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Patent US20060074747 - Method and apparatus for performing a marketing campaign on behalf of an ... - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign inPatentsDisclosed are methods and apparatus, including computer program products, implementing and using techniques for performing a marketing campaign on behalf of an advertiser. A plurality of electronic publishers are in communication with a data network. The advertiser has an associated computer also in...http://www.google.com/patents/US20060074747?utm_source=gb-gplus-sharePatent US20060074747 - Method and apparatus for performing a marketing campaign on behalf of an advertiserAdvanced Patent SearchPublication numberUS20060074747 A1Publication typeApplicationApplication numberUS 10/956,554Publication dateApr 6, 2006Filing dateOct 1, 2004Priority dateOct 1, 2004Publication number10956554, 956554, US 2006/0074747 A1, US 2006/074747 A1, US 20060074747 A1, US 20060074747A1, US 2006074747 A1, US 2006074747A1, US-A1-20060074747, US-A1-2006074747, US2006/0074747A1, US2006/074747A1, US20060074747 A1, US20060074747A1, US2006074747 A1, US2006074747A1InventorsMichael Kline, Robert Spitz, Zorik Gordon, Robert Wright, Leon Simmonds, Jonathan Myron, Truoc Duong, Shunxing Xie, Thomas HubbardOriginal AssigneeReachlocal, Inc.Export CitationBiBTeX, EndNote, RefManPatent Citations (80), Referenced by (45), Classifications (18), Legal Events (2) External Links: USPTO, USPTO Assignment, EspacenetMethod and apparatus for performing a marketing campaign on behalf of an advertiser
[0067] When grouped together, keywords form a “keyword group.” The keyword group can include essentially any number of keywords. The business rules for how keywords are assembled and how they are bid for are contained in one or more keyword tables. In one embodiment, as shown in FIG. 8A, a first keyword table includes the following fields: keyword name and keyword group ID. This table is used to identify the keywords associated with a given keyword group ID. That is, all of the keyword names associated with a particular keyword group ID can be identified in the first column as associated with a keyword name. FIG. 8B shows a second keyword table which can be used for keyword group IDs. The keyword table of FIG. 8B includes the following fields: geography, category, publisher ID, keyword group ID, keyword group bid amount, campaign budget, number of bidders, and current max bid. Using the table of FIG. 8B, for every geography, category, and publisher, and possibly other marketing campaign parameters, both a keyword group bid amount and keyword group ID can be determined. The publisher or publishers are determined in step 970 of FIG. 9B, as described below. [0068] In Step 705 of FIG. 7, the budget, geography, categories, and possibly other parameters are provided. The categories can include categories, subcategories, and specialties associated with those subcategories as lower level categories, and in some instances, subspecialties such as geographic subspecialties associated with the specialties. These selections were made by the advertiser when specifying the nature of the campaign in Step 425 of FIG. 4. In a table or tables such as those shown in FIGS. 8A and 8B maintained by the keyword engine 205 of FIG. 2, keywords and keyword bid amounts associated with the various categories are accessed in Step 710. Those keywords and keyword bid amounts are retrieved in Step 715. In one embodiment, individual keywords are retrieved for each category and specialty in the hierarchical structure of data and then formed as a group in Step 720. In another embodiment, groups of keywords are stored in the keyword table of FIG. 8A and accessed by keyword group ID. These keywords are then retrieved and can be output individually or can then be output as one group in Step 720. [0069] In Step 705 of FIG. 7, the categories provided can include geographical territories, as described above. For example, an advertiser may have specified a specific DMA, city, zip code and/or radius to target their ad. In one embodiment, for publishers using customer IP addresses to target the ad, the ad can be displayed when the keyword term is used by someone in the specified DMA. Those skilled in the art will appreciate that the various categories, geographies, etc. can be used to cross-reference other tables such as the category taxonomy structure of FIGS. 5 and 6. [0070] In one embodiment, as shown in FIG. 8B, a keyword table can include additional information including bidding amounts indicating how much to bid on each keyword for various publishers. The “keyword group bid amount” field contains rules for how much to bid for each keyword group on behalf of the advertiser. For some publishers, every individual keyword has its own specified bid. Other publishers allow a single maximum bid to be assigned to a group of keywords, which facilitates the use of the keyword groupings provided by embodiments of methods and apparatus of the present invention. [0071] In FIGS. 2A and 2B, the advertising platform 120 includes a publisher interface engine 230 which interfaces with publishers to submit keywords, advertisements, and otherwise interact with the publishers on behalf of advertisers of the advertising platform 120. In one embodiment, application programming interfaces (APIs) are generated by publisher interface engine 230 and used as needed to interface with the publishers. Categories selected by the advertiser can be mapped to publisher-specific taxonomies. The publisher interface engine 230 takes into account publisher-specific business rules, publisher-specific ad requirements, and publisher-specific account creation requirements, all of which are considered “publisher parameters.” Other publisher parameters are used by the advertising platform 120, as described below. The advertiser does not to need to interact directly with any one publisher. The APIs provided by publisher interface engine 230 receive information provided by the advertiser, e.g., categories, advertisements, keywords, format that information based on the specific requirements of the publisher, and submit that information to the publisher on behalf of the advertiser. In an alternative embodiment, rather than using APIs, screen scraping technology is incorporated to perform a screen scrape of the publisher's web page or site. [0072] The various categories, geographic areas, and keywords described above are provided as marketing campaign parameters by the advertising platform 120. In some embodiments, the marketing campaign parameters further include demographics, such as populations, associated with geographic regions. In some embodiments, the marketing campaign parameters further include psychographics for targeting the marketing campaign. The demographic and psychographic information can be generated using similar techniques as that provided for the categories, keywords, and geographic areas, as set forth above. [0073] In FIG. 4, the recommended budget is calculated based on data in campaign allocation rules and campaign allocation and destination data tables. In one embodiment, the budget is determined according to the following calculation. First, the total number of desired leads indicated by the advertiser is divided by the total number of days in the duration of the campaign, ascertained in Step 415, to determine a target daily lead amount. Second, based on the target geographies and selected categories, and based on historical costs for each lead for those target geographies and categories, a total campaign budget is calculated and a preliminary budget allocation is made. In an alternative embodiment, an advertiser submits a budget and then, based on the budget, the target geographies, and business categories, an initial allocation is made. From the approximate allocation of budget across publishers, it can be determined what the overall campaign budget should be by aggregating the daily costs for each publisher, summing them, and then multiplying by the number of days in the campaign. [0074] FIG. 9A shows a flow diagram of a method 900 for selecting publishers for a marketing campaign and allocating expenditures among the selected publishers, performed in accordance with one embodiment of the present invention. In one embodiment, the method of FIG. 9A is performed by campaign allocation engine 210 in advertising platform apparatus 120. [0075] In FIG. 9A, the method begins in Step 905 with retrieving information provided by the advertiser during campaign setup in Step 310 of FIG. 3 and the method of FIG. 4. In one embodiment, this information or marketing campaign parameters include a campaign budget, duration, type of campaign, e.g., fixed budget, fixed cost per lead, cost per lead, cost per click, geographic target area, and category information. Such information can be stored in and retrieved from a table such as publisher allocation table 1000 shown in FIG. 10. The retrieved parameters from Step 905 are then used to allocate the budget across one or more publishers, in Step 910, according to one or more allocation rules. In one embodiment, the advertiser selects the publishers from a list. In another embodiment, the platform 120 recommends an optimal selection of publishers based on the marketing campaign parameters. Then, within a particular publisher, the budget is allocated across keyword groups and/or advertisement types. [0076] In FIG. 10, the publisher allocation table includes the following entries: publisher 1 1002, publisher 2 1005, and possibly additional publisher fields which identify all of the publishers available to receive the advertisement by name or identification number or code. Preferably, each row in the table has IDs for every publisher so that a 100 percent allocation can be enforced row by row. A category ID 1010 provides a category in each row, as described above, with respect to FIGS. 5 and 6. When an advertiser has selected multiple categories, a weighted average allocation can be made across the relevant rows. In addition, the table 1000 includes a Geo ID 1015, which identifies a geographic area for targeting the marketing campaign, selected by the advertiser, as described above with respect to FIG. 5. In addition, the table includes daily