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Title: The quintessential resource for understanding planning.
Review: A must read for anyone who aspires to inspire great creativity.Jon Steel's explaination and demonstration of what Account Planning is, how it works and the power it provides to facilitate great creativity is nothing short of inspiring. His dry wit combined with clear defference to other who have contributed to the foundation of the discipline; those who have assisted in his development and those put the theory into practice today is a fresh departure from the other advertsing industry PR hounds and frontrunners who purport to be the best the profession has to offer.Clear, incisive, and directional this book will help and guide those who are questioning and curious about Planning and the power it provides as the underpinnings of great creative.A must read for anyone who aspires to inspire great creativity.I'll be lining up when is the next volume is coming out?!?
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