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Title: Good for the eye, bad for the brain, okay for the stomach
Review: This is a beautiful text visually, and the author has done an excellent job of bringing together very interesting experiments in interactive design. However, his analysis, as several other reviewers have noted, really is best described as "shallow." His interpretations lack insight and the details examined seem selected randomly. The interviews he includes often lack proper contextualization, and I think he stretches the term "narrative" far too much, trying to subsume things like games and theater as narratives only, without attending to their game-ness or theatricality. The problem is that there aren't many other books dealing with this genre of work yet, so some readers will find it useful for the excellent example of interesting case studies at least until someone with better analysis writes a book. Theoretically, Marie Laure-Ryan's book on Narrative as Virtual Reality is also a good selection.
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