Dark side of Apple’s marketing strategy:

1) Apple takes 30% of EVERY transaction that happens through their App Store.

2) iMessage.  The "blue bubble vs. green bubble" dynamic has created social pressure, particularly among younger users.

3) Not all small developers can start businesses because of Apple's 30% tax.

4) Charges premium prices while making repairs costly or difficult.

5) A large percentage of young Americans use iPhones.  Not just for technology or for features — but because of the social ecosystem Apple has built.