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Title: Microbranding will become the new buzz word of 2002!
Review: As with Mr. Gross' previous book Positively Outrageous Service, I found Microbranding to be extremely well-written. It is not only grounded in apllicable, impactful content, but also written in a manner that is entertaining and fun!In my business (and my personal life), I have found that we often complicate issues until they either become too big to tackle or lost in the confusion. In MicroBranding, Mr. Gross clearly explains that this need not be the case when building a personal or local brand. Using real-world examples, he illustrates that building a powerful microbrand is both attainable and necessary. Understanding that you simply do not need a global brand to compete in your niche is one of the powerful pieces of information I gained from reading this book.
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