The music video received mixed to negative reviews from critics . Michael Slezak of '' Entertainment Weekly '' said " The moral of the story is , if you 're going to build an entire video around a stripper pole , then you better work said pole like a nine-to-five . Drop it like it 's hot . ... Alas , in the case of " Gim me More , " I 've seen sexier pole work during an afternoon of fly-fishing " . Andrei Harmsworth of '' Metro '' commented " To her credit , the video is slightly less disappointing than her mimed performance of the track at the Video Music Awards last month but it is still smeared with the same smutty hallmarks " . '' Dose '' said the video " sucks less than you think " and added " Spears appears lucid , sometimes happy , and awards-worthy editing makes her appear to be standing upright competently throughout " . Sal Cinquemani of Slant Magazine said the lightning effects and digital body enhancement of the video " indicate a predilection toward maintaining an image that no longer reflects reality . It does n't point to an artist who refuses to evolve , but rather one who does n't know how — or is n't being allowed to . " IGN writer Sketch Longwood called it one of Spears ' hottest videos , adding that she " proves to be quite skilled in the art of teasingly slinking around . " While reviewing the alternate version of the video in July 2011 , Becky Bain of Idolator stated that " Spears 's last few videos — particularly the joyfully silly clip for ' I Wan na Go ' — more than make up for the travesty that was the pop star 's video for ' Gim me More ' ... The stripper concept was a poor choice , the barely-there outfits were ill-fitting , the ' choreography ' was a joke , the editing was sloppy . " An alternative version of the video leaked online on July 18 , 2011 , and included new scenes , which featured Spears strutting down the street in a black outfit and laying down in a zebra-print bed with a cat . The scenes of blonde Spears were cut . Becky Bain of Idolator said that " Neither the deleted nor added parts add or subtract anything from the experience . This video was kind of doomed no matter how it was edited together . " After days of media speculation , it was confirmed on September 6 , 2007 , that Spears would open the 2007 MTV Video Music Awards at the Pearl Theatre in the Palms Hotel and Casino in Las Vegas , Nevada , on September 9 , 2007 . It was also announced that she was going to perform " Gim me More " , with a magic act from illusionist Criss Angel in some parts of the performance . However , the bit is thought to have been rejected by the show 's organizers at the last minute . The executive producer of the 2007 VMAs Jesse Ignjatovic contacted Spears since she wanted to start the show in " a very big and dramatic way " , and was confident that Spears would deliver and set the tone for the rest of the night . She also said Spears was excited after she was approached by MTV to perform . On September 7 , 2007 , Spears started rehearsing at the Pearl Theater . An exclusive video from the rehearsal was posted on MTV.com the following day . The performance began with a close-up of the back of Spears 's head , and continued with Spears turning to the camera and lip synching the first lines of Elvis Presley 's 1958 song " Trouble " : " If you 're lookin ' for trouble , you came to the right place / If you 're lookin ' for trouble , look right in my face . " " Gim me More " began , and the camera panned out to reveal Spears wearing a black , jewel-encrusted bikini and black boots . She was accompanied by male and female dancers dressed in black outfits . Several pole dancers danced in smaller stages around the audience . The backdrop videos featured images of chandeliers floating and silhouettes of women , which were compared by Gil Kaufman of MTV to the gun barrel and title sequence of the '' James Bond '' series . At the end of the performance , Spears smiled and thanked the audience before leaving the stage
2007 MTV Video Music Awards
2007 MTV Video Music Awards
Gimme More