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Title: whatever
Review: I am sure that, for at least few months, in 2000 this book might have been poignant or even insightful to anyone outside of the marketing field and did not know they where being marketed to. The book is full of vague and general idea that could have easily been squeezed into a 5 page magazine article. Reading it was like sitting at a red light with my passenger, pointing, and saying "look, the light is red."
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