The accompanying music video was directed by Xavier Dolan and co-stars Adele and Tristan Wilds . The music video for the song broke the Vevo Record by achieving over 27.7 million views within a 24-hour span , held previously by Taylor Swift 's " Bad Blood " which accumulated 20.1 million views in that timeframe . The record was then later broken by Swift in 2017 for the video for her song “ Look What You Made Me Do ” which gained over 43.2 million views in the timeframe . " Hello " also broke the record for shortest time to reach one billion YouTube views ( 87 days ) . The clip received seven nominations at the 2016 MTV Video Music Awards , including Video of the Year and Best Female Video . Adele promoted the song with a live performance on a BBC one-hour-long special , entitled '' Adele at the BBC '' . At the 59th Annual Grammy Awards , " Hello " won three Grammy Awards : Record of the Year , Song of the Year , and Best Pop Solo Performance . At the 36th Brit Awards , " Hello " won British Single of the Year and was nominated for British Video of the Year
59th Annual Grammy Awards
59th Annual Grammy Awards
Hello (Adele song)