This was the traditional home end of Sincil Bank up until 2013 but now takes visiting fans who bring large number of supporters . Built in 1990 , the Stacey-West Stand is named after two lifelong supporters - Bill Stacey and Jim West - who died in the Bradford City stadium fire . It replaced the old Railway End terrace in 1990 , which had a goods rail line running behind the enclosure until the line was demolished in the early 1990s . The Stacey-West Stand first had areas of terracing at either end with a large area of seating in between so that supporters had the choice of sitting or standing at games . However , when City were promoted to the old Division Two at the end of the 1997 – 98 season , the stand was made entirely terraced . This was because a number of large clubs then in Division Two , such as Manchester City , Stoke City and Burnley were expected to bring large travelling support to Sincil Bank . This convinced the club that the Stacey-West stand should hold visiting fans , rather than a portion of the Co-op Stand . However , when the club was relegated back to the old Division Three in May 1999 , a grant by the Football Trust partially enabled just under 2,000 seats to replace the Stacey-West Stand terracing which meant that Sincil Bank , for the first time in the history of Lincoln City , was an all-seater stadium . The stand continued to house visiting supporters until it was given back to home fans in the 2002 close-season . But at the start of 2013/14 season it was announced that the stand will no longer be housing home supporters but only used as an away end for large quantities of supporters . As of 2016 the stand is now used for home fans on certain games Named as part of a two-year sponsorship with GoCar motor dealership in 2009 . Previously named the I.M.P.S. Stand since 2003 when local company '' Industrial Marine Power Services '' signed a sponsorship agreement with the club . The stand was built in 1992 and houses 17 executive boxes , Strikers bar for supporters and companies using the executive boxes and the Centre Spot , a fans ' bar that welcomes both home and away supporters on matchdays . It replaced the old South Park stand , which consisted of a small seated area and a terrace . As of 2013 visiting supporters now sit in half of the Bridge McFarland Stand and the Family Stand . If a large away crowd is expected then the Stacey West Stand is used to accommodate away fans instead
Bradford City stadium fire
Bradford City stadium fire
Sincil Bank