The sunk cost fallacy 

The moment of maximum and minimum financial risk

I haven’t been perfect, but I woke up excited to support a company I love every morning. 

And right at that point of max risk, where it hurt the most, we grit our teeth

And now have the opportunity to do something  better than ever couldve imagined. whether it’s this iteration, or the next, or never,

We stand in this capitalist leviathan, a  labyrinth, that gives no favors 

Sword in hand 

And we stand to win