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Title: How good design can be when the designer is the boss
Review: Many of the examples in this extensive book were created for the designer's personal use, not for a client. When a designer must answer to no one, incredible creativity is often the happy result. No committees to ruin the mood, no visual illiterates to kill the design before it gets into the light of the outside world.I actually couldn't care less that this is a collection of greetings. What is truly important is the quality of the work in this book. There's an abundance of hot ideas and beautiful executions that any graphic designer would appreciate having...as a valuable swipe file.This could be your secret weapon. Keep it between you and me and whoever else you tell.
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