Negative Positive
Title: Pretentious, little info, bad grammar
Review: A tiny book -- 96 pages, counting every one, each with fewer than 50 words, so about equal to three type-written pages. The book is rife with non-sequitors, incomplete thoughts, and contradictions. It's a bit of a marvel, really. A good subtitle might be "How to get customers off the lot ASAP -- without making a sale." So why two stars instead of one? Because some of the advice, carefully separated from the rest, is sound. However, if you don't already know quite a lot about what makes customers tick, I'm unsure how you'll separate the good bits from the bad. There are better articles all over the web for free, built on arguments that make sense and are internally consistent. They can't all be correct of course, except in the sense that we each learn a different way to sell effectively. But, if you try to follow Mr. Davis's advice, all of it, you'll be tongue-tied and tripping over your own feet. The customers won't notice: they'll already have left.
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