Arnò produced the 2011 album '' L'imbarazzo '' by Italian singer Francesco Tricarico . Additionally , at the 2011 Sanremo Music Festival , Arnò conducted an orchestral performance of '' L'imbarazzo '' song " Tre Colori . " While traveling in England , Arnò came upon singer Jon Kenzie busking in a London Underground station . Arnò , impressed by Kenzie 's singing ability , approached him and asked him to come to his studio in Milan to record music together . Arnò wrote a new song called " A New Kind of Something " specifically for Kenzie 's voice , and the collaborative project Common Mama was formed . The song was mixed at Metropolis Studios by producer and engineer Tom Elmhirst , known for working with artists including Adele , Amy Winehouse , and Cee Lo Green . The song was featured by electronics company Acer in a television advertisement for their Iconia Tab A500 tablet computer , getting the song and the project international recognition . Based on its success , an official music video was produced for the song
2011 Sanremo Music Festival
Sanremo Music Festival 2011
Ferdinando Arnò