Price Tag " is a song by English singer-songwriter Jessie J , featuring American rapper B.o.B . It was released on 25 January 2011 , in the United Kingdom as the second single from Jessie J 's debut studio album , '' Who You Are '' ( 2011 ) . " Price Tag " was written by Jessie J , Dr. Luke , Claude Kelly and B.o.B , and it was produced by Dr. Luke . It serves as the album 's lead single in the United States . An official remix features British rapper Devlin . The song debuted at number one on the UK Singles Chart . Elsewhere , the single also topped the charts in Ireland and New Zealand , becoming Jessie J 's first number-one single in all these countries and her native United Kingdom . In the United States , " Price Tag " peaked at number 23 on the '' Billboard '' Hot 100 . Additionally , the song charted at number one in nineteen countries , becoming Jessie J 's biggest hit to date . The song was also the biggest-selling collaboration of the year in the UK . At the 2012 Brit Awards , " Price Tag " was nominated for Best British Single
2012 Brit Awards
2012 Brit Awards
Price Tag