From May 29 to May 31 , 2015 , there was an event held at the Jack Ü headquarters for fans to customize the photo-shoots for the " Where Are Ü Now " music video with crayons and colored pastels . Two teasers for the video were released on June 26 , 2015 , with Samsung debuting the video on June 27 , 2015 , and YouTube and Vevo on June 29 , 2015 . According to the duo in a post on YouTube , " We are being overwhelmed , in a good way , by the success of ' Where Are Ü Now ' with Justin Bieber , so with the video we wanted to just take it back to the beginning of the record and essentially create an ode to our fans . Doing what we do , it 's entirely all about the fans . We walk a fine line by being ' famous ' and in the public eye but we are only here because of you , the fans . Justin wrote this record during a tough time in his life and it comes to us that sometimes , as artists , we are also just objects and we have to take that as much as we have to use that to create . We all do this for you , respect that you put us here and it 's Ü that made the video . " As described by Brittany Spanos of '' Rolling Stone '' , " The video opens on an art gallery filled with photos of Bieber 's silhouette before shifting to the singer offering an emotional delivery of the track in a dark room . Bieber eventually becomes covered in animated paint , drawings and caricatures . Back in the gallery , Jack Ü fans are providing the illustrations that are appearing over or surrounding Bieber 's body as he sings and dances to the track . " As noted by Emilee Lindner of MTV News , " The video portrays his internal pain with soft lighting and close-shots , but also displays him as an ' object , ' like Jack Ü said , switching to a time-lapse speed while people use him as a canvas for however they want to paint him as . " The music video received four nominations at the 2015 MTV Video Music Awards , winning the Best Visual Effects category
2015 MTV Video Music Awards
2015 MTV Video Music Awards
Where Are Ü Now