French businesses are slowly introducing the Black Friday custom into the market . Discounts of up to 85 % were given by retailing giants such as Apple and Amazon in 2014 . French electronics retailers such as FNAC and Auchan advertised deals online while Darty also took part in this once a year monster Sale . Retailers favored the very American term " Black Friday " to " Vendredi noir " in their advertisements . In 2016 , because of the terror attacks in Paris in November the year before , some retailers used the name " Jour XXL " ( XXL day ) instead of Black Friday . An alternative was brought up by some online businesses in 2018 , called " French Days " , which goal is to replicate Black Friday during spring season ( starting around the first day of May )
terror attacks in Paris
November 2015 Paris attacks
Black Friday (shopping)