Mary Scranton supported her husband 's congressional , gubernatorial and presidential campaigns . Bill Scranton was elected Governor of Pennsylvania in 1962 , making his wife the state 's First Lady from 1963 to 1967 . Scranton , a moderate-to-liberal Republican governor , ran for President of the United States in 1964 as a progressive alternative to Barry Goldwater , a conservative U.S. Senator . Scranton lost the Republican nomination to Goldwater , though Mary Scranton campaigned actively on his behalf . Jack Gould , a '' New York Times '' reporter and television critic who covered the 1964 Republican National Convention in San Francisco , praised Mary Scranton 's contributions to the campaign and her televised appearance at the convention , writing " If the Republican meeting produced one particularly videogenic personality it was Mrs. Mary Scranton . The mixture of exceptional forcefulness and attractiveness registered with far greater power on the home screen than her husband 's predilection to subtlety and understatement . Mrs. Scranton 's championing of her husband to the very end invited an emotional involvement on the part of the viewer that somehow the governor never quite secured . " Another '' New York Times '' story on Mary Scranton , published in June 1964 , called her a " campaign star "
1964 Republican National Convention
1964 Republican National Convention
Mary Scranton