In June 1985 , Press Broadcasting Company , a division of the '' Asbury Park Press '' , purchased the station for a mere $ 3.3 million and changed the call letters to '' ' WSJT ' '' ( for " South Jersey Television " ) . Press Broadcasting executives planned to program the station with relatively recent reruns of syndicated programming , but found that the rights to virtually all current product were held by existing Philadelphia market stations , even though many were not then being broadcast . One of the stations , WWSG , which was purchased by Milton Grant a few months earlier , bought most of the stronger leftover product , as that station would change formats that coming fall and begin running those shows . Consequently , Press Broadcasting adopted a strategy of televising old black-and-white series from the 1950s and 1960s , along with B-movies . In a notable success , previous to the sale to Press Broadcasting , the station obtained the rights to the basketball games of the newly formed Big East Conference , as well as LSU Tigers football . When Villanova 's men 's basketball team reached the top 10 rankings in winter 1985 and the Big East conference tournament came around , WSJT was the only station in the Philadelphia region with rights to carry the games , and thousands of area residents learned about the station for the first time
Big East Conference
Big East Conference (1979–2013)
WUVP-DT