Esiason has appeared in over 25 commercials including ones for Diet Coke , Wheaties , Reebok , Samsung , Hanes , Doritos and Domino 's Pizza . He has also appeared in many TV shows and movies , such as '' The Game Plan '' , '' Miss America 1999 '' , '' Spin City '' , and '' Blue Bloods '' among others . He made two appearances on the game show '' Family Feud '' . On March 18 , 1989 , he appeared in the episode " Bengals v. 49ers " , reminiscent of their latest Super Bowl match . In 1993 , his second Family Feud appearance came in the episode " NFC v. AFC "
Miss America 1999
Miss America 1999
Boomer Esiason