Beyond his business , LoCascio is the founder of the Dream Big Foundation , which started in 2001 . Its first program was FeedingNYC , a hunger-relief project which delivers thousands of boxed meals to sheltered families in need throughout New York City each Thanksgiving . FeedingNYC was launched during the aftermath of 9/11 in the hopes of making a difference within the local community . Since 2001 , over 40,000 Thanksgiving meals have been delivered to families in need
9/11
September 11 attacks
Robert LoCascio