The music video is set at a drive-in movie theatre , where Girls Aloud watch themselves performing as a 1960s girl group on screen . " The Promise " was promoted through numerous live appearances , including a high-profile performance on '' The X Factor '' , and served as the opening number of 2009 's Out of Control Tour . The song was praised and appreciated by most contemporary music critics , who lauded the song despite it being unusual for Girls Aloud . " The Promise " was awarded Best British Single at the 2009 Brit Awards , the group 's first win at the ceremony
2009 Brit Awards
2009 Brit Awards
The Promise (Girls Aloud song)