2010 – 11 North Carolina Tar Heels men 's basketball team represented the University of North Carolina at Chapel Hill in the 2010 – 11 NCAA Division I men 's basketball season . The head coach was Roy Williams . The team played its home games in the Dean Smith Center in Chapel Hill , North Carolina and is a member of the Atlantic Coast Conference . They finished the season 29 – 8 , 14 – 2 in ACC play to win the conference regular season championship . They advanced to the championship game of the 2011 ACC Men 's Basketball Tournament before falling to Duke . They received an at-large bid in the 2011 NCAA Men 's Division I Basketball Tournament where they advanced to the Elite Eight before falling to Kentucky
2011 ACC Men 's Basketball Tournament
2011 ACC Men's Basketball Tournament
2010–11 North Carolina Tar Heels men's basketball team