My god, was I avoiding work for that long?
You can't tell me this wasn't planned. 

Announced Dec 20th.
Tender offered Jan 3rd.

Rumble offers tender terms at $7.50 up to 70M shares. It's the same price Tether's buying their shares for but Tether's will be "newly issued", we call that dilution in the money world. 

With the price being $11-12 right now, do you want to take that hit for your beliefs...? 

Who cares if you don't subscribe to the tender? In fact, if I were the CEO, I'd bet and structure it that way especially if I'd want to tender 10M of my share ownership. I wouldn't want the competition as if I were the CEO I'd have to compete with: Cantor Fitzgerald/other institutions, other execs/directors, large shareholders, or large influencers who have their RSU's now maturing. 

Congrats on being exit liquidity ya $RUM mies!

(Disclosure: I have a position in Rumble)