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Title: Good principles about how to build great brands
Review: I really enjoyed this book, building emotion based links with your customers it's a necessary task in the competitive business scenario of nowadays, and Kevin Roberts explains a framework of this, with examples of how many successful brands have done it and he explains the principles that drives his personal view of the future of brands too.Reading the book it's a stunning visual experience, almost every page has a lot of pictures that makes you understand clearly what it's talking about (a picture is a thousand words worth).I believe that every category needs a very specific combination of the values shown in the book, but that it's not deepened in the book and I missed, because it can make you understand the emotion that drives every product in every category. Well, I think that the latter it's our work!
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