On September 23 , 2014 , Lamar released " i " as the first single from his third album . On November 15 , 2014 , Lamar once again appeared on '' Saturday Night Live '' as the musical guest , where he performed " i " and " Pay for It " , appearing alongside Jay Rock . Through his appearance , with blackout contacts and his braids partly out , Lamar paid homage to New York-based rapper Method Man , whose debut album '' Tical '' celebrated its 20th anniversary that day . In December 2014 , it was announced that Lamar had started a partnership with sportswear brand Reebok . On December 17 , 2014 , Lamar debuted a new untitled song on one of the final episodes of '' The Colbert Report '' . In early 2015 , Lamar won Best Rap Performance and Best Rap Song for his song " i " at the 57th Annual Grammy Awards . On February 9 , 2015 , he released his third album 's second single , titled " The Blacker the Berry " . Originally expected to be released on March 23 , 2015 , his new album '' To Pimp a Butterfly '' was released a week early on March 16 , 2015 to rave reviews . The album debuted atop the US '' Billboard '' 200 chart selling 324,000 copies in its first week , and established Spotify 's global first-day streaming record ( 9.6 million ) . Lamar was later featured on the cover of '' Rolling Stone '' , with editor Josh Eells writing he 's " arguably the most talented rapper of his generation . " On May 17 , 2015 , Lamar featured on the official remix of American singer-songwriter Taylor Swift 's song " Bad Blood " , as well as appearing in the music video.The original song is in Swift ’s fifth studio album “ '' 1989 '' ” . The single reached number one on the '' Billboard '' Hot 100 . '' To Pimp a Butterfly '' produced other three singles with accompanying music videos , " King Kunta " , " Alright " and " These Walls " . The music video for " Alright " received four nominations at the 2015 MTV Video Music Awards , including Video of the Year and Best Male Video . The song " For Free ? ( Interlude ) " also featured a music video , as did " u " with " For Sale " as part of the short film " God Is Gangsta . " In October 2015 , Lamar announced the Kunta 's Groove Sessions Tour , which included eight shows in eight cities . In early 2016 , Kanye West released the track " No More Parties in L.A. " on his official SoundCloud , a collaboration featuring Lamar and produced by West and Madlib . Lamar also performed a new song , " Untitled 2 " on '' The Tonight Show Starring Jimmy Fallon '' in January
57th Annual Grammy Awards
57th Annual Grammy Awards
Kendrick Lamar