Following on the success of the Ironman Triathlon line , Timex introduced the Indiglo night light during the Christmas shopping season in 1992 . Indiglo made headlines as a result of the 26 February , 1993 World Trade Center bombing , in which an office worker wearing a Timex with an Indiglo night light used its light to guide a group of evacuees down 40 dark flights of stairs , causing sales to immediately take off , leading to an increase in Timex 's U.S. market share
1993 World Trade Center bombing
1993 World Trade Center bombing
Timex Group USA