In '' Bush 's War : Media Bias and Justifications for War in a Terrorist Age , '' Jim A. Kuypers examined the differences in framing of the War on Terror between the Bush administration and the U.S. mainstream news media between 2001 and 2005 . Kuypers looked for common themes between presidential speeches and press reporting of those speeches , and then determined how the president and the press had framed those themes . By using a rhetorical version of framing analysis , Kuypers determined that the U.S. news media advanced frames counter to those used by the Bush administration : Table One : Comparison of President and News Media Themes and Frames 8 Weeks after 9/11 In 1991 Robert M. Entman published findings surrounding the differences in media coverage between Korean Air Lines Flight 007 and Iran Air Flight 655 . After evaluating various levels of media coverage , based on both amount of airtime and pages devoted to similar events , Entman concluded that the frames the events were presented in by the media were drastically different : Differences in coverage amongst various media outlets : In 1988 Irwin Levin and Gary Gaeth did a study on the effects of framing attribute information on consumers before and after consuming a product ( 1988 ) . In this study they found that in a study on beef , people who ate beef labeled as 75 % lean rated it more favorably than people whose beef was labelled 25 % fat
Korean Air Lines Flight 007
Korean Air Lines Flight 007
Framing (social sciences)