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Title: Brevity as an Effective Communication Skill (would that it were!)
Review: Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.
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