In her Lifestyle column , Gilda Cordero-Fernando of '' Philippine Daily Inquirer '' listed out her " definitions " of Noynoying , all of which were favorable to Aquino . The list included " never to stop believing in the possibility of a clean government ; " " being fearless , not being afraid to step into such big shoes ; " and " shooting straight between the eyes of the enemy . " Boo Chanco of '' The Philippine Star '' opined that while coining the term " Noynoying " to define Aquino 's performance was " unfair , " he offered his " more damaging " definition of Noynoying : how Aquino allegedly coddled " incompetent " friends he appointed to public office . Chanco stated this kind of Noynoying is " costing the local economy some serious money . " Elinando B. Cinco of '' Manila Bulletin '' wrote that the definition of Noynoying assumes a " cruel insinuation of which the President is not or does not possess . " He also compared a Noynoying person to a Filipino folk tale hero Juan Tamad ( Lazy John ) , while berating Mar Roxas for trying to counter the Noynoying criticism by introducing " P-Noying . " He wrote : " You see , Mr. Secretary , in marketing communication , imitating an already popular phrase or word will only remind the public or consumers of the original one . Elementary ! And besides , you run the risk of being labeled a poor copycat ! " Meanwhile , pundit Federico D. Pascual Jr. of '' The Philippine Star '' wrote that the reason why Noynoying has caught the attention of the public and even international media because " it is true . " He even claimed that while the Wikipedia entry of Noynoying was subject to deletion , the newly coined word would take root , " thanks to Noynoy Aquino himself . " Bobby Nalzaro of '' Sun Star Cebu '' " partly agreed " with leftist organizations that conducted Noynoying protests , which he said was not far from a word he coined to describe Aquino : AIDS ( As If Doing Something ) . " P-Noy has focused on his anti-corruption campaign and has neglected the other aspects of his governance , " Nalzaro wrote . Luis V. Teodoro of '' BusinessWorld '' wrote that perception toward Aquino about being laid-back — that " ( Aquino ) is more preoccupied with dating rather than assessing typhoon damage , or with sampling Manila night life rather than defusing a hostage crisis " — was already widespread before Anakbayan introduced the Noynoying protests
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