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Title: No real pearl here.
Review: I was really hoping that this book would give me some real insights into Asian consumer behavior. Perhaps I hoped too much. Like what the other reviewers mentioned, it lacked examples, particularly on the effects of the 97' crisis. I would be the first to admit that good consumer behaviour books are hard to come by, but I really expected more - what this book does is actually give you some background on the asian culture and fit in bits of consumer behaviour terms in between. A summary would probably be: Asians thinks more about status than self actualizing themselves; and of course less "individualist" whatever that means. No real pearl in this book.
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