The episode takes place between July 1966 and August 1966 , with references to the 1966 World Cup Final , the Charles Whitman shooting rampage , and the crash of Braniff Flight 250 . Business and pleasure converge on each other at both a dinner party thrown by the Campbells and a misguided whorehouse visit intended to woo a client . Pete discovers that Ken is writing science fiction under a pseudonym , which angers Roger Sterling . Pete 's emasculation continues after a routine office meeting ends in fisticuffs
Braniff Flight 250
Braniff Flight 250
Signal 30 (Mad Men)