From September to October 2010 , Adele embarked on a mini-promotional tour of the US , which included stops in New York and Minneapolis , as well as an exclusive appearance at the famous Club Largo in Los Angeles . Although she did not use Twitter at the time , Columbia created an account that redirected followers to the singer 's personal blog . Throughout February , Adele 's personal site hosted a " 21 Days of Adele " promotion , which featured exclusive daily content , including a live chat and a video of the singer explaining the inspiration for each album track . The week of release was also accompanied by a spate of television appearances on many American daytime and late-night talk shows , such as the '' Today Show '' on 18 February , '' Late Show with David Letterman '' on 21 February , and '' The Ellen DeGeneres Show '' and '' Jimmy Kimmel Live ! '' on 24 February . Adele performed " Someone like You " at the 2011 MTV Video Music Awards ceremony
2011 MTV Video Music Awards
2011 MTV Video Music Awards
21 (Adele album)