In order to understand the public 's opinion on youth marketing , one must be able to understand the experiences that each generation has been exposed to while growing up . Generation Y is very similar to the baby boomer generation especially at different points in life . So it is essential to see what experiences each generation has experienced while growing up . But different formative experiences affect each person of Generation Y. For example , the events that made the biggest impression on members of Generation Y who graduated from school in 2000 were Columbine , the war in Kosovo , and Princess Diana 's death
Columbine
Columbine High School massacre
Youth marketing