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Title: better than i thought
Review: i got this book for a class i was taking on consumer behavior, but it ended up being interesting enough that i finished it in a week. i always thought people were out to get me, but now its a scientifically proven fact that they actually are trying to take advantage. there were some interesting examples in there from chinese communists and POWs, cults, and amway. I will probably loan it to a friend to read.
