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Title: A "How To" Book that Actually Works
Review: If you've ever purchased one of those "How To" books that seemed to raise more questions than provide answers, you'll be pleasantly surprised with "Raising More Money with Newsletters." I found it easy to tranfer the author's suggetions and techniques directly from the pages of his book to my print and Web-based donor newsletters. The book covers all aspects of a publication -- starting with why do a donor newsletter right through to execution. He has great ideas and suggestions to significantly improve the readability of a publication. And, he provides the information in an easy-to-read book that will stay on my shelf as a reference. The author also attacks common mistakes (he calls them Fatal Flaws) that most of us make yet, perhaps because we're too close to our own work, we somehow overlook (especially headlines). This "How To" book is actually worth the money!
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