The video premiered on June 21 , 1993 on MTV , and later won two categories for Best Art Direction and Best Cinematography at the 1993 MTV Video Music Awards . It was ranked number 70 on '' Slant Magazine '' s " 100 Greatest Music Videos " list . Sal Cinquemani from the publication called it as one of Madonna 's most beautiful music video and said , " The waterlogged clip was a simple and refreshing break from the singer 's visually sex-drenched '' Erotica '' period . " He also pointed out that despite its innocent look , " it 's difficult to separate the images from the song 's double entendres . " Jef Rouner from '' Houston Press '' called the video " one of Romanek 's more light-hearted and definitely the most ... purple of his work , " as well as " a fascinating treatise on the act of creating a music video itself . " Bryant Frazer from '' Studio Daily '' described it as a futuristic , overexposed look influenced by Japanese fashion imagery . " He noted that the video " pushed the boundaries of telecine work at the time . " Rettenmund called the video a " masterpiece about art and artifice " . He noted that although Romanek expressed to create a video " devoid of nostalgia " , instead the " Rain " clip " created a modern enigma out of Madonna who herself was no stranger to overexposure " . The video was later commercially available on Madonna 's video albums '' The Video Collection 93:99 '' ( 1999 ) and '' Celebration : The Video Collection '' ( 2009 )
1993 MTV Video Music Awards
1993 MTV Video Music Awards
Rain (Madonna song)