Starting January 14th, the US Federal Trade Commission (FTC) will introduce a 'one-click-to-cancel' feature for all subscription services, making both sign-ups and
cancellations more straightforward for consumers.
This new rule requires businesses, including retailers and gyms, to obtain clear consent before renewing subscriptions or converting free trials into paid memberships.
Additionally, companies will no longer be able to force customers to navigate through chatbots or agents to cancel their subscriptions, allowing for easy termination online or via phone.