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Title: Short Reference Book
Review: Since I finished reading this I keep it in the back of my pocket. I refer to this book when I want to get my team or my clients motivated in brainstorming sessions. Dr. Noone had a very clear and humirist fashion of explaining his basic guidelines of "Problem Solving": 1. Mind Maps 2. Option generation 3. Fishhooking and 4. Analogies to bring out creativity. From your creative thoughts Dr. Noone would explain how to be able to utilize those thoughts with various methods as well how to be able to take action on the solutions. I recommend this book for a quick and easy read to be prepared for brainstorming sessions as an individual or as a team.
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