Booked calls is the only metric that matters:

4 calls booked per day = 120 calls booked per month

120 calls x $2000 offer

= $240k in pipeline value per month

$240k x 60% show rate (conservative)

= $144k in live call pipeline value per month

$144k x 30% close rate (conservative)

= $43,200 cash collected per month

Now imagine you double the close rate (very possible)

=$86,400 cash collected per month

This will always be a numbers game, and booked calls is the most important number