Mick is an entrepreneur and has invested in various startup companies . In 2007 he co-founded Motivation Boutique , a hip-hop clothing store located in Ann Arbor , Michigan . It is located within the campus of the University of Michigan and launched an online store in 2009 . He is also known for branding and marketing , having spoken at events such as South by Southwest , New York University , and Digital DUMBO . He has consulted on projects for HBO and scored national television commercials for Adidas . He also starred in a national TV commercial for Microsoft Bing that premiered during the 2011 MTV Video Music Awards . Additional appearances include City Girl Diaries and Rap Fix Live . As an investor , Mick has been involved with the startup of numerous companies including Localeur , Dart , and Stublisher
2011 MTV Video Music Awards
2011 MTV Video Music Awards
Mick (DJ)