To help raise awareness on the pay gap , a pop-up store named " 76 is Less Than 100 " operated during the month of April 2015 in the Garfield neighborhood of Pittsburgh . The nonprofit store , which sells arts and crafts designed by women , charges men full price while women get a 24 % discount to reflect the pay gap between men and women in Pennsylvania . The store made national headlines in the wake of Patricia Arquette referencing the pay gap at the 87th Academy Awards two months before . In November 2015 the operators opened a second iteration in New Orleans , titled " 66 < 100 " to reflect the pay gap in Louisiana
87th Academy Awards
87th Academy Awards
Gender pay gap in the United States