An example of the South Korean government effort in diplomacy through K-pop is the Mnet Asian Music Awards ( MAMA ) , a K-pop music award ceremony . Park Geun-hye ( the Korean president at the time ) delivered the opening statement at the 2014 MAMA , which was held in Hong Kong and sponsored by the Korean Small and Medium Business Administration ( SMBA ) . This event was considered a deliberate endeavor by the Korean government to support Korean cultural industries in order to strengthen the nation 's international reputation and political influence
2014 MAMA
2014 Mnet Asian Music Awards
K-pop