Since 2001 , Masood has been leading the Sarhad Rural Support Programme ( SRSP ) , the organisation set up by Sitara-i-Imtiaz recipient and Nobel Peace Prize nominee , Shoaib Sultan Khan . SRSP is part of the Rural Support Programmes ( RSP 's ) , which are working with 32 million people across the country . Masood led SRSP ’s relief and reconstruction work following the 2005 earthquake , 2009 Swat valley conflict and 2010 floods , and worked closely with civil and military authorities . Given the technical difficulties and social resistance faced by international non-governmental organization 's ( INGO ) and multilateral organisations , their ability to deliver on ground was restricted , more so after September 11 attacks . Thus making the dispensation of foreign aid difficult . Hence a high proportion of the international developmental , humanitarian and relief aid to Khyber Pakhtunkhwa had to flow through SRSP . Masood has combined innovative techniques with aboriginal ones to make sure that the aid reaches those in need . He endorses the view that at times of austerity and destabilizing socio-economic and political conditions , a holistic approach to international development is required . At the core of his approach is the compelling idea that downward accountability is as important as upward accountability . He believes that amongst development approaches undertaken in developing countries , the most successful involve targeting the population as stakeholders in the development initiative
2005 earthquake
2005 Kashmir earthquake
Masood Ul Mulk