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Title: should be taken off the shelves
Review: I purchased this product because I believed the title. However, since this book was published such a long time ago, it's no longer relevant and should be pulled from the shelves. It directly contradicts books that were published w/i the last year - this book doesn't even take online marketing seriously. This is not a valid "starting point" for marketers, and will damage your brand/company/product and quite possibly your career.
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