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Title: Electric Rhetoric is Visionary
Review: Welch brilliantly takes on the revolutionary issues posed by post-book screen media. Our conundrums in using and understanding electronic media are laid out in suprising parallels to those faced by Plato, Isocrates and other Classical Greeks when they made the mind-boggling shift from a culture of memory and oratory to texts written on paper in the Fifth Century, BCE. Recognizing movie, TV and computer screens as anything but neutral technologies, Welch formulates the Next Rhetoric, Electric Rhetoric, as what is coming (or already here) after Post-Modernism. She makes visionary recommendations for managing these media in modern life.
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