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Title: the *golden ticket* to persuasion
Review: Dave Lakhani's book "Persuasion" is simply brilliant. I've read a lot of books on persuasion and this is one of the most clear, concise and compelling of them all. I was actually surprised by this book because I expected it to trod on the well-worn ground of influence and decision-making that most books on this topic cover. Instead, Lakhani takes a unique perspective and teaches us how to become experts, how to tell persuasive stories, how to arouse curiosity, and how to position ourselves and negotiate to win. His section on story-telling alone made me rethink how I speak to others and how people are truly persuaded. If it's your job to persuade then this book is your golden ticket to doing it effectively. -- Brendon Burchard, author of Life's Golden Ticket.Life's Golden Ticket: An Inspirational Novel
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