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Title: I didn't get a thing from this book.
Review: This book seems horribly dated. I question the authors own credentials based on the environment we are seeing in today's Internet economy. Particularly in light of Dottie Downturn with IPOs losing steam and the medium is growing increasingly competitive and a feeding frenzy of larger corporations with ties beyond the Net has absolutely started. This book did not give me the information I had hoped. Yes, I get the concept of building a solid business plan, but this offered nothing more than any other generic business plan book for me. Where's the substance for our eComm-driven environment?
