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Title: Not what it used to be 15 yrs ago.
Review: I'm really disappointed with this dye. 15 years ago this was THE dye, and now it fades uber fast and stains hands even after the initial dyeing was done at a salon. I used this on professionally bleached hair and the dye covered unevenly; it was dark blue at the middle and ends of the hair but sky blue at the roots. It faded greenish in a week even with good care and looked kind of cool while it was fading, but it faded way too fast for my taste. The only reason why it gets 2 stars is that does look kinda cool during the fade process but that time window is slim, like 1 or 2 days before it really starts looking shabby. I won't be using this brand of dye again, ever. Use Jerome Russell Punky Colour in Midnight blue instead, it's everything this dye wishes it could be.
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