Here is a review left by a customer on a product. Would you say he was satisfied or dissatisfied?
Title: Written for the academic world, not the business world
Review: I'd advise that this one be avoided if you're looking for practical methods of actually managing design alliances. The entire book is really just an exhaustive definition of the concept of design alliances, with detailed descriptions of the various types that exist. No real practical information for the manager or executive looking for help with any one particular situation.
