'' Entertainment Weekly '' s Nolan Freeley compared the group 's outfits to those of Cookie Lyon from the Fox drama '' Empire '' . In a positive review , Peter A. Berry of '' XXL '' called the video a " perfectly pop visual for a song tailor-made for the chill vibes of a newly arrived summer . " '' Teen Vogue '' 's Devon Elizabeth praised the colorful aesthetic presence in the video commenting that its visuals " are bound to make anyone crave some slumber party fun with their girl squad . " Fuse writer Bianca Gracie noted its scenery and sexuality expressed in the group 's choreography , according to her the women of Fifth Harmony transformed a motel parking lot into their " own dance party as they show off their sultry moves and party-ready outfits . " Echoing similar feelings to Gracie , Mike Wass of Idolator thought the members proved themselves as " competent dancers " in the video , although he felt the dance routine as simple , he perceived they executed it very well , transforming it in one of the best things in the video . He also commented about the changes they endured , which are displayed in the video . In a mixed-positive review , Beatrice Hazlehurst of '' Paper '' criticized how the group 's wardrobe was followed by them grinding on " floral bedspreads under hot neon lights " but reiterates that she is " not mad " . She follows her review by calling Gucci Mane the highlight of the video . The music video received the nominations for Best Pop Video , Best Choreography and Song of the Summer at the 2017 MTV Video Music Awards . They won Best Pop Video , becoming their third award from this event and Gucci Mane 's first . As of July 2019 , the video has surpassed 80 million views
2017 MTV Video Music Awards
2017 MTV Video Music Awards
Down (Fifth Harmony song)