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Title: Great book, but an used one would have done fine!
Review: This book is essential to any psychology student & even those interested in how advertising works or motivation in general. It was an easy read, with short chapters, but the third edition my teacher recommended was identical to the 2nd and 1st edition in our library. This only has a few comments on how his ideas have been used/changed. This was the lowest price I could find anywhere new (even at my school.) Read this, or not buy it used and you'll save a lot of money. The older editions are also hardcover and last longer. But I loved how compact the 3rd Edition was, I could fit it n my purse! Highly recommend!
