In 1967 , Lawrence became the Promotions director of KFRC , in San Francisco , CA , where he co-created and co-produced The Magic Mountain Music Festival and helped facilitate the Monterey Pop Festival after the success of Magic Mountain Music Festival . The Magic Mountain and Monterey Pop festivals were the country 's first pop festivals ever produced and two of the seminal moments of the “ Summer of Love . ” Following the success of these festivals , Lawrence went on to co-produce the Miami Pop Festival in 1968 and then became the Director of Operations for the historic Woodstock Festival in 1969
Miami Pop Festival
Miami Pop Festival (December 1968)
Mel Lawrence