Lopez globally premiered the song on November 16 , 2000 , at the 7th MTV Europe Music Awards in Stockholm , Sweden . David Basham of MTV News noted that she arrived on-stage in " fly girl fashion via a " prop " plane " . On January 12 , 2001 , she performed the song during an appearance on '' Top of the Pops '' . That month , she also performed the song at the 2001 American Music Awards . In February 2001 , Lopez performed " Love Do n't Cost a Thing " along with " Play " at a special '' Total Request Live '' event , CBS Sports Presents : MTV 's TRL The Super Bowl Sunday , which occurred in Tampa , Florida at The NFL Experience theme park . Months later , the song was performed at the 2001 MTV Video Music Awards on September 6 . From September 22 – 23 , 2001 , Lopez performed a set of two concerts in Puerto Rico , entitled Let 's Get Loud . These served as the first concerts of her career , in which she was , " flanked by a 10-piece orchestra , a five-person choir and 11 dancers . " " Love Do n't Cost a Thing " was included on the concerts ' set list . In December 2001 , Lopez , Kid Rock and Ja Rule headlined a concert for the USO troops in a German military base . Lopez sang " Love Do n't Cost a Thing " , among other songs . On January 1 , 2002 , the concert aired as a special on the MTV Network hosted by Carson Daly , '' For the Troops : An MTV/USO Special '' . Joe D'Angelo of MTV News noted that she wore " a series of skimpy outfits despite chilly temperatures . " In February 2010 , she performed the song at the Sanremo Music Festival in Italy , along with multiple other hits . Soraya Roberts of the '' New York Daily News '' commented that her dance moves were n't " highly complicated " because she was restricted by a tight leather catsuit . On October 22 , 2011 , she performed " Love Do n't Cost a Thing " during a special concert which commemorated the 15th anniversary of the Mohegan Sun Arena . The song was included on the set list for her first world tour , 2012 's Dance Again World Tour . Elise Vout of the Australian MTV News gave her performance of the song a positive review , " Working her bodacious booty under the lavish firework and pyrotechnic display , she put Kim Kardashian and Nicki Minaj to shame as she performed ' Love Do n’t Cost A Thing ' . " Lopez performed the track along with several other hits during a July 2013 concert in Hyde Park , London . In March 2014 , she sang " Love Do n't Cost a Thing " during her concert at the Dubai World Cup . In June of that year , Lopez performed the song during a concert in The Bronx which marked fifteen years since the release of her first album '' On the 6 '' . Three months later , performed the song again at the 2014 Singapore Grand Prix , as part of a 90-minute set . She was clothed in a " sexy tasselled black bodice with a nude-coloured underlay " . At her " The Best Is Yet To Come " concert which took place on New Year 's Eve 2014 in Caesars Palace , Lopez included " Love Do n't Cost a Thing " on her setlist
7th MTV Europe Music Awards
2000 MTV Europe Music Awards
Love Don't Cost a Thing (song)