In August 2000 , Rosenblatt became the interim CEO of the ailing DrKoop.com . His participation was part of a larger effort by investors to reconfigure the business into a hybrid online and offline venture that was structured to be less dependent on the erratic flow of advertising dollars . The turn-around was nearly complete when the Internet market collapsed and 9/11 occurred , causing the company to file for bankruptcy in December 2001
9/11
September 11 attacks
Richard Rosenblatt