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Title: The Marketing Bible
Review: The Marketing Bible. Truthfully one of the best "marketing" books I haveever read. It is practical, hands-on and yes, tells a great story. Iespecially like chapters 11 and 12 on Diversity and Fear. It is so true! 20years of experience is poured into this book and it does show. The book hasreally had an impact on me - personally and professionally.
