Schneider originally aimed for a March 23 , 2013 , premiere of '' Sam & Cat '' , following the Kids ' Choice Awards ; however , Nickelodeon intended for the show to make its debut in the fall . On April 18 , 2013 , the show 's two stars Jennette McCurdy and Ariana Grande , via Twitter , announced its premiere was set for June
Kids ' Choice Awards
2013 Kids' Choice Awards
Sam & Cat