'Preference Falsification' is now the hottest trending term to describe the political state of America

Marc dives deeper into examples of this in his recent @eriktorenberg interview (+ podcast w/ @bariweiss)

"This is the most spectacular unwind of what we refer to as preference falsification that I've ever seen. Like it just it feels like every day in the last month now, or coming on six weeks, every day literally, is like a whole block of people basically coming out and saying the exact opposite from what they've been saying for the preceding 10 years."

What is it? 

Preference falsification is the act of misrepresenting one's true preferences, beliefs, or opinions due to perceived social pressures or fear of backlash. In other words, it occurs when someone publicly expresses a preference that differs from their privately held beliefs.

For example, a person might pretend to agree with a popular opinion in a group setting, even though they privately disagree, to avoid conflict or social ostracism.

This phenomenon is common in everyday life, such as complimenting a meal you dislike at a dinner party to avoid offending the host.