Early research into media audiences was dominated by the debate about " media effects " , in particular the link between screen violence and real-life aggression . Several moral panics fuelled the claims , such as the incorrect presumptions that '' Rambo '' had influenced Michael Robert Ryan to commit the Hungerford massacre , and that '' Child 's Play 3 '' had motivated the killers of James Bulger
Hungerford massacre
Hungerford massacre
Audience theory