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Title: Good for preparation of a written sales presentation.
Review: This book is good is helping the reader to prepare written sales proposals. Instead of snowing your prospects with every conceivable feature of your product or service, you can follow the format given in the book to produce a short, one-page presentation that adequately covers the major aspects of whatever you're selling plus how the product or service will provide benefits to effectively address the prospect's needs. If, however, your selling job does not involve making written or oral presentations, I find this book to be of little value.
