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Title: Stunningly simple
Review: At first I was put off by the presentation of this book, with its extreme simplification and visual treatment. But now, after reflecting on it, I think the book is stunning. Branding is about combining images and words to make ideas clear and memorable. What better way to do a book on branding than by simplifying? One can still find the long, complex marketing books in the library. This is a book you will keep on your desk and refer to constantly.
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