Apple contributes financially to fundraisers in times of natural disasters . In November 2012 , it donated $ 2.5 million to the American Red Cross to aid relief efforts after Hurricane Sandy , and in 2017 it donated $ 5million to relief efforts for both Hurricane Irma and Hurricane Harvey , as well as for the 2017 Central Mexico earthquake . The company has also used its iTunes platform to encourage donations , including , but not limited to , help the American Red Cross in the aftermath of the 2010 Haiti earthquake , followed by similar procedure in the aftermath of the 2011 Japan earthquake , Typhoon Haiyan in the Philippines in November 2013 , and European migrant crisis in September 2015 . Apple emphasizes that it does not incur any processing or other fees for iTunes donations , sending 100 % of the payments directly to relief efforts , though it also acknowledges that the Red Cross does not receive any personal information on the users donating and that the payments may not be tax deductible
2011 Japan earthquake
2011 Tōhoku earthquake and tsunami
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