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Title: A "Classic" Despised
Review: I was recommended this book by a fellow professional as a must-read. His boss was a strong believer in the theories presented in this book and found it useful to read and re-read this book. In fact, I am probably the target market for this book as a person who needs to develop his social interaction skills and leadership style.While I find the study of influence and leadership fascinating, I am not interested in this book. I found this book to be extremely annoying. The book is essentially a string of anecdotes that the author uses to illustrate his points - techniques for managing people, getting people to like you, influencing people, and being a leader. There really aren't any facts behind the material. You either take to it or you don't.In this field of study, I personally enjoyed Cialdini's Influence: Science and Practice much more. It offers a better balance between the academic/scientific evidence and anecdotes which illustrates the principle.
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