Folks are having math trouble, let me see if I can break this down.

The Nukit Torch is four, 3w emitters for $345, or one 3w for $86
The Ergo222 is one, 3w emitter for $345
The Krypton-MVP is one, 5w? emitter for $599

Those other two manufacturers won’t release spectral data, but we can comfortably say the Nukit Torch is 1/4th the cost of any equivalent product.

If you are manufacturing your own product- have to invest in tooling, packaging, support and warranty replacements- not OEM, not just distributing, you are looking at a 350% markup to cover all that. At 250% you’ll break even or maybe lose money most of the time.That means the Ergo222 probably costs about $86 to manufacture, the Krypton-MVP around $200. 

You can compare all three units and there is nothing magical going on with Nukit. The only way the math works is if Nukit is able to manufacture Far-UVC a bit more cheaply, but mostly just accepts much, much slimmer- margins. That’s the secret sauce- we earn less.

The correct price point for the Torch kit, according to most industry formulas, is $599-799. Higher than that unit sales might drop off. This still makes it far, far cheaper than competitors (and third-party tested) and also does not devalue the product the way the current price point does. Every estimate I’ve been given predicted that I could double prices without halving sales- because the low price actually hurt sales and made the product look cheap.

So, every Torch kit sold sells for $250 to $450 less than it should- if you doubt me, please show the above data to anyone who has e-commerce experience or has manufactured something in China and sold it online. They will tell you each Torch kit has been subsidized $250 to $450, there is no other explanation. There is no way my manufacturing costs are 1/4th to 1/3rd the cost of every other Chinese Far-UVC company using the exact same materials. I’m just profiting less- by $250 to $450 for each kit.

I have sold about 5000 Torch kits in the past year and a half. Had I charged what I could have- $599-799, what I now realize I should have charged given how I’ve been treated, yes, I would have been very comfortable. But the way the math actually works- at $345, only a few dollars above my competitor's manufacturing costs, that’s barely a middle-class income.

Any way you do the math, I could have easily- easily, pocketed high 6 to low 7 figures in the last year and a half if I’d charged even half of market rates. So I get why some of you think I must be well off- because in my position, you would have never tried to help anyone, would have profiteered off the sick, and would be doing quite well. 

But anyone who looks at my prices can do the math on the back of a napkin and see that the only plausible explanation is that I earn a very, very modest living. 

That's why walking away from this, or any given market, is so easy for me- I make more manufacturing virtually anything else, and without the abuse.