The 1986 music video ( directed by Zbigniew Rybczyński ) features time-lapse photography of New Yorkers on the street . A trio of men in yellow hazmat suits attempt to package people in " original wrappers " of cardboard . Shots of Reed are interspersed , wearing a fedora and an overabundance of glitter ( most likely a reference to Michael Jackson ) . Rollerskaters and fireworks are mixed within scenes of the hazmat men capturing men and women . They attempt to capture a Dachshund , but it escapes its box . It was nominated for Best Editing at the 1987 MTV Video Music Awards
1987 MTV Video Music Awards
1987 MTV Video Music Awards
The Original Wrapper