In April 2011 , during an interview with KIIS-FM 's DJ JoJo , Minaj revealed that she had shot a music video for " Did It On 'em " . In an interview with MTV News on May 31 , 2011 , Director DJ Scoob Doo revealed that Minaj and himself pieced the video together within two weeks . In an interview with MTV News on May 31 , 2011 , director DJ Scoob Doo discussed the music video 's styling and development : " She 's family to me and I 'm family to her , but this is the first time us working together was a priority on both of our lists . So we just had to dig in and put everything to the side and really work on something ... and we had no idea that it would turn out as good as it did . It was a great experience ... It took me about a good two weeks to put all of the ideas that we had together . The good thing about the video is that we went in knowing we were gon na shoot the video onstage a few times . I was actually able to get my camera crew onstage " The video premiered exclusively to fans with accounts on Minaj 's official website on May 27 , 2011 , and later premiered worldwide . It was directed by Young Money affiliate DJ Scoob Doo and watched over 5 million times . The video is compiled of clips from the I Am Still Music Tour , backstage moments with Drake and Lil ' Wayne , and candids of past photo shoots . Additionally , it features Minaj performing the track on stage , a stream of magazine photo shoots cut together with footage of Minaj signing fans ’ chests , and perfecting the “ helicopter ” move with a nearby dildo . A clean version was later shot removing the dildo scenes . Minaj stated the video was a gesture of gratitude to her fans for their support for her on the I Am Still Music Tour
I Am Still Music Tour
I Am Music II Tour
Did It On'em