In Italy , the group performed " What Makes You Beautiful " at the 2012 Sanremo Music Festival on 14 February 2012 . In France , they performed " What Makes You Beautiful " and " One Thing " on '' Le Grand Journal '' on 22 February 2012 . In the United States , One Direction performed " What Makes You Beautiful " , " More than This " and " One Thing " on '' The Today Show '' at the Rockefeller Center on 12 March 2012 . An estimated 15,000 fans descended on the plaza . They also performed " What Makes You Beautiful " at the 2012 Kids ' Choice Awards on 31 March 2012 . One Direction performed " What Makes You Beautiful " and " One Thing " on comedy television show '' Saturday Night Live '' and also appeared in a comedy sketch with Sofía Vergara on 7 April 2012 . In Australia , they performed " One Thing " and " What Makes You Beautiful " at the 54th Logie Awards , where they also presented an award for " Most Popular New Female Talent " on 15 April 2012 . On 12 August 2012 , One Direction performed " What Makes You Beautiful " at the 2012 Summer Olympics closing ceremony in London , which represented the handover to Rio de Janeiro as the host of the 2016 Summer Olympics
2012 Summer Olympics closing ceremony
2012 Summer Olympics closing ceremony
Up All Night (One Direction album)