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Title: Book's value is in provactive questions
Review: The most useful sections for technology marketers are in Chapter 2 about strategy, where Cusumano asks provocative questions that will give you a new way of looking at your products, services and company direction.Also useful is Chapter 4 on best practices, which will give you some benchmarks for comparing your operations and development activities to industry leaders.Much of the book focuses on presenting detailed analysis of the rise and fall of companies during the technology boom and bust in recent years. The stories can be interesting, but it seems to me that information is getting dated given the challenges that face technology companies today.
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