In the 1970 Miss World pageant , held in London , United Kingdom , controversy followed after the result was announced . Black contestant Jennifer Hosten of Grenada won , and black contestant Pearl Jansen of South Africa placed second , after which the BBC and newspapers received numerous protests about the result , and accusations of racism were made by all sides . Four of the nine judges had given first-place votes to Miss Sweden Marjorie Christel Johansson , while Miss Grenada received only two firsts , yet Johansson finished fourth . Since the Prime Minister of Grenada , Sir Eric Gairy , was on the judging panel , inevitably there were many accusations that the contest had been rigged . Some of the audience gathered in the street outside Royal Albert Hall after the contest and chanted " Swe-den , Swe-den " . Four days later , organising director Julia Morley ( 1941 - ) resigned because of the intense pressure from the newspapers . Years later , Johansson was reported as saying that she had been cheated out of the title . ( In 1979 Gairy was overthrown after years of corruption , favoritism , and human rights abuses . ) Rita Rudolfsson Berntsson , at the 1972 Miss World pageant , created a mild sensation at the luncheon , where she wore a gown which had the flag of Sweden attached to her derrière . The crew were likely much more impressed with top front panel of her gown which barely covered the sides of her breasts . She was told to change the outfit
1970 Miss World
Miss World 1970
Miss World Sweden