Negative Positive
Title: A book for the inexperienced or unenlightened
Review: If you have NO experience, NO education or NO background in marketing, running a small business or promoting a web site, you MIGHT get something out of this book. To illustrate, here are a few of "Levine's 10 Commandments for Internet PR" listed in this book (paraphrased to save space): 1. Know your audience, 2. Know your product 3. Don't send spam ... 5. Don't overspend, 7. Send email to interested parties, 9. Seek out and provide links to your site. Some real ground-breaking revelations here, as you can see. I also found the writing style to be a bit condescending and wordy, as if the author was trying to stretch very slim information into a decent sized book. That pretty much is what this book is about - a few commonsense basics that anyone but a complete novice already knows, stretched into a book.
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