Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Developing, executing and evaluating your strategy are key!
Review: The rules of war are amazingly applicable on the processes within the sales cycle. Having a military background this book helps me to connect my past to my present. Especially major accounts can be succesfully encountered by using the principles of war translated by Gary Gagliardi into effective measures. Understanding competition has never been put down so well. All aspects are covered. From Analysis to Planning to Positioning to Using the proper Questions...Buy it, read it, be successful and convince your fellow salesmen. Also visit the Art of War website...for lots of useful tips and tricks.
