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Title: Great Insight into the Political Game
Review: Bottom Line: A useful guide to effective communication.What You Will Learn: The book has many instructive examples on how to craft your views in a way which is most likely to get people to agree with you. In a nutshell, Dr. Luntz is preaching positive, uplifting, inclusive language. It's interesting to see how political extremes make so much hay with harsh negative language, but Luntz is point is that if you want to get the mass of people on your side you need to adjust your pitch.Parting Shot: An enjoyable book, especially for those that are political junkies.
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