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Title: Simply fantastic -- and refreshingly free of B.S.
Review: Julie Bick takes real-world examples and scenarios, and describes the sound logic and cutting edge techniques necessary to operate a successful, "malleable" business in a modern, fast-changing global environment. Rather than rehashing buzz-words and catch-phrases, Julie shows how brilliant and innovative managers have used these specific techniques to "create their own luck." The book is also up-to-date enough to include modern, actionable internet strategies. And the level of detail in the book includes not just macro-management, but tweaking as well. Most people "learn by doing," so I find most management textbooks relate only amorphous, diluted, tired concepts. With Ms. Bick, rubber hits the road.My only criticism is that Ms. Bick's literary career is keeping her from using her acumen to help my own business.
