Wanna know a secret to a winning ad?

Have a product that causes people to rave about it in the comments!

This is word of mouth marketing at scale.

So strategy.

If your product has this reaction from your customers it is worth showing that ad to them so it can get these comments.

Then you can take the post id and put it in a pure cold traffic environment with a ton of social proof attached.

People see the ad.
Read the headline.
Maybe the body copy.
Then scroll the comments.
Then finally click through to your site.

All those comments pre frame you as a good idea to spend money at.

Oh cool case btw @Bullstrapco