Let me help the CTO of Kekius Maximus team pivot to a new narrative - 

Esoteric Kekism, also called "the Cult of Kek", is a parody religion worshipping Pepe the Frog, which sprang from the similarity of the slang term for laughter, "kek", and the name of the ancient Egyptian frog god of darkness, Kek. This deity, in turn, was associated with Pepe the Frog on internet forums.

There you go.  Here is Kek @eth_ezz