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Title: Working fertile ground; this one's a winner
Review: I've begun to notice how frequently the phrase "winning hearts and minds" appears in the business literature but how infrequently business executives know anything of a practical nature as to how to do either. This beautifully written and mercifully short piece spells out the vast differences between the two and tells executives how to do both. I've worked extensively with top executives for 30 years and have been looking for this article the whole time. Thanks, Dick, for writing it!
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