Commercially , " You Must Love Me " became a top-ten hit in some countries including Finland , Italy and the United Kingdom , while reaching the top-twenty in the United States . It was certified gold by the Recording Industry Association of America ( RIAA ) for shipments of 500,000 physical units . A music video , directed by Alan Parker , was released as promotion for the single . Madonna has performed the song at the 69th Academy Awards and on her 2008 – 09 Sticky & Sweet Tour
69th Academy Awards
69th Academy Awards
You Must Love Me