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Title: zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz......
Review: The book covers vital marketing concepts, however it drones on like no other textbook I have ever read. Read the book cover to cover and I would have to take off my socks to count the number of times I fell asleep in the process. Illustrates well with diagrams and examples, but this book actually succeeded in making me less interested in marketing.
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