As part of promotion for the song , Bieber performed " Boyfriend " at the second-season finale of '' The Voice '' , concluding with a choreographed routine reminiscent of Janet Jackson 's " Rhythm Nation . " It was also performed at the 2012 Billboard Music Awards and on Germany 's Next Top Model . Bieber performed " Boyfriend " at the Capital FM Summertime Ball 2012 . For the performance , he sported fingerless gloves , a Union Jack tank with matching vest , and jeans . The singer also performed the track during a promotional concert in Europe on June 4 , 2012 , along with " All Around the World " and " Die in Your Arms " . Bieber performed the song for the first time after a year at the 2015 Wango Tango
2012 Billboard Music Awards
2012 Billboard Music Awards
Boyfriend (Justin Bieber song)