Nintendo aired its first-ever Super Bowl ad during the United States broadcast of Super Bowl LI . Set to the Imagine Dragons song " Believer " , the ad showcased the various play modes with the Switch and its launch titles , particularly '' Breath of the Wild '' , and upcoming releases ; while an ad to celebrate the 20th anniversary of '' Pokémon '' was broadcast the previous year during Super Bowl 50 , this ad was paid for by The Pokémon Company and not by Nintendo . Chavez said of the ad , " There 's no bigger stage in the U.S. on which to showcase the platform . I think it speaks to our confidence in the system . " Additional television commercials followed the Super Bowl spot , which were to demonstrate Switch 's use cases among different demographics , as well as " casual " and " core " gaming audiences . Such ad venues included the 2017 NCAA Division I Men 's Basketball Tournament , the 2017 Kids ' Choice Awards , and on programming blocks for Nickelodeon , Adult Swim , and Comedy Central . Chavez emphasized that Nintendo 's overall marketing for Switch was not be " just a six to eight week launch campaign " , but " really a 15 month campaign for us , to say nothing of our plans for 2018 "
2017 Kids ' Choice Awards
2017 Kids' Choice Awards
Nintendo Switch