Island Records initially commissioned a music video to be directed by Colin Tilley ; however , the video was later scrapped and re-shot with Director X. Released on May 3 , 2012 , the video broke the VEVO record for having the most views in a 24-hour period with 8.00 million , later bested by One Direction 's " Live While We 're Young " ( 8.24 million ) . As part of promotion for the song , Bieber performed " Boyfriend " in a number of live appearances , including at the second-season finale of '' The Voice '' , and at the 2012 Billboard Music Awards . The rapping duo Ying Yang Twins also released a remixed version of the track with new verses added . Another remix of " Boyfriend " features 2 Chainz , Mac Miller and Asher Roth
2012 Billboard Music Awards
2012 Billboard Music Awards
Boyfriend (Justin Bieber song)