The former generic logo was introduced for the 2004 Eurovision Song Contest in Turkey , to create a consistent visual identity . The host country 's flag appears in the heart of the generic logo . Each year of the contest , the host country creates a sub-theme which is usually accompanied and expressed with a sub-logo and slogan . The theme and slogan are announced by the EBU and the host country 's national broadcaster
2004 Eurovision Song Contest
Eurovision Song Contest 2004
Eurovision Song Contest