campaign budget amounts minimum 1020 and maximum 1025. Preferably, the indicated daily campaign budget minimum and maximum “amounts” in columns 1020 and 1025 are actually bands providing a range of amounts for which the allocation will apply. In one embodiment, the specific allocation performed in step 910 is an interactive process in which the campaign allocation engine 210 provides recommended allocations to the advertiser which can be adjusted as desired. In another embodiment, the allocation is determined entirely by campaign allocation engine 210 based on the information in table 1000 and possible additional historical data assessing the likelihood of obtaining leads using each publisher and the designated categories and keywords. [0077] In FIG. 9A, in one embodiment, after allocating the budget across the selected publishers, in Step 915, the budget for each publisher can be allocated across keyword groups to be submitted to the particular publisher. In performing step 915, a table similar to that shown in FIG. 10 is provided for each publisher, in which average cost per click amounts are provided for a list of keywords or groups of keywords. Those skilled in the art should appreciate that certain publishers may only provide banner advertisements or other marketing techniques than keywords, in which case step 915 can be skipped. In Step 920, advertisers providing different types of advertisements are addressed. In Step 920, the campaign allocation engine 210 allocates budget amounts for particular publishers across ad types provided by the particular publisher. Again, a table similar to that shown in FIG. 10 can be provided for each publisher, in which a list of ad types provided by a particular publisher and associated average costs are set forth. [0078] Those skilled in the art should appreciate that, in certain embodiments, when an advertiser is allowed the flexibility to select a fixed total campaign budget, or to set a maximum cost per lead, or to be billed on a cost per click versus a cost per call basis, then different allocation rules enforced by campaign allocation engine 210 can be established based on those different campaign types. [0079] In another embodiment, in which an advertiser selects multiple geographic IDs or territories to target, each geographic area may have its own allocation rules. In this situation, additional rules are provided to manage how the budget gets divided across geographic areas. In one embodiment, a weighted average distribution is made based on population. In another embodiment, the advertiser is allowed to specify a weighting. In another embodiment, there are national and regional variants of each keyword group. The budget for a keyword publisher is allocated between the two variants, across each of the keyword groups delivered to a publisher. [0080] In step 925 of FIG. 9A, certain adjustments can be made as desired by the advertiser to adjust the marketing campaign. The budget allocation can be adjusted using empirical data gathered from monitoring the leads from actual the advertisements placed across the various publishers. For keyword publishers, the allocated budget amount can be adjusted at the keyword group level or at the category level. [0081] FIG. 9B shows a method 910 for allocating a campaign budget among a plurality of electronic publishers, in accordance with one embodiment of the present invention. In Step 955 of FIG. 9B, the budget amount determined for the marketing campaign is retrieved. This budget amount can be in any of several forms as described above, depending on the desired implementation. In Step 960, marketing campaign parameters are retrieved. These marketing campaign parameters generally include categories, geographies, and duration information for the marketing campaign, developed by user interface engine 237 as described above. For example, a category describing subject matter of the marketing campaign could be “dentist.” The duration of the marketing campaign could have a target of 30 days, and geographic areas for targeting the marketing campaign could include San Francisco and San Jose. In addition, in some embodiments, the marketing campaign parameters may also include demographic information and psychographic information for targeting the marketing campaign. [0082] In Step 965 of FIG. 9B, publisher parameters are retrieved by the campaign allocation engine 210. The publisher parameters generally include a number of values, including a minimum campaign spend amount and a maximum campaign spend amount, both on a daily basis as well as for an entire campaign. In one embodiment, the minimum and maximum campaign spend amounts are determined by the user for the entire marketing campaign, as described above with reference to user interface engine 237 of FIGS. 2A and 2B. In one embodiment, in Step 970, the specific publishers to be used for the marketing campaign are selected by accessing a table stored on a processor-readable storage medium using one or more of the marketing campaign parameters described above. A table look-up operation is performed, as will be understood by those skilled in the art. The designated electronic publishers are retrieved from the table in accordance with the marketing campaign parameters provided to the table. This table can be updated by optimization engine 215 throughout the course of the marketing campaign and other marketing campaigns conducted on behalf of other advertisers, to keep the campaign allocation optimized. In one embodiment, when the publishers to be used for the marketing campaign are determined, in accordance with the generated marketing campaign parameters, publisher parameters are also retrieved from the table for each of the selected publishers, in Step 965. The publisher parameters can include a maximum potential daily budget for each selected publisher, a total daily click or impression inventory, an average cost per click or impression for each electronic publisher, maximum potential daily budget, average click-to-lead ratios, average impression-to-lead ratios, number of current advertisers, number of current bidders, and other information for the selected electronic publishers. In one embodiment, an average cost per click amounts can be given as initial estimates to the advertiser when creating a campaign in step 310 of FIG. 3 to better estimate how many clicks and leads they should expect to receive based on their budget. [0083] In one embodiment, there are unique publisher parameters for each publisher depending on the particular category or categories selected and geography. For instance, a total daily click inventory in one example is 10,000 clicks per day on Google for “dentists” in Los Angeles. The average cost per click for the publisher is $1.50 per click on Google for “dentists” in Los Angeles. The average click-to-lead ratio, another publisher parameter, is also provided for the particular category and geography, e.g., 10 percent of clicks generate leads for Google for “dentists” in Los Angeles. The average click-to-lead ratio is preferably calculated for various ranges of click or impression volume to determine when there is an optimal number of clicks to leads. That is, there are diminishing returns after a certain point. In one embodiment, one or more publishers have minimum and maximum daily campaign spend amount requirements. In another embodiment, a publisher has a minimum and maximum total campaign spend requirement. [0084] In Step 975 of FIG. 9B, using the provided marketing campaign parameters and publisher parameters, the budget amount is allocated among the selected electronic publishers from Step 970 according to one or more allocation rules to define an allocated budget. There can be various allocation rules used, depending on the desired implementation. In one embodiment, the budget amount is allocated among the selected electronic publishers so that the allocated budget is within the maximum potential daily budget or total budget for each of the selected electronic publishers. The budget amount is allocated among the selected electronic publishers according to priorities assigned to those selected electronic publishers, in one embodiment. For instance, the priorities can be assigned according to lowest cost lead generator values associated with the selected electronic publishers. [0085] In one embodiment, in Step 975, for each publisher, geography, and category, the maximum potential daily budget is calculated by multiplying a total daily click or impression inventory by an average cost per click or impression for each publisher/category/geography. This generally sets the boundaries for the maximum budget that can be used for each publisher/category/geography. For instance, for $100 campaign intervals, the optimal allocation percentage can be calculated by allocating clicks or impressions across each of the lowest cost lead generator publishers for that category/geography. By “lowest cost lead generators,” this generally means that if publisher A can generate a lead for $5 and publisher B for $6, 100 percent of the budget amount within that campaign interval will go to publisher A, up to any publisher maximums determined for the particular implementation. This allocation can be made for every budget range to come up with the ideal allocation. In one embodiment, the campaign allocation engine 210 provides a premium for publisher diversity that reduces or eliminates the possibility of being dependent on only one publisher. [0086] Again, the publisher allocation can be made for each designated publisher, geography, category, and campaign budget range or range of campaign objectives. [0087] In Step 980, the calculated budget allocation of Step 975 is then applied to the marketing campaign. In one embodiment, this application includes weighting the allocation across a plurality of geographies. For instance, the allocation can be based on the relative populations of designated geographic regions, with more populated geographies getting a higher percentage of the budget. In another embodiment, the allocation also takes into account demographics and/or psychographics associated with those geographic areas. [0088] In Step 985 of FIG. 9B, the allocated budget can be reallocated when the allocated budget is not within the minimum