Rich has directed dozens of short films , many of which have appeared in festivals like the L.A. Comedy Shorts Film Festival , and the Just for Laughs Shorts Festival at the Gene Siskel Film Center in Chicago . He wrote and directed a corporate video series for the company Geek Eyewear , and most recently directed '' CC Social Scene '' , a sketch/comedy improv series for Comedy Central Digital , which is hosted by Paul Scheer . Talarico has appeared as an actor in several TV commercials , most notably A&W Rootbeer 's '' Mr. Dumass '' . He has also appeared in small roles on '' Late Night With Conan O'Brien '' , '' Early Edition '' , '' What About Joan ? '' , '' Review '' , and the feature film '' High Fidelity '' . Rich Talarico performs and teaches long-form improv comedy and sketch writing in festivals and at theaters all over the country . He can be seen performing live improv regularly at the iOWest in Los Angeles as a part of the fan and critically acclaimed improvisation trio , " Dasariski . "
L.A. Comedy Shorts Film Festival
L.A. Comedy Shorts Film Festival
Rich Talarico