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Title: I needed this book!
Review: Wow, how refreshing to read a book that is simple, straightforward and immediately applicable. I work for a small company and by default have been made responsible for our marketing efforts. I have zero marketing background. I have tried to make sense out of other marketing book (extracted a few nuggets). This book is all the nuggets--that I've had to spent hours and hours searching for--all in one place.I can't wait for more!
