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Title: Why companies win & lose
Review: Discusses 3 important categories of Corporate IQ(or how perceptive are those who work for the organization & their willingness to adapt to the competitive environment) and their subcategories:A)Strategy1)Marketing2)Innovation3)Product Technology4)Product PortfolioB)Organization5)CEO Attributes6)Managers7)Culture8)Formal Structure9)Intelligence Systems10)Corporate Strategy11)Attitude towards Change12)Internal Technology ApplicationsC)Character13)Values14)Ethics15)Value of People16)Excellence Rating17)Quality and ProcessHe does a good job of discussing companies that have high IQ's, such as Southwest Airlines, Costco, Mary Kay, AG Edwards, Dell, Kingston, & Lens Crafters/Sunglass Hut.A good read that helps the reader assess his own organization's IQ w/ a quiz at the end of book.
