The election of President John F. Kennedy from Massachusetts in 1960 was a partial reflection of this shift . In the campaign , Kennedy attracted a new generation of younger voters . In his agenda dubbed the New Frontier , Kennedy introduced a host of social programs and public works projects , along with enhanced support of the space program , proposing a manned spacecraft trip to the moon by the end of the decade . He pushed for civil rights initiatives and proposed the Civil Rights Act of 1964 , but with his assassination in November 1963 was not able to see its passage
assassination
Assassination of John F. Kennedy
Democratic Party (United States)