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Title: Martin Reviewer Accurate
Review: Martin review about the book is accurate...it is a rehash of primitive Marketing 0001 concepts and offers nothing but repackaged and ancient maxims in the new IT speak...I mean if you read the review by Mitchell a "Top 10 Reviewer" (what ever that is) you will see Marketing 0001 drivel littered in litany...unless you are thick or truly a dim bulb about sales and marketing, these "revelations" are straight from an introductory sales and marketing book...save yourself the money and buy Kalkota...
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