On December 21 , 2012 , CEO of GamerFitnation , Antwand Pearman , called for a controversial online shooting game cease fire to honor the victims of the Sandy Hook Elementary School shooting . An estimated 50,000 people participated in the event . The event was promoted on GamerFitnation 's site and social media portals , and was also promoted by others including the group Anonymous . The event was featured on CNN and many other news outlets . The Cease Fire event is anticipated to repeat annually , and the second annual cease fire is to occur on December 21 , 2013
Sandy Hook Elementary School shooting
Sandy Hook Elementary School shooting
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