In business he believed that authority should be centralized and clearly defined . Garza maintained the Monterrey tradition of an industrial class in which families maintained control of industry by handing down key roles through the generations . He felt that honest work brought men to liberty and culture . For him it gave humans dignity . He felt that one of his social obligations as a businessman was to create as many jobs as possible . He is quoted as saying " I do not distribute riches : I distribute jobs . In this way , you will raise the standard of living of the people . " He was not politically involved , believing more in economic development for Mexico ’s problems than social or political ones . He rejected state intervention in the affairs of private companies . His conservative and authoritarian views put him at odds with many by the end of the 1960s , including students , especially after the 1968 Tlatelolco massacre . His belief in keeping government out of business also put him at odds with Mexican president Luis Echeverría , but it was not public . Politically motivated businessmen allied with Echeverría were interested in a control over the Cadena García Valseca , which published thirty seven local newspapers in Mexico . Garza was against this move on economic and political grounds and offered the publishing group financing to stay solvent and resist takeovers by those sympathetic to the government . However , Garza died before the transaction took place
1968 Tlatelolco massacre
Tlatelolco massacre
Eugenio Garza Sada