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Title: Simply not T-H-A-T good!
Review: Cohen uses some of his negotiating tricks in trying to get you to buy his book -- such as glowing testimonials from Donald Trump and Larry King, but once you actually buy the book and start reading it you discover that it is pretty much disorganized ramblings from one who lacks clarity, focus and coherence. If you want a good book on negotiating skills that are relevant and you can actually put into practice, try Gavin Kennedy's "Everything is Negotiable."Through lame biblical examples and ego-puffing stories of little relevance abound, the book does offer some valuable advice, but it is just too loosely organized and replete with ramblings designed, it would seem, simply to add page count.
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