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Title: Too many typos. Find a better version.
Review: I was incredibly excited to finally get a copy of this book, and started reading it as soon as it arrived.The problem I have with this book is not in content, but in spelling... There are SO MANY misspelled words.The publisher is someone called Really Simple Media and supposedly has reprinted the original book exactly as it was by Mr Hopkins. To me, it appears they scanned the original work and did OCR, because some words don't even make sense in the sentence.The current publisher of this book must have changed something. I find it unbelievable that a person in the ad business would so carelessly edit a work with his own name on the cover, and even more unbelievable that generations of advertisers would recommend this book to their colleagues.There are other reviewers who make the same observation in their reviews.
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