The Concepts x New Balance Made in U.K. 991.5 " Lake Havasu " athletic shoe was inspired by the story of the London Bridge 's relocation to Arizona , and the transatlantic partnership between U.K. shoe manufacturer New Balance and American shoe retailer Concepts . Lake Havasu City Mayor Mark Nexsen officially declared February 27 , 2018 as " Concepts/New Balance 991.5 ' Made in U.K. ' Lake Havasu Shoe Day . " The city was mentioned during the 90th Academy Awards ceremony on March 4 , 2018 . As part of a telecast stunt , Oscar winner Mark Bridges was awarded a Jet Ski and a trip to Lake Havasu for giving the shortest acceptance speech
90th Academy Awards
90th Academy Awards
Lake Havasu City, Arizona