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Title: Gag me, please
Review: All this Mitchell character did was make claims and then back them up by their own philosophies. I truly gave it a chance but page after page was about themselves pumping their own grandeur.I study the art of sales and customer loyalty with respect to customer retention - but this just seemed like one big solicitation. I wasn't impressed. I actually received the book from American Express as a new year's gift and was delighted that the company sent it to me but not so much when I actually got through half of it.
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