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Title: There are no mature markets. Only lazy marketeers!
Review: The title of my review refers to Sergio Zyman, in his book "The end of marketing as we know it!". His quote just entered my mind while writing this review. This is what Zyman in his book calls a "Mental reentry map".When you are facing a mature market, the book of Zyman can provide you with enormeous growth potential. This just by tapping into the consumers' mind.____________________________________________________________Van&Goos; Marketing Partners helps firms in the Healthcare market to make sustainable profits.
