The accompanying music video for " Pure Shores " was directed by Vaughan Arnell and shows the group walking and singing at Wells-Next-The-Sea beach in Norfolk , England . The group performed the song on '' Top of the Pops '' , 2000 MTV Europe Music Awards , and the World Sports Awards in 2000 . The single received accolades and nominations , and was awarded the Ivor Novello Award for Most Performed Work and was nominated for two BRIT Awards for Best British Single and Best British Video . " Pure Shores " was featured on All Saints ' compilation albums '' All Hits '' and '' Pure Shores : The Very Best of All Saints ''
2000 MTV Europe Music Awards
2000 MTV Europe Music Awards
Pure Shores