Michael Lang is Jewish and from Brooklyn . In 1967 , Lang left NYU and moved to Coconut Grove , Florida to open a head shop . In 1968 , after promoting a series of concert events in the Miami area , Lang ( together with Marshall Brevetz ) produced the " 1968 Miami Pop Festival " . It drew around 25,000 people on day one ( May 18 ) with acts such as Jimi Hendrix , Frank Zappa , John Lee Hooker , Arthur Brown , and Blue Cheer . On the afternoon of the second day ( May 19 ) it started to rain and the event ended early
1968 Miami Pop Festival
Miami Pop Festival (May 1968)
Michael Lang (producer)