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Title: Waffle & Garbage
Review: Alot of waffle and garbage in this book. I get the impression Saatchi & Saatchi CEO, Kevin Robertson, said everything valuable he had to say in the first 5 or so chapters and the remaining 11 is just padding and unnecessary repetition.I had to buy this as part for a branding class for advertising grad school, and that's the only reason I bought it. It is the least interesting and least useful book of all the required advertising books required in my curriculum.I'm also annoyed at the crappy resale value this book fetches. 17c for a used copy tells you why you shouldn't be subjected to fork out your hard earned cash for this book like I had to.
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