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Title: Academic Sales at best and not for me ...
Review: I am sure many people love this book but man it is academia at its best if that's what you are looking for. Charts and graphs and decision matrix and everything but something real in my opinion. I see the world a little different than most but after thirty years in corporate America with Fortune 50's this is the last thing they need is more encouragment in the BS - but then that's just me. Obviously with the rating that is out here most dont agree so I'm still swimming upstream. I happen to have just read (see my review) The Best Damn Sales Book Ever and then this and go read it if you want to be a great sales person.
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