Ozuna released his first studio album titled Odisea on August 25 , 2017 . His song " Me Niego " alongside Reik and Wisin peaked at number 6 and his song " El Farsante " featuring Romeo Santos peaked at number 2 . In his second studio album , Aura , he took part in one of the most anticipated collaborations of the year with Cardi B and their song " La Modelo " topped charts . " La Modelo " debuted at number 3 . Ozuna 's most recent collaboration was with American singer Selena Gomez , Cardi B , and DJ Snake . Their song , " Taki Taki " took the U.S by storm . It debuted at number 1 and it led the chart for five weeks . '' '' The popularity of Latin music has increased over the years . While Latin music has always had a place in the American music industry , there 's certainly been a rise of the music and has become mainstream . Its high demand has helped many Spanish speaking artists . It is reaching a greater audience in the United States and outside the Spanish speaking world . The growth of Latin music has resulted for the opportunity for female Latin artists to dominate in the music industry as well . 2018 was a breakthrough year for women in Latin music . Female artists like Dominican singer and songwriter Natti Natasha and singer and actress Becky G are a few of the young Latinas who climbed the male dominated reggaeton music charts in 2018 . This was especially true after Becky G and Natti Natasha 's song , “ sin pajamas ” ranked in the top ten most viewed music uploads worldwide , according to Rolling Stone . Latin pop growth has helped non-Latin recording artist as they pair with popular Latin stars , thus increasing collaborations . There has been some of the biggest collaborations in 2018 , Jennifer Lopez single “ Dinero ” featuring DJ Khaled . Nicky Jam & J Balvin featuring Demi lovato . The collaborative efforts between Spanish speaking and English speaking artist is a testament to how big the genre has gotten . In 2018 , Latin pop appears to have been more traction than it did in the 1990s Latin boom , according to SoundExchange . With that being said it is a dominant force in the music industry with no signs of slowing down . In English language the Grammy Awards , a ceremony that was established in 1958 and originally called the Gramophone Awards , awards Latin performers in four categories as of 2018 ; The Grammy for Best Latin Pop Album , Best Latin Rock , Urban or Alternative Album , Best Regional Mexican Music Album ( including Tejano ) , and Best Tropical Latin Album . The ALMA Award , first awarded 1995 also highlighting the best American Latino contributions to music promoting fair and accurate portrayals of Latinos . The most prestigious Latin American music awards in Spanish in the United States are broadcast by the two biggies Spanish networks Univision and Telemundo . Univision is the broadcaster of the Latin Grammy Awards and '' Premio Lo Nuestro '' ( " Our Thing Awards " ) . Before the Latin Grammy Awards inception in 2000 , the Lo Nuestro Awards were considered as the Grammy Award equivalent for Latin music . Therefore , the Lo Nuestro ceremony was advanced from May to February since the 1st Latin Grammy Awards were held in September , 2000 . Premio Lo Nuestro , first awarded 1989 by the network to honor the previous year 's top artists in Latin music , with nominees initially selected by Univision and '' Billboard '' and winners decided by viewers ( after '' Billboard '' created its own Latin Awards ceremony in 1994 , the nominees and winners were selected by a poll conducted among program directors of Spanish-language radio stations throughout the United States , with results were tabulated and certified by Arthur Andersen ) . In 2004 , the network launched '' Premios Juventud '' ( " Youthfulness Awards " ) , a viewer-decided awards show ( similar in format and identical in target audience to the Teen Choice Awards ) honoring Hispanics and Latinos in film , music , sports , fashion and pop culture . On August 24 , 2005 , Univision acquired the rights to broadcast the Latin Grammy Awards ( which aired on the network for the first time exclusively in Spanish on November 3 of that year ) , after organizers with the Latin Recording Academy chose to end its four-year relationship with CBS ( having canceled the 2001 broadcast following the September 11 attacks ) were rebuffed by executives with that network in efforts to retool the show to better cater to a Hispanic audience ; the Latin Recording Academy extended its agreement with Univision to televise the Latin Grammys for six years on June 26 , 2012 . Telemundo is the broadcaster of the '' Billboard '' magazine with the Billboard Latin Music Awards first awarded in 1994 . In October 2015 , through a licensing agreement with Dick Clark Productions signed in July 2014 , Telemundo became the originating broadcaster of the Latin American Music Awards ( " Premios de la Música Latinoamericana " ) , a Latin music-focused version of the American Music Awards
September 11 attacks
September 11 attacks
Latin American music in the United States