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Title: Lack of Citation
Review: I found that this book is a practical book as it gives lot of do's and don't. However, this book should incorporate proper citation method. For instance, on page 6, "Research has shown... audience may not return to a medium one they have abandoned it for another." I would like to know who says this and form where it is obtained.On page 241, the writers quote Judith Lewis book on Trauma and Recovery. I just wondering form what page was it extracted. Nevertheless, this book complements many other books as it gives media practitioner stand point. Certainly they need "polishing" as written on page 16.
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