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Title: Highly Recommended!
Review: Patricia B. Seybold, author of the new-economy classic, Customers.com, discusses e-business techniques for improving your customer value. Based on the premise that customers are much more informed, and thus are aware of competitors and pricing, she describes how to embrace the e-business revolution and respond to these new demands. Seybold includes many examples of companies that successfully adopted these strategies. However, it should also be noted that as this review is being written, many companies that espoused the ideals offered here are closing up shop. That being the case, the imminent and dramatic changes to the nature of business identified by Seybold might be a bit less imminent and dramatic than advertised. Nevertheless, we [...] strongly recommend this book to executives, sales managers and customer service pros, all of whom will benefit from her innovative business strategies.
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