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Title: Pulling it All Together
Review: Lennox Scott and Shelley Rossi have succinctly described the major forces affecting the residential brokerage industry today. I especially enjoyed Lennox Scott's concepts of Real Time Real Estate, Personalized Service, and Customer Relationship Management. The Seattle real estate brokerage market is as competitive a market as you'll find anywhere in the U.S., and John L. Scott's market leadership is a testimonial to the effectiveness of the company's business practices and leadership.Next Generation Real Estate will help established and emerging brokerage firms set their priorities for creating a superior customer experience, and to foster an agent-for-life relationship between brokers and sales associates.
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