The station 's digital signal is multiplexed : KSBW currently broadcasts more local news than any other station in the market , with 28.5 hours total ( 4.5 hours of news on weekdays and 3 hours on weekends ) . On weekdays , a two-hour morning newscast is shown at 5:00 a.m. , followed by half-hour news blocks at noon and 5:00 p.m. , one hour at 6:00 p.m. , and a 35-minute wrap-up at 11:00 p.m. On weekends , KSBW broadcasts the market 's only two-hour , early-morning weekend newscast at 7:00 a.m. , followed by half-hour blocks at 6:00 p.m. and 11:00 p.m. With the exception of its noon newscast on weekdays , KSBW-DT2 simulcasts all of its parent station 's newscasts , subject to preemption on one channel due to NBC or ABC obligations . ( It is noted that KSBW is currently one of two stations in the entire Central Coast to carry both a noon newscast on weekdays and a morning newscast on weekends , since as of September 2014 , KEYT has launched a midday newscast at 11:00 a.m. weekdays , while fellow NBC affiliate KSBY , as well as rivals KCBA , KION , KCOY , and KKFX , do not currently offer a noon or a weekend morning newscast . ) KSBW also operates a Santa Cruz newsroom to this day . It was destroyed during the 1989 Loma Prieta earthquake when one reporter was working there . The station started to broadcast live coverage of the earthquake from the time it struck until just after midnight , then from 10:00 a.m. to 8:00 p.m. the following day . In both cases , it included a live broadcast from Santa Cruz
1989 Loma Prieta earthquake
1989 Loma Prieta earthquake
KSBW