Cottrell-Boyce was the writer of the 2012 Summer Olympics opening ceremony , whose storyline he based on Shakespeare 's '' The Tempest '' . He collaborated with director Danny Boyle and other members of the creative team , including designer Mark Tildesley , in the development of the story and themes , and wrote " short documents that told the story of each segment " to provide context for choreographers , builders and other participants . He also wrote the brochure , the stadium announcements and the media guide for presenter Huw Edwards
2012 Summer Olympics opening ceremony
2012 Summer Olympics opening ceremony
Frank Cottrell-Boyce