The first trailer was released during the 2002 Kids ' Choice Awards . They showed segments on Nickelodeon called " Backyard Players " where kids would play Arnold , Gerald , and Helga and act out scenes from the film . There was a contest held for a lucky winner to be Arnold for a day and go to the film 's premiere . The song 2-Way by Lil ' Romeo was used to help promote the movie
2002 Kids ' Choice Awards
2002 Kids' Choice Awards
Hey Arnold!: The Movie