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Title: A huge disgrace for the advertising profession
Review: Unfortunately, the lowest mark here is only +1. I's rate this book -10.Ogilvy, that knight errant of advertising that sells, said in the 1970s about the then advertising: "Lunatics have taken over the assylum." Lunatics now seem to have taken over ALL advertising and branding!!!Books like "Lovemarks" make Ogilvy turn in his grave.Books like "Lovemaks" are a huge disgrace for advertising that sells and a delight for "creaAtinism."These books strongly suggest that perhaps advertising and branding are past saving.God save us.
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