In January 2013 , shortly after the Sandy Hook Elementary School shooting , in which 20 children and 6 adult staff members were killed , Reed Exhibitions announced that it would not allow assault weapons and high-capacity magazines at the Eastern Sports and Outdoor Show , which it promoted as North America 's largest outdoor hunting and fishing event . The National Rifle Association ( NRA ) issued a statement condemning the move and encouraging attendees to protest at the event , and threatened to withdraw its participation . The NRA eventually withdrew its sponsorship and Reed Exhibitions ceased to hold the event . The NRA later recreated the event under the title The Great American Outdoor Show . Following the ban , the National Shooting Sports Foundation ( NSSF ) also terminated Reed Exhibitions ' management of the SHOT Show , an annual tradeshow for the shooting , hunting , and firearms industry
Sandy Hook Elementary School shooting
Sandy Hook Elementary School shooting
Reed Exhibitions