The website revealed the start of a colour-themed promotional campaign for the album that covered 10 North American venues , with a new song to be premiered in each location . When talking about his album , Zedd remarked that he " ... wanted fans to experience the album in a whole new way " . He further said that each song is associated with a color , and this is evident through his promotional tour , in which each location has different color scheme to match with the vibe of the song previewed in the location . Zedd commented during the promotional campaign in Los Angeles that , " To me , certain things sound a certain color . A lot of reverb will always sound cold , which will always make me think blue . On this song ( " Straight Into the Fire " ) , the drop is very energetic and very aggressive , kind of like fire , too , so this one was super easy to pick orange . " In Austin , the theme colour was purple , while yellow was used in Phoenix , and blue was used in Denver . The list of places visited by the tour were : Upon its release , '' True Colors '' received mixed to positive reviews from music critics . According to Metacritic , which is based on a weighted average score out of 100 from ratings and reviews from music critics , the album received an average score of 60 points ( " mixed or average reviews " ) , based on 2 positive and 3 mixed reviews . The album won Best Electronic Album at the 2016 Billboard Music Awards
2016 Billboard Music Awards
2016 Billboard Music Awards
True Colors (Zedd album)