Skeleton Crew appears to have the lowest viewership of any Disney Star Wars live-action series on Disney Plus. It allegedly ranks below both The Acolyte and Willow, which were each canceled by Disney. That is truly sad. I think it’s the best new Star Wars since those first few episodes of Season 1, The Mandalorian. 

The Acolyte did to Skeleton Crew what The Last Jedi did to Solo. Those projects caused incredible damage to the Disney Star Wars brand to the point where simply producing good content is no longer enough to woo viewers or make amends with the fanbase. Trust is lost. Fans feel hurt. The magic is no longer visible under all the tarnish and scars.

Adding Lesbian parents to the show was also a mistake. Although their part is minimal, the progressive politics of DEI box-checking here is precisely the sort of red flag that is causing the audience to skip the show altogether. Fans intrinsically associate Disney and Star Wars with the “woke” label. The 2 brands have become synonymous with woke pop culture—and society has rejected that failed ideology. 

Will Disney Star Wars ever escape this rut? With 5 of the 8 live-action Disney Lucasfilm series now both ratings and financial failures, a grave problem is evident.

Star Wars needs to take a page from Mark Zuckerberg’s recent playbook for Meta. It’s time for @RobertIger to get honest—and transparent—with the customer base; admit mistakes, and make drastic changes at Lucasfilm. No more deflections and superficial talk. There must be a revolutionary company overhaul. I’d be happy to help.