In 1998 , Khan launched an eponymous fashion label that employed poor Pakistani women to embroider western clothes with eastern handiwork to be sold in London and New York . Profits were donated to her husband 's Shaukat Khanum Memorial Cancer Hospital . She ran the organisation until December 2001 , when she shut down the business due to the economic situation following the September 11 attacks , and so she could focus on fundraising and on supporting her husband in Pakistani politics
September 11 attacks
September 11 attacks
Jemima Goldsmith