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Title: Another one idea book.
Review: The writing is mediocre. The book swings between absolutely fluffy anecdotes and inadequately explained scientific techniques. I think he is totally underestimating the readers intelligence. May not be the author's idea to dumb it down this much. I'm trying to get into it, but it's difficult. Richard Wiseman might be a better read if you're looking for something in a similar vein.
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