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Title: Fast Food Nation
Review: I found lots of the information very interesting. However, Mr Schlosser showed his lack of understanding concerning the American consumer. His claims of profit motive only ignore the realities of our American economic behavior. The American consumer DEMANDS, PRICE, PRICE, PRICE. Any firm wishing to be successfull, McDonalds or anyone else, has to cater to the American unwillingness to pay. The mass market in this country wants everything from gasoline to food for pennies, ignoring value. How can any firm pay living wages, when the buying public will run to the shop down the street to save a nickle? Our retail society only knows how to compete based on price. Lower retails demand lower costs, whether it be labor or ingrediants. The retail industry and its suppliers are only giving the American people what they demand. I think the blame wasn't spread around to all the right places in this book.
