'' Reality Killed the Video Star '' was previewed in the UK on the Spotify music streaming service on 6 November 2009 , and official released on 9 November . In a high-profile chart battle , Williams ' album was pitted against '' X Factor '' 2008 runners-up JLS who released their debut album the same day . JLS beat Williams to the number one spot by 1500 sales . The album was also released in the United States ( Williams ' first album to be released there since 2002 's '' Escapology '' ) . In late November 2009 , Williams travelled to Australia to perform at the ARIA Music Awards of 2009
ARIA Music Awards of 2009
ARIA Music Awards of 2009
Robbie Williams