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Title: Good read all around
Review: Gain the Edge! is a great book. It offers valuable, sensible insights into preparing and executing a negotiation plan, and it illustrates these points with many enjoyable anecdotes from the author's own personal and professional experiences. Martin's Golden Rules really make a lot of sense, and remind me of the old midwestern addage, "measure twice, cut once". If you do your research, and really prepare for the negotation, letting rational, information-gathering steps guide the way, you can assure yourself a better outcome in the end.Of course, there's much more to it than that. But that's what the book's for! I would definitely recommend it, for the professional and the layman alike.
