As a straight-ahead rock station , WLUM was consistently trounced by WLZR and experienced some of its lowest ratings levels ever , with the bottom coming after the September 11 attacks , which caused many rock stations to shift quickly from hard rock tracks inappropriate for play in the aftermath and change away from aggressive formats . In March 2002 , WLUM began making more changes . Mancow 's morning show was dropped , along with most of the hard rock music on the playlist , and modern rock music returned to the playlist . By September , the station was once again a full-time reporter to alternative rock airplay charts for radio industry trade magazines . The station still experienced low ratings , as it worked to shake its male-oriented hard rock image . The station made heavy use of consultants who crafted a rather tight playlist . In March 2003 , the Indianapolis-based '' Bob and Tom '' was syndicated for the station 's morning lineup to compete against '' Bob & Brian '' up the dial on WLZR , but its older target audience was wholly incompatible for the rest of WLUM 's younger-skewing broadcast day
September 11 attacks
September 11 attacks
WLUM-FM