A music video for the song directed by Terry Richardson was filmed in Coney Island in late August 2013 . It was made available on iTunes with the release of the album on December 13 , 2013 and was released online three days later . Beyoncé performed the song during the last stops of the North American leg of The Mrs. Carter Show World Tour in December 2013 and later during the tour 's second European leg in early 2014 . To further promote " XO " , she performed it at the 2014 BRIT Awards and later at the 2014 MTV Video Music Awards . Haim and John Mayer covered the song in 2014 , with the latter releasing it as a single
2014 MTV Video Music Awards
2014 MTV Video Music Awards
XO (song)