The music video was moderately successful on video chart programs . On MTV 's '' Total Request Live '' , it reached number 7 in November 2003 and was on the countdown as late as January 2004 . The video peaked at number 8 on MuchMusic 's '' Countdown '' and remained on the program through March 2004 . At the 2004 MTV Video Music Awards , " It 's My Life " won the awards for Best Group Video and Best Pop Video . It also received nominations for Best Direction , Best Cinematography , and Best Art Direction
2004 MTV Video Music Awards
2004 MTV Video Music Awards
It's My Life (Talk Talk song)