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Title: Dreamweaving Success
Review: Wow! Dreamweaving is a very easy, quick read packed with great sales & marketing tips. I've been in radio sales for a long time, and picked up a lot of new, useful information. I then passed the book on to not just my sales staff, but to my on-air, and promotional staff. After reading the book, we feel we will be able to take care of our advertisers a lot better by addressing their needs & helping with their creative message. It also made us look at how we market our radio station. We did make some sales too, and I'm sure we'll make many more!
