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Title: Big Ears, Bad Haircut, "Huge Brain"!
Review: After having the opportunity to see Mr. Steel speak, I was impressed with a few things, his rather large ears, his bad haircut, and his incredibly 'huge' brain. I purchased the book immediately and now consistently send it to business associates, acquaintances and friends as the bible for what's really important about advertising. Jon has brought the true reason for success to the form of literature for 'everyman/woman'. There is nothing like this book, that I'm aware of, and it should be given to every new ad person and also to every person in the marketing and communications category of consumer brands.
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