Reggie Jackson eating a Reggie Bar. The Reggie Bar was introduced in 1978 by the Curtiss Candy Company, featuring peanuts dipped in caramel and covered with milk chocolate. The bar was shaped like a patty, not a traditional bar, and was a promotional item given out during the New York Yankees' home opener against the Chicago White Sox on April 13, 1978, where Reggie Jackson hit a home run, prompting fans to throw the candy bars onto the field in celebration. Have you ever had a Reggie Bar?