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Title: Dump this one!
Review: We still use this book in Knoxville, TN, but not because of popular demand. Not updated in over a decade; old examples, old theories and unrefined concepts; excessively wordy without imparting much knowledge. Need I say more?! What are the choices? In Knoxville, not many, as Alex Miller teaches in the Executive MBA program, but elsewhere -- how about Hill or Wheelen/Hunger or Prahalad?
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