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Title: Common Sense for the Common Man
Review: My daughter sent me this book and once I started, I couldn't put it down. Like many, we all expericence encounters like the author describes and wonder, what was the business owner thinking. Mr. Coates sure makes you think. I have a masters degree in management and work for a huge Fortune 500 company. If my firm would employ the insights the author shares, we would not have to worry about business, The book is very easy to read, enjoyable and entertaining, and full of valuable snippets of plain common sense. Everyone who runs a business or deals with customers of any sort, should read it. Highly recommended.
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