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Title: Why the editors of this edition are illiterate...
Review: Scientific advertising is a wonderful book and Claude Hopkins is a genius. He lays down the basis for direct mail advertising. His text is clear, insightful and still applicable in the Internet age...That said, I would advise people NOT to buy this edition of the book.It's full of typos, spelling errors and incomplete sentences. The publishers (really simple media) are obviously just a bunch of amateurs taking advantage of the fact that this masterpiece is in the public domain.Spend your hard-earned cash on a decent used copy of Scientific Advertising instead of buying this unprofessional edition....
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