The ' Do n't Name Them ' campaign is a movement founded by the Advanced Law Enforcement Rapid Response Training Centre ( ALERRT ) , that encourages news corporations to avoid coverage that focuses on mass shooter 's identity , motives , declared manifesto and history . Outlined by a recent report from the FBI 's Behavioural Analysis unit , media coverage of mass shooting incidents " cements the legacies they seek to achieve " by providing global attention and fame . An extension of the ' No Notoriety ' campaign founded by Tom and Caren Teves following the shooting in Aurora , Colorado , the ' Do n't Name Them ' movement recognises that the expression of " all publicity is good publicity " can account for the infamy rampant shooters receive following acts of mass homicide . However , difficulties in keeping the identity of mass shooter 's completely confidential are acknowledged within this movement due to the abilities afforded by social media platforms to virally stream in real-time and circulate content instantly . Campaigns orientated towards eliminating the identification of shooter 's are encouraged to continue reporting additional information about the crime , such as the location where the incident occurred and the legislative sentencing for this type of criminal act , as well as replacing the identity of shooter 's with terms such as " suspect " or " perpetrator "
shooting in Aurora , Colorado
2012 Aurora, Colorado shooting
Mass shooting contagion