The music video began filming on November 18 , 2012 , in Los Angeles , California . Two days later , pictures from the set surfaced online showing Swift with a more " rocker " look and pink-tipped hair . The video was directed by Anthony Mandler , and premiered on December 13 , 2012 on MTV as part of the channel 's week-long celebration for the singer 's birthday . Swift 's love interest in the video is played by Reeve Carney who starred in '' Spider-Man : Turn Off the Dark '' as Peter Parker/Spider-Man . A 25-second preview was released prior to the video 's release on the same day on MTV.com . The video was compared to " Ride " by Lana Del Rey , which also was directed by Mandler and had a " confessional voice over " . '' Rolling Stone '' magazine highlighted the similarities between Swift 's music video and the music video for Rihanna 's 2011 single , " We Found Love " . The video won Best Female Video at the 2013 MTV Video Music Awards and was also nominated for Video of the Year . It is Swift 's second time winning in the former category , after winning in 2009 for " You Belong with Me " . As of August 2018 the video has over 410 million views on YouTube
2013 MTV Video Music Awards
2013 MTV Video Music Awards
I Knew You Were Trouble