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Title: Directionally good idea but ....
Review: ... the exposition is very poor.Being in the business of consulting companies on performance improvement and cost reduction issues, I was naturally very interested in this book. The concept of focusing on the bottom line and its dynamics rather than on unit costs has its appeal, but aside from using a flashy name for total cost, there is nothing inherently new in the idea. Further the exposition is repetitive and inconsistent. For example, the author switches on numerous occasions from a unit view to a total cost view to make an argument against unit costing, but resorts to misleading links which would be apparent to anyone with even a superficial grasp of micro-economics.And any author who gives his own book 5 stars and abuses the review system to promote himself and the book does not deserve more than 1 star from me!
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