An accompanying music video for " We Ca n't Stop " was released on June 19 , 2013 . It received generally mixed reviews from critics , who were divided in their opinions regarding Cyrus ' increasingly provocative image . With 10.7 million views in the first twenty-four hours of its release , the clip held the record for having the most views in that time-frame across Vevo platforms ; after reaching 100 million views within thirty-seven days , it also set the record for being the fastest music video to attain a Vevo certification . Both records were eventually broken by the music video for Cyrus ' follow-up single " Wrecking Ball " in September 2013 . " We Ca n't Stop " was additionally promoted with a highly controversial performance during the 2013 MTV Video Music Awards
2013 MTV Video Music Awards
2013 MTV Video Music Awards
We Can't Stop