On 19 August 2010 - World Humanitarian Day - Fahrenheit 43 released for free download , an exclusive demo of their world anthem , The Reason . The band 's desire to make a difference through their music , garnered the attention and support of organisations such as World Vision & Oxfam , with the latter subsequently inviting F43 to perform The Reason at the Make Poverty History Electoral Forum in Melbourne . Half way around the world , The Reason was also making waves in North America , attracting the attention of the United Nations and the Sérgio Vieira de Mello Foundation – a foundation working alongside the UN and dedicated to current human rights issues . The foundation is named in the memory of the UN High Commissioner for Human Rights who was killed in the 2003 Canal Hotel bombing of UN Headquarters in Baghdad , the tragic event to which the inaugural World Humanitarian Day was dedicated in 2009 . The Sérgio Vieira de Mello Foundation have since posted ' The Reason ' to their international website
Canal Hotel bombing
Canal Hotel bombing
Fahrenheit 43