Italy was represented by Gigliola Cinquetti , with the song ' " Sì " , at the 1974 Eurovision Song Contest , which took place on 6 April in Brighton , England . As usual , broadcaster RAI chose both song and performer internally . Cinquetti was well known to Eurovision audiences , having won the 1964 contest by a landslide at the age of 16 , and subsequently gone on to enjoy a successful recording career
1964 contest
Eurovision Song Contest 1964
Italy in the Eurovision Song Contest 1974