WWF business steadily declined in North America after the end of the war , with a noticeable drop in buyrates and ratings . To compensate for the decrease in domestic revenue , the WWF expanded their business outside of the United States . The '' Raw Is War '' logo and its name were retired in September 2001 , following the September 11 attacks and sensitivity over the word war , and because the Monday Night War was " over . " By 2002 , the WWF roster had doubled in size due to the abundance of contracted workers . As a result of the increase , WWF was divided into franchises through its two main television programs , '' Raw '' and '' SmackDown ! '' , assigning the now divided roster to either franchise while also designating championships and appointing figureheads to each franchise . This expansion became known as the Brand Extension . The franchises or " brands " act as complementing promotions under the parent company . The institution of concepts like separate rosters , " General Managers " and talent drafts was intended to emulate the rivalry that had ended with WCW
September 11 attacks
September 11 attacks
Monday Night Wars