This paper is a blueprint for how to create synthetic reality-augmented research participants 

Could easily be a product too if scaled

1. Train on interviews with real people (carried out by AI)
2. Test the new personas by comparing tests with real people responses (e.g Big 5 personality test)
3. Deploy as a copilot embedded into Slack or Google Docs so PMs/designers can always have access to them
4. Make research work on more complex/higher level research 
5. Research Ops owns this capability and updates regularly

I wouldn’t sell it to research ops because they never have budget, I’d sell it to product execs who want their teams to move faster