Several presenters at award shows have referenced the incident , including Anna Nicole Smith at the first annual MTV Australia Video Music Awards , Dave Chappelle at the MTV Video Music Awards , and singer Alanis Morissette at the Juno Awards , commenting , " It 's disturbing and curious to me to see what came of that . We 're all sexual beings , and if we do n't let it out organically , we repress ourselves . If we repress anger , it turns to depression . If we repress our sexuality , it turns to pornography and rape . To think that the country was in an uproar because of a nipple . " Comedian Russell Brand referenced the incident when hosting the 2008 MTV Video Music Awards , saying " I can almost guarantee a Janet Jackson-style Super Bowl nip slip . " The Super Bowl XXXVIII incident is considered to be the most controversial television and media event to occur within popular culture , and Jackson was regarded as the world 's " most controversial musician " who was " changing the cultural landscape " due to the incident 's massive effect on censorship and broadcasting in television and entertainment . The performance incident made " Janet Jackson " the most searched term , event and image in Internet history . Jackson was later listed in the 2007 edition of '' Guinness World Records '' as " Most Searched in Internet History " and the " Most Searched for News Item " . It also broke the record for " most searched event over one day " . ' Janet Jackson ' also became the most searched term and person for 2004 and also of the following year . It also set a record for being the most watched , recorded and replayed moment on TiVo . A company representative stated " The audience measurement guys have never seen anything like it . The audience reaction charts looked like an electrocardiogram . " Monte Burke of '' Forbes '' magazine reported , " t he fleeting moment enticed an estimated 35,000 new TiVo subscribers to sign up . " Janet 's Super Bowl halftime incident also coined the phrase " wardrobe malfunction " , which was later officially added to the Webster 's English Dictionary in 2008 . In the immediate aftermath of the incident , '' Entertainment Weekly '' stated " Radio stations rushed to add Jackson 's new single , " Just a Little While " to playlists on Monday following the incident ... And '' USA Today '' reports that jewelry stores and piercing studios are seeing increased customer interest in silver sunburst-shaped nipple shields . " YouTube co-founder Jawed Karim revealed that his frustration at not being able to easily find a video clip of the incident provided the inspiration for the creation of YouTube , and later of Vevo . The launch of Facebook commenced three days following the incident , in a potential attempt to capitalize on its publicity through social networking
2008 MTV Video Music Awards
2008 MTV Video Music Awards
Super Bowl XXXVIII halftime show controversy