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Title: great ideas poor execution
Review: i loved the ideas presented in this book, and i do read alot of books about the media, modern technologies, and their effect on our lives and on the society. although the presented ideas are great, the style of the writing gets to me every time. absolutely terrible. im not sure if the author was trying to exemplify the mass confusions, lack of attention span of today's society through the litteral writing, but it detracts from the points that he makes. many examples are presented have no form of organization whatsoever, and many arent even necessary. zengotita could have conveyed the message of the book in half the length and it would have been more effective than this book will ever be.
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