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Title: very poorly written
Review: the book is written in a style which mixes chronology with agenda points the author wants to make. it is difficult to follow, and a lot of the points are so general that it is difficult to relate them to a specific action the ceo (or the airline executives) took.having read this book twice now, i am at a loss to explain what this ceo really did, but maybe this is just me not knowing in general what ceos do.
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