Pfeifle took a second leave from Interior to become communications director for the 2004 Republican National Convention -- an event resulting in an immediate 13-point bounce in public polling for the president . The convention produced 3400 TV , print , radio and Internet interviews . The event took the Internet by storm , with a powerful online operation that attracted more than 40 million web visitors and the first-ever “ Bloggers ’ Corner ” for web journalists . Recognizing the importance of Hispanic outreach , he started the first-ever daily Spanish-language press briefings at a national convention . In 2005 , Pfeifle directed the Social Security Information Center at the U.S. Department of Treasury , leading the communication effort for the president ’s arduous attempt to fix the Social Security system . Later that year , Pfeifle was assigned to the White House to focus on communication strategy for the Global War on Terror . He also was called shortly after for a short tour as a senior communications advisor for Defense Secretary Robert Gates
2004 Republican National Convention
2004 Republican National Convention
Mark Pfeifle