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Title: Lots of froth, little substance
Review: Once again, I've fallen for the old "froth & bubble". This book is far too short to give you a sustantial insight into how these processes work - and how to practically apply them. In my opinion it is far too brief and too general. It seems that it may be more useful for students of the subject who need a "quick reference" book.Apart from these quibbles it is well written.
