Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Original, permeating, science-based knowledge, well explained
Review: I read this book the first time in 1992, at the suggestion of a Neuroscience professor and found the 6 principles that Cialdini distilled from a body of research based on very clever experiments, fascinating and a feat of originality. It is one of the books that has influenced me the most (no pun intended), and I have read it several times over the years. This book is still one of my recommendations every time someone asks me for something interesting to read. To some 21st century readers the book may seem old hand, but that is only because the knowledge in this book was so definitive that it permeated the culture and all subsequent work on the subject. Cialdini has continued his interesting experimentation and recently co-wrote another book, detailing some more clever social experiments.The book is important for its originality, its profoundity, its practicality, its readability and its timelessness.
