The company 's logo is the record symbol , which Gordon-Levitt can be seen wearing frequently in interviews , at events and appearances . The actor/founder says " that round REC button became a symbol , a metaphor for taking things into my own hands and doing it . " HitRecord 's work was also featured at 2010 SxSW and at the 2012 Sundance Film Festival
2012 Sundance Film Festival
2012 Sundance Film Festival
HitRecord