This is one of three tracks on '' The Beginning '' to be produced by Damien " DJ Ammo " LeRoy , the other two being the lead single " The Time ( Dirty Bit ) " and " Do It Like This " . '' The Beginning '' 's third single was announced on The Black Eyed Peas ' official website on May 9 , 2011 . Described as a " buzzing , hot club jam " , it features whooshing synths and slap-funk bass grooves . It is the longest track on the album at close to six minutes . The Black Eyed Peas member will.i.am told '' Spin '' magazine that he is proud enough of the song that he 'd even play it for Jay-Z . " I would go to Jay 's studio and play this be like ' Boom ! Check it out ! " , said Will . " Then I go dirty Caribbean on him on the last verse . " Monica Herrera wrote for '' Billboard '' that " the music is expertly produced , but problems arise when Will.i.am claims the same of his wordplay . On the track ' Do n't Stop the Party ' , he chest-thumps , ' Kill you with my lyricals/Call me verbal criminal . ' It 's a silly boast for an artist who clearly focuses on beats over rhymes , and is probably better off for it . " Andy Gill wrote for '' The Independent '' that " with martial synth-stomp riffs , spartan electro beats and loping bass grooves driving tracks whose single-mindedness is signalled by titles like ' Do n't Stop the Party ' . " A positive review came from Bill Lamb , editor from About.com , who went to say that : " BEP boost the beat as they request ' Do n't Stop the Party ' . " Lamb said that " will.i.am starts talking about futurism here again and sure enough we find ourselves in the middle of a futuristic sounding trance break . The party reaches its peak about five minutes into the song , and it is exhilarating . " Other positive reaction came from John Bush , editor from Allmusic who went to say that the song is a " scattered moment of respectability " and chose it as an " AMG Pick " . Gavin Martin wrote for '' Daily Mirror '' that " the operatically ambitious ' Do n't Stop the Party ' gives way to a briefly terrifying interlude that is more or less a declaration of earth-shaking sonic war . " The music video , which is directed by Ben Mor , features on-stage and backstage footages of the group during their ' The E.N.D. World Tour ' in Brazil in 2010 and was released to iTunes and YouTube/VEVO on May 10 , 2011 . Beside live footage of the tour , the video also features panoramic shoots of Brazilian landscapes and city life . Closing section of the video documents a visit to a Brazilian record shop , during which close-ups of records by José Roberto Bertrami , Afrika Bambaataa & The Soulsonic Force , Carlos Malcolm and Di Melo are shown
The E.N.D. World Tour
The E.N.D. World Tour
Don't Stop the Party (The Black Eyed Peas song)