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Title: Influencing public opinion by the power of words
Review: An interesting and informative read. The author makes his living by putting a positive spin on words and phrases that influence public opinion. He and his market research company have largely served the national Republican leadership and other corporate clients.He gives examples of words that work and those that don't. However, his concern is strictly with winning with words, and not about the consequences of putting in power those who may or may not be concerned with the common good or the public interest. This fact makes it imperative for voters to search for alternative and independent sources of information, and not rely on mainstream media to get the "facts".George Lakoff's "Don't Think of an Elephant" should also be read to put this author's work in a larger political context.
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