The film 's merchandise , consisting head gear , jackets , map scarfs , bags and shirts , all with fabric prints of title logo , were made available for online purchase . On 30 January 2014 , Alia Bhatt promoted the film on the sets of Dance India Dance . On 13 February 2014 , Hooda , Bhatt , Ali , A. R. Rahman and the director of Disney UTV made an appearance at Cineworld in Feltham to promote the film as well for its first International premiere at the 64th Berlin International Film Festival . Ali and Alia Bhatt promoted the film at an event in Taj West End , Bengaluru . The leading duo and Imtiaz Ali appeared on the show Comedy Nights with Kapil to promote the film . Actor Ranbir Kapoor had seen an early cut of the film . He arrived at the Film City studios where he , Imtiaz Ali and Alia Bhatt moved around in the truck and had a talk about the film . This activity of promotion was filmed for the news channel Times Now
64th Berlin International Film Festival
64th Berlin International Film Festival
Highway (2014 Hindi film)