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Title: More examples please
Review: I, an engineer turned marketer, love to learn by example. Stop telling me about how it works...show me.THE COMPLETE LACK OF SAMPLES was very disappointing. I feel my understanding would have been much deeper if the author had walked through hypothetical/real examples.The book does a reasonably good job describing the various steps of performing the QFD process. Samples would have made it much richer.
