Gaming conventions are an important showcase of the industry . The annual gamescom in Cologne in August is the world 's leading expo for video games in attendance . The E3 in June in Los Angeles is also of global importance , but is an event for industry insiders only . The Tokyo Game Show in September is the main fair in Asia . Other notable conventions and trade fairs include Brasil Game Show in October , Paris Games Week in October – November , EB Games Expo ( Australia ) in October , KRI , ChinaJoy in July and the annual Game Developers Conference . Some publishers , developers and technology producers also host their own regular conventions , with BlizzCon , QuakeCon , Nvision and the X shows being prominent examples
X shows
X (Xbox show)
Video game