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Title: A good handbook for free-market advocates that want to craft better public relations messages about their ideas
Review: Fred Smith's field guide is a result of an experienced policy wonk trying to solve a problem that he has struggled with for years. He has put money and effort into researching and trying out his theories, and it is a good book for people in the free-market policy world that want to craft better public relations messages on the ideas that fire them up in the first place.The book is an easy read that goes beyond the nuts and bolts of media relations, and gives advice on how to frame value based media and marketing messages. It has good advice on how to reach outside of the congregation, and reach new audiences that would be interested in the message if they just understood it. Free-marketeers does not have a great track record on doing this, but Smith is trying to help the entire movement learn from his research project.
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