Because of damage to the Downtown Athletic Club 's facilities following 9/11 , the 2001 award ceremony was moved to the New York Marriott Marquis in Times Square . After the DAC declared bankruptcy in 2002 , the Yale Club hosted the presentation at its facility in 2002 and 2003 . The ceremony moved to the Hilton New York for 2004 and has been presented annually at the PlayStation Theater , formerly known as the Best Buy Theater and the Nokia Theatre Times Square , since 2005
9/11
September 11 attacks
Heisman Trophy