When KPIX 's first competitor , KGO-TV , signed on in May 1949 , KPIX produced programs to welcome it into the Bay Area . KPIX cameras were used on the first episode of the CBS News program '' See It Now '' on November 18 , 1951 , which opened with the first live simultaneous coast-to-coast TV transmission from both the East Coast ( the Brooklyn Bridge and New York Harbor ) and the West Coast ( KPIX-produced images of the Golden Gate Bridge and San Francisco Bay ) , under the narration of Edward R. Murrow . Under its first general manager , Phil Lasky , KPIX gained an early reputation for news coverage , being noted for originating national CBS coverage of the Japanese Peace Conference of 1951 ( the event which " officially " brought an end to World War II , similar to the function that the Treaty of Versailles served for World War I ) , held in San Francisco ( for which Lasky was commended by then-CBS News president Sig Mickelson ) , as well as local news coverage of the 1953 crash of an Australian airliner while on approach to San Francisco International Airport , and a powder explosion a few weeks afterward at an explosives plant in suburban Hercules . The First Bay Area sports telecast was on December 22 , 1948 when the San Francisco Shamrocks vs Oakland Oaks was on KPIX TV . KPIX , owned by Associated Broadcasters ( KSFO ) was the first TV station in Northern California . There were only roughly 600 TV 's in the Bay Area in 1948 . In regards to sports programming , KPIX originated the annual college football East-West Shrine Game for DuMont , and was the flagship station of the San Francisco Seals of the Pacific Coast League until 1954
1953 crash of an Australian airliner
BCPA Flight 304
KPIX-TV