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Title: Everyone, including you, should read this book.
Review: Ziva Kunda's Social Cognition is a readable, well-researched, and vital book on the psychology of (surprise) social cognition. It's a mind-bender - what you learn about the experimentally verified mechanics of such wide-ranging topics as racism, motivation, memory, self-knowledge and so on will literally change the way you look at the world.I would recommend this book to anyone who is even remotely interested in how the human mind works or wants a better understanding of their own mind and chances are, if you're reading this, you fall into one of these two categories.
