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Title: Dry and boring, avoid at all costs
Review: The other reviewers must have read a different book than I read. The one I read is boring and trite. Written as a story of a fictitious plastics company in the UK who is trying to figure out how to sell more, the book fails miserably. Why on earthy would the author choose a commodity vendor to write about, why not a company that sells something a bit more interesting. Ok, you sell tones of raw plastic material that your customers melt down and use to make their products. And, the big breakthrough? Nothing more than investing in the capability to provide prototypes for your customers. Gee, very innovative.And, if you're in the good old USA you'll probably be put off by the UK oriented writing. I got a bit tired of "whilst" and the inept attempts at humor.Sorry, I just didn't get it. I've followed McFarlane's company and get their newsletter and find it excellent. That's probably why I expected more from the book.
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