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Title: Simply Elegant
Review: I read this book when when first published and found it understated. I just began to reread it again. It is an old comfortable friend revisited, after years of life and testing that have proven themselves. The author's examples, illustrations, and ideas are relevant and thought provoking. I used the concept as a position statement in business policy that changed the business from the inside out. Thank you Mr. Koch.Keep an open mind in reading this book. I found it applicable to most everything. Think.
