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Title: Way Better Than All the Modern Design Thinking "Guides"
Review: Way ahead of his time. Design for the Real World contains all of the messages about creativity, design thinking, sustainable design, appropriate technology that are being echoed all around the design community now...but he wrote this THIRTY YEARS AGO. And the amazing thing is that nearly every one of his comments is still just as applicable today. If only everyone had listened the first time.Much more interesting than the IDEO guides and other "creativity" authors such as Ken Robinson.
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