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Title: Still one of the best
Review: Though the book is a bit old, the ideas are as fresh and useful as ever. Jack Trout has distilled the essence of what works in advertising and why. Presented in a clear and concise format, you won't be scratching your head but grabbing your notebook instead--to write down all your ah-ha moments. It is just as important for the business owner, product developer or entrepreneur as it is for the professional. But if you work in the advertising field, as I once did, reading this book should be the very first "to-do" to pop up on your brand new iPhone. It will open your eyes, and inform all your decisions going forward.
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