The music video for " Make Me Like You " was shot on February 15 , 2016 , in Burbank , California . It was filmed at the Warner Bros. lot during the live broadcast of the 58th Annual Grammy Awards . The video was directed by Sophie Muller , who had previously directed videos for Stefani 's " Do n't Speak " ( 1996 ) , " Cool " ( 2005 ) and " Spark the Fire " ( 2014 ) , and was produced by Grant Jue of Wondros . It was Stefani 's first collaboration with Target Corporation , which became exclusive distributor of the deluxe edition of '' This Is What the Truth Feels Like '' . In a rehearsal shortly before the live broadcast , Stefani stumbled and hit her head , and in the confusion her stunt double turned to face the camera . Stefani joked that the mistakes " knocked some sense " into her , and the actual video went off without a hitch . After it was over , Stefani released a statement through Target : Wow ! That was the fastest four minutes . It 's so amazing how much goes into one take . I could n't be more proud of our team , especially Sophie , the cast and the crew for their hard work over the past few weeks . This entire project with Target has been such an incredible experience , and I 'm so thankful for the opportunity to collaborate with them . In an interview with Jimmy Kimmel on his nightly talk show , Stefani said she could barely believe that the performance occurred . According to '' Los Angeles Times '' and '' Music Times '' reviews , " She had personally worked on it continuously for about six days " , from " 7 in the morning 'til 3 in the morning " . On February 22 , 2016 , '' Billboard '' reported that the video cost an estimated $ 12 million , making it one of the most-expensive music videos ever made . About $ 8 million was used to buy airtime , with the remainder spent on production
58th Annual Grammy Awards
58th Annual Grammy Awards
Make Me Like You