Shaq's business moves are legendary, and one of his boldest came after his first NBA championship. When Wheaties offered him a sponsorship, he passed it up! Why? Because Frosted Flakes would always be his #1 choice. 🥣 Shaq said it best: "I can't lie to the people."

Beyond cereal loyalty, Shaq has made savvy investments, including a lucky early stake in Google and his love for Krispy Kreme. 🍩 He’s all about partnering with reliable, excellent brands, from 24 Hour Fitness to Five Guys.

As Carnival's “Chief Fun Officer,” he proves you can mix business with pleasure—launching his Big Chicken restaurant on a cruise ship! 🚢

Shaq’s story is a reminder to stay authentic, seize opportunities, and never forget where you came from.