Since 2000 , Bickler has continued his venture in recording commercials and video advertisements . His singing is featured in the successful Budweiser Light " Real American Heroes " and " Real Men of Genius " ad campaign ( the decision to change the campaign from Heroes to Genius was made after 9/11 ) singing plaintively in counterpoint to the wry commentary of voice actor Peter Stacker . Over 100 of these commercials have been recorded and broadcast on sports radio stations and events for over ten years . A handful of CDs from the Bud Light ads have been released and sold over 100,000 copies in its first three weeks of release . The release according to ' Pop Culture Tonight : with Patrick Phillips ' February 2016 interview with Dave Bickler , sold 400,000 copies
9/11
September 11 attacks
Dave Bickler