Ok,

Here is my long and genuine answer to this. 

Fast forward: KOLs in crypto will lose this battle. And I will explain why as someone who is a KOL and a founder….

1. The more mainstream crypto becomes the cheaper your rates will become. There will be a complete retesting of rates this cycle. You are now competing with the big boys and the reality is your content isn’t likely that good compared to the big boys. 

2. Some kols are getting paid way more because their skill is unique. For example, @MINHxDYNASTY has real production experience and can make real high value commercials. Just shilling a game and nft is likely not enough for most people. Most are not adding a unique perspective or story telling or a call to action, most are very lazy. So yes your rates will go down. 

3. Your market is tapped out. Why is the UFD streamer getting a moon pay gig and you aren’t? Well he has a market that businesses haven’t reached yet. You either have a great spend base or you seek a new market. I have the data on almost all midcore creators in crypto, I can tell you almost none of these people are driving new buys. The ones that are usually have their own thing and are seriously overpriced or already have too many sponsors to add. 

4. Every business is rushing to replace you asap. These gaming companies want ai more than anyone trust me the inbound for them is insane. They don’t complain and they’re cheap. If you don’t have a real community you’re getting replaced very soon.

5. They’re just too early to pay you. 

Most of these games and apps shouldn’t be paying you because they aren’t even built yet, they should spend on internal production and marketing and community, a kol should be the last spend on the list.

Sitting on Twitter and saying you’re valuable will be your death. You better get creative before it’s too late for you.