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Title: A practical start with one part missing.
Review: This is a practical book which covers key issues such as managing change (without it killing you) and how to include quality in each stage. If you have a complex realignment of the business to deliver, this is good value.However, there is NO direction as to HOW to determine the needs of the customer in terms that will fit the value/supply chain factors.The direction to do this is paramount in the book, but alas there is not much on how to find and assess customer value determinants in ways that these can fit the supply chain drivers.My PhD is on this need to retro fit customer value to a supply chain - I got a few good set up quotes but no direction as to how to make it happen.
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