Today , the song is usually remembered as the campaign song for Franklin Delano Roosevelt 's successful 1932 presidential campaign . According to '' Time '' magazine , it gained prominence after a spontaneous decision by Roosevelt 's advisers to play it at the 1932 Democratic National Convention , and went on to become the Democratic Party 's " unofficial theme song for years to come " . The song is also associated with the Repeal of Prohibition , which occurred shortly after Roosevelt 's election where there were signs saying " Happy days are beer again " and so on
1932 Democratic National Convention
1932 Democratic National Convention
Happy Days Are Here Again