The face of a movement is the symbol or identity that everyone instinctively associates with it. It’s not just a logo, a person, or a name.

it’s the representation of the movement’s values, energy, and story. It’s what stands out, what people rally behind.

Face is face. 
it doesn’t matter if you try to cover it with a mask. Face is what people recognize as identity. 
You can’t force it, it goes beyond reasoning. 
You can’t rationalize a gut feeling.

That’s why, when you think of the Face of Base, regardless of volume, market cap, or anything else, there’s one name that comes to mind. It doesn’t matter if there are 300 other options...face is face.

It doesn’t matter the order, face is face.
 Whether you dress it up, list it from top to bottom, or bottom to top...the face will always be the face.

$TOSHI is the face of base.