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Title: Neat cover, that's about it.
Review: I have never writen a negative feedback, but there's always a first time for everything...This book is not a branding book, it's about "CREATIVE", and how to tap into a person's mind through creative means...I am disapointed to see a book with the word branding it only to capitalize on the name. This is an example of someone who doesn't really understand the definition of a brand, but knows the term...Thanks but I returned this book.
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