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Title: A MUST read for ANYONE with a job... SERIOUSLY!
Review: This is one of the best books ever written. It is insightful for consumers, for businesses, for marketing professionals and... well, anyone! It makes you think, it makes you see marketing and advertising in a whole new way, and it will make you smarter - period. I think this should be mandatory reading in high schools across the world.Do not attempt to be a web designer, an advertising professional, or an enterpreneur until you read this book.
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