather tree at the right side that's standing on the old sewing machine table. I put the crystal chandelier which hung here over my dining room table elsewhere ( over the couch table) and hung this iron chandelier decorated with crystal drops and greenery etc. over the table instead, then I put that old vintage honeycomb bell inside and love how it looks together now:
Coming now to my favorite part to decorate for the seasons, especially the Holidays ~ it's the mantle of course!
Above a close up of the little shelf which I had used as apothecary shelf in my Halloween decor and now filled with tiny buttles brush trees and a small white feather tree on top. Below a picture of the mantle when all the tea lights and some candles are lit: Unfortunately you can't really see how the silver glittered trees, the glittered garland etc. are sparkling in the candle light and also when lit by the sunlight like below unlike you enlarge the photos.
These gorgeous white crocheted and starched snowflakes I also bought from an etsy seller (called Sky Blue Fancy from Latvia) and then pulled them onto a wire to make them into a garland. Another favorite in my Christmas decor is this feather tree that my daughter bought for me in Buffalo when she studied there a few years ago. I love the old silver tinsel tree topper and I decorated the tree with mostly white cotton batting ornaments some old flea finds, some new and some like the little snowmen which I created myself.
Inside of the Ikea plant terrarium which I bought last Spring, I put some old blown glass baubles and Christmas tree toppers still in their original old card boxes: And of course I had to put out my beloved old brass trumpets again and hung them over the old french iron mirror along with some tiny wreathes and a 3D musical star of which I glittered the edges with silver glass glitter:
Fridays Unfolded over at Alison's Nancherrow blog Eingestellt von


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Jyoti Communication: Guest commentary - Get serious, Rowley
Guest commentary - Get serious, Rowley
By Ralph Maraj (Reproduced unedited from the TRINIDAD EXPRESS)
THAT meeting between Keith Rowley and Ken Gordon should never have taken place at the latter’s home, with no other Integrity Commission official present and no official minutes taken.
It presented a picture of coziness between the two which will linger. The Government has pounced with expected glee on this political gift that makes sitting ducks of Rowley and Gordon, now the target of the Attorney General’s devastating aim and accuracy.
Gordon erred in inviting Rowley and Rowley’s error was in accepting the invitation. It is cause of deep dismay that two holders of such high office, two of our best and brightest, failed to discern the impropriety of the meeting; it speaks volumes about the “validating elites’’ of this nation.
And they compound their error by protesting their rectitude, two more public officials who feel they must pose as infallible. To err is human and the public could be forgiving if they accept their mistake. They didn’t murder or commit treason. Remorse could ameliorate the consequences.
But the more they defend the indefensible, the more opportunity they provide for the Government to beat them in public, making their mistake a gift that keeps on giving political advantage to their political opponents.
Of the two, the more tragic figure is Keith Rowley. He continues to mismanage the e-mail matter, with four missteps thus far. Firstly, he kept the e-mails in his possession for six months without any serious attempt at authentication. Then, without doing homework, he used the high profile route of a no-confidence motion to present raw meat for the consumption of the population, when he could have revealed the e-mails in other ways.
A lesser PNM official could have exposed them. Why the leader to “buss the mark’’? Now with three motions of no confidence, he has completely squandered critical armoury.
The third misstep was the very reactive position taken by his lawyer Faris Al Rawi, which Dr Rowley allowed to escalate into confrontation with the police, giving the impression of unwillingness to cooperate, when by contrast, the Government appeared to be the model of cooperativeness with the law.
But the PNM has recovered somewhat from this, having dropped the talkative, confrontational approach.
The fourth mistake is the meeting at Gordon’s home. Lately, Dr Rowley seems to accept his error, saying, “put the blame on my shoulder” because Gordon had “no idea what I wanted to raise with him”.
But surely the latter would have known the “urgent’’ matter would deal with public affairs involving their public offices. Yet he agreed. Worse for Dr Rowley, he hadn’t yet brought the matter to the Integrity Commission. So why did he want to engage the chairman on the issue? Dr Rowley is digging himself into a hole. The best he could do is apologise for the meeting. But that and God’s face you will never see.
