To coincide with Fashion Revolution Day , which seeks transparency in clothes production , the trailer of '' The True Cost '' was released on April24 , 2015 . It premiered at Cannes as a side screening during the 2015 Cannes Film Festival on May15 , when film producer Harvey Weinstein said , " This movie 's going to shock the fashion world " . A week before the official release , the crowd funders received personal links to allow them watch the film . Distributed by Life is My Movie and Bullfrog Films , It was released on May29 through iTunes , video on demand services , DVD , Blu-Ray , and in select theaters in Los Angeles , New York , Tokyo , and London . It has since been translated into 19 languages . After its release , companies that were subjects of the film , including H&M and Zara , defended themselves in a CNBC article . The film has been subject to dissonant reviews that ranged from extremely positive to very dismissive . Aggregator site Rotten Tomatoes says there were five positive reviews and three negative reviewswhich indicates that 63 % of critics were favorableand that it received an average score of 6.3 . Based on one positive , two mixed , and one negative review , Metacritic assigns an average score of 46 out of 100 . It also received an Environmental Media Awards nomination for Best Documentary Film
2015 Cannes Film Festival
2015 Cannes Film Festival
The True Cost