In December 2012 , Beyoncé along with a variety of other celebrities teamed up and produced a video campaign for " Demand A Plan " , a bipartisan effort by a group of 950 US mayors and others designed to influence the federal government into rethinking its gun control laws , following the Sandy Hook Elementary School shooting . Beyoncé became an ambassador for the 2012 World Humanitarian Day campaign donating her song " I Was Here " and its music video , shot in the UN , to the campaign . In 2013 , it was announced that Beyoncé would work with Salma Hayek and Frida Giannini on a Gucci " Chime for Change " campaign that aims to spread female empowerment . The campaign , which aired on February 28 , was set to her new music . A concert for the cause took place on June 1 , 2013 in London and included other acts like Ellie Goulding , Florence and the Machine , and Rita Ora . In advance of the concert , she appeared in a campaign video released on May 15 , 2013 , where she , along with Cameron Diaz , John Legend and Kylie Minogue , described inspiration from their mothers , while a number of other artists celebrated personal inspiration from other women , leading to a call for submission of photos of women of viewers ' inspiration from which a selection was shown at the concert . Beyoncé said about her mother Tina Knowles that her gift was " finding the best qualities in every human being . " With help of the crowdfunding platform Catapult , visitors of the concert could choose between several projects promoting education of women and girls . Beyoncé is also taking part in " Miss a Meal " , a food-donation campaign , and supporting Goodwill charity through online charity auctions at Charitybuzz that support job creation throughout Europe and the U.S . In December 2016 , Beyoncé was named the Most Charitable Celebrity of the year
Sandy Hook Elementary School shooting
Sandy Hook Elementary School shooting
Beyoncé