Farwell was named a partner in the firm , then known as Cooley , Wadsworth & Co. , in 1850 . He married Emeret C. Cooley in 1854 ; they had three sons and a daughter . In 1863 , Farwell was named senior partner of the firm following the retirement of E. S. Wadsworth . In 1864 , the company was restyled Farwell , Field & Co. after Marshall Field and Levi Leiter were admitted to the partnership . However , the next year , Field and Leiter left to join Potter Palmer in what would become Marshall Field & Co . Farwell 's dry goods house then became known as John V. Farwell & Co . The company survived the 1871 Great Chicago Fire and was officially incorporated in 1891 , when charge of the company was turned over to his sons
Great Chicago Fire
Great Chicago Fire
John V. Farwell