In early 2013 , Sony announced that an event known as PlayStation Meeting 2013 would be held in New York City , U.S. , on February 20 , 2013 , to cover the " future of PlayStation " . Sony officially announced the PlayStation 4 at the event . It revealed details about the console 's hardware and discussed some of the new features it would introduce . Sony also showed off real-time footage of games in development , as well as some technical demonstrations . The design of the console was unveiled in June at E3 2013 , and the initial recommended retail prices of $ 399 ( NA ) , € 399 ( Europe ) , and £ 349 ( UK ) given
E3 2013
E3 2013
PlayStation 4