Frozen espresso shot 
Heat & add water to prepare an americano 
Their value proposition is serving top notch coffee to those in a hurry 

₹60 a cup 
Taste & quality : 2 on 5 

I don’t think they will find a sizeable market at this price point & this quality 

For reference : 
a columbian brew sachet at 5-7 rs makes an almost identical tasting cup of coffee 

An coffee enthusiast with half decent skill will make a really balanced cup of black coffee with V60 or Aeropress in about 30 rs & spend 5-6 mins in that endeavour 

A nespresso cup would cost 100-130 rs including cost of machinery, but it’s quick & gives a lot of satisfaction to prepare so I don’t think the people which can afford premium coffees would prefer this for regular usage