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Title: has the auther ever built a single e-commerce site?
Review: After browsing thru all the chapters, i got the impression that the author is only buzzword-compliant and cannot go into any detail in any subject area. She must have read a lot on ecommerce, but i doubt she ever did any "real work" with ecommerce. The writing reads like it comes from a "good" student who diligently repeats all the words a professor said in a business classroom.
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