In 2017 , the " truth " campaign showed how the tobacco industry has targeted African-Americans , low-income communities , LGBTQ individuals , members of the military as well as those with mental health conditions . The campaign encouraged young people to take note of the industry 's advertising tactics while educating teens on the tobacco-related health disparities across these demographics . Initial documentary style videos created for this campaign featured comedian and actress Amanda Seales and premiered at the 59th Annual Grammy Awards . Later videos , premiered at the 2017 MTV Video Music Awards and featured journalists Kaj Larsen and Ryan Duffy , as well as rapper Logic
59th Annual Grammy Awards
59th Annual Grammy Awards
Truth (anti-tobacco campaign)