On September 12 , 2010 , Gaga made an appearance on the 2010 MTV Video Music Awards . During the acceptance speech for her Video of the Year award , Gaga announced the title of the album and sang the chorus of the its title track . Described by Gaga as " a Christmas gift for my fans " , Gaga announced the release dates of the album and its lead single at the stroke of midnight on January 1 , 2011 via Twitter , supplementing it with a black-and-white photograph in which Gaga is " nude from the waist down , with her hair blowing about , and sporting a jacket with the name of the album emblazoned in what looks like bedazzled jewels . " At a November 2010 show of The Monster Ball Tour in Gdansk , Poland , Gaga announced that the album could have up to twenty tracks , adding that production for the album was coming to a close . In an interview with '' Vogue '' in February 2011 , Gaga confirmed that there would be a total of seventeen tracks on the album , of which fourteen would make the final cut to the standard edition . The other three songs were initially to be released on an exclusive deluxe edition of the album at Target ; however , Gaga later ended her partnership with Target in response to the company 's donation of US$ 150,000 to the conservative political group Minnesota Forward
2010 MTV Video Music Awards
2010 MTV Video Music Awards
Born This Way (album)