Is adapting festive CRO strategies worth your time this season?

Yes and No.

What do I mean?

Yes, if your store struggles with:

1. Optimizing navigation for gifting & deals

2. Building urgency with limited-time banners

3. Highlighting trust signals like discounts & partnerships

And yes, if you want to maximize seasonal traffic ROI.

But if your store already nails all that?

DO NOT spend time reinventing.

P.S. > Even as an expert, tweaking for the season boosted my conversions!