His solution to the educational question was to found a private school ( 1971 ) that would focus on building students ' self-esteem through culturally-relevant curricula . The school was named after Tlatelolco , an area of Mexico City . During the conquest , it was the site of the last stand of the Aztecs , and witnessed the massacre of thousands . In post-Revolutionary Mexico , Tlatelolco became home to the Plaza de las Tres Culturas , which celebrated Mexico 's dual cultural heritage , seen as vindication of indigenous Mexico . It was also home to a community of scholars . In 1968 , Tlatelolco became the staging ground for massive student protests , and saw yet another massacre , this time by Mexican forces . As such , the school 's name evokes the history of duality , reconciliation , and hope for indigenous and Mestizo people
massacre
Tlatelolco massacre
Rodolfo Gonzales