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Title: The Killer B's
Review: Mr. Blake and Mr. Bly are the "Killer B's" when it comes to encouraging creativity in ads. They recommend holding the status quo and not rocking the creative boat. Safe advice, but hardly inspiring to a newbie in the copywriting field. Follow their beat and you might wind up like the rats in "The Pied Piper". Better to read Luke Sullivan's book "Squeeze This Whipple" to get your juices flowing instead of risking creative clots with this!
