After writing her senior thesis about Facebook , Gleit was bullish on Facebook 's potential and applied to work there . She began work as a marketing associate on July 18 , 2005 , which was also her birthday . She came on board shortly after the company had hit 1 million users . In her role , Gleit promoted Facebook beyond colleges and to high schools , facilitating the eventual opening up of Facebook to all users . In 2007 , Zuckerberg asked Gleit to become a product manager for the growth team , and she accepted . The growth team was led by Chamath Palihapitiya . In 2009 , Gleit , describing her job to '' Newsweek '' , said " My job is n't done until literally everyone in the world is on the site . " Gleit was part of the team that worked on and released Facebook Safety Check in 2014 , inspired by people 's use of social media to connect with friends and family in the wake of the 2011 Tōhoku earthquake and tsunami . Putting this initiative in a broader context , Gleit later told '' Fast Company '' : " Zuckerberg wants us to take this data-driven , product-driven approach and apply that to other problems because it ’s not unique , per se , to growth " . Gleit continues to be in charge of Facebook Safety Check
2011 Tōhoku earthquake and tsunami
2011 Tōhoku earthquake and tsunami
Naomi Gleit