Negative Positive
Title: a great book? really?
Review: I had high hopes when I purchased this book. The reviews were numerous and glowing. But I have to say its a disappointment. I suppose if you are selling commodity products, or undifferentiated services, some of this advice could be helpful. But overall it seemed caught in a time warp, tired and old advice. Then I went back and looked at the reviews and saw that many were over 10 years old. No wonder it seemed dated. If you're just starting out, or your industry, business or customers are not tech savvy, or your customers are not wise to these gimmicks, then this book might be OK for a starter. I just have to believe there's better stuff out there.
Is the review positive or negative? 