In 2010 , Purple Strategies was hired by BP following the Deepwater Horizon oil spill . Purple Strategies developed online , television , print and radio ads highlighting BP 's cleanup efforts in the Gulf of Mexico , featuring a range of BP employees . In late 2010 , and throughout 2011 and 2012 , Purple Strategies created additional television ads for BP featuring local business owners , detailing the progress made following the oil spill and promoting tourism in the Gulf of Mexico
Deepwater Horizon oil spill
Deepwater Horizon oil spill
Purple Strategies