The storyline in " Future Husband " involving the fictitious Philadelphia-based cable company Kabletown purchasing NBC is based on the acquisition of NBC Universal by Comcast in November 2009 . After winning her fourth Screen Actors Guild Award as her television character at the 16th Screen Actors Guild Awards in January 2010 , Fey was asked whether or not '' 30 Rock '' would make reference to the Comcast acquisition to which she said that it would be dealt with . " The sale of NBC to another company is integral to our show and it will be hard for Jack . " In April 2010 , the NBC network created a website for Kabletown . When asked by a contributor from '' The Philadelphia Inquirer '' why the characters on '' 30 Rock '' refer to the network 's new owner as " Kabletown , with a K " , co-showrunner and executive producer Robert Carlock revealed that the reason for this was that the staff writers came up with the name " Cabletown " , however , they later learned that there was a real company with a similar name , so NBC 's legal team department " wanted to emphasize the difference , and after a while , everyone just liked the sound of it . " This was the second time the series referenced the Tracy Jordan character trying to get his EGOT . This plot first began in the December 3 , 2009 , episode " Dealbreakers Talk Show " in which Tracy finds a diamond encrusted " EGOT " necklace and sets a new life goal to achieve EGOT status by winning four major awards : an Emmy , a Grammy , an Oscar , and a Tony . In the episode , Tracy performs a one-man show so that he can get a Tony Award
16th Screen Actors Guild Awards
16th Screen Actors Guild Awards
Future Husband