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Title: "How To Use The Bathroom"
Review: The above headline was seriously touted by the 5th edition of this book as an example of a *good* headline. No, I am not kidding. It's on page 59.John Caples himself would have said it was a crappy headline (no pun intended) because there's no news, it doesn't offer you anything you'd want, and it doesn't arouse your curiosity.The 5th edition of this book is ruined by all the garbage added by whoever "revised" it.The other reviewer who said to get the 4th edition is absolutely right. Bottom line: do not buy the 5th edition sold by Amazon. Instead look for a used bookseller offering the 4th edition or earlier. The book that was actually written by Caples is one of the most valuable marketing books, period.
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