Following the 2011 Tōhoku earthquake and tsunami in Japan , CJ Products , The Today Show , and the American Red Cross , collaborated to support relief efforts . Pillow Pets announced that they would donate one dollar of every purchase of a Pillow Pet on their website , on March 17 and 18 , 2011 , to the American Red Cross . They also auctioned five Pillow Pets on the same days , and the money also went to the American Red Cross
2011 Tōhoku earthquake and tsunami
2011 Tōhoku earthquake and tsunami
Pillow Pets