In 2006 , Bündchen became the face of American Express Red , part of the Product Red initiative . A portion of earnings from this credit card are donated to HIV/AIDS victims in Africa . In 2009 , she appeared on 30 covers of the international issues of '' Elle '' wearing Product Red clothing and posing with products from companies who support the same cause . She has helped raise money for cancer research and treatment , victims of Hurricane Katrina , and the 2011 Tōhoku earthquake and tsunami for which she donated a check for $ 1 million to the earthquake fund created by the Japanese Red Cross Society sending $ 250,000 to the Pacific Tsunami Fund and Save the Children and another $ 250,000 to a Japanese Red Cross earthquake fund
2011 Tōhoku earthquake and tsunami
2011 Tōhoku earthquake and tsunami
Gisele Bündchen