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Title: Good read for everyone
Review: One of the best psychology books I have read to date and all the people I have bought it for irrespective of career path have enjoyed it as well (or at least they tell me they have). Social psychology is fascinating in general, and Cialdini has an incredible way of showing us how we fall victim to various psychological phenomena. I think it would be near impossible to read the book and not think to yourself, "oh yeah, I have done that before." I think that is the charm of the book; Cialdini is able to take his vast knowledge and expertise in psychology and illuminate many key concepts in a book that is readable for all ages and education levels.
