We need to stop talking about LIV handling their own broadcast as if it’s a bad thing /some setback or sign of failure. 

They have been the most pro-innovation in the golf broadcast space since their launch. They constantly try new things, keep and further innovate the good ones, ditch the bad ones, and are always looking to improve or leverage their tech stack to further this innovation.

Them being in control of their own broadcast is exactly what every golf fan should want, regardless of if they’re a fan of LIV or not. The best of what they improve upon will bleed into PGA Tour and major championship broadcasts. 

Also fairly confident in saying them giving up control of their production would be a non-starter to any broadcast deal. Full autonomy of the product should be the standard within sports broadcasts anyway, not the exception. LIV maintaining this control is for the better, from all perspectives!