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Title: Make what's important interesting
Review: James Fallows' "Breaking the News" is especially timely considering the challenges currently facing the news media. His stress on substance when so much news is going to strategy and entertainment could not come at a better time. News managers should heed his reminder that their purpose is not to yield to covering what already interests people but to "make what's important interesting."--- Cleve Mathews, retired New York Times and NPR journalist and educator.
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