On 7 November 1997 , the group performed " Spice Up Your Life " in the 1997 MTV Europe Music Awards . After this performance , the Spice Girls made the decision to take over the running of the group themselves , and fired their manager Simon Fuller . The firing was front-page news around the world . Many commentators speculated that Fuller had been the true mastermind behind the group , and that this was the moment when the band lost their impetus and direction . Later that month , the Spice Girls became the first pop group to host ITV 's '' An Audience with ... '' ; their show was watched by 11.8 million viewers in the UK , one fifth of the population . In December 1997 , the second single from '' Spiceworld '' , " Too Much " , was released , becoming the group 's second Christmas number-one and their sixth consecutive number-one single in the UK . The group ended 1997 as the year 's most played artist on American radio . At the 1998 American Music Awards on 26 January , the Spice Girls won the awards for Favorite Pop Album , Favorite New Artist , and Favorite Pop Group . In February 1998 , they won a special award for overseas success at the 1998 Brit Awards , with combined sales of albums and singles for over of 45 million records worldwide . That night , the group performed their next single , " Stop " , their first track not to reach number one in Britain ( it entered at number two )
1998 American Music Awards
American Music Awards of 1998
Spice Girls