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Title: An Organization CAN'T Evolve, It CAN Learn: A Critical Evaluation of a Book Title
Review: Choosing the right metaphor is one of the best ways to assure your ideas (if you have any) will endure. Rosabeth Moss Kanter (or her editors) have failed by confusing evolution and learning.A species evolves by having the old individuals that make up the species die or divide. Individuals don't evolve. Individuals can only learn.I am always concerned when someone misuses a metaphor, particularly when it figures prominently in their work. If they can't get THAT right, what else have they gotten wrong?The ideas in the book seem tired to me as well, but I would like to leave you with the above thought as an example of critical evaluation of a books "cover" or title. It is a particularly useful skill for readers who are considering investing time and money on a book before there are reviews.
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