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Title: Insightful core theme- Doesn't need a full book though
Review: Interesting book. Basic premise is that the folks that spread the word about mass market products are not movie stars or early adopters, but folks who are socially and politically active in their communities. Think den mothers, PTA members, folks in the Lions Club, the local city council etc. The notion connects to the concepts outlined in "Tipping Point" about Connectors, Mavens and Salespeople, although the framing is different and in this case Influentials appear to be part Connector, part Maven and part Salespeople.In any case, it's a valuable insight which is probably relevant across cultures and countries. You don't need to read the whole book but it's worth reading a few chapters.
