Yesterday, I talked about how important hype is for your offer to sell successfully.

And a creator friend of mine asked me:
“How do I create this hype?”

So, here are the top 3 ways to build irresistible hype for your offer:

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1. The Lead Magnet
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This is the most popular way to create hype on X.

It sounds cliche, but it works.

Every successful business owner has done this at some point in their journey.

Why?

It’s the best way to build trust in your expertise while leaving people curious for more before you present your offer.

Some examples:

→ Checklists
→ Quizzes
→ E-books/guides
→ 1-on-1 consultations
→ Free trials

At the end of your lead magnet, do the following:

→ Introduce your complete solution (offer).
→ Show why it works and how it’s different from your competitors.
→ Provide a single, clear CTA for interested leads.

I prefer the CTA to be a free discovery call because it has the lowest resistance.

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2. Emails
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If you’ve got an email list

You can create hype by sending a promo sequence for your offer.

How to make it work:

1/ Send 3–5 teaser emails before launch:

→ Behind-the-scenes of the "Big Launch."
→ A sneak peek of what it is and who it’s for.
→ How it will transform their clients’ lives
→ A special offer for early birds.

2/ Send 5–8 emails after launch:

→ Highlight the benefits.
→ Use urgency, scarcity, and discounts.
→ Talk about the life-changing results your offer brings.
→ Explain how your product/service is different from competitors and why it works.

(Remember: The CTA should be low resistance like a discovery call)

This is how you can make your offer launch generate even more sales through emails.

Your list = Your goldmine. Use it well.

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3. Content
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Content is what most people focus on—and for good reason.

This is similar to emails. Only it's less wordy.

→ Show people the dream outcome of your offer.
→ Speak directly to their problems, desires, and goals.
→ Create posts that make them think: “This is exactly what I need.”

Then, at the end of those posts, direct them toward your offer with a soft CTA.

The best CTAs for content on X are:

“DM me 'WORD' if you’re interested in the offer/services.”

Why it works best?

It’s not overly aggressive or demanding like, ‘Buy my services.

People won’t hesitate to DM you a single word.

This allows you to personally persuade them through DMs.

Either to buy your offer or to hop on a call.

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Those are the top 3 ways to create hype around your offer on X.

ANDDD

If you do all 3 (and do them correctly), you’ll land clients left and right.

Why?

Because hype isn’t about tricks.

It’s about showing people the transformation they crave and proving that you can provide it.

Making it easy for people to confidently buy from you without hesitation.

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Still reading? You’re a legend.

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