Checked my leads from my other business last month

We had a 21% win rate from inbound leads

From this data and funnel breakdown, I’ve learned that:

- we lose the majority of our leads during the follow up stage
- takes 45 days to close from the time we send a services deck out 
- takes us 3 days to get back to form submissions to getting a response from the lead

So going into this month I told the team that;

- we gotta improve our follow up emails. provide more value, case studies, call the leads direct if we have their phone number; create URGENCY; that is where we are losing the majority of our business, lack of responses via follow ups

Maybe you don’t need “more marketing”

You just gotta improve your sales process.

Imagine we improve our close rate just because we improve our follow ups.

Would make a world’s difference revenue wise