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Title: A Must Read for Small Business Owners
Review: I don't normally review books. But I feel "The 22 Immutable Laws of Marketing" has provided me so much value that I would feel guilty if I did not speak up for it.This is wonderful read for anyone who is in business but either does not have a marketing degree and/or cannot afford to hire marketing talent.The book is very simple - but NOT simplistic. I have put the ideas in this book in marketing my business.And I find the ideas of the book bridge very well into management and leadership practice with good results.I recommend this to my clients as a "must-read".Reflecting His grace and glory,EdDrive On!
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