Eric Ducker for '' Rolling Stone '' wrote " Lamar emerges as a charismatic but vulnerable superhero , flying through the city and doing donuts in a parking lot as a kid gleefully sits shotgun , " and also commended the director Colin Tilley 's work , " he creates a starker experience befitting one of the most ambitious albums by a major artist in recent history . Tilley rises to the challenge of matching Lamar 's beautifully complex and conflicted vision . " The editor listed it at number six on his best music videos of 2015 article . '' Slant Magazine '' staff named it the 4th best video of the year . The music video received seven nominations at the 2015 MTV Video Music Awards , including Video of the Year , Best Male Video and Best Direction , ultimately winning the latter . Furthermore , it received a nomination for Grammy Award for Best Music Video
2015 MTV Video Music Awards
2015 MTV Video Music Awards
Alright (Kendrick Lamar song)