In the 1977 – 78 season , C.D. Chesley ( who controlled the Atlantic Coast Conference ( ACC ) rights at the time ) wanted NBC to televise select ACC games as part of its national package as it had the previous few years . However , NBC wanted to feature intersectional games . This action greatly upset Chesley , who wound up selling the rights to the ACC Tournament final to ABC . As a result , there was a notable absence of ACC home games in NBC 's college basketball schedule for the 1977 – 78 season
ACC Tournament final
1978 ACC Men's Basketball Tournament
College Basketball on NBC