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Title: 22 Short Chapters of Common Sense
Review: While an interesting light read, these 'laws' are not immutable. Nor would your business be in peril if you ignored them, as the authors suggest.In general, these laws are only for those obsessed with being number one. People going for those few #1 slots would find this book useless. For everyone else, there are a few small pearls to be gathered, but digging through the muck to find them makes them difficult to spot.
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