Negative Positive
Title: Buzzwords without the beef
Review: Mckenna has done good thinking about business today (see Harvard Business Review article, "Marlketing is Ebverything) but this time has written a gassy piece that fails to deliver on its subtheme: "preparing for the age of the never satisfied customer." Mostly he calls for speeding up interaction with customers but knocks market research and fails to offer any specific substitutes
Is the review positive or negative? 