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Title: Worth the $$
Review: I've been using this flat iron for years, after using cheaper drugstore (e.g., Conair) brands in my college days. This totally gets my hair straighter, smoother, and sleeker in half the time. Having chemically straightened my hair for years now, I would highly recommend using a serum, especially at your ends, to protect your hair. This product is also very well made. I had my first one for about 6 years before I blew the fuse on it when I was traveling in NZ and forgot to use a converter. And I used it almost everyday for those 6 years. I bought two replacement ones. That's how much I love it.
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