The video received 4.93 million hits in its first 24 hours . It received positive reviews from critics with many noting Rihanna 's indulgence into extended choreography . Kia Makarechi from '' The Huffington Post '' commented , " Rihanna does n't normally do extended dance scenes , so it 's interesting to see the singer go the path of the Britneys and Christinas before her and delve into some deeper choreography . " Amanda Dobbins from New York Magazine echoed the review stating , " Even though Rihanna is maybe not on a Beyoncé or Britney-circa-2000 level when it comes to the super-involved choreography , she at least leaves it all out on the floor . " Sarah Maloy of '' Billboard '' made note of the Hindu imagery displayed in the video and made comparisons of the video 's distorted images to that of " We Found Love " . Nicole James of MTV praised the video stating that Rihanna " dances her ass off " and compared it to Jennifer Lopez 's video for " Waiting for Tonight " . The video received two MTV Video Music Award nominations , including Best Choreography Video and Best Visual Effects
Best Visual Effects
2012 MTV Video Music Awards
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