The album 's lead single , " Hip Hop " was released on April 21 , 2015 . The song was produced by Knucklehead , who did the work on Alsina 's song " I Luv This Shit " , which later became Alsina 's most successful single to date . On June 28 , 2015 , the music video was released for " Hip-Hop " , which premiered during the 2015 's BET Awards
2015 's BET Awards
BET Awards 2015
This Thing Called Life