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Title: Fantastic, Fantastic, Fantastic
Review: A truly incredible book. I could not put this book down throughout the entire read. John Battelle does a fantastic job explaning the dynamics of the Search Industry and its impact on our lives.He also gives us a good glimpse into Google Culture, the dynamics of the company, its owners, their power and responsibility in shaping up the net and its usage. If you have ever wondered what the big deal is behind Google and the impact search has on internet usage pattern, wait no more to buy this.What are you waiting for?
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