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Title: Pros and Non Pros this book is a great PR tool
Review: I own a small PR agency in Chicago and am always looking for tools to help our junior staff be more effective and efficient. This book is great! Everyone of my employees now has their own copy of Literary Publicity: The Final Chapter. It's got everything a professional needs to know -- and, even better, what a non-pro needs to know to help make their book successful. I also like how Marich uses humor to make his points. I recommend this for any writer or any beginning publicist.
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