West Coast 's strong form continued into 2012 , losing the 2012 NAB Cup grand final to and spending the early part of the season on top of the table . They eventually finished fifth and bowed out in the semi finals to . The Eagles went into 2013 as premiership favourites , although injuries and poor form saw the club finish in thirteenth position on the ladder , with the club losing its final three games by an average of 71 points . Coach John Worsfold resigned on September 5 , 2013 . Former player Adam Simpson was announced as the team 's new coach for the 2014 season . Darren Glass was initially renamed as captain , but retired from football after round 12 . He was replaced by five acting co-captains for the remainder of the season – Shannon Hurn , Josh Kennedy , Eric Mackenzie , Matt Priddis , and Scott Selwood . West Coast had a strong preseason and won their opening three matches , although they eventually finished in ninth position . During the season the club were labeled as " flat track bullies " due to beating lower placed teams by large margins , yet failing to defeat teams above them on the ladder . Midfielder Matt Priddis became the third Eagles player to win a Brownlow medal , winning the 2014 medal at the end of the season
2014 medal
2014 Brownlow Medal
West Coast Eagles