Promotion began in 1998 , when Spears did a small tour in malls and food courts that were located mostly in larger cities around the United States and Canada . Each show lasted around thirty minutes , and Spears had two male dancers with her on the stage . The promo tour is also known as the L'Oréal Mall Tour , after its sponsor . The singer made several promotional appearances including talk shows and live performances around the world . In December 1998 , Spears ' first showed up on MTV 's and the Box 's most-requested video charts . She also appeared on the '' Ricki Lake Show '' , the '' Howie Mandel Show '' , and was the presenter of the 1999 American Music Awards , prior to the release of the album . The singer also appeared on MTV 's '' Spring Break '' and on the hundredth episode of Nickelodeon 's '' All That '' . However , after hurting her knee , she had rescheduled appearances several shows such as '' The Tonight Show with Jay Leno '' and '' Live with Regis and Kathie Lee '' . After recovering , Spears embarked on another promotional schedule . The singer appeared on 12th Annual '' Nickelodeon '' s Kids ' Choice Awards on May 1 , MTV 's '' FANatic '' on May 12 , '' Live with Regis and Kathie Lee '' on May 3 , and '' The Rosie O'Donnell Show '' on May 25
1999 American Music Awards
American Music Awards of 1999
...Baby One More Time (album)