The United Kingdom national final took place over one night - 12 March , and contained six acts , hosted by Graham Norton from the BBC Television Centre in London , the 2010 Eurovision was judged by Pete Waterman , Jade Ewen and Bruno Tonioli . An expert panel in the studio reduced this number to three , who then performed different versions of the Stock Waterman written Eurovision entry , with the viewers deciding the winner . When interviewed Waterman confirmed the song contained a key change and described the title as " obvious " he also said " It 's like entering a competition every time you write a pop song . You 're after a number one , not a number two . " Both Eurovision 2009 winner Alexander Rybak , and the group Sugababes , who include the United Kingdom 's 2009 entrant Jade Ewen , performed during the show . The Sugababes performed their newest single , " Wear My Kiss " The show was only watched by 2.9 million people , 4 million less than the 6.9 million who watched the programme last year
Eurovision 2009
Eurovision Song Contest 2009
United Kingdom in the Eurovision Song Contest 2010