I've had the pleasure of working with some games that understand this.

These teams know and respect that we as creators take the time to research, play, and deep dive into their games to create the content for them.

And they are willing to pay for it so we can both grow together.

On the other hand, I've also received numerous DMs from games that simply provide access to their games with no other discussions on sponsorships.

For those, I take it as there is no obligations for me to cover them. If I have the time, like it enough, and see that it can help grow my social capital, I'll do so but it's not a given.

And they shouldn't expect it as well since I'm not being paid.

That being said, for me it's important to strike a balance between sponsored and organic content.

My north star has always been to provide value to my audience for games and teams that I believe in and think they will like.