Rihanna performed " Cockiness ( Love It ) " for the first time at Radio 1 's Hackney Weekend on May 24 , 2012 , as the fourth song on the set list . She also performed the song at the 2012 MTV Video Music Awards which placed on September 6 when she opened the award show alongside ASAP Rocky and closed her performance with " We Found Love " . The song was later included as part of the setlist on her Diamonds World Tour during the first act
2012 MTV Video Music Awards
2012 MTV Video Music Awards
Cockiness (Love It)