An accompanying music video for the track was choreographed and directed by Fatima Robinson . It features silhouette visuals and the members swinging on a scaffold , among other scenes . Critics noted the video 's simple aesthetics as a growth in the group 's visuals . Fifth Harmony performed the song live at the 2014 MTV Europe Music Awards , '' Good Morning America '' , '' The Talk '' , '' Today Show '' and '' The Ellen DeGeneres Show ''
2014 MTV Europe Music Awards
2014 MTV Europe Music Awards
Sledgehammer (Fifth Harmony song)