The music video for " Vogue " , directed by David Fincher , showed Madonna paying homage to various golden era Hollywood actresses . Shot in black-and-white , the video takes stylistic inspiration from the 1920s and 30s ; in it , Madonna and her dancers can be seen voguing different choreographed scenes . Critics noted the way in which Madonna used her postmodern influence to expose an underground subcultural movement to the masses and for making the sex and gender roles ambiguous in its portrayal of people . The video has been ranked as one of the greatest of all times in different critic lists and polls , and won three awards at the 1990 MTV Video Music Awards , out of a total of nine nominations
1990 MTV Video Music Awards
1990 MTV Video Music Awards
I'm Breathless