Everyone is so smart and is just about to replace YouTube. But no one else has done the simplest thing on the list -- "Continue watching" -- that YouTube had for 15 (?) years.

I open @apple Podcast, search for an author, select an episode, and play. I switch apps, and Podcast dies out of memory on my old phone. I reopen it and need to search again. There is no history of searches, so I type the author in again. There is no history of what I listened by him, so I look for the one of the 53 episodes again. The position is not remembered, so I seek in a 5-hour track again. When I move out of coverage, it halts and... starts the next episode without a way to return to the one I listened to. When I return, the position is lost again.

OK, this must be a smart way to make me log in and fill the profile to store the history in my account. I tap "Profile" and... see "Alexey Inkin" without ever signing in. So it's not a smart way of anything, just a fantastic neglect and zero focus groups. Yes, my phone is old, but was iOS 15 that long ago?

Next is X, aiming to replace YouTube too. Without any view history too.

But your models are so smart you fear to lose your jobs. Well, someone deserved it.