The first teaser poster for the film appeared in May 2011 at the Cannes Film Festival with the title '' Untitled Paul Thomas Anderson Project '' . A second promo poster for the film appeared in November 2011 at the American Film Market with the same title . On May 21 , 2012 a teaser trailer featuring Joaquin Phoenix was released online and several minutes of footage from the film were shown at the 2012 Cannes Film Festival . A second teaser trailer was released on June 19 , 2012 which featured Phoenix as well as Philip Seymour Hoffman and Amy Adams . On July 19 , 2012 , a theatrical trailer was released online by The Weinstein Company . The film was given an R rating in the United States by the Motion Picture Association of America
Cannes Film Festival
2011 Cannes Film Festival
The Master (2012 film)