Bieber first performed " Love Yourself " on '' The Ellen DeGeneres Show '' during ' Purpose ' week release . On November 18 , 2015 , the song was also performed on '' The Today Show '' along with other tracks from the album . Bieber also added the song to the set list of his show on Capital FM 's Jingle Bell Ball 2015 . He performed the song at the 58th Annual Grammy Awards . The singer performed an acoustic version of the track with James Bay on the guitar before performing " Sorry " during the 2016 Brit Awards . He also performed an acoustic version of the song during the 3rd iHeartRadio Music Awards before proceeding to a full performance of " Company " . " Love Yourself " is also part of the set list of his Purpose World Tour . The performance has Bieber on acoustic guitar while seated on a red velvet couch down center stage . He performed the song at Radio Disney Music Awards during a special pocket show for fans , previously recorded . On June 4 , 2017 , Bieber performed " Love Yourself " at the '' One Love Manchester '' benefit concert for the victims of the 2017 Manchester Arena bombing
2016 Brit Awards
2016 Brit Awards
Love Yourself