After World War II , the popularity of variety theatre waned , and the new practice of centralised booking of productions by an agency in London meant that the tastes of Brighton audiences were not specifically catered for : the venue typically received shows that had toured around the country and had no local connection . The Hippodrome accordingly hosted concerts and other large-scale events : concerts by The Beatles ( part of their 1964 World Tour ) and The Rolling Stones ( on their 4th British Tour 1964 ) in October 1964 . This could not stop the decline , though , and on 22 November 1964 the theatre was closed . Brighton Corporation considered acquisition but the idea lapsed . In 1966 it was converted into a short-lived television and film studio . In 1967 , it was turned into a Mecca Bingo hall ; the conversion work included the insertion of a raised floor above the stage and through the proscenium arch . Mecca was bought by the Rank Organisation in 1990
1964 World Tour
The Beatles' 1964 world tour
Brighton Hippodrome