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Title: Wonderful!
Review: In my business as a veterinarian, emotions strongly influence the behavior of my clients but this often seems overlooked in business literature. Emotional Branding is the first management book I've seen which tackles this critical issue to any business today... how your customers FEEL about your business.This book helped me see how everything my clinic says and does influences by brand promise. I've shared the book with my staff and it has sparked us to make many simple changes to enhance our brand (and to stop doing some of the little things that were not true to our brand promise). We've already seen great results.If you are looking for another typical college 101 academic text filled with positioning maps, SWOT diagrams and simplistic charts-then this book is NOT for you. But, if you want to see your business in a fresh light and feel like being inspired, then I highly recommend this lovely book.
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