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Title: It's a game and you can change the rules!
Review: Wow! It's a game! Who thought selling is a game? Think off all the salesmen for which selling is war (and sometimes hell). And here comes a book telling you that it's a game! Co-opetition is about the basics of all business, about players, power, rules, tactics. But the most important story it tells you is: You can change the rules! Play to the existing rules and you may win. Change the rules and you will win!
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