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Title: Building Power
Review: What is it that motivates workers to join and be involved with unions?Is it something hardwired in their ideology?Is it their outlook on life?Is it a simple cost benefit analysis?Building more effective unions looks at how the development of behavioural sciences applies to labour movement.The book is full of ideas and insights on what union leaders and union organizers can do based on behavioural science.Jason Mann, Author:Promoting Your Union: Six strategies to get more organizing leads and union members
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