It gives me absolutely no pleasure to say it, but this entire e-mail affair fuels valid concerns about Keith Rowley as leader of the People’s National Movement.
True, he inherited a wreck that needed re-engineering for revitalisation and roadworthiness. Yet, it is a telling reflection of his leadership that after three years of a most incompetent and untrustworthy Government of glaring errors and inadequacies, there can be no rational forecast of a PNM victory if a general election were to be held any time soon.
Though Dr Rowley set about on the correct course of constitutional change in the PNM, the approach was woefully deficient. He failed to engage the entire nation on the way forward for the country’s oldest party. This should not have been a closed party affair, and as I wrote earlier, the PNM should have had the country “buzzing with discussion, from living rooms to rum shops, in malls, offices and taxis, about proposed changes.
How will you excite the people about the party if you don’t involve them in shaping its future? How will you encourage national ownership of the organisation if you alienate the population from the discussion?” I also warned that “a golden opportunity would have been lost to excite the population, increase interest and membership, encourage new talent, bring back those who left”.
But even after the historic constitutional changes that reduced the power of the maximum leader, the party still failed to capitalise. Again I warned that “constitutional changes alone would not suffice, that the leadership must ensure that the spirit and significance of these changes permeate the entire body of the party.
All must understand this is cultural, not cosmetic. The PNM must rise from intellectual inertia and expand its consciousness to be the big tent, its goal at inception.
The leaders must travel throughout the land, and with rousing speeches to party and country, preach the new gospel; summon the party’s spirit; call for the membership to wake up to its responsibilities after decades of sleepwalking.
No longer should everyone always be choir children, singing from the same hymn sheet, praising God and the captain, even when the ship is sinking. Now all cultish characteristics must go. Now open the gates of Balisier House for many thousands of all creeds and colours, races and roots, longing for the promised land, too long delayed in Trinidad and Tobago”.
Had Dr Rowley led the PNM to that new height, he would not be as hurt by his latest error. And if, in addition to renewing the PNM, he had already given the nation a taste of his vision, particularly for governance and the economy, the confidence he would have engendered in the people would have helped him overcome this serious stumble. But he has again raised concerns over his leadership.
Worse, time is running out. Dr Rowley must get serious.
Posted by Jai Parasram at 6/17/2013 11:59:00 PM


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Verizon – Home Media Guy
Posted on September 17, 2014 by Bill MediaguyPosted in Home MediaTagged DISH, Fire TV, Roku, Verizon. Leave a comment
A real deal? For $50/mo. Verizon offers FiOS Internet 50/25 Mbps + TV Local + HBO® and HBO GO®
Somebody at Verizon finally woke up. I never thought I would see a deal from a cable company I would ever consider until now. You can find the deal at http://www.verizon.com/home/MLP/OnlineCS1.html?promotion_code=JUNCT/W04&CMP=AFC-CON_2014-Q2_CJ-NA-CJConsCpn_0001&AID=11761168&PID=552179&SID=VTB4N3F3b0JDak1BQUJObmx2WUFBQUEw.
The $50 they charge is actually the same they charge (depending where you look) for internet alone. Also note that this package does not offer telephone services, but for many, who cares?
Of course that does not include everything you need. I used the Verizon chat service and found out there are more monthly charges, but not a lot. Take a look at the chart below for the list and my alternative suggestions.
What you need Cost Alternatives Cost
One regular cable box $11.99/mo. None
Rent for Digital Adapter per TV (no HD channels) $5.99/mo. HDHomeRun PRIME (HDHR3-CC)
HBO FREE HBO FREE
Base FIOS deal $50/mo. Base FIOS deal $50/mo.
TOTAL per month $78.00~/mo. TOTAL per month $50.00~/mo.
Let’s say you hook the set top box up to your Living Room TV. BAM! You got cable for approximately 20 channels in HD and a program guide. In your other rooms you can start with the Verizon digital adapter to see how you like it. Then add a couple of Roku boxes to all your TV’s. Why? With Roku you can now access HBOGO (and on your tablets and phone as well) along with tons of free movie channels such as Snagfilms (free), Netflix (pay) and tons of other content for FREE! You can also get a free DVR. Sign up for the regular HULU (not HULUPLUS) and watch your favorite programs when you want.
