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Title: Keeping things in focus
Review: I have been a fan of Al Ries for years, ever since readingPositioning: The Battle for Your Mind, 20th Anniversary Edition" more than a dozen years ago. In "Focus: The Future of Your Company Depends on It (Collins Business Essentials)," Ries makes a compelling, well-documented case for finding a niche and staying with it. In case study after case study, he shows why companies that become known for a single attribute (e.g., Volvo for safety) continue to thrive while more generalized conglomerate falter.I do think the book was over-long. It would be equally (if not more) effective if it about 100 pages shorter. This version (published in 1997) is somewhat dated, and I have not read the revised version (published in 2005). However, the basic premise remains the same. As the book's title indicates: focus, your company's future depends on it.
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