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Title: Get if from your local library.
Review: I would not recommend buying this book. As the other reviewers have already stated; the writing is over zealous and self promoting. If you can manage to get passed that you will find the ideas presented in this book insulting; the foundation for the promotion of lovemarks is, "human beings are powered by emotion, not by reason," which if you have ever seen a skyscraper, flushed a toilet, flipped a switch to turn on a light or used any other product of man's reason you would find this assertion wholly false.Kevin Roberts does not succeed in this book because he treats consumers as mindless kids in a candy store who have no volitional control of their consciousness. If you believe that, then you will find this book entertaining and reassuring. If you value reason and sound advertising, then you will find this book daunting and outright irresponsible.
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