Part of the episode focused on Twilight Sparkle becoming a princess and transforming into an alicorn . The Hub heavily emphasized the event while promoting the episode in a coronation-themed advertising sweepstakes campaign , which included a special concert event featuring Miss America 2013 winner Mallory Hagan , and a nine-episode marathon which preceded the episode 's premiere
Miss America 2013
Miss America 2013
Magical Mystery Cure