The production of the 500th LaFerrari coupé was announced on 31 August 2016 . The vehicle was to be sold at auction to benefit the people of central Italy affected by the August 2016 Central Italy earthquake on 24 August 2016 . Ultimately , it was put up for auction on 3 December 2016 , by RM Sotheby 's at the Ferrari Finali Mondiali weekend at Daytona International Speedway . All proceeds went to the National Italian American Foundation ’s Earthquake Relief Fund . Sales proceeds amounted to US$ 7.5 million
August 2016 Central Italy earthquake
August 2016 Central Italy earthquake
LaFerrari