During his time of leadership at UNICEF , James P. Grant demonstrated the social entrepreneurial characteristic of a “ Strong Ethical Impetus ” . Simply , the entrepreneurial trait of a strong ethical impetus means to be motivated by a desire for justice , not wealth or power . Grant demonstrated this quality by his constant , energetic motivation to put an end to the premature deaths of easily cured , sick children around the world . In 1980 , James P. Grant became the leader of UNICEF . When he acquired this leadership position , Grant had already perceived a strong vision of where he wanted UNICEF to make its mark on the world . Although the specific strategies had not yet been evaluated , Grant knew that he wanted to put an end to the easily curable , premature deaths of unvaccinated , malnourished , and severely dehydrated children . Although seen as slightly crazy by co-workers and the public alike , Grant initiated UNICEF ’s core strategy : GOBI-FFF . This acronym , which addresses the specific areas that Grant desired to reform , stands for Growth monitoring , Oral Rehydration Therapy , Breastfeeding , Immunization , Food supplements , Family planning , and Female education . Establishing this new foundation attracted many prominent supporters , such as William Foege and Audrey Hepburn ; however , it also attracted quite a few cynics , such as Halfdan Mahler . Due to his integrity and hard work , Grant was finally able to gain the support of the president of Columbia for a vaccination campaign . This campaign consisted of three days of vaccinating the children of Columbia . Because of this campaign , more vaccination campaigns were able to be established in other countries . Another a huge accomplishment Grant achieved was the World Summit for Children , which consisted of seventy-one world state leaders meeting together to discuss UNICEF and its mission of saving the sick children . Amazingly , the World Summit for Children was the biggest collection of world leaders who had come together to discuss one specific concern . Despite having to go against the very grain of society , James P. Grant radically changed the lives of children everywhere
World Summit for Children
World Summit for Children
How to Change the World