On May 7 , 2017 , a second teaser trailer , this one lasting 137 seconds , was shown at the MTV Movie & TV Awards in Los Angeles , California , to promote '' It '' , with the new preview showcasing a snippet of the film where the " Losers ' Club " search for Pennywise 's many victims . Daniel Kreps of '' Rolling Stone '' felt snippet of the film " was initially ... similar to '' Stand By Me '' ( 1986 ) , with the Losers ' Club playfully bantering about " gray water " ... A series of scary images soon follow before the trailer ends on Pennywise doing unimaginable balloon tricks to lure a victim . " Matt Goldberg of Collider.com praised the trailer , and stated : " This new trailer really plays up the kids ' role and their fears . It 's a smart move , because if a sequel does come along , it 's going to be looking at the kids as adults , so that aspect will be lost . " Digital Spy 's Jack Tomlin spoke of the clarity in that director Muschietti 's film will carry on down the " creepy as hell " vibe he gave the first trailer . On July 13 , 2017 , '' Entertainment Weekly '' released a collection of new images and concept art such as Pennywise 's lair to promote '' It '' , including commentary from director Andrés Muschietti . On July 19 , 2017 , New Line Cinema showcased its promotion of '' It '' , by releasing three reels of footage at San Diego Comic-Con , before an advanced screening of '' Annabelle : Creation '' ( 2017 ) . On July 20 , 2017 , as part of Warner Bros. 's marketing campaign , an '' It '' - inspired virtual reality installation was brought to San Diego Comic-Con entitled ' FLOAT : A Cinematic VR Experience ' , which was located at the Interactive Zone across from Petco Park until July 23
MTV Movie & TV Awards
2017 MTV Movie & TV Awards
It (2017 film)