The video was described as " an overcoming story " . It was shot in Villa La Angostura , Argentina in early November . Espósito can be seen in a forest , running away from arrows that fall from the sky . However , towards the end of the video , she finds a bridge that carries her to some better place . In this way , the singer transforms the pain into learning , added to the metaphor of the change of clothes and the fact of crossing the bridge . The video ends with a message from Lali that says " Although the world agonizes for pride , greed and ego , there 's always a bridge to where love , truth and light reign . Crossing it is for the brave sentimental only . " Espósito performed her first televised performance of " Ego " on '' Susana Giménez '' . On June 6 , 2017 , Espósito performed the song at the 19th Annual Gardel Awards , prior to " Boomerang " and " Soy " . In ''Clarín.com '' , the performance was compared to previous ones by Madonna , Jennifer Lopez and Britney Spears , writing : " Lali surprised everyone with her outstanding figure , her live choreographies and her imprint at the moment of hitting one of the most important stages of the Corrientes Avenue . " Ego " is also part of the setlist for her worldwide tour , '' Soy Tour ''
19th Annual Gardel Awards
19th Annual Gardel Awards
Ego (Lali Espósito song)