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Title: Great Story - But Bits Need Better Explaining
Review: I thoroughly enjoyed the story of two journalists painstakingly uncovering Enron Corporation lie by lie. Brilliant insight into the little-known world of how the WSJ reporters approach major companies. This is an important read for all corporate PR departments and top managers. In today's world, exevcutives must know how to deal with the press. ... However, I am disappointed the authors didn't simplify the accounting transactions and take time to really spell them out. They could have used some illustrations to give an idea of what Enron's CFO was doing. I read the book carefully, but still can't explain to others the basics of "off-balance-sheet partnerships". So, you will find this book insightful. It is well written. The reporting has the WSJ truthfulness about it. But,I just wish they took the time to explain off-blance sheet partnerships. Many companies use them legally/ethically. So what are they? I am still not exactly sure what Enron did.
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