Hardymon brought in Lewis B. Campbell , who became CEO in 1998 . Starting in 2000 , Campbell led a company-wide restructuring program . The share price fell to as low as $ 13/share in March 2003 after the economic downturn following the collapse of Internet companies and the terrorist attacks on the World Trade Center . Diminished demand for helicopters and airplanes led to layoffs at Cessna and Bell Helicopter . In 2004 , '' Forbes '' magazine named Campbell as the fifth worst-performing CEO in the country
terrorist attacks on the World Trade Center
September 11 attacks
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