In March 2019 , Whitcoulls , one of New Zealand 's leading book retailers , temporarily removed the book from their stores and online catalogue , apparently in reaction to the Christchurch mosque shootings . The withdrawal of Peterson 's book was prompted by social media photos of Peterson posing with a fan wearing a T-shirt saying " I 'm a proud Islamophobe . " Peterson and his supporters strongly criticized Whitcoulls 's decision because Whitcoulls continued to sell Adolf Hitler 's '' Mein Kampf '' and Henry Malone 's '' Islam Unmasked '' . Peterson 's book was reinstated six days after it was removed
Christchurch mosque shootings
Christchurch mosque shootings
12 Rules for Life