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Title: Very Focused B2B Information
Review: In this thorough guide, authors Martin P. Block and Tamara S. Block delve into business to business marketing research, describing its component elements and explaining how to apply research techniques. They don't consistently discuss research in the context of the marketing department, so you should probably have an idea of how research fits into your strategy before you open this book. Still, its narrow focus and intense expertise makes it appealing and valuable, if academically written. Block and Block describe how to manage research and find information. They explain how to use customer databases, analytical tools, survey techniques and financial values. This book is not light reading, but we recommend it to anyone interested in or working with marketing research.
