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Title: What about IP?
Review: I will confess -- I've only spent a few minutes with this book in a boosktore. I didn't buy it. Here's a big reason why: the index lacked entries not only for "patents" but for "intellectual property".For lots of companies in my part of the world (Silicon Valley) patents and other intangible rights in technology are the most important kind of intangible asset. You also can't do patent strategy without having some understanding of the constraints (and opportunities) created by patent law. If the book omits those topics, then I don't see how it can do a complete job.OTOH, if you like lots of consultant-type diagrams with platitudes about "customer value", "long-term value" "meeting customer needs" and the like, all garnished with arrows going all over heck, you might feel very comfortable with this book.
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