To donate money to help the victims of the LA fires please donate to the Salvation Army.  Their CEO makes about $113k per year.United Way takes too much off the top.  Here are some examples of executive compensation at United Way in 2021:
Brian Gallagher: President and CEO, $3,622,146
Neeraj Mehta: Board Member, Interim CEO, $448,247
Stanley Little: Chief Experience Officer, $440,015
Jose Ferrao: International President, $405,259
Mark Sutton: CFO, $386,523
Lee Love: Chief Investor Relations Officer, $379,356