The magazine 's pictorials offered more sexually explicit content than was commonly seen in most openly sold men 's magazines of the era ; it was the first to show female pubic hair , followed by full-frontal nudity and then the exposed vulva and anus . Up to the end of the 1960s , it was not acceptable to display anything more than a female 's buttocks or breasts in mainstream publications and anything more risked obscenity charges . Only low-budget underground magazines displayed female genitals or explicit poses . However , the counterculture movement led to an increasingly liberated sexual attitude after which a series of court rulings struck down most legal restrictions on pornography . '' Penthouse '' has also , over the years , featured a number of authorized and unauthorized photos of celebrities such as Madonna and Vanessa Lynn Williams . In both cases , the photos were taken earlier in their careers and sold to '' Penthouse '' only after Madonna and Williams became famous . In Williams 's case , this led to her forced resignation as Miss America 1984 . The September 1984 issue in which Williams was first featured also included a layout with pornographic actress Traci Lords , who was only 15 when the photo shoot was done and was later revealed to be underage throughout most of her career . In the late 1990s , the magazine began to show more " fetish " content such as urination , bondage and " facials . " In the early 1970s , Guccione invested around US $ 45 million in construction of Haludovo Palace Hotel , a luxury hotel resort in Malinska , ( island Krk near Rijeka ) on the Adriatic coast of Yugoslavia . He invested additional $ 500,000 in advertisement . Despite Yugoslavia being nominally a communist country , it encouraged foreign investments . The entire project was designed by Yugoslav architect Boris Magaš and realized through Brodokomerc , a local company . Prior to that , the project needed to be authorized through a so-called workers ' council , a process which Guccione described as " ridiculously easy " . The hotel was officially opened in 1972 . Staff included around 50 Penthouse Pets , and the guests included the former Iraqi president Saddam Hussein . However , the hotel went bankrupt the very next year
Miss America 1984
Miss America 1984
Bob Guccione