Brüno 's main comedic satire pertains to the vacuity and inanity of the fashion and clubbing world . In May 2009 , at the MTV Movie Awards , Baron Cohen appeared as Brüno wearing a white angel costume , a white jockstrap , white go-go boots , and white wings ; and did an aerial stunt where he dropped from a height ( using wires ) onto Eminem . Baron Cohen landed with his face on Eminem 's crotch , with his crotch in Eminem 's face , prompting Eminem to exit the venue with fellow rappers D12 . Eminem later admitted to staging the stunt with Baron Cohen . After an intense bidding war that included such Hollywood powerhouses as DreamWorks , Sony , and 20th Century Fox , Universal Pictures won and paid a reported $ 42.5 million for the film rights . A number of shill companies and websites were created in order to draw potential interviewees into interviews by creating an illusion of legitimacy . The film was released in July 2009
MTV Movie Awards
2009 MTV Movie Awards
Sacha Baron Cohen