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Title: This book is a beautiful experience
Review: Is that what you want? Perhaps not.In criticism of this book is is to some extent the chest thumping of Saatchi & Saatchi's CEO Kevin Roberts.He is very full of himself and I went on the watch a number of videos and to track the lovemarks website.At this point I've not read the sequel.So what did I think of the book? It was awesome.The books is just so well put together. It's a pleasure to read and it include lots of examples. Storytelling at its best.I loved the fact he lives in a man made cave in New York.I'd been reading the following books so I was into researching changes in our economy.A Whole New MindThe Deviant's AdvantageThe Attention EconomyThe world is flatThe Dream Society (Jensen)I'd also been reading a bunch of branding books.This book totally connected with me and my experiences and the other books I'd been reading.
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