If you want to use your cable cord in other rooms you can also purchase the Silicondust, HDHomeRun PRIME (HDHR3-CC) at http://www.hdhomerun.com/products/hdhomerun/prime/. It allows you to watch all unscrambled content form Verizon similar to the digital adapter you rent from Verizon.
Keep in mind both the Roku and Silicondust options are one-time costs, paid back in a short time.
That’s pretty much it in a nutshell. The deal is not for everybody, and I strongly suggest you contact Verizon and ask a lot of questions before you decide.
Posted on April 21, 2014 April 21, 2014 by Bill MediaguyPosted in Home MediaTagged HDHomeRun PRIME, Hulu, Netflix, Roku, Silicondust, Snagfilms, Verizon. Leave a comment

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Emmaus City Church | United with Jesus in what He is doing in, with, and for Worcester, MA: Epiphany '19 Series | King of Kings w/ Rev. Justin Ruddy + Saturday, January 12
There are the leaders we want, and then there are the leaders we get. Jesus is the Servant King we need and His invitation to Kingdom living provides a glimpse of the just and merciful world we need and He promises is coming.
Homily Audio | Epiphany: King of Kings
Homily Scriptures | Psalm 72
M. Bridges & G. Thring, 1851 A.D.
B.J. Foote, 2001 A.D.
I'm for given because You were forsaken.
I'm a live and well, Your Spirit is within me
Call: Jesus, King of kings, hear our prayer. You ascended
in triumph. You raise us up to Your heavenly throne. All
authority, glory, and sovereign power is Yours.
Response: Christ, hear our prayer. Defend the cause
of the poor. Give deliverance to Your children. Crush
the evil one. Blessed are all who take refuge in You.
Call: Redeem and deliver us as we pray Your Kingdom prayer:
Next sermon audio and liturgy notes: Epiphany 2019 | We Will Not Keep Silent


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You Picked a Fine Time to Leave Me Loose Wheel: Talk Derby to Me By Killy from Philly
Sometimes I am lucky to have people who volunteer to write a blog post about a topic they feel passionately about. Here's Killy from Philly's take on being a better communicator in derby.
“You can never talk too much.” It’s true on the track during a jam but it pays to be smart in how you communicate off the track. Here are some lessons I have learned from my nonprofit management consulting job that is helpful in communicating in a league.
1. Pick a system and stick with it: Smoke signals, bat signals, announcement circles, internal website, email blasts, FB posts, yahoo groups, Google hangout, pick your poison whatever it is but stick to it. All official league business should go through a designated system. We all get too many emails, messages, tweets, FB posts, whatever. Add 40-60 league members about tons of derby activities and you’ll get chaos. By all means you should communicate when you’re late to practices just courtesy on FB or text messages. If it’s official business and you expect someone to remember it, you want a conversation or information to be “official”, make it easy on yourself and your league and stick to one.
2. Know the limits of your forum: Emails are great but it’s not for everything. Having a strategy discussion or resolving a personnel issue over email is really not easy. Don’t do it. Do it in person or pick up the phone. Emails are great for posting ideas but not great for back and forth conversations. Same for Facebook, Yahoo group, etc. Doing it right the first time will save you time from misunderstandings later.
3. Have meetings regularly and run them well: Nothing replaces an in-person meeting. It’s hard to schedule. We’re all too busy. But the longer you wait to have a league level meeting, the worst it will be. People will be saving their comments about last year’s fundraiser or whatever. We all want to be heard and feel heard but a league meeting is not always the best time for it. Pick a time period, stick to it, and pick a good facilitator who’ll keep the meeting on topic and moving.
4. Figure out who you should talk to before/when you need to do it: Do you know who does what in your committees? If you have a marketing question, should you email everyone on the committee or just one person? Do you default to asking the same league leader your questions? If you are unsure, then a league directory might be helpful. And you’re really an overachiever, shoot for a directory with pictures and job description. It will help your league avoid bottlenecks in communication, save your captains/league/committee chairs so many messages and everyone some frustration. I promise.
