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Title: There are much better books out there...
Review: I bought this book based on the great reviews posted but was disappointed with just about the entire book. Meanwell does have a point or two that one can use but overall this was a waste of money. There was not a lot of "how to" in the book and most of what he did provide was useless. For example, he gave these tips for smarter layouts:1. add white space between headings, photos, and body copy.2. use subheads, pull quotes, and raised caps as attention grabbers.3. place select stories in colored boxes.4. design in consideration of two matching pages.5. make template layouts for future issues.It seems this should be common sense for those about to launch their own business in copywriting. I would suggest reading SECRETS OF A FREELANCE WRITER by Robert Bly (excellent), START AND RUN A COPYWRITING BUSINESS by Steve Slaunwhite (also very good), and THE WELL FED WRITER by Peter Bowerman (also good). If you have to chose one, I would go with Robert Bly's book.
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