Lately, the social media da'wah scene feels like a circus. Many influencers, operating as individuals, seem distracted by matters far removed from the Ummah's grand revival. The pattern has become repetitive, lacking depth and substance.

This reminds me of the days I operated under a jama'ah. When working as part of or under a jama'ah, one is almost compelled to represent Islam rather than oneself. Personal disputes are set aside, and the focus remains solely on defending and advancing Islam.

Not everyone will grasp this perspective, but those who have been part of a da'wah organization might understand its significance within the broader scheme of things.

That said, there’s no denying that these influencers have contributed beneficial content. However, the impact seems to be fading. Some might argue it has been that way for a while—and perhaps they’re right.

For instance, I’ve benefited from Brother Daniel Haqiqatjou's rebuttals of modernist philosophy and his Alasna portal, which offers valuable intellectual resources for engaging with modernism. His exposés on faux-traditionalist imams and du'aat were also impactful, validating issues I had already recognized. Yet beyond this, his recent contributions seem to lack the same weight.

Brother Mohammad Hijab's bold and outspoken presentations initially boosted confidence in the Islamic narrative, contributing to the izza (honor) of Islam. Unfortunately, his personal comments and frequent Freudian slips have since undermined his credibility. His use of profanity, at times, tarnished his clean slate and ultimately led to his removal as a spokesperson for his organization. These experiences serve as lessons, but presently, his content feels less substantial.

Brother Uthman Farooq also provided a boost of confidence in addressing Muslim-Christian dialogues, effectively defending the preservation of Islamic manuscripts and exposing the hollowness of opposing arguments. However, his credibility took a hit with his stunts and his alignment with Madkhali stances on issues like rulers, Shari’ah, jihad, and khurooj.

These are just a few examples of individuals who were prominent in the da'wah algorithm.

Of course, everyone is at a different stage in their journey as a Muslim. Not everyone will resonate with the criticisms mentioned here, and that’s fine—this isn’t for them. But for those concerned with the affairs of the Ummah and the trajectory of its revival on a global scale, the social media landscape appears increasingly bleak.

That said, many Muslims are engaged in other vital areas and are doing their part, and I commend them for it.

As I near the end of my chapter on social media—with my X account premium subscription soon expiring—I’m reflecting on these thoughts. This is what has been on my mind as of late.