A new sequence was introduced on 28 March 2005 , designed and created by Red Bee Media and directed by Mark Chaudoir . The full version ran for 60 seconds , though only around 30 seconds were usually shown on air . The music was revised completely but the biggest change came in the footage used – reflecting the methods and nature of newsgathering , while a strong emphasis was placed on the BBC logo itself . Satellite dishes are shown transmitting and receiving red " data streams " . In production of the countdown sequence , Clive Norman filmed images around the United Kingdom , Richard Jopson in the United States , while BBC News cameramen filmed images from Iraq , Beijing ( Tiananmen Square ) , Bund of Shanghai , Africa , as well as areas affected by the 2004 Asian tsunami and others
2004 Asian tsunami
2004 Indian Ocean earthquake and tsunami
BBC News (TV channel)