During the intermission of a production of '' Urinetown '' at the 1999 New York International Fringe Festival , playwright David Auburn called Michael Rego and insisted that the three partners see the show . After following Auburn 's suggestion , the partners decided to produce it , joining with Dodger Theatricals . Described by '' Urinetown '' writer Greg Kotis as " upstarts , buccaneering producers eager for a horse to bet on , " the company was instrumental in attaching director John Rando to the production and facilitating the move to an Off-Broadway production in May 2001 . The musical moved to Broadway in September 2001 , where it achieved much success , both critically and financially , receiving 10 Tony Award nominations and playing for 965 performances . Araca 's second Broadway production was Terrence McNally 's '' Frankie and Johnny in the Clair de Lune '' , which starred Edie Falco and Stanley Tucci . This production opened to critical acclaim , and recouped its investment in a record-breaking six weeks . The production was nominated for two Tony Awards . Off Broadway , The Araca Group 's production of '' Debbie Does Dallas : The Musical '' opened for a six-month run , followed by productions in San Francisco , Reno , Melbourne , and Johannesburg
New York International Fringe Festival
New York International Fringe Festival
The Araca Group