Negative Positive
Title: Great combination of theory and practice
Review: I bought this book as a crash course for an interview as a promotion planner at a large CPG company---and I got a job offer! I like the fact that this book teaches both the theory behind sales promotion and goes into detail on how that theory has been applied successfully in the past. The book is a few years old, but I feel is still pretty relevant. It is an easy read and I recommend it.
Is the review positive or negative? 