On December 17 , 1999 , during the premiere of the music video for " From the Bottom of My Broken Heart " on '' Total Request Live '' , Spears called the show to announce March US tour dates . The tour was designed as a continuation of the ... Baby One More Time Tour and a prelude to her future world tour . The leg 's main sponsor was Got Milk ? . Media director Peter Gardiner explained , " Britney is magic with teen-age girls , and that 's an absolutely crucial target for milk " . Spears shot an advertising campaign to be shown before her performances began . The secondary sponsor was Polaroid and the corporation released the Polaroid I-Zone as the official camera of the tour . Spears also used the I-Zone onstage to take pictures of the audience and further promote the product
future world tour
Oops!... I Did It Again Tour
(You Drive Me) Crazy Tour