Upon its official release , the " Good Morning " music video reached number-one on the iTunes Store music video chart in the United States just a day later . The short animated feature was met with general acclaim from fans , critics and media outlets and is often regarded as one of West 's best , most artistic videos . Adam Itkoff from '' The Source '' complimented the video , stating that West 's visual collaboration with Takashi Murakami is a testament to the way that his imagination can catalyze illustrious pieces of art . Writing for '' MSN Music '' , writer Sam Greszes remarked , " Not only is the song itself great , but the video for " Good Morning " is a technicolor dreamscape full of 3D flair . " '' The Ringer '' praised the music video for " Good Morning " as West 's best music video of all time . '' Complex '' magazine cites the animated feature as West 's eighteenth best music video , saying , " Murakami 's art is incredible from a still viewpoint , but when presented in the form of his few full-length cartoon features , it practically explodes off the screen . " Comparing it to the recent release of West 's puppet-themed music video for " Champion , " Peter Gicas of E! Online was somewhat wary of the animated short , writing , " Yes , the creativity in both these cases is admirable , especially this latest effort ... It all just makes us a little nervous , though . After all , it 's OK for hip-hop stars to show their softer side , but it can also be taken a bit too far . " On November 11 , 2013 , the animated music video was included on '' Pop Art : 13 Awesome Artist-Musician Collaborations '' , a catalog compiled by '' Billboard '' . The publication lists joint ventures that have taken place between acclaimed visual artists and chart-topping musicians over the past decades . '' Billboard '' cites West 's work with Takashi Murakami , which consists of the making of the video in addition to the creation of the album 's artwork , as being among thirteen pairings in the realms of music and high-art that are amazing moments in true art-pop . Under the same premise , writer Jennifer Wood of '' Complex '' magazine ranked Murakami 's direction of the music video for " Good Morning " at the eighth position for their list of '' The 10 Best Art and Music Collaborations of All Time '' . In honor of his achievement of the Michael Jackson Video Vanguard Award at the 2015 MTV Video Music Awards , women 's fashion magazine '' Harper 's Bazaar '' compiled a list of West 's nine most essential music videos . The video for " Good Morning " was at number eight on the list , with columnist Madeline Kelly declaring that West is worthy of the recognition and there 's no denying his talent . Sharing similar sentiments , MTV staff writer Adam Fleischer placed " Good Morning " at number fourteen on the list of West 's top twenty-five most innovative videos
2015 MTV Video Music Awards
2015 MTV Video Music Awards
Good Morning (Kanye West song)