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Title: One of the worst business books ever written
Review: I got sucked in by the title--it is a good one. Unfortunately, the quality goes down from there.This book is just incredibly naive about product development in the technology industry. Suggesting that the primary mantra of technologists is, "If we build it, they will come," the author (a self-proclaimed change expert) uses a mixture of 20/20 hindsight and shifting definitions to explain why a variety of stupid ideas (Webvan, satellite phones) failed. As to the success stories--like flat-panel TVs--people buy them because they're "cool." Thanks for the insight, Pip.I read this right after finishing "The Long Tail"; a book that I expected to be a stretched-out version of a magazine article, that was surprisingly interesting and full of reasearch-driven insights. This is written more like a long, smarmy movie review. Unless you're marooned on a desert island with it, you'd be much better off re-reading, "Crossing the Chasm."
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