Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Puts a positive spin on negotiating.
Review: Often the mere mention of the term negotiations is enough to evoke less than positive images and ideas within most people. The book gives readers a chance to peceive the negotiations process from a perspective where everyone can benefit. It provides a realistic framework for negotiators on either side of the table to formulate their approach on the issue at hand.Before you pass judgement that this is simply a repackaging of the Win-Win negotiations concept found in other books, let me assure you that this would be an incorrect conclusion.Let me sum it up by saying BATNA. Curious? Read the book and I think you will be pleasantly surprised.
