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Title: Now it all makes sense!
Review: Excellent, this book ties all the marketing I've ever learned into a tight little bundle. Offers incredible insight into why we are influenced, persuaded, conditioned to react to sales and marketing pitches. Invaluable for understanding why the consuming public reacts to various marketing tools. As you read and understand "why", you cannot help but apply these tenets to the projects you are now involved with. I loved it!
