The video focuses on Rowland walking through the streets of Venice Beach while Guetta gathers his DJ equipment and pushes it towards the beach . Through the video a number of street performers join the gathering crowd , including a motocross bicycler , a skateboarder , and a BBoy Cloud . The last scene , sees Rowland and Guetta unite on the beach for a late night party which sees the duo performing together . Capital FM described the video as " lots of shots of people having fun in the sun " . Melinda Newman from Hitfix praised Rowland 's role in the clip saying that Some criticism did follow the video . Capital FM radio station felt that Guetta 's appearance in the clip was slightly disappointing . " Guetta looks a bit like a binman pushing his gear round the streets in some of the earlier shots in the video " . Newman said that the video 's director , Jonas Åkerlund , had removed something from the song . " The video could have built on the great beat that builds within the song and the feeling of abandon that falling in love can bring you , but , instead , we get a telegenic couple making out who seem to drop in from nowhere . " Guetta premiered the completed version of " When Love Takes Over " on 23 March 2009 at the Ultra Music Festival . Promotion of the single began in the UK with an acoustic performance of the single at the BBC Radio 1 Live Lounge on 10 May 2009 and then again on UK daytime show , '' This Morning '' , on 18 June 2009 . They also appeared at the Miss Universe 2009 contest in the Bahamas , where the duo performed the song live for the " Evening Gown " competition . Another major part of the promotion included appearances at the Loop Live 2009 music festival in Sofia , Bulgaria and Rowland 's appeared at the TAO Night Club in Las Vegas , where she hosted celebrations for " When Love Takes Over " reaching number one around the world . The duo returned to the UK to perform at Orange Rockcorps at London 's Royal Albert Hall in September 2009 , before performing at the 2009 MTV Latin America Music Video Awards on 15 October 2010 . It was used by US TV channel , Bravo , during an internal advertising campaign . " When Love Takes Over " was still being promoted in 2010 when the pair performed at the French NRJ Music Awards on 24 January 2010 and at the 2010 World Music Awards on 5 June , more than one year after the song 's release
2009 MTV Latin America Music Video Awards
Los Premios MTV Latinoamérica 2009
When Love Takes Over