Author Douglas Kellner noted that the multiculturalism in her music videos and her culturally transgressive moves " turned out to be highly successful moves that endeared her to large and varied youth audiences . " In the fall of 1986 , Sire Records held Madonna 's " Make My Video " contest that involved MTV viewers to make their own videos for " True Blue " . Thousands of viewers submitted their recorded tapes which were mainly made using home-made video equipment and featured themselves or relatives as the actors . MTV publicist Peter Danielson said that many of the submissions featured teenagers imitating Madonna . Her Spanish look in the music video for " La Isla Bonita " became popular and appeared in the fashion trends at that time in the form of boleros and layered skirts accessorizing with rosary beads and crucifix like the video . In recognition of her impact on popular culture through her music videos , Madonna was honored with the Video Vanguard Award at the 1986 MTV Video Music Awards , only four years into her career . She became the first female artist to receive such career achievement from MTV
1986 MTV Video Music Awards
1986 MTV Video Music Awards
True Blue (Madonna album)