In 2002 , Hearts On Fire supplied diamonds to fashion designer Anne Bowen to create a diamond dress for the 74th Academy Awards ceremony . The gown was worn on the red carpet by E! Entertainment Television anchor Jules Asner and was estimated to cost over $ 5M . In 2006 , the company supplied diamonds to lingerie company Victoria 's Secret to create one of the world 's most expensive bras , the Victoria 's Secret Hearts On Fire Diamond Fantasy Bra , valued at $ 6.5 million . The next year , the company supplied diamonds to Godiva Chocolatier for a Valentine 's Day prize of over $ 1M in diamond jewelry , the largest prize in the history of either company . In 2008 , upon the launch of its Architectural Collection , a jewelry line inspired by architectural structures from all over the world , the company created a diamond chandelier to celebrate the 60th anniversary of the Emmy Awards . The chandelier was made using more than 3,300 diamonds weighing over 1,000 carats and was valued at $ 10M . The chandelier was featured in the award show 's green room in a partnership with Architectural Digest .
74th Academy Awards
74th Academy Awards
Hearts on Fire (company)