Fishman does , however , state in the paper that the blended theory method may not be applicable in all crisis communication situations . However , he finds many scenarios in which he his blended methodology was applicable . Among these are the United States Navy ’s 1991 Tailhook sexual misconduct scandal , Tylenol 's 1982 cyanide mishap , Exxon 's 1989 '' Valdez '' oil spill , and more
Tylenol 's 1982 cyanide mishap
Chicago Tylenol murders
D.A. Fishman