Pura Vida also creates bracelets for charitable organizations , as a cause marketing fundraiser ; bracelets are produced in a charitable organization 's colors , and a portion of the sale of those bracelets goes to that charitable organization . As of March 2019 , over $ 1.7 million has been donated to charitable organizations ; over 174 charities have been the beneficiaries of this program . In the aftermath of the Sandy Hook Elementary School shooting , Pura Vida sold a memorial bracelet and was able to provide $ 30,000 to the memorial fund . In addition to producing its own line of products , Pura Vida produces bracelets for the MyIntent Project
Sandy Hook Elementary School shooting
Sandy Hook Elementary School shooting
Pura Vida Bracelets