The way we consume the game has changed. People consume the game now in bite sized pieces via TikTok and X. People are highlight, box score and parlay merchants. 

Y'all aren't watching who is guarding their position, who is communicating, boxing out, setting screens. 

The rise of analytics isn't because nerds have taken over the sport. Analytics are a response to the casual nature in which basketball is discussed by swaths of intellectually challenged observers who see the whole world in black and white.