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Title: Marketing Made Simple!
Review: Of all the Trout and Ries written books, this is my favorite. It is the simplest, easiest to read, and yet is so profound. The title chapters alone provide tremendous insight. I particularly liked "The Law of the Ladder: The Strategy to use depends on which rung you occupy on the ladder," and "The Law of Duality: In the long run, every market becomes a two-horse race." It's nice to see that after all these years, this book is still selling strongly. It's a testiment to its value.
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