It’s fascinating to watch fintech co’s posting on social media about their “AI enabled platform” in an attempt to lure Bench customers.

It’s sad because it will likely work and the ex-Bench customers will find themselves disappointed again in the future.

I know the tech community so badly wants to 100% automate accounting but that’s not the answer.

Business owners buy peace of mind.

And you have to re-sell your clients on that peace of mind every single month.

It requires a human touch and relationship.