In the late 1990s , Québécois composer Benoît Charest attended a Mad Max performance ; after the show Charest approached Morin with a business proposal ; the two men went on to become co-owners of Ben & Max Studios — a company specializing in jingles and soundtracks . Ben & Max Studios became quite successful , however in 2001 Morin sold his share in the company back to Charest in order to continue his own personal musical career . Even after leaving their business partnership , Morin remained in close contact with Charest who was working on the score for the 2003 animated film , '' The Triplets of Belleville ( Les Triplettes de Belleville ) '' . Morin would go on to perform the bass and percussion on the song " Belleville Rendez-vous " and he also performed the song live , along with Charest and vocalist Béatrice ( Betty ) Bonifassi , at the 76th Academy Awards ceremony — Morin played percussion on a bicycle during the live performance . One of the main protagonists in '' Les Triplettes de Belleville '' is an aspiring cyclist who happens to be named Champion ; Morin has stated that he was already performing under that name before the film was even created
76th Academy Awards
76th Academy Awards
DJ Champion