The music video , directed by Dean Paraskavopoulos , starts with black-and-white shots of Simpson dancing and looking at viewers . It cuts to Simpson swaying on a beach , and embracing Nick Lachey underneath a waterfall on the beach . Further scenes are presented , such as one in which Simpson lies on a bed by herself . The video continues with intercut footage of the previous scenes , until the final seconds of the song , when Simpson is joined by her husband , in which they move on their bed on the beach . The video ends when Lachey disappears , leaving the singer alone . On August 12 , 2003 , Simpson performed the song on Miss Teen USA 2003 and on August 19 , 2003 on the American music show '' TRL '' and on '' The Late Late Show with Craig Kilborn '' . She also performed the single on '' Good Morning America '' on August 22 , 2003 . The song was also performed on 2004 's Reality Tour Live . . Simpson performed " Sweetest Sin " live at the Trump Taj Mahal in Atlantic City , New Jersey . The performance , dedicated to Lachey , was recorded and later broadcast on the second season of '' Newlyweds : Nick and Jessica ''
Miss Teen USA 2003
Miss Teen USA 2003
Sweetest Sin