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Title: Obligatory book for brand iniciators
Review: This is a great book for entrepreneurs, marketers, brand managers and beginners. I used it for my brand management classes last year, and it's amazing how easy the student understand the concept.But it helped me to share some thoughts with very well established Brand Managers and Marketers. This book is very simple and straight forward. As it reads from the beginning, you can take it and read it in a short flight.I can easily recommend it for you.
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