Spike Jonze directed the music video for " It 's Oh So Quiet " , a homage to Hollywood 's Technicolor musicals that drew inspiration from Busby Berkeley and Jacques Demy 's '' The Umbrellas of Cherbourg '' . Like Demy , Jonze " mines the magical from the mundane , " as he transforms a drab auto shop into the location where Björk dances and sings with a full dance company , an attempt to reflect the " exuberance " of her vocal performance . The whispered verse sections of the track are filmed in slow motion , " much as Tsai 's cinematography takes place over an extended timeframe " ; while the shouted musical sections " reflect back on ordinary or ' lived ' reality in a manner that denaturalizes the banal — turning it , more than the fantasy of musical spectacle , into something surreal . " In his book '' An Eye for Music : Popular Music and the Audiovisual Surreal '' , John Richardson stated that " Björk 's music videos and her work as an actress in '' Dancer '' become interreferential to a considerable extent because of " It 's Oh So Quiet " . " The popularity of the music video made " It 's Oh So Quiet " one of Björk 's most ubiquitous tracks . It was nominated for the Best Music Video award at the 38th Annual Grammys , losing to Janet and Michael Jackson 's " Scream " . At the 1996 MTV Video Music Awards , the video was awarded the Best Choreography in a Video VMA , and was nominated for Best Female Video , Breakthrough Video , Best Direction , Best Art Direction in a Video , and International Viewer 's Choice Award ( MTV Europe )
38th Annual Grammys
38th Annual Grammy Awards
Post (Björk album)