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Title: Disappointing at best
Review: With Tom Siebel's reputation as a visionary of One-to-One marketing and a software innovator, this book was obvious, fundamental, and predictable, with very little that hasn't been said better and more astutely by other writers i.e. Evans and Wurstler, Shapiro and Varian. This is a collection of the same old success stories culled from the same old interviews and the same old articles. If you're really interested in the underlying changes in the business world that the Internet brings, read "Information Rules' by Shapiro and Varian or "Blown to Bits" by Evans and Wurstler. Heck, even Bill Gates' book "Business @ the Speed of Thought" had more insight and better stories than this.
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