30 sentences will make you more money than a 4-year business degree:

- People buy with emotion, then justify with logic.

- For every $1 spent on email marketing, expect an average return of $36.

- Sell the transformation, not the product.

- State your price, then stay silent.

- It’s easier to sell an offer that solves pain than one fulfilling a 
desire.

- Study psychology, cognitive bias, and body language.

- A solid guarantee results in more sales than refunds.

- Memes are a powerful marketing tool.

- Copywriting is 80% research, 20% writing.

- Meet demand with your product/service, don’t create it.

- People care about what your offer can do for them.

- Use pictures for written testimonials for believability.

- You don’t need expensive gear or degrees to start a business.

- Become wealthy by becoming valuable, then scarce.

- Quantify the timeframe of your offer.

- The market isn’t “saturated”, your offer just sucks.

- A great offer can compensate for poor sales skills.

- No price is too high if there’s enough value.

- A happy customer is the most powerful form of marketing.

- Sales is about listening.

- Marketing is about empathy.

- Use “you” and “your” in your copy to make it more engaging.

- Use headlines to steal attention and hooks to keep it.

- An average product with great marketing will outsell a great product with bad marketing.

- On a sales call, say “It’s a one-time investment of ___,” not “The price is ___.”

- Charge high prices to deliver more value for your clients.

- Selling a good product in a bad market is a losing battle.

- Handle objections in your FAQ section to increase conversions.

- Your sales pitch shouldn’t be over 2 minutes.