The video was first teased on 9 March 2015 on Charli 's Twitter , saying , " get ur selfie stick ready @ericwareheim " along with a photo of the upcoming video . A teaser video was released on 20 March 2015 on Charli 's YouTube channel . The music video for " Famous " was released for the 2015 YouTube Music Awards 3 days later , on 23 March 2015 . A behind the scenes was released the same day . It was directed by Eric Wareheim
2015 YouTube Music Awards
2015 YouTube Music Awards
Famous (Charli XCX song)