In an interview , the CEO of Avalanche Studios Christofer Sundberg stated that the game would continue to retain and expand '' Just Cause 2 '' s joy and humor , and that the tone of the game would not be very serious , but slightly more so than that of '' Just Cause 2 '' . He described the tone of the game " 70 percent wacky and 30 percent serious " . The game 's campaign explores the series ' protagonist Rico Rodriguez 's backstory , as the game is set in his motherland . His image was made more " approachable " , in which he wears casual clothing like jeans throughout the game , as opposed to his uniform in the original '' Just Cause '' and '' Just Cause 2 '' . His gadgets and equipment were also made more realistic . The art director of the game explained that the studios " wanted just a touch of that James Bond agency feel on Rico Rodriguez without going too far into the goofy and outlandish like '' XXX '' starring Vin Diesel . " The game was first hinted at by the CEO of Avalanche Studios on February 27 , 2013 . In August 2014 , Avalanche Studios announced that 2015 would be their " biggest year since the inception of the studio " , teasing " several surprises " . The game was rumored to feature a free-to-play structure and microtransactions . However , the developer denied such rumors and confirmed that it would be a full-price game without microtransactions . The game was officially announced on November 11 , 2014 . The first gameplay demo for the game was shown at Square Enix 's E3 2015 conference
E3 2015
E3 2015
Just Cause 3