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Title: Where's the Beef?
Review: It is obvious that Slywotzky is under the gun to be the "thought leader" for Mercer Management Consulting now that his firm has been acquired by Mercer. While the profit patterns he refers to are interesting, much is re-hashed case studies from The Profit Zone. As I read chapter after chapter I thought to myself, "this is very superficial and won't give me what I need to apply the theory to my situation. Slywotzky ends each chapter with a How to Profit? takeaway. At the end of one chapter it reads, "Invest the time and effort to build a customer profitability system." Statements like these are vague and frustrating as he does not tell us how to do the things he recommends. A very disappointing follow-up to two very good books. Skip this book and get his others.
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