Fans of NASCAR are generally considered by the media of the United States to fall within the Republican base as an " almost exclusively white , conservative racing crowd " , the " white , middle-aged , working-class Southern men " who were coveted in the first decades of 21st century during electoral campaigns . Joe Gibbs , a NASCAR team owner , spoke at the 2008 Republican National Convention . Almost 90 percent of political contributions from those affiliated with NASCAR go to Republican candidates . Texas Governor , Rick Perry sponsored 2000 NASCAR Winston Cup Series Champion Bobby Labonte 's car for an election campaign in 2010 . Labonte was reported to have been paid $ 225,000 to carry the "rickperry.org " logo . Two years later , Rick Santorum sponsored Tony Raines ' car . In 2000 , then Republican primary candidate Rudy Giuliani made an appearance at the Daytona International Speedway
2008 Republican National Convention
2008 Republican National Convention
Politics and sports