Entwistle wrote this on one of his pictures : Now ... ! I 'm still the Bass Guitarist . If you 're reading this Bio at a show – do n't forget to wave – I 'm the one on the left . If you 're reading this at an Art Show – Help support a starving Artist BUY SOMETHING ! Entwistle died in Room 658 at the Hard Rock Hotel and Casino in Paradise , Nevada , on 27 June 2002 , one day before the scheduled first show of the Who 's 2002 United States tour . He had gone to bed that night with a local stripper , who awoke the next morning to find Entwistle cold and unresponsive . The Clark County medical examiner determined that his death was due to a heart attack induced by a cocaine overdose . Entwistle was 57 years old . His funeral was held at St Edward 's Church in Stow-on-the-Wold , Gloucestershire , England , on 10 July 2002 . His body was cremated and its ashes were buried privately . A memorial service was held on 24 October at St. Martin-in-the-Fields , Trafalgar Square , London . Entwistle 's huge collection of guitars and basses was auctioned at Sotheby 's in London by his son , Christopher , to meet anticipated taxes on his father 's estate
2002 United States tour
The Who Tour 2002
John Entwistle