Video E-commerce Takes Over: 20% of Sales in Southeast Asia via @SappyChadha from Google"20 per cent of e-commerce is now video-based, right? That's really unique to this. The trends start in this world and I feel like catching up elsewhere. This is why as Google, we've just launched YouTube shopping in several markets in Southeast Asia because you see the aptitude of the creators in this space, but also the general lean-in from the consumer base. They're loving the video. They're finding the information that they need from influencers who are not just doing it to make money. I think they're doing it in terms of being helpful to the audiences, and you're seeing everyone lean in from the big commerce players that we work with, the creator ecosystems, the agency ecosystem, and so you're seeing a big shift in this. But I think that truly stands out, that 20% ..." - Sapna Chadha

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