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Title: The books that works
Review: Like Roger Ailes book You are the Message years ago this Republican writes about communication in about as non-partisan way as he could. Luntz is a good communicator. Every key idea is repeated enough for the fast and sometimes uncareful reader to still get all the main points. His chapter on words that work in personal life was not very strong. But if you are like most of the readers of this book you buy it because of the public discourse and its weaknesses for personal words that work will be only a minor distraction.
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