"a great product doesn’t need a token
and a great token doesn’t need a product”

these are words of wisdom that ring very true

we always advise our clients to internalize that their initiative and the token are two, entirely separate products

this can be very hard for many to come to terms with, as founders in the space are typically:
- very tech-oriented
- highly rational
- meritocratic

and do not see how the two are not intertwined

but the truth is that the market will price the token at whatever valuation it deems it viable at

and the extent to which that is in any shape or form based on the product's underlying technology or functionality, is entirely up to the TOKEN buyers

understandably, this is nuanced and comes down to the mechanics and concrete functionality of the protocol, but broadly speaking:

people are buying the TOKEN, not the product
users are using the PRODUCT, not the token

different audiences = different expectations & needs