He is known in New Zealand as the spokesperson who marketed New Zealand pork , presenting 30-second TV commercials on cooking pork known as '' Mike 's Meals '' until he disengaged from the pork industry . King 's television career began in 1997 with his debut in the New Zealand comedy show '' Pulp Comedy '' . Before television , King worked as a stand-up comedian . He was voted comedian of the year in 1997 by '' Metro '' magazine readers and nominated for the Billy T Award in the same year . After his television debut , King began to appear on more prominent New Zealand television comedy shows , notably '' Comedy Central '' , '' Game of Two Halves '' and '' Strassman '' . In 2002 he was nominated twice at the 2002 NZ Television Awards for his stand up show '' An Audience With the King '' . He went on to host '' Mike King Tonight '' from 2003 . The show aired for only one season
2002 NZ Television Awards
2002 TV Guide NZ Television Awards
Mike King (advocate)