During E3 2015 , vice-president of the company , Patrick Söderlund , announced that the company will start investing more on smaller titles such as '' Unravel '' so as to broaden the company 's portfolio . On December 10 , 2015 , EA announced a new division called Competitive Gaming Division , which focuses on creating competitive game experience and organizing ESports events . It was once headed by Peter Moore . In May 2016 , Electronic Arts announced that they had formed a new internal division called Frostbite Labs . The new department specializes in creating new projects for virtual reality platforms , and " virtual humans " . The new department is located in Stockholm and Vancouver
E3 2015
E3 2015
Electronic Arts