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Title: good, easy read -- useful intro to high-tech marketing for the novice as well
Review: Goeffrey Moore offers an insightful view of why most high-tech companies either fail, or fail to cross the chasm between early adopters and early majority, thus doomed to remain a niche player. The book could have been shorter but is an easy read. For a more serious study, visit Clayton Christiansen's "The Innovator's Dilemma."
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