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Title: Superficial coverage
Review: Initially, the title of the book makes it seem exciting. However, all topics are covered very briefly and the book assumes the reader has a large repository of knowledge (so much so that, in fact, those who possess that knowledge would not actually need this book!). Coverage of alterntative market forms is weak. Unfortunately, this book is continued testimony to the fact that Brits still live in their experience, oblivious to the incredibly cutting edge work being done in this sector in other parts of the world.
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