The advertisements would typically feature people in various situations involving dry or sticky foods and treats such as cakes and cookies . The person then would find himself in an uncomfortable situation due to a full mouth and no milk to wash it down , including a commercial of a cruel businessman getting hit by a truck seconds after insulting someone over the phone and seemingly going to Heaven , only to find out it is actually Hell where he finds a huge plate of cookies and an endless supply of completely-empty milk cartons , as well as a commercial of an airplane pilot intentionally putting his plane into a dangerously steep nosedive in order to obtain a bottle of milk from a stewardess 's cart out of his reach , only for the cart to crash into a man who gets out of the bathroom right in front of the cart . At the end of the commercial , the character would look directly to the camera sadly and then boldly displayed would be the words " Got Milk ? " The first Got Milk ? advertisement aired nationwide on October 29 , 1993 , which featured a hapless historian ( played by Sean Whalen ) receiving a call to answer a radio station 's $ 10,000 trivia question ( voiced by Rob Paulsen ) , " Who shot Alexander Hamilton in that famous duel ? " ( referring to the Burr – Hamilton duel ) . The man is shown to have an entire museum solely for the duel itself , packed with all the artifacts . He answers the question correctly by saying " Aaron Burr " , but because his mouth is full of peanut butter sandwich and he does n't have milk to wash it down , his answer is unintelligible . The DJ promptly hangs up on him . The ad , directed by future Hollywood filmmaker Michael Bay , was at the top of the advertising industry 's award circuit in 1994 . In 2002 , the ad was named one of the ten best commercials of all time by a '' USA Today '' poll , and was run again nationwide that same year . It has since been featured in books on advertising and used in case studies
Burr – Hamilton duel
Burr–Hamilton duel
Got Milk?