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Title: What kind of business is this?
Review: This book has very little practical use for any business students today. Sure, it gives information on budgets, inventory, cost analysis, and ethical business dilemmas. However, no company tries to sell a product without actually knowing who there market is or what product they are selling. No business loses all of their customer base from one quarter to the next. There are many other problems with this scenario that eliminates its validity to future business leaders.
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