The music video for the song was released on August 28 , 2016 on music streaming service Tidal , after being unveiled at the 2016 MTV Video Music Awards . The video was directed by Eli Linnetz and was uploaded to West 's Vevo channel on September 6 , 2016 . The video features GOOD Music label mate Teyana Taylor and her husband , Sacramento Kings guard Iman Shumpert . The video draws inspirations from a variety of subjects including 80 's pornography , '' Flashdance '' , John Carpenter films , '' The Fly '' , '' Dancing with the Stars '' , the Olympics and the NBA championship . The video was meant to be shot using a different dancer , but Kanye West cancelled it due to 3 weeks after her giving birth in order to give her time to get in shape . The video ends with a shot of Taylor with a lioness face and tail , which is used to foreshadow for things to come in the future . Due to her being the lead star in the video , Taylor was exposed to people that were n't aware of who she was before
2016 MTV Video Music Awards
2016 MTV Video Music Awards
Fade (Kanye West song)