On November 1 , 2007 , Thirty Seconds to Mars won an MTV Europe Music Award in the category of Best Rock . The band also received the Kerrang ! Award for Best Single in two consecutive years for " The Kill " and " From Yesterday " in 2007 and 2008 , respectively . The album 's title track , " A Beautiful Lie " , was released as the fourth single in North America and selected European countries . Its music video was filmed 200 miles north of the Arctic Circle in Greenland , and proceeds from the sales benefited the Natural Resources Defense Council . At the 2008 MTV Europe Music Awards on November 6 , Thirty Seconds to Mars earned their second Best Rock and Best Video for " A Beautiful Lie "
2008 MTV Europe Music Awards
2008 MTV Europe Music Awards
Thirty Seconds to Mars