Negative Positive
Title: Mixed...
Review: This book feels a wee bit dated (it's been a couple of years since I've read the phrase "World Wide Web). It seems to dance all over the place, and did not offer any particularly unique ideas. Feels like it's cheating a bit with the big text.It might be of interest to individuals who want a good overview of branding. May be too simplistic for individuals in the marketing, advertising, or design.
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