Soon after , Kielburger established Free The Children with a group of his 12-year-old classmates . The organization was formed to raise awareness in North America about child labour and to encourage other children to get involved in the issue . One of the group 's first actions was to collect 3,000 signatures on a petition to the prime minister of India , calling for the release of imprisoned child labour activist Kailash Satyarthi , who went on to win the 2014 Nobel Peace Prize . The petition was sent in a shoe box wrapped in brown paper . On his eventual release , Satyarthi said , " It was one of the most powerful actions taken on my behalf , and for me , definitely the most memorable . " Shortly afterward , Kielburger spoke at the convention of the Ontario Federation of Labour , where union representatives pledged $ 150,000 for a rehabilitation centre in India . The Bal Ashram centre was built by Satyarthi
2014 Nobel Peace Prize
2014 Nobel Peace Prize
WE Charity