In October 2006 , one year after the 2005 Kashmir earthquake , '' The Guardian '' released what it described as " the top five tourist sites in Pakistan " to help the country 's tourism industry . The sites included Lahore , the Karakoram Highway , Karimabad and Lake Saiful Muluk . To promote the country 's unique cultural heritage , Pakistan launched the " Visit Pakistan " marketing campaign in 2007 . This campaign involved events throughout the year including fairs and religious festivals , regional sporting events , arts and craft shows , folk festivals and openings of historical museums . In 2009 , The World Economic Forum 's Travel & Tourism Competitiveness Report ranked Pakistan as one of the top 25 % tourist destinations for its World Heritage sites . It ranged from mangroves in the south , to the 5,000-year-old cities of the Indus Valley Civilization which included Mohenjo-daro and Harappa . The main destinations of choice for tourists to Pakistan are the Swat , Lahore , Khyber Pass , Peshawar , Karachi and Rawalpindi
2005 Kashmir earthquake
2005 Kashmir earthquake
Tourism in Pakistan