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Title: B2B is Brutally Bad
Review: I picked this book up because I work in B2B marketing. This book offers almost nothing in terms of branding your business in the B2B marketing, which is disappointing considering the title of the book. Mr. Lamons rehashes his "research" (ie. other people's ideas) and devotes more than half of the book to case studies. Another marketing book that clogs up the shelves, and which ideas could be consensed into a couple pages. No thanks!
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