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Title: A must read for writers and creativity scholars
Review: This is one of those rare books that really successfully takes someone's academic research and does it justice in a way that is still page-turningly interesting and readable for anyone working as a writer (or wanting to). While it can be dry at times, as Csikzentmihalyi does come accross as slightly old fashioned and Eurocentric in terms of his cultural preferences, he is one of THE world gurus on creativity and flow and this is a seminal work. His TED talk on flow is also worth watching if you're still hesitant about buying the book.
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