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Title: not student friendly
Review: My professor unfortunately had to choose this book for class, which I dreadfully abhor and never want to open/read it again. I find it unclear and not very much helpful in presenting the principles of behaviorism. The tear out quizzes are somewhat pointless and repetitive (3 for each chapter). The chapter summaries are poor and everything, including the text layout and color is extremely plain and again, poorly done. What I disliked most about this book is that the definitions are extremely WORDY and confusing!!! For example, in defining Positive & Negative reinforcers, they had to break it down into a THREE PART definition???1. The occurence of a behavior2. is blah blah3. results in the strengthening of that behavior blah blah blah...I find it pointless and hard to follow. Not very concise at all. :[
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