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Title: Chasing the Chasm Review
Review: I enjoyed reading The book "Chasing the Chasm" by Geoffrey A. Moore. It focused on the adaption of technical products and how to market high technical products during the start up period. He explains the chasm between the early adopters of the product and the early majority. He explore the differences between visionaries and pragmatists and suggest techniques to cross the chasm by choosing market target, understanding the concept of the product, positioning the product, forming a marketing strategy and selecting the best distribution method and price.
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