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Title: A good concept with disappointing substance
Review: At first, I was intrigued by the title and the idea of using insights from history and science to formulate corporate strategy. However, disappointment set in already in the first chapter. It gave the impression that the whole strategic concept was based on a "falsifiable strategic hypothesis" with little room for imagination and creative thinking. The historic lessons appeared also to be scarce and somewhat academic. I ran out of incentive to complete reading the book. As a fellow McKinsey alumnus and a 'student of the arts', I had expected something better than that.
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