After leaving Westminster he briefly returned to journalism . For BBC Scotland , he presented Agenda , which was produced by Kirsty Wark . He was producer of the famous reportage by Michael Buerk of the Ethiopian famine of 1984 that inspired the Band Aid and Live Aid charity campaigns , which led him to be headhunted by the International Red Cross and Red Crescent . He was part of an international disaster team that responded to the 1988 Armenian earthquake . He was Director of Public Affairs of the International Red Cross and Red Crescent for 12 years , based in Geneva , Switzerland , but working worldwide in conflict and disaster zones
1988 Armenian earthquake
1988 Armenian earthquake
George Reid (Scottish politician)