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Title: Interesting but fairly superficial...
Review: Like most things from Entrepreneur, this book does not offer a lot of depth. It is a good primer for someone considering starting a concierge business or errand service. There are a few good ideas along with a lot of common sense that the average person will have figured out before buying the book. Several times the author claims "there is no hard data available" - I worked in B2B market research for 9 years, I know reliable data can be developed by anyone who makes the effort. This is the first book I've read on the topic, so I can't make other recommendations yet, but look for this at your library before paying money for it.
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