This episode was inspired by the real-life acquisition of NBC Universal by cable company Comcast in November 2009 . After winning her fourth Screen Actors Guild Award as her '' 30 Rock '' character at the 16th Screen Actors Guild Awards ceremony in January 2010 , Fey was asked whether or not the show would make reference to the Comcast acquisition to which she said that it would be dealt with . " The sale of NBC to another company is integral to our show and it will be hard for Jack . " In the episode , Kabletown — a fictional Philadelphia company network — has taken over GE Sheinhardt NBC Universal , and Jack tries to contribute his ideas to the company . In April 2010 , the NBC network created a website for the Kabletown company . When asked by a contributor from '' The Philadelphia Inquirer '' why the characters on '' 30 Rock '' refer to the network 's new owner as " Kabletown , with a K " , co-showrunner and executive producer Robert Carlock revealed that the reason for this was that the staff writers came up with the name " Cabletown " , however , they later learned that there was a real company with a similar name , so NBC 's legal team department " wanted to emphasize the difference , and after a while , everyone just liked the sound of it . " Tracy Jordan 's storyline in which his former nanny writes a tell-all book revealing that he has never actually had an affair with anyone mirrored — though in reversal — the real life of professional golfer Tiger Woods ' extramarital affairs scandal that occurred in late 2009 . In one scene , it is revealed that women have come forward admitting to never have had a sexual relationship with Tracy ; After news broke of Woods 's infidelities , numerous women came forward admitting to having affairs with the golfer . To re-establish his womanizing persona , Tracy holds a press conference announcing he is leaving show business to spend more time with a stripper ; In December 2009 , Woods announced he would take an indefinite leave from professional golf to focus on his marriage after he admitted infidelity . Other women , who Tracy did not have a relationship with , have released voice mails to the news media . In one of them , Tracy leaves a message to his wife , Angie ( Sherri Shepherd ) , in which he is loving and sincere in the message ; One of Woods 's mistress produced voice and text messages as evidence of a relationship with the golfer . As a result of him being outed as monogamous , Tracy loses various endorsements ; After admitting to his affairs , Woods lost various endorsement deals with different companies
16th Screen Actors Guild Awards
16th Screen Actors Guild Awards
Don Geiss, America and Hope