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Title: Not for me
Review: Bought this as I thought being a general guide I may find areas attributable to my needs, my business has'nt really got a book out there that I could use specifically. I've also read 'Duct Tape Marketing' which is far superior and practical. The 'Dummies' book is too general, so much so that it isn't at all usuable in real business - the Dummies book would be okay for a marketing student to give them a theoretical understanding of marketing, but don't bother with it if you need a practical application of marketing.
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