Corporate name-changes offer particularly stark examples of branding-related decisions . A name change may signal different ownership or new product directions . Thus the name Unisys originated in 1986 when Burroughs bought and incorporated UNIVAC ; and the newly-named International Business Machines represented a broadening of scope in 1924 from its original name , the Computing-Tabulating-Recording Company . A change in corporate naming may also have a role in seeking to shed an undesirable image : for example , Werner Erhard and Associates re-branded its activities as Landmark Education in 1991 at a time when publicity in a '' 60 Minutes '' investigative-report broadcast cast the est and Werner Erhard brands in a negative light , and Union Carbide India Limited became Eveready Industries India in 1994 subsequent to the Bhopal disaster of 1984 Each brand has a separate name ( such as Seven-Up , Kool-Aid , or Nivea Sun ( Beiersdorf ) , which may compete against other brands from the same company ( for example , Persil , Omo , Surf , and Lynx are all owned by Unilever )
Bhopal disaster
Bhopal disaster
Brand