On my mind lately is the huge @splinterlands marketing plan gearing up for 2025.

Before we begin I want to make a point about using influencers.

A lot of the strategy we used in the past gets lumped together because ultimately nothing worked the way we planned.

The promos with @Imaginedragons and @WakaFlocka didnt get us anywhere, but I want to make a distinction when it comes to @Alliestrasza 

We learned a lot from Allie, and I dont blame her at all for the lack of new players from that campaign.

She worked very hard to understand the game and did several multi hour streams covering SPL.

It was exciting to watch her get gifts from dozens players on stream welcoming her and even I delegated her one of my gold foil Archmage Arius to try and generate some buzz.

I think trying this with Allie was absolutely the right move, and I only blame ourselves that it didnt work out the way we had hope.

For whatever reason we were unable to retain her followers, and thats on us.

At the very least we learned that we should be targeting web3 gaming personalities over web2.

Thats why I believe for this upcoming campaign we should be working with someone like @Belly0x as someone who is more oriented towards our web3 game.

When I first started following Ellie she had a couple hundred followers and I was shocked by this because it was clear she was going to become very popular.

She has massive star power and a humble and friendly engaging personality that would fit so well with our community.

Ellie is already familiar with splinterlands and has created content that is very promising.

She is going to get huge very quickly with her platform and I think we would do well to partner with her.

We cannot just give up on these type of strategies because we lack accountability for our own failures regarding the past ones.

To Ellie: 

I hope to see more of you in Splinterlands as we welcome you to the family!