All around the Phoenix market, I’m hearing and seeing several home services and construction companies experiencing a pullback/major drop in business. Everyone is slow. 

I feel like we’re are living in a moment where at a point in the future, we will look back and say “that was when we should have went hard on marketing, strategy, sales, etc.”. “Pedal to the metal”. 

So that’s what we’re doing. We just increased our ad spend, we’re stepping more into the community and forcing ourselves in front of our audience. The “risk” on is higher because it’s uncharted territory, but I feel this is THE moment to take leaps ahead of our competition. I’ll update along the way on this.