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Title: Don't Waste Your Time
Review: You're right. I didn't like it. But I had to buy it just to see how bad it really was. And I wasn't disappointed...Following hot on the heels of "Lovemarks" comes yet another vacuous 4-color brochure from Kevin Roberts for his firm Saatchi & Saatchi. In which he tells us that the only way to connect with humans is via sisomo. Which is no doubt why we have five senses. Duh. He should have saved some scarce natural resources and just put out a video on the web. At least that would have been sisomo.
