building a yield protocol can be brutal

you are always at the mercy of your worst competitor

i.e. whichever one is willing to cut corners on proper risk management in order to advertise an eye-popping yield number to users who are looking for the highest apy they can find

since the launch of Maple Direct almost 18 months ago, no one in crypto has consistently generated a better risk-adjusted *real yield*

not Usual

not Aave 

not Ethena

and we do it without cutting corners. if you ask us where the risk is, we will tell you. the #1 risk is the quality of the collateral

we take that risk seriously. USD0++ was brought in front of the credit team not once but twice for our formal collateral review process

both times it was rejected

lenders know they are getting credit expertise from a team of professionals when they come to @maplefinance or @syrupfi 

there are no surprises. everything we do is transparent for all to see at&and that resonates with our users. its the #1 reason our loan book has grown 580% YoY

others will come and go. we will will keep doing what we do, and the results will speak for themselves

play the long game anon. we are too early not to