Companies like OpenAI and Google are paying content creators for unused video footage to train their LLMs.

These companies are offering between $1-4 per minute for unpublished content, with premium rates for high-quality formats like 4K video, drone footage, and 3D animations.

The market is organizing around this demand - talent agencies and specialized platforms like Troveo are emerging to facilitate these deals.

The focus on exclusive, unused content reflects AI companies' need for unique training data that their competitors haven't already incorporated into their models.

As public data from the internet becomes increasingly exhausted and more high-quality LLMs are available on the market, companies are competing for proprietary data and unique data sources as the competitive edge to differentiate their models' capabilities.

This shift is also creating a new revenue stream for content creators, who can now monetize footage that would otherwise go unused.