Perry first announced the tour in November 2008 , following the 2008 MTV Europe Music Awards , which she hosted . The concert tour 's name is insipired by the Sanrio character named " Hello Kitty " . In an interview with '' Billboard '' , Perry stated , " I have the guy who creates stages for Madonna working on this tour , I 'm indulging my obsession with fruit and cats and designing all different outfits . " The stage design featured a white picket fence , mailbox , oversized pink flamingos , inflatable plastic fruit , and a giant cat named Kitty Purry that glowed during the encore . Perry had two costumes during the show . During the encore , she would appear dressed as a cat
2008 MTV Europe Music Awards
2008 MTV Europe Music Awards
Hello Katy Tour