The award was first presented to Roberto Pulido , who introduced country music and ballads to the traditional polka and ranchera music of Tejano . Beginning in 1982 , Little Joe Hernandez dominated the award for three consecutive years until La Mafia 's Oscar Gonzalez won for two consecutive years in 1985 . Emilio Navaira , who is called the " King of Tejano music " , holds the record for most wins at five . The award was disestablished following the 2006 Tejano Music Awards along with the Tejano Music Award for Female Entertainer of the Year and were merged into Tejano Music Award for Entertainer of the Year for the 2007 awards ceremony
2007 awards ceremony
2007 Tejano Music Awards
Tejano Music Award for Male Entertainer of the Year