The domain name gained mainstream coverage in March 2015 , when it redirected to the English Wikipedia entry for American rapper Kanye West ; Marlow Stern of '' The Daily Beast '' suggested that the redirect was done in response to West 's reactions to American singer Beck 's album '' Morning Phase '' winning Album of the Year at the 57th Annual Grammy Awards . Ryan Gajewski of '' The Hollywood Reporter '' and Christopher Hooton of '' The Independent '' both suggested that the domain name was a Beck reference because " Loser " is one of Beck 's most notable songs . In an interview with Stern on 5 March , Connelly admitted that he had a negative impression of West , and intended the redirection as a troll attempt on the rapper
57th Annual Grammy Awards
57th Annual Grammy Awards
Loser.com