spend amount and maximum spend amount parameters, or where the publishers selected do not achieve the desired campaign objectives as set for the advertiser, as described above. Often, this will involve removing one or more electronic publishers and reallocating the allocated budget among the remaining electronic publishers according to reallocation rules. Generally, these reallocation rules will include one or more of the allocation rules described above. [0089] In FIGS. 2A and 2B, an optimization engine 215 works in conjunction with campaign allocation engine 210 to optimize the allocated budget or reallocated budget. This often includes updating the allocation rules, depending on observed data from marketing campaigns. The observed data often includes campaign event information gathered by reporting engine 220, as described below. The campaign event information generally includes information describing campaign events such as impressions, clicks, emails, phone calls, links to HTML pages, coupon selection, coupon redemption, sales, and store visits. The optimization engine 215 generally attempts to determine a budget allocation that drives the most high valued campaign events for the least cost. In each particular marketing campaign, the campaign events generated will depend on the particular publishers and subject matter of the advertisement. For instance, some advertisements may generate more phone calls, and other advertisers may generate more visits to web pages. Depending on the nature of the advertiser's business, phone calls or web site visits may result in higher sales, all of which information can be used to further optimize the campaign allocation. [0090] FIG. 11 shows a method 1100 for optimizing a budget allocation performed by optimization engine 215 according to one embodiment of the present invention. In step 1105, campaign event information, as described above, is identified. In step 1110, optimization engine 215 calculates a cost per campaign event, by publisher, geography and category. Then, in step 1115, publisher parameters are obtained, such as average cost per click, number of available clicks, and number of competing advertisers. In step 1120, the lowest cost publishers are determined based on the campaign event information identified in step 1105 and the calculated cost per campaign event from step 1110. Then, in step 1125, the allocation rules are optimized and the budget is re-allocated, as described herein. [0091] There are several types of “campaign events,” or “events” that are monitored using embodiments of methods and apparatus of the present invention. Such events are used to optimize campaign allocation and bidding methods, as described above, and are used as part of a reporting procedure described below. These events can also be used to trigger alarms if the marketing campaign is not achieving its expected results, resulting in an adjustment of budget allocations or other adjustments. The events addressed include impressions, referring to the number of times an advertisement has been displayed by a publisher, and advertisement interactions such as clicks, referring to the number of times an ad has been clicked by users. Campaign events also include lead information such as phone calls, emails, links to an advertiser web site or offer page, clicks on the advertiser web page or web site, and coupon selection and redemption. Often, lead information will include contact information received from a customer, IP addresses, and other information identifying customers. Campaign events also include purchase information and sales information generated, for instance, during an e-commerce transaction. Examples of campaign event information include phone calls made using tracking numbers, as described below, emails sent using tracking emails, also described below. In some embodiments, searches on an advertiser's site are also monitored as campaign events. [0092] “Ad type” refers to the nature of the advertisement used in the marketing campaign. Several advertisements can be used, including keywords, paid inclusions, referring to any advertiser whose site is submitted for listing on major search engines that offer paid inclusion, and generic and customized banners. Other ad types include directory listings and other sponsored listings, and classified ads. [0093] Tracking phone numbers are provided with embodiments of methods and apparatus of the present invention. Using these numbers, the source of a lead can be identified, or, at the very least, a counter can accumulate contacts to the tracking number. One or more tracking numbers can be procured for an advertiser, depending on the desired implementation. The tracking numbers are generally used to keep track of the number of calls made to that number. In one embodiment, a tracking number table maintained by advertising platform apparatus 120 includes the following fields: advertiser ID, campaign ID, target phone number, tracking phone number, tracking phone number type, e.g., local or toll-free, publisher ID, Geo ID and, in some instances, the keyword used. [0094] When a marketing campaign has been undertaken, and if the advertiser has an email address, the advertising platform 120 can replace that email address with a tracking email. In this embodiment, the tracking email can be obtained for the advertiser. A table is maintained as described above for tracking emails used by various advertisers. In one embodiment, fields in the table include advertiser ID, campaign ID, target email address, tracking email address, publisher ID, Geo ID and, in some instances, the keyword used. [0095] Methods and apparatus performed in accordance with embodiments of the present invention include a reporting feature. After a marketing campaign has begun, campaign activity is reported to the advertiser. A centralized reporting engine 220, as shown in FIGS. 2A and 2B, is able to track and monitor customer activity pertaining to the marketing campaign for that advertiser. The report delivered by reporting engine 220 can be customized as desired by the advertiser. Generally, reporting engine 220 provides tracking of campaign events related to the marketing campaign, including: emails, phone calls, coupons, visits to web pages, web forms filled out and submitted, and other events described above. [0096] FIG. 12 shows a method of tracking and reporting customer activity, performed by reporting engine 220 in accordance with one embodiment of the present invention. In Step 1205, a date range is specified for the report. The advertiser can specify a “from” date and “to” date for the range. This specification can be made by the advertiser when setting up the campaign in step 310 of FIG. 3, or at any later time during the campaign. In an alternative embodiment, the date range is controlled by the online advertising platform. [0097] In Step 1210 of FIG. 12, data describing the campaign status is retrieved for delivery to the advertiser. In one embodiment, this data includes an amount spent number. The amount spent is preferably provided in the form of a total amount spent across all of the publishers, and also shows the amount spent for each publisher. The amount spent for each publisher will generally be the sum of any up front fees plus any per click charges multiplied by the number of clicks, a number provided by the publisher. For some publishers, the actual per click amount will be specified in reports from those publishers. For other publishers, the per click amounts are determined prior to the campaign and are retrieved from memory. [0098] In Step 1215 of FIG. 12, campaign event information is determined. Part or all of the campaign event information is tracked and monitored using reporting engine 220. Examples of campaign events are described above. In some embodiments, a portion of the determined campaign event information, such as advertisement interactions, are received from the publishers. In Step 1225, after all of the data in Steps 1205-1220 is gathered, the data can be assembled into a report for the advertiser. This report, in one embodiment, outputs all of the retrieved data in a table format for the advertiser. The report can be sent to the advertiser in email form or in another suitable form such as a printed mailing. In another embodiment the advertiser can access a server on which the advertising platform apparatus 120 is situated, and download the report. Reports can be provided to the advertiser as desired, e.g., on a daily, weekly or monthly basis. [0099] In one embodiment, when the report is sent by email, an advertiser can click on certain figures presented in the report, and the advertiser is linked to an HTML page including more detailed information for that figure. For instance, when the advertiser clicks on the phone calls figure, a popup window can provide further call details, including the number of calls received per individual publisher and other information such as caller ID, time of the call, call duration, and other information. Similar further details of email leads can be provided including date, time and email address of the interested customer. [0100] Coupon information including the number of clicks for a specific campaign offer, total number of prints, and registration of coupon offers can also be provided. [0101] In step 1230, the data gathered by reporting engine 220 can also be used to optimize allocation rules used by campaign allocation engine 210. Such updating can be performed at various times using multiple marketing campaigns performed on behalf of different advertisers to update the allocation rules for current and future marketing campaigns. [0102] In FIG. 2, the advertising platform apparatus 120 further includes a reverse proxy engine 225. The reverse proxy engine 225 performs a method of dynamically rendering an advertiser web page associated with the advertiser, as shown in FIG. 15A, as a proxied web page, as shown in FIG. 15B. Through this proxied web page, customer interactions can be tracked. In one embodiment, shown in FIG. 14, the proxied web page is stored on a storage medium such as database 240 local to or easily accessible by advertising platform apparatus 120. The proxied web page can also be situated on a database 1415 controlled by an advertiser 1405, or at