The biggest mistake you can make building your personal brand

Writing only short-form content

"But I can get more engagement and reach from posting short-forms" you can say

Yes

Does it add any value to your business? 

No, Right

Your client will never buy from you for that viral short content.

Instead:

You need to write 1-2 long forms every single week.

It builds trust, authority and deep connection with your audience..