Comedian Flip Wilson hired Monte Kay as his manager in 1963 when Wilson was 30 and Kay was 39 . Kay was known for founding the jazz club Birdland in 1949 . He had been producing jazz records , and managing jazz musicians ever since . Kay booked Wilson at comedy clubs in New York City and Los Angeles , and in 1965 he arranged for Wilson to appear on '' The Tonight Show '' with Johnny Carson . Wilson had already released a few comedy albums , the last two with Atlantic Records , but he was interested in taking greater control . In 1969 , Kay and Wilson co-founded Little David Records to release new albums , starting with '' The Devil Made Me Buy This Dress '' ( named for a comedy line spoken by Wilson 's character Geraldine ) , and to sign other comedians and musicians . Released in February 1970 , '' The Devil Made Me Buy This Dress '' won the 1970 Grammy Award for Best Comedy Recording at the 13th Annual Grammy Awards held in March 1971 . The album was certified Gold on July 22 , 1970
13th Annual Grammy Awards
13th Annual Grammy Awards
Little David Records