The music video premiered at the 2015 Kids ' Choice Awards on March 28 , 2015 . It was uploaded the same day to the group 's official Vevo account and directed by Cameron Duddy . The video follows a similar concept from their lead single , " Boss " , focusing on themes of self-worth , confidence and female empowerment . The " Worth It " music video earned Fifth Harmony their first Vevo certified award in July 2015 and later reached the one-billion-view mark on July 27 , 2016 . With over 1.7 billion views , it is now one of the 50 most viewed YouTube videos of all time and the second-most watched YouTube video by a girl group , being overtaken at the number one spot for most watched video with " Work from Home " , which was released a nearly a year later . As of July 2019 , the video has surpassed over 1.7 billion views
2015 Kids ' Choice Awards
2015 Kids' Choice Awards
Worth It