Madonna 's lover in the video is played by Croatian actor Goran Višnjić , who was selected by the singer after she saw his acting in the British film '' Welcome to Sarajevo '' ( 1997 ) . Calling him " the sexiest male working today " , Madonna explained that " she was looking for an actor to be in the video and his face came right into my head " . The video premiered on MTV on September 10 , 1998 , a few minutes before the 1998 MTV Video Music Awards show began . It was occasionally played on The Warner Bros . Network after the television show '' Felicity '' , which played the song as the background music during its TV ads
1998 MTV Video Music Awards
1998 MTV Video Music Awards
The Power of Good-Bye