The Cowboys were expecting to turn their fortunes around and have a good year , but won only 3 of their first 10 games . The assassination of John F. Kennedy on November 22 , 1963 , stands out as a pivotal moment in the season . Not only was the nation 's psyche impacted by this event , but also the image of the city of Dallas was tarnished . On November 24 , just two days after this historic event , the NFL decided to play its normal schedule of games , with the Cowboys traveling to face the Cleveland Browns . On game day when the team was introduced , the public address announcer would not say the Dallas Cowboys , they were just the Cowboys . The crowd also vented their frustration and pain at the players during the contest . The Cowboys lost that day 17 – 27 and would go on to have only one more win in the remaining 3 games
assassination
Assassination of John F. Kennedy
1963 Dallas Cowboys season