One of the top 3 conversion problems I've come across for every single website (eCommerce, SaaS, Affiliate, etc) I've done CRO for in the past 8 years is: CLARITY.

Meaning the user had no idea what something meant.

And nobody wants to spend time clicking around a website trying to figure stuff out.

Now that "Chat to get information" is becoming a more common experience, I expect that talking to a website content is going to become more popular.

"As a user I want instant answers to my questions".