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Title: Lightweight Chat about New product Development
Review: Using this text to teach MBA students about new product development.Probably the worst text I've encountered for a course, never mind lacking useful information for guiding managers in this field.Incrediably lightweight with passing comments about rigorous engineering tools, and of little use to anyone to actually do anything relating to creativity, innovation or technology commercialization. Pick up something like Ulrich/Eppingers's "Product Design and Development" for a much more thorough and useful approach.
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