In addition to its production budget , Fox and Walden spent around $ 100 million to promote the film around the world . In late November 2009 , three still pictures from the film were released on the social networking site Facebook . In February 2010 , Narnia.com , the official domain , returned after a nine-month hiatus , bringing exclusive reports from the set . The full site , with the first trailer , information on the film 's story and cast , and other content , opened on June 17 , 2010 . The film 's first promotional banner was presented at the 2010 Cannes Film Festival , which was followed by a teaser poster in May 2010 . A Christian '' Narnia '' conference was held from June 3 – 6 , 2010 , at Taylor University in Upland , Indiana . Director Michael Apted and some of the producers gave exclusive commentary on and first looks at the film , including a 5-minute " super trailer " . Franklin Graham 's Samaritan 's Purse program promoted an international relief campaign entitled '' Operation Narnia '' to donate relief goods to children around the world from July to December 2010
2010 Cannes Film Festival
2010 Cannes Film Festival
The Chronicles of Narnia: The Voyage of the Dawn Treader