On December 20 , 2016 , a teaser trailer for the film was released , which received widely harsh criticism from social media users , collecting almost 22,000 " dislikes " against 4,000 " likes " within 24 hours of its release . A second trailer was later released on May 16 , 2017 , which was panned as well . Sony promoted the release of the latter trailer by hosting a press conference in Cannes , the day before the 2017 Cannes Film Festival , which featured T. J. Miller parasailing in . '' Variety '' called the event " slightly awkward " , and '' The Hollywood Reporter '' described it as " promotional ridiculousness " . Sony Pictures was later criticized after the film 's official Twitter account posted a promotional picture of a parody of '' The Handmaid 's Tale '' , featuring Smiler . The parody was considered to be " tasteless " due to the overall themes of the work , and the image was deleted afterward
2017 Cannes Film Festival
2017 Cannes Film Festival
The Emoji Movie