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Title: good if you want to sell used cars
Review: This guy put the "BS" in BS! I now have much less respect for Trump who recommended this book. Every greasy used car sales person must have read this book! I did not learn much, but I already have years of professional training from several large multinational corporations. MacKay's basic tactics are really only of use when you are in a commodity business, like MacKay envelope company, in which the only competitive differentiation is your personality.
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