One of the hardest truths I’ve faced as a founder?

Most of my early work wasn’t strategic.
It was just guesswork.

I believed in my skills.

But when it came to building something people actually wanted?

I was just taking shots in the dark.

That’s the trap many founders fall into. Thinking their skills alone will translate into demand.

But guessing isn’t a strategy.

Guesswork leads to:

❌ False starts
❌ Wasted energy
❌ Spinning your wheels without direction

Here’s how I’m fixing it:

1. Minimum Viable Offer

I’m stripping my offer down to its core. 

No fluff.
Just solving one clear problem for my ICP.

2. Testing the Waters

I’ll be having real conversations with my audience and testing what (actually) resonates.

3. Validation Before Scaling

It’s not about rushing into a full-blown service. 

It’s about proving demand first. No more rushing into untested ideas.

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Testing and validating turn guesswork into clarity.

This process isn’t just about the offer ... it’s about building confidence.

Ever been through a similar situation? What’s been your biggest challenge with this?