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Title: Good, short and to the point
Review: "The 22 Immutable Laws of Marketing" is a short, consice book about the "laws of marketing". Ries and Trout explain the 22 laws that a company needs to obey in it's marketing strategy, along with multiple examples illistrating the laws.Some of the laws seem to go against common current wisdom, for exmaple the "Law of Line Extension". If most companies have a great brand, they tend to but their brand on as many products as possible. However this book explains why it isn't a great strategy.I liked the short and to-the-point nature of the book. It is well written and easy to read. My only beef with the book was that it's a little outdated and I found myself wanting more explaination of more current companies. Plus with the examples, you always have to keep in mind that this was back in 1991 and not now, which makes it a little annoying.However the advice in the book is solid. A good book for anyone in marketing. 4 out of 5 stars.
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