Negative Positive
Title: The good and the missing
Review: Chapter 3 stands out for Whetten's insight into how to make and how to use theory. Chapter 4 is a fine if succinct summary of Huff's ideas on writing as a skill and as a discipline.The rest of the book is humdrum. The book as a whole misses the big picture about the range of skills and methods in management research. There is insufficient attention to research question choice and framing, and to literature reviewing (other than briefly in Whetten's chapter); and a glaring lack of material on quantitative methods and applications.Add this to the - alas long - list of books that confuse qualitative research with management research. This particular book does not even stand out for what it has to say about qualitative research.
Is the review positive or negative? 