The song 's music video premiered on August 27 , 2017 at the 2017 MTV Video Music Awards . The video broke the record for most-watched video within 24 hours by achieving 43.2 million views on YouTube in its first day . This record was surpassed by Korean group BTS with their music video for " Idol " in August 2018 . It topped the 27.7 million Vevo views Adele 's " Hello " attracted in that timeframe ( only to be surpassed by Ariana Grande 's " Thank U , Next " ) , as well as the 36 million YouTube views of Psy 's " Gentleman " video . It was viewed at an average 30,000 times per minute in its first 24 hours , with views reaching over 3 million views per hour . As of January 2019 , it has over 1.0 billion views , making it the 90th most-viewed Vevo video of all time and has reached 8.1 million likes on YouTube , making it the 27th most-liked YouTube video of all time
2017 MTV Video Music Awards
2017 MTV Video Music Awards
Look What You Made Me Do