The “ Be Kind Challenge ” , part of the Ben 's Bells education program , has quickly blossomed from its Tucson origins to various other areas of the country where tragedy has struck , including Newtown after the Sandy Hook Elementary School shooting . The challenge continues through the Kind Campus program which targets elementary schools , middle schools , and high schools in Tucson . The program teaches five fundamental educational aspects : self-awareness , social awareness , responsible decision making , self-management , and relationship management . Ben 's Bells provides the material for the program free of charge to campuses that request it . As an addition to the Be Kind campaign , one deserving Tucsonan is awarded with a bell each week for an act of kindness that was noticed by the community . Nominations for the “ belling ” can be submitted on the Ben 's Bells website and is announced via radio . Be Kind merchandise and assortments of bells are sold at local Ben 's Bells studios as well as on their website to fund their programs
Sandy Hook Elementary School shooting
Sandy Hook Elementary School shooting
Ben's Bells