Upon the video 's release , several media outlets noticed a resemblance between the colorful aesthetics of " Rude Boy " and those of British singer-songwriter and rapper M.I.A. 's video " Boyz " . Melina Matsoukas responded to the allegations that she had copied the idea , and said , " Afterward I was like , ' Oh , this sucks . They tore down my video ... M.I.A. 's video 's great too . It definitely was n't trying to rip anybody off at all , it was just our approach and the animation stuff , it had a similar vibe . " Matsoukas explained that the inspiration for the video did not come from one particular source , but from a variety of pop culture icons . She concluded , " We 're all inspired by similar elements and it came together in that way . " Several critics noticed the differences between Rihanna 's previous singles , " Russian Roulette " and " Hard " , and that " Rude Boy " had adopted a care-free and brighter image . Becky Bain of Idolator also noticed the similarities between M.I.A. 's video " Boyz " and " Rude Boy " , and wrote , " We 're digging the reggae-inflected jam , although the Bob Marley-meets-M.I.A. color explosion becomes a little hard on the eyes after awhile . " Bain said the video " is colorful , loud , vibrant , and a complete departure from the mostly depressing captivity scenarios and over-the-top war imagery of the previous videos from her Rated R singles . " Simon Vozick-Levinson of '' Entertainment Weekly '' also commented on the vibrancy of the video and its resemblance to M.I.A. 's video , " It 's a wild explosion of clashing colors , bold block lettering , and shaky camerawork . As many observers instantly pointed out , it all owes more than a little to the aesthetic of M.I.A. &mdash; which , if you ask me , is not a bad thing at all . " Jocelyn Vena of MTV commented on the change of visual direction in the video , calling it " a colorful departure from the dark fare previously released from her Rated R album . " Vena also wrote about the stylization of the video 's content with regard to Rihanna 's heritage . She wrote that the video is infused with " a kaleidoscope of prints and colors , embracing her roots in Caribbean dance-hall-inspired costumes . " " Rude Boy " won the award for Most Performed Song at the 2011 ASCAP Pop Music Awards and the Award Winning Songs award at the 2011 BMI Urban Awards . The song was also won three awards at the 2011 Barbados Music Awards in the Best Pop/R & B Single , Music Video of the Year and Song of the Year categories . " Rude Boy " was nominated in the ' Best Editing ' category at the 2010 MTV Video Music Awards , but lost to Lady Gaga 's " Bad Romance "
2010 MTV Video Music Awards
2010 MTV Video Music Awards
Rude Boy (Rihanna song)