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Title: Change your company, drive more revenue, reduce costs!
Review: A must read for all CXO's and sales/marketing types at all levels. Over my 24 year sales career I have seen many dysfunctional sales and marketing organizations across the globe from a variety of perspectives - people, process and technology. Bob has addressed this topic in an enlightening, visionary and concise manner with so many strategic and tactical tips, techniques and tools, make sure and have your notepad at the ready. Bob's guidance is broad, deep, simple, based upon rock solid data and research and just makes good common sense. With 1000's of books on strategy, sales or marketing, this is one of the best that combines all three and clearly explains how to make them work as one to drive the top and bottom line in any B2B organization in any industry. The book is a little wordy with lots of lists. Break it up into chunks, reading all at once will be overwhelming. Took me total less than 4 hours.
