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Title: One the few books that changes the way you look at the world
Review: I read this book as lark. I am very impressed my cialdini's research. You will never treat an encounter with a sales professionals the same way. He took a 3 year sabbatical to study how "compliance professionals" (salespeople) work their trade. He observed people in many different trades, car sales, vacuum sales, door-to-door, waiters, clothing sales professionals. From his observations, he distilled six techniques. Moreover, his theories are not just theories, but they are backed up by research, his own and other. This is one of the few books that will change the way you look at the world.
