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Title: Definitely written before the economic downturn
Review: Although published in 2001, it is easy to see that this book was written before the 9/11 disaster and the economic downturn that occured following that. This book makes some good points especially on the expanding role of the patient/consumer in health care, but some of the strategies discussed seem no longer applicable. It does, however, exemplify exactly how dynamic the health care industry is and how the best laid plans can be suddently dashed by forces external to the organization.One note of subjective personal opinion: The authors tone is somewhat arrogant. At times, the content seems like it is name dropping. As an administrator of a health care organization, I can certainly tell that the authors are not currently administrator's themselves.
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