People assume incels are horrible because the most vocal contingent online behaves in a horrible way.

What’s true is that they actually are a minority - the average “involuntarily celibate” man in a literal sense doesn’t identify with incel subculture or the incel community at all. They are often nice and lonely. 

But there is no uplifting or positive incel community online. Everything “incel” that people are exposed to is bad. No one even knows what the average vocal online incel actually looks like. Impressions are formed entirely by reading incels vent their words and feelings.