In June 2001 , Microsoft indicated that it was planning to , in conjunction with Intel and other PC makers , spend at least US$ 1 billion on marketing and promoting Windows XP . The theme of the campaign , " Yes You Can " , was designed to emphasize the platform 's overall capabilities . Microsoft had originally planned to use the slogan " Prepare to Fly " , but it was replaced due to sensitivity issues in the wake of the September 11 attacks . A prominent aspect of Microsoft 's campaign was a U.S. television commercial featuring Madonna 's song " Ray of Light " ; a Microsoft spokesperson stated that the song was chosen due to its optimistic tone and how it complemented the overall theme of the campaign
September 11 attacks
September 11 attacks
Development of Windows XP