He joined radio station KOIL in Omaha , Nebraska in 1960 , when he began using the name Dave Diamond . He later moved to radio stations in Knoxville , St Louis and Denver , where he became one of the few radio reporters to join the Beatles on their 1965 US tour . He was then recruited by Bill Drake to join KHJ in Los Angeles in 1965 for the launch of Boss Radio , moving soon afterwards to KBLA in Burbank , to KFWB in ' 67 , and then in 1968 to KFRC in San Francisco . At KBLA and KFRC , his show " The Diamond Mine " , which contained a mixture of psychedelic music and poetry contributed by listeners and by Diamond himself , became one of the first " underground " rock shows and one of the most successful radio programs in California in the late 1960s . He was one of the first DJs to play records by the new wave of psychedelic and heavy rock bands and performers such as The Doors , The Seeds , Love , Linda Ronstadt and Iron Butterfly . He also became a music publisher , responsible for the Strawberry Alarm Clock 's 1967 hit " Incense and Peppermints " among others . He recorded spoken word pieces in his own right for various labels including Columbia Records ; his piece " The Diamond Mine " , credited to Dave Diamond and the Higher Elevation , was included on the LP '' Pebbles , Volume 3 '' and several later compilations
1965 US tour
The Beatles' 1965 US tour
Dave Diamond