Just signed up to a $120/month gym.

Why?

I deliberately chose this gym for two reasons:

1) It's a 5-minute walk (zero excuses)
2) The price stings (pain drives action)

I'm the kind of person who puts their money where their mouth is.

If I'm spending money on something, I expect a result. 

The best possible results.

The easiest shortcut?

Trick yourself.

First, make it convenient: 

A 5-minute walk means zero excuses. 

Even if I'm short on time, I have no reason not to turn up.

Second, make it expensive: 

Not attending would make my investment a sunk cost. 

I'd be wasting my money – which provides extra motivation to go.

There's something to LOSE.

This is why high-ticket programmes work so well in driving results.

That's why I've invested >$30,000 in the last 12 months on my development.

The results?

• $15,000 months
• Raised my 1:1 to $2500/month
• Proximity to successful people and how they think
• Built relationships with key high-status players in my industry
• Deeper learning of fundamentals because I was paying more attention

Every time I invested I wasn't paying a mentor or a coach… 

I was paying myself.

This reframe changed everything.

Because when you pay, you pay attention.

And when you pay attention, results become inevitable.

I've discovered that you need something to lose.
 
Skin in the game.

Money is just a symbol of your commitment.

You're not "losing" when you invest. 

You're paying your future self.

That's why when I paid one mentor $5500, and another $2000/month:

I actually WANTED to pay MORE.

So I'd get bigger and better results.

But it takes balls to bet on yourself like that. 

BIG balls.

Most people have tiny balls. 

That's why most people stay average.

But those who put their money where their mouth is? 
Who bet on themselves?
Who take a risk? 

Those are the ones who win.

– Dan "Psycho Face" West