Artists such as Lady Gaga , Nicki Minaj , and Beyoncé popularized the use of personae in the performance of pop music . Jo Calderone , the persona of Lady Gaga , performed at the 2011 MTV Video Music Awards . Jo represents a drag male persona , and is often used in the performance of her song , " You and I " . Nicki Minaj , a bubblegum rapper , employs multiple personae , ranging from what she calls the Harajuku Barbie persona to Roman Zolanski , a Polish homosexual . The personae were heavily used in her sophomoric album , '' Pink Friday : Roman Reloaded '' . The persona of Beyoncé Knowles , " Sasha Fierce " , appears on the album '' I Am ... Sasha Fierce '' . According to Beyoncé , Sasha is her wilder side , emerging during high octane stage performances and serving as a sort of scapegoat for " unladylike " behavior
2011 MTV Video Music Awards
2011 MTV Video Music Awards
Persona