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Title: From mass customization to versioning...
Review: This book is a winner! I've relied on mass customization strategies in my consulting practice for the past 5 years. These strategies allow consultants to win the speed-to-market wars while still providing high quality deliverables. Also, the chapter on "versioning" is a mind blower, and is definitely relevant to e-publishers everywhere. You can't go wrong with this contemporary business text.
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