This is what I’ve learned about Elevator Pitches in being an entrepreneur for the last 22 years ⬇️

Knowing how to do a great elevator pitch is like a superpower for entrepreneurs.

I was once drunk at an event and pitched our company enthusiastically to a guy I didn’t know, and the week after he decided to invest CHF 800k.

That’s why, at every start of startup breakfast, I ask young entrepreneurs one simple question:

"What does your company do?"

Here’s what I’ve noticed: most people struggle with their Elevator Pitch.

They talk for 3-4 minutes, pouring their heart out. 

Passion is great, but after 40 seconds, people check out.

So here is what I think the great Elevator Pitch should look like:

1️⃣ Keep it short.

There is only 30 seconds to hook someone. That’s it.

2️⃣ Make it interesting.

Share something that catches them off guard.

When people ask me what I do, I say:

"I’m trying to qualify for the Olympics with the Philippine national curling team. "It’s unexpected, and suddenly, they’re curious.

3️⃣ Create “Yes” moments.

The pitch should make people think, “That makes sense. I know this problem!” or “I’ve never seen it that way.”

So every time I keep it short, spark the curiosity, the people start asking me questions.

What’s your go-to Elevator Pitch? Let me know 👇