An accompanying music video for the song was directed by Henry Scholfield and premiered through Lipa 's YouTube account on 7 July 2017 . It shows the artist staying in a hotel room with her friends , who prevent her from getting back together with her former boyfriend . The visual gained the attention of many music critics , who commended its themes of female empowerment . It was nominated for Song of the Year and Best Choreography at the 2018 MTV Video Music Awards . The track 's commercial success has been attributed to the popularity of the music video . Lipa has performed " New Rules " during awards ceremonies such as the BBC Radio 1 Teen Awards and the 2018 Brit Awards , and also included it on the set list of her tour , The Self-Titled Tour ( 2017 – 18 )
2018 Brit Awards
2018 Brit Awards
New Rules (song)