The music video was directed by Phil Griffin and released in September 2006 . It features Winehouse 's band playing their instruments while she sings to the camera . The band members are wearing dressing gowns/bath robes throughout the video , with one member dressed similarly to Donny Hathaway . It begins with Winehouse rising from bed and then moving to the bathroom . For the second verse , Winehouse is on a chair in a psychiatrist 's office , presumably explaining herself to an unseen therapist . In contrast to the lyrics , the video ends with Winehouse in rehab , sitting on a bed in a white-tiled clinical ward room with her band around her . The video was shot by director of photography Adam Frisch . On 31 May 2007 , " Rehab " debuted on MTV 's '' Total Request Live '' and later peaked at number one on 7 June . The music video was also nominated for Video of the Year at the 2007 MTV Video Music Awards , but lost out to Rihanna 's " Umbrella . " On 12 March 2007 , Winehouse performed the song live for her US television debut on the '' Late Show with David Letterman '' . And for a while , she replaced " Ray " with " Blake " , referring to her ex-husband , Blake Fielder-Civil , in live performances . She also replaced several times the lyrics , " I 'm gon na lose my baby " , with , " I 'll never lose my baby "
2007 MTV Video Music Awards
2007 MTV Video Music Awards
Rehab (Amy Winehouse song)