1).  Lead Generation Formula  

Awareness → Interest → Capture  

◉ Create content that grabs attention (Awareness). 
◉ Spark curiosity by addressing a pain point (Interest). ◉ Offer a lead magnet (free value) in exchange for their contact info (Capture).  

⇒ Example:  
“Struggling to get clients? Download my free guide: ‘5 Steps to Double Your Sales in 30 Days.’”  

#funnelsandprofit