The music video received general acclaim from critics . Jon Caramanica of '' The New York Times '' described the video as one of Knowles ' best and most vivid . Brad Wete of '' Entertainment Weekly '' described Knowles as " one hot housewife in the ' Why Do n't You Love Me ' video " . This was echoed by Tray Hova of '' Vibe '' magazine who stated that " Beyoncé makes a mighty fine housewife " . Jayson Rodriguez of MTV News said that she did her best impersonation of Betty Draper . '' The Music Network '' complimented the production of the video while simultaneously making reference to Christina Aguilera and criticising the latter for her new video for her single " Not Myself Tonight " , writing : " ... housework has never looked so good ... Proving you do n't have to wear bondage gear and a ball-gag to be sexy ( hello Christina ! ) , the 19 50s-style video sees the R&B queen Knowles getting dirty in a different way : dusting her Grammys , watering the plants and scrubbing the shower in vintage lingerie ... She can come over to our house anytime . " Melanie Bertoldi of '' Billboard '' magazine commented on Knowles ' " dominatrix costume " at the end to Rihanna 's '' Rated R '' era . She finally complimented the music video by saying that " Beyoncé 's shamelessly campy performance — complete with boatloads of running mascara — is generously refreshing . " Chris Ryan of MTV Buzzworthy noted that the video was " kind of a tour de force " and compared it with the one for " Telephone " ( 2010 ) . He also noted that it showed " Beyoncé on the edge of a nervous breakdown . " Amy Odell of '' New York '' magazine praised the video and noted that " the crazy twitchy behavior she exhibited in ' Telephone ' returns to much delight , but with a wardrobe that 's pure housewife instead of cold-blooded drag-queen murderer . " Odell also praised the playsuits in the video , which according to here were " a classier , more mature version of ' tards . " In another review , Odell concluded " It would be easy to credit the look of Beyoncé 's new video to Lady Gaga 's influence . " Francesca Stabile of '' The Village Voice '' gave a positive review for the video , writing , " The retro-glam outfits , the oversized martini glass , the rolling around on the bed sobbing with eye makeup running down her face ... this is our favorite Bey oncé video '' ever '' . No one else can make doing household chores ( dusting Grammys ! ) simultaneously look this good and this sad . " Gordon Smart of '' The Sun '' praised Knowles ' " strong look " completed by lumberjack shirt , bandana and denim hotpants in the video further comparing it with Amy Winehouse 's . Daniel Kreps of '' Rolling Stone '' magazine described the video as a " Douglas Sirk film through the eyes of David LaChapelle " and noted that several scenes looked like Knowles was being photographed for '' Vogue '' magazine on the set of '' The Brady Bunch '' . He concluded that " If Beyoncé was lobbying for a temptress role on '' Mad Men '' , ' Why Do n't You Love Me , ' ... would make the perfect audition reel . " Becky Bain of Idolator described Knowles as " adorable and funny " in the nostalgic , 60s-inspired video for " Why Do n't You Love Me " . She also said that her retro-style is " supercute " and charming . On August 3 , 2010 , Bain claimed that " Why Do n't You Love Me " is one of the videos that should have been nominated for Video of the Year at the 2010 MTV Video Music Awards , and she later said on September 8 , 2010 , that the clip for " Why Do n't You Love Me " should have been nominated instead that of " Video Phone " , in the category for Best Female Video at the 2010 MTV Video Music Awards . " Why Do n't You Love Me " also made number nine in '' Rap-Up '' s Best Videos of 2010 . In February 2012 , Kat George of VH1 placed the video at number one on her list of " The 6 Best Sets of Devastated Raccoon Eyes in Music Video History " , writing , " Beyoncé wins best panda eyes on the strength of melodrama ... and because she looks really hot in vintage style lingerie . Clearly tortured , Beyoncé 's panda eyes are paired with martinis , cigarettes , and just the right amount of crazy to make the whole thing unbearably sexy . " In 2013 , John Boone and Jennifer Cady of E! Online placed the video at number three on their list of Knowles ' ten best music videos , writing , " It 's like a trip back in time . Except with sexier outfits , which were definitely missing from the '60s . So good call , Beyoncé ! You can even upgrade history ! " . In January 2010 , the video garnered a nomination in the category of Outstanding Music Video at the 42nd NAACP Image Award
2010 MTV Video Music Awards
2010 MTV Video Music Awards
Why Don't You Love Me (Beyoncé song)