After the war , the Juchheims opened their own pastry shop in 1921 in Yokohama with the name E. Juchheim , named after Elise . As a pastry chef Karl Juchheim was responsible for the production of the cake and pastries while Elise took care of sales . The Great Kantō earthquake of September 1 , 1923 , destroyed their shop completely . The couple then moved to Kobe , borrowed a large sum of money and opened a new store . The store was a success and saw growth soon after it opened
Great Kantō earthquake
1923 Great Kantō earthquake
Karl Juchheim