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Title: Motivation for Entrepreneurs
Review: Nancy Koehn's Brand New inspires the entrepreneur in us all. Her book gives readers a greater appreciation for the risk and rewards of entrepreneurship, and an admiration for those who made their enthusiasm for a product or idea work to their advantage.The history and environment surrounding the advent of each of the entrepreneurs is especially enlightening, spotlighting how each person was able to see current trends and how they could capitalize upon them.Though sometimes lengthy and repetitive, the book is an overall good read for anyone interested in business, marketing, strategy or history. I particularly liked the stories surrounding Heinz, Estee Lauder, and Starbucks.
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