In October 2015 , the team behind the IIFA Awards announced that they would create a platform titled IIFA Utsavam , in order to reward the achievements of the South Indian film industry . The inaugural show was announced to be held in Hyderabad between 4 — 6 December . On 3 December 2015 , Andre Timmins of the IIFA Management announced that the show would be postponed as a result of the 2015 Chennai floods and that the event would be held as a fundraiser at a later date . The show was subsequently rearranged and held from 24 to 25 January , with the proceeds of the events going on to help with recuperation efforts from the 2015 Chennai floods
2015 Chennai floods
2015 South Indian floods
IIFA Utsavam