As the sequel '' Baahubali : The Conclusion '' was released on 28 April 2017 , the producers and distributors re-released the first part ( Hindi ) on 7 April 2017 . The film was screened at various film festivals like '' Open Cinema Strand '' of Busan International Film Festival , Indian Film Festival The Hague , Sitges Film Festival in Spain , Utopiales Film Festival in France , Golden Horse Film Festival in Taipei , Taiwan , Tallinn Black Nights Film Festival in Estonia , L'Etrange International Film Festival in Paris , Five Flavours Film Festival in Poland , Hawaii International Film Festival in Honolulu , Brussels International Fantastic Film Festival in Brussels , Belgium , Cannes Film Festival in France , Transilvania International Film Festival in Romania , Le Grand Rex in Paris , Kurja Polt Horror Film Festival , Festival de Lacamo , 8th BRICS summit , and the 2016 '' Indian Panorama '' section of the International Film Festival of India , Goa . The international version of the film was released in China , Japan , Korea , Taiwan , Indonesia , Thailand , Vietnam , Laos , Cambodia , Myanmar , Philippines , Timor-Leste , and some European and Latin American countries . The Movie was marketed by a Mumbai Based company named Spice PR owned by Prabhat Choudhary . The popular statement ' Kattappa ne Baahubali ko kyun maara ? ' was also coined by Prabhat Choudhary . Marketing of the film started 2 years before the shoot by S. S. Rajamouli with the audition campaign in Facebook and YouTube . A number of short promotional making-of videos were released on ArkaMediaworks YouTube channel and the team unveiled first look posters and videos featuring the film 's lead stars on the occasions of their birthdays . The film used an augmented reality application to play the trailer on smart phones and tablets . The crown used by the character of Baahubali in the film was exhibited at Comic Con , Hyderabad , as a part of the film 's promotion . A cosplay event was held in which chosen winners were given a chance to visit the sets of the film . The film 's unit also launched a WhatsApp messenger to give regular updates about the film to the subscribers . On 22 July 2015 , Guinness World Records approved the poster created during the audio launch of Baahubali in Kochi on 27 June 2015 as the world 's largest poster . The poster has an area of 4,793.65 m ² ( 51,598.21 ft ² ) and it was created by Global United Media Company Pvt Ltd . This record was later broken by a 5,969.61 m ² poster for the film MSG-2 The Messenger
Transilvania International Film Festival
Transilvania International Film Festival
Baahubali: The Beginning