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Title: Contradictory platitudes that don't teach
Review: I expected this book to lay out rules of marketing, to help with a marketing department. All that i found was the author's shoehorning their 'laws' into each successful business. For instance: HP, perfect marketers. IBM: poor marketers. Why? HP diversified into the laser jet business when their strength was computers. IBM diversified from the mainframe, which was a mistake. The 'laws' are self-contradictory. There is no way i would know how to make a marketing decision after reading this book. Talk about arm-chair quarterback management.
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