This is really good marketing tactics!

BTW, Calcutta University NiRF: 12
Ashoka University NIRF: 101 (2023)

It's quite logical that very few people would know of the existence of a private University called some "Ashoka University" with ranking of 101. Hence revenue potential for the owner is very poor.
But if you can create a controversy by taking the name of 12th ranked University on a News Agency, at least, 1 Cr people got introduced to the name of the University. Whatever @ShekharGupta has charged (if at all charged) for hosting, should tripple it. Cause, naturally it would take the owner to spend crores to reach to 1 Cr people through inorganic marketing.