Shortly after assuming control of the paper , Ochs coined the paper 's slogan , " All The News That 's Fit To Print " . The slogan has appeared in the paper since September 1896 , and has been printed in a box in the upper left hand corner of the front page since early 1897 . The slogan was a jab at competing papers , such as Joseph Pulitzer 's '' New York World '' and William Randolph Hearst 's '' New York Journal '' , which were known for a lurid , sensationalist and often inaccurate reporting of facts and opinions , described by the end of the century as " yellow journalism " . Under Ochs ' guidance , aided by Carr Van Anda , '' The New York Times '' achieved international scope , circulation , and reputation ; Sunday circulation went from under 9,000 in 1896 to 780,000 in 1934 . In 1904 , during the Russo-Japanese War , '' The New York Times '' , along with '' The Times '' , received the first on-the-spot wireless telegraph transmission from a naval battle : a report of the destruction of the Russian Navy 's Baltic Fleet , at the Battle of Port Arthur , from the press-boat '' Haimun '' . In 1910 , the first air delivery of '' The New York Times '' to Philadelphia began . In 1919 , '' The New York Times '' first trans-Atlantic delivery to London occurred by dirigible balloon . In 1920 , during the 1920 Republican National Convention , a " 4 A.M. Airplane Edition " was sent to Chicago by plane , so it could be in the hands of convention delegates by evening
1920 Republican National Convention
1920 Republican National Convention
The New York Times