In addition to supporting amateur football on the local level , the National Football Foundation also oversees the support , administration , and operation of the College Football Hall of Fame . Among its other programs and initiatives includes the facilitation of the Play It Smart program , which places a trained " academic coach " who turns football teams into learning teams in underserved high schools across the country , and the awarding of the William V. Campbell Trophy presented by HealthSouth Corporation , referred to in many circles as the " Academic Heisman " . In spring 2007 , the NFF launched the NFF Hampshire Honor Society , a recognition program for players who excel both on the field and in the classroom . Inductees must have been a starter in their final collegiate season and have earned a 3.2 cumulative GPA for their undergraduate degree . The Foundation also tabulated and released the Bowl Championship Series Standings each Fall and hosts an Annual Awards Dinner in December at the Waldorf-Astoria in New York City
William V. Campbell Trophy
William V. Campbell Trophy
National Football Foundation