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Title: Interesting story, not enough analysis
Review: W.R. Leach writes about the beginning of consumerism in the U.S. around 1910/20. He writes with much verve about his theme, which makes the book an ageeable read.But for my taste the book is somewhat short on analysis. For example: there is much talk of the connection between selling and religion, but if this connection was by random or if there were some deeper links is left open.If you are new to the subject of this book and you want an interesting read: get it. But be aware, the answers for a lot of questions this book poses are not to be found here.
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