Two things that makes all the difference:

PRODUCT & CREATIVES.

If these are on point, you’ll be alright.

No shit you’re not converting when you’re testing that regular ass jacket with a white background.

I prefer video creatives.

But photo ads do work as well.

The thing you should keep in mind is to look for good selling products and make creatives like no one is making them.

Saved you a mentorship program👍

Kind regards
Ecom Daddy