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Title: A Cleverly Crafted Analysis
Review: Dr. Shermer looks into the reasons why people persist in believing things even when those things are bizarre or even blatantly proven false. He examines the physiological issues at a level that the layman can understand.I highly recommend this book for people who find themselves constantly frustrated by acquaintances who insist on telling them the newest conspiracy theory, forwarded glurge, or other easily debunked story, and who seem to never read the debunkings.
