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Title: Not A Get Rich Quick Pitch, But Outdated
Review: This book presents a lot of very practical information about the basics of formulating a 900 number concept, evaluating the concept, getting started and marketing. Particularly someone with no marketing background could benefit from some of the promotional/advertising tips.However, the book was last updated in--I believe--'96. It basically predates the Internet as we know it. Most of the companies mentioned in this book seem to have gone out of business or have exited the 900 number business.900 ain't what it used to be. This book was written during a different era. I only wish there were an equally sober and well done, but more up to date resource ...
