Key to the founding of Nabisco was Pittsburgh baking mogul Sylvester S. Marvin . Marvin arrived in Pittsburgh in 1863 and established himself in the cracker business , founding S. S. Marvin Co . Its products included crackers , cakes , and breads . Marvin was called the Edison of manufacturing for his innovations in the bakery business . By 1888 , it was the largest in the US , and the centerpiece of the National Biscuit Company . Marvin was also a member of the elite South Fork Fishing and Hunting Club of Johnstown Flood fame . The F. A. Kennedy Steam Bakery in Boston , known for inventing Fig Newtons was one of the very first acquisitions made by Nabisco , joining the company in 1898 . Also vital to the founding of Nabisco were John and Emily Malloy . The couple started a bakery in a subway in Chicago and created the Lorna Doone . Upon the bakery ’s closing , the recipe was purchased . After the consolidation , the president of Nabisco , Adolphus Green , asked Frank Peters to create a package to distribute fresher products . This paved its way for In-Er Seal package , whose logo is a prototype for the " Nabisco Thing " , an animated character created in 1995 to sell its products to kids . The In-Er Seal package is a system of inter-folded wax paper and cardboard to " seal in the freshness " of the product . At the beginning of his presidency , Green decided the National Biscuit Company , often shortened to NBC , needed a new idea that grabbed the public 's attention . He got it when his employees created a new cracker that was flakier and lighter than any of their competitors ' versions
Johnstown Flood
Johnstown Flood
Nabisco