I've never quite understood Apple's appeal

Can't believe it is still the world's most valuable company, ahead of Google, NVDIA, Meta, MS, Amazon when it's business model seems to be centered on plucking low hanging fruits, and persuading the world at large to buy i-Phones and Macs

Google to me seems especially undervalued given it seems to be at the forefront of so many areas from driverless cars to quantum computing to LLMs among other things