In reaction to the 2004 Asian tsunami , Keen joined the relief effort by pulling their $ 1M advertising budget and diverting it to disaster relief . This gesture turned into their long-term Hybrid.Care program , where they partner with organizations whose vision they share , including The Conservation Alliance , 1 KG More , Leave No Trace , and Big City Mountaineers
Asian tsunami
2004 Indian Ocean earthquake and tsunami
Keen (shoe company)