Fishman 's most cited piece of literature is titled “ ValuJet Flight 592 : Crisis communication theory blended and extended . ” In this work , Fishman uses the communication surrounding the crash of ValuJet Flight 592 as the scenario for which he applies a type of blended methodology approach to crisis communication . The blend he devised uses components from three previously existing crisis communication theories : Steven Fink 's Natural History Approach , William Benoit 's Image Restoration Approach , and Thomas Birkland 's Focusing Events Approach
ValuJet Flight 592
ValuJet Flight 592
D.A. Fishman