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Title: Great, detailed, account on the foundation of how search became what it is
Review: This book provides a great review and account of the history on how the foundation of 'search' became what it is.From original information retrieval technology, to modern day search the reader is taken on a journey from dorm-room technology to startup company with all the situations and decisions that search pioneers faced, in the early days of search to what is now the status quo.As someone who has grown up with search, this is a great read of how search evolved and provides a great backbone for understanding the relationships of the various companies involved. This is a must read for those in the SEO/SEM industry.
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