The accompanying music video was co-directed by Jon Jon Augustavo , Macklemore and Ryan Lewis . It was released on Lewis ' YouTube channel on August 29 , 2012 . Filming took place at several thrift shops in Seattle , including Goodwill Outlet , Value Village in Capitol Hill , Red Light Vintage and Fremont Vintage Mall , as well as at Seattle locations like the Unicorn/Narwhal Arcade Bar and the Northwest African American Museum . Macklemore attempted to persuade a fellow Seattle rapper , Sir Mix-a-Lot , to appear in the video but he did not return the calls . Some local Seattle musicians like Thomas Grey of Champagne Champagne appear in the music video , and a DeLorean is shown as well . The video was nominated at the 2013 MTV Video Music Awards for Video of the Year
2013 MTV Video Music Awards
2013 MTV Video Music Awards
Thrift Shop