Negative Positive
Title: Disappointing
Review: This book does exactly what it tells us not to do. It's a long-winded attempt to say "keep your work area clean, treat your customers well, and stay one step in front of the competition". The book attempts to address case studies, but then doesn't give useful information about how bad decisions were made or what were the results. Many times the author says that the customer "might" see something bad so they "might" think something bad and therefore won't do business with you again. the book would be more useful if it identified how many times "might" actually occurred and gave better examples.And then the section about "don't have broken windows in the first place" -- geez, if i knew how to avoid them, i would not have purchased the book.
Is the review positive or negative? 