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Title: 100% Pure is no longer
Review: I'm an Amazon Subscribe & Save Vita Coco buyer but will be switching brands. While fortunately for me the last shipment still states 100% pure, the Vita Coco website has changed that designation and now lists fruit sugar as one of the ingredients. Notice too that the picture on Amazon has also changed - it no longer has a container with "100% pure" listed on it. I was fortunate in that my last shipment was the 100% pure, but it looks like that won't be the case going forward. What a shame. Vita Coco may be slightly less expensive than some of the other brands, but if it's not 100% coconut water then it's a moot point. If I wanted sugar water, I'd buy soda.
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