There is an influencer economy on social media that does have to be broken. Lotsa shady people and it’s a complex issue. 

One of the reasons that all social media companies are, in varying degrees,  deploying LLM’d AI powered bots, is so that the social media companies can have quality control and discretely author the scripts and get all the money for nudging people. Ad revenue and such doesn’t have to be shared with human content creators.