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Title: Lots of big words and no explanation of what they mean
Review: After seeing all the glowing reviews of this book, I'm beginning to wonder if it's just me. I've only gotten through the first 3 chapters and already I've run into a multitude of terms that are not explained at all. My class uses this book for its text and I have to answer discussion questions about brand-intensive vs. capital intensive, disaggregation and reaggregation (Dictionary.com didn't even have 'reaggregation' in its database), etc. It sure would be nice to include a glossary of terms used. I'm really dreading the rest of this book.
