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Title: Major breakthrough in How to SELL !
Review: I have worked with Mahan for many years and funded some of his early work in teaching others the magic of his process. We used the concepts covered in this book to teach our professionals how to elicit customer input on needs, etc. The consulting group grew rapidly and now employs over 5000 professionals. Quite a testimony to Mahan's incredible teaching ability and the concepts covered in this book!-
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