The programme attracted an average audience of 1.38 million viewers . The jumper worn by Tubridy on his debut as host of '' The Late Late Toy Show '' was later auctioned for victims of the 2010 Haiti earthquake on the radio programme '' Mooney '' . The jumper raised € 1,050 . That year 's ad featured Tubridy going into a tailor store run by two children , who offered him different sweaters . Tubridy refused each one until they offered him a jacket which he gladly accepted unaware that the kids had plugged in a neon sign at the back
2010 Haiti earthquake
2010 Haiti earthquake
The Late Late Toy Show