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Title: Old News
Review: Rohit Ramaswamy has presented us with a dinosaur view of how to manage service processes. It reflects the old "inside-out" view of service management, which is now widely discredited by leading service managers. Hence the emphasis on widespread internal metrics and the operations orientation. True attention to service implies driving the company's service offering from the outside-in, and is keyed by customer satisfaction measurement rather than operational measures.
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