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Title: NONPROFIT INTERNET STRATEGIES by Susan Canterbury Pipyne
Review: This is an excellent book for nonprofit marketing people to explore. While ePhilanthropy has boomed, it is still underutilized by many nonprofits. The step by step processes of creating a brand and developing an emotional connection with a supportive audience is carefully mapped in this book. Web content, design, and creating online donations are just some of the wonderful examples to create a powerful and sustainable nonprofit presence for grassroot and large organizations.
