Originally , the frontman expressed desire to film the music video in Russia " because the atmosphere , the desolation , the coldness , and the architecture would really suit the song . " Another concept called for the incorporation of the MTV stunt and prank reality TV series , '' Jackass '' , due to the song 's inclusion in the '' Jackass '' soundtrack . However , this idea was abandoned after the show began drawing the ire of U.S. Senator Joseph Lieberman ( D-Conn . ) , who was among the politicians who targeted Marilyn Manson for blame after the Columbine High School massacre . Marilyn Manson explained the idea for the music video : The lyrics refer to Eric Harris and Dylan Klebold , the shooters of the April 20 , 1999 Columbine High School massacre . Manson references the media coverage in the aftermath of the killings , singing " Some children died the other day / We fed machines and then we prayed / Puked up and down in morbid faith / You should have seen the ratings that day . " After the shootings , the media widely reported that listening to Manson 's music drove the boys to kill , though in fact they did n't appear to be fans of the band . An interview with him about the Columbine shootings was featured in the 2002 Michael Moore documentary '' Bowling for Columbine '' . When Moore asked what he would say to shooters Harris and Klebold , Manson replied , " I would n't say anything to them . I would listen to what they have to say and that 's what no one did . " Also in the film , an acoustic instrumental version of the song is played during a montage of security camera footage and emergency phone calls
Columbine High School massacre
Columbine High School massacre
The Nobodies (song)