On August 24 , 2017 , " Look What You Made Me Do " was released as the lead single from '' Reputation '' . The song broke several major records including the most Spotify streams in a 24-hour period by any artist . It hit number one on the US '' Billboard '' Hot 100 with the biggest sales and streaming figures of the year , becoming the fifth song by Swift to top the chart and also the first solo number one by a woman with 84.4 million streams since Adele 's " Hello " in 2015 and the second biggest after " Harlem Shake " ( 103.3 million ) . Its accompanying music video later premiered at the 2017 MTV Video Music Awards and was viewed 43.2 million times on YouTube in its first 24 hours , the most in any video in history breaking the 36 million views of " Gentleman " in 2013
2017 MTV Video Music Awards
2017 MTV Video Music Awards
Reputation (Taylor Swift album)