'' The Sorcerer and the White Snake '' , previously known as '' It 's Love '' and '' Madame White Snake '' , is a 2011 action fantasy film directed by Ching Siu-tung and starring Jet Li . It is based on the Chinese legend , '' Legend of the White Snake '' . Production started in September 10 , 2010 and ended on January 16 , 2011 . The film is in 3-D and was shown out of competition at the 68th Venice International Film Festival on 3 September 2011 . It was released in mainland China on 28 September 2011 and Hong Kong on 29 September
68th Venice International Film Festival
68th Venice International Film Festival
The Sorcerer and the White Snake