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Title: Marketing principles needed in web 2.0 space
Review: I enjoyed this book and got some great ideas on how to market my own business. Drew talks about a lot of marketing tactics (99.3 ideas to be exact) that are geared towards more traditional businesses but many of those ideas transfer to my web 2.0 world.So let me clarify this review, I'm not saying this is a book on marketing 2.0, but I think there are principles in here that might be ignored by marketing 2.0 that shouldn't be ignored.Oh yeah, one of THE BEST ways to end a book that I've seen ;)
