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Title: Truly awful!
Review: This book is like Hopkin's other book, Selling for Dummies. It's totally AWFUL! The cheesey, numb-brained approach does not even remotely relate to what today's salespeople must accomplish or the host of regulations and competitive pressures under which they must perform. There are much better books by true experts (see my list). Three are Conceptual Selling by Miller and Heiman, Psychology of Call Reluctance by Dudley and Goodson, SPIN Selling by Neil Rachman. Your money would be better spent on one of these, or better yet, all three.
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