On July 13 , at the 2016 ESPY Awards show , along with Kareem Abdul-Jabbar , he performed a tribute song titled " I Was A Rock " for the late Muhammad Ali . On August 16 , 2016 , Chance wrote the single " We the People " paired in a Nike commercial titled " Unlimited Together " , a film directed by Hiro Murai . A second commercial was released on October 4 , by Nestlé , to promote the Kit Kat bar , with Chance starring in costume remixing their jingle . On September 15 , 2016 , Chance began his Magnificent Coloring World Tour in San Diego
2016 ESPY Awards
2016 ESPY Awards
Chance the Rapper