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Title: Excellent books about SE industry
Review: i have just begun my career in a big search engine company and bought this book to learn more about the industry. It does not make me disappointed. John described the history of search engine industry comprehensively and you understood what happened to those famous names like Yahoo, Overture (Goto.com), Altavista and Google. Althrough the book was written in 2005, you can visit the author's blog site to continue your research on the new trends of those SE companies. Best choice for everyone who has a interest in SE industry.
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