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Title: Essential reading for anyone who wants to study behavior
Review: Anyone who wants to be a serious scientist must read this book. N=1 studies are the root of scientific discovery. If one cannot demonstrate control in N=1 studies, you cannot succeed in randomized control studies. And, N=1 studies allow you to understand where "standard error of measurement" is coming from instead of assuming it random. It might be random; but it is more than likely not.I am privileged to have an autographed copy of this book to have known Murray. A great mind. And if you assume that a 1960s book has to be out-of-date, then you are doomed to repeat egregious errors in thinking.
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