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Title: Don't risk it !!!
Review: Are you trying to sell an idea or a product or a service to someone. If yes, you need this book. I have been using the laws mentioned in this book and they have transformed the way my business is doing.The book is written with an "I don't care what you think -- I say it like it is" attitude. It converts several 'sacred cows' to 'hamburger'. Read it or perish
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