The first trailer of the film was all set to be screened at 66th annual Cannes Film Festival in mid-May 2013 , however it was delayed due to Soundarya 's dissatisfaction over the final cut of the trailer . The first teaser trailer was released digitally on 9 September 2013 , coinciding with Ganesh Chaturthi to mixed response ; while fans of Rajinikanth were satisfied , others criticised it for its " poor visual effects " . It was also noted for its similarities to the teaser trailer of Soundarya 's shelved animation venture '' Sultan the Warrior '' , that was also supposed to feature Rajinikanth . Nevertheless , it was viewed over 1 million times on a single day , establishing it as one of the most anticipated film teasers in the history of Tamil cinema . Soundarya also announced that a second trailer would be released , which would feature Padukone prominently , and unlike the first trailer , it would have sound and dialogues . The trailer was released in Tamil , Telugu and Hindi on 9 March 2014 , the same day of the audio launch
66th annual Cannes Film Festival
2013 Cannes Film Festival
Kochadaiiyaan