Negative Positive
Title: the father of spin:edward l bernays & the birth of PR
Review: The book is entertaining in parts and provides interesting information to someone who has no prior knowledge on Bernays. But considering the impact Bernay's ideas & work made on PR and spin and consequently the American way of life, I found the writing style to be rather flippant; and the book, as a whole, skimpy. From the research material available and the interviews which he had conducted, Tye could have written a more substantial if not a scholarly piece, irrespective of his sentiments for Bernays the person. Perhaps, that was not his intention. However, Tye did make a bold claim with his title, and I naturally expected more from his book.
Is the review positive or negative? 