Globally , '' 25 '' was the biggest-selling music release in 2015 and 2016 , with many journalists crediting it with impacting the music industry by encouraging a renewed interest in buying physical releases rather than downloading or streaming ; much like '' 21 '' , it was also credited for saving the dwindling sales of the UK and US music industry . '' 25 '' received the BRIT Award for British Album of the Year , while its lead single " Hello " won British Single of the Year at the 2016 Brit Awards . It also won the 2017 Grammy Awards for Album of the Year , and Best Pop Vocal Album ; " Hello " also won Grammys for Record of the Year , Song of the Year , and Best Pop Solo Performance . To promote the album , Adele embarked on her third worldwide concert tour , Adele Live 2016 . It started on 29 February 2016 and ended on 30 June 2017
2016 Brit Awards
2016 Brit Awards
25 (Adele album)