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Title: Thanks for the recommendation, Charlie
Review: I bought this book because I read somewhere that it was recommended by Charlie Munger, vice chairman of Berkshire Hathaway. Thanks for the tip, Charlie. It's a very interesting book.The author is a professor of psychology at Arizona State University. The book is about automatic responses of human behavior, or what the author calls our "click, whirr" mode.The examples cover a wide range of circumstances, such as:- How a clever waiter ropes his customers into spending more and tipping generously.- How a variety of other sales people manipulate customers into buying.- Why there is a surge in suicide rates following a highly publicized suicide.- How the Chinese got American POWs to willingly write pro-Communist essays during the Korean War.The concepts are divided into six categories: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity.
