Early Zynga.org campaigns enabled players to contribute to charitable causes by purchasing specially created virtual goods within Zynga games . For example , in October 2009 , virtual sugar beets were available for players to purchase in '' FarmVille '' . Proceeds benefited two Haiti-based charities : FATEM.org and FONKOZE.org . Within the month , the sugar beet promotion had raised $ 427,000 . In January 2010 , Zynga.org raised $ 1.5 million in five days for Haiti earthquake Relief . The promotion ran across '' FarmVille '' , '' FishVille '' , '' Mafia Wars '' , and '' Zynga Poker ''
Haiti earthquake
2010 Haiti earthquake
Zynga.org