In 2011 , Pennsylvania State University hired Ketchum to handle crisis communications following the Jerry Sandusky scandal in 2011 . Ketchum worked with Malaysia Airlines during the search for and response to missing plane MH370 in 2014 . The agency also provided crisis counseling to Anthem Blue Cross Blue Shield in 2015 during the largest data breach in the US insurance industry 's history
MH370
Malaysia Airlines Flight 370
Ketchum Inc.