" True North " first aired on January 15 , 2012 in the United States . It earned a Nielsen rating of 3.3 / 8 among adults between the ages of 18 and 49 , meaning that it was seen by 3.3 percent of all 18 - to 49-year-olds , and 8 percent of all 18 - to 49-year-olds watching television at the time of broadcast . It was viewed by an estimated 9.84 million people , down 11 percent from the previous episode . '' Once Upon a Time '' finished fourth in its timeslot among total viewers and third among adults . It aired at the same time as the 69th Golden Globe Awards , which earned 16.8 million viewers . In Canada , the episode finished in thirteenth place for the week with an estimated 1.5 million viewers , an increase from the 1.297 million of the previous episode
69th Golden Globe Awards
69th Golden Globe Awards
True North (Once Upon a Time)