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Title: Sucked
Review: My husband came home with this book last week. I am considering buying a business of great interest to me, but I have next to no experience with retail. He has his doubts about the whole "dummies" series, but thought maybe it would help me. We both found the text to be vague, as I was looking for concrete definitions to some of the unfamiliar business terms which the book did not provide. At the same time, the suggestions for running a small business were ridiculously obvious and downright condescending. The book went back to the store, and I ordered a copy of Specialty Shop Retailing (How To Run Your Own Store) by Carol L Schroeder from my local library. I would HIGHLY recommend this book, and once I finish reading entirely I'll take the time to provide a thorough review. But really, the book has a great layout and it's enjoyable reading.
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