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Title: Very naive and simplistic
Review: Given the build up for this book, I found it very disappointing. It completely ignores the fact that most American companies have failed in China -- precisely following the strategies the author advocated! If you know very little about China, and have eaten at a Chinese restaurant a couple of times, this book should provide an easy introduction. Otherwise, pass on it! I would much rather recommend "New Asian Emperors: The Overseas Chinese, their Strategies and Competitive Advantages" by George T. Haley et al. for a more complex understanding of business culture in the region.
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