Hermens had withdrawn from the 1972 Olympic Games following the Munich massacre . " It 's quite simple , " he said . " We were invited to a party , and if someone comes to the party and shoots people , how can you stay ? " After his athletic career was cut short by injuries , Hermens worked for Nike , leaving it in 1985 to start his management company , Global Sports Communications . Hermens ' company manages in excess of 100 athletes ; his current and former clients include Haile Gebrselassie , Kenenisa Bekele , Gabriela Szabo , Nils Schumann , and Hezekiél Sepeng
Munich massacre
Munich massacre
Jos Hermens