Until 2008 , the chain operated a store named '' Brevik '' , for the town Brevik in Telemark . In February 2012 Thor Steinar opened a new store in Chemnitz also with the name '' Brevik '' . Its similarity to the last name of Anders Behring Breivik ( who committed the 22 July 2011 Norway attacks ) in conjunction with his far-right politics led to public outcry and local authorities are seeking to have the store closed . The store was eventually renamed
2011 Norway attacks
2011 Norway attacks
Thor Steinar