In addressing the future of the medium , many researchers have argued for the improvement of the gaming industry to appeal to a more general gender-neutral audience and others have suggested that the appeal should be directed to women in particular . One of the earliest attempts to broaden the market to include women could be seen in Sega 's use of the increased number of female protagonists in fighting games . Other examples of this include games like '' Mass Effect 3 '' , '' Remember Me '' , and '' the Last of Us '' , which include a female option for the main character . The decision to use strong female characters in important roles , however , is often met with skepticism by marketers concerned with sales . Examination of IGN 's " Big Games at E3 2012 " and " Big Games at E3 2013 " shows growth of the female protagonist in video games , rising 4 % from 2012 to 2013 . Other efforts outside of making games with female characters have also started to occur . One example is that Women in Games International has teamed up with the Girl Scouts of Greater Los Angeles in order to create a video game patch which the two organizations hope will encourage Girl Scouts to develop an interest in science , technology , engineering , and math . Activism and specifically female-targeted LAN parties in Scandinavia have helped boost female game playing
E3 2013
E3 2013
Women and video games