The video debuted on March 21 , 2005 and proved successful on video chart programs . It debuted on MTV 's '' Total Request Live '' on March 31 at number 10 and remained on the program for a total of 50 days , becoming what '' Rolling Stone '' called " a staple of MTV 's '' TRL '' " . The video reached the top of the chart and was retired at number four on June 23 , becoming Stefani 's first video to retire . VH1 listed the video at number five on its Top 40 Videos of 2005 , and at the 2005 MTV Video Music Awards , the video received four nominations , but only won the award for Best Choreography . Stefani did not attend the 2006 MTV Video Music Awards , prompting rumors that she was protesting her lack of nominations the previous year , her multiple losses to Kelly Clarkson , and her not having been asked to perform . Stefani denied the rumors , responding , " the only reason I am not attending the MTV Video Music Awards is because I will be recording and spending time with my family . " Stefani has performed " Hollaback Girl " on several occasions , including on two of her concert tours , in addition to several appearances on television shows . During the majority of the 2005 Harajuku Lovers Tour , Stefani sang the single as an encore performance , where she wore a drumming costume and encouraged the audience to sing along with her . However , in earlier shows , before the single 's success , she sang it before tracks " Serious " and " Bubble Pop Electric " . During The Sweet Escape Tour , she performed the song in the middle of the show wearing sparkly red shorts and an argyle jacket atop a L.A.M.B. black and white shirt . She also sported a belt buckle featuring the " G " motif frequently used in '' The Sweet Escape ''
2005 MTV Video Music Awards
2005 MTV Video Music Awards
Hollaback Girl