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Title: Helpful Insights into Why Some Technologies Succeed
Review: Mr.Coburn provides useful insights into why some technologies succeed in the marketplace and others that seem equally good or better do not. The answer often lies in not viewing the technology from the user's point of view, either in its use or how it is presented. Includes interesting and helpful illustrations of real technologies that failed and some that suceeded. This book complements Everett Rogers' "Diffusion of Innovations", which discusses how innovations are adopted in social systems.
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