'' The BFG '' premiered at the Cannes Film Festival on May 14 , 2016 , and held its North American debut at the El Capitan Theater on June 21 , 2016 . The film was released in the United States in Disney Digital 3-D , RealD 3D , IMAX 3D , and conventional theatrical formats on July 1 , 2016 , the same year of Dahl 's centennial . Although the film received generally positive reviews from critics , it grossed only $ 183 million against its $ 140 million budget , becoming a box office bomb
Cannes Film Festival
2016 Cannes Film Festival
The BFG (2016 film)