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Title: Worst business book ever - even when I got it as a gift.
Review: I'm so embarrassed my friend gave me this book as a gift as I get ready to launch my own company that I want to return his money. This book is written like a term paper by an inexperienced student who leveraged the Harvard name. It was a worthless waste of my time to even scan it.Instead I would recommend the book by the founder of Subway - Start Small, Finish Big: 15 Key Lessons to Start--and Run--Your Own Successful Business by Fred DeLuca, John P. Hayes.
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