Guitarist Jimmy Page considers Led Zeppelin at this point to have been at their artistic peak . However , despite selling out their concerts , the tour had the lowest profile of all of the band 's eleven North American concert tours , being vastly overshadowed by the Rolling Stones ' tour of the same period , much to the annoyance of Led Zeppelin . In order to prevent this from happening again , the band 's manager , Peter Grant , decided to hire PR consultants to help promote subsequent tours
tour of the same period
The Rolling Stones American Tour 1972
Led Zeppelin North American Tour 1972