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Title: This belongs to the future
Review: This book gives insights that should bring Branding decisions from marketing department to business strategy at top management level. Marc Gobés Emotional Branding outlines the challenges and the future of Branding, and provides great tools to new holistic approaches to understanding and implementing new branding practises. Approaches that will make people connect with brands on an emotional level and build relationships. Marc Gobé covers the full field of Brand expressions, from logo and sensory packaging design to delivering Branded experiences.
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