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Title: Excellent, gets to the heart of true competitive advantage.
Review: D'Aveni's view of competition in our global era is right on. Few competitive advantages are truly sustainable, and long-term strategic planning is ineffective. The only long-term sustainable competitive advantage comes from a firm's ability to create short-term advantages that span across numerous competitive arenas - from cost/quality, to know-how, to various types of stronghold positions, to financial muscle. How is that accomplished? By continually disrupting the status quo, changing the rules of the game, by taking an industry in new directions in which competitors' strengths become irrelevant. Strong recommend: lengthy book but "executive summary" is in the 35 page Introduction. Short form paperback version coming out?
