The energy drink company Red Bull has relied heavily on branded content as part of its marketing strategies . The company operates several Media House studios , which coordinate the production and distribution of original content targeted towards the interests of young adults — particularly music and extreme sports . Alongside digital media content such as online video ( via platforms such as Red Bull TV ) , and print media such as '' The Red Bulletin '' , Red Bull has also organized events and sports competitions which carry its name , such as the Red Bull Air Race World Championship , Crashed Ice , and Flugtag competitions , music festivals and events , and a skydive from the Earth 's stratosphere by Felix Baumgartner . These ventures are consistent with the company 's image , bolster Red Bull as being a lifestyle brand in these categories , and build awareness of Red Bull without necessarily promoting the product itself . An executive for Red Bull Media House North America remarked that the growth of digital media platforms had made it easier for brands to produce and distribute their own content , and stressed that branded content was most effective when it is " authentic " and high-quality
skydive from the Earth 's stratosphere
Red Bull Stratos
Branded content