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Title: But what if I hear this?
Review: But what I hear is a deeply mendacious piece of self-promotion, which speaks at length about the author's achievements in public life, but which cannot keep its own promises. The blurb claims that this text "raises the curtain on the craft of effective language." Yet this is not a book about effective language; rather it is about manipulation. It's not about getting your message across; it's about getting people to agree to a message that has been tailored to elicit that agreement, whatever its real content might turn out to be.If I'm wrong about this, then the author is by no means in control of his own message. If I'm right, then the author is by no means in control of his own message.
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