The music video for " Delicate " premiered on March 11 , 2018 , at the 2018 iHeartRadio Music Awards after Swift accepted her award for " Female Artist of the Year " . Directed by Joseph Kahn , the music video was shot in various locations around Los Angeles , including the Millennium Biltmore Hotel , the 7th Street/Metro Center station , the Los Angeles Theater and adjacent St. Vincent 's Court , and the Golden Gopher bar . The video features Swift discovering that she is invisible after a mystery man hands her a note , and is a satire and symbolic of Swift being able to be herself for the first time , and not caring about how others view her . The video gained almost 13 million online views in the first 24 hours of release . As of June 2019 , the music video has gained over 370 million views on YouTube
2018 iHeartRadio Music Awards
2018 iHeartRadio Music Awards
Delicate (Taylor Swift song)