Our company has stopped developing products that are made in China.

8 years and 1,000 products with little to show for it.

Why are we doing this?

This is not a political stand, its what makes sense competitively.

If it can be made in China, it will eventually be sold by China.

Without government intervention the American middle man will get wiped out and products will go from China to the American consumer direct.

We already are seeing this with American company ripoffs on Temu & Amazon.

I bought a pair of knock off Allbirds for $30 on Amazon.

Yeah, I am apart of the problem. I knew I would trash them and didn't want to spend the $100. Guess what? Quality was about the same.

What does that mean for Allbirds?

What are we doing instead?

We have spent the last year developing a brand that is exclusively Made in the USA.

Our reason is simple: If our products are economically advantaged to be produced in the US over other countries, we only have to better than other Americans.

Americans all have the same economic incentives as us. We need to pay taxes, pay livable wages, use high interest loans, abide by US laws. The Chinese, do not.

If we can't beat another American team, we deserve to be out of business.