Nar in Azerbaijani means pomegranate and that fruit is commonly used in the company 's advertising which , it has been claimed , is a ' symbol of the relationship between Azerbaijan ’s rich cultural heritage and modern life ' . In 2011 , Nar Mobile advertisements prominently featured Ell & Nikki , Azerbaijan 's Eurovision Song Contest 2011 winners . On April 6 , the company announced rebranding , changing the brand name as Nar , the logo to symbolize pomegranate & communication bubble , and updating creative platform as " Nar Garden . "
Eurovision Song Contest 2011
Eurovision Song Contest 2011
Nar Mobile