Its accompanying music video , directed by Jonas Åkerlund , portrayed Madonna and her friends enjoying themselves , while traveling in a limousine driven by comedian Ali G. Academics noted the use of American imagery in the clip , especially Madonna 's cowboy garb and her popularizing of cowboy fashion . In order to promote its parent album , Madonna performed " Music " at the 2000 MTV Europe Music Awards and at the 43rd Annual Grammy Awards the following year , where it was nominated in the categories of Record of the Year and Best Female Pop Vocal Performance . Additionally , the song has been a regular staple in the set list of five of Madonna 's concert tours , the last being the Rebel Heart Tour ( 2015 – 2016 )
2000 MTV Europe Music Awards
2000 MTV Europe Music Awards
Music (Madonna song)