On 11 – 12 August 2012 , the Saturday and Sunday prior to the launch of the second series of '' Red or Black ? '' , ITV suffered the worst weekend in its 57-year history due to BBC One 's coverage of the 2012 Summer Olympics ; it was beaten to second place in the primetime league tables by BBC Three for the first time ever and the only ITV programme on 11 August that was one of the channel 's 30 most watched in the week 6 – 12 August 2012 was the ITV News at Ten . The Olympics closing ceremony the following night gave BBC One more than 20 times the audience share of ITV . While the lead was nowhere near as large on the remainder of the evenings , BBC One still beat ITV every night on the overall primetime audience share , except for Thursday night
Olympics closing ceremony
2012 Summer Olympics closing ceremony
Red or Black?