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Title: Good but doesn't quite hit the mark
Review: This book didn't quite hit the mark. I ordered this based upon my high opinion of Mal Warwick's other book, How to Write Successful Fundraising Letters. This book is very thin and a bit overpriced for the information it espouses. This book mainly addresses those fundraisers with big budgets, not your average small town, small organization fundraiser. I don't have thousands to spend on the "package." On the other hand, I highly recommend Mal's other book on successful fundraising letters. I increased my donation income by 30% last year by following those instructions.
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