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Title: Good - but similar to 22 laws of branding
Review: I read this book because I had read their other book the 22 Imutable Laws of Branding and whilst there are some similarities, there is still some good stuff in here. They explain marketing in a simple way and don't over theorise. You can still pick up some marketing gems even if you have been marketing for years. I agree with one reviewer who said marketing is "not an exact sicence" becuase it relies on the human mind and emotion so much. Something which is very important and is explored inThe Brighter Marketing Bible for Small Businesses. If you really want to find out more about marketing but don't have much time the 22 Immutable Laws of marketing is a good read. Just because it is simple don't dismiss it.
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