Negative Positive
Title: No idea what the author is talking about
Review: I have no idea what the author is talking about - it's just the way the book is written. It seems to just start from nowhere. It's either the author is assuming the reader already knows a huge amount about marketing planning or just seems to put down thoughts as they come to mind. I reached Chapter 7 (with skipping some material in between) but can go no further. I read a lot books on management and marketing - this book has just confounded me. Luckily I got it from the library and didn't buy it. I just finished reading one excellent bookThe New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition& this book was quite a let down after that.
Is the review positive or negative? 