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Title: No longer a business magazine
Review: Having subscribed for well over a decade, I can speak to the fundamental changes that have been made since Bloomberg acquired it. First, to it's credit (I guess) it's revamped the look and feel to address the short attention span of the Twitter and texting generation. Smart business move, as that's what it must take in the world of print media to thrive. Personally, I find all the graphics and margin art to be annoyingly juvenile. Second, it has expanded the scope and tone of coverage to become little more than a media outlet for the DNC. It's added commentary on politics and policy, and has a section called the Bloomberg View that consistently articulates policy arguments from one side of the debate only. It really should change its name to more honestly reflect its new propagandist mission.
