Sony kicked off its campaign on April 20 , 2016 , launching the first trailer , and the cast took to their social media platforms to reveal character-by-character . Television advertisement began during the summer , when the trailers were paired with the NBA finals and BET Awards , as well as the 2016 Summer Olympics . Sony rounded out the campaign with a presence in live sporting events , such as National Football League , NCAA Football and local Major League Baseball games , as well as highly anticipated fall premieres and original programming , like '' Empire '' , '' The Voice '' , '' American Horror Story '' , '' Fear the Walking Dead '' and '' Designated Survivor ''
BET Awards
BET Awards 2016
The Magnificent Seven (2016 film)