Kekovich 's direct-to-camera TV monologues are done deadpan and use wide-ranging cultural references . Created by the writers of '' The Fat '' , the monologues were first piloted with AFL player John Platten and boxer Spike Cheney before the ABC asked Kekovich to perform . The ' rants ' normally place in contrast many disparate or incongruous verbal images and ideas , ending with the trademark , " You know it makes sense . I 'm Sam Kekovich . " The ABC released a spoken word album , '' You Know it Makes Sense '' , which was nominated in the ' Best Comedy ' category of the ARIA Music Awards of 2002 . Kekovich has performed these ' rants ' in commercials for North Melbourne Football Club membership drives and Dan Murphy 's bottle shops
ARIA Music Awards of 2002
ARIA Music Awards of 2002
Sam Kekovich