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Title: Disappointing and outdated
Review: Reading the favorable reviews, I thought this book would be a no-brainer and get me up to speed with the world of sports marketing. Well, it might have in 1999, when the 3rd and last edition was published. For that reason, none of the developments in the past 10 years have been taken into account, most specifically the Internet and how it changed the sports marketing world. In addition, the book is 100% focused on US Sports, but that in every flavor and variation. Care about the biggest sport and sports revenue producer on this planet, soccer? Non-existent in the book. Want to know how event like Olympic games and FIFA World Cup are marketed and organized? Not covered in this book.
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