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Title: Real tangible help in the tough world of Selling
Review: I really obtained a significant amount of tangible help from Mr. Ludwig's book, Power Selling. In an easy to remember tactic of using all Rs to head the chapters, George drills down to the assets that all great salespeople need to develop rock-solid customers. While its great to possess a product that has compelling differentiation, George elucidates the factors that really cement the sale between salesperson and customer.While all of the Rs are key, I particularly found benefit in the Reputation, Relationship and Research chapters. These are heavily involved with consulting for and truly caring for, your customers. These I have used in my success in selling and now are further defined and elaborated by George Ludwig. Thank you, George, for the keys to sales!Grant DavisOwner-PhysiciansHealing
