Electronic Arts ' '' Majestic '' began development in 1999 , although it did n't launch until after the Beast had concluded , in 2001 . Featuring phone calls , emails , and other media that involved players in a multiplatform narrative , the game was eventually canceled due to lack of players . This was due to many factors , ranging from the monthly subscription fee ( as part of Electronic Arts ' EA Online venture ) to '' Majestic '' 's unfortunate timing and subject matter in relation to the September 11 attacks on the World Trade Center . Many players also criticized the absence of the TINAG principle ( e.g. in-game phone calls were preceded by an announcement that they were part of the game , although these announcements were optional based on user preference )
September 11 attacks
September 11 attacks
Alternate reality game