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Title: WOW....this stuff should be taught at The Harvard Business School!
Review: Common Census is curiously simple, yet profound. If you sell anything, goods or services, this is a must read before ramping up. This study of generational populations reveals why the Ipod is a homerun, and the retirement community, as we know it, will fade away. This quick read has helped me define where the money won't be, and the best generation(s) to market to. You'll want to read it over again!L.L.Bowden
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