The campaign takes its name from the original 1968 Poor People 's Campaign , which was an effort to gain economic justice for poor people in the United States , organized by Martin Luther King Jr. and the Southern Christian Leadership Conference ( SCLC ) , and carried out under the leadership of Ralph Abernathy in the wake of King 's assassination
King 's assassination
Assassination of Martin Luther King Jr.
Poor People's Campaign: A National Call for a Moral Revival