a central data storage facility 1420 accessible over data network 125. Generally, the proxied web page is a version of the advertiser's home page or other advertisement web page retrieved and dynamically edited in real time with certain information, such as contact information, pricing information, images, and other data in the advertiser web page strategically replaced. In one embodiment, an entire advertiser web site can be proxied, using essentially the same techniques for editing individual web pages, described herein. [0103] FIG. 13 shows the method of rendering an advertiser web page as the proxied web page, performed in accordance with one embodiment of the present invention. The method 1300 of FIG. 13 is described with reference to FIGS. 14 and 15A, 15B. In Step 1304, the advertiser web page 1510 or web site is provided on an accessible storage medium, such as database 1415 as described above. In Step 1306, a customer request message from customer 1405 is received by reverse proxy engine 225 of advertising platform 120. In some examples, the customer request message is first received through an advertisement displayed on an electronic publisher 145, and routed to advertising platform 120. Responsive to the customer request, the advertiser web page 1510 is retrieved by advertising platform 120 from where it is ordinarily stored. In step 1310, the reverse proxy engine 225 dynamically edits the advertiser web page 1510 of FIG. 15A to create a proxied web page 1520, shown in FIG. 15B. [0104] In one example, as shown in FIGS. 15A and 15B, the dynamic editing includes filtering the content of the advertiser web page 1510. For instance, contact information on that page can be identified using conventional pattern recognition techniques. Examples of such identified contact information include phone numbers, email addresses, images, and other numbers including fax numbers, cell phone numbers, and any other means for contacting the advertiser. The numbers on the advertiser web page are characterized herein as “target” numbers, referring to the actual number at which the advertiser can respond to a customer. The identified contact information is replaced with appropriate tracking numbers. These tracking numbers are intermediary numbers through which the customer interaction will be routed to gather information about the customer interaction. For instance, in FIG. 15B, the “phone” number “Contact: ReachLocal.com” number shown on advertiser web page 1510 of FIG. 15A has been replaced on the proxied web page 1520. The email address “sales@reachlocal.com” has been replaced with a tracking email link, “send E-Mail to Sales,” which generates a tracking email. In other examples, the dynamic editing includes replacing a price on the advertiser web page. For instance, the price can be associated with an item in inventory that is displayed only to customers accessing the page via an advertisement from the marketing campaign. Another example of dynamic editing the advertiser web page is inserting or replacing electronic coupons. [0105] In one embodiment, a data collection engine is triggered every time the tracking number shown on the proxied web page 1520 is used by customer 1405 and other customers. The data collection engine, in one embodiment, includes a counter which is incremented every time that number is used. In another embodiment, the data collection engine collects additional information from the customer, including the customer's email address, phone number, other customer identification information, date and time of the contact, and the duration of the contact. The data collection engine collects data for each item of contact information replaced, including phone numbers, email addresses, and other contact information as described above. [0106] In Step 1310 of FIG. 13, email substitutions and phone number substitutions are made by simply replacing the identified contact information in the advertiser web page with tracking numbers in standard email and phone number formats. In certain instances, graphical images displayed on the advertiser web page may contain phone numbers and/or email addresses within. In these situations, an optical character recognition (OCR) operation is performed to identify those email addresses and phone numbers. Then the identified contact information can be replaced accordingly. [0107] In one embodiment, the tracking numbers and data collection engine described herein can be obtained through third party providers. [0108] In Step 1320 of FIG. 13, the reverse proxy engine 225 of advertising platform 120 of FIG. 14 serves the proxied web page 1520 to a computer operated by customer 1405 over data network 125. In some implementations, the customer receives the proxied web page not knowing that the dynamic editing described above has taken place. The editing is seamless, and provides the benefit of gathering information for the advertiser without interfering with the customer's experience. [0109] In one implementation, reverse proxy engine 225 provides links referencing the proxied web page to the various publishers, such as publisher 145 in FIG. 1, as part of the advertising information. In this way, when the advertiser attempts to access the advertiser's web page through those publishers, the advertiser is routed to the proxied web page. Then, not knowing the target contact information, the customer will contact the advertiser through the tracking numbers, enabling the counting and gathering of information regarding that interaction. [0110] Embodiments of the invention, including the methods, apparatus, platform, engines and functions described herein, can be implemented in digital electronic circuitry, or in computer hardware, firmware, software, or in combinations of them. Apparatus embodiments of the invention can be implemented in a computer program product tangibly embodied in a machine-readable storage device for execution by a programmable processor; and method steps of the invention can be performed by a programmable processor executing a program of instructions to perform functions of the invention by operating on input data and generating output. Embodiments of the invention can be implemented advantageously in one or more computer programs that are executable on a programmable system including at least one programmable processor coupled to receive data and instructions from, and to transmit data and instructions to, a data storage system, at least one input device, and at least one output device. Each computer program can be implemented in a high-level procedural or object-oriented programming language, or in assembly or machine language if desired; and in any case, the language can be a compiled or interpreted language. Suitable processors include, by way of example, both general and special purpose microprocessors. Generally, a processor will receive instructions and data from a read-only memory and/or a random access memory. Generally, a computer will include one or more mass storage devices for storing data files; such devices include magnetic disks, such as internal hard disks and removable disks; magneto-optical disks; and optical disks. Storage devices suitable for tangibly embodying computer program instructions and data include all forms of non-volatile memory, including by way of example semiconductor memory devices, such as EPROM, EEPROM, and flash memory devices; magnetic disks such as internal hard disks and removable disks; magneto-optical disks; and CD-ROM disks. Any of the foregoing can be supplemented by, or incorporated in, ASICs (application-specific integrated circuits). [0111] A number of implementations of the invention have been described. Nevertheless, it will be understood that various modifications may be made without departing from the spirit and scope of the invention. Accordingly, other embodiments are within the scope of the following claims. 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keyword bidding system and methodUS20130332262 *Jun 11, 2012Dec 12, 2013John HuntInternet marketing-advertising reporting (iMar) system* Cited by examinerClassifications U.S. Classification705/14.48, 705/14.51, 705/14.57, 705/14.66, 705/14.71International ClassificationG06Q30/00Cooperative ClassificationG06Q30/0253, G06Q30/0269, G06Q30/0275, G06Q30/02, G06Q30/0259, G06Q30/0249European ClassificationG06Q30/02, G06Q30/0259, G06Q30/0249, G06Q30/0253, G06Q30/0275, G06Q30/0269Legal EventsDateCodeEventDescriptionOct 1, 2004ASAssignmentOwner name: REACHLOCAL, INC., CALIFORNIAFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:KLINE, MICHAEL L;SPITZ, ROBERT KENDRICK;GORDON, ZORIK;AND OTHERS;REEL/FRAME:015871/0496Effective date: 20041001Jan 14, 2005ASAssignmentOwner name: REACHLOCAL, INC., CALIFORNIAFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:MYRON, JONATHAN DANIEL;XIE, SHUNXING;REEL/FRAME:015599/0116;SIGNING DATES FROM 20050106 TO 20050107RotateOriginal ImageGoogle 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← Older posts	New Christian Convert from Islam Murdered
Posted on April 23, 2011 by particularkev	Muslim militants shoot young man dead after learning he had begun to follow Christ.
NAIROBI, Kenya, April 20 (CDN) — Two Muslim extremists in Somalia on Monday (April 18) murdered a member of a secret Christian community in Lower Shabele region as part of a campaign to rid the country of Christianity, sources said.
An area source told Compass two al Shabaab militants shot 21-year-old Hassan Adawe Adan in Shalambod town after entering his house at 7:30 p.m. “Two al Shabaab members dragged him out of his house, and after 10 minutes they fired several shots on him,” said an area source who requested anonymity. “He then died immediately.”
The militants then shouted “Allahu Akbar [God is greater]” before fleeing, he said. Adan, single and living with his Muslim family, was said to have converted to Christianity several months ago. Area Christians said they suspected someone had informed the Islamic militants of his conversion. One source said that a relative who belonged to al Shabaab had told Adan’s mother that he suspected her son was a Christian. “This incident is making other converts live in extreme fear, as the militants always keep an open eye to anyone professing the Christian faith,” the source said.
