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Title: HEADS IN BEDS IS AN SOLID RESOURCE FOR TRAVEL PROFESSIONALS
Review: I LIKED THE TOPICS COVERED AND THE PROGRESSION OF THE MATERIAL IS LOGICAL. THE CONVERSATIONAL STYLE MAKES IT EASY TO READ--IT ALMOST FEELS LIKE A CONVERSATION WITH THE AUTHOR. I ALSO LIKE THAT ALMOST EVERY CHAPTER ENDS WITH A LIST OF INTERNET ADDRESSES WHICH ALLOW THE READER TO LOOK INTO ADDITIONAL INFORMATION REVIEWED IN THE CHAPTER. EVEN THOUGH THE FOCUS IS ON MARKETING THIS BOOK IS A GOOD RESOURCE FOR ANYONE IN TRAVEL AND HOSPITALITY BECAUSE THE TOPICS INCORPORATE DIFFERENT ELEMENTS OF THE TRAVEL PRODUCT AND DISCUSS THEM AS PART OF THE MARKETING APPROACH. THIS BOOK
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