In another effort to connect smoking to a teen passion point , " CATmageddon " showed teens that smoking is bad for pets and set up the scenario that if there were no cats ( due to smoking-related illness and disease ) there would be no cat videos and therefore there would be a " CATmageddon , " a " world devoid of furry kittens and the adorable , hilarious videos that come with them . " The ad launched at the 58th Annual Grammy Awards and featured partnerships with Petco , Adult Swim , and BuzzFeed
58th Annual Grammy Awards
58th Annual Grammy Awards
Truth (anti-tobacco campaign)