5. Conduct annual anonymous surveys: In my work with non-profits, it’s valuable in having an opportunity for everyone to give feedback where they feel like it will be heard and without judgment. There will be some complaining but a lot of that can be managed with the questions and way you report it back. The benefits outweigh the negatives. It helps air out frustrations before they fester into drama, creates buy-in, focus on priorities when the league is running a thousand activities at once. In derby, as it does in real life, we’re often too busy putting out the latest fire. Sometimes the long term strategic stuff gets put on the backburner. This exercise will keep the organization honest and focused. It doesn’t have to be complicated but know what’s working and not working is a good place to start.
Posted by Elektra Q-Tion at 9:23 PM
Labels: Killy from Philly


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3g WiFi Modem ZTE Black 21 Mbps Vodafone Telstra Optus MF65 Blue | eBay
3g WiFi Modem ZTE Black 21 Mbps Vodafone Telstra Optus MF65 Blue
Get it by Wed, 19 Dec - Fri, 28 Dec from Kingswood, NSW
This item will come with a Cameron sino Battery. NO Original battery included in this sale (sold separately). New item, but box removed for postage saving. Go modem + USB cable + CS battery + manual only
ZTE MF65 modem. Works 3G in Optus 2100MHz coverage area and NOT work in Optus 900Mhz only area. Go modem USB cable battery manual only. APN setting instruction. 2G: 850/900/1800/1900.
Sold bycom*com (2798)99.7% positive FeedbackContact seller
9316423024419
1247401374
item 1 REPLACEMENT PARTS: MODEM PART ONLY Telstra Prepaid 3G ZTE MF65 WIFI Modem Black -REPLACEMENT PARTS: MODEM PART ONLY Telstra Prepaid 3G ZTE MF65 WIFI Modem Black
item 2 REPLACEMENT PARTS: MODEM PART ONLY Telstra Prepaid 3G ZTE MF65 WIFI Modem Blue -REPLACEMENT PARTS: MODEM PART ONLY Telstra Prepaid 3G ZTE MF65 WIFI Modem Blue
item 3 [ NOT original Battery* ] ZTE MF65 Telstra 3G Wifi Modem 42Mbps Glossy Pink -[ NOT original Battery* ] ZTE MF65 Telstra 3G Wifi Modem 42Mbps Glossy Pink
item 4 [ NO Battery ] ZTE MF65 Telstra 3G Wifi Modem 42Mbps Glossy Pink -[ NO Battery ] ZTE MF65 Telstra 3G Wifi Modem 42Mbps Glossy Pink
by katherinelock23 Nov, 2017
Telstra ZTR MF65 Pocket Lite mobile Broadband
This mobile broadband is great. It did take me a while to set up, but I am a bit of a tech dummy. It's now working well now and I'm very happy with it.
by 1129945133@dele...12 Jan, 2017
by bindi8421 Jul, 2016
Telstra Pre-Paid WiFi Modem: All pros
Right from taking this out of the box it has been straight forward and easy to use. The instruction booklet is easy to read and understand. The device is easy to open and install the sim and battery. The charging cables are straight forward and easily fitted. The indication lights are easy to read. I originally set it up just as stationary wifi for my pc and tablet and was impressed but it really came into its own when you use it as a pocket mobile device and can use your tablet or phone anywhere. I am on a rural property and it truly allows me to be mobile and in touch with whatever device I want to use at the time. Best value for money in pocket wifi out there.
Trending at AU $172.40
Telstra Optus 4G Wireless Standard Computer Modems
Telstra 1000 Mbps Computer Modem-Router Combos
Telstra with Wireless 3G Computer Modems

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Purity | Dale Tedder
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THE BEST Gibraltar Pet Friendly Holiday Rentals | TripAdvisor
Gibraltar, Europe Pet Friendly Holiday Rentals
4 Matching Rentals in GibraltarView all 31 rentals
VTlkXzE1X3ZZdg==other travellers have booked this property
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value: Tripadvisor, Inc. is an American online travel company that operates a website and mobile app with user-generated content and a comparison shopping website.