From 2016 onwards , Y NOT Studios continued to contribute towards making " new wave films " in the Tamil film industry and experienced commercial success . The company collaborated with director Sudha Kongara , actor Madhavan , and debutante actress Ritika Singh to produce a bilingual sports drama film titled '' Irudhi Suttru '' ( 2016 ) in Tamil and '' Saala Khadoos '' ( 2016 ) in Hindi , which told the story of a boorish boxing coach taking on a rebellious young woman from a fishermen colony as his new student . With a publicity budget of 9 crore rupees , the promotions for the films were described by The Hindu to be " unlike other film promotions in the South " , considering that most film teams in the Tamil film industry do not usually tour around the state publicising their project . Before the release of the film , the team held several screenings to select Hindi and Tamil audiences and edited the film accordingly to the taste of the audiences . '' Irudhi Suttru '' opened to positive reviews , with a critic from Sify.com stating that the film was " a perfect sports drama , which should not be missed " and added that " this inspirational effort has a superb screenplay with all the typical elements of a good sports film in place " , while Rediff.com agreed that the film was " not to be missed " , adding " its refreshing characters , enjoyable plot , great music and visuals keeps you hooked " . Following the success of the film , Sudha Kongara remade the film in the Telugu language as '' Guru '' ( 2017 ) with Venkatesh in the lead role alongside Ritika Singh . '' Irudhi Suttru '' was later screened at the 29th Tokyo International Film Festival during October 2016 and was then also selected to be a part of the Indian Panorama section at 47th International Film Festival of India . It went on to win a National Film Award for Ritika Singh ; three Filmfare Awards for Best Director , Actor and Actress ; as well as Best Picture at the South Indian International Movie Awards and the IIFA Utsavam
Filmfare Awards
64th Filmfare Awards South
Y NOT Studios