The company also included Ron Jacobs , and with him Rounds continued to be involved with the promotion of large scale music events in markets associated with Bill Drake . In 1964 , Rounds and Jacobs had joined with another Honolulu entertainment entrepreneur , Tom Moffatt , to form Arena Associates . This company was responsible for bringing mainland music acts to the newly built Blaisdell Center . Mel Lawrence , who had co-produced both the Fantasy Fair and the Monterey festival the following week was also involved with the company . Chief among the financial backers of Arena Associates was Tom Driscoll , heir of the family that owned the Driscoll 's berry producing agricultural group . With the heavy backing of Driscoll , Rounds and Arena Associates produced several concerts . The most prominent of the events was the Miami Pop Festival , held in December 1968 at Gulfstream Park , a horse racing venue in South Florida . The festival , organized by Rounds , Lawrence , Jacobs , and a substantial promotional team , was hailed two weeks later in the New York Times as " a resounding success in both organization and programming , making it the first significant major pop festival held on the East Coast " . Times reviewer Ellen Sander noted that the Miami festival truly represented the full spectrum of popular music acts , rather than relying on the presence of a few headlining acts to generate revenue
Miami Pop Festival
Miami Pop Festival (December 1968)
Tom Rounds