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Title: Ping!
Review: This is definitely the best book I've ever read about advertising and the advertising agency business.No try to set rules that don't exist. No try to build up philosophies that don't work. But a clear and timely vision of how to stay ahead in the business.If I would build up an agency today, this would be my ideal of how it should act and work.To everyone working in advertsing: Buy 3 copies. One for yourself, one for your boss, one for your client. To every client of an agency: If only you would read it... To Jon and Richard: If you need a creative - send an e-mail.
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