An accompanying music video , directed by Stefani 's long-time collaborator Sophie Muller , was the first and only video to be filmed and broadcast on live television . The event , sponsored by the Target Corporation , took place during a commercial break for the 58th Annual Grammy Awards and cost an estimated $ 12 million to produce , making it one of the most-expensive music videos ever made . The video , which received positive comments from reviewers , includes several costume changes and a scene that pokes fun at the media scrutiny of Stefani 's personal life . Stefani performed " Make Me Like You " live on television , during her 2016 This Is What the Truth Feels Like Tour , and as part of her one-off MasterCard Priceless Surprises and Irvine Meadows Amphitheatre concerts
58th Annual Grammy Awards
58th Annual Grammy Awards
Make Me Like You