During the development of the film , Tarog , who up to this point had been known primarily as an independent film director , told producer Franco Alido that he would " '' do my best to come up with a film that he can show to everybody . But he has to do his best to show it to everybody . '' " He further explained that " '' Any film that has commercial aspirations is nothing without the marketing that comes after it . People have to know the film is out there , that it wants to be seen . And that 's exponentially more difficult for an independent film without big stars , huge billboards and full support from the major TV networks . '' " Alido and his Digitank Studios staff proceeded to do everything they could to promote the film , lugging promotional material and viewing equipment to different SM branches and eventually getting the film played in twelve SM Cinema Branches beginning March 9 , while a nonconventional promotional campaign used Facebook and YouTube to build hype for the film , often taking advantage of the fact that the prequel short film , " Faculty " , had become a viral favorite on social networking sites . As of the day before the regular screening , the campaign had attracted more than twelve thousand to the movie 's official Facebook page . The film was first screened as an independent film during the 2010 Metro Manila Film Festival , which began a special category for indie films that year
2010 Metro Manila Film Festival
2010 Metro Manila Film Festival
Senior Year (film)