As the decade progressed , MTV continued to play some music videos instead of relegating them exclusively to its sister channels , but around this time , the channel began to air music videos only in the early morning hours or in a condensed form on '' Total Request Live '' . As a result of these programming changes , Justin Timberlake implored MTV to " play more damn videos ! " while giving an acceptance speech at the 2007 MTV Video Music Awards
2007 MTV Video Music Awards
2007 MTV Video Music Awards
MTV