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Title: Title is prime example of subject
Review: Problems: there is a lot of useless commentary; Gobe pushes political correctness in advertising; he generalizes about Baby boomers, Generations X and Y; he often supplies only anecdotal evidence for his ideas. On the other hand, he seems sincerely interested in the subject, and there's some real insight underneath all the BS. About what you would expect from an Ad executive.
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