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Title: Please do not buy this book if you work in advertising!
Review: Do not buy this book! Why, you ask? This is a quote from chapter 15, p.212: "In TV advertising, the manufacturers can get name publicity in two ways if they desire, namely, by flashing the product name in big print on the screen and by having the name frequently repeated by the announcer" (!). Now, you're probably wondering why I'm giving a quote from *PAGE 212!*. Well, that's because I forced myself to read this because it was written by some legendary ad guy. But don't make the same error as I did. Please buy Ogilvy on Advertising, Cutting Edge Adverting, Creative Advertising and Hey Whipple instead. Yes, all of them instead of Tested Advertising Methods. You won't be disappointed. Or your money back (just kidding).
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