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Title: He cant Market
Review: This book is about Marketing, not really about advertising or PR which is fine.....but its so bad. There is a ton of spreadsheets you have to fill in but you need to know very specific information to do so, and then the information you get is only relevant to a larger cooperation. Also, and this is the kicker, the author made a reference to an exciting new ad technology coming out, Google Whisper, and he was serious. He was not kidding, he actually thought Goole Whisper was real, its an ONION STORY, you know "The Onion" the fake news site that makes up funny fake stories, the author thought one of them was real, and put it in his book.
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