The promotional logo was released on December 20 , 2017 . The logo is similar to that used for '' Big Brother 19 '' , with the word " celebrity " added . The first teaser was also released the same day . In January 2018 official photos of the house and backyard were released through a press release and an Instagram livestream with Julie Chen . On January 28 , 2018 , the official cast was announced during the 60th Annual Grammy Awards
60th Annual Grammy Awards
60th Annual Grammy Awards
Celebrity Big Brother 1 (American season)