White Ribbon Campaign ( WRC ) is a global movement of men and boys working to end male violence against women and girls . It was formed by a group of pro-feminist men in London , Ontario in November 1991 as a response to the École Polytechnique massacre of female students by Marc Lépine in 1989 . The campaign was intended to raise awareness about the prevalence of male violence against women , with the ribbon symbolizing " the idea of men giving up their arms . " Active in over 60 countries , the movement seeks to promote healthy relationships , gender equity , and a compassionate vision of masculinity
École Polytechnique massacre
École Polytechnique massacre
White Ribbon Campaign