The music video was shot in the Rock Circus , and former Zoo clothes shop located at 32 Carnaby street and Pinewood studios in London , England in February 1992 . It featured U2 and their own lookalike band the Doppelgangers for parts of the video . It was directed by Kevin Godley , formerly of 10cc and Godley & Creme , and produced by Iain Brown . It won an MTV Video Music Award in 1992 for Best Special Effects for its unique 360-degree camera rollover rig , designed and built by Simon Tayler of Artem in London specifically for the video . The video also features a snippet of Sega 's arcade version of G-LOC : Air Battle
MTV Video Music Award
1992 MTV Video Music Awards
Even Better Than the Real Thing