A positive review comes from A.O. Scott of '' The New York Times '' , who blurbs : " Even as '' The Taste of Money '' swerves toward a frantic climax and a sentimental denouement , it remains intriguing . It feeds an insatiable curiosity about how the other half - or , in current parlance , the 1 percent - lives , and what it shows us is gorgeous , grotesque and disconcertingly human . " Since its theatrical release on 17 May 2012 , the film has grossed over 7.9 billion Korean won ( around 6.8 million U.S. dollars ) , occupying 33 % of the domestic box office sales as of 29 May , according to the Korea Box Office Information System ( KOBIS ) . Fifteen foreign distributors have also bought its distribution rights at the film market during the 2012 Cannes Film Festival , among them IFC Midnight , which acquired the film 's North American rights
2012 Cannes Film Festival
2012 Cannes Film Festival
The Taste of Money