Changing social and business standards have resulted in a decrease in the use of promotional models in trade shows , especially in the United States . The largest video gaming business convention , Electronic Entertainment Expo ( E3 ) , attempted to ban " conduct that is sexually explicit and/or sexually provocative " in 2006 following Agetec 's 2005 " Anti Booth Babe " protest , but reversed on this stance in 2009 , after complaints regarding this and other policy changes . GameSpot 's Greg Kasavin commented that , with this attempt , the Entertainment Software Association ( ESA ) was " trying to put a definition to what constitutes scantily clad and what 's borderline offensive " as it was " under a lot of pressure these days to clean up the image of games and to at least demonstrate that the video-game industry is responsible in regulating itself " in the aftermath of Hot Coffee mod controversy
in 2009
E3 2009
Promotional model