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Title: The tipping point of society
Review: By superimposing the tipping point onto ways in which we consume, behave and indeed perceive reality, Reissmann takes Gladwell's mainly marketing-oriented notions to a whole new level and provides a platform for changing the way we work as a society and individuals. I don't know how realistic any of this is and he does not provide a great deal of actual evidence in the same way Gladwell does, but it is a creative way of viewing today's mass-media culture, which is somewhat reminiscent of Marshall McLuhan.Finally his thoughts on Lamarck and intelligent design could inject a much needed new perspective into an increasingly polarized debate.
