After the death of Harambe the gorilla in May 2016 , an animated tribute featuring the song , using clips from Ego 's music video for " The Crazy Things We Do " , spread on the internet . In 2017 , the song received greater international attention when the song became a part of a popular internet meme . The video that boosted the popularity of the meme was an upload on Reddit titled " Fat man does amazing dive " . In the meme , the song is usually accompanied with people falling with surreal , spacey backgrounds . Chris Stracey , a member of the band , reacted to the meme , saying " At first we were like , ok this is funny I guess , but I did n't really get it so I thought " alright whatever " . Once I started seeing a common theme though , such as the big guy jumping off the bridge into the river , that was the first one of the more recent stuff that really got me . So good ! That and the Lady Gaga one is so funny referring to a mashup with Gaga ’s performance during the Super Bowl LI halftime . ” The song and its corresponding meme was later featured in the music video for the Katy Perry song , " Swish Swish "
Harambe
Killing of Harambe
Shooting Stars (Bag Raiders song)