Cross 's directorial debut film '' Hits '' premiered at the 2014 Sundance Film Festival . Instead of selling the film rights to distributors , Cross instead opted to sell the movie over Bit Torrent through their " bundles " program , which BitTorrent launched to help " legitimize " the platform . According to '' The Verge '' , it was the first feature film to be distributed in such a format . At the same time , Cross launched a Kickstarter campaign for the movie 's general release which would then distribute the movie using a pay what you want methodology
2014 Sundance Film Festival
2014 Sundance Film Festival
David Cross