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Title: I think Phaidon pulled a fast one
Review: I think this is the biggest con in the history of cookbooks. Phaidon has designed a beautiful (expensive!) book, perfect for a holiday gift, and people jumped on it because of its claims to be the most popular cookbook in Italy. I've lived in Italy for many years and had never seen nor heard of this cookbook, "Il Cucchiaio di Argento." Where does this claim come from that it is the most popular? Can it be confirmed in any way? And even if it is true, that's only because Italians don't use cookbooks!.If you leaf through the book, it's full of recipes with poor instructions for things like "Eggs in Aspic." I think it's one big $50 (....), and Americans fell for it wholeheartedly.
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