The trailer of the film was revealed with the prints of '' Ready '' , and was released online on 15 May 2011 . Excel Entertainment partnered with Aircel to make promotional videos for the film available on mobile phones and the Internet . The trailer was watched over 55 million times within 48 hours of its release . Two more videos — one each for the songs " Ik Junoon " and " Senorita " — were released on 27 May . The music launch and promotion event took place at Nirmal Lifestyle , Mulund , Mumbai . Farhan Akhtar and Ritesh Sidhwani visited Facebook India to promote the film . A press conference promoting the film was held on 1 July at Chandigarh . Two dialogue promos of the film were released on 3 July . On 7 July the cast and crew embarked on a road trip from Mumbai to Delhi via Surat , Vadodra , Ahmedabad , Udaipur , Ajmer and Jaipur that culminated in a concert at Gurgaon . It is believed that British Auto manufacturer Land Rover — which is now owned by Tata Motors — sponsored the Land Rover Discovery driven by the cast members during the trip . A premier at the 12th IIFA Awards before the worldwide release was planned but was not executed
12th IIFA Awards
12th IIFA Awards
Zindagi Na Milegi Dobara