Jacqueline Smith of '' The New Zealand Herald '' gave '' The Experiment '' four out of five stars , and praised its mainstream appeal and the variation within the album . '' Rip It Up '' Matt Ruys awarded '' The Experiment '' four out of five stars , calling it " arguably one of the best New Zealand male pop records of the new millenium " . '' The Press '' Vicki Anderson wrote , " This is one experiment that seems to have worked out for Dane Rumble " . Kristin Macfarlane from the '' Bay of Plenty Times '' was very favourable in her review of the album , and lauded its catchy tunes . She noted that many radio-friendly songs become repetitive , however that does not apply to those on '' The Experiment '' . Conversely , '' The Nelson Mail '' Nick Ward gave the album two-and-a-half stars , dismissing the radio-friendly nature of the album and describing it as " chart fodder " . Simon Sweetman of '' The Dominion Post '' gave '' The Experiment '' one star out of five and wrote , " This album will be shoved down people 's faces as being great new music from New Zealand and it 's not . It 's horrible . " '' The Experiment '' was nominated in four categories at the 2010 New Zealand Music Awards : Album of the Year , Breakthrough Artist of the Year , Best Male Solo Artist and Best Pop Album . It won the award for Best Male Solo Artist , while Gin Wigmore 's '' Holy Smoke '' took out the other three categories
2010 New Zealand Music Awards
2010 New Zealand Music Awards
The Experiment (Dane Rumble album)