The first teaser trailer aired on Monday , December 5 , during ESPN 's '' Monday Night Football '' , and was released online shortly thereafter . With 24 hours of its release , the trailer garnered a record-breaking 93.6 million views from social media platforms , such as Facebook , YouTube , Twitter , and Instagram , making it the third-highest-viewed trailer of 2016 , falling behind Disney 's '' Beauty and the Beast '' remake ( 127.6 million views ) and Universal 's '' Fifty Shades Darker '' ( 114 million views in 24 hours ) , but surpassing Marvel Studios ' '' Guardians of the Galaxy Vol . 2 '' trailer , which scored 81 million views in its first 24 hours online . Following the trailer 's release , the film trended on all major social media sites , including YouTube , Facebook , Twitter , and Reddit . It was Weibo 's No. 1 trending topic in China , where the preview was viewed 16 million times its first day of release . Television spots for the film started airing ahead of the Super Bowl spot on February 3 , 2017 . An extended TV spot for the Super Bowl aired during Super Bowl LI , on February 5 , 2017 . On March 11 , 2017 , a new TV spot and clip were shown at Nickelodeon 's 2017 Kids ' Choice Awards . A new trailer aired with the release of '' Beauty and the Beast '' on March 17 , 2017 , while the third trailer was released on April 13 , 2017 . The international trailer was released on May 17 , 2017 , and a smaller trailer was released shortly after , on June 4 , 2017 . After that , various TV spots were released
2017 Kids ' Choice Awards
2017 Kids' Choice Awards
Transformers: The Last Knight