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Title: Best Ad Book Ever
Review: This is the book that got me interested in advertising. So interested I did not want any other career way back in 1982. I did get into advertising as a trainee copywriter within a couple of months having read the book several times over and, then again and again. I bought this book a number of times, kept lending it over my career, never was returned. The best book to start with, for anyone aiming to enter the advertising business.
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