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Title: Phrases that Sell - Didn't Inspire
Review: A little disappointed with this one; the book has very general categories and alot of the solgans are replicated not only between different genres but also WITHIN the came category.I will refer to it from time to time I am sure, but it is not going to be the oft referred to 'silver bullet' for slogan writing that I was hoping for !! I was hoping to use it for ideas for clever play on words, and short snappy humurous slogan writing.Sadly, this is not that book !
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