His biggest coup was , undoubtedly , engaging The Beatles for two shows on 6 June 1964 . As part of their 1964 world tour , which supported the release of '' A Hard Day 's Night '' , they spent three days in the Netherlands , a stay that included a ( playback ) concert for television and a boat tour of the Amsterdam canals . For this leg of the world tour Ringo Starr , who had collapsed during a photo shoot , had been replaced by Jimmie Nicol . Essing paid 40,000 guilders for the band to play two shows , of 24 minutes and 8 songs each . The event continues to live on in the local imagination : a Beatles in Blokker monument was raised in 1999 , and in 2014 the fiftieth anniversary was celebrated with an exhibition
1964 world tour
The Beatles' 1964 world tour
Ben Essing