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Title: Advertising copy
Review: Excellent source for learning what "works" in the areas of writing advertising copy. Whether writing printed content, online advertisements for products or blog entries for information, this book is filled to the brim with honest, proven information and no nonsense methods.Written by one of the gurus from the glory days when newspaper and other forms of hard-copy were the best way to reach the masses, it explains the hows as well as the whys of writing effective advertising content. Today, in many cases the delivery vehicle has changed from paper to a computer or cell phone screen. The target however, the human mind, remains the same.
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