Negative Positive
Title: This book is opening my eyes
Review: This is one of those "Ah Ha!!!" books. You know the kind. The kind that change the way you think... forever. The title is a an example. It tells you in plain everyday English what the book is about.Now that I'm running my own business and developing ad campaigns, writing and using "words that work" is of paramount importance to me. Luntz gives several key rules for writing that help you CONNECT with your audience.Anyone who can put aside their grievances towards Luntz and his past support of the GOP will realize how much they have to gain by reading this book.
Is the review positive or negative? 