The music video features the band acting like celebrities with shots of them performing the song . In an interview with Dose.ca , Cam explained how the song " was originally kind of meant to be an ironic stab at that kind of life , that , like , overly hyped , almost celebrity-for-no-good-reason kind of phenomenon that 's been going on . " He also explained that none of the video actually rings true to how they really act : " Oh ! Absolutely none of it , except when we 're on stage . I think that 's the only look you get into what we actually do . I think everything else is meant to be over the top and ridiculous . " He also talked about how the performance scene was recorded at " maybe triple the speed of what it 's normally done at , and then , in post-production , we slowed it down . It gives this cool effect where it looks like you 're in time , but you 're still in slow motion . " The music video received four nominations at the 2011 MuchMusic Video Awards , winning one , Pop Video of the Year . The other three nominations were Video of the Year , UR Fave : Artist , and UR Fave : Video
2011 MuchMusic Video Awards
2011 MuchMusic Video Awards
Whoa Is Me