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Title: A clarion call for balancing fiscal obligations with ethical and moral responsibilities
Review: Written by Fred Kofman (co-founder and president of Axialent consulting company), Conscious Business: How to Build Value Through Values is a straightforward guide to applying conscious awareness to its fullest extent, recognizing the needs of others, and effectively expressing one's own needs order to build responsibility, integrity, leadership, and reputation - all of which are invaluable tools to a business' continued success. Drawing from real-world examples by such famous companies as Microsoft, Yahoo!, and much more, Conscious Business reveals how being mindful of fundamental human virtues and even "spiritual" questions such as "Who am I?" and "What is my real purpose here?" are positive, empowering assets. A clarion call for balancing fiscal obligations with ethical and moral responsibilities for increased success in all dimensions of business life.
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