The accompanying music video of " Bad Romance " features Gaga inside a surreal white bathhouse . There , she gets kidnapped by a group of supermodels who drug her and sell her to the Russian mafia for sexual slavery . The video ends with Gaga live incinerating the man who had bought her . It garnered massive acclaim from critics , who complimented the risqué and symbolic nature of the plot , as well as its artistic direction and vivid imagery . It was chosen as the best music video of the 21st century by '' Billboard '' . At the 2010 MTV Video Music Awards , it was nominated for ten awards , where Gaga won seven , including Video of the Year . Gaga has performed " Bad Romance " on various television programs , such as '' Saturday Night Live '' and '' The Jay Leno Show '' , the 2009 American Music Awards , her concert tours and residency shows , and at the Super Bowl LI halftime show
2009 American Music Awards
American Music Awards of 2009
Bad Romance