Warner Bros . Pictures acquired US distribution rights to the independently produced film on October 27 , 2011 . '' Magic Mike '' was first screened at the Los Angeles Film Festival as the closing film on June 24 , 2012 , and was widely released on June 29 , 2012 , in the United States . The first full-length trailer for '' Magic Mike '' was released on iTunes on April 18 , 2012 with a poster indicating the film 's name . The first poster featuring the cast was released on June 1 , 2012 , along with a new trailer . A second poster followed on June 4 , 2012 , and a fourth trailer was released on June 13 , 2012 . To promote the film , Channing Tatum , Matthew McConaughey , Joe Manganiello and Matt Bomer participated in a photo shoot for '' Entertainment Weekly '' that came out in the May 25 , 2012 , issue . On June 3 , 2012 , Tatum , McConaughey , and Manganiello attended the MTV Movie Awards where they presented the award for Best On-Screen Transformation . During the presentation , Manganiello arrived dressed as a fireman stripper
MTV Movie Awards
2012 MTV Movie Awards
Magic Mike