On February 9 , 2013 , The Hub held a " Coronation Concert " in Los Angeles to promote the episode , hosted by Miss America 2013 winner Mallory Hagan . Despite stating that she was more of a '' Strawberry Shortcake '' fan growing up , Hagan felt honored to participate in the event since she supported the series ' aim to teach lessons about friendship and acceptance , considering it " a great way to show little girls that they can be empowered by trying to reach their goals . " The premiere of " Magical Mystery Cure " on The Hub was also preceded by a marathon of previous '' Friendship is Magic '' episodes . Hasbro also released new merchandise later in the year featuring Twilight Sparkle 's new princess form
Miss America 2013
Miss America 2013
Magical Mystery Cure