On February 10 , 2014 , Twitch 's parent company Justin.tv , Inc. was renamed Twitch Interactive , reflecting the increased prominence of the service over Justin.tv as the company 's main business . That same month , a stream known as Twitch Plays '' Pokémon '' , a crowdsourced attempt to play '' Pokémon Red '' using a system translating chat commands into game controls , went viral . By February 17 , the channel reached over 6.5 million total views and averaged concurrent viewership between 60 and 70 thousand viewers with at least 10 % participating . Vice President of Marketing Matthew DiPietro praised the stream as " one more example of how video games have become a platform for entertainment and creativity that extends WAY beyond the original intent of the game creator . By merging a video game , live video and a participatory experience , the broadcaster has created an entertainment hybrid custom made for the Twitch community . This is a wonderful proof of concept that we hope to see more of in the future . " Beginning with its 2014 edition , Twitch was made the official live streaming platform of the Electronic Entertainment Expo
2014 edition
E3 2014
Twitch.tv