D-A-Y was considered a pioneering company in public relations . Among its notable successes was helping to increase the annual consumption of bananas in the U.S. from 17.4 pounds to more than 22 pounds over a ten-year period by highlighting the health benefits of the fruit . It was also credited with the popularization of orange juice in the 1930s as part of a campaign for the Florida Citrus Commission , an effort for which the firm hired '' Woman 's Home Companion '' writer Marie Teitgen as the D-A-Y " Director of Home Economics . " In 1927 , to help promote increased meat consumption , the firm - at the behest of its client the American Meat Institute - financed a two-year all meat and water diet for Vilhjalmur Stefansson . In 1975 it was tasked with organizing commemorations for the two hundredth anniversary of the capture of Fort Ticonderoga . The celebration of the Brooklyn Bridge centennial - which the firm was retained to organize - was called " the public relations triumph of 1983 " by '' Inc. '' As with many PR agencies of the era , however , D-A-Y 's work was not without controversy . Three weeks before the Triangle Shirtwaist Factory fire of 1911 , Dudley - on behalf of the Protective League of Property Owners - helped organize opposition to the mandatory installation of sprinklers in warehouses . Later , after World War II , it was revealed Dudley had worked as a middleman to funnel payments made by the '' Reader 's Digest '' to Lawrence Dennis , an American writer prosecuted by the U.S. government as a pro-Nazi agitator
Triangle Shirtwaist Factory fire of 1911
Triangle Shirtwaist Factory fire
Dudley-Anderson-Yutzy