The music video for " Diamonds from Sierra Leone " was directed by Hype Williams and shot entirely in black and white . It was filmed on location in the city of Prague , the capital of the Czech Republic . West was fascinated by the architecture found in the capital and felt its sculptures , cathedrals , and stone pavements emitted the timeless feel of " Diamonds " . The video illustrates the topics West would later touch on within the remix of the song , as it features visuals of young African children toiling away in mines under the careful watch of their wardens . The images are juxtaposed with scenes of wealthy Europeans shopping in boutiques and trying on jewelry . The music video ends with text that reads , " Please purchase conflict-free diamonds " . The music video was met with critical acclaim . It was nominated for Best Male Video at the 2006 MTV Video Music Awards and NAACP Image Award for Outstanding Music Video at the 2005 NAACP Image Awards
2006 MTV Video Music Awards
2006 MTV Video Music Awards
Diamonds from Sierra Leone