In early 1997 , the Spice Girls signed a multimillion-dollar endorsement deal with PepsiCo to launch the soft drink company 's " Generation Next " campaign . 92 million promotional Pepsi cans and bottles featuring the Spice Girls individually or as a group were produced worldwide . Promotional giveaways included collectible drinking glasses and two limited edition music singles , " Step to Me " and " Move Over ( Generation Next ) " . The group starred in three television adverts for Pepsi , all featuring the song " Move Over " , that were aired on TV and in cinemas worldwide . In October 1997 , the group performed two live concerts in Istanbul sponsored by the soft drink company , with tickets available exclusively through a Pepsi offer . The Spice Girls ' " Generation Next " campaign led to a record five percent gain in the cola market share for Pepsi in 1997 and the endorsement deal was extended in November 1997 for an additional £ 500,000 . In a 2014 interview with BBC Radio 2 , the group 's longtime manager Simon Fuller claimed that Pepsi spent around $ 100 million on the Spice Girls ' endorsement campaign
two live concerts in Istanbul
Girl Power! Live in Istanbul
Spice Girls merchandise and sponsorship deals