According to author Santiago Fouz-Hernández , the video employed an identity-splitting strategy in which the two Madonnas fight each other . With this she was referencing her previous videos where such tactics have been employed , like the one for " Music " , " Papa Do n't Preach " and " Human Nature " . Joanna Rydzewska , one of the authors of the book '' Representing Gender In Cultures '' analyzed that the violent imagery in the video was Madonna 's way of portraying the violence she had faced during her " tumultuous " marriage with actor Sean Penn ; she added that the video was a contrast to the " tremendously independent artist she is " . The end of the video sparked discussion about the words imprinted on the electric chair , a phrase that can be interpreted as " great escape " or " freedom " . According to '' The Sydney Morning Herald '' , some scholars of Judaism were riled by the Jewish religious texts and objects appearing in the video . One of Madonna 's Kabbalah advisors , Michael Berg , explained that " Hebrew letters Madonna displays , lamed , aleph , vov — roughly equivalent to L , A , V — form one of the 72 names of God and denote a diminishing of the ego to connect with joy and fulfillment . " According to him , donning tefillin represented " diminution of the desire to receive and a strengthening of the desire to share . But for a woman to don tefillin is still not a common practice , and for a gentile to wear tefillin might be regarded by some Jews as sacrilege . " In 2004 , the singer was to visit Israel regarding her Kabbalah practice . However , ultra-orthodox Jews protested her trip , saying that Madonna disgraced the religion with her portrayal of wearing phylacteries/tefillin over her arm — a Jewish custom usually reserved for men — in the music video . Israeli securities had advised the singer not to make the trip , but the singer continued her visit to the graves of Jewish sages as well as shrines such as Rachel 's Tomb on the edge of Bethlehem , traditional burial place of the biblical matriarch Rachel . " Die Another Day " was nominated for Best Video from a Film at the 2003 MTV Video Music Awards , but lost . It won the " Soundtrack Video of the Year " trophy at the 2003 MVPA Awards
2003 MTV Video Music Awards
2003 MTV Video Music Awards
Die Another Day (song)