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Title: Hyperbole is Worthless - Content is Priceless
Review: I suppose a certain amount of hyperbole is to be expected in books attempting to motivate and educate readers in customer service, but this book goes way over the top. Most of what can be learned from this book can be found by reading the table of contents, but Jeffrey Gitomer felt the need to belabor each point ad naseum. Gitomer uses catch phrases splashed across pages in big fonts apparently to fill space. He has a certain arrogance that I found distracting. In the final analysis, I found the book valuable in that it reminded me of common sense precepts in establishing and maintaing customer relations. However, for me, it fell way short of the claims on the jacket cover.
