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Title: Dr. Levin is the guru of simplifying business concepts
Review: I have read this book, plus I had Dr. Levin as a professor in the Kenan-Flagler School of Business at UNC-Chapel Hill. He was a great teacher and his book's style and way of conveying business concepts was equally satisfying. This is not a book for the scholar, rather it is a very good book for those that want a quick, but substantive way to grasp the basics of everyday business. The title also belies Dr. Levin's laid back and easy-going style and sense of humor. He teaches and writes using sometimes folksy, but always perceptive stories and examples of the concepts and points he is trying to convey. If you want to get the basics of how a business operates, how cash flow works and why it is important, why "buying low and selling high" are not only simple concepts but critical guidelines for any business, of any size or scale or complexity . . . then Dr. Levin's book is for you.
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