Sanford E. " Sandy " Reisenbach ( May 13 , 1932 – January 6 , 2015 ) was the longtime marketing executive for Warner Bros . He lived in Beverly Hills , California . According to '' The Hollywood Reporter '' , Reisenbach guided over 250 advertising campaigns . He died at 82 in January 2015 . At the 87th Academy Awards , Reisenbach was included in the " In Memoriam " segment
87th Academy Awards
87th Academy Awards
Sanford E. Reisenbach