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Title: A great book...good t ips...but planning is key!
Review: No doubt that business success rests with public image and "getting people talking about you, your business, or your product." But not everyone is comfortable with the "full frontal approach." So before you take a giant leap towards the front cover of "Time" or the "Wall Street Journal" (or even your community weekly newspaper), step back and do an honest self-assessment of who you are, what you have to say - and why anyone would want to listen to your story! A successful public relations plan begins with a step-by-step process that will help even the most timid become comfortable with the concept of self-promotion. Then, and only then, give it your best with "Full Frontal PR."
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