PSA: My cousin is a firefighter in Southern California. He has advised the best way to provide aid is to bring tangible goods directly to fire stations in the affected areas in the LA region. 

Whether it be gift cards, clothing, first aid materials, food, water, etc., please work directly with local fire stations to donate & give to the cause. 

Unfortunately, there are grifters (which also means politicians) who come out of the woodworks who will take advantage of people who want to give back and provide support.