The term slacktivism is often used to describe the world 's reaction to the 2010 Haiti earthquake . The Red Cross managed to raise $ 5 million in 2 days via text message donations . Social media outlets were used to spread the word about the earthquake . The day after the earthquake , CNN reported that four of Twitter 's top topics were related to the Haitian earthquake
2010 Haiti earthquake
2010 Haiti earthquake
Slacktivism