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Title: Seriously, get the other kind of tape.
Review: At first, I thought the other reviewers who said this wasn't as good as brand name tape were persnickety weirdos. It's tape, right? What does brand matter when I can save a few bucks? Turns out, this stuff really is lousy-- it's not exactly opaque, but it's a stretch to call it clear. On colored wrapping paper, it shows up as white. Over lettering (attaching a label to a package), it makes words harder to read. Plus it peels off easily, so stuff I've taped down not only looks cruddy, it's also not secure. Next time I'll not be so quick to judge and I'll spend a extra few bucks for the real deal.
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