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Title: Disorganized and loosely written
Review: This book is so concentrated on harnessing the knowledge of 17 marketing experts that they forgot to hire an expert writer to make it easy to understand for the student. They talk around many definitions without clearly defining the object of study. Case studies are haphazzardly thrown at the reader and important concepts are vaguely described and with uneccessary complexity. I hope next time they write a book one of their experts is a writer. I feel like I am back in World Literature reading something from the Middle Ages only this time I can't go on the internet for an interpretation.
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