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Title: Good ways to outperform the competition
Review: How do companies such as Wal-Mart, Southwest Airlines and General Electric (GE) repeatedly outperform the competition year after year? They have that corporate je ne sais quoi - that intangible organizational something - that allows them to raise the bar consistently and attain the exceptional status of being, in Randy Pennington's term, "Results Rule!" companies. These companies succeed because they never lose sight of their goals. They develop a corporate culture that becomes deeply embedded in their organizations and that influences decisions at every level. A company's corporate culture is the spring that nourishes it. Pennington fully describes corporate culture, but does not always convey how to breed it. This makes his practical, competitive advice a bit more challenging to apply. However, getAbstract considers his book very encouraging for those who want to use corporate culture and goal orientation to motivate achievement.
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