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Title: Standard for the "for dummies" series
Review: I've gone through about half of the book and it follows in line with all the "for dummies" books I've read. The topics are well laid out and organized very well. I found some things too simplistic and ended up skimming over them. Overall I'm glad I got it as it reinforced a lot of the things I need to get done in order to get my start-up business going. They do cover both start up from scratch businesses and buying a franchise or another established business. The latter wasn't of interest and I ended up skipping large sections because of it.A good reference for starting a business.
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