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Title: Absolute Drivel by Advertising Hucksters
Review: A slapdash mix of jibberish, jargon, common sense, contrived inspiration and a 20 lb bag of manure...welcome to Lovemarks by Kevin Roberts, A.G. Lafley.In today's world, your product or service had better be more than just hype and clever technique. Even better, it ought to come with a market-changing innovation-this book falls extremely short of these baselines. In fact, this book has all the substance of an Ikea coffee table: It looks good on the surface, but underneath it all, it is just cheap filler.The authors of this book are admen, professional hucksters. Somehow, they managed to convince a group of pseudo-intellectuals to publish this drivel. If you want to learn about branding, then read a marketing textbook by Kotler. It will cover marketing and branding in an objective and honest way. If you want to read the scatological, phony insight of an adman then buy this book.This book is, in a word, AWFUL!!!
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