Members of Fifth Harmony had varying opinions on the single 's influences and sound . Lauren Jauregui identified it as " a song from the album that best shows off its R&B moments " , and compared it to music released by Destiny 's Child . Discussing its composition , she said : " The melodies are crazy and the concept is awesome . It bounces , and it ’s super clever . Definitely one of my favourites on the album . " Ally Brooke described the composition as " almost a creative chaos " , likening it to Motown . She cited " Deliver " as a mixture of funk , jazz , R&B , and soul . Normani said that the song reminded her of " Everlasting Love " , a track from the group 's debut album '' Reflection '' ( 2015 ) . When talking about " Deliver " during a track-by-track review of the album , Dinah Jane said : " It ’s the kinda song for when you ’re getting down with your man . " She described the single as reminiscent of 1990s R&B , specifically music recorded by Mariah Carey , and explained : " It 's the direction and lane we were trying to touch . " Jane went on : Music critics praised " Deliver " , with some citing it as an album highlight . Mike Wass wrote that it should have been the album 's third single . Matt Collar of AllMusic praised it as a " sensual , '90s - style R&B anthem , and Jon Caramanica of '' The New York Times '' wrote that it combined early Mariah Carey with contemporary trap and R&B . '' Spin '' 's Katherine St. Asaph enjoyed how it differed from the album 's overall focus on tropical music . AXS Lucas Villa commended the group 's vocals , saying that they " come through with soulful , sassy performance " . Other critics had a more negative response to " Deliver " . Allan Raible of ABC News cited it as an example of how Fifth Harmony " are mining a now stale formula that Destiny ’s Child pretty much perfected right around the time of ' Bills , Bills , Bills ' " . Discussing the Stereotypes ' nomination for the Grammy Award for Producer of the Year , Non-Classical for the 60th Annual Grammy Awards in part for his work on " Deliver " , Nolan Feeney of '' Entertainment Weekly '' wrote that the Fifth Harmony song does not " feel nearly as essential in 2017 " as the producers ' other work
60th Annual Grammy Awards
60th Annual Grammy Awards
Deliver (Fifth Harmony song)