Moreira also served for 25 years as worldwide creative director on McCann ’s biggest clients , including Coca-Cola , General Motors and Nestlé . His multi-cultural expertise attracted the attention of Secretary of State Colin Powell and his Under-Secretary Charlotte Beers , who personally recruited Moreira for a special communications program in the aftermath of the September 11 attacks . The project , codenamed " Shared Values " , helped defuse fear and distrust of the U.S. among Muslim communities overseas and at home
September 11 attacks
September 11 attacks
Márcio Moreira