The accompanying music video , directed by Peter Berg , features Aguilera in an editing room , producing the music video on a green screen . Using the equipment there , she creates several characters , including a blonde 1960 's inspired hippie character , another based on Catwoman and a futuristic blue-haired version of herself . Aguilera debuted the song during a live performance at the 2008 MTV Video Music Awards . Wearing a catsuit , she sang a remixed version of her debut single " Genie in a Bottle " ( 1999 ) , before performing " Keeps Gettin ' Better " . Aguilera also performed the song during a promotional tour for the album , and as part of a medley of her greatest hits on the 36th Annual American Music Awards
36th Annual American Music Awards
American Music Awards of 2008
Keeps Gettin' Better