In November 2016 , three men filed a class-action lawsuit against Chipotle alleging that a burrito was listed as containing only 300 calories , when in fact it contained more . They are seeking " unspecified damages and for an injunction against the company to prevent it from posting what it calls misleading information on its food . " In the past , Chipotle mainly relied on billboards , radio ads , and word of mouth to advertise . In 2012 , Chipotle aired its first nationally televised commercial during the 54th Annual Grammy Awards ceremony . In 2010 , the company initiated an ad campaign that mocks advice given to Chipotle by advertising agencies . Chipotle has run many promotions giving out free food to potential customers , especially when opening a new store . Stores also give out free burritos on certain holidays ; for instance , on Halloween , some locations have had promotions in which free burritos are given to people who come dressed as a burrito . Chipotle gave away free burritos to reporters during the 1997 trial of Timothy McVeigh , which took place in Chipotle 's hometown of Denver . In addition , stores offered free burritos to those displaced by Hurricane Katrina . Chipotle received attention when Ozzy Osbourne 's reality show '' The Osbournes '' featured the company 's burritos heavily . For Halloween 2010 , Chipotle announced that customers dressed as a processed food product would receive a burrito for $ 2 . The event was part of a $ 1 million fundraiser for '' Jamie Oliver 's Food Revolution '' called " Boorito 2010 : The Horrors of Processed Food . " For " Boorito 2011 " , customers dressed in costumes " inspired by family farms " will receive a menu item for $ 2 , with proceeds from the promotion going to The Chipotle Cultivate Foundation and Farm Aid . The promotion is aimed to increase awareness of family farms . Also in support of family farms , Chipotle released music videos of Karen O of the Yeah Yeah Yeahs and Willie Nelson . On September 12 , 2013 , Chipotle released an animated short called '' The Scarecrow '' , with a companion mobile video game ; both feature a narrative heavily critical of industrial farming , but little in the way of direct marketing for the chain . The short features a cover of " Pure Imagination " from '' Willy Wonka & the Chocolate Factory '' , sung by Fiona Apple . It was named one of the worst advertisements of 2013 by The Wall Street Journal
54th Annual Grammy Awards
54th Annual Grammy Awards
Chipotle Mexican Grill