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Title: Elvis, brought to you by Nike
Review: It's worth pointing out how this song suddenly (re)surfaced into mainstream pop culture. As international football (soccer) fans will know, NIKE used it to promote its advertizing during the World Cup in June, with heavy television rotation and a marketing campaign that has been estimated at well over $50M USD. Not quite the sudden emergence of a cult hit that has been reported, but another instance of the astonishing marketing power of a large corporation. Think of that when you drive past the neighboorhood club featuring local bands as you are listening to this record.
