Hayden 's journey in pageantry began at the age of 23 , when a friend recommended her to enter Femina Miss India . She was then shortlisted for the Femina Miss India 1997 contest and went on to finished second place and earned the title of Miss India World . She represented India at the 47th edition of the Miss World pageant held in Baie Lazare , Seychelles . A total of 86 delegates competed for the title and at the end of the event , Hayden was crowned as Miss World 1997 . She was also crowned as the " Miss World - Asia and Oceania " during the Miss World contest . In addition , Hayden won the titles '' Miss Photogenic '' and '' Spectacular Swimwear '' . Hayden is the only Miss World titleholder to win three subtitles during the competition . She is the third Indian woman to win the Miss World pageant , after Reita Faria in 1966 and Aishwarya Rai in 1994 . After her win at Miss World , she was signed up to endorse L’Oreal , Colgate and Chopard in India . She has been associated with various charities including Child Rights and You ( '' CRY '' ) , Greenpeace , PETA and the Spastic Society of India . She has supported several causes to spread awareness about cancer and HIV/AIDS
Miss World 1997
Miss World 1997
Diana Hayden