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Title: No Rainmaker!
Review: I bought this book because I garnered great value from the previous books by Jeffrey Fox (all of which I gave 5 stars). This one disappoints as there is very little new. If you've read other books by Fox, avoid this one (just re-read the marketing chapters from Rainmaker). The one chapter that kept me from completely tossing the book was titled "Always put the Brand Name in the Headline." My advice to Fox: slow down the writing pace; let the ideas mature a bit more and stop the Instant Quizes.
