I made the mistake of not getting granular with what we're really good at in the past

Being too general only hurts you, especially short term

Peter Thiel has an amazing mentality about starting small by solving a big problem for a small group of people

Easier to capture market share when you're that specific & dominate in a small vertical

Much easier to expand after that with the credibility & results & continue to grow horizontally by adding new verticals over time