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Title: Great for Beginners
Review: This was the text for the Fundraising course I am taking in non-profit management. I found it clear, concise and easy to read and retain. Just reading it gave me more confidence in my success at "the ASK". One of the most helpful parts was the inclusion of research on how certain "philanthropic personalities" want to be thanked once they have given. I actually began immediately to apply it to my work.
