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Title: A good read, light on specific takeaways
Review: This book was well written with good examples (some a little dated). It's clear that these are well reasoned "laws" or marketing, but what it lacks is a concrete path on how to implement them into your business.Also, I'm a small business owner and it's not exactly for me. I think it's better for someone working at a big firm with an awfully large budget.
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