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Title: Remarkably lacking in content...
Review: This books presents itself as a helpful guide to programmers, promoters, and everyday jocks for programming improvement. Surprisingly, the book was primarily based on author Quincy McCoy's own journey through the ranks in radio and his personal trials along the way. McCoy's story, albeit a testament of his talent, unfortunately lacks a great deal of content for those who are looking for a "book of good radio ideas". A better choice for today's programming staff, in more encyclopedic form and coming from another radio guru, isRadio: The Book, Fourth Editionby Steve Warren.
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