Negative Positive
Title: Illogical, Simplistic and Impractical Advice
Review: This collection of anecdotes and contradictory "laws" is probably the worst marketing book I have ever read. The only so-called law that Ries and Trout have provided ample evidence to support is the "law of hype," which says that the more a product is hyped the more likely it is to be a dud. The 17 executives in the front of the book who were somehow cajoled into hyping it certainly supports the theory. The only way they could honestly say this was the "best marketing book" they ever read was if it was the ONLY marketing book they ever read.
Is the review positive or negative? 