In June 2001 , Microsoft indicated that it was planning to , in conjunction with Intel and other PC makers , spend at least 1 billion US dollars on marketing and promoting Windows XP . The theme of the campaign , " Yes You Can " , was designed to emphasize the platform 's overall capabilities . Microsoft had originally planned to use the slogan " Prepare to Fly " , but it was replaced due to sensitivity issues in the wake of the September 11 attacks
September 11 attacks
September 11 attacks
Windows XP