A decade ago, arguments over a Facebook page called 'Jewish Ritual Murder' typified the campaign to force Facebook to take responsibility for their platform being used to promote hate. The changes at Meta announced by Mark Zuckerberg this week - not just ditching fact-checkers but drastically reducing the use of automated filters for hate speech - suggest we are heading back to those days. It all serves to confirm the belief that they never really believed in the need to remove hate content, and now, in a Muskovite online world, they don't have to pretend.