Another , rather distinctive , exponent of the " vintage " look was actress and singer Zooey Deschanel , who , in June 2008 , appeared on the front cover of the magazine '' BlackBook '' in a black lace-edged swimsuit . In the same year , a journalist wrote of Deschanel : Deschanel 's " kooky " style subsequently found a popular outlet as Los Angeles teacher Jess Day , whom she played in the Fox TV sitcom , '' New Girl '' ( 2011-2018 ) . Jess 's fashion preferences , including some striking brassières in a range of colours , attracted much interest , while , around the same time , Anastasia ( Ana ) Steel 's tastes in E. L. James ' best-selling erotic novel '' Fifty Shades of Grey '' ( 2011 ) were thought to have assisted sales of exotic lingerie . Blue was a favoured color ( Natalie Portman as Dr. Emma Kurtzman was shown dressing hastily for work in a lacy blue bra in the 2011 film , '' No Strings Attached '' ) and was Ana 's own preference : " I 'm in the pale blue lacy perfect-fit bra . '' Thank heavens '' " . In 2010 , the winning German entry for the Eurovision Song Contest proclaimed , " I even did my hair for you/I bought new underwear , they 're blue " ( '' Satellite '' , sung by Lena ) . In 2013 the former " little hippie " '' X Factor '' contestant Diana Vickers wore blue panties ( with a short white top bearing the legend , " LOST MY MIND " ) for a widely publicised photoshoot for the magazine '' FHM ''
Eurovision Song Contest
Eurovision Song Contest 2010
Boho-chic