Negative Positive
Title: Very Good Information - But Needs An Updated Version
Review: This book has lots of common sense examples about what businesses have done right and wrong in their marketing planning. It's an enjoyable read, however the book's examples are what happened 18 years ago. The message is still clear today, but while highlighting IBM, Blockbuster, (the old Sam-run) Wal-Mart, and (new at the time) neXt computers as a few named, all these companies later violated the rules themselves and joined the other mis-managed companies listed. It is a great book and worth the purchase, but a serious rewrite, digital updated version, or sequel would be in order (and interesting) since this book was printed in 1994.
Is the review positive or negative? 