With the release of '' The Fame '' and '' The Fame Monster '' , Gaga revived electronic dance music during the late 2000s on radio . Jonathan Bogart from '' The Atlantic '' stated , " EDM came in by no back door but right through the front gate , with Lady Gaga 's " Just Dance " in late 2008 " and that " the sound did n't take long to spread " . DJ Tommie Sunshine told MTV that " there would n't be a David Guetta top 10 hit ... there would n't be this Black Eyed Peas record , if it was n't for '' The Fame '' . The influence of that record is epic , and we are hearing talking about all of this because of that . " '' St. Louis Post-Dispatch '' journalist Kevin C. Johnson with his article " Lady Gaga helps bring EDM to the masses " , acknowledges the impact . In the article , Rob Lemon said Gaga " definitely has had influence " and that she " is exposing people to the music , and anybody exposing people to it is part of the machine . " Radio personality Zane Lowe and record producer and DJ , Calvin Harris , address the impact of the album in a Beats 1 radio interview . Lowe states : " Mike Skinner told me this , cause we were having a debate about Lady Gaga and he was like " One thing you got ta remember about Lady Gaga , she put four-on-the-floor back on American radio " and that " up until that moment there was nothing resembling four-on-the-floor in pop music . " Harris adds : " A 100 % . They even had a hip-hop version of Poker Face , for radio " and that " it was the 4/4 one that hit , and then it just went ridiculous . " Andrew Unterberger of '' Billboard '' stated that " Gaga raised the standards for ambition in pop . " Unterberger said that " it did n't take long for Lady Gaga to prove that she was the asteroid pop music was begging to have crash through it . " He further stated that " other pop stars have picked up the slack " , concluding that Gaga " took American mainstream music at one of its least-interesting and most star-power-deprived moments and made it bigger , weirder , more visual and infinitely more personality-driven – in other words , much more fun . " Critics acknowledged that with '' The Fame Monster '' , Gaga started a trend in pop music with wearing bizarre and outrageous outfits . Page Six 's Jarett Wieselman stated : " I 've repeatedly hypothesized that the success and adoration bestowed upon Lady Gaga has led every female celebrity to assume that whether or not she cultivates a quirky personality , her options for fashion forwardness are limitless ! " He also said that " the ' Lady Gaga ' effect persists " . Tracie Egan Morrissey from Jezebel , said that 2011 MTV Video Music Awards 's red carpet " reeks of Lady Gaga 's influence " and that " ever since Lady Gaga came on the scene with her bizarre masks , tall hats and concept outfits , everyone thinks looking like an idiot on the red carpet is a sign of artistic integrity . " She continues : " Nicki Minaj has a horrible case of Gaga-itis " and that Katy Perry 's " cube on her head is totally her attempt at being avant fashion-y . " Jon Caramanica from '' The New York Times '' in his article " Girl Pop ’s Lady Gaga Makeover " states : " It 's Halloween-costume empowerment , sure , but her fingerprints are all over the revised images of Christina Aguilera , Rihanna , Katy Perry and Beyoncé ; and on new artists like Kesha , Janelle Monáe and Nicki Minaj " and that " the work she ’s done since her 2008 debut album ... has nudged loose conventional boundaries . " He then continued by saying that " If Lady Gaga has had direct impact on anyone , it 's been , most surprisingly , Beyoncé , who has spent the majority of her career impervious to influence from her peers . Yet in the last year , in the wake of a pair of collaborations with Lady Gaga — " Telephone " and " Video Phone " — she appears to have come alive . The videos for those songs showed her to be far more humorous than ever before " and " it ’s as if Lady Gaga swooped in and infected Beyoncé with a bug , a vampiric chain of events . " Credits adapted from the liner notes of '' The Fame Monster ''
2011 MTV Video Music Awards
2011 MTV Video Music Awards
The Fame Monster