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Title: quite poor
Review: I regret to say that this book was a waste of money and time. I found a few interesting nuggets, but I think most readers would miss them.I regret this low rating because of McCracken's previous work, which was invaluably insightful. I have to wonder whether his purpose was to create a promotional product to give to potential clients.I hope McCracken has returned to his previously high standards in subsequent work. But after reading this book, I'm reluctant to purchase later work until after I have had the opportunity to read it.
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