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Title: It's a Roadmap for Site Selection!
Review: This book was referred to me by a co-worker (who happened to be an expert in real estate). Thanks!! I only wish I'd stumbled upon it years earlier.After struggling with a homegrown spreadsheet modeling approach in my first retail business, this book brought together all the missing pieces in a way that made perfect sense. It gave me a framework to account for the qualitative site feature data that is so important, yet so difficult to deal with. It became my roadmap for site selection.The logical model outlined in this book comes to life through Fenker's humorous examples of tips & traps.If your business depends on good sites, you must read this book!
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