Parodies of the Spice Girls have also appeared in major advertising campaigns . In 1997 , Jack in the Box , an American fast-food chain restaurant , sought to capitalise on " Spice mania " in America by launching a national television campaign using a fictional girl group called the Spicy Crispy Chicks ( a take off of the Spice Girls ) to promote the new Spicy Crispy Sandwich . The Spicy Crispy Chicks concept was used as a model for another successful advertising campaign called the ' Meaty Cheesy Boys ' . At the 1998 Association of Independent Commercial Producers ( AICP ) Show , one of the Spicy Crispy Chicks commercials won the top award for humour . In 2001 , prints adverts featuring a parody of the Spice Girls , along with other British music icons consisting of The Beatles , Elton John , Freddie Mercury , and The Rolling Stones , were used in the Eurostar national advertising campaign in France . The campaign won the award for Best Outdoor Campaign at the French advertising CDA awards . In September 2016 , an Apple Music advert premiered during the 68th Primetime Emmy Awards that featured comedian James Corden dressed up as various music icons including all five of the Spice Girls
68th Primetime Emmy Awards
68th Primetime Emmy Awards
Spice Girls