He then joined the Chinese food company Panda Management Co. acting as Senior vice-president . He also joined MTV 's VH1 network in 2001 as Senior vice-president and left in 2003 . Fils-Aimé was responsible for a 30 % increase in ratings for the VH1 network by shifting the channel 's focus to appeal to younger viewers . As part of his role at VH1 , Fils-Aimé also laid out and implemented a marketing strategy for The Concert for New York City , which garnered more than $ 35 million for disaster relief following the September 11 attacks
September 11 attacks
September 11 attacks
Reggie Fils-Aimé