Ade set the film in Bucharest in part because many German companies had begun to do business there at the end of the Communist era , with many foreign consultants sent to " change the system " and help businesses turn a profit . " And I like the new wave of Romanian films right now , too . So it ’d be fun to work there . " '' Toni Erdmann '' had its world premiere at the 2016 Cannes Film Festival . The film was originally accepted into the festival 's less prestigious Un Certain Regard section , but the night before the April press conference Ade and her producer were informed that it had been selected to compete for the Palme d'Or . Shortly thereafter , Sony Pictures Classics and Thunderbird Releasing acquired US , Latin American and UK distribution rights to the film , respectively
2016 Cannes Film Festival
2016 Cannes Film Festival
Toni Erdmann