This is @fivepalmjumeirah the hotel that began the journey for me as a Hotelier. The project was one of the first to sit along the now iconic beach of the Palm Jumeirah, a man-made archipelago in Dubai. 

I have vivid memories of first seeing this site in August 2012, I heard the land was on the market and I went to visit - instantly, I felt the vibrancy and the energy of the space and decided we had to have it! 

The sheer energy of the land made it special and drove us forward towards making it a reality and now the hotel is an immersive entertainment experience that encompasses the famed rooftop @thepenthousedubai , Insta-famous Social Pool and the city's Best Beach Party on @BeachbyFIVE 

It took an unparalleled vision from myself and the FIVE Team to make this destination one of the most coveted must-visit hotels in Dubai, with over 140+ awards across our hotels, venues and experiences. 

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