Red Bull is sold in a tall and slim blue-silver can . Originally only available in a single nondescript flavor and regular or sugar-free formulas , a line of " color editions " with artificial fruit flavors were added to the line beginning in 2013 . The Red Bull company slogan is " Red Bull gives you wings " . Rather than following a traditional approach to mass marketing , Red Bull has generated awareness and created a ' brand myth ' through proprietary extreme sport event series such as Red Bull Cliff Diving World Series , Red Bull Air Race , Red Bull Crashed Ice and stand-out stunts such as the Stratos space diving project
Stratos space diving project
Red Bull Stratos
Red Bull