The annual four-week Summer Play Festival took place during the summer months at the Public Theater in New York City . It was founded by Broadway producer Arielle Tepper Madover and staged new plays and musicals by emerging writers . The first Summer Play Festival was presented in 2004 , introducing a $ 10 ticket price that was a key feature of the event for its entire run . A year later in 2005 , The Living Room for Artists , Inc. was formed as a non-profit organization to ensure that the Festival perpetuates its goals , and whose central mission is to both fuel the growth of emerging theatre artists and encourage people of all ages to create , attend and work in the theatre . Unlike the New York International Fringe Festival , there was no application fee and each production was allotted a significant budget . The SPF organization handled all the marketing and maintained no long-term rights to the plays and musicals showcased . The Festival 's advertising blanketed New York during the summer , with television , newspaper , and magazine ads . Bus stops and street posters also advertized the event
New York International Fringe Festival
New York International Fringe Festival
Summer Play Festival