" Love on the Brain " was first announced as a recorded track in 2015 , and was to be debuted at the 2015 Brit Awards , however Rihanna allegedly pulled out . In early August 2016 , Philadelphia radio personality Mike Adam stated that " Love on the Brain " would be the album 's fourth single , later confirmed by Rihanna herself on August 21 , 2016 . It was sent to rhythmic contemporary and urban contemporary radios on September 27 , impacted contemporary hit radio on October 11 , and the hot adult contemporary stations on November 14
2015 Brit Awards
2015 Brit Awards
Love on the Brain