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Title: Succinct buy deadly accurate :-)
Review: I guess like most people you'll read this and think "yes, that's obvious", but the book covers virtually all the steps a good salesperson follows and which most learn (badly!), losing good prospects along the way until they build their own collection of "lightbulb" moments the hard way. If you've got sales staff with short attention spans but who could benefit from the experience of others - without losing customers - it's a super, compelling read.
