In 2015 , " Left Swipe Dat , " a full-length song and music video created as part of the " Finish IT " campaign , debuted at the 57th Annual Grammy Awards and connected smoking to dating . The video featured Becky G , Fifth Harmony , King Bach and other influencers . The lyrics revealed that you get half the matches on dating apps if you 're smoking in your profile picture . " Left Swipe Dat " encouraged teens to lose the cigarettes so they could avoid being " left swiped , " aka , passed over on a dating app
57th Annual Grammy Awards
57th Annual Grammy Awards
Truth (anti-tobacco campaign)