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Title: Great Ideas and a Joy to Read
Review: I found this book to be very informative and was worth the time and money. I found many ideas which will allow me to continually improve upon my electronic and print marketing campaigns.Others have said that the book is written horribly and the publishers should be embarrassed - I disagree. Granted, there are a few grammar errors - but the book is written in early 20th century and much of the language, speech and mannerisms of the time come through in the writing. I found this style entertaining and easy to read.The book also refers to many of the social norms of this era such as discussing only "men" in business. If there happened to be a successful business-women - she was only able to accomplish this with the help of men. Again, I think does not take away from the content of the book, rather augments the principles since they are time honored and are able to survive the tests of time.
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