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Title: For those without a clue.
Review: Very disappointing. The Harvard name and logo can be so deceiving. The first half of the book is spent endorsing the Harvard Entrepreneurs Club, it's members and the author. The actual content is rather lame. If you are absolutely new to the world of business, and you need the definition of CUSTOMER explained to you, maybe you'll learn a little from this book. There are so many good Business Start-Up books available. My advice is to give this one a miss.
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