That’s a wrap! I’ve literally just got back from my trip to the USA where I attended CES 2025! Here’s the TOP 7 things I found in the Vehicle Tech Section!

If you’d rather read, here’s the top 7! Or link to the video in the comments!

1 - Amazon
Amazon Autos has launched in the USA where you can now buy your car directly on Amazon, sadly not next day delivery but next day collection is available in some cases! Currently available in the USA and only with Hyundai at present.

2 - Xperi / RIDEVU App in Mercedes
Mercedes have partnered with Xperi who offer audio codecs to accompany their new RIDEVU app. This app allows IMAX Movies to playback in the car. That sounds right up my street! Pair that with an upgraded sound system like Burmester found in Mercedes vehicles, I’ll be in heaven! Compatible only with the latest generation of MBUX systems and most likely MB.OS on the new CLA coming out this year (TBC).

3 - Gentex Corporation
Gentex have developed dimmable sun visors which would certainly help with low sun in the winter! Or how about a HUD (Head up Display) built into the sun visor? They’ve even developed tech that can intelligently show you blind spots on the central mirror too!

4 - Waymo
If you haven’t heard of Waymo before they actually do have fully autonomous cars driving around on the streets in LA and San Francisco today! They’re worth a mention and it was good to see their cars up close! With a spinning LIDAR system on top, that is how the car sees when on the road. They do have a manual steering wheel but to take a ride in one, you actually sit in the back and watch the magic unfold!

5 - SmartEye
SmartEye specialise in eye tracking technology which could be used in automotive solutions to detect drowsiness or even I would presume if the driver is paying attention when autonomous systems are being used. They have many more applications from what I’ve read online but still, very interesting tech all tracking in realtime.

6 - Soundhound AI
These guys have developed some rather intelligent voice assistants. They can take orders at drive throughs for you and even take note of what you’ve asked in the previous conversation. So asking it what the name of an NFL stadium is, it tells you and then even after it’s finished and closed, maybe perhaps 30 seconds later on your next prompt, you can simply say “Navigate there”. No need to repeat yourself! Very clever!

7 - BMW Panoramic iDrive
BMW have just announced their new iDrive X along with their Panoramic iDrive system. This wraps around just beneath the windscreen and can be completely customised. I actually really like the look of this. It’s almost like an extended instrument cluster and head up display in one but everyone can see it in the car.

Thanks for reading! Let me know your thoughts down below!