After the 1924 election , many pundits assumed that Coolidge would seek another term in 1928 , but Coolidge had other plans . While on vacation in mid-1927 , Coolidge issued a terse statement that he would not seek a second full term as president . In his memoirs , Coolidge explained his decision not to run : " The Presidential office takes a heavy toll of those who occupy it and those who are dear to them . While we should not refuse to spend and be spent in the service of our country , it is hazardous to attempt what we feel is beyond our strength to accomplish . " With Coolidge 's retirement , speculation on the 1928 Republican presidential nominee focused on Senator Charles Curtis , Senator William Borah , former Governor Frank Lowden , Vice President Dawes , former Secretary of State Hughes , and , especially , Secretary of Commerce Herbert Hoover . Coolidge was reluctant to endorse Hoover as his successor ; on one occasion he remarked that " for six years that man has given me unsolicited advice — all of it bad . " Hoover also faced opposition from Mellon and other conservatives due to Hoover 's progressive stance on some issues . Nonetheless , Hoover 's standing at the head of the party was solidified by his handling of the Great Mississippi Flood , and he faced little opposition at the 1928 Republican National Convention . Accepting the presidential nomination , Hoover stated , " we in America today are nearer to the final triumph over poverty than ever before in the history of any land ... given the chance to go forward with the policies of the last eight years , we shall soon with the help of God be in sight of the day when poverty will be banished from this nation . " Having been badly defeated in the last two presidential elections , and still facing bitter divisions between the Southern and Northeastern wings of the party , few Democrats believed their party would win the 1928 presidential election . By the time of the 1928 Democratic National Convention , Al Smith had emerged as the prohibitive favorite for the presidential nomination . Like Hoover , Smith was nominated on the first ballot of his party 's national convention . Smith 's policies differed little from those of Hoover , and the 1928 presidential campaign instead centered on Smith 's character , affiliation with the Catholic Church , and opposition to Prohibition . Hoover won a landslide victory , even taking Smith 's home state of New York and several states in the Solid South
1928 Democratic National Convention
1928 Democratic National Convention
Presidency of Calvin Coolidge