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Title: Not Particularly Insightful
Review: This book says nothing new that has not been said before - such as increasing returns by Brian Arthur. The book looks at the problem of selling digital goods from the perspective of economic theory such as theory of complements and network externalities. The book is useful as a primer on economic theory with examples from the Internet space. However, there is little insight for a budding entrepreneur about how to create new value or how to create differentiation in the web marketspace. From the marketing hype that has enveloped this book, I definitely expected more. The book was quite dry and could have used more contemporary examples.
