"Why is personality content important?"

I remember about 2 years back...

I had a prospect reach out to me:

"Mike, I've watched your growth and I'm super impressed... Also like that you're into the carnivore diet, and Andy Frisella's podcast... would love to hop on a call sometime and discuss your services."

Growth = traffic.
Authority = shows you're an expert.
Personality = shows you're a HUMAN.

But personality may be the most important part of all...

Especially since so many people lack one. (DAMNNN)