The album received generally favorable reviews from music critics . Allmusic gave it 4 out of 5 stars , calling it " an entirely solid album , " also stating " this freedom fighting and socially conscious writing is tempered with hooky club tracks that never fail . " '' USA Today '' gave it 3 out of 4 stars , noting " his potent blend of hip-hop and dancehall gives him a flavor all his own . " PopMatters gave the album a 6/10 rating , writing " although many of the tracks here are glossy pop productions , Kardinal has not really changed since he was first heard in the '90s . " The album won the award for Rap Recording of the Year at the 2009 Juno Awards
2009 Juno Awards
Juno Awards of 2009
Not 4 Sale (Kardinal Offishall album)