On October 8 , 2015 , Spears posted on her Instagram account a picture of herself with British producer and DJ Burns , hinting a possible collaboration . At the time , the producer had production credits with Ellie Goulding , Pitbull and Calvin Harris , among others . In another picture with the producer , she also captioned American musician Mischke . Prior to their studio meeting , the producer had worked on the instrumental part of the track , mixing organic elements with " electronic stuff " , as well as playing guitar , thus creating what would become " Make Me " . Later , British songwriter Joe Janiak created the song 's melody , and after meeting with Burns they created parts of the song 's lyrics . Spears ' team then contacted the producer , claiming that they loved the track and they met to record it . As stated by Burns , " The vocal was one of my main focuses on this one because I wanted it to feel like there was some kind of emotion in that , which is n't necessarily in a lot of the most recent singles that she did . I wanted to steer away from that autotune kind of sound and have something much more natural sounding , so we spent a lot of time on the vocal and just getting it to where it sounded like she 's actually singing it from the heart rather than it being too much production . I think we 've achieved that . " It was initially announced by '' Las Vegas Sun '' that the song — titled " Make Me ( Oooh ) " at the time — would be released in May 2016 , with Spears being scheduled to perform the single at the 2016 Billboard Music Awards , followed by an album release in June . However , due to production difficulties , the track was reported to be delayed until the summer , with no release date being provided . Robin Leach from the '' Las Vegas Sun '' claimed he was told that , " She 's gone from pretty straight-forward pop to a really interesting vibe with a lot of really cool stuff . " Later , on May 25 , 2016 , it was reported that American rapper G-Eazy was going to be featured on the track , which was the rumoured reason for the delay . On July 14 , 2016 , the single 's cover art was released . It shows " her toned body while walking through the desert wrapped in a white piece of fabric " and wearing a " pair of thigh-high boots . " The song was released on July 15 , 2016 on the iTunes Store as a digital download . It was also released to a limited range of radio stations for early airplay and made available across streaming platforms the following day . It was serviced to contemporary hit radio on July 19 , 2016 . On August 29 , 2016 , RCA sent a studio version of the 2016 VMA Performance for pop radio called " VMA Eazy Remix "
2016 Billboard Music Awards
2016 Billboard Music Awards
Make Me... (Britney Spears song)