As the general election season began , Nixon focused his efforts on the " big seven " states : California , Illinois , Michigan , New York , Ohio , Pennsylvania , and Texas . He hired Roger Ailes , whom he had first encountered during an appearance on '' The Mike Douglas Show '' , to produce one hour television programs to advertise the campaign in strategic regions . The campaign also continued to use televised town hall segments throughout the campaign , which aired live , featuring real voters whom were instructed to ask tough questions , following the campaign 's belief that Nixon would respond well to such questions . Starting the ground campaign tour , during his first stop in Springfield , Illinois , he discussed the importance of unity , stating that " America now needs to be united more than any time since Lincoln . " He then traveled to Michigan , Ohio and Pennsylvania before returning to New York , meeting with Governor Rockefeller . In those Gallup polls following the convention , Nixon led Humphrey 45 % to 29 % and topped McCarthy 42 % to 37 % . At the end of the month , Hubert Humphrey narrowly won Democratic presidential nominee over McCarthy at the Democratic convention , which was filled with protest and riots . Analysts saw the Democrat 's split , along with lacking " law and order " at the convention , positioning Nixon well . Shortly before the convention and throughout the general election , Nixon received regular briefings from President Johnson on developments in the Vietnam War . The President made it clear to Nixon that he did not want the war to be politicized , to which Nixon agreed , although questioning Humphrey 's eventual compliance
Democratic convention
1968 Democratic National Convention
Richard Nixon 1968 presidential campaign