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Title: Essential for anyone in advertising or marketing
Review: This is one of the most significant books that I've ever had the pleasure of reading.I've been in the advertising and marketing industries for over ten years. As an account person, I find this book to be invaluable, so much so that I purchased 18 copies for each of my direct reports to read, assimilate, and, most importantly, learn from. The marketing person/client in me wishes that this book be made mandatory reading for all agency people because it would make the daily interactions between agency and client more fruitful and enjoyable.EVERYONE from newbies to industry veterans will benefit from this book. It's a great reference tool for the account manager. This book is to advertising that Strunk & Whites' The Element of Style is to writing. Don't leave home without either book.
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