Are we talking about football or are we talking about basketball? I'm not saying MBB is unimportant but it's not going to drive conference interest the way FB does.

If you want to talk about other sports though..
Texas State has won the Sun Belt's all-sports trophy 2 of the last 3 years, 3 out of the last 6 and routinely finishes near the top on the occasion we dont win it outright. 

Yeah basketball is struggling, but we also haven't had the kind of conference TV revenue that NM has enjoyed for years. When we break through that ceiling (and we will), we'll be better than them at everything else as well.