On 25 November 2009 , Dice was chosen by the Flemish broadcaster Vlaamse Radio - en Televisieomroep ( VRT ) to represent Belgium at the Eurovision Song Contest 2010 in Oslo , Norway . His distinctive voice and TV experience were cited among the factors behind his selection . Reaction in Belgium to the announcement that Dice had been chosen by internal means was mixed , with some feeling that an open and public selection involving different artists would have been preferable
Eurovision Song Contest 2010
Eurovision Song Contest 2010
Tom Dice