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Title: The best little book on Marketing
Review: I've read numerous books on Marketing. I must say this little gem is the very best. The book was originally written about 15 years ago so many of the examples are a somewhat outdated, but you can still see the points easily. Short chapters with fun and interesting stories on real-life companies. A very enjoyable read, yet it makes you think. Buy the book. Read the laws; and violate them at your own risk!
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