Consciousness-Raising ( also called awareness raising ) is a form of activism , popularized by United States feminists in the late 1960s . It often takes the form of a group of people attempting to focus the attention of a wider group on some cause or condition . Common issues include diseases ( e.g. breast cancer , AIDS ) , conflicts ( e.g. the Darfur genocide , global warming ) , movements ( e.g. Greenpeace , PETA , Earth Hour ) , and political parties or politicians . Since informing the populace of a public concern is often regarded as the first step to changing how the institutions handle it , raising awareness is often the first activity in which any advocacy group engages
Darfur genocide
Darfur genocide
Consciousness raising