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Title: Good cover and paperback, but everything in between is disappointing...
Review: I could take out a handful of (minor) good ideas out of this book. Consider the time I invested in reading it, I would say not worth it.I am pretty much a newbie to P.R., and I think most of the ideas inside this book will come quicker to you if you use common sense.Some rought guidelines who to interact with the press (DON'T SEND MAILS WITH SUBJECT LINE ALL IN CAPITALS; be persistent when pitching but accept an no for an answere; journalists and producers are busy people, so contact them only if it is newsworthy, never lie to journalists, try to figure out the schedule of the person you're contacting, because if you call at "rush hour", you will not be able to make your pitch; find out how people like to be approached before you do your pitch (some like email, some fax, some snailmail, some phonecalls, etc.)
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