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Title: Very Basic
Review: The book was a very introductory level guide to strategic planning that would be good for someone who has little knowledge of the process. The book was published in 1979 and shows its age in recommending a full year strategic planning cycle. Most views today suggest this process should be condensed to a short period, yet still be made effective and be integrated with the budgeting process. Overall, as an experienced manager, I was disappointed as it brought very little to light that I didn't already know.
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