According to the '' Los Angeles Times '' s Gerrick D. Kennedy , a full length unfinished version of " On the Floor " leaked online over the same weekend in time for Lopez 's new L'Oreal commercial , which premiered during the telecast of the 68th Golden Globe Awards ceremony in Los Angeles . The timing of the leak also coincided with Lopez 's debut on judges panel for season ten of '' American Idol '' . Lopez confirmed the single 's title as " On the Floor " during the red carpet ceremony at The Golden Globes , before appearing the following day on the radio show '' On Air with Ryan Seacrest '' for the song 's US premiere . The final version of the song was uploaded to Ryanseacrest.com , where the site 's editor , Sadao Turner , revealed that the final master of the song was different from the previously leaked and unfinished version . " On the Floor " made its debut in the United Kingdom , on January 28 , 2011 when it was played by DJ Scott Mills on his radio show , '' Ready for the Weekend '' . Benji Eisen from AOL Music stated that Lopez had used " genius marketing and branding " by synchronising the digital release of " On the Floor " with the premiere of its music video on '' American Idol '' . It was added to the B-playlist on the UK 's biggest mainstream radio station , BBC Radio 1 , on March 16 , 2011
68th Golden Globe Awards
68th Golden Globe Awards
On the Floor