In August 2013 , Cole and Diddy were reportedly involved in an altercation at a 2013 MTV Video Music Awards after party in New York City . Reports said the incident started when Diddy tried to confront rapper Kendrick Lamar over the " King of New York " claim in his " Control " verse . Diddy allegedly attempted to pour a drink on Lamar , and Cole intervened . The two started arguing and Cole and Diddy allegedly got into an altercation , which then led to problems between their respective crews . After a brief scuffle , both crews separated . Ibrahim Hamad , a close friend of Cole 's and president of Dreamville Records took to Twitter to address the rumors saying : " The Internet is a crazy place you niggaz reporting shit with no facts , Cole ai n't get thrown out no party and he damn sure aint get beat up " , he continued saying , " Ai n't gon go into details about last night but get the facts right first before you rush to report some shit for some extra blog clicks " . A few months after the incident , Cole and Diddy allegedly squashed the beef when both were seen in a video promoting Revolt , joking about the incident
2013 MTV Video Music Awards
2013 MTV Video Music Awards
J. Cole