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Title: A Surprising Pleasure to Read
Review: This book sat on my Wish List for years. I wish I had read it when I first heard about it. I heard that Cialdini was an academic who established foundational issues about what influences behavior. That's a wicked truth. He's an insightful and entertaining writer, and a genius at finding patterns of behavior. I expected to learn principles I could apply in my marketing job, and I did. But I also learned easy ways to improve my everyday life. You should look forward to reading this book.
