In July , Kjellberg posted a meme with singer Demi Lovato 's face ; the meme jokingly referenced Lovato 's struggles with addiction . The meme was posted around the same time Lovato was hospitalized after suffering an opioid overdose . As a result , he received criticism from online users , including fans of Lovato and others struggling with addiction . On 26 July , he issued a tweet reading : " Deleted meme . I didnt mean anything with it and I didnt fully know about the situation . I realize now it was insensitive , sorry ! " In a video uploaded in early December , Kjellberg gave a shoutout to several small content creators on YouTube , recommending his viewers to subscribe to them . Among those creators was " E ; R " , who Kjellberg highlighted for a video essay on Netflix 's '' Death Note '' . Shortly thereafter , '' The Verge '' s Julia Alexander noted that the video in question used imagery of the Charlottesville car attack , and that the channel made frequent use of racial and homophobic slurs . Kjellberg addressed the issue , stating he was largely unaware of E ; R 's content contained outside of the '' Death Note '' video essay , and revoked his recommendation of E ; R. Kjellberg said he was not only unaware of E ; R 's insensitive content , but also the Charlottesville car attack . Aja Romano of '' Vox '' stated that racial slurs were used in the video description of one . On 17 December , Kjellberg posted a '' Pew News '' video entitled '' My Response S02E01 '' , in which he criticized what he saw as the reporting of misinformation by the media and online personalities . Kjellberg particularly criticized Vox Media 's '' The Verge '' and '' Vox '' outlets , and denounced claims that he previously tweeted about the Charlottesville car attack
Charlottesville car attack
Charlottesville car attack
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