The song 's accompanying music video was directed by Hype Williams and was filmed in downtown Los Angeles . The video is presented as an underground party and has been described as showcasing a darker and sexier side of Kesha compared to previous videos . The song has been performed in North America at the 2010 American Music Awards , and on her worldwide Get Sleazy Tour
2010 American Music Awards
American Music Awards of 2010
We R Who We R