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Title: By far the best book I have seen
Review: Experienced Direct Marketer, Kern is exactly the model you want to shape yourself to if you are in sales and direct marketing. I spend 8 hours a day generating sales leads for other businesses so I know what I am talking about. He is dead on with his methods. I also thought the Internet section was perfect for anoyone that does not currently use the internet as a research tool.
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