The November 2002 edition of the men 's lifestyle magazine '' FHM '' in Australia was swiftly withdrawn from sale soon after its publication , and a public apology made in the Australian and British editions , because it contained jokes mocking the disaster . As a result , Emap Australia , who owned '' FHM '' at the time , pledged to make a donation to the families of the victims . Although the original apology was not printed in the magazine as it was not considered " serious enough " , its Australian editor , Geoff Campbell , released a statement : " We deeply regret the photograph captions published in the November issue of the Australian edition of '' FHM '' , accompanying an article about the Hillsborough disaster of 1989 . The right course of action is to withdraw this edition from sale – which we will be doing . We have been in contact with the Hillsborough Family Support Group and the Hillsborough Justice Campaign to express our deep regret and sincere apologies . " The British edition disassociated itself from the controversy , stating : " '' FHM '' Australia has its own editorial team and these captions were written and published without consultation with the UK edition , or any other edition of '' FHM '' . " The vice-chairman of the Hillsborough Family Support Group , Philip Hammond , said he wanted all football fans to boycott the magazine , saying , " I am going to write to every fanzine in the country – including Liverpool F.C. 's – telling them to ban '' FHM . '' People are very upset by it . I think there will be a real boycott . " He added it would be like making jokes about the 2002 Bali bombings , in which eight fewer Australians were killed . The publication was finally discontinued in 2016 , for unrelated reasons
2002 Bali bombings
2002 Bali bombings
Hillsborough disaster