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Title: Avoid!
Review: Have been reading this book as a part of my MBA program. I was truly looking forward to study the area of Marketing which I believe is one of the areas with the highest potential of being learned in an exiting way - With living examples and stories of brands, commercials etc.I read a lot of management books as a part of my job and this book is without a doubt the worst I have ever experienced. Boring, without passion and ambitions from page 1 and until the very end (if you somehow have the strength and stamina to reach last page).Embarrasing for professor Kotler - embarrasing for the Marketing area.
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