Two months ago there was heavy fighting between the rebel al Shabaab militants and forces of the Transitional Federal Government (TFG), in which the TFG managed to recover some areas controlled by the rebels. Al Shabaab insurgents control much of southern and central Somalia. With estimates of al Shabaab’s size ranging from 3,000 to 7,000, the insurgents seek to impose a strict version of sharia (Islamic law), but the transitional government in Mogadishu fighting to retain control of the country treats Christians little better than the al Shabaab extremists do. While proclaiming himself a moderate, President Sheikh Sharif Sheik Ahmed has embraced a version of sharia that mandates the death penalty for those who leave Islam. Al Shabaab was among several splinter groups that emerged after Ethiopian forces removed the Islamic Courts Union, a group of sharia courts, from power in Somalia in 2006. Said to have ties with al Qaeda, al Shabaab has been designated a terrorist organization by several western governments. On Jan. 7, a mother of four was killed for her Christian faith on the outskirts of Mogadishu by al Shabaab militia, according to a relative. The relative, who requested anonymity, said Asha Mberwa, 36, was killed in Warbhigly village when the Islamic extremists cut her throat in front of villagers who came out of their homes as witnesses. She is survived by her children – ages 12, 8, 6 and 4 – and her husband, who was not home at the time she was apprehended. Her husband and children have fled to an undisclosed location. Report from Compass Direct News
Share this:TwitterFacebookGoogleStumbleUponPocketPinterestTumblrRedditLinkedInEmailPrintLike this:Like Loading...	Posted in Al Qaeda, al Shabaab, Christianity, Ethiopia, Islam, Somalia, War on Terror	| Tagged 2006, Akbar, Al Qaeda, al Shabaab, Allahu, apprehended, Asha Mberwa, begun, belonged, better, between, campaign, central, children, Christ, Christian, Christianity, Christians, community, control, controlled, conversion, convert, converted, country, Courts, cut, dead, death penalty, designated, died, dragged, embraced, emerged, entering, Ethiopia, Ethiopian, extreme, extremists, eye, faith, family, fear, fighting, fired, fled, fleeing, follow, forces, front, God, government, governments, greater, groups, Hassan Adawe Adan, heavy, homes, house, husband, immediately, impose, incident, informed, insurgents, Islam, Islamic, Islamic Courts Union, keep, killed, law, learning, leave, little, live, living, location, Lower Shabele, man, managed, mandates, member, militants, militia, moderate, Mogadishu, mother, murdered, Muslim, muslims, new, open, organization, outskirts, part, Persecution, power, President, proclaiming, professing, ranging, rebel, recover, region, relative, removed, rid, secret, seek, Shalambod, Sharia, Sheikh Sharif Sheik Ahmed, shoot, shot, shots, shouted, single, size, Somalia, son, southern, splinter, strict, survived, suspected, terrorist, TFG, throat, ties, town, transitional, Transitional Federal Government, treats, undisclosed, version, village, villagers, Warbhigly, western, witnesses, young	| Leave a comment
Somali Family Laments Kidnapping of Christian Girl
Posted on October 9, 2010 by particularkev	Islamic extremist insurgents abducted 15-year-old nearly eight months ago.
MOGADISHU, Somalia, October 6 (CDN) — An underground Christian family from central Somalia is agonizing over the kidnapping of their daughter nearly eight months ago by Islamic militants bent on punishing those who leave Islam.
Ghelle Hassan Aded told Compass that he has not seen his 15-year-old daughter, Anab Ghelle Hassan, since Islamic extremists from the al Shabaab (“the Youth”) insurgency kidnapped her on Feb. 15. Certain that the militants would come after the rest of the family, they immediately fled, said Aded, who spoke with Compass from an undisclosed location in Somalia’s autonomous region of Puntland.
The family formed part of a growing movement of underground Christians in Dhusa Mareb, capital of Galgaduud Region in central Somalia, said other sources in Somalia who confirmed the kidnapping. Aded and his family had become Christians in 2001 while living in Kampala, Uganda. In 2008, the family returned to Somalia and settled in Dhusa Mareb, where their tribesmen live.
The al Shabaab insurgents fighting the Transitional Federal Government soon began monitoring the family’s activities. Aded said they took note that the family did not attend mosque, and on several occasions the insurgents or other Muslims questioned him. In Somalia, Christians hold small meetings in secret and are advised not to keep Bibles or other Christian literature at their homes; they often have to keep them buried in a hole.
On Feb. 15, Aded and his wife sent young Hassan to the market to buy food, he said; relatives told them later that day that they saw al Shabaab insurgents kidnap her at 10 a.m. as she was going about her business at the local market. Knowing that the insurgents would soon come after the rest of his family, Aded said, he fled immediately with his wife, 11-year-old daughter and 10-year-old son to Puntland.
At their location in Puntland, the family appeared devastated by the kidnapping, with Aded’s wife often weeping over the loss, but they said they maintain hope of seeing Anab again. “We are increasingly afraid of being discovered by the militants on our trail and wish to go back to Kampala as soon as possible,” Aded said. “After months of monitoring, the militants were convinced that we were practicing Christianity, contrary to their banning of all other religions in Somalia.”
Al Shabaab insurgents control much of southern and central Somalia and have embarked on a campaign to rid the country of its hidden Christian population. With estimates of al Shabaab’s size ranging from 3,000 to 7,000, the insurgents seek to impose a strict version of sharia (Islamic law). Al Shabaab was among several splinter groups that emerged after Ethiopian forces removed the Islamic Courts Union, a group of sharia courts, from power in Somalia in 2006. Said to have ties with al Qaeda, al Shabaab has been designated a terrorist organization by several western governments.
The transitional government in Mogadishu fighting to retain control of the country treats Christians little better than the al Shabaab insurgents do. While proclaiming himself a moderate, President Sheikh Sharif Sheik Ahmed has embraced a version of sharia that mandates the death penalty for those who leave Islam. Report from Compass Direct News
Share this:TwitterFacebookGoogleStumbleUponPocketPinterestTumblrRedditLinkedInEmailPrintLike this:Like Loading...	Posted in al Shabaab, Christianity, Ethiopia, Islam, Somalia, Uganda	| Tagged 2001, 2006, 2008, abducted, activities, advised, afraid, agonizing, Al Qaeda, al Shabaab, Anab Ghelle Hassan, appeared, attend, autonomous, banning, began, bent, better, Bibles, buried, business, buy, campaign, capital, central, Christian, Christianity, Christians, confirmed, contrary, control, convinced, country, daughter, death penalty, designated, devastated, Dhusa Mareb, discovered, embarked, embraced, emerged, Ethiopia, Ethiopian, extremist, family, fighting, fled, food, forces, formed, Galgaduud Region, Ghelle Hassan Aded, girl, governments, groups, growing, hidden, hole, homes, hope, immediately, impose, increasingly, insurgency, insurgents, Islam, Islamic, Islamic Courts Union, Kampala, keep, kidnap, kidnapping, knowing, laments, leave, literature, little, live, living, local, location, loss, maintain, mandates, market, meetings, militants, moderate, Mogadishu, monitoring, mosque, movement, Muslim, muslims, note, occasions, organization, part, Persecution, power, practicing, President, proclaiming, punishing, Puntland, questioned, region, relatives, religions, removed, retain, returned, rid, secret, seeing, seek, settled, Sharia, Sheikh Sharif Sheikh Ahmed, small, Somali, Somalia, son, southern, splinter, strict, terrorist, the Youth, ties, trail, transitional, Transitional Federal Government, treats, tribesmen, Uganda, underground, undisclosed, version, weeping, western, wife, young	| Leave a comment
Posted on September 4, 2010 by particularkev	Muslims said to use mistaken identity to stop activities of Christian who refused to recant.
DHAKA, Bangladesh, August 27 (CDN) — A Christian convert from Islam was falsely arrested for cattle theft last weekend in a bid by influential Muslims to stop his Christian activities, area villagers said.
Day laborer Abul Hossen, 41, was arrested on Saturday (Aug. 21) for alleged cattle theft in Dubachari village in Nilphamari district, some 300 kilometers (180 miles) northwest of the capital, Dhaka. Christian villagers told Compass that Hossen was the victim of “dirty tricks” by influential Muslims. “There is another Abul Hossen in the village who might be the thief, but his father-in-law is very powerful,” said Gonesh Roy. “To save his son-in-law, he imputed all the blame to a different Abul Hossen who is a completely good man.” Hossen, who converted to Christianity from Islam in 2007, has been very active in the community, and Muslims are harassing him with the charge so his ministry will be discredited and villagers will denounce his faith, Roy said. “If he can be accused in the cattle theft case, he will be put in jail,” Roy said. “He will be a convicted man, and local people and the believers will treat him as a cattle thief. So people will not listen to a thief whatsoever.” Some 150 villagers, about 20 percent of them Christian, went to the police station to plea for his freedom, he and other villagers said. Sanjoy Roy, a lay pastor with Christian Life Bangladesh, told Compass that Hossen was a fervent Christian and that some Muslims have been trying to harass him since his conversion.
“They are hoping that if he is embarrassed by this kind of humiliation, he might not witness to Christ anymore, and it will be easy to take other converted Christians back to Islam,” Sanjoy Roy said. “He is a victim of dirty tricks by some local people.” Hossen was baptized on June, 12, 2007 along with 40 other people who were raised as Muslims. Of the 41 people baptized, only seven remained Christian, with villagers and Muslim missionaries called Tabligh Jamat forcing the remaining 34 people to return to Islam within six months, sources said. Local police chief Mohammad Nurul Islam told Compass that officers had arrested a cattle thief who confessed to police that his accomplice was named Abul Hossen.
