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Title: A Benchmark for publishers
Review: Publishers are not too well served for books that address their particular sphere of activity... Publishing For Profit does just that. Not only does it succeed in its objective of establishing a formula for successful bottom-line management, it provides a benchmark against which any publisher, even the most experienced, can measure their own performance....I would challenge any publisher, having read this book, not to have gained something from it that would lead to a re-evaluation of their own operational procedures and, as a result, the implementation of change.Dag Smith, Chief Executive, The Publishing Training Centre (UK)
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