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Title: Don't waste your time
Review: The useful message from this book could be stated in two pages. Gerber doesn't understand what motivates most physicians or what differentiates the practice of medicine from other forms of human commerce. It's true that most physicians are inept at business and have much to learn from entrepreneurs. However there are many aspects to the commerce of health care that pose unique challenges for the entrepreneur. Moreover, many business tenets are antithetical to traditional principles of the patient / caretaker relationship. The book is simplistic and off the mark.
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