Rihanna embarked on a promotional tour across Europe and North America to promote the album 's release . The singer performed " Only Girl ( In the World ) " , the lead single , live for the first time in North America on '' Saturday Night Live '' on October 30 , 2010 , and debuted the second single , " What 's My Name ? " , later on in the show . The following day in the United Kingdom , Rihanna sang " Only Girl ( In the World ) " on series seven of '' The X Factor '' . Rihanna performed " Only Girl ( In the World ) " at the MTV Europe Music Awards 2010 in Madrid , Spain , on November 7 , 2010 , on '' The X Factor '' in Italy on November 9 , 2010 , and on '' Le Grand Journal '' in France on November 10 , 2010 . On November 11 , 2010 , Rihanna appeared on a pre-recorded edition of '' The Graham Norton Show '' in the United Kingdom , where she gave an interview and sang " Only Girl ( In the World ) " . On November 15 , before the album 's US release , Rihanna reprised her performance of " What 's My Name ? " for MTV 's '' The Seven '' , live from Times Square , New York City . The next day , Rihanna performed " What 's My Name ? " on the '' Late Show with David Letterman '' . On November 17 , 2010 , Rihanna was interviewed and performed " Only Girl ( In the World ) " and " What 's My Name ? " on '' Good Morning America '' . Rihanna performed a medley of " Love the Way You Lie ( Part II ) " , " What 's My Name ? " and " Only Girl ( In the World ) " at the American Music Awards of 2010 on November 21 , 2010 , where she won the award for Favorite Soul/R & B Female Artist . Rihanna opened with an a cappella version of " Love The Way You Lie Part II "
American Music Awards of 2010
American Music Awards of 2010
Loud (Rihanna album)