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Title: Reflection without insight
Review: While Ogilvy, Trout, and Ries are clear thinkers whose books explain strategy and development of successful advertising tactics, the point of Jon and Richard's book (if it has one) seems to be that if you complain loud enough about how stupid everyone in the ad business is, then suckers will ask you to create pointless ads for them. Unfortunately the book is such a shallow self promotion piece I walked away feeling like I just got hit with a 1 hour commercial for dust bunnies. Definitely avoid.
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