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Title: A Must Read
Review: I just finished an advance copy of Beyond E that a colleague passed on to me. This is one of the better sales and marketing strategy books I've read. I highly recommend Beyond E to any executive who is interested in using new technologies and strategies ( sales force automation, CRM, interactive direct marketing, etc.) to create a cutting edge sales and marketing department. The author is clearly in the forefront of thinking on sales and marketing strategy. My one warning--though it's not a complaint--is that this isn't a quick read. The author provides a tremendous amount of detail and thoughtful case studies that take some time to get through.Enjoy.
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