Kayfabe , while not referred to as such , has existed in other areas of show business , especially in feuds . For instance , the feuds between comedians Jack Benny and Fred Allen , and comedian/actor Bob Hope and singer/actor Bing Crosby were totally fake ; in real life , Benny and Allen were best friends while Hope and Crosby were also close friends . A more recent example is the " feud " between talk show host Jimmy Kimmel and actor Matt Damon which has been a running joke on '' Jimmy Kimmel Live ! '' for many years and was even referenced when Kimmel hosted the 89th Academy Awards . In reality , the two are friends , and in 2013 the feud was used as a springboard for Damon guest-hosting an episode of Kimmel 's show ( while Kimmel himself was left tied to a chair off to the side of the set )
89th Academy Awards
89th Academy Awards
Kayfabe