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Title: A Book from the "Wise Old Man" of Advertising
Review: Bird has worked in advertising for many years--and spent several of them with David Ogilvy.This book pulls together much of that wisdom from his lifetime of experience. You'll learn from the content of the book--and pick up a few pointers from studying the style in which the book was written. If any copywriter has charm, its Drayton Bird.A great first book on writing sales letters--but plenty in there for experienced writers too.
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