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Title: Poorly written; author shares his amazing biases proudly
Review: Kevin Leman is a poor writer. The subject is fascinating but Leman seems to think that readers should believe what he says just because he says it. He gives scant attention to well-replicated studies on the subject.As an example of his pronouncements, in discussing firstborn newscasters and talk-show hosts, he writes "and the spokesman for excellence in broadcasting himself, Rush Limbaugh". ... I wish his biases were clearer before I put out money for this unhelpful book.
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