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Title: Freshman material
Review: I am always suspicious of people who insist on putting "Doctor" in front of their name. My suspicions proved true. this book is well suited for a high school or college 101 level communications class. It's all about superficial tricks with language. Perhaps George Orwell read a similar book before he wrote the famous ending to his work "1984." Luntz advocates using words that are appealing to the audience. When you read how they were applied in political campaigns you can see how we end up with the contentious Congress that we have today. If you buy it, get a cheap used copy.
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