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Title: Conventional Wisdom for Morons
Review: This book is simply a compilation of repackaged material that anyone with common sense could write down on a piece of paper. The anecdotes are hokey and the BOLD ALL CAPS punch lines are simply there to take up space. Save yourself some money by sitting down and taking the time to think of how to package yourself in your job search. Also, Mr. Lucht makes sure that his self promotion is woven throughout the book. The kicker is that the book is simplisticly and exasperatingly written in a kind of folksy style. My advice: find someone that you or one of your friends knows who has changed careers, take them out to lunch and pick their brain.
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