HYBE Plans to Introduce ‘Face Pass’ Without Adequate Measures Against Data Leaks or Tampering...Reporter Lee Su-jin

(Hmm, this sounds like something HYBE would do, alright.)

The "Face Pass" system replaces traditional identity checks and ticket verification with facial recognition technology. HYBE stated that it aims to streamline entry procedures and enhance convenience for audiences by utilizing this technology. They also claim the system will have the added benefit of preventing illegal ticket resales, such as premium ticket scalping.

For the Face Pass system, they will collect and store "biometric characteristic information." This refers to information generated by extracting key features from original biometric data through technical processes. Such data is classified as "sensitive information" under the Personal Information Protection Act, as it is difficult to recover from once leaked and is highly susceptible to forgery or tampering.

Attempts to utilize biometric data in practical settings are not new. In 2021, Shinhan Card introduced the "Face Pay" service, marking the first entry into the market. Naver also explored the industry but faced public resistance due to unease over the collection of biometric data. The frequent large-scale personal data breaches reported by major domestic corporations further heighten public concerns about data security.

Key issues surrounding the use of biometric data remain unresolved. These include questions about how private companies will utilize the data, who will bear responsibility in case of a breach, and whether individuals providing such data will be adequately compensated, especially as AI technologies increase the value of biometric information. While amendments to e-commerce laws related to biometric data have been proposed in the National Assembly, they remain stalled in the legislative process.