I don’t think Apple lacks innovation but I also think it takes a lot of time to properly and legitimately innovate as well. 

Even the OG iPhone didn’t show up overnight.  Look how long the concept and thought was around of the original iPhone  before the technology caught up to the idea and made it a reality. 

I suspect Apple is in a similar situation today. They know what they want and they know what they can do but sometimes it’s a waiting game so all the pieces of the puzzle can be assembled properly.

#Apple #iPhone #iOS #iPhone16 #iPhone16ProMax #iOS18