Scott gained recognition beyond Morgan Stanley not only for his management of the merger but also for his leadership in rebuilding the company after the September 11 attacks as well as his leadership of the firm 's diversity efforts . On September 11 , Morgan Stanley provided a toll-free number beginning at 11:00 am that by 1:30 pm had received over 2,500 phone calls . Scott called this number , according to the Harvard Business Review , “ the first national emergency number of any organization , including the federal government . ” Originally , this phone number was just for Morgan Stanley employees to confirm their safety , but after being advertised on the firm 's Times Square building and televised nationally , it became the main call center of the crisis . According to CNN , Scott said that Morgan Stanley employees knew how to respond to the crisis , having prepared emergency plans after the 1993 bombing at the World Trade Center
September 11 attacks
September 11 attacks
Robert Scott (businessman, born 1946)