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Title: There's nothing namby-pamby about this self-brand guide
Review: Wait! Stop! Before you say "This book's not for me," let me assure you that the content plays equally well for both men and women. This is a no-nonsense look at self-branding. My favorite quote justifies the basic tenet of self-branding... "If you don't brand yourself, someone else will." See what I mean? This is not namby-pamby stuff.Celebrity examples (Oprah, Martha, and Madonna) are used to bring clarity to the facets and dimensions that can be used to hone your self-brand. The author tackles the subject of Appearance in depth; including discussion on voicemail messages, websites, and business tools in addition to the expected subjects of attire and office surroundings
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