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Title: Full Frontal is fully fabulous
Review: I've not only read Full Frontal Pr - twice, I use it as a reference and a reality check. In fact, as an Adjunct Professor at The Fordham Graduate School of Business, I ask my students in "Corporate Image Communication" to buy,read and treasure the book.It's smart, funny and comprehensive. And a wondrously good read.Laermer is a realist, a great practitioner and someone I would consult because of the book.
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