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Title: many words with little meaning
Review: I don't know who the authors thought the target audience for this book is, it's defenetively not me. Why I have to read about 'dealing with clients' in a book supposedly about design concept, I don't know. And what I gain by reading broad statements like 'clients like to talk about their company' is a mystery to me, too. There are several areas in the book where the authors are simply wrong.It's true what they say: If you're not good at something, teach it.
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