As the lead-off single , " Jump They Say " received a considerable promotional push from Bowie ’s new label , Savage Records ( though Arista Records distributed the package in Europe ) . A striking video was shot by Mark Romanek , depicting Bowie as a businessman paranoid of his colleagues , who seemingly conduct experiments on him and find him a disturbing influence , forcing him to jump from the roof of the corporate building to his death . The video is heavily influenced by Jean-Luc Godard 's 1965 film '' Alphaville '' , Stanley Kubrick 's '' A Clockwork Orange '' ( 1971 ) , as well as Chris Marker 's film '' La Jetée '' and Orson Welles ' '' The Trial '' - both from 1962 . The uniformed women shown monitoring Bowie through high powered telescopes are an homage to the stewardesses in the Pan-Am space plane in Kubrick 's '' 2001 : A Space Odyssey '' ( 1968 ) . The video was praised by '' Entertainment Weekly '' after Bowie died in 2016 , saying " Bowie is an excellent actor , and this video may be his best character performance in a music video . " The song , while not Bowie ’s first release since Tin Machine , was pushed as a comeback single , and reached No. 9 in the UK charts – Bowie ’s only top 10 single between 1986 's " Absolute Beginners " and 2013 's " Where Are We Now ? " A1 . " Jump They Say " ( Brothers in Rhythm mix ) – 8:24 A2 . " Jump They Say " ( Leftfield remix ) – 7:41 A3 . " Jump They Say " ( JAE-E remix ) – 5:32 B1 . " Jump They Say " ( Brothers in Rhythm edit ) – 3:54 B2 . " Jump They Say " ( Dub Oddity remix ) – 6:13 B3 . " Pallas Athena " ( Do n't Stop Praying remix ) – 5:36
Bowie died in 2016
Death of David Bowie
Jump They Say