From the beginning the group included veterans of ACT UP , a famous LGBTQ direct action group , and set an intention to take action in opposition to the National Rifle Association ( NRA ) , one of the most influential lobbying groups in Washington , D.C. Part of the strategy was to target where the NRA would get its funds , including from corporations like Wyndham Hotels and Resorts , The Hertz Corporation , and FedEx . In early 2018 they staged protests at FedEx 's Manhattan corporate headquarters and local chapters targeted stores across the country . The nationwide protests took place on the 26th of each month to bring attention to the 26 % discount FedEx gave to NRA members . In October 2018 FedEx cut ties with the NRA . The group has staged die-ins at money managers BlackRock , one of the largest funders of gun makers . Starting at a local park , the protesters followed people draped in white veils holding placards honoring victims of gun violence . The protesters had signs with “ Gun $ sell . People die . $ tock soars . ” At BlackRock , no one from the company would come out so they staged a die-in , twelve people laid down , representing the twelve people killed in the 2012 Aurora , Colorado shooting . The participants were given white chalk outlines and surrounded with red popcorn to represent the spilled blood . Said a campaigner , “ They ’re smart enough to acknowledge they profit from massacres but ca n’t find a way to unload those stocks ? That ’s amoral . ” Other companies targeted include MetLife and Visa Inc . GAG 's message to them is that it 's either drop the NRA or lose the LGBTQ communities ’ business , estimated at $ 917 billion in 2017
2012 Aurora , Colorado shooting
2012 Aurora, Colorado shooting
Gays Against Guns