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Title: Great for Retailers wanting to gain competitive advantage!
Review: Found book very insightful for any retailer or producer who wants to better understand retail branding. It goes thru the hows, whys, and implications of retail branding. If a retailer wants to gain a significant competitive advantage - Read this book! Great for producers looking at retail distribution issues as they relate to their products and brand image. Good case studies; although some were for European retailers, many were US companies.
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