Mid-career , O'Doherty began signing his work under the name " Patrick Ireland " in reaction to the Bloody Sunday killings in Derry in 1972 . For many years , O'Doherty was an influential member of the senior staff of the National Endowment for the Arts , first as director of the Visual Arts Program , and subsequently as director of the Media Arts Program , where he was responsible for the creation of such major public television series as '' American Masters '' and '' Great Performances '' . He is the author of numerous works of art criticism , including his book '' American Master '' s and the influential book '' Inside the White Cube : The Ideology of the Gallery Space '' ( 1976 ) , a series of essays first published in '' Artforum '' . In the latter book he discusses and invents the term for the contemporary gallery space . He has also written novels : '' The Strange Case of Mademoiselle P. '' ( 1992 ) , the 2000 Booker Prize-nominated '' The Deposition of Father McGreevy '' ( 1999 ) , and '' The Crossdresser 's Secret '' ( 2014 ) . He had a retrospective at Dublin 's Hugh Lane Municipal Gallery of Modern Art in 2005
Bloody Sunday
Bloody Sunday (1972)
Brian O'Doherty