In 1906 Lenox established Lenox , Inc . Lenox ’s company finally received a large order from a retailer , Shreve and Company . Soon after the delivery , the retailer ’s store was leveled in the 1906 San Francisco earthquake and everything destroyed , except for an undamaged single Lenox bone china plate . This plate became the cornerstone of Lenox 's marketing campaign
1906 San Francisco earthquake
1906 San Francisco earthquake
Walter Scott Lenox