The influence of British culture and sports are widespread , particularly notable during the British Invasion , Cool Britannia , and more recently the Diamond Jubilee and 2012 Summer Olympics . The opening and closing ceremonies celebrated British culture and achievements with the world . London was the first city to host the modern Olympics three times . British media is broadcast internationally , notably the '' BBC World Service '' , '' BBC World News '' and '' The Economist '' magazine . British film and literature have international appeal , and British theatre helps make London one of the most visited cities in the world . Schools and universities in Britain are popular destinations for students of other nations
closing
2012 Summer Olympics closing ceremony
Soft power