Joseph Uliano is the founder/executive producer of Black Label Content . a full service production company / creative agency that specializes in " on air " network marketing and promotions as well as long form content . Most recently Uliano completed his 4th Oscars campaign with the 87th Academy Awards , he also received Gold PROMAX awards for Best On Air Consumer Tie-in Brand Integrated Campaign . Recent branding and advertising work includes ABC 's , '' Duets '' , '' The River '' , '' Missing '' , '' Castle '' , '' Revenge '' , '' Scandal '' , ABC marketing and promotion for the Oscars , The Emmys , The American Music Awards and '' Dancing With The Stars '' . The live integrated campaign for the MTV Awards . Other branding and integrated marketing projects include The Interactive global launch for Mattel 's EAH
87th Academy Awards
87th Academy Awards
Joseph Uliano