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Title: Suggestion: Don't waste your money...
Review: Any person with three or more years in the marketing and/or communications business could have wrote this book. Formula = recite an issue you have faced + state the result + develop a "law" based on the result + repeat the issue you faced for reinforcement = Aren't I smart. No, they are not smart. I found several of their laws did not apply to situations I have lived through, leaving me hard pressed to call them laws, but rather suggestions. I struggle to even give this book a one. If you are interested in a true "handbook" to marketing read Harry Beckwith: Selling the Invisible.
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