The music video of the song is an elaborate performance of the band dancing on eight treadmills , arranged in two rows of four and in alternating opposite directions , in a single continuous take . Choreographed by Trish Sie and directed by Sie and the band , it took a total of seventeen attempts to complete the video . As in the band 's video for " A Million Ways " , Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash , following the format from the dance choreographed for the song " C-C-C-Cinnamon Lips " , which Tim sings . The video debuted on YouTube on July 31 , 2006 . , it had been viewed over 50 million times , but the video was taken down and reposted and now currently has over 43 million views . It premiered on VH1 's Top 20 Countdown that same day . OK Go performed the dance routine live at the 2006 MTV Video Music Awards
2006 MTV Video Music Awards
2006 MTV Video Music Awards
Here It Goes Again