During the Miss World 2011 Final in London , Nelson Mandela presented Beauty with a Purpose with a message which was read out by his grandson , Chief Mandela : ‘ It is indeed a proud moment for me to stand in front of you today to deliver a message of support from my grandfather Nelson Dalibhunga Mandela , former president of South Africa . Throughout his life , Nelson Mandela has supported humanitarian actions aimed at serving marginalised individuals and communities of our world . Nelson Mandela therefore salutes the Beauty with a Purpose programme which helps children worldwide and which also mobilises young people to be involved in their own country with a useful purpose to assist disadvantaged children . Nelson Mandela would like to extend a congratulatory message to the Beauty with a Purpose programme as you celebrate your 40th birthday and wishes that you grow from strength to strength as you continue with your work of empowering young people to be of service to their communities . ’ The Miss World contestants ( with the help of their Miss World National Organisations ) have set up Beauty with a Purpose projects in more than 100 countries
Miss World 2011
Miss World 2011
Beauty with a Purpose