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Title: Another Right Wing Playbook
Review: Frank Luntz didn't learn much on the way to his PhD. This book is just another look at his reframing expertise for bad ends. As Maxwell Smart would say, "Why couldn't he use his powers for goodness, not evil?" His up is down, and wrong is right spinning makes my own head spin. Anyone looking for an objective treatise will be cheated. If you want to read about the psychology of framing, read George Lakoff instead.
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