In Greece , Turkish coffee was formerly referred to simply as ' Turkish ' ( τούρκικος ) . But political tensions with Turkey in the 1960s led to the political euphemism " Greek coffee " ( ελληνικός καφές ) , which became even more popular after the Turkish invasion of Cyprus in 1974 : " ... Greek – Turkish relations at all levels became strained , ' Turkish coffee ' became ' Greek coffee ' by substitution of one Greek word for another while leaving the Arabic loan-word , for which there is no Greek equivalent , unchanged . " There were even advertising campaigns promoting the name " Greek coffee " in the 1990s , which acknowledged the usage of " Turkish " : " Thousands of Greeks follow the habit of calling their beloved coffee ' Turkish ' . " In Armenia , the coffee is also called “ Armenian Coffee ” or simply “ Sourj ” . In Armenia the beverage has become a cultural phenomena — families will open their house to visitors that want to enjoy the very special drink . Armenians will sometimes serve baklava alongside the coffee
political tensions with Turkey in the 1960s
Istanbul pogrom
Turkish coffee