“Based on the thief’s confessional statement, we arrested Abul Hossen,” said Islam. “There are several people named Abul Hossen in the village, but the thief told exactly of this Abul Hossen whom we arrested.” Hossen denied the allegation that he was involved in cattle theft, Islam said.
“Hossen is vehemently denying the allegation, but the thief was firm and adamantly said that Hossen was with him during the theft,” he said. “Then we took Hossen on remand for three days for further inquiry.”
A former union council chairman who is Muslim, Aminur Rahman, also told Compass that Hossen was a scapegoat.
“He is 100 percent good man,” said Rahman, who also went to the police station to plea for Hossen’s freedom the day after his arrest. “There are two or three people named Abul Hossen in the village. Anyone of them might have stolen the cattle, but I can vouch for the arrested Abul Hossen that he did not do this crime.”
Whether Hossen is a Christian, Muslim or Hindu should not matter in the eyes of the law, Rahman said. “He is an innocent man,” he said. “So he should not be punished or harassed. That is why I went to police station to request police to free him.”
Local government Union Council Chairman Shamcharan Roy, a Hindu from Lakmichap Union, told Compass that Hossen was not engaged in any kind of criminal activities. “In my eight years of tenure as a union council chairman, I did not find him engaged in any kind of criminal activities,” said Shamcharan Roy. “Even before my tenure as a chairman, I did not see him troublesome in the social matrix.” Immediately after Hossen’s arrest, Shamcharan Roy went to the police station and requested that he be freed, he added.
“I was under pressure from local people to free him from custody – more than 100 villagers went to the police camp, getting drenched to the skin in the heavy downpour, and requested police to free him,” Shamcharan Roy said. “Police are listening to a thief but are deaf to our factual accounts about Abul Hossen.”
In July 2007, local Muslims and Tabligh Jamat missionaries gathered in a schoolyard near the homes of some of the Christians who had been baptized on June 12, a source said. Using a microphone, the Muslims threatened violence if the converts did not come out. Fearing for their lives, the Christians emerged and gathered. The source said the Muslims asked them why they had become Christians and, furious, told them that Bangladesh was a Muslim country “where you cannot change your faith by your own will.” At that time, Hossen told Compass that Muslims in the mosque threatened to hang him in a tree upside down and lacerate his body with a blade. Hossen said the Muslims “do not allow us to net fish in the river” and offered him 5,000 taka (US$75) and a mobile phone handset if he returned to Islam. “But I did not give up my faith, because I found Christ in my heart,” Hossen told Compass in 2007. “They threatened me with severe consequences if I do not go back to Islam. I said I am ready to offer up my life to Christ, but I won’t renounce my faith in Him.” Report from Compass Direct News
Share this:TwitterFacebookGoogleStumbleUponPocketPinterestTumblrRedditLinkedInEmailPrintLike this:Like Loading...	Posted in Bangladesh, Christianity, Hinduism, Islam	| Tagged 2007, Abul Hossen, accomplice, accounts, accused, active, activities, adamantly, allegation, alleged, allow, Aminur Rahman, area, arrested, Bangladesh, baptized, believers, bid, blade, blame, body, camp, capital, cattle, chairman, change, charge, chief, Christ, Christian, Christian Life Bangladesh, Christianity, Christians, community, completely, confessed, confessional, consequences, conversion, convert, converted, convicted, council, country, crime, criminal, custody, Day, deaf, denied, denounce, denying, Dhaka, different, dirty, discredited, district, down, downpour, drenched, Dubachari, easy, embarrassed, emerged, engaged, eyes, factual, faith, falsely, father-in-law, fearing, fervent, firm, fish, forcing, former, found, free, freedom, furious, gathered, Gonesh Roy, good, government, handset, hang, harass, harassing, heart, heavy, Hindu, Hinduism, Hindus, homes, humiliation, identity, imputed, influential, innocent, inquiry, involved, Islam, jail, kind, laborer, lacerate, Lakmichap Union, law, lay, listen, listening, lives, local, man, matrix, microphone, ministry, missionaries, mistaken, mobile phone, Mohammad Nurul Islam, mosque, Muslim, muslims, named, net, Nilphamari, northwest, offer, offered, officers, Pastor, people, Persecution, plead, police, police station, powerful, pressure, punished, raised, recant, refused, remained, remand, renounce, request, returned, river, save, scapegoat, schoolyard, severe, Shamcharan Roy, skin, social, son-in-law, statement, stolen, stop, Tabligh Jamat, tenure, theft, thief, threatened, treat, tree, tricks, troublesome, Union, upside, use, vehemently, victim, village, villagers, violence, vouch, will, witness	| Leave a comment
Posted on January 19, 2010 by particularkev	Muslim groups angered by ruling to allow Catholic newspaper to use word ‘Allah.’
KUALA LUMPUR, Malaysia, January 11 (CDN) — In unprecedented acts that stunned Christians in Malaysia, suspected Islamists have attacked eight church buildings since the country’s High Court ruled that a Catholic weekly could use the word “Allah.”
Firebombs were thrown into the compounds of four churches in Kuala Lumpur and neighboring Petaling Jaya on Friday (Jan. 8); three more attacks occurred on Sunday (Jan. 10) in Taiping, Melaka and Miri; and another church building was hit today in Seremban. There were no reports of injuries.
Judge Lau Bee Lan delivered the controversial court ruling on Dec. 31, arguing that the Herald had a constitutional right to use the word “Allah” for God in the Malay section of its multi-lingual newspaper. The ruling caused an uproar among many Muslim groups widely reported to have called for nationwide protests after Friday prayers, asserting that “Allah” can be used only in the context of Islam. Among groups calling for protests were the Muslim Youth Movement and the National Association of Muslim Students.
Inflammatory rhetoric has emerged in the escalating conflict; at a protest in Shah Alam since protests began on Friday, a speaker at one rally urged listeners to “burn churches,” according to the online news site Malaysian Insider. The crowd reportedly stood in stunned silence.
Malaysia’s Home Ministry filed an appeal against the High Court decision on Jan. 4. Two days later, the court allowed a freeze on the decision to permit the Herald to use the word “Allah” pending hearing in the Court of Appeal. The attacked churches were Metro Tabernacle (Assembly of God) in Kuala Lumpur, and three churches in Petaling Jaya: Life Chapel (Brethren), Assumption Church (Catholic) and Good Shepherd Lutheran Church (Lutheran); also damaged were All Saints’ Church (Anglican) in Taiping, Melaka Baptist Church in Melaka (vandalized but not firebombed), Good Shepherd Church (Catholic) in Miri (pelted with stones) and Sidang Injil Borneo (Evangelical Church of Borneo) in Seremban.
Though there were no casualties, a number of the church buildings were damaged in the attacks. Metro Tabernacle suffered the worst damage, with the ground floor of its three-story building, which housed its administrative office, completely gutted. The main door of the church in Seremban was charred.
The Rev. Ong Sek Leang, senior pastor of Metro Tabernacle, reportedly said that the church harbors no ill feelings toward the culprits and would forgive those responsible, but that it does not condone the acts.
Most of the other church buildings suffered minor damage, though the Assumption Church was spared when the Molotov cocktail thrown into its compound failed to go off. The Melaka Baptist Church building was splashed with black paint, while stones were thrown into the Good Shepherd Church building in Miri.
The Malaysian Insider reported on Friday (Jan. 8) that two other churches received telephone threats from unknown sources. Christian leaders, government and opposition leaders, and Non-Governmental Organizations have condemned the attacks. Police have promised to increase security around church buildings, but Inspector-General of Police Musa Hassan told the Malaysian Insider that churches must beef up their own security since there is a shortage of police personnel. Malaysia’s population is about 60 percent Muslim, 19 percent Buddhist and 9 percent Christian. About 6 percent are Hindu, with 2.6 percent of the population adhering to Confucianism, Taoism and other traditional Chinese religions.
The spate of church attacks shocked the Christian community and nation, as acts of violence on places of worship are unprecedented in Malaysia. Ramon Navaratnam, Chairman of the Centre of Public Policy Studies, said in a press statement on Friday (Jan. 8) that the attacks marked a “troubling trend” and “a low point in our nation’s history.” The same day, Malaysian Bar Council Chairman Ragunath Kesavan said in a press statement that the attacks were “shocking and offensive” and that “all right-minded Malaysians must condemn it as indecent and unacceptable.”
