Principal cast Cameos On March 7 , 2012 , Katy Perry announced via Twitter that she and Paramount Pictures would release a part-biopic , part-concert film entitled '' Katy Perry : Part of Me '' in mid-2012 . She told MTV News that the film was the closing to the '' Teenage Dream '' era , and explained what to expect , stating , " It 's closing the chapter on '' Teenage Dream '' , but it 's giving you such an inside perspective .... . This film , you 're going to see it from my best friend/buddy perspective , you 're going to see exactly what I mean and feel and think about everything . " One golden ticket to the movie premiere was placed in a random physical copy of '' Teenage Dream : The Complete Confection '' . The first trailer of the film was aired during the 2012 Kids ' Choice Awards . On March 31 , 2012 , Katy announced via Twitter that the film would be released during the weekend of July 4 . A trailer of the film was released on April 2 , 2012 on iTunes Stores worldwide . Perry teamed up with Pepsi to promote the film . The partnership included co-branded television and radio spots , digital advertising and retail displays . All elements of the campaign featured Pepsi 's new global tag line , " Live for Now " . The campaign offered consumers the chance to win trips to attend the world premiere of the film in Los Angeles , which included a live performance by Perry . Perry held and attended premieres in Sydney , Australia and London , England , where she walked the " Pink Carpet " . On July 30 , 2012 , there was a premiere in Rio de Janeiro , Brazil with the presence of Perry
2012 Kids ' Choice Awards
2012 Kids' Choice Awards
Katy Perry: Part of Me