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Title: No where near as clever as the author's website
Review: I'm a firm believer that if the first chapter doesn't grab you, then the author doesn't deserve your attention. The first chapter about punching someone in the balls is material I laughed about in elementary school. Maddox is definitely in better form when he's writing scathing commentaries about popular trends (e.g. iPhones and Crocs), not this grade school garbage. I've been a huge fan of Maddox's site, but this book is no where near as clever as the writing on his website. Maddox should take his own advice and learn to self edit.
