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Title: Precis of What We Already Know!
Review: This book attempts a discussion on the forces shaping the current state of market and tries to extrapolate this to the future. In this era of 'Blur', how can we be certain of success in the future when we are not sure of its direction?On Page 31, there is mention of the availability of a '7 x 24' 800 number. Having a 800 number is only an incentive and does not guarantee your availability to your customers!On Page 33, 'is your offer online'? Being online means nothing. One has to be able to integrate his online services with his buyers and sellers!Well, I have read a couple of books which attempt to discuss the same but without any success!
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