The experiment took place at Cubberley High School in Palo Alto , California , during the first week of April 1967 . Jones , finding himself unable to explain to his students how the German population could have claimed ignorance of The Holocaust , decided to demonstrate it to them instead . Jones started a movement called " The Third Wave " and told his students that the movement aimed to eliminate democracy . The idea that democracy emphasizes individuality was considered as a drawback of democracy , and Jones emphasized this main point of the movement in its motto : " Strength through discipline , strength through community , strength through action , strength through pride . " The experiment was not well documented at the time . Of contemporary sources , the experiment is only mentioned in the Cubberley High School student newspaper , '' The Cubberley Catamount . '' It is only briefly mentioned in two issues , and one more issue of the paper has a longer article about this experiment at its conclusion . Jones himself wrote a detailed account of the experiment some nine years afterwards and more articles about the experiment followed , including some interviews with Jones and the original students
The Holocaust
The Holocaust
The Third Wave (experiment)