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Title: From worst to First to Very Boring!!
Review: I am sure that what Gordon Bethune has done for Continental is truly worth a great deal of appreciation. However, the account given in this book fails to describe the turnaround process at Continental in an exciting and informational way. It is too repetitive. I think that I understand when a person says that "the employees hated Continental" after I read that five times, but to mention that in every second paragraph is unnecessary. What Bethune fails to give us is interesting incidents where he actually used the strategies that he employed. Although the "Go Forward Plan" has been broken into four parts, each part somehow connects to something else in the middle of the section and talks about something not concerning that section at all. But above all, if the Continental employees contributed to buy Bethune a Harley Davidson, it shows that he did an incredible job at Continental. So, maybe he should stick to fixing airlines and leave the writing to someone else.
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