"race to the bottom" with pricing is like playing a game where the only way to win is by losing everything. You keep slashing prices to beat the next guy, but all you're doing is shredding your own profit margins down to nothing. Before you know it, you're stuck with crap quality or, worse, you're knocking on bankruptcy's door. It's not about being the cheapest; it's about being the best. Give value, build your brand, and stop this price-cutting madness. That's how you stay in the game for the long haul.