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Title: Great Insight into SE History
Review: John Battelle brilliantly lays out the history of search engines in his book The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. While many have focused on Google exclusively for the past few years Battelle explores the reality behind Google and others.John Battelle also has a weblog available to keep you updated on the latest and greatest. Though this book was published a while back it is definately still up-to-date as far as a reference.An easy read, I recommend this to anyone in the search engine industry from advertisers to searches, marketers to web designers. Very informative. You will not be disappointed!
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