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Title: Excellent resource for marketing your business
Review: Corey Rudl has put together a solid set of information here, with examples and specific strategies that work. I paid the $200 for the course and kept it, using one of the strategies paid for the course cost in a matter of days.I do agree that the book heavily promotes the company's software, but the process by which the author does this, to generate backend revenue, is in itself an excellent example of internet sales and cross selling in action. The promotion is a bit overdone re: the authors mailloop and other software programs, but, there are other programs out there as well.I got excited about the ideas, and ramped up several new strategies, eg emails and affiliate programs, immediately on reading the book and am doing well with it.Hey if you don't like it he has a lifetime guarantee on the book, that's pretty confident. I've returned many junky books, this course is not among them, a 'keeper'.
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