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Title: Superb book for the sales professional
Review: Most self-help books for the sales field try to pump you up with motivational quotes and stories and give you standard steps to success. This is the first self-help sales book that really made sense. It is based on very solid research but is written in a pleasant and easy to understand manner. I will definitely be re-reading it in more depth.I still would have liked to read more real-life example stories and had more data on what kind of talent combinations tend to correlate with the highest levels of performance in the most common sales roles.One point they did not emphasize enough is that it is not so much the dominant talents that you have, but how you actively apply and adapt them to your job. Two people with very different dominant talent themes can sometimes succeed equally well by applying their unique strengths and managing their weaknesses. Also, it is possible to overwhelm a weakness with a particular strength to make it irrelevant.
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