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Title: lots of hype and upsells
Review: While this was the first Dan Kennedy book I purchased, it is also the weakest. While it does have some original content, most of what is written is recycled from the older books. The main purpose of this book is to make the author a 'credible' source so you will join the mailing list and buy more products (and more and more.....). Having read Dan's sales letter book and his marketing book, i would suggest those over this. They are much less 'sales-ie' and have most of the same information.
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