Doing market research? Try this:

Go to Google and search “[Your niche] + reviews” or “[Your niche] problems.”

Check forums, Reddit threads, or product reviews.
Pay attention to the 2-4 star reviews—this is where people vent about unmet needs.

Extract their pain points and desires straight from their words.

Congrats, you’ve unlocked the customer’s mind. Use it to craft irresistible copy.