In February 2009 it was announced that the franchise would take the name '' The Twilight Saga '' with the book 's title separated by a colon , though the title that appears on-screen is simply '' New Moon '' . The first promotional poster was released on May 19 , 2009 . On May 31 , Robert Pattinson , Kristen Stewart , and Taylor Lautner revealed the film 's first trailer at the MTV Movie Awards . Following the release of the trailer , two scenes from the film were presented at the 2009 San Diego Comic-Con . A 14-second preview of the second trailer was released online on August 12 , 2009 , and the full-length trailer was featured before theater showings of the film '' Bandslam '' . The film 's third trailer was shown at the MTV Video Music Awards on September 13 , 2009 . Spike TV also aired a new trailer at the 2009 Scream Awards on October 27 , 2009
MTV Video Music Awards
2009 MTV Video Music Awards
The Twilight Saga: New Moon