On July 19 , 2001 , Spears 's band announced there would be a tour to support her third studio album , '' Britney '' ( 2001 ) . The following day , Spears 's label Jive Records confirmed that there was a tour planned for the fall . The Dream Within a Dream Tour was promoted by Concerts West , chosen after a much publicized battle with concert promoter Clear Channel Entertainment ( CCE ) , who had handled her previous concert tours . It marked the first time Concerts West outbid CCE , with reports claiming Spears would earn between $ 13 and $ 15 million during the tour . Spears 's manager Larry Rudolph commented on the situation , saying , " Clear Channel is an incredible company , and I 'm sure we 'll be doing more business with them . We went with Concerts West because they 're a strong touring company and because they have ancillary properties , in that parent AEG owns arenas and some 7,000 movie theaters throughout the country . This decision was not made to exclude Clear Channel . It was made to include Concerts West . AEG has the ability to help us market our core products — the album and tour — and our secondary properties — the movie — in ways that tipped the scale for us . " On September 20 , 2001 , dates were released along with the track listing of the album . The tour was slated to begin on October 26 , 2001 , but the opening of the show was pushed back until October 31 after Spears became ill and was prescribed five days of rest . The tour was postponed one more day due to production delays and finally kicked off at Nationwide Arena in Columbus , Ohio . Before the tour began , Spears announced she planned to give $ 1 of each ticket to the children of firefighters and police officers killed during the September 11 attacks . She also planned to sell merchandise and auction front row seats , hoping to raise $ 2 million . On February 26 , 2002 , more North American dates were released through her official website to kick off in Las Vegas at Mandalay Bay . The second leg of the tour was sponsored by Samsung . In conjunction with entertainment company WFX , they offered a cell-phone service that featured collectible merchandise and a membership card with access to backstage reports directly from Spears . She stated that " the offering is an exciting new way for me to stay connected with my fans "
September 11 attacks
September 11 attacks
Dream Within a Dream Tour