In Great Britain , ticket prices ranged from £ 20 for many events to £ 2,012 for the most expensive seats at the opening ceremony . Some free tickets were given to military personnel as part of the Tickets For Troops scheme , as well as to survivors and families of those who died during 7 July 2005 London bombings . Initially , people were able to apply for tickets via a website from 15 March until 26 April 2011 . There was a huge demand for tickets , with a demand of over three times the number of tickets available . The process was widely criticised as more than 50 % of the sessions went to a random ballot , and over half the people who applied got no tickets . On 11 May 2012 a round of nearly one million " second chance " tickets went on sale over a 10-day period between 23 June and 3 July 2011 . About 1.7 million tickets were available for football and 600,000 for other sports , including archery , field hockey , football , judo , boxing and volleyball . Although technical difficulties were encountered , ten sports had sold out by 8 am of the first day
7 July 2005 London bombings
7 July 2005 London bombings
2012 Summer Olympics