'' Now For Plan A '' is the twelfth full-length studio album by Canadian rock band , The Tragically Hip . At a length of 39:18 , it is band 's shortest album to date . The album 's first single , " At Transformation " , was released on May 18 , 2012 . The album 's second single , " Streets Ahead " , was released to radio on August 24 . On September 25 , the band made the album available to stream online in its entirety via SoundCloud . The album was nominated for Rock Album of the Year at the 2013 Juno Awards
2013 Juno Awards
Juno Awards of 2013
Now for Plan A