In 1997 , Pepsi launched a £ 1 million ' generation next ' TV campaign in the United Kingdom — running alongside sales promotion activities , notably one where by consumers collected twenty pink ring pull tabs from promotional Pepsi cans , sent them off and received the free Spice Girls CD single " Step to Me " — which was not available in High Street retailers . Collectors were also entered into a free prize draw to see the Spice Girls play their first live concert in Turkey who Pepsi were sponsoring . The advertising and the promotion were integral to Pepsi 's marketing strategy , television and press ads and the '' Pepsi Chart Show '' ( screened on Channel 5 ) all spelt out that the only way to listen to the single was to buy Pepsi . Producing 92 million promotional packs of the cola , 600,000 CDs were redeemed with the promotion . With a redemption rate of nearly 10 percent , Pepsi recorded its biggest-ever take up on the promotion and saw its market share rise from 15.1 % on 12 July to 19.6 % on 9 August , its highest for several years . The version on the Japanese edition of '' Spiceworld '' includes a slightly different version than the 7 " Mix . Mel B does a more upbeat rap on the 7 " mix while more bass is added to the version included on '' Spiceworld ''
first live concert
Girl Power! Live in Istanbul
Step to Me