Judy Craymer teamed up with the Spice Girls and Simon Fuller and began to develop a Spice Girls musical entitled '' Viva Forever '' . Although the girls were not to star in the show themselves , they were to influence the show 's cast and production choices in a story which uses their music but bears no relation to their personal story ; similar to that of ABBA 's music in '' Mamma Mia ! '' . On 26 June 2012 , all five Spice Girls were in attendance at a press conference in London to promote the launch of '' Viva Forever : The Musical '' . The press conference was held at St. Pancras Renaissance London Hotel , the location where the Spice Girls filmed the music video for their breakthrough hit " Wannabe " , sixteen years earlier , to the day . The musical opened at the West End 's Piccadilly Theatre on 11 December 2012 . After poor reviews from critics and " a loss of £ 5 million " , the show has its final performance on 29 June 2013 . On 12 August 2012 , after much speculation , Bunton and the Spice Girls performed a medley of " Wannabe " and " Spice Up Your Life " at the 2012 Summer Olympics closing ceremony , reuniting as a quintet for the last time for the event
2012 Summer Olympics closing ceremony
2012 Summer Olympics closing ceremony
Emma Bunton