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Title: The bigger picture
Review: Probably the most useful aspect of this book is that it provides a way of looking at Bush's campaign messages from a communications viewpoint, free of the chaff that distracts. The author's insights into Bush's mindset are quite valid, and they are disturbing. I read the older hardcover version (there is an updated paperback edition), which turned out to be an advantage, because many of the events we are seeing now are being handled by the Bush administration in exactly the way one would expect if the book's insights are valid. It appears they are. The author's opinions on television are especially interesting, and the book is worth the read. The author has a philosophical stance that is readily evident, but with a few exceptions, it does not blind him because he uses Bush's own words and history to bolster his arguments. It is a serious work, not humor based on Bush's notorious inability to speak English, although howlers are inevitable.
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