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Title: Great book, although not entirely fast-food related
Review: This a very solid book related to a frequently referenced market. Extraordinarily thorough, the research lends insight to the practices that contribute to the final product that are rarely discussed (e.g., production, workforce, consumers). Well written with moving graphic images of some of the "consequences" of the Fast Food movement. At times, it does seem as thought there is an underlying axe to grind, and the purist business fan might get disinterested in the detail provided on the meat industry. After the first third of the book, the focus shifts behind the scenes, and the actual organizations move into the background, to the dismay of anyone interested in the fast food industry. All told, it does build on prior research, and is a pleasant read.
