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Title: Marketing Crime
Review: I think charges could be brought against Alessandra for this offering. He banks heavily on the statistical knowledge that very few people who buy this kind of book ever read beyond the second chapter. Therefore, the first two chapters and the cover are merely razzle-dazzle fluff constantly mentioning "charisma," but rarely saying much about it. He then offers a weak thesis that charisma is related to communication then proceeds to stuff the rest of the book with what is obviously old material on the subject of communication occasionally tying it to charisma. This "filler" material, I will say, is solid stuff, but, overall, this book, as well as Mr. Alessandra, are very disappointing.
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