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Title: A story all over the map
Review: The title of the book implies to me a very specific topic: how to tell good stories, for better leadership, in a business setting. The first two chapters warm up nicely to that idea. I started off rather encouraged. Unfortunately that appears to be where the author reached the end of his storytelling knowledge because a large portion of the book veers off into leadership styles, branding, group dynamics, etc. He connects it all with the word "story," and while I understand how a brand can be, metaphorically, a company's "story", its really not storytelling. Its a lot of meandering chapters using the word "story" in ways that aren't particularly insightful and distracting from the main topic. Really I blame the editor or the publisher. Its bad enough that they should have caught it and given him some advice. Look elsewhere for storytelling techniques.
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