The song was featured in Eric Koston 's segment in the 2007 skateboarding video " Fully Flared " . The song and its beat were used by ESPN for the 2011 Big East Men 's Basketball Tournament . The song is also featured on the soundtrack of the video game '' Skate 2 '' . The song was later featured heavily in a Fall K-Mart ad as of September 2011 . It is also one of the lead songs in the commercials for ESPN 's broadcasting of the Winter X Games . The song featured prominently towards the end of the BBC Four 2011 documentary " Public Enemy : Prophets Of Rage " which was screened as the fourth episode of the channel 's " Black Music Legends Of The 1980s " series . It also appeared in the trailer for the 2012 film '' Something from Nothing : The Art of Rap '' and was also the only track to feature on its soundtrack album which did not appear in the actual film . The song is also featured at the opening of the 2012 film '' End of Watch ''
2011 Big East Men 's Basketball Tournament
2011 Big East Men's Basketball Tournament
Harder Than You Think