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Title: Am I missing something?
Review: I endured the drone of the audio book. He could have said it all--with examples--in a 20-minute snippet. Just three points sum it up:1. If you want to do something 'disruptive', spin off another company or a somewhat isolated department.2. Since it is innovative and therefore untested, be aware that you cannot project customer reaction in advance [no-brainer]. Refine the product by observing how your customers are using your product [another no-brainer].3. An organization's capability to go ahead with something innovative is to consider its 'RPV': resources, processes and values.Despite the examples, the book comes across as a lot of theory. And it really does not have tangible or practical solutions that one can start applying right away. We all know dilemmas; we want solutions.
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