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Title: Old Hat on the New World
Review: After a promising first few chapters on gearing your business to the e-commerce, the roadmap for success becomes a maze of disaster. It strikes me as similar to early maps of the earth - when the world was flat.The book loses its vision and becomes bogged down in process and planning. Such a subjective approach not only fails to deliver a clear map for planning but also fails to allow for further change in an ever-changing environment.Publications on e are becoming common as muck. Whilst starting well, this falls somewhere between vision and process without reconciling the two. A must for second-rate managers. Enjoy!
