Ten days after the 2010 earthquake , the " Hope for Haiti Now " telethon event was launched in the United States , effectively taking over the mediasphere and reaching hundreds of millions of households and viewers . It focused on appealing to the viewing public 's empathy for the survivors of the disaster , allowing ordinary citizens to help in a collective relief effort by contributing money donations to NGOs providing Humanitarian aid to earthquake survivors . The telethon attracted support through a variety of celebrity musical performances and staged calls for empathy , using digital social networks to disseminate its appeal to the moral responsibility of the viewer-consumers . It offered the possibility for viewers to text donations on cell phones , and raised a reported $ 58 million by the day after its launch . The form of this fundraising effort emphasizes and aligns with the power of music and singing in Haitian society . Quake survivors used the embodied technique of singing to orient themselves in the face of sudden and violent rupture
2010 earthquake
2010 Haiti earthquake
Music of Haiti