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Title: Now I Understand PR
Review: I never really "got" what PR is or why businesses should care until I read Full Frontal PR. As an English professor, my students are often interested in PR as a career, and I now recommend this book to them as a clear, concise, insider's look at this industry. While some of the specific examples might be hard for those outside major metropolitan areas (New York and LA) to relate to, the principles are universal.
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