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Title: A terrific book on the origins of global consumerism
Review: De Grazia shows that the triumph of American-style consumption in Europe -- from supermarkets to Hollywood movies -- wasn't automatic; there were alternatives, there was resistance, there was a history. The book is full of fascinating surprises: Woodrow Wilson's speech to the first World's Salesmanship Congress in 1916; the Duluth-Dresden connection; Hitler promising to protect Europe from American economic domination. This may be the best book we have on the history of consumption in the 20th century.
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