'' Dow 36,000 : The New Strategy for Profiting From the Coming Rise in the Stock Market '' is a 1999 book by syndicated columnist James K. Glassman and economist Kevin A. Hassett , in which they argued that stocks in 1999 were significantly undervalued and concluded that there would be a fourfold market increase with the Dow Jones Industrial Average ( DJIA ) rising to 36,000 by 2002 or 2004 . The Dow was pushed down by the bursting of the dot-com bubble as the NASDAQ peaked in 2000 and bottomed out in 2002 , and by the September 11 attacks in 2001 . The Dow fell below 8,000 in 2002 and remained below 12,000 until 2006
September 11 attacks
September 11 attacks
Dow 36,000