Coucke began to raise awareness for breast cancer after her mother was diagnosed with the disease in 2012 . As Miss France 2018 , she promoted the development of breast cancer prevention and screening . She was involved in make-up and dance workshops in hospitals to help women undergoing cancer treatment feel more confident in themselves . On October 1 , 2018 , she launched the Breast Cancer Awareness Month at the Eiffel Tower which was lit up in rosy pink lights to support Breast cancer awareness
Miss France 2018
Miss France 2018
Maëva Coucke