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Title: Success Can be Learned
Review: Though Ogilvy on Advertising is a useful book, even today, it fails to deal with critical issues in the mid and late 1990s. Jon Bond and Richard Kirshenbaum have a good story to tell here, and lots to impart on how to not revert to institutional advertising. The agency has done excellent work outside the box for many clients, and reading how they accomplished that are good lessons to read indeed. I found it much more useful that many other ad books, like some mentioned above by Trout & Reis.
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