In 2001 , for the '' Nuestra Belleza México '' show , Lupita Jones launched the campaign '' report her '' campaign which invited the public to report beautiful women in their state . Critics attacked the campaign on discrimination charges . She produced a winner at one of the 3 most well-known beauty pageants in the planet since 1960 : Priscila Perales , Miss International 2007 and another one in 2009 with Anagabriela Espinoza , Miss International 2009 . In 2010 , a Mexican woman was crowned as Miss Universe 2010 , Ximena Navarrete . Accordingly , Jones promised she would vacate the direction of '' Nuestra Belleza México '' once a new Mexican Miss Universe would be entitled , but did not follow through after Navarrete won the title
Miss International 2009
Miss International 2009
Lupita Jones