Following research carried out by Vodafone that showed that fewer than 25 % of people carry any details of who they would like telephoned following a serious accident , a campaign encouraging people to do this was started in May 2005 by Bob Brotchie of the East of England Ambulance Service in the UK . The idea has taken off since 7 July 2005 London bombings
7 July 2005 London bombings
7 July 2005 London bombings
In Case of Emergency