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Title: explains the customer's role in product design
Review: Contextual Design explains the customer's role in product design to high-tech product teams. It gives techniques and procedures on how to integrate customers (and potential customers) into the development cycle. The most important section for product managers is the chapter on techniques for interviewing (called "Contextual Inquiry" in the book's lexicon) details how to conduct an onsite interview, what to watch for, and which follow-up questions to ask. While geared to the systems analyst, the book is valuable to anyone responsible for gathering prospect problems at an onsite meeting.
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