The initial event was inspired by the 2010 Pakistan floods . Triggered by monsoon rains , the floods left approximately one-fifth of the country of Pakistan under water , affecting over 14 million people and damaging or destroying over 900,000 homes . Teaming up with Richard Branson ’s Virgin Unite and Vokle.com , Heap and Ermacora create an online webcast/fundraiser to raise awareness and money for the flood-stricken . Hosted by comedian , creative , and internet personality Ze Frank , the webcast included a series of conversations with Cameron Sinclair of Architecture for Humanity , Gary Slutkin , and Anders Wilhelmson , ( and later Richard Branson and Mary Robinson ) with live performances by musicians Ben Folds , Amanda Palmer , Kate Havnevik , KT Tunstall , Josh Groban , Kaki King , Zoe Keating and Mark Isham
2010 Pakistan floods
2010 Pakistan floods
Imogen Heap