1 . As the chapter 's title makes obvious , a criticism of Google runs throughout , and is attended by parallel criticisms of other major internet-based businesses , like Amazon , Facebook and Apple Inc. . However , the author ( s ) ' main purpose is to explain current technology in a general way , as it relates to their proposed program of revolution . As one example , Twitter 's roots are described in old cellphone apps which protestors used to coordinate during the 2004 Republican National Convention . It is observed that the internet and its various companies and services are supplanting traditional governments in various ways . 2 . Technology companies and the big data that they use to monitor behavior are characterized as upsetting " the old dualistic Western paradigm where there is the subject and the world , the individual and society " , and replacing that model with ( human ) beings who define themselves in terms of their '' networks '' and their '' data '' . 3 . The author ( s ) assess the modern implications for computer technology in daily life , as it relates to the revolution which they propose . Having painted a grim picture of the ubiquity of large-scale , internet-based companies like Google and Facebook , the author ( s ) predict that a long-term resentment against " screens " of all kinds will ultimately result in a rejection of such companies , and their products . 4 . Technology in general is reconsidered in terms of the word " technique " , and tracing the roots of related words : humans at all periods of history have had '' techniques '' for manipulating the world in the course of all human endeavors : construction , medicine , war , love , and so forth . The real concern of the author ( s ) is to use a general understanding of technology , and all of its related aspects , for their proposed ends of revolution . Thus the engineer is identified with capitalism ( and scorned by the author ( s ) ) , while the hacker , with the attendant subversive hacker ethic , is identified as a possible ( though suspect ) ally of the author ( s ) ' political program
2004 Republican National Convention
2004 Republican National Convention
The Invisible Committee