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Title: Excellent Book
Review: I am a manager of a team of statisticians that work in Market Research. This book has helped my team of applied statisticians to understand the concepts involved in SEM as the book is very clear and makes few assumptions of the readers' knowledge. Mathematical formulas are kept to a minimum, with any that are shown fully described.This is not to say the book is just an introductory book for beginners as it has many advanced insights and excellent examples that a more experienced modeller can learn from. It is one of the most read books in our library as the author makes the subject compelling to read and every time it is reread you learn more from it as it works on many levels.It is an essential book to have on SEM from a conceptual and practical point of view. Though it is not a book for someone wanting to know the mathematics behind creating the models in depth.
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