Recently, Federal bank tapped into art forms such as Chakyarkoothu, Theyyam and Kathakali to guide and educate their consumers in Kerala about mental health, interpersonal interactions amongst kids, understanding money management and more etc. How have all of these initiatives helped the bank establish a strong emotional connect to the audience, what is the kind of impact on the brand so far, to tell more @Shibanigharat is joined in by MVS Murthy, Chief Marketing Officer, Federal Bank.
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