The song 's accompanying music video , directed by Melina Matsoukas , depicts the singer as a drug-abusing thrill-seeker in a relationship that quickly spirals downward into addiction and violence . The video won a Grammy for " Best Short Form Music Video " at the 55th Annual Grammy Awards and " Video of the Year " at the 2012 MTV Video Music Awards . The song has been performed on both the UK and US versions of '' The X Factor '' , as well as at the 2012 Grammy Awards and the 2012 BRIT Awards . Multiple recording artists have covered " We Found Love " including alternative rock band Coldplay and English singer Jessie J . The song also used for the trailer of 2012 comedy-drama film '' Magic Mike , '' in the TV series '' Sherlock , '' and in the film '' American Honey ''
2012 MTV Video Music Awards
2012 MTV Video Music Awards
We Found Love