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Title: Makes a great college textbook!
Review: I recently developed a third year college course titled Account & Brand Management. After thoroughly researching a multitude of traditional textbooks I found that The Art of Client Service is by far the best out there for best practices in account management. Now that I'm teaching the course with this book, the feedback from the students has been resoundingly positive. The students enjoy the straight forward approach and find that Robert Solomon's outstanding examples provide a real-world perspective hard to find in many college courses. For my students, The Art of Client Service is a handbook that will guide them as they prepare to enter the ranks of working marketing professionals.
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