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Title: A light and breezy paperback that goes right to the point.
Review: This is a fun, easy-to-read and thought-provoking book on Marketing for the ordinary person.Who wants stuffy theorys when there are so many wonderful real-world examples? You probably already know most, if not all of the cited case studies, so you can nod your head and say, "yep, that's right--that's exactly what happened."I've already given away over a dozen copies to friends, customers and colleagues.
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