While they experienced fast growth in early 2001 , both the dot-com bubble burst and the September 11 attacks would occur later that year , affecting the company badly and forcing them to lay off one third of their 120 employees . However , sales of DVD players finally took off as they became more affordable , selling for about $ 200 around Thanksgiving time , becoming one of that year 's most popular Christmas gifts . By early 2002 , Netflix saw a huge increase in their subscription business
September 11 attacks
September 11 attacks
Netflix