As 10 minute food delivery becomes the battleground — there is a parallel $ bn opportunity which some founders are pursuing.

The opportunity → Building the next Dominoes or McDonalds out of India (our 2nd Quick Commerce investment thesis)

To understand this, we need to rewind the clock.

History tells us that each time a new distribution channel emerges (e.g. print media, linear cable TV, Internet, E-Comm) — new Consumer Brands emerge to take advantage of the channel arbitrage.

This happened with Consumer Brands and Quick Commerce in India — fast movers emerged like Go Zero (70% of revenue from QC) & Slurrp Farm (30% of revenue from QC). And, some incumbents like Nestle (35% of revenue from QC) also played the channel arb.

Now, as 10-minute food delivery is taking off, there are 2 models being pursued: