In August 2020, as the Covid-19 pandemic was in full swing, the then Duchess of Cambridge launched a charity campaign that she spearheaded in collaboration with Baby Basic Uk. (And to this day, the Princess of Wales has continued to support different baby banks across the UK.)

Following private visits to Baby Basics West Norfolk, the then Duchess of Cambridge found out of the need for donations from the baby goods bank. Catherine spearheaded a drive to secure donations of baby items from  brands and retailers to donate for 10,000 new items to over 40 baby banks. In total, she brought together 19 brands who have donated items to Baby Basics, Little Village and AberNecessities across the UK.

Bloom and Blossom, Boden, Bramley, Childs Farm, Frugi, Green People (Organic Babies), John Lewis, JoJo Maman Bébé, Kit & Kin, Kokoso Baby, M&S, Mamas & Papas, Matalan, My Little Coco, Sainsbury's, Tesco, The White Company and Trotters have generously donated items such as nappies, bedding and clothing to Baby Basics, Little Village and AberNecessities.

Catherine helped unload shipment deliveries and sort donations. On her private volunteer visits, Catherine filled Moses baskets with supplies and spoke with families who had received support from these charities.

Sussexsquad, comparing Catherine to Markle: Markle, 17 minutes of PR with photos, without contributing anything and posing with the food that Jennifer Garner among others have donated to firefighters, rescuers and volunteers. Catherine: led a campaign to help families in the pandemic, collecting donations, collaborating with brands and organizations. It is not comparable. 'real partnership' not just public image. 😉