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Title: Pratically build a copywriting career from this book!
Review: Well, maybe not quite, but this volume and Bob Bly's "The Copywriter's Handbook" would make an excellent base from which to launch a career--provided you mastered everything contained therein.A classic, this book goes into what sells and what doesn't; the role of headlines-- what makes one good or bad; and other techniques of selling.If you are curious about what does and doesn't work in advertising, you need this timeless, yet timely resource. And if you are a copywriter, this is required reading and belongs on your book shelf!
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