Malik has modelled with clothing brands and was a VJ at MTV . He serves as an associate video producer and behind the scene producer at '' Coke Studio '' for four years . Malik then directed and produced TV commercials for Pepsi , Djuice , Telenor , Wall 's , Cornetto , Nescafe , LUX etc . He also directed a music video for Levi 's " Mera Bichra Yaar " in collaboration with Strings and Zoe Viccaji which earned him a Best Music Video Director at 11th Lux Style Awards . In 2012 he directed/produced a video '' My Punjabi Love For You '' for " Bumbu Sauce " , featuring Aamina Sheikh and Rizwan Ali Jaffri . In addition he has also directed Lux Style Awards ceremonies for four years . In 2016 , he directed critically acclaimed short-film '' Love is in the Air '' for Cornetto under advertising agency Ogilvy & Mather Pakistan , Adnan said , " I never expected such a response but I did believe it would have an empowering impact on some people . Multiply this by ten and you get a feature film , that 's the goal ... one day ! . " Malik marked his professional-acting debut in 2007 with Zibahkhana : Hell 's Ground and followed that with an appearance in Slackistan in 2008 . Later he appeared in 2014 Hum TV 's drama serial '' Sadqay Tumhare '' written by khalil ur Rehman based on his own life-story and directed by Mohammed Ehteshamuddin , he portray '' Khalil '' opposite to Mahira Khan , as her love interest . He describes his experience in the serial as " personal growth " . and he received three Hum Award nominations winning two including Hum Award for Best Television Sensation Male , Hum Award for Best Onscreen Couple and was nominated for Hum Award for Best Actor Popular . Malik received his first Best TV Actor nomination at 15th Lux Style Awards . Before the serial he played a supporting role in controversial film '' Slackistan '' . In 2016 , he was cast in a role of Sikandar an aspiring photographer in romantic drama series Dil Banjaara , opposite Sanam Saeed and Mira Sethi . In an interview with '' Dawn News '' , Malik describes , " I play the role of Sikander , who 's an aspiring photographer , a part of him that resonates with me because that 's what peaked my interest in the arts , when my father bought me my first camera . He 's a very rugged , outdoorsy kinda guy , very different from Khalil . There 's just this lightness to him . So the show revolves around this guy who 's a bit of a wanderer and his equation with two ladies , a non-traditional love triangle of sorts . " Malik owns a Boutique Media Production House " Adnan Malik Production ( AMP ) " , where he directs/produced TV commercials , documentaries , music videos and photography
11th Lux Style Awards
11th Lux Style Awards
Adnan Malik