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Title: A very highly recommended, practical marketing book
Review: Sold On Seniors by marketing expert Gary Onks is a direct, no-nonsense, bottom line guide to improving one's sales by marketing products directly to senior citizens, who dominate marketplaces all across America. Chapters disclose tips, tricks, techniques, and secrets to reaching the senior market, getting oneself noticed and getting one's product sold. A very highly recommended, practical marketing book especially as the baby boom generation continues to age, Sold On Seniors On Seniors is an invaluable introduction to this specialized marketing niche for the novice entrepreneur, and a welcome reference for even the more experienced business professional dealing with a clientele of senior aged consumers or patrons.
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