Looking back at the creation of the album , guitarist Frank Iero was " blasé about people hating on the band for this decidedly ' non-scene ' record . " When we did '' Three Cheers For Sweet Revenge '' , we did n't fit in , " he said . " There was a little less screaming and a little more melody , but it was still us . Never was it a case of , ' Do n't put that melody there because Hardcore Chuck , who took me to my first show at Fairfield American Legion Hall , is really going to be bummed at me . ' I do n’t care : If I had to work at McDonald 's for the rest of my life to play shows and ride in a van on tour ? I 've done it . I 'll do it again . On July 31 , 2006 , '' The Black Parade '' was announced for release . In August , the band was filming a music video in Los Angeles for " Famous Last Words " . During filming , Way tore his ankle ligaments and Bryar suffered burns on his leg . Bryar was hospitalized , which resulted in the band cancelling two shows . On August 25 , they released a video of a pre-recorded press conference , during which they revealed a number of details about the album , such as song titles and touring information . On August 31 , the band performed at the MTV Video Music Awards preshow in New York , debuting the then new song " Welcome to the Black Parade " during their performance . Two days later , the song was made available for streaming via the band 's MySpace account . On September 12 , the album 's artwork and track listing was revealed . The music video for " Welcome to the Black Parade " was released on September 28 . On October 21 , the band was the musical guest on an episode of '' Saturday Night Live '' , where they performed " Welcome to the Black Parade " and " Cancer "
MTV Video Music Awards
2006 MTV Video Music Awards
The Black Parade