Customers trust you more when you speak their language.

Sales isn’t just about knowing your product. It’s about understanding your customer’s industry so well that they wonder how you got inside their head. 

Take the time to learn about their challenges, goals, and market trends. 

When you speak their language, they’ll see you as a partner, not just a seller. 

For example, if you’re selling software to healthcare professionals, talk about how your software helps streamline their daily operations, reduce errors, and improve patient care. 

You’re not just selling tech; you’re solving industry-specific problems.