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Title: poorly written and uninteresting
Review: I'm currently taking an intro to mass communication class and I find this book very poorly written with examples that illustrate the author's point of view as fact and do nothing to further explain the concepts. I've taken a media class before and find the subject very interesting, but this book is over-simplified and reads like a book I would have had to read in junior high, not college. It is easy to read, but at the expense of being thorough or interesting. I'm not impressed.
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