Stern 's rise as a popular radio and television figure in 1992 led to the first instance of his self-proclaimed title , " '' ' King of All Media ' '' " . In October that year , he became the first to have the number one morning radio show in the New York and Los Angeles markets simultaneously . In the same month , Stern released '' Butt Bongo Fiesta '' , a home video containing the highlight feature of " butt bongoing " , an act Stern described as " frenetic spanking in time to a rock record playing in the background " . The video was a commercial success ; approximately 260,000 copies were sold for a gross of over $ 10 million . In November 1992 , Stern returned to Saturday night television as the host of '' The Howard Stern " Interview " '' , a weekly one-on-one celebrity interview series on the E! network which ended in 1993 . Stern appeared at the 1992 MTV Video Music Awards as Fartman , a fictional superhero originating from the humor magazine '' National Lampoon '' . Presenting an award with Luke Perry , Stern appeared on stage in the Fartman costume with his buttocks exposed . According to the trademark Stern filed for the character in October 1992 , he first used Fartman at WWDC in July 1981 . Development for '' The Adventures of Fartman '' , a feature film based around the character , began in late 1992 with Stern reaching a verbal agreement with New Line Cinema to release it . Screenwriter J. F. Lawton was hired to prepare an outline to a script and to direct the film with producer David Permut , which received a budget of $ 8 – 11 million . Lawton described the film as " a real comedy with a beginning , middle and an end with a strong story " . In 1993 , the project was abandoned due to disagreements between Stern and New Line regarding the film 's content , rating , and merchandising rights
1992 MTV Video Music Awards
1992 MTV Video Music Awards
Howard Stern