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Title: Hideous!
Review: I, too, used "Silver Can" Hershey's European Style Cocoa for many years. I ordered it by the case from Hershey, because no local stores stocked it. It had a delightful flavor and aroma, and the color was very dark, but not unnaturally black like this stuff. Hot Cocoa made with Special Dark looks like dirt, rather than chocolate, and is nearly flavorless in comparison with Silver Can cocoa. I'm only sorry I have to give it one star in order to review it. BTW, I found a very nice dutch process cocoa--not as good as Silver Can, but very close--from an online spice shop located in Colorado. It's a bit more expensive than Hershey, but not cost prohibitive. Haven't bought a can of Hershey's cocoa since.
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