NBC 's relationship with college basketball dates as far back as February 28 , 1940 , when W2XBS ( the future flagship station for NBC , WNBC ) presented a doubleheader at New York City 's Madison Square Garden . The University of Pittsburgh faced off against Fordham University , followed by Georgetown University against New York University . NBC did not start airing regular season games until about 1975 – 76 , when the network partnered with the ad-hoc sports service TVS Television Network . While NBC Sports ' on-air talent was used , the production was covered by TVS . By this point , NBC would air regional and national games on Saturdays , and national games ( called by Dick Enberg , Al McGuire and Billy Packer ) on Sundays . As for the regional telecasts on Saturdays , typically in the Northeast , before the game featuring the Big East or Atlantic 10 conferences , it was the " ECAC Game of the Week "
Big East
Big East Conference (1979–2013)
College Basketball on NBC