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Title: common sense and technology investing...are you kidding?
Review: Most investors in technology stocks either follow rigorous traditional valuation methods and thus find themselves in buggy whip companies that cannot grow or they put on the rosy glasses and buy the latest hot thing, another recipe for disaster. Pip Coburn's method is entirely different. The use of history and common sense as a method of understanding not only gee whiz engineering elements of technology but also the actual user experience and the social aspects that drive demand sounds simple but is actually quite rigorous. The Change Function presents this method in a witty, enjoyable style that holds the interest of even the most attention-challenged, multi-tasking, digital natives.
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