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Title: Shortened our sales cycle and gave sales process credibilty
Review: This book has shortened our sales cycle from a 6 month average to a 2.5 month average. No longer are we wasting money and time with customers that we can't help or don't really want help. I have always despised the hard sell, and the persuasive selling technics of so many experts in the field. Through mutual exploration we now find solutions with our clients that exactly meet thier needs or we don't do business, and we part friends - instead of trying to fulfil unknown expectations and losing the relationship forever. Using the ORDER model has given our sales process direction and is helping us develop true intent to helping our customers suceed. We are committed to this win - win philosophy.Sales Director, Interwest Consulting Group
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