Beckham has several eponymous video games , including '' Go ! Go ! Beckham ! Adventure on Soccer Island '' , a platform game for the Game Boy Advance , and '' David Beckham Soccer '' , a football game for a number of platforms , and he was brand ambassador for exercise video game '' EA Sports Active 2 '' . Beckham featured in EA Sports ' '' FIFA '' video game series ; he was on the cover for the International edition of '' FIFA 98 '' . During his playing career ( which ended in May 2013 ) , Beckham generated an estimated £ 1 billion in shirt and boot sales . In 2006 , Lloyd 's of London insured his legs for £ 100m , at the time he was playing for Real Madrid . Beckham played a critical part in bringing the Olympics to London in 2012 , travelling with the British delegation to Singapore in 2005 for the host city selection . At the 2008 Beijing Olympics closing ceremony , Beckham , Jimmy Page and Leona Lewis represented Britain during the handover segment for the 2012 Olympics . Beckham rode a London double-decker bus into the stadium and Page and Lewis performed " Whole Lotta Love " . He also featured at the Opening Ceremony of the 2012 London Olympics , carrying the Olympic flame to the stadium by speedboat
Opening Ceremony
2012 Summer Olympics opening ceremony
David Beckham