On October 23 , 2015 , '' TheWrap '' promoted '' Loving '' by releasing the first image of the film , featuring Edgerton 's Richard Loving and Negga 's Mildred Loving . On July 12 , 2016 , '' Loving '' was promoted by the release of a trailer by Focus Features , was praised by reviewers . '' The Huffington Post '' 's Zeba Blay described the trailer as " breathtaking " , while noting it to be a beautiful testimony to the concept of love verses racial divide . '' The New York Times '' 's Mekado Murphy stated that the trailer " suggests the film will make a strong case for Oscar consideration a year after the Academy was the subject of blistering criticism for its all-white slate of acting nominees . " '' Time '' 's Eliza Berman wrote that the trailer " offers a glimpse of a simple life violently interrupted by a sheriff with a flashlight in the middle of the night . " '' Loving '' premiered at the Cannes Film Festival , on May 16 , 2016 in Cannes , France , where it had been selected to compete for the Palme d'Or , before screening at the Champs-Élysées Film Festival , in which it had been selected to open , on June 7 , 2016 . On May 16 , 2015 , it was announced that Mars Distribution had acquired distribution rights to the film in France . On February 13 , 2016 , '' Deadline Hollywood '' announced at the Berlin International Film Festival that Focus Features had acquired distribution rights to the film , including distribution in North America and international territories , such as the United Kingdom , Germany and Latin America
Berlin International Film Festival
66th Berlin International Film Festival
Loving (2016 film)