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Title: Save your money, read Strunk and White instead
Review: Aside from the personal anecdotes, there is little in this book that is original or frankly (no pun), all that helpful.For example, most of the points he includes in his chapter "Ten Rules of Effective Language," are far more effectively (and wittily) presented in the old standby Strunk and White and like writing manuals.Most of the rest of this stuff can be picked up in your average self-help book or a marketing manual.And yes, I've heard Luntz on radio and seen him on TV. He comes across every bit as disingenuously as he does in writing.
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