" Techno Cumbia " is believed by musicologist to have predated the Latin urban music genre — which became one of the most popular subgenres of Latin music in the 2000s decade — and to have spearheaded a new style of music . During a 2002 interview , Astudillo spoke on how the success of " Techno Cumbia " and its cultural impact on Latin music " has set a new trend " . He further said that at the time of recording the song , he did n't envision the track to be as successful or impactful as it has been . Following Selena 's death , A.B. formed his own group the Kumbia Kings and released " Boom Boom " from his album '' Shhh ! '' ( 2001 ) ; believed by '' Billboard '' to be the direct " descendants of Techno Cumbia " . Author Charles Tatum , found " Techno Cumbia " along with Selena 's 1992 single " La Caracaha " and " Bidi Bidi Bom Bom " to have revolutionized the Tejano cumbia music scene . Music analyst Guadalupe San Miguel wrote that " Techno Cumbia " , " Como la Flor " ( 1992 ) , and " La Carcacha " were Selena 's " biggest cumbia hits " . Selena popularized the technocumbia genre during her career . '' Vibe '' magazine reported that Full Force was awarded gold and platinum discs for Selena 's 1992 song " Missing My Baby " and " Techno Cumbia " . The music video of " Techno Cumbia " was released posthumously and used the remix version found on '' Dreaming of You '' . The video was choreographed by Kenny Ortega , who later choreographed the music video of Selena 's posthumously released " A Boy Like That " single in 1996 . The music video featured live performances of Selena singing the song at the Houston Astrodome concert on February 26 , 1995 , outtakes from her music video for " Bidi Bidi Bom Bom " , and performances of the singer during her tour for '' Amor Prohibido '' ( 1994 – 95 ) . Cecilia Miniucchi served as the director of the video and found the project to be rather challenging to do . " Techno Cumbia " was awarded the Tejano Music Award for Tejano Crossover Song of the Year in 1995 . During the awards ceremony , presenter Raul Yzaguirre mistakenly read the Tejano Crossover Song of the Year award as being Shelly Lares . The mistake was corrected during the awards " lengthy break " and Lares gave the award to Selena who was seen in tears and refused to accept the award from Lares , despite Jose Behar ( president of EMI Latin ) urging the singer to do so . The song was nominated for Music Video of the Year at the 1996 Tejano Music Awards , and Song of the Year at the 1997 Broadcast Music Inc. 's pop awards . Mexican group Liberación recorded the song for the tribute album '' Mexico Recuerda a Selena '' ( 2005 ) . AllMusic 's Alex Henderson commented on how Liberación gave " Techno Cumbia " a " grupero treatment " . Mexican group Banda El Recodo performed and recorded the track for the live televised tribute concert '' Selena ¡ VIVE ! '' in April 2005 . " Credits adapted from '' Dreaming of You '' liner notes
1996 Tejano Music Awards
1996 Tejano Music Awards
Techno Cumbia