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Title: Must Have for Every Plaintiff's Lawyer's Shelf
Review: I have seen David talk at a number of ATLA conferences/colleges. He always has great advice. This is a slender volume that reviews why juries give money, why juries hold back money and the current 'tech' on how to increase damages. He has also included sample outlines for opnening statements, closing arguments, and how to structure the case. I've had it for about a year and every case I work up, I flip through and review the good qualities and danger aspects of the case. This is the most useful book I have in structuring a case and setting a discovery plan. Whenever I speak at seminars or conferences I always push this book. This book has helped me a lot(His book on how to conduct focus groups yourself is great too! We routinely conduct our own focus groups for $300).
