Negative Positive
Title: Buzz is the word - and here's how to get it!
Review: This is a treat starting with the in-your-face front cover though all the real-word tips and guidance on how to get your "story" out to the back cover with a darned impressive list of endorsements from interesting folks. Laermer has a strong point of view and a message worth listening to. Many books of this kind don't really show you "how" they just talk "about" the subject. This is a happy exception.
Is the review positive or negative? 