Alfred Henry " Al " Kerth III ( January 21 , 1952 - September 11 , 2002 ) was a St. Louis civic leader and public relations executive . His projects included bringing the St. Louis Rams NFL team to St. Louis , the St. Louis MetroLink light rail public transit system , St. Louis 2004 , Forest Park Forever , the X Prize , Civic Progress , the Scottrade Center , and the Edward Jones Dome . He also served on the boards of numerous civic groups , including the United Way , The Salvation Army , Laumeier Sculpture Park , Area Resources for Community and Human Services , and Forest Park Forever
X Prize
Ansari X Prize
Al Kerth