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Title: Insightful but could be trimmed down some.
Review: I found the reading both easy and insightful, but I got the feeling that at some points the author could have made better use of the length of some of the text. This collection of principles should be examined by any one interested in "reaping" any kind of profit from the web. But you'll have to tread though some discussion that struck me as somewhat unecessary to proving any given point being made by the author. Bottomline: Worth the read, but it won't become a permanent part of my personal library.
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