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Title: Everything you need to know about the Internet is here
Review: Whether you see the Internet as a business venture, or simply wish to find out more as a new user, `Marketing on the Internet' is a delightful book to read. Its logical structure takes you through an overview of the subject right onto specifics on using the Internet as a marketing tool... leading onto ways and means of doing business on the world wide web. What's more, the authors have taken care to cover issues such as security and privacy, which are crucial to any e-commerce transaction. There's also a section on creating your own web site, which can help small businesses in getting their venture going. With its huge list of online resources available to draw additional information from, this book is an "everything you wanted to know" book about marketing on the Internet. Don't let its bulky textbook format put you off. Read it if you want to get `into' the Net.
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