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Title: Fantastic Treatment of the Subject
Review: Easy to follow, well-populated with examples and utterly fascinating. Of course there will be some variance in reader response due to learning styles and other individual characteristics. I'm convinced, however, that anyone seriously interested in exploring the ways people use communication to influence each other will find this book a great read.It's worth the investment, folks. Cialdini conveys a deep understanding of human communication in his style and in the depth of his research. The techniques themselves cover many common daily situations in a realistic manner that will have you up and practicing detection by the end of the first chapter. Application is explained too, with the occasional ethical caution.I'm a 49 y/o with a 3.84 GPA and I have too much experience to rave often, but this book pushed my button.D
