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Title: Packed With Knowledge!
Review: With literary assistance from journalist Scott Huler, Continental Airlines CEO Gordon Bethune describes how he transformed the near-bankrupt airline into one of the best companies in the industry. He describes the massive changes he made to improve the product, changing a low-cost, unreliable airline to a top competitor that emphasizes customer service. The transformations he brought about by exerting strong leadership reshaped financial controls and employee-supplier-creditor relationships. The book is a fascinating read, written in a straightforward, this-is-how-it-was style, typified by Bethune's characterization of the company he took over as a... "lousy" airline with terrible service. Sometimes he gets a little repetitious in summarizing the action at each new step in the transformation, but that's just a minor complaint about an otherwise excellent book.....
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