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Title: Not without merits!
Review: As an experienced manager in Asian markets I see this book being not without its merits. However, it is based more on hear-say than actual management experiences in Asia! For the novice to Asia it gives a good overview of what might have shaped consumer behavior. It falls short of acknowledging that Asian consumers quickly assume new roles outside of their traditional attitudes, more geared towards Western-style consumer motivation. Market realities quickly outlive the authors' assumptions already! Maybe the authors try too hard to construct fundamental differences, where there aren't. Looking closer, much of that are rather local facets of doing business in a global marketplace.
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