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Title: Selling Biotech Products in Today's Market
Review: 360 Degree Selling-How to Sell Biotechnology Products is one of the best books of its kind. With 24 pages of selling, using clinical reprints, it supplies the representative with crucial ways to use third party selling. The book also leads the representative to use the many web sites available to supplement his/her presentation with the latest and most pertinent information for the physician. Furthermore, it shows how the representative can best utilize his/her Time & Territory Management and Routing techniques. Last, but not least, it teaches the importance of maintaining physician contacts and using phyician personality and prescribing profiles to tailor presentations to individual physician's wants and needs.
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