Johnson was on '' The Oprah Winfrey Show '' to discuss '' Born Rich '' in a namesake episode that also featured Paris Hilton and Nicky Hilton , two days before HBO 's big screen premiere of the film in New York City on October 15 , 2003 . Five heirs from the film attended the premiere with Johnson . According to Johnson , although Georgina Bloomberg did not attend the opening , she sent him a note afterwards saying she was happy with the film 's success and the wide audiences that were able to see it . A week before the premiere , some of Georgina 's remarks in the film were reported in a '' New York Daily News '' article that included a response from a spokesperson for her father , the then mayor of New York . There were sold-out screenings of the film in New York for weeks . Johnson appeared with S.I. Newhouse IV on '' Paula Zahn Now '' on CNN to discuss the film the day before its October 24 , 2003 premiere at the Hamptons International Film Festival . Johnson was also interviewed about the film on '' CNN Sunday Morning '' the day before the film 's television debut and on NPR 's '' All Things Considered '' on the day of the television debut on HBO on October 27 , 2003 . The film was broadcast as part of the HBO 's '' America Undercover '' series , where it was on a regular rotation . Johnson noted that some film subjects were very supportive of the film and happy about what they said on camera , while other subjects were anxious about the film due to the criticism from friends and family for violating the code of secrecy about wealth . Johnson felt this secrecy about wealth arises from fear of contradicting the belief that their society is a meritocracy , and enables the wealthy to avoid having to justify the power and privilege bestowed by their wealth
Hamptons International Film Festival
Hamptons International Film Festival
Born Rich (2003 film)