Christian leaders strongly denounced the attacks and have asked the government to safeguard the community and its places of worship. They have also called on the government to take firm steps against the perpetrators while paving the way for greater understanding between the different religious communities. The Rev. Dr. Hermen Shastri, general secretary of the Council of Churches Malaysia, called on the government to “show zero tolerance for the use, threat or incitement, of violence as a means to pressure the decision of the court.” The Rev. Eu Hong Seng, chairman of the National Evangelical Christian Fellowship, called on the government “to take the necessary steps to educate those who lack understanding and are ‘easily confused’ to be mature-minded in a progressive democratic society.”
Leaders on both sides of the political divide have also denounced the attacks, while a number of opposition leaders – including Anwar Ibrahim, adviser to the People’s Justice Party – put the blame on the United Malay National Organization (UMNO), the leading partner in the ruling coalition government. Anwar reportedly accused UMNO-owned newspaper Utusan Malaysia of having incited Muslims over the court decision. A number of local commentators have also criticized Prime Minister Najib Abdul Razak and Home Minister Hishammuddin Hussein for not defusing rising tensions in the initial days of the court ruling. They have also come under fire for saying they would allow public demonstrations by Muslim groups to proceed, and that they would take action “only if things got out of hand.”
Despite the attacks, a check with parishioners of several churches in the Klang Valley showed Christians were undeterred by the acts of violence and continued to gather for worship yesterday.
Urging Christians to pray, Sam Ang, secretary-general of the National Evangelical Christian Fellowship, told Compass, “We see this as an opportunity to trust in the Lord and to revitalize our faith, especially for second-generation Christians.”
Report from Compass Direct News Share this:TwitterFacebookGoogleStumbleUponPocketPinterestTumblrRedditLinkedInEmailPrintLike this:Like Loading...	Posted in Anglicans, Assemblies of God, Baptist, Brethren (Church), Buddhism, Christianity, Church of England, Confucianism, Hinduism, Islam, Lutheran, Malaysia, Roman Catholicism, Taoism	| Tagged action, Acts, adhering, administrative, adviser, against, All Saint's Church, Allah, allow, allowed, angered, Anglican, Anwar Ibrahim, appeal, arguing, Assembly of God, asserting, Assumption Church, attacked, Baptist, Bar Council, black, blame, brethren, Buddhist, building, buildings, burn, called, casualties, caused, Centre of Public Policy Studies, chairman, charred, check, Chinese, Christian, Christianity, Christians, church, churches, Coalition, commentators, communities, community, completely, compunds, condemned, condone, conflict, Confucianism, confused, constitutional, context, continued, controversial, Council of Churches Malaysia, court, Court of Appeal, criticized, crowd, culprits, damage, damaged, decision, defusing, delivered, Democratic, demonstrations, denounced, different, divide, door, Dr, easily, educate, emerged, escalating, Eu Hong Seng, Evangelical Church of Borneo, failed, feelings, filed, firebombed, firebombs, firm, floor, following, forgive, freeze, Friday, gather, General Secretary, God, Good Shepherd Lutheran Church, government, greater, ground, groups, gutted, harbors, hearing, Herald, Hermen Shastri, high court, Hindu, Hishammuddin Hussein, History, hit, Home Minister, Home Ministry, housed, ill, incited, incitement, including, increase, indecent, inflammatory, initial, injuries, Inspector General of Police, Islam, Islamists, judge, Klang Valley, Kuala Lumpur, lack, Lau Bee Lan, leaders, leading, Life Chapel, listeners, local, Lord, low, Lutheran, main, Malay, Malaysia, Malaysian, Malaysian Insider, marked, mature-minded, means, Melaka, Melaka Baptist Church, Metro Tabernacle, minor, Miri, Molotov Cocktail, multi-lingual, Musa Hassan, Muslim, Muslim Youth Movement, muslims, Najib Abdul Razak, nation, National Association of Muslim Students, National Evangelical Christian Fellowship, nationwide, necessary, neighboring, news, newspaper, Non-Governmental Organizations, offensive, office, Ong Sek Leang, online, opportunity, opposition, paint, parishioners, partner, pelted, pending, People's Justice Party, permit, perpetrators, Persecution, personnel, Petaling Jaya, places, point, police, political, pray, prayers, press statement, pressure, Prime Minister, proceed, progressive, promised, protests, public, Ragunath Kesavan, rally, Ramon Navaratnam, religions, religious, reports, responsible, Rev, revitalize, rhetoric, right, right-minded, rising, Roman Catholic, Roman Catholicism, Roman Catholics, ruling, safeguard, Sam Ang, second-generation, section, security, senior pastor, Seremban, Shah Alam, shocked, shocking, shortage, showed, Sidang Injil Borneo, silence, site, Society, sources, spared, speaker, splashed, steps, stones, stood, strongly, stunned, suffered, suspected, Taiping, Taoism, telephone, tensions, threats, three-storey, thrown, traditional, trend, troubling, trust, UMNO, unacceptable, understanding, undeterred, United Malay National Organization, unknown, unprecedented, uproar, urged, use, Utusan Malaysia, vandalized, violence, weekly, Word, worship, worst, zero tolerance	| Leave a comment
Posted on October 30, 2009 by particularkev	Christians concerned as rightwing factions splinter to form militant outfits.
Gone are the days when Christians had to watch out only for the Vishwa Hindu Parishad (World Hindu Council) and its youth wing, Bajrang Dal, which are closely linked with the most influential Hindu extremist umbrella organization, the Rashtriya Swayamsevak Sangh (RSS). With voter support faltering for the RSS’s political wing, the Bharatiya Janata Party (BJP), moderate and extremist sections within the Hindu nationalist movement are blaming each other, and militant splinter groups have emerged. Claiming to be breakaway factions of the RSS, new groups with even more extreme ideology are surfacing. The Abhinav Bharat (Pride of India), the Rashtriya Jagran Manch (National Revival Forum), the Sri Ram Sene (Army of god Rama), the Hindu Dharam Sena (Army for Hindu Religion) and the Sanatan Sanstha (Eternal Organization) have launched numerous violent attacks on Christian and Muslim minorities.
The Sri Ram Sene was one of the most active groups that launched a series of attacks on Christians and their property in and around Mangalore city in the southern state of Karnataka in August-September 2008, according to a report, “The Ugly Face of Sangh Parivar,” published by the People’s Union of Civil Liberties (PUCL), in March 2009. In Jabalpur city in the central state of Madhya Pradesh, suspected extremists from the Abhinav Bharat attacked the Rhema Gospel Church on Sept. 28, according to the Global Council of Indian Christians. They had earlier attacked Pastor Sam Oommen and his family in the same city on Aug. 3. The Hindu Dharam Sena has become especially terrifying for Christians in Jabalpur. Between 2006 and 2008, Jabalpur was plagued by at least three anti-Christian attacks every month, according to The Caravan magazine. In the western state of Gujarat and other parts of the country, the Rashtriya Jagran Manch has also violently attacked Christians, according to news website Counter Currents.
RSS ‘Too Mild’
The new groups, formed mostly by former members of RSS-connected outfits, find the Hindu nationalist conglomerate too “mild” to be able to create a nation with Hindu supremacy.
The Sri Ram Sene, mainly active in south India, was started by Pramod Muthalik after he was expelled in 2007 from the Bajrang Dal, one of the most radical groups in the RSS family, for being an extremist, according to the daily newspaper DNA. The Hindu Dharam Sena was started by Yogesh Agarwal, former worker of the Dharam Jagran Vibhag (Religion Revival Department) of the RSS, also in 2007, as he felt “the RSS did not believe in violence,” according to The Caravan. He had earlier launched the Dharam Sena, an offshoot of the RSS, in Madhya Pradesh and neighboring Chhattisgarh state in 2006.
Based out of Goa, a western state with a substantial number of Christians, the Sanatan Sanstha provides the ideological base for Hindu militant groups. It has close links with the Sri Ram Sene and publishes a periodical, Sanatan Prabhat, which occasionally spews hate against Christians.
Media reports warn of tensions due to the recent spurt in activity of the splinter groups. “The hardliners are now getting into more extreme activities,” The Times of India daily quoted V.N. Deshmukh, former joint director of India’s Intelligence Bureau, as saying on Oct. 21.
The most extremist sections are disillusioned with the way the RSS is functioning, said Mumbai-based Irfan Engineer, Director of the Institute of Peace and Conflict Studies. Most RSS cadres were mobilized with an ideology that called for elimination of minorities, mainly Muslims and Christians, he told Compass, adding that many of them were highly disappointed with the way the movement was being led.
He said the BJP was restricted when it led a coalition government at the federal level from 1998 to 2004, keeping it from effectively working towards a Hindu nation. A majority of the BJP’s allies in the National Democratic Alliance were not Hindu nationalists.
“One section of the [Hindu nationalist] movement believes in acquiring state power by participating in parliamentary democracy, and the other wants to create a Hindu nation by violent means,” Engineer said.
It is believed that the divide within the RSS family may deepen even further.
Analysts believe that Hindu nationalism is losing relevance in national politics, as was evident in the two successive defeats of the BJP in the 2004 and 2009 general elections. Consequently, the RSS and the BJP may distance themselves from the hard-line ideology or make it sound more inclusive and less militant. After this year’s elections, the RSS increasingly has begun to talk about the threat China poses to India and the need for development in rural areas, instead of its pet issues like Islamist terrorism and Christian conversions. This has disappointed sections of the highly charged cadres even more, and the splintering may accelerate.
For the next few years, “we will see more new names and new faces but with the same ideology and inspiration,” said Anwar Rajan, secretary of the PUCL in Pune.
Whether the new groups truly have no connection with the RSS is not fully known – that appearance may be an RSS strategy to evade legal action, said Dr. Asghar Ali Engineer, chairman of the Centre for Study of Society and Secularism in Mumbai.
He said relations between the RSS and the new groups can be compared with the ones between Maoist (extreme Marxist) rebels and the Communist Party of India-Marxist (CPI-M) in India. While the CPI-M distances itself from Maoist violence, it speaks for the rebels whenever security forces crack down on them.
At base, the newer rightwing groups surely have the sympathy of the RSS, said Pune-based S.M. Mushrif, former Inspector General of Police in Maharashtra, who has been observing Hindu extremist groups for years.
Report from Compass Direct News Share this:TwitterFacebookGoogleStumbleUponPocketPinterestTumblrRedditLinkedInEmailPrintLike this:Like Loading...	Posted in China, Christianity, Communism, Hinduism, India, Islam, War on Terror	| Tagged 1998, 2006, 2007, 2008, Abhinav Bharat, accelerate, acquiring, active, activity, allies, analysts, anti-Christian, Anwar Rajan, appearance, Archbishop, areas, Army for Hindu Religion, Army of god Rama, attacked, attacks, Bajrang Dal, base, based, believe, Bharatiya Janata Party, BJP, blaming, breakaway, bureau, cadres, Catholic Bishops' Conference of India, central, Centre for Study of Society and Secularism, chairman, Chhattisgarh, China, Christian, Christianity, Christians, city, claiming, close, closely, Coalition, Communal Violence Bill, communist, Communist Party of India-Marxist, compared, concerned, conglomerate, control, conversions, counter, Counter Currents, country, CPI-M, crack, create, daily, dangerous, deadlier, deepen, defeats, democracy, development, Dharam Jagran Vibhag, director, disappointed, disillusioned, distance, divide, DNA, down, earlier, ecumenical, effectively, elections, elimination, emerge, emerged, enactment, especially, Eternal Organization, evade, evident, expelled, extreme, extremist, faces, factions, faltering, family, federal, forces, form, formed, former, founding, functioning, fundamentalism, general, Global Council of Indian Christians, Goa, groups, growing, Gujarat, hate, held, highly, Hindu, Hindu Dharam Sena, Hinduism, Hindus, ideology, implement, inability, inclusive, increasingly, India, Inspector General of Police, inspiration, Institute of Peace and Conflict Studies, Intelligence, Irfan Engineer, Islam, Islamist, issues, Jabalpur, joint director, Karnataka, keeping, kill, launched, leaders, led, legal, legislation, less, level, linked, Links, losing, Madhya Pradesh, magazine, Maharashtra, mainly, majority, Mangalore, Maoist, Marxist, means, media, meeting, members, mild, militant, minorities, minority, mobilized, moderate, more, movement, Mumbai, mushrooming, Muslim, muslims, names, nat ion, nation, national, National Democratic Alliance, National Revival Forum, nationalist, need, new, New Delhi, newer, news, newspaper, notes, observing, offshoot, organization, outfits, outlook, parliamentary, participating, parts, party, Pastor, People's Union of Civil Liberties, periodical, Persecution, pet, plagued, planning, political, Politics, poses, power, Pramod Muthalik, prevention, Pride of India, property, proposed, provides, published, PUCL, Pune, quoted, radical, Rashtriya Jagran Manch, Rashtriya Swayamsevak Sangh, rebels, recent, rehabilitation, relations, relevance, Religion Revival Department, religious, reports, restricted, Rhema Gospel Church, rightwing, rise, RSS, rural, S. M. Mushrif, Sam Oommen, Sanatan Prabhat, Sanatan Sanstha, secretary, Secretary General, sections, security, series, seriously, severe, south, southern, spews, splinter, spurt, Sri Ram Sene, Stanislaus Fernandes, started, strategy, substantial, successive, support, supremacy, surfacing, suspected, talk, tensions, terrifying, terrorism, The Caravan, The Times of India, The Ugly Face of Sangh Parivar, top, umbrella, V. N. Deshmukh, vicitims, violence, violent, violently, Vishwa Hindu Parishad, voter, warn, watch, Website, western, wing, worker, World Hindu Council, worrying, Yogesh Agarwal, youth	| Leave a comment
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Heart-Lung Transplant | Green Snake Retold
Finding ‘Conscious Awareness’
Posted on July 28, 2017	by dadsnook
We have followed the life of Claire Sylvia who was found to have a severe heart condition as a child. In spite of period of weakness, she studied dance and tried to stay active. As her life progressed through early … Continue reading →
Posted in Clair Sylvia, Uncategorized	| Tagged Claire Sylvia, Conscious Awareness, Goethe's profile for Consicous Awareness, Heart-Lung Transplant	| Leave a comment
It was the four year anniversary of her heart-lung transplant, March 9, 1992. Claire was thinking of the past and of the future, something she had done each year since her transplant gave her a new, extended life. She had … Continue reading →
Posted in Clair Sylvia, Uncategorized	| Tagged Claire Sylvia, finding a new love, Heart-Lung Transplant, Making peace with a donor	| Leave a comment
Clair Sylvia. It Had To Happen. It Did Happen.
Posted on July 20, 2017	by dadsnook
Photo of an older Clair Sylvia Following her heart-lung transplant Sylvia had plenty of time to think about the gift she had received and the donor. Small shifts in her preferences for certain foods, small ways of acting, and her … Continue reading →
Posted in Clair Sylvia, Uncategorized	| Tagged Clair Sylvia, doubled up Part of Fortune, Dreams, Heart-Lung Transplant, meeting a donor's family, Moon opposite Sun in the 12th	| Leave a comment
Clair Sylvia: Post Operative Period & A Dream
Posted on July 10, 2017	by dadsnook
Following her heart-lung transplant, several days of recuperation in the hospital were required followed by at-home recuperation. Five days following her operation, Clair became deeply depressed. This seemed to counter the process of getting on a wait-list, being chosen for … Continue reading →
Posted in Clair Sylvia, Uncategorized	| Tagged Clair Sylvia, happiness astrological defined, Heart-Lung Transplant, leaving the hospital, natal MC at a Return chart's IC, recuperation	| Leave a comment
Part Two: Life Changes Due To A Heart & Lung Transplant
Posted on July 2, 2017	by dadsnook
Clair Sylvia’s childhood consisted of several twists and turns. She had been warned about engaging in strenuous activity due to her heart condition, diagnosed when she was only three years old. Later, still a child, she did engage in dance … Continue reading →
Posted in Clair Sylvia, Uncategorized	| Tagged Clair Sylvia, Heart-Lung Transplant, Part of Fortune, Pluto-Ascendant, Pluto-Moon	| Leave a comment


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