Upon its unveiling , " Face the Shadow " became the subject of controversy due to allegations that the song conveyed political messages . In particular , it was believed that the song was intended to pay tribute to the victims of the Armenian Genocide ( whose centenary was commemorated roughly a month prior to the contest on 24 April 2015 ) , with its lyrics and its original title , " Do n't Deny " , perceived to be a call for recognition of the genocide . Critics also alleged that the song 's music video contained visuals alluding to the genocide , with one scene depicting the group 's members posing for a family photo in World War I-era outfits , and then disappearing from sight . Representatives of Azerbaijan — which , alongside Turkey , denies the genocide — criticized the song for its alleged political themes , and stated that they would " act adequately " to prevent the contest from being " sacrificed to the political ambitions of a country . " On 16 March 2015 , the Armenian delegation announced that it would change the title of the song from " Do n't Deny " to " Face the Shadow " to quell concerns over the alleged political themes of the song and to " strengthen " its themes ; the song 's original title still appears as part of its refrain . The delegation continues to deny any specific political subtext in the song
centenary
100th anniversary of the Armenian Genocide
Face the Shadow