Disney spent around $ 140 million to market the film worldwide . Following an announcement on May 22 , 2016 , Disney premiered the first official teaser trailer on '' Good Morning America '' the next day . In its first 24 hours , the teaser trailer reached 91.8 million views , which was the largest number ever seen for a trailer in that amount of time . This record has since been broken by '' Thor : Ragnarok '' , '' It '' and '' Avengers : Infinity War '' . The first official teaser poster was released on July 7 , 2016 . On November 2 , 2016 , '' Entertainment Weekly '' debuted the first official image on the cover of their magazine , along with nine new photos . One week later , Emma Watson and Disney debuted a new poster . On November 14 , 2016 , the first theatrical trailer was released , again on '' Good Morning America '' . This reached 127.6 million views in its first 24 hours , setting a new record for the most views in one day , beating '' Fifty Shades Darker '' ; this record has since been broken by '' The Fate of the Furious '' . A TV spot with Watson singing was shown during the 74th Golden Globe Awards . Disney released the final trailer on January 30 , 2017
74th Golden Globe Awards
74th Golden Globe Awards
Beauty and the Beast (2017 film)