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Title: Essential Reading for Anyone Involved with Fundraising
Review: After more than three decades in fundraising, I have not come across a book like this that sums up the best thoughts about "the raising of money" in such a concise and powerful way. Whenever someone asks me what they can read to learn about fundraising, I recommend this book. And in this day of so many organizations seeking simply to preserve themselves regardless of the effectiveness of their programs, Jim Lord's words continue to resonate for me: "Organizations don't have needs...people do." Quite simply the best single book about fundraising I've come across.
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