Social media can also be a catalyst for prosocial behavior . One example occurred during the relief efforts in the wake of the 2011 Tōhoku earthquake and tsunami off the coast of Japan , when users turned to Facebook and Twitter to provide financial and emotional support via their social networks . Direct donations to Japanese relief were possible on The Red Cross fan page on Facebook , and via online discount sites like Groupon and LivingSocial
2011 Tōhoku earthquake and tsunami
2011 Tōhoku earthquake and tsunami
Prosocial behavior