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Title: NEW is hardly the appropriate word!
Review: The only thing new about this book is the insertion of the word new in the title. Whilst the fundamental methodolgy seems sound, this book is a total anachronism. It is riddled with references to class stereotypes which have been largely rendered redundant by the new economy. When the new generation of technology millionaires wear sneakers and T-shirts, advice on how to pick an "old school tie" to impress the boss simply doesn't cut it.There is, no doubt, a modern day "dress language" analogue to Molloy's original work, but there is scant evidence of it in this book. The methodology needs a fundamental re-work to bring it up to date and earn the title "new". If the author took the trouble to do this, no doubt he would have another best seller on his hands.
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