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Title: Save your money...
Review: While I appreciate the honesty and openess Mahan brings to the subject of selling, there is little new or insightful in this book. I would hope that the majority of salespeople have already crossed the "morality bridge".It is an easy read, and well articulated. Unfortunately,there is little correlation between what he proposes is a "process" (it's not) and the concepts articulated in the book. Also, I kept looking for things that would make a salesperson a better salesperson, and found very little. Other than avoiding bad business from the start, there's nothing here for serious, high level salespeople.
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