The company survived the Great Chicago Fire , despite its location in the middle of the city , as all of its merchandise was kept in a fireproof safe . In 1889 , Charles Daniel Peacock assumed control of the business and changed the name to the current C.D. Peacock . They issued their first retail catalog in 1893 , which coincided with the World 's Columbian Exposition . Later , company president Walter C. Peacock became an important figure in Chicago and Illinois sporting circles
Great Chicago Fire
Great Chicago Fire
C.D. Peacock