On September 12 , 2012 , Def Jam France announced via Twitter that Rihanna would release a new single the upcoming week while her seventh studio album was scheduled to be released in November 2012 . However , the tweet was shortly deleted and replaced with another clarifying that " more information will be made available tomorrow , Thursday , September 13 " . To further promote the announcement for her seventh upcoming studio album , Rihanna launched a promotional website rihanna7.com . Via her official Twitter account , Rihanna posted series of " teasing " tweets announcing her seventh studio album . On October 11 , 2012 , she revealed the cover art and title of her new album , '' Unapologetic '' . VH1 ranked the cover at number one on their list of The 30 Hottest Naked Album Covers Ever . Regarding the title of the album , Rihanna explained that she named it because she wanted to express how honest she is , " I named my album ' Unapologetic ' because there is only one truth , and you ca n't apologise for that . It 's honest . I 'm always evolving of course , I think the only motto I have is to be true to myself . " In August 2012 , it was revealed that '' Unapologetic '' would be released in late November 2012 . In early October , it was reported that the album would be released on November 19 , 2012 . On November 2 , 2012 , Rihanna released a behind the scenes video of the journey to making '' Unapologetic '' . The first video included a behind-the-scenes view of Rihanna backstage at the 2012 MTV Video Music Awards , a shooting range , rehearsing for the iHeartRadio Music Festival and a photo shoot at a studio . On November 14 , Rihanna embarked on a seven-date promotional tour for '' Unapologetic '' titled the 777 Tour . She performed seven concerts in seven days , each in a different city in North America and Europe . Fans and members of the international press ( 150 journalists representing 82 countries ) were invited aboard a chartered Boeing 777 twinjet to every venue . Beginning on November 14 in Mexico City , the tour visited Toronto ( Canada ) , Stockholm ( Sweden ) , Paris ( France ) , Berlin ( Germany ) , London ( UK ) and ended on November 20 in New York City ( United States ) . On May 6 , 2013 , Fox aired a tour documentary , with a documentary DVD being released the following day
2012 MTV Video Music Awards
2012 MTV Video Music Awards
Unapologetic