Various promotional material was made to sponsor Embassy cigarettes , such as magazine advertisements . A slogan used was '' " Inhale to your heart 's content ! " '' In 1973 , Embassy became the title sponsor of the new Embassy Racing With Graham Hill ( commonly known as Embassy Hill ) Formula One motor racing team , founded by two-time World Champion Graham Hill . Hill was also the team 's lead driver for its first two years , but Embassy Hill did not enjoy success , securing only three points-scoring finishes in three years of racing . In 1975 , Hill , his driver Tony Brise and four other members of the team died in an aircraft accident . The team was closed afterwards
aircraft accident
Graham Hill plane crash
Embassy (cigarette)