The idea for the song and its accompanying video was born at a CMA board meeting as a way to celebrate the milestone of 50 years of the CMA Awards . Everyone was brainstorming about an interesting and unique way to honor the 50th anniversary . " The CMAs then approached Joseph Kahn – after he won the Grammy Award for Best Music Video for Taylor Swift 's " Bad Blood " at the 58th Annual Grammy Awards – and solicited his opinion about whether there were any country songs which he would like to do . Kahn began to think about different possible songs but felt that the choices were too limited in terms of trying to get the entire history of country music into one song . So he pitched the CMA board the idea of doing a mash-up of three different songs , so that one would get more of a breadth of the history . He told '' CNN '' , " I did n't think one song could encapsulate all of country music , so I pitched the idea of doing a mashup of a couple songs and blending them together . " But Kahn was told that it would never work and the reaction was the same to whomever he approached
58th Annual Grammy Awards
58th Annual Grammy